We believe the customer acquisition cost in solar is completely out of line with the value that adopting solar energy represents to home, building and property owners.
You no longer have to be wealthy to go solar--energy created by sunlight is now a less expensive option than old fashioned energy in many places. By driving down soft costs, it will be less expensive in many more.
One of the reasons we started in the states where we are is because people are losing money by not going solar. We're not asking community organizations to sell solar panels to their supporters, we're asking them to invite their supporters to explore what they could save by going solar. It's more like a community service announcement.
It's now possible for a person to go solar for zero down and finance to own their system, all for a monthly payment less than their current energy bill.
And no matter how much of an environmentalist you may or may not be, it's just kinda cool to know that your phone is charged by energy no human had to work to make that day.
Knowing these things about solar, we believed people would be lined up outside of solar company offices, for the chance to save money by going solar, but instead the solar industry is spending $3,000 per person who adopts solar energy.
Our personal research shows some companies are spending in excess of $5,000 per person who goes solar.
This money is being spent on lead generation channels like advertising on billboards, radio, television, click ads, or high sales commissions for direct salespeople.
We thought it made more sense to give that money to causes, so we created Ovanova.
As difficult as it may be to believe, even after accounting for the money we're giving away, if only one in twenty people go solar, this service is financially viable in current market conditions.
Our early data shows we have potential to massively exceed that mark.
The solar industry wins and is willing to use our service because it is a less expensive way for them to connect with potential customers. Reducing what they call 'soft costs.'
As this report states, the biggest cost-decline opportunity in the solar industry exists in soft costs.
That is exactly what we are addressing.
Trust always reduces customer acquisition cost in any industry. Ovanova is built on a foundation of giving and trusting, not profit-maximization and branding.
We create connections via trust-networks which an emerging, exponentially-growing, potentially multi-trillion dollar industry wants, and we do it in a heart-touching, socially responsible, cost-disruptive way.
Societal transformation always come from grassroots--the organizations in communities who serve people. Those are the organizations we serve.