The Ounce Water offering is now closed and is no longer accepting investments.

Ounce Water

Making healthy habits easier

Ounce Water

Making healthy habits easier

Mount Kisco, NY
Food & Beverage
Ounce Water makes healthy hydration easy. Ounce Water’s innovative design and branding makes drinking a recommended 80 ounces of water per day simple and straightforward. Ounce Water is ready to address a crucial yet overlooked component of health, one bottle at a time.

$12,797

raised
21
Investors
$11M
Valuation
$10.39
Price per Share
$270.14
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left

$12,797

raised
21
Investors
$11M
Valuation
$10.39
Price per Share
$270.14
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on March 03, 2022 and is no longer accepting investments.

Reasons to Invest

In the past year, Ounce Water’s distribution channels have grown from two to 11, while big box retail partners have increased from zero to 11.
Named a Top 5 Finalist in the 2017 BevNet New Beverage Showdown.
Major retail partners include Stop & Shop, Lowes Foods, Earth Fare Grocers, H-E-B, Central Market, and Nugget Markets.

Making healthy hydration habits easier


Ounce Water is here to make hitting your daily hydration goal simple and easy, and in doing so, to encourage everyone to take the best possible care of their health. Hydration is vital to wellness, but is often overlooked; most people aren’t even aware that there’s a recommended daily amount of water.



Unlike other bottled water brands, Ounce Water provides an easy hydration tracking system. We do the math for you, making hitting your daily target intuitive and hassle-free. By combining our 20 oz and/or 40 oz bottles of Natural Spring or Alkaline water to reach that 80 oz goal, we make healthy hydration easy. And of course, we deliver on both health and taste, with naturally sourced water that is entirely free from chemical processing. Woman-owned and woman-led, Ounce Water is one of the cleanest and most health-conscious bottled water brands on today’s U.S. market.



THE problem


Most people don’t realize how much water they need


The majority of Americans are walking around medically dehydrated. Hydration is critical for all aspects of health, from nutrient absorption to body temperature regulation and everything in between—after all, the human body is 60 percent H20. But how is it that you can find bottled water on every shelf, yet people still aren’t coming close to drinking the recommended daily amount? The current bottled water industry is mired within a marketing vortex, with branding focused almost entirely on sourcing and sustainability rather than health and hydration.


Source 

THE solutioN


Tracking daily water consumption made easy


Our water comes in 20 oz and 40 oz bottles, with health information and active encouragement on the side of each bottle. By setting out a daily hydration goal of 80 oz and doing the math for you, we’re outfitting each consumer with the tools to take control of their hydration health.




Sixty percent of consumers say that “staying hydrated” is the reason they’re purchasing more bottled water this year than last, while 41 percent believe that premium water brands have superior taste. With our health-forward branding and top-quality spring water, Ounce Water is tailored to meet both demands. Our simple bottle design makes it fun and easy to reach your daily hydration goal.


THE Market


Growing thirst for bottled water in U.S. and global markets


In 2020 alone, 15 billion gallons of bottled water were sold in the U.S. (source), with annual consumption growing by almost 40% since 2010.  Over the past decade, sales volume and per capita consumption of bottled water have experienced an exponential increase. In 2019, bottled water consumption reached a total of nearly 44 gallons per person, securing its spot as the most commonly consumed beverage among Americans, outranking soda. 




As of 2018, approximately one-fifth of Americans regularly drank bottled water, while a full 15 percent drank bottled water exclusively. Meanwhile, the global market for bottled water was valued at over $217BN in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 11.1% from 2021 to 2028. (Source)


Source

Our Traction


Rapid expansion combined with a strong social media presence


In the last year, Ounce Water has jumped from two to 11 distribution channels, resulting in a tremendous sales increase. We’ve secured 11 big box retail partners, including Stop & Shop, H-E-B, Lowes Foods, Earth Fare Grocers, and Central Market, and we’ve expanded our distribution from two states to 15 (and counting).



In 2017, Ounce Water was recognized as a Top 5 Finalist in the 2017 BevNet New Beverage Showdown, and we’ve been continuing to turn heads ever since. In a world of digital marketing, we have a strong and growing social media presence and influencer network, already matching or surpassing those of Dasani, Aquafina, Poland Spring, and other industry giants. Between our smart, health-forward branding and diverse marketing strategies, we’re poised to capture a massive share of an ever-growing pie.



What we do


It’s all about the bottle


The math of our proprietary bottles keeps things real simple: drink either two 40 oz. bottles or four 20 oz. and you’ve reached your recommended daily target. Our premium product comes in two varieties: Natural Spring Water and Alkaline Water.



We source from a pristine aquifer in upstate New York, and we manage all bottling and production right here in the U.S. Ounce Water contains a balanced and crisp mineral composition, is free of any chemical processing, and is packaged in BPA-free plastic. Combining our world-class water quality with health-focused branding and packaging, Ounce Water delivers on both taste and overall well-being.


The Business model


Subscription orders plus retail partners


We currently sell direct-to-consumer through our own website and Amazon, as well as wholesale through a set of 10 major retail partners. Bottles of Ounce Water come in two different sizes—20 oz and 40 oz—and two types of water: Alkaline and Natural Spring Water. Our 24-pack of 20 oz bottles retails for $37.99, while our 12-pack of 40 oz bottles sells for $36.99, with each case containing one week’s worth of water. Cases can be purchased either as individual orders or through a recurring subscription, with free delivery on all subscriptions as well as orders over $75. Depending on the product size and distribution channel, Ounce Water operates on up to a 53 percent margin.


How we are different


An integrated focus on health and hydration


Our brand is uniquely positioned among competitors with its targeted focus on health and hydration. We’re one of the only bottled water on the current U.S. market that educates the consumer on the benefits of hydration and offers an easy math system to track daily water consumption. 



The competitors in the space are focused on the source of their water or the sustainability of their packaging. Both are important topics and ones that we likewise value; however, none of them focus on an easy tracking system for drinking enough. We offer more water per bottle than our competitors, and our sourcing and production is based entirely in the U.S. On top of that, we have a savvier and more dynamic approach to social media and digital marketing than many of the most well-known industry names.


*The above information is based on internal research and management's experience.



The vision


The go-to brand in bottled water


By combining our total hydration tracking platform with a diversified sales approach and digital marketing, Ounce Water is poised to become the dominant player in the bottled water industry. We’ll shift the way consumers think about daily hydration, increasing overall awareness and health-conscious behavior. We’re already roadmapping new and versatile products, such as a kid-friendly 10 oz size and daily hydration multi-packs. In five years, when anyone thinks about proper hydration, they’ll think of Ounce Water.


OUR Leadership


Star power plus business savvy


Theo Rossi – Founder, Visionary

Theo Rossi is a celebrated actor, producer, philanthropist, and entrepreneur, most known for his roles on the critically acclaimed TV series “Sons of Anarchy” on FX, and Marvel’s “Luke Cage” for Netflix, and more recently, in Netflix’s wildly popular feature “Army of The Dead.” In 2016, he founded Ounce Water, with the goal of making healthy habits easier to achieve. A lifelong athlete, Theo holds health and wellness close to his heart.


Meghan Rossi – Co-founder & CEO

At the helm of the company, Meghan brings a wealth of experience in public and media relations, public speaking, marketing, and advertising. She previously held positions as an award- winning TV news anchor, reporter, and producer. Similar to Theo, she is committed to supporting healthy lifestyles and serving others. In addition to Theo and Meghan, Ounce Water boasts central team members with backgrounds in finance and accounting, security, strategy, and commercial operations.

Why invest


Promoting greater health and well-being


There is no health without hydration—yet proper hydration remains underemphasized and neglected. We wanted to change that by creating a product that makes proper hydration a built-in part of your everyday routine, rather than an afterthought.


(Source 1 and Source 2)


This one step can lead not only to improvements in overall health, but also a greater awareness of the small but crucial steps to nurturing and looking after our individual well-being. Join us to uplift people through a simple yet significant step towards greater health.


In the Press

BevNET

BevNET Live | New Beverage Showdown 13: Meet the Players

BevNET

New Beverage Showdown 13: Semi-Finals - Ounce Water

BevNET

BevNET Live Interview with Theo Rossi, Founder, Ounce Water

HUFFPOST

Theo Rossi And Ounce Water Pour A Successful Mix Of Enterpreneurism And Advocacy

Offering Summary


Company

:

Ounce Water, Inc.

Corporate Address

:

118 N Bedford Road, Suite 301, Mount Kisco, NY 10549

Offering Minimum

:

$9,995.18

Offering Maximum

:

$1,069,993.37

Minimum Investment Amount

(per investor)

:

$270.14











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

962

Maximum Number of Shares Offered

:

102,983

Price per Share

:

$10.39

Pre-Money Valuation

:

$10,997,929.29











Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based:

Friends and Family Early Birds

Invest within the first 48 hours and receive 20% bonus shares.

Super Early Bird Bonus

Invest within the first week and receive 15% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive an 10% bonus shares.

Amount-Based:

$500+ | Tier 1

Invite to a Group Zoom Webinar w/ Theo Rossi + Owners.

$1,000+ | Tier 2

OUNCE swag package (1 Hat + 1 Shirt) signed by Theo Rossi. 

$2,500+ | Tier 3

2% bonus shares. 

$5,000+ | Tier 4

5% bonus shares + 1 Case of OUNCE WATER.

$10,000+ | Tier 5

10% bonus shares + Personal Instagram Stories “Thank You” Shout Out from Theo Rossi + 1 Case of OUNCE WATER.

$25,000+ | Tier 6

20% Bonus shares + Custom :15 Custom Video Message Recorded by Theo Rossi + 1 Cases of OUNCE WATER.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Ounce Water, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $10.39 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $1039. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Any expense labeled “Administrative Expenses” not strictly for administrative purposes.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$192,029.00 USD
$67,990.00 USD
Cash And Cash Equivalents
$77,694.00 USD
$186.00 USD
Accounts Receivable
$24,098.00 USD
$13,929.00 USD
Short Term Debt
$372,620.00 USD
$411,369.00 USD
Long Term Debt
$26,902.00 USD
$0.00 USD
Revenues And Sales
$121,994.00 USD
$214,897.00 USD
Costs Of Goods Sold
$49,089.00 USD
$132,396.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$389,113.00 USD
-$327,791.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Heading into 2022 with new retail partner!

9 months ago

Hello!

A very happy holidays to you and yours.

The OUNCE WATER team has been busy this holiday season with our web-store re-launch, holiday promotions, in-store growth, and 2022 planning.

We have a big announcement as we embark on a new year: OUNCE WATER will now be available in ALL Food Bazaar supermarket locations throughout New York, New Jersey, and Connecticut. This retail partnership is perfectly timed to coincide with New Year's Resolutions and a focus on health and wellness.

OUNCE WATER is primed to make healthy habits easier with our easy-to-track hydration system. 

We look forward to having ALL FOUR SKUs land on Food Bazaar shelves!

cheers,

Meghan Rossi

Co-Founder/ CEO, Ounce Water





Notice of Material Change in Offering

10 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Ounce Water offering. Here's an excerpt describing the specifics of the change:


Company is updating Director and Officers


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

ONLINE ORDERING IS BACK! Savings code inside. $$

11 months ago

We're back, baby!

Online ordering is now available once again on OunceWater.com!


Let our bottle do the work for you! 

Reaching the recommended daily water consumption of 80 oz. takes effort to measure…not with OUNCE WATER.  We eliminate this by doing the math for you! Simply drink two 40 oz. or four 20 oz. bottles of OUNCE WATER daily-it’s that easy!

OUNCE WATER supports your hydration needs for a healthier mind and body. A natural spring water from a protected underground source, it is pure and never touched by humans.

OUNCE WATER offers a consistently fresh, crisp, and delicious taste, with no additives, preservatives, sodium, sugar, or chemical processing.

Packaged in 12-40 oz. or 24-20 oz. high quality BPA-free bottles, one case achieves six days of your recommended hydration goals. Our bottle does the work to make your daily hydration easy!

Hydration is even easier with the all-new OunceWater.com shopping platform! Give us a visit today and have OUNCE WATER arrive on YOUR doorstep.

Please make note of updates to OUNCE WATER case pricing + shipping. Allow up to 3 business days for processing, and 5-7 days for UPS ground shipping. 

As our thank you to have your business back, we would like to offer you 20% off your first order on the all-new OunceWater.com. Use code WELCOMEBACK at checkout to enjoy your savings.

cheers,

The OUNCE WATER Team

Happy Fall from the OUNCE WATER team

11 months ago

Hello there,

As we say in the south, Happy Fall Y’all! Let me begin by shouting out, “THANK YOU!”. You guys ROCK when it comes to loving OUNCE WATER and our brand’s commitment to making healthy habits easier. 

Our team is exceptional, and has been working diligently to grow OUNCE WATER and meet the desires of our customers and partners. On a humble budget we are making careful moves to get our CLEAN water into your community so that you can more easily track your daily water consumption.

There is no doubt that It has been a trying summer and fall for our direct to consumer online business as we felt the repercussions of breakdown in services from the third party fulfillment company we hired to process and ship our online orders. Our team is working diligently to re-launch our web-store and bring back the ability to ship orders directly to your doorstep. We look forward to the day, in the very near future, that we can announce a return in online ordering via OunceWater.com and Amazon.com.

For now, orders will be fulfilled by the internal OUNCE WATER team. If you’re reading this and work for a 3PL, we would LOVE to hear from you. Please email info@getounced.com if you think your company might be a good fit for our online order fulfillment.

Thank you, THANK YOU, for your patience and understanding as we work through this unfortunate situation.

Out with the headaches and now onto the GREAT!

OUNCE WATER is experiencing an unprecedented amount of growth in our retail footprint. In fact, we are on track for a 300% increase in sales over last year. WHAT?!? Y’all, that’s so humbling and fills our team with an intense amount of gratitude. We’re getting this hydration and HEALTH into more hands each and every day.

In the past month we have brought on new ways for you to GET OUNCEd!

Highlights of new retail partnerships:

  • Plum Market (MI & IL)

  • Onyx and Andalabaster (Franklin, TN)

  • Food Bazaar Supermarket (4 locations in New Jersey)

For our online shoppers, don’t forget to check out: 

 Retailers, we have ALL NEW WAYS for YOU to carry OUNCE WATER!

Have a business and wanna start selling Ounce Water- meet Faire Whole! 

Use our link- get signed up for free-then get $200 in Free Ounce Water- plus free shipping & net 60 terms. 

https://ouncewater.faire.com/

 *Who can buy on Faire?

Retailers must operate their own commercial brick and mortar store, online store (with a unique URL), or consistent pop-up shop. Please be prepared to share the following information: First and Last Name, Store Type, Email Address, Store Name, Years in Business, Annual Sales, business registration information such as VAT number, Reseller ID, etc.


We would love to have you along on our journey!

Invest Today in OUNCE WATER and help our brand continue to scale throughout the U.S.


Cheers,

Meghan 

Co-Founder/ CEO, Ounce Water



Welcome New Investors!

about 1 year ago

Hello!


We're so excited to welcome everyone who has invested already in Ounce Water.

Here are some reasons to invest if you haven't already:

  • 126.8% sales increase of 20oz SKUs and 82.5% sales increase of 40oz SKUs (YOY) in the New York-area market.
  • Named a Top 5 Finalist in the 2017 BevNet New Beverage Showdown.
  • Major retail partners include Stop & Shop, H-E-B, Central Market, 7-Eleven, Lowes Foods, EarthFare, and Nugget Markets.
  • In the past year, Ounce Water's distribution channels has grown to 11 from two.

We would love to have you along on our journey!

Invest Today

Our team is enjoying the summer sun with outdoor marketing. Below is a photo of our Co-Founder and CEO, Meghan Rossi, along with some of our Austin, TX-based team offering complimentary OUNCE WATER at a Labor Day Weekend community event.

As always, please reach out with any questions.

cheers,

The OUNCE WATER Team



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