UCSF Rosenman
The UCSF Rosenman Institute Announces the 2021 Rosenman Innovators
OOTify
The Next Evolution of Mental Healthcare
Orange, CA
Health Tech
OOTify is a digital health solution that acts as an evidence-based hub to unify relevant mental health resources. We believe the current mental health system is fractured and overpopulated by impersonal choices, but through data-driven, personalized matching, OOTify simplifies the navigation process to connect those in need with relevant resources.
$7,653
raised
8
Investors
$12.8M
Valuation
$5.00
Price per Share
$100.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering
Rewards
Get rewarded for investing more into OOTify:
$225+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
Mental Health Explorers
Invest $500+ and receive + sunglasses + access to free beta mental health resources.
$1,000+
Investment
Change Makers
Invest $1,000+ and receive sunglasses + care package (mental health book and crystal healing candle) + access to free beta mental health resources.
$2,500+
Investment
Perspective Shifters
Invest $2,500+ and receive 5% bonus shares + sunglasses + care package (mental health book, crystal healing candle, journal, pen) + coaching/therapy package + access to free beta mental health resources.
$5,000+
Investment
Transformation Partners
Invest $5,000+ and receive 10% bonus shares + sunglasses + (mental health book, crystal healing candle, journal, pen, essential oil spray) + coaching/therapy/ketamine package (CA local only) + access to free beta mental health resources.
Reasons to Invest
The United States market for mental health services for colleges alone is $75 billion - but the issues extend beyond just universities. OOTify has already started to secure enterprise contracts and has multiple colleges in the sales pipeline.*
OOTify’s patent-pending platform uses personalized clinical AND sub-clinical solutions such as therapy and peer-to-peer support to address a wide range of mental health challenges for a population with disparate needs.
The OOTify team is deeply steeped in the digital mental health space with proven leadership, strong clinical and behavioral grounding, and at-scale, serial technology building. We are a proudly diverse team, driven by personal experiences to address the current issues in mental health.
*Information above is based on internal research done by OOTify
Providing Personalized Mental Health Resources
We are a patent-pending digital hub that uses artificial intelligence (AI) to connect members to mental health resources tailored to their specific needs at that moment. We provide a range of tools from subclinical offerings such as symptom tracking and mental health fluency to clinical solutions such as therapy.
The mental health crisis is a multi-dimensional problem, so we designed a multi-dimensional solution that understands everyone needs personalized care. OOTify creates a personalized journey for members to get the help they need with a combination of solutions that will actually work for them.
In the Hindi language, “OOT” or “Uth” means lift-up. The OOTify founding team have dedicated themselves to “lift up” the entire mental healthcare system after losing multiple family members and friends to suicide.
The system is fractured and broken - OOTify solves one of the biggest trial-and-error problems by providing seamless navigation while serving as your own personal digital mental health companion.
The problem
Mental Health Resources at Universities and Enterprises Are Inadequate
In the US, 1 in 5 college students have contemplated suicide. 63% of college students suffer from anxiety, and 43% report depression. In addition, the pandemic has quadrupled people’s risk of mental health problems.
(Source)
We believe the current mental health system suffers from fragmentation with many arbitrary resources filling different niche needs. This leads to impersonal products that do not empower individuals with the tools to navigate their own journey to health.
With such an overwhelming amount of unfiltered options and topics, many individuals suffer from choice paralysis and give up before they get the help they need.
*Information based on internal research when paired with additional statistics (source, source)
Our interactions with university leadership teams have identified that colleges are currently spending 80% of their resources on the 20% of students with the most severe mental health issues.* There’s a deep need for ongoing preventative care for that other 80% of students who aren’t getting the help they need.
*when paired with additional statistics on mental health (source, source)
The solution
Making Mental Health Care Personal
We designed an interactive portal that helps people find the resources they need (e.g. support for grief), ranging from sub-clinical preventative resources to clinical help.
Today, people face a broad range of problems. Everyone falls somewhere on this spectrum of what help they need, but it can be difficult to connect with resources specific to each personal situation.
How We Personalize Our Care
We use our AI to create a mental health profile (or digital phenotype), using personality measures, psychometric assessment data, and ongoing mental health scores. Using this unique, personalized digital phenotype, we recommend evidence-based resources from which the member will most benefit.
This includes solutions at every level, from low to high severity:
- Content and Data - mental health fluency and psychoeducation to manage their own emotions, delivered in an interactive and gamified mental health masterclass
- Campus Solutions - custom recommendations including OOTify’s customized solutions for members who need help that they cannot manage on their own
- Therapy - for members who will benefit from our HIPAA-compliant telehealth system built within our app. Members will be connected to therapists through OOTify’s outside network of private therapists or in-house team
- Emergencies - immediate third-party support and emergency services for members in crisis through crisis text lines or other emergency services
Currently, our platform is available for free in the Apple App Store, Google Play Store and can be customized for enterprises. We charge a fee for service to connect members to therapists and coaches through our hub.
First, OOTify will launch our platform specifically for students in partnership with universities. We have already started to transfer this infrastructure in preparation for expansion into other verticals including corporate, non-profits, hospitals, high schools and government spaces, as well as direct-to-consumer markets. Currently we’ve already started securing contracts with these other enterprises.
The Market
A Massive Market Craving Innovation
We see our market as colleges and universities across the country who are committing massive resources to the mental health crisis, but haven’t found an adequate solution yet.
Most other app-based solutions deliver either digital talk therapy or guided meditation. As far as we know, there is no other hub to deliver outside resources along with intelligent navigation within the platform. It’s not enough.
Based on internal research, the market for mental health care at universities is valued at $75 billion, with a SAM of approximately $10 billion. Of that, we see our product serving at least $1.3 billion.
*Information above is based on internal research done by OOTify
Our traction
Promising Clinical Trial Results and Expanding Partnerships
We have successfully completed our independent clinical trial with the support of the Loyola Marymount University psychology department and the University of Southern California.
Currently, we are in various stages of negotiation with 25 different universities, some of which have led to LOIs.
In addition, we are developing our own clinical arm in order to provide our members with in-network therapy services to members at little to no cost to them. We have already signed a contract with a large commercial carrier, with another in the works.
Right now, we are in the final stages of completing our web platform so we can fully launch our product to universities across the country.
Why Invest
Changing the Way We Confront the Mental Health Crisis
Our mission is to create personalized care built on our evidence-based algorithm that will lead to better outcomes. We believe OOTify is taking a sustainable approach that enables and empowers every individual to choose their own adventure with intelligent guidance on their personal mental health journey.
As members improve their mental health and wellness, we also provide an incentivized gamification structure to provide utility tokens and eventually will have the ability to create non-fungible tokens (NFTs) and monetize their efforts. This is mental healthcare reimagined.
The OOTify team has already been working on a partnership with ex-Snapchat execs to demonstrate this capability. For example, students are rewarded with customized augmented reality avatar assets as an extrinsic motivator for working on their mental health in our decentralized hub.
To launch their avatar into AR, the students scan a QR code or click on a link like the one provided below and display their digital version in augmented reality. In the future, these assets will move, pose, wear badges, and ultimately connect with other avatars.
Click this link on mobile: "OOTify Student Mental Health Avatar," or scan the QR Code below:
These assets will be automatically minted as a NFT and loaded on tradeable marketplaces. The story and community behind these assets given that it's a digital representation of mental health stories and interventions makes them more meaningful and creates a community that’s integral for web3. This is the future of mental health... mental health 3.0.
This future we're looking to build would not be possible without the hard work, dedication, and expertise of the entire OOTify team.
Much of our leadership team has had personal experience with friends and families struggling to navigate the difficult and paralyzing landscape of mental healthcare, and we know firsthand that we can and must do better. With our successful clinical trials already demonstrating the effectiveness of personalizing mental health resources, we are ready to get our technology into more people’s hands.
Join us in building a mental health digital hub that works better for everyone.
In the Press
Yahoo Sports
Metta World Peace, Former NBA Allstar, Entrepreneur and Mental Health Advocate, Named Chief Impact Director at OOTify, a New Model for Mental Healthcare
Brown Girl Magazine
‘Our Mom, Our Superhero — a Mental Health Journey’ is Worth Reading no Matter Your Age
Offering Summary
Company | : | OOTify, Inc. |
Corporate Address | : | 7986 E. Hampshire Rd., Orange, CA 92867 |
Offering Minimum | : | $10,000.00 |
Offering Maximum | : | $1,070,000.00 |
Minimum Investment Amount(per investor) | : | $100.00 |
Terms
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 2,000 |
Maximum Number of Shares Offered | : | 214,000 |
Price per Share | : | $5.00 |
Pre-Money Valuation | : | $12,770,665.00 |
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Time-Based Perks
Friends and Family Early Birds
Invest within the first 72 hours and receive 20% bonus shares.
Super Early Bird Bonus
Invest within the first week and receive 15% bonus shares.
Early Bird Bonus
Invest within the first two weeks and receive 10% bonus shares.
Amount-Based Perks
Mental Health Explorers | $500+
Invest $500+ and receive + sunglasses + access to free beta mental health resources
Change Makers | $1000+
Invest $1,000+ and receive sunglasses + care package (mental health book and crystal healing candle) + access to free beta mental health resources.
Perspective Shifters | $2,500+
Invest $2,500+ and receive 5% bonus shares + sunglasses + care package (mental health book, crystal healing candle, journal, pen) + coaching/therapy package + access to free beta mental health resources.
Transformation Partners | $5,000+
Invest $5,000+ and receive10% bonus shares + sunglasses + (mental health book, crystal healing candle, journal, pen, essential oil spray) + coaching/therapy/ketamine package (CA local only) + access to free beta mental health resources.
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
OOTify will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $5 / share, you will receive 110 Common Stock, meaning you'll own 110 shares for $500. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Any expense labeled “Administrative Expenses” not strictly for administrative purposes.
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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$19,981.00
USD
$141,339.00
USD
Cash And Cash Equivalents
$14,347.00
USD
$0.00
USD
Accounts Receivable
$0.00
USD
$0.00
USD
Short Term Debt
$10,000.00
USD
$10,000.00
USD
Long Term Debt
$125,058.00
USD
$125,058.00
USD
Revenues And Sales
$3,887.00
USD
$2,173.00
USD
Costs Of Goods Sold
$0.00
USD
$0.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
-$251,105.00
USD
-$247,992.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
Investor Night Update
about 1 month agoHi All!
We are officially kicking off our crowdfunding campaign on the heels of closing funding from Gaingels, StoneMountain Ventures, and other notable investors.
Happy to also share that we wrapped our Investor Night to thank all of our existing investors for supporting our journey. We hope to have more in-person events like this for our investor base on a regular basis.
Here's some footage from an Instagram Live we did: OOTify's Investor Night. We were joined by Metta World Peace and had a fireside chat and thanked him for the powerful work he is doing in the mental health space. We hope to see you all at the next couple of events we are having in Southern California and will be sharing updates here with the same.
It's very important that all of you that invest have a voice in what we're building. Please continue to engage with us on social or contact us directly at any time at iris@ootify.com. Thank you!
-OOTify Team
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