ONE ROQ Vodka To Launch Lifestyle Platform For Spirits Lovers
September 1, 2017
We announce for the first time our intention of launching a new platform poised to change the game.
ONE ROQ Spirits
Luxury Spirit & Lifestyle Platform
Regulation Crowdfunding
Buffalo, NY
Advertising and Marketing
Accepting International Investment
O w n Y o u r S p i r i t
I n v e s t i n O N E R O Q V o d k a C l u b
When award-winning product developer and serial entrepreneur, Garrett Green entered the spirits market in 2012, he knew he wasn't going to be able to beat the giant brands at their own game. So, for three years he invested to learn the industry, refine his product, and develop an innovative business model designed to break through their barriers... Today, you can become a Founding member that launches that business model to capitalize on the rare opportunity of building a globally recognized, luxury-lifestyle vodka brand, through ONE ROQ Vodka Club.
O u r M i s s i o n
We love making a superior spirit, but our true passion is sharing the spirited life. For this, ONE ROQ invites you to Escape The Ordinary, by Owning Your Spirit.
T h e V e r y B e g i n n i n g
In the mid 2000s, Garrett became inspired by the success of French luxury vodka brand Grey Goose Vodka after selling to Bacardi Ltd. for $2 billion a few years earlier - but wondered why the market didn't have an iconic American-luxury brand equivalent. Using his entrepreneurial instinct, he saw this as a once in a lifetime opportunity to enter in the $70+-billion-a-year distilled spirits market.
Garrett commenced by scouring US farms and distillers in search for the perfect recipe, eventually discovering a distinguished blend of artisanal mountain water from the Colorado Rockies, and hand-picked sweet corn from the American mid-west. He then began his meticulous process of design, developing the vessel and choosing the name.
T h e N a m e
Garrett believes that success requires immense physical and emotional strength in order to overcome the constant challenges of life. With this, the idea of being reliant upon the self to consistently find strength, led to the notion of "a rock" -- and "ONE ROQ" was born.
V a l i d a t i o n
With a finished product, Garrett launched ONE ROQ in 2012, and within 120 days of its introduction, it won the first-place gold medal for taste and design in the 2012 International SIP Awards In San Francisco - the world's largest, consumer-judged tasting competition - validating ONE ROQ's superior quality, taste and diverse consumer appeal.
I n d u s t r y B a r r i e r s
Over the course of three years, ONE ROQ invested the foundational capital to refine its packaging, build a trusted distribution network, and gain first-hand, exposure to several industry barriers that routinely blind-side new brands. From this experience, Garrett concluded that to be successful in the industry, a brand cannot stand on award-winning credentials alone. The industry's "3-Tier System," "Pay-to-Play" culture, and exhaustive use of lifestyle marketing schemes deployed by larger brands were key barriers to be surmounted with marketing strategy of an alternative realm.
T h e P r o b l e m W e ' r e U n v e i l i n g
"Lifestyle Marketing:" is the common practice of large industry companies placing their brands inside the images of successful or attractive lifestyles. This method is used in an attempt to have us believe that if we buy those brands, we in turn acquire those lifestyles - even "success" in society. ONE ROQ knows this is deceptive, and that the real lifestyles are in reality enjoyed by the owners of brands.
T h e S o l u t i o n
So, in 2016, ONE ROQ abandoned the traditional industry marketing mold, transformed its brand philosophy and redeveloped its business model with ONE ROQ Vodka Club - an industry-first, experiential platform redefining the lifestyle spirit experience through the luxury of brand ownership, and the genuine lifestyle Privileges that come with it.
All images are created and owned by the Company.
C u r r e n t S t a g e
We are currently seeking up to $1.07M to commence the legal, marketing and inventory production requirements to launch the ONE ROQ Club platform.
T h e F o u n d a t i o n I s R e a d y
We've invested heavily to develop an award-winning product, establish deep expertise in the market, and innovate the strategy to achieve material growth to position the company for future success. (Refer to our Projections and Historical Exits diagram below.)
T h e O p p o r t u n i t y
By investing today, investors have the outstanding opportunity of acquiring equity at the ground floor of our re-launch. Once an owner, relish in the Privileges of the Club.
(Pictured Above): J. Garrett Green, Founder
C l u b P r i v i l e g e s
- Equity Ownership: Align at the owner level with an award-winning, luxury brand.
- Distribution: Receive an annual payment as a percentage of company earnings in profitable years.
- A Vote: Influence company direction by casting votes on future initiatives such as: new products, packaging, club privileges, and more.
- 24/7 Concierge: Use our on-demand ordering and gifting services for stocking the home bar, or sending gifts to friends, family and colleagues.
- Lifetime Discount: Up to 40% off merchandise when ordered through the club.
- VIP Events (In Development): Enjoy VIP access to special events sponsored by the company.
- Lifestyle E-Magazine (In Development): Receive our quarterly, lifestyle e-magazine currently in development with original content and tips covering: travel, home entertaining, dating & relationships, and more.
- Carry Request (In Development): Use to make ONE ROQ available at your favorite neighborhood bars, restaurants or retailer.
- Share The Club: Once a member, build the value of the company by inviting friends to join. Simple.
E s c a p e T h e O r d i n a r y - A n d O w n Y o u r S p i r i t
T h e O f f e r i n g
I n v e s t m e n t
$.20/unit│When you invest you are betting the company’s future value will exceed $10.1M.
M e m b e r s h i p L e v e l s // C l u b P r i v i l e g e s // + P e r k s*
Silver Membership (Invest $100 to $449) // Receive up to 500-2245 units of equity, all Privileges of the Club, and one complimentary piece of ONE ROQ lifestyle apparel or gear.
Gold Membership (Invest $450 to $2,499) // Receive up to 2,250-12,495 units of equity, all Privileges of the Club, and two complementary pieces of ONE ROQ lifestyle apparel or gear.
Black Membership (Invest $2,500+ ) // Receive up to 12,500+ units of equity, all Privileges of the Club, three complementary pieces ONE ROQ lifestyle apparel or gear, and a private dinner with the Founder.
*All privileges & perks begin after the offering is completed, less those "In Development."
(Images below are for display purposes only - available merchandise will vary.) Previously agreed upon perks still apply.
California Hoodie
Polo
Plaque
V-Neck T Shirt
Men's Athletic Shorts
Flat and Curved Brim Hat
Ladies Yoga Pants
Member's Bracelet
Members Lux Card Holder
For details on the bonus, please see the Offering Summary below.
A c c o m p l i s h m e n t s T o D a t e
From 2012 to 2015, ONE ROQ Spirits invested over $1M in comprehensive research and development. Through this initial investment, we were able to develop a beautiful and award-winning product, build a stable operating infrastructure, establish a tremendous understanding of the industry, and become the beneficiary of several accolades from renowned international organizations verifying the outstanding quality, reputation and vision of our brand. Some of these organizations include: Robb Report Magazine, the International SIP Awards, Bentley Motors, Elite Traveler Magazine, Black Book Magazine, BIN Magazine, and others.
However, to date, our most important accomplishment was our ability to apply the early investment of the company as an opportunity to improve our knowledge and overall marketing strategy within the industry. Candidly, we have endured numerous industry lessons. Lessons which routinely defeat the seemingly most promising of beverage brands. Through this process, it was able identify and develop a highly differentiated cultural approach presenting the company, with the rare opportunity of becoming a breakthrough brand within the coveted industry category of premium vodka.
K e y H i g h l i g h t s
- $1M invested in research, development and industry experience
- 5,000+ cases sold ($500k) in initial test launch
- Distribution network ready in key states
- Foundational credentials:
- International Awards (Intl. Sip Awards)
- Luxury Brand Partnerships (Robb Report, Bentley, Etc)
- Indirect Endorsements (Catherine Zeta Jones)
- Development of innovative 'Owners Club' featuring equity, VIP events, customized content, gifting, and retailer carry requests -- all underpinning a next-gen lifestyle experience offering.
- Development of disruptive Cultural Ad Campaign "Own Your Spirit" promoting creative expression, consumer equality and individuality through next-level brand access and ownership.
O u r L a b e l s
I N T E R N A T I O N A L L Y A W A R D - W I N N I N G
G L A S S & C O P P E R C O L U M N D I S T I L L E D F R O M A M E R I C A N C O R N
A N D M I D - W E S T E R N M O U N T A I N W A T E R
Recipient of the Gold Medal in the International SIP Awards
the world's largest consumer judged tasting competition.
***
Distilled + Filtered 5x From American Non-GMO Corn
***
No fillers, thickeners or sugar to create the sensation of mouthfeel.
***
A natural, clean and silky mouthfeel with a subtle hint of sweetness at the finish.
****
GLUTEN FREE *** SULFITE FREE *** SODIUM FREE
O N E R O Q V o d k a
ONE ROQ Loganberry (Raspberry + Blackberry)
ONE ROQ Dark Chocolate Truffle (Coming Soon)
ONE ROQ Magenta Raspberry
(Coming Soon)
W h y W e A r e i n P o s i t i o n t o P o t e n t i a l l y
B e c o m e t h e M o s t P r o m i s i n g S p i r i t
C o m p a n y i n A m e r i c a
Key Differentiators
- A first of its kind gluten-, sulfite-, and sodium-free recipe serving the increasing health and allergy conscious consumer.
- Filtered and distilled using rare copper pot AND glass column distillation. Because, when you start honest ingredients, once is enough.
- Internationally award winning - for taste and design - from largest consumer judged competition in the world.
- Precise brand positioning targeting the yet-to-be-established 'Luxury-American' vodka category
- $1M invested into industry experience and foundational assets (recipe, brand, packaging, distribution infrastructure, strategic partnerships and differentiated marketing strategy). We are an informed and highly experienced startup.
- Innovative "Owners Club" (in development ) will allow the brand to distinguish itself from every major brand by being the only lifestyle spirit owned and guided by the people.
- Innovative Cultural Strategy: ONE ROQ believes in the power of its ETHOS. Creating what we believe to be the first people-owned luxury spirit will allow the company to start a powerful dialog with the consumer and the media regarding historical privileges of the wealthy, consumer equality and the profoundly important economic and cultural transformation benefiting aspirational and educated consumers.
- Direct -to-Consumer Communication: Traditionally, distilled spirits companies believe they must work with wholesalers to communicate their brand's unique value propositions to the end users. However, the use of the wholesaler under traditional practices brings significant communication (and cost) challenges to new brands, as the model promotes three degrees of separation between producers and their end users (i.e., supplier --> wholesaler -->retailer--> end-user), as well as a 'diffusion of responsibility' on behalf of wholesalers and retailers who sell hundreds, if not thousands of other brands. So, we asked the logical question: How can we truly rely upon a wholesaler to accurately and passionately communicate the unique selling features of our brand to retailers, who then would turn around and accurately represent that same messaging to consumers? (The answer: you can't.) So, instead, we deploy direct-to-consumer methods using digital media marketing and face-to-face promotions via tastings and events to reach and communicate with our end users and acquire them through the ONE ROQ Club offering. Through this approach, ONE ROQ can control its destiny. (Note: ONE ROQ is required to sell through a federally regulated supply chain, known as the three-tier system, and lawfully uses this system to carry out the retail availability and home delivery of its product.
C r e a t i v e E x c e l l e n c e
ONE ROQ will launch print, video and ground promotional assets bearing the "Escape The Ordinary," "Own Your Spirit," and "Members-Only" slogan and taglines driving focus to our company's ETHOS.
B r a n d P o s i t i o n i n g
ONE ROQ will acquire the luxury and aspirational groups from the established and growing market of American vodka consumers by positioning itself as the luxury-American option.
L a u n c h P l a n
Key distributor and retailer partners have been established in the State of New York, Florida and California and are ready to begin fulfilling orders for the 1st phase of our launch.
I n i t i a l P r o d u c t L i n e
ONE ROQ will initially focus with its line of award-winning luxury vodkas. Additional product introductions, in and outside of vodka, will be considered based on the interest and demand of our members.
I n t l . A w a r d - W i n n i n g
C r e d e n t i a l s
Presently, we believe ONE ROQ is the first-of-kind, gluten, sulfite and sodium free recipe targeting the growing health and allergy conscious consumer.
As a people-owned spirit, we are positioning ourselves within the growing shared and decentralized economies.
S e a s o n e d L e a d e r s h i p
Garrett has 14 years of professional startup and product marketing experience. Unlike a large majority of spirit start ups, Garrett has committed the initial risk capital that has allowed the company to establish a command of the industry and a differentiated strategy for success.
A L o o k I n s i d e T h e C l u b
ONE ROQ's Competitive Advantage Centers On The Marketing of the Industry's First Authentic Lifestyle Spirit Experience.
ONE ROQ Vodka plans to rapidly build product sales through the marketing of its differentiated lifestyle platform, ONE ROQ Vodka Club (ONEROQClub.com). Consumers who desire to be part of building "America's Luxury Vodka," through "Owning Their Spirit," are able to join the club to become an equity shareholder in the brand. Membership comes with a unique set of lifestyle privileges designed by the club to enhance their member experience. The company has designed the model to create clear contrast between itself and its less genuine (and generous) competitors; establish a powerful customer acquisition model, and build brand advocacy in a way never before done in the industry.
V i s i t T h e W e b s i t e
Key Communication and Customer Acquisition Methods
High-end Short Films, In-Store Engagement, VIP Events, PR and Direct Response Digital Marketing will be our primary communication methods used to reach vodka drinkers throughout the world, as verified on social media.
M E M B E R P R I V I L E G E S
Club & App Features
Own Your Spirit
Align -- at the owner level--with an internationally Award-winning spirits company redefining what a spirit can be.
Financial Reward
Receive an annual distribution as a % of your club ownership in profitable years - plus the potential of upside via a possible future IPO or industry brand acquisition.
Voting
Influence company decisions by casting votes on future initiatives such as: new products, packaging, campaigns, and more.
Carry Requests - IN DEVELOPMENT
Request ONE ROQ to be carried in your favorite neighborhood bars or restaurants via the App.
24/7 Home Delivery & Gifting Concierge
Stock your personal bar or use to send gifts. Perfect for tasteful thank yous or thoughtful gifts to friends, family and colleagues.
Lifetime Discount
Enjoy a lifetime membership discount off all merchandise when purchased through the club.
VIP Events - IN DEVELOPMENT
Receive invitations to local and national events events. Enjoy discounted drinks, mingling, and entertainment.
Original Content - IN DEVELOPMENT
Receive personalized, monthly content on home entertaining, dating & relationships, travel, and more.
T h e M a r k e t
The $74 Billion global beverage alcohol market is undergoing two macro trends: enormous industry consolidation into five international majors and an explosion of small, premium craft brands driven by skilled marketing and consumer demand. Vodka accounts for approximately 32% of the distilled spirits market, with the category growing at just under 6% per annum and flavored vodka growing at just under 8% per annum. The alcohol beverage market is driven by an increasing shift away from beer and wine towards spirits and in particular premium spirit brands as part of an overall movement towards “high-end” (aspirational) consumption. This macro industry trend has led to the creation of numerous start-up “craft” brands over the last ten years seeking to establish themselves as credible niche players to position themselves as acquisition targets for major industry giants. Highly profitable acquisition opportunities have resulted from industry majors focusing their marketing and distribution prowess to sell larger volumes of portfolio brands, rather than harness resources to internally develop. This market environment has led to on-going demand by these majors to acquire successful niche brands with scalable marketing strategies. Acquisition multiples ranging from 8x to 30x sales with acquisition candidacy triggered at the 30-100kcases ($10M) per annum in gross sales can be referenced in the “Historical Acquisitions” exhibit and diagram.
Significant Market Stats
- Vodka maintains a dominant market share over all distilled spirit categories with a 10+ year track record of continuous YOY growth - it is the preferred spirit of consumers for ease of drinking, mixability, and price - (Source: Discus.org)
- The total number of vodka consumers in the US is approximately 51M adults - (Source: IWSR 2018)
- 40M people on Facebook (alone) have a confirmed interest in vodka, and about three times that number in alcohol in general - (Source: Facebook.com)
- We believe the US alcoholic beverage industry sustains itself in both strong and weak economies.
- We believe, until now, owning your own luxury spirits brand was a privilege only accessible to the wealthy.
ONE ROQ is changing this.
The Historical Industry Acquisition trend illustrates that ONE ROQ needs to establish 30-50,000 cases to enter salable territory.
- Common denominator of break-through brands: 30,000 cases per year
- Ave. Acquisition Multiples: 8-30x CASE sales
- Ave. Years in operation at sale date: 3.5-4 years
- Ave. Topline Sales: $10-20 million
ONE ROQ will aim to generate 30,000 cases in sales within 2.5 years, and case sales of 50,000-100,000 cases by years 3.5-4.
This Historical Industry Acquisition chart generated internally based on Company research.
Potential Investors should be aware of the corresponding Yearly Expenditures that accompany meeting these projections. For more information, refer to the Financial section (Financial Milestones) of this offering.
Potential Investors should be aware of the corresponding Yearly Expenditures that accompany
meeting these projections. For more information, refer to the Financial section of this offering.
T h e F o u n d e r
ONE ROQ Spirits was founded and developed by American entrepreneur, and award-winning product developer, Garrett Green. As CEO, Garrett leads ONE ROQ's brand strategy with unique millennial insight and operational talent from 14 years of immersive consumer marketing and advertising experience having Founded, Co-Founded and consulted for several uniquely positioned, consumer start ups. Today, Garrett is the CEO of ONE ROQ Spirits, a Co- Founder of the emerging quick-service restaurant franchise, #getfried (www.getfried.com), and a former inside consultant that contributed to the successful National launch of non-dairy milk brand, Elmhurst Milked (elmhurstmilked.com)
I n t e r e s t i n g F a c t s A b o u t G a r r e t t
- Prior to a career in marketing and entrepreneurship, Garrett was a competitive amateur golfer that trained with and competed along side globally ranked golfers such as Paula Creamer and Justin Rose while attending Leadbetter Golf Academy at IMG Academies in Bradenton, Sarasota.
- Garrett is of the same family descent as American History war hero, General Nathaniel Greene, General George Washington's Major General, whose battle record sealed the fate of the American Revolutionary War, and the future of America.
F A Q S
What is ONE ROQ Vodka Club?
ONE ROQ Vodka Club is the experiential lifestyle platform of ONE ROQ vodka. When you join, your purchasing ownership in the brand through a membership, and in return, receiving access to genuine lifestyle privileges that accompany it.
Why ONE ROQ Vodka Club?
ONE ROQ believes that genuine lifestyle spirit companies should offer genuine lifestyle privileges - this includes the opportunity to reap both lifestyle and financial reward.
How does the Club work?
- LEARN: Prospective Members are required to read all club offering material made available through the ONE ROQ Club website and our funding partner website, StartEngine.com
- TASTE: Before, during or after joining, prospective or enrolled members are able to order the product at their leisure through our 24/7 Concierge service via 1-877-Spirits.
- INVEST TO JOIN: When you are ready to join, proceed with the application and enrollment process (Note, Alcohol and Securities regulatory checks will apply). Once approved, simply invest. From here, you will be classified you into one of three Membership Levels representative of your investment amount. Once your investment is complete, be sure to follow prompts to download the ONE ROQ app, and create your official club account. From there, sit back, relax, and enjoy the privileges of the club.
For more information, visit our website at: www.ONEROQClub.com
What is the difference in Memberships?
The difference in Memberships is reflected based upon the amount you have chosen to invest. There are no other differences. All Members receive equal access to the Club's Privileges.
What are the Club Privileges?
The Club Privileges include:
- Equity: Align at the owner level with an internationally award winning brand targeting the potential of a future IPO or industry acquisition (exit).
- 24/7 Concierge: Order or gift ONE ROQ Vodka anytime via the club. Perfect for stocking the home bar or gifting for special occasions. (Delivery restrictions may apply.)
- Carry Requests: An app tool designed to allow you to request ONE ROQ at your favorite retailers. (In Development.)
- VIP Events : Receive VIP access to local and regional events sponsored by ONE ROQ (In Development)
- A Vote: influence company direction by casting votes on new product offerings, package design, marketing & ad campaigns, club privileges, and the potential future location of our destination distillery(s). More details as to unit holders' votes are included in the operating agreement.
- Quarterly Lifestyle Magazine (In Development)
- Distribution: Receive an annual payment as a % of company earnings in profitable years - or when approved by the company.
- Share The Club - Once a member, build the value of the company simply by inviting others to join the club. Simple.
Is investing in ONE ROQ legal?
Yes, ONE ROQ is conducting a Regulation Crowdfunding offering with StartEngine, a funding portal that enables us to offer directly to the public.
How much can I invest?
As an non-accredited investor, you are permitted to invest up to 10% of your annual income. Accredited investors may be allowed to invest more than this.
Where can I try ONE ROQ?
ONE ROQ can be purchased through our website for home-delivery at: ONEROQClub.com. In the future, the product will be made available in select retailers of your selection by using the "Carry Request" app tool. Note, restrictions may apply based on location and phase of our distribution plan.
Can I buy ONE ROQ in market, too, or just online?
If ONE ROQ is not available at your desired retailer already, we have designed an app too that allows you to submit Carry Requests to place ONE ROQ in frequented retailers of your choosing. Once you've submitted the request, we work to place the product within 7 to days at that establishment, on your behalf.
I ordered product online. When will I receive my first bottle?
Deliveries take 3-5 business days from the time you order (delivery restrictions may apply based on location).
Can I cancel my Membership?
You can't 'cancel your membership. However, if you elect, you may sell your membership after 1-year if you desire. (For more information, please read more on “Transfer Rights” in the Operating Agreement.)
Can I sell my member units back to the company?
You may be able to offer your membership units back to the company or existing membership, but only after 1 year.
What makes ONE ROQ mine?
When you join ONE ROQ Club, your buying a piece of the company and its brand in the form of equity units. Equity Units represent a financial interest in the company, which allows you to accept financial rewards as we grow, have a vote in company decision making, and align with the brand on a more intimate level when compared to other brands you may be accustomed to drinking. More details as to unitholders' votes are included in the Operating Agreement.
What are the commitments of the club?
There are no commitments of the club after you join, but we do hope you find features of the club helpful in supporting the company's mission and growth objectives, such as our 24/7 Concierge, Share The Club, and Carry Request tools.
Why would I join ONE ROQ?
Our commitment to principled drinking and counter-culture ethos is everything. We align ourselves with like-minded members who see-through the veil of mass-advertising and the dysfunction of big industry. We encourage everyone to be free, independent thinking consumers. If you enjoy the privilege of alcohol, why not form a deeper relationship with a brand you own, guide, and benefit from along the way?
What makes ONE ROQ better than Grey Goose, Ciroc, Titos?
ONE ROQ is a hand-crafted vodka of unparalleled quality and taste - developed with over have a decade of meticulous ingredient sourcing and disciplined recipe tasting. Our first place gold medal in the largest consumer tasting competition in the world is a testament to this claim. What makes us this good? Some say it is a secret recipe made from two of the purest and most iconic ingredients in the country: Mid-Western, American Corn and artisan Colorado Rocky mountain water. Others say it is because it may be first and only gluten, sulfite and sodium free vodkas in the world. But if you asked us, its our unwavering belief that an authentic lifestyle spirit should offer authentic lifestyle reward.
Is ONE ROQ better than Titos Vodka?
ONE ROQ and Titos have a lot in common. We both are made from corn. We both have won first place gold medals in large competitions. We both promote our American-made values. We both come from small beginnings. And we both represent an underlying resistance to foreign-owned brands. However, ONE ROQ and Titos differ in that we invite our drinkers to become more intimately connected with our spirit; to own our brand; to guide its direction; and benefit beyond the glass.
What kind of events will ONE ROQ sponsor / produce?
ONE ROQ will focus on sponsoring and producing events for its membership that include social mixers, concerts, sporting events, creative events and even galas. Members will be given VIP access to all events which may include complimentary food & drink
Is One Roq Club legal?
Yes, ONE ROQ Club is legal, and we want everyone to be aware of the laws governing the company's operation. The two important laws governing our operation include securities law called Regulation Crowdfunding (this is how we are able to accept money in exchange for equity in our company); and also, a Federal and State Alcohol Law known as the Three-Tier System, which governs the flow of ours goods through the supply chain.
The Three Tier System is a federally regulated supply chain requiring that all alcoholic producers sell their products to a licensed wholesaler, who in turn must sell to a licensed retailer, who in turn are able to sell to you. Because it could jeopardize our operations, it is important we state that ONE ROQ does not sell its products direct to its members, as this is would be in violation of the Three Tier System. In lieu, the company partners with industry approved, online portals that work with your local retailers to deliver our products to you. Our partner is 1-877-Spirits, a trusted online delivery service of alcoholic beverage for over 30 years - otherwise known as our Online Concierge.
For more information regarding these laws, please visit: SEC.org, TTB.gov or view our Offering Summary
Do I need to join to buy ONE ROQ?
No, you do not need to join ONE ROQ Club to buy ONE ROQ Vodka. But, you'll miss out on all these incredible Club Privileges.
What are the benefits of joining?
See Club Privileges.
Can I sell my equity?
You cannot sell your equity for 1 year, or until the company goes public, or is acquired by a larger company. In the event the company conducts an IPO on stock exchange, you will be able to work with our transfer agent to sell your stock. In the event the company is acquired, you will be able to receive payment for your stock to collect potential earnings.
Do I need to invest to join the club?
Yes, when you invest, you are in essence joining the club - and vice versa.
What is ONE ROQ's valuation?
ONE ROQ is currently valued at $10,000,000.
What if my store/bar doesn't carry ONE ROQ?
Use the ONE ROQ app to submit a Carry Request. We work to place ONE ROQ within 14 days in the retailer of your choice (delivery restrictions may apply based on location).
Do I get a discount buying ONE ROQ if I join?
Yes, as a Member you receive a lifetime discount of up to 40% product whenordered through the club. Note, due to Federal and State laws, ONE ROQ can not guarantee pricing or discounts in the market (i.e., in liquor stores, bars, etc). However, it is legal for you to ask your retailer if they would extend an owner's discount.
How do I buy ONE ROQ right now?
You can buy ONE ROQ through our Online Concierge and have the product home delivered to you. All orders are fulfilled through 1-877 Spirits.com. Alternatively, you can also check local retailers. If the product is not available in local retailers, you can submit a Carry Request using your app. (Note, restrictions may apply based on your location and the stage of our distribution plan.)
Can I get a free sample before I join?
Due to state and federal liquor laws, consumers cannot receive free alcohol. Sorry :(
Will the cost of ONE ROQ come down over time?
Yes, the company will pass value onto its members as it achieves growth and economies of scale.
What is the difference between a Membership "Unit" and a "Share" of Stock ?
"Units" are used to describe the measure of ownership when a company's legal structure is a LLC. "Shares" are used to describe the measure of ownership in a C-Corp or an S-Corp. ONE ROQ Spirits is currently structured as an LLC, but will evaluate the advantages of converting to a C-Corp upon material growth of the company.
Will ONE ROQ always be an LLC?
ONE ROQ Spirits is currently structured as an LLC for tax purposes, but will evaluate the advantages of converting to a C-Corp upon material growth of the company.
In the Press
ONE ROQ Founder Interviews at Rand Luxury Review - Manhattan, NY
January 1, 2013
ONE ROQ Vodka is invited to showcase at the Luxury Review
New Vodka Brand Uses Patriotism As Marketing Angle
August 9, 2011
LA's top rated trend and lifestyle magazine latched onto our vodka's story right before we entered the market for the first time the year following.
ONE ROQ Serves Up A Taste With Masarati In Hamptons
August 12, 2014
ONE ROQ Serves Up A Taste With Masarati and Company In The Hamptons
ONE ROQ Vodka Serves Up Brunch With Bentley Motors
September 1, 2016
ONE ROQ Vodka Serves up Brunch and Entertainment in SouthHampton alongside of Bentley Motors and Rand Luxury
ONE ROQ Features in Robb Report Magazine Best of The Best
July 16, 2013
Robb Report Invites ONE ROQ Vodka To Be Recognized Inside The World's Best of Luxury
The Fort Lauderdale International Boat Show, The Bubbles Club – Cocktail Party
October 31, 2013
ONE ROQ Appears in Elite Traveler from Sponsorship at The Fort Lauderdale International Boar Show
ONE ROQ® Wins Spirits International Prestige (SIP) Awards: Gold Medals and Special Distinction for Bottle Design and Flavors
August 14, 2012
ONE ROQ Receives First Place Gold - for Taste & Design - In World's Largest Consumer-Judged Tasting Competition
The Flavors of Vodka
July 3, 2012
ONE ROQ highlighted in prominent industry publication, Beverage Media Group, for quality and flavors.
Offering Summary
Maximum 5,350,000 shares* of Membership Units ($1,070,000)
*Maximum subject to adjustment for bonus shares. See 10% Bonus below
Minimum 50,000 shares of Membership Units ($10,000)
| Company | ONE ROQ Spirits, LLC |
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| Corporate Address | 430 Virginia Street, Buffalo, NY 14201 |
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| Description of Business | Internationally award-winning, health and luxury lifestylevodka brand, featuring world's first decentralized (member-owned) business model |
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| Type of Security Offered | Membership Units |
| | |
| Purchase Price of Security Offered | $0.20 / Membership Unit |
| | |
| Minimum Investment Amount (per investor) | $100 |
Club Privileges (Perks)*
Silver Membership (Invest $100 to $449) // Receive up to 500-2245 shares of equity,all Privileges of the club, and two complimentary pieces of ONE ROQ luxury apparel.
Gold Membership (Invest $450 to $2,499) // Receive up to 2,250-12,495 shares ofequity, all Privileges of the club, and three complimentary pieces of ONE ROQ luxuryapparel.
Black Membership (Invest $2,500+ ) // Receive up to 12,500+ units of equity, all Privileges of the club, four complimentary pieces of ONE ROQ Vodka luxury Apparel, and a private dinner with the Founder.
All privileges & perks begin after the offering is completed, less those "In Development."
The 10% Bonus for StartEngine Shareholders
One ROQ will offer 10% additional bonus shares for all investments that arecommitted by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested inthe StartEngine Reg A+ campaign) within 24 hours of this offering going live.
StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+campaign will receive a 10% bonus on this offering within a 24-hour window of their campaign launch date. This means you will receive a bonus for any shares you purchase. For example, if you buy 10 units at $0.20 / unit, you will receive 1 bonus unit, meaning you'll own 11 units for $2.00. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid for one year from the time StartEngine CrowdfundingInc. investors receive their countersigned StartEngine Crowdfunding Inc. subscriptionagreement.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.
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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$72,911.00
USD
$61,072.00
USD
Cash And Cash Equivalents
$28,549.00
USD
$183.00
USD
Accounts Receivable
$0.00
USD
$9,650.00
USD
Short Term Debt
$226,489.00
USD
$211,446.00
USD
Long Term Debt
$0.00
USD
$0.00
USD
Revenues And Sales
$9,992.00
USD
$25,418.00
USD
Costs Of Goods Sold
$15,982.00
USD
$19,703.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
-$84,046.00
USD
-$55,748.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
ONE ROQ Announces Member Event In Hamptons
4 days ago
We Look Forward to Seeing Our Members This Saturday in The Hamptons!
For those not able to attend, we want you to know we look forward to meeting you at future ORVC events.
Please see the below brief for Company record. 
Notice of Funds Disbursement
7 days ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, ONE ROQ Spirits has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in ONE ROQ Spirits be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
For Immediate Release - ONE ROQ VODKA ANNOUNCES DEBUT IN CALIFORNIA
11 days ago
ONE ROQ VODKA ANNOUNCES DEBUT IN CALIFORNIA
ONE ROQ Will Enter Retail With Category-Pioneering Business Model in California this Summer
New York - June 15, 2019- California residents can now escape the ordinary this summer with ONE ROQ® Vodka’s highly anticipated arrival. This premier, award-winning vodka is distilled one time and bottled in small batches from pristine, artisanal Colorado mountain water, and hand-picked, mid-western, American corn. The gluten, sulfite and sodium free recipe is best described as “a perfect balance of taste and mouthfeel.” However, award-winning taste is just part of what makes ONE ROQ® Vodka unique. Unlike mainstream brands that are often owned and operated by wealthy individuals, or small groups of high, net-worth investors, ONE ROQ@ Vodka invites consumers to become owners themselves by joining their novel brand experience platform, ONEROQClub.com. Joining rewards members with equity in a rising luxury spirits brand and access to a series of privileges designed to enhance their ownership journey. Naturally, ONE ROQ’s brand campaign is all about inspiring consumers to break free from the status quo by “owning their spirit, ” both financially and socially.
“We recognized an increasing desire by consumers for more equitable relationships from brands, and decided it makes sense for ONE ROQ to become the first premium and luxury spirit brand that consumers can call their own, authentically. We debuted the ONE ROQ Vodka Club (ORVC) through our first public securities offering in October, and today have over 800 Members. And we are growing every single day,” said Garrett Green, Founder and Director, ONE ROQ® Vodka. “ONE ROQ Vodka is the only spirit in the world where consumers become stake holders in world-class spirits company at the ground level and then virtually control the outcome of their investment simply by aligning with the brand using unique tools designed by the Company. We feel this is an example of how capitalism and socialism can intersect to create disruptive innovation that results in tangible financial and cultural progress for consumers.”
With continued company growth, Club members can count on new experience and reward through a future dividend; being able to influence company direction by casting e-Votes on initiatives such as new packaging design, and product introductions; having access to Member-only events curated by the Company; utilizing on-demand ordering, gifting and placement services through the ONEROQClub.com web-app; driving the value of their equity by inviting others to join the club; and last but not least, the potential of upside on equity as the company grows and aims to become an IPO or acquisition candidate in the future.
“I am very pleased with the initial launch of our new approach and the response we have received from sophisticated and forward-thinking consumers from around the world on our brand’s vision," states Green. "On behalf of these members, we are greatly looking forward to advancing the next phase of our plan by bringing ONE ROQ into initial US commercial markets, and then beyond."
About The Founder
In the mid-2000s, corporate-America defector turned award-winning product developer, Garrett Green, became inspired by the success of French–luxury vodka brand, Grey Goose Vodka after selling to Bacardi Ltd for $2 billion a few years earlier, and began pondering why the market didn’t have an iconic American–luxury vodka brand equivalent.
Using his experience, and tenacious entrepreneurial spirit, he pursued the rare opportunity of entering the 70+ billion a year distilled spirits market to create just that.
Upon its introduction in 2012, ONE ROQ had brought home a first place gold medal for taste and design in the International SIP Awards In San Francisco – the world’s largest, consumer-judged tasting competition – validating the product’s competitive quality, taste and important consumer appeal.
However, as an experienced entrepreneur, Garrett quickly saw that brands with otherwise gleaming attributes can easily be – often are - drowned out by billion dollar ad budgets of giant ‘establishment’ brands like Grey Goose, Ciroc, and Kettle. So, for three years he invested to learn the industry, refine his product, and develop an innovative business model designed to break-through their barriers.
Today, Garrett is inviting those with the desire to challenge the establishment, to capitalize on the rare opportunity of building a globally recognized, luxury-lifestyle vodka brand, simply by Owning their Spirit.
For more information or to become a member, visit: ONEROQClub.com
What are you waiting for? Join the world's first luxury spirits brand, owned by you.
Share The Love. Share The Club. // Join Our Newsletter // Visit The Site
Live The Spirit - ONE ROQ Debuts New Merch For Imminent Club Launch
12 days ago
Over 20 Premium Lifestyle Items to Launch With Club
You may have noticed, we recently took the opportunity to upgrade and preview some of the exciting new items we have planned for ONE ROQ Club's lifestyle store. From basic and active apparel, to inspired jewelry, to Club Member insignia, and much more. When you invest, you receive up to 3 complimentary pieces of select ORVC merchandise, plus a life-time Members discount on all items thereafter.
As an adult beverage brand, ONE ROQ is all about the party, but as a cultural brand, we're also about elevating consumer consciousness through our inspired content, gifts, and wearables - a business opportunity we can't wait to build with our Members.
Have questions or suggestions for items you think we should carry? We can't wait to hear your ideas!
What are you waiting for? Join the world's first luxury spirits brand, owned by you.
Share The Love. Share The Club. // Join Our Newsletter // Visit The Site
Notice of Material Change in Offering
20 days ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the ONE ROQ Spirits offering. Here's an excerpt describing the specifics of the change:
One Roq is extending the end date of their campaign, updating the campaign page to show additional merchandise and adjusting the perks of the offering.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Member Update - Current Thrusts
24 days ago
Dear Members,
Thanks to consistent month-over-month (club) growth, we have been able to continue working diligently on exciting next steps aimed at bringing ONE ROQ and its differentiated business model to the US and global distilled spirits market.
Current Strategic Thrusts
Setting Up Launch Plans For CA, NY, FL, NJ, TX, and more.
Thanks to the value secured through our recent National Distribution and Importing Agreement with MHW LTD., ONE ROQ now has the potential of activating significantly more markets on an accelerated time-schedule in order to maximize the value of its strategies, as well as the enthusiasm of our Members. We are completely focused on setting up the necessary infrastructure and relationships to enter our highest-priority markets as quickly as we are able.
Inventory & Quality Control
As part of plan to begin bringing product into general retailers (and specific retailers of Member choice), as well as introduce viable pricing promotions through our online ordering & gifting platform, ONE ROQ needs to support new – and on-going - inventory production requirements while continuing to finance its marketing and general management expenses. We continue to lean on monthly funding to ensure we are able to stay on-plan. Though, in light of the expenditure inventory weighs on beverage businesses like ours, we are already preparing to establish the necessary credit facility that we can use to keep up with anticipated production demands.
New monitoring and standard operating procedures (SOPs) implemented at the production and assembly level are being elevated to ensure improved label quality.
Federal & State Compliance
ONE ROQ is required to renew and file several licenses and permits as part of its State and Federal compliance with regulators. Presently, these applications are creating minor delays in our timing to market, which we are using appropriately to ensure proper timing of inventory production and the initial launch of the ONEROQClub.com Member platform.
Status Of The Club
ONEROQClub.com
Albeit delays, ONEROQClub.com is on schedule for launch in tandem with entry into California. A current list of Club privileges and their respective development status include the following:
- Events Platform - LIVE (but limited until market activations)
- 24/7 Ordering & Gifting – LIVE (with price reduction + secondary packaging initiatives to debut with Club)
- Lifestyle Store (Merch & Perks) – READY TO LAUNCH (to debut with Club)
- Content Platform – READY TO LAUNCH (to debut with Club)
- Referral Rewards — LIVE (with new referral tracking features to debut with Club)
- E-Votes --- READY TO LAUNCH (our first Member Voting initiative to debut with Club)
- Dividends --- READY TO LAUNCH (upon material traction of Company)
As we become closer to ONE ROQ's entrance onto the main stage, we cannot be more thankful - and happy - for our Members. As usual, let ONE ROQ inspire you to escape your ordinary, and Own Your Spirit.
Cheers,
Garrett Green
Founder // Director
Share The Love. Share The Club. // Join Our Newsletter // Visit The Site
Questions? Ask away: Questions@ONEROQClub.com
Internal Notice - Campaign Extension
28 days ago
Internal Notice - Upcoming Campaign Extension
As part of the Company's growth funding and marketing strategy, ONE ROQ will be extending its offering to allow it to continue to accept Investments, grow its Club and prepare the necessary initiatives to execute on the next phase of the Business Plan.
We are 200 Members away from our first 1,000 Members.
From time to time, new investors want to know how extending or renewing out Offering may affect them and their investments. We wanted to take a moment to address some commonly asked questions in the following Q&A to ensure our Investors that Offering Extensions put them on secure ground.
If I just invested and my investment didn't clear before the campaign extension, what do I do?
If your recent investment does not clear in time before our Campaign Extension completes, StartEngine will reach out and ask you to "reconfirm" your investment. For those deciding between investing now or after the extension, we recommend simply waiting until after the Campaign Extension completes to avoid having to reconfirm.
Am I getting diluted every time ONE ROQ renews its Offering ?
No, investors do not become diluted from campaign extensions. Extending the campaign simply allows us to continue to accept investment until the full allotment of our Offering is purchased.
Understanding Stock Dilution
Stock (or Equity) dilution only occurs when a Company creates more stock that it originally issues as part of its business plan. ONE ROQ, for example, has created 55,000,000 shares of stock as part of its 3-4.5 year business plan. In today's current offering through Start Engine, ONE ROQ is selling 10% of these total shares through its live Initial Direct Public Offering. For investors to become diluted would require the Company to sell all the shares in its current offering, plus all of the remaining shares that equal the Company's total 55,000,000 shares, and then create and issue additional shares on top of that.
The Company is confident it will not be issuing more than its original 55,000,000 shares before it achieves its aims to sell or IPO the Company with our initial investors, so investors should rest assured
Is extending the Offering preventing the stock price to rise?
No, in effect, ONE ROQ enabling itself to continue to accept investment through renewing its offering is actually allowing the Company to drive a higher potential, post-offering stock price. (Post Money Valuation = Pre-Money Valuation + Total Investment.)
Why is ONE ROQ renewing its Offering instead of letting it close?
So that it can continue to accept investment and raise the required dollar amount to effectively execute on its business plan and time table.
Does renewing the offering affect the timing of my perks or rewards as an investor?
It does not. ONE ROQ is pleased to announce that Members will soon be able to create their official ORVC Club accounts, access additional Club features, like content and gear!
We are ever closer to launching the Club Membership platform, and appreciate your continued patience and support as we bring all pieces together.
For Questions you may have, e-mail us anytime at: Questions@ONEROQClub.com
Cheers,
Member Relations
ONE ROQ Vodka®
Escape The Ordinary and Own Your Spirit ™
ONEROQClub.com
Notice of Funds Disbursement
about 1 month ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, ONE ROQ Spirits has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in ONE ROQ Spirits be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
MEMBER COMPLIANCE AUDIT
about 1 month ago
M E M B E R C O M P L I A N C E A U D I T
Due to beverage alcohol industry laws governing the practices of ONE ROQ's highly differentiated business model, and on an on-going basis, we will be performing the following Member Compliance Audit to ensure ONE ROQ remains complaint with Federal and State Tied House Laws.
If you you have invested in ONE ROQ Spirits, LLC, and are also an owner or part owner in a liquor retail license operating in the United States, please contact us at: Contact@ONEROQClub.com.
Thank you,
ONE ROQ Spirits, LLC
Member Relations // CC: Legal
Announcement
about 2 months ago
____________________________________________________________
O N E R O Q B R E A K S $ 3 0 0 k B a r r i e r
June 4, 2019, New York - ONE ROQ Spirits, makers of internationally award-winning vodka brand, ONE ROQ, announces today it has broken the $300k investment barrier of its $1.07M funding goal as one of few premium adult beverage companies to successfully utilize regulation crowdfunding to finance, build and introduce new and thought-leading marketing strategies to achieve success within large, valuable markets with attractive historical brand acquisition activity.
"An opportunity to disrupt the largest and most valuable spirits category in the world is before this company and its shareholders," states Green. "With continued Member-Investor growth, the Company is strongly positioned to be penetrating and growing several US markets within its first 18 to 24 month period, putting it on-plan as part of its 4.5 year target plan to a potential exit via brand sale or IPO."
About ONE ROQ Spirits
ONE ROQ Spirits, makers of internationally award-winning ONE ROQ® vodka, is a privately held luxury and lifestyle company owned by its Members. The Company is currently raising funding where proceeds will go towards the development and mainstream launch of the company’s web-enabled brand immersion platform, ONEROQClub.com, and the “Own Your Spirit” cultural ad campaign.
To date, the Company has risen just under 30% of its overall funding goal and continues to grow at a average rate of 100 Members per month.
Notable Upcoming Events:
- A Members-Only Invitation to the initial opening of ONEROQClub.com
- Strategic Partnership Announcements
- Member Conference Call
- Our future plans, Vision and Success
Share The Love. Share The Club. // Join Our Newsletter // Visit The Site
Questions? Ask away: Questions@ONEROQClub.com
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