ONE ROQ Vodka To Launch Lifestyle Platform For Spirits Lovers
September 1, 2017
We announce for the first time our intention of launching a new platform poised to change the game.
ONE ROQ Spirits
Escape The Ordinary. Own Your Spirit.
Buffalo, NY
Music
Advertising and Marketing
ONE ROQ Spirits is the maker of ONE ROQ Vodka Club (ONEROQClub.com), a next-generation lifestyle adult beverage brand, concierge, and membership community leveraging technology, law, and brand strategy within the 384 billion distilled spirits market. Our Offering II builds on the momentum of the Company's initial, over-subscribed round of SEC-Regulated Crowdfunding where it raised over $1.07M in commitments from 2,700+ Founding Member-investors from around the world, allowing us to launch one of the market's first, consumer-owned lifestyle adult beverage brands.
$674,009
raised
$999,968
previously crowdfunded
1,826
Investors
$23.2M
Valuation
$0.43
Price per Share
$100.19
Min. Investment
Units
Security Type
Equity
Offering Type
$1.06M
Offering Max
25
Days Left
Rewards
Get rewarded for investing more into ONE ROQ Spirits:
$100+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$100+
Investment
Silver Membership (Invest $100 to $449)
Receive up to 233-1,044 shares of equity, all Privileges of the Club, and up to 10% back in shopping credits at ONEROQClub.com
$450+
Investment
Gold Membership (Invest $450 to $2,499)
Receive up to 1,125-6,248 shares of equity, all Privileges of the Club, and up to 10% back in shopping credits at ONEROQClub.com
$2,500+
Investment
Black Membership (Invest $2,500+ )
Receive up to 5,814+ shares of equity, all Privileges of the Club, and up to 10% back in shopping credits at ONEROQClub.com
Reasons to Invest
Over 3,800 global shareholders have joined ONE ROQ, committing over $1.5M in capital to the Company's vision.
In 2020, ONE ROQ became the cover story of Food & Beverage Magazine, rose to the No. 1 Selling Vodka on a US online spirits retailer, 1-877-Spirits.com, and was named a top 10 Entrepreneurial Company by YahooFinance.com
Membership to the ORVC (ONE ROQ Vodka Club), exclusive owners club of ONE ROQ Vodka. Includes access to all ONE ROQ Member rewards including: 24/7 ordering & gifting concierge, monthly discounts, exclusive shareholder content, VIP invitations to special events, e-votes in creative company initiatives, referral rewards, first access to future club privileges, and more. Past Member events include: Tribeca Film Festival, The Hamptons, The Emmy's, The South Open, Long Island Exotic Motorcar Auction, Elite New York, Art Basel Miami, Aspen X Games, and Sundance Film Festival Utah.
ONE ROQ Spirits is the maker of ONE ROQ Vodka Club (ONEROQClub.com), a next-generation lifestyle adult beverage brand, concierge, and membership community leveraging technology, law, and brand strategy within the 384 billion distilled spirits market. Our Offering II builds on the momentum of the Company's initial, over-subscribed round of SEC-Regulated Crowdfunding where it raised over $1.07M in commitments from 2,700+ Founding Member-investors from around the world, allowing us to launch one of the market's first, market-owned lifestyle adult beverage brands.
STORY
When award-winning product developer and serial entrepreneur, Garrett Green, entered the spirits market in 2012, he quickly learned he wasn't going to be able to beat the giant brands at their own game. So, for three years, he invested to refine his spirit, study the industry, and develop an innovative business model to break-through their barriers. Today, you can join ONE ROQ to expand its pioneering business model and capitalize on the opportunity of building a globally recognized, lifestyle vodka brand. Join ONE ROQ, and Own Your Spirit. Become a privileged Member of the Club, today | ONEROQClub.com.
OUR BEGINNINGS
In the mid 2000s, Garrett became inspired by the success of French luxury vodka brand Grey Goose Vodka after selling to Bacardi Ltd. for $2 billion, and wondered why the market didn't have an iconic American luxury brand equivalent? Engaging his entrepreneurial spirit, he saw the once-in-a-lifetime opportunity to create a new category inside the global distilled spirits market.
Garrett began his process by scouring US farms and distillers in search of the perfect ingredients to create an iconic, American recipe. Eventually, he chose a blend of artisanal mountain water from the Colorado Rockies and sweet corn from the American Midwest, and discovered a proprietary resting process that resulted in its signature taste and mouthfeel. From there, he let envisioned brand values inform the design and name.
NAME
Garrett knows that success requires immense physical and emotional strength to overcome the constant challenges of life. With this, the idea of being reliant upon one self to consistently find strength led to the notion of "a rock" and "ONE ROQ" was born.
PRODUCT VALIDATION
With a finished product, Garrett launched ONE ROQ's initial market test and within 120 days of its introduction, it won the first-place gold medal for taste and design in the 2012 International SIP Awards In San Francisco - the world's largest, consumer-judged tasting competition - validating ONE ROQ's superior quality, taste, and diverse consumer appeal.
THE BARRIERS
Over the course of three years, the Company invested the foundational capital to refine ONE ROQ's packaging, learn about traditional distribution networks, and gain first-hand exposure to several industry barriers that routinely blindside new brands. From this initial investment, Garrett concluded that to be successful in the industry, a brand cannot stand on award-winning credentials alone. The industry's 3-Tier System, pay-to-play culture, and exhaustive use of lifestyle advertising schemes deployed by establishment brands are key barriers that will need to be surmounted with strategy of a new realm.
THE PROBLEM
"Lifestyle Marketing" is a widely used practice wherein large companies conceptually place their brands inside the advertisements of successful or attractive lifestyles. This method is used in an attempt to have us believe that if we buy those brands, we in turn acquire the status or success we see in those advertisements. ONE ROQ believes this is deceptive because it knows that real lifestyle and financial rewards are enjoyed by - and only by - the owners of brands.
OUR SOLUTION
Jaded by inferior lifestyle promises made by virtually all other luxury brands, ONE ROQ abandoned the industry marketing mold, transformed its brand values, and redeveloped its business model through the ONE ROQ Vodka Club, an industry-first, membership platform redefining brand experience through equity, lifestyle and reward.
THE FOUNDATION IS READY
We've invested heavily to develop an award-winning product, establish deep expertise in the market, and innovate a working strategy that we believe is already positioning the company for an exciting and promising future.
THE OPPORTUNITY
By investing today, investors have the outstanding opportunity of acquiring equity at the earliest stage of the Company's life cycle, enjoy highly unique Club Privileges, and impart real influence over the destiny of their investment simply by aligning with ONE ROQ, and sharing the spirit and Club with others.
Equity / Stock
Become an owner of the award-winning, luxury brand on a mission to pioneer a new lifestyle category. Enjoy the potential of upside as we grow together.
Dividends
If the Company becomes profitable, Members may receive a future dividend.
E-Voting
Influence Company direction by casting votes on future initiatives such as: new products, packaging, club privileges, and more.
24/7 Ordering & Gifting Concierge
Use our on-demand ordering and gifting concierge via the app for home delivery - or tasteful gifts to friends, family and colleagues.
Member Discount
Receive up to 40% off ONE ROQ bottles through monthly discount codes, and on over 20 premium lifestyle apparel items in the Member Gift Store
VIP Event Invitations
Enjoy complimentary access to exclusive social events sponsored and produced by the Company, coast to coast.
These are in development per the FAQs and not currently available.
Monthly Content
Receive exclusive monthly content developed by our team of writers covering breaking company news, event recaps, member spotlights, and ONE ROQ inspired lifestyle tips including travel, home entertaining, dating & relationships, and more.
Carry Requests
Use to request ONE ROQ be made available at your favorite neighborhood bars, restaurants or retailers. Restrictions will apply based on location.
These are in development per the FAQs and not currently available.
Share The Club
Once a member, build the value of the Company by inviting friends to join. Simple.
"Perk" Shopping Credits
Receive up to 10% of your investment back in Gift Shopping Credits 12 months after you invest.
The above video depicts company performance resulting from the Company's previous offering.
Foundational Investments by the Founder (2012 to 2015) were critical to developing a differentiated strategy. The Founder invested $1M into comprehensive market analysis and development. Through this investment, we were able to develop an award-winning product for taste and design, establish an academic understanding of the industry, become the beneficiary of several accolades from renowned international organizations verifying the outstanding quality and potential of our brand. Some of these organizations include: Robb Report Magazine, the International SIP Awards, Bentley Motors, Elite Traveler Magazine, Black Book Magazine, BIN Magazine.
Over this period, we leveraged the initial capital investment to improve our knowledge of the barriers and develop an overall marketing strategy that would provide a means to overcome them. Candidly, we endured numerous industry lessons which routinely defeat the most promising of brands.
Instead, ONE ROQ methodically paused, reflected on its learnings, and redeveloped its model with a paradigm-shifting marketing approach. From 2016 through 2017, we vetted and prepared the new plan, and in October of 2018, we partnered with StartEngine to begin and capitalize. The results after our first year are showing exceptional promise, and we are so excited for the future of ONE ROQ and our Members.
Our New Approach Is WORKING (2019 to 2020)
In Q4 2018, we launched our first equity campaign to fund our new vision, and by 2020, ONE ROQ successfully launched as one of the world's first and only Member-owned, luxury adult beverage brands, raising $1M+ in commitments and validating its industry-first marketing approach with over 2700 initial Members from across the world. Some of our outstanding achievements include:
- Successfully developed, tested and launched envisioned Member-experience and lifestyle platform for Members
- Built and refined technology, methods and processes driving website, e-mail, social, advertising and mobile platforms to achieve desired user experience
- Increased Company value by 10%+ post money for Round I investors
- Launched 7 National Sponsorships, Member Events and Partnerships including: Tribeca Film Festival, The South Open, The Elite NY, The Emmy's Gifting Suite, The New York Motorcar Auction, The Hamptons, Art Basel Miami, Aspen X Games, and Sundance Film Festival Utah
- Established Distribution Relationships with (8) wholesalers
- Became the No. 1 Selling Vodka SKU on 1-877-Spirits.com, a top 10 US online retailer of wine and spirits!
- Earned 95pts from The Proof Awards! - distinguished tasting competition hosted by Food and Beverage Magazine and Delta Airlines Sky Club.
- Earned the Cover of Food & Beverage Magazine for industry innovation and thought leadership
Recent Announcements
OUR PRODUCT
ONE ROQ Vodka's superlative recipe is characterized by these unique facts and features:
- 95 Point Rating - 2020 The Proof Awards Podcast - a division of Food & Beverage Magazine
- 1st Place Gold Medal for Taste & Design - International SIP Awards (the world's largest consumer judged tasting competition)
- Distilled from 100% non-GMO, American corn and a blend of native and Colorado Mountain water
- A proprietary resting process hydrates ONE ROQ Vodka's ethanol molecule, giving it a smooth, flowing mouth feel.
- No additives are used to create the illusion of a synthetic mouthfeel
- Palette: clean and silky, with a subtle hint of sweetness at the finish.
- Gluten Free • Sulfite Free • Sodium Free
- Vegan
- Kosher
- Non-GMO
Taste ONE ROQ by ordering your first bottle today at: ONEROQClub.com. Be sure to check for monthly promo codes available on the website or our social pages as a Prospective Member. When you Join, receive up to 40% off on bottles and merch every month for the life of your Membership!
The Vodka
- ONE ROQ is a first of its kind gluten, sulfite, and sodium-free recipe, serving the increasing health and allergy-conscious consumer.
- ONE ROQ has developed a proprietary blending and resting technique resulting in signature taste and smoothness that we believe competes with - or beats - the best vodkas in the world.
- Internationally award winning - for taste and design - from largest consumer judged competition in the world.
- 95 pts awarded by the Food & Beverage network in 2020 !
A Revolutionary Business Model
- ONE ROQ has created paradigm-shifting brand experience platform that allows its end-users to take a financial position in the Company, and control the destiny of that financial position simply by aligning with the brand by utilizing the platform and its privileges.
- Proprietary App Tool (Carry Request) enables Members to request ONE ROQ availability at their favorite locations/venues, allowing them to create their own personal supply chains of ONE ROQ.
- Innovative Cultural Strategy: ONE ROQ's lifestyle platform is meant to positively stimulate dialog regarding consumer rights and equity, brand values, and the historical privileges of the wealthy that have kept early stage opportunities away from main street investors.
The Traction
- $1M+ invested by Company in industry experience and foundational assets. We are an experienced startup that is ready to navigate and sustain the industry terrain.
- $1M invested into commercialization of industry-first platform resulting in month over month Member and Sales growth.
- Initial Members have demonstrated the market interest and viability of ONE ROQ's unique approach.
- ONE ROQ has become the No. 1 Selling vodka on its partner platform, 1-877-Spirits ahead of plan.
The Marketing Innovation
- Brand-positioning that will capitalize on the yet-to-be-established 'Super-premium American' vodka category.
- Innovative Marketing Platform & Membership Club is allowing the brand to distinguish itself from every major brand in the market as the first lifestyle brand owned and guided by the end-user.
Direct-to-Consumer Communication
- Traditionally, distilled spirits companies believe they must work with wholesalers to communicate their brand's unique value propositions to the end users. However, the use of the wholesaler under traditional practices brings significant communication and cost challenges to new brands, as the model promotes three degrees of separation between producers and their end users (i.e., supplier --> wholesaler -->retailer--> end-user), as well as a 'diffusion of responsibility' on behalf of wholesalers and retailers who sell hundreds, if not thousands of other brands owned by "more important" suppliers.
- So, we asked the logical question: How can we truly rely upon a wholesaler to accurately and passionately communicate the unique selling features of our brand to retailers, who then would turn around and accurately represent that same messaging to consumers? The answer we realized: we can't.
- Instead, we deploy direct-to-consumer methods using proven digital marketing and face-to-face activation via tastings and events to reach and communicate with our end-users who are invited to Join the Club and Own Their Spirit. Through this approach, ONE ROQ is controlling its destiny.
Legal : ONE ROQ is required to sell through a federally regulated supply chain, known as the three-tier system, and lawfully uses this system to carry out the retail availability and home delivery of its products.
CREATIVE EXCELLENCE
ONE ROQ will launch print, video and ground promotional assets bearing the "Escape The Ordinary," and "Own Your Spirit," trademarked slogans driving focus to our company's purpose for being.
BRAND POSITIONING
ONE ROQ aims to acquire market share by building itself as the Luxury-American Vodka alternative to current Value-American vodka options.
LAUNCH PLAN
With its proven marketing and technology platform built, the Company is seeking to aggressively scale its model and establish broadline distribution agreements to open all 50 US states by 2024.
PRODUCTION LINE
ONE ROQ will initially focus with its line of award-winning luxury vodkas. Additional product introductions, in and outside of vodka, will be considered based on the interest and demand of its Members.
AWARD-WINNING CREDENTIALS
Presently, we believe ONE ROQ is the first-of-its-kind, gluten, sulfite and sodium free recipe targeting the growing health and allergy-conscious consumer.
SEASONED LEADERSHIP
Garrett has 15 years of professional startup and marketing experience. Garrett has committed the initial risk capital that has allowed the Company to establish a command of the industry's barriers and architect the Company's differentiated approach to break through.
MEMBER PRIVILEGES
( Club & App Features)
Own Your Spirit
Align -- at the owner level -- with an internationally Award-winning spirits company redefining what a spirit can be.
Financial Reward
If the Company is profitable, Members may receive a future annual distribution.
Voting
Influence company decisions by casting votes on future initiatives such as: new products, packaging, campaigns, and more.
Carry Requests
Request ONE ROQ to be carried in your favorite neighborhood bars or restaurants via the App. These are in development per the FAQs and not currently available.
24/7 Home Delivery & Gifting Concierge
Stock your personal bar or use to send gifts. Perfect for tasteful thank yous or thoughtful gifts to friends, family and colleagues.
Members Discount
Receive up to 40% off monthly on bottles and merchandise offered through the Club.
VIP Events
Receive invitations to local and national events events. Enjoy discounted drinks, mingling, and entertainment. These are in development per the FAQs and not currently available.
Original Content
Receive personalized, monthly content on home entertaining, dating & relationships, travel, and more.
Share The Club
Once a member, build the value of the Company simply by inviting others to join the club. Simple.
"Perk" Shopping Credits
Receive up to 10% of your investment back in Gift Shopping Credits 12 months after you invest.
ONE ROQ's Competitive Advantage
ONE ROQ's competitive advantage centers on its differentiated Membership platform, ONEROQClub.com, offering consumers a superior brand experience and value system.Consumers who desire to be part of building an original American-luxury vodka by "Owning Their Spirit," are able to so by investing to join ONE ROQ Vodka Club (ONEROQClub.com), whereby becoming a privileged, equity shareholder in the Company and brand. Membership includes a unique set of Club Privileges to accentuate Membership experience and aid Company goals.
Values
ONE ROQ desires to cross culturally unify consumers by promoting the importance - and opportunity - of ownership in one's life. ONE ROQ stands by offering this experience to all consumers regardless of age, race and income. The brand's Ethos "Own Your Spirit" underscores the principle of owning what you drink and drinking what you own as a symbol of owning who you are, what you do, and what you believe; a higher standard of consumption and financial consciousness.
Communications
Digital, event, print, outdoor, point-of-sale, cross promotions, endorsement, and broadline distribution marketing will be our primary communication and marketing methods used to reach vodka drinkers around the US and world.
Member Demographics
Membership represents a diverse range of age, gender and ethnicity across the US and the world. This means ONE ROQ is succeeding in its aim to promote a culturally inclusive brand that celebrates ownership and exclusivity as a common thread among principle-minded drinkers.
Destination Member Events
We sponsor exclusive events at top destinations around the world and extend red-carpet access to Members
The Hamptons 2019
Sundance Film Festival Utah 2020
X Games Aspen 2020
Future Plans We Look Forward To
New and exciting marketing initiatives are poised to take ONE ROQ where no lifestyle brand has gone before.
Formal development schedules on these projects are to be announced...
The 384 billion global beverage alcohol market has been undergoing two macro trends: enormous industry consolidation into five international majors and an explosion of small, premium craft brands driven by skilled marketing and consumer demand. As a category, Vodka accounts for approximately 31% of total distilled spirits volume, with the high-end premium vodka growing at just under 11% per annum. The alcohol beverage market is driven by an increasing shift away from beer and wine towards spirits and in particular premium spirit brands as part of an overall movement towards “high-end” consumption. This macro industry trend has led to the creation of numerous start-up brands over the last ten years seeking to establish themselves as credible niche players to position themselves as acquisition targets for major industry giants. This market environment has led to consistent demand by major suppliers to acquire successful niche brands that are able to breakthrough with unique and scalable marketing strategies. Acquisition multiples are observed ranging from 5x to 20x sales with acquisition candidacy triggered at the 30-100k cases per annum in gross sales, which can be referenced in the “Historical Acquisitions” exhibit and diagram.
Market Highlights
- Vodka maintains a dominant market share among all distilled spirit categories, with a 10+ year track record of continuous positive YOY growth.
- Vodka is the preferred spirit of consumers for ease of drinking, mixability, and price. (Source: Discus.org)
- 40M people on Facebook (alone) have a confirmed interest in vodka, and about three times this number in alcohol as a general interest. (Source: Facebook.com)
- The global alcoholic beverage industry is recognized as being among select industries able to sustain itself in strong, weak, and uncertain economies.
- Until now, the opportunity of owning your own luxury spirits brand was a privilege reserved only to the ultra wealthy.
- ONE ROQ aims to build the first premium brand owned and guided by the end-user, whereby creating a new cultural and consumption standard for luxury and lifestyle.
This Historical Industry Acquisition chart is generated internally based on Company research. Potential Investors should be aware of the corresponding Yearly Expenditures that accompany meeting these projections. For more information, refer to the Financial section (Financial Milestones) of this offering.
The Historical Industry Acquisition trend illustrates that ONE ROQ needs to establish 30-50,000 cases to enter salable territory. Here are some averages we researched below:
- Common denominator of break-through brands: 30,000 cases per year
- Avg. Acquisition Multiples: 5-20x cases sales
- Avg. Years in operation at sale date: 3.5-4 years
- Avg. Topline Sales: $10-20 million
ONE ROQ will aim to generate 30,000 cases in sales within 4.5 years, and case sales of 50,000-100,000 cases thereafter.
The Company’s trailing 12 months of operating history since launching the ONE ROQ Vodka Club (ORVC) have established an internal Member Enrollment Cost (MEC) of $77 and an annual Average Member Purchase (AMP) trend of 3 1L bottles per annum per Member (where 1 Member = 1/2 case per year), for the Company’s direct to home business only. Therefore, through its online sales (in home) business solely, the Company is projecting to spend approximately $4,620,000 to enroll 60,000 Members and generate 30,000 in case sales; $7,700,000 to enroll 100,000 Members and generate 50,000 in cases sales; and $15,400,000 to enroll 200,000 Members and generate100,000 in cases sales. Once again, this model uses the Company’s digital channel solely and does NOT account for contract sales that are expected to be generated through distributors to service “out of home” (bars & restaurants), which represents another 50% of the overall market. For this reason, the Company has conservatively added 3 additional bottles per member to account for these anticipated sales. Finally, as the Company expands its marketing and becomes more well-known in the market, the Company expects its MEC to decrease and AMP to increase.
MEC(Member Enrollment Cost): total ad spend divided by total Members enrolled
AMP (Average Member Purchase): total sales divided by total Members
The above projections are only projections and are not a guarantee of future success. These projections assumes the Company will be able to raise the required funding to support the corresponding yearly operating and selling expenditures it needs to generate the required sales velocity (specifically 30,000 + cases annually) through its marketing to achieve a target valuation where investors could expect a return on investment through a brand sale or other liquidity event in the future. These Projections are not a guarantee of future success and projections may change based on factors out of the Company’s control. Even if these projections are reached, there is no guarantee that a strategic exit will occur. Achieving sales velocity will depend on the performance of distribution contracts, online sales campaigns, and Member-contributed sales and promotions to support company goals. Due to the 3-tier system and the unique business model, the Company reserves the right to measure and define performance of distributors and members as potential factors for future sales . Potential growth rates and future corresponding valuation ranges for potential liquidity events are estimated using industry case studies over the last ten years and are not a guarantee of future valuation. Potential Investors should be aware of the corresponding Yearly Expenditures that accompany meeting these projections. The Company’s historical sales and Member Acquisition Costs are used to establish a reasonable basis for generating the target projections if the company is able to meet current and future financing hurdles. For more information, refer to the Financial section of this offering and the Forward Looking Legend in the Terms section.
ONE ROQ Spirits was founded and developed by American entrepreneur, and award-winning product developer, Garrett Green. As CEO, Garrett leads ONE ROQ's brand strategy with unique insight and operational talent from 15 years of immersive consumer marketing and advertising experience having Founded, Co-Founded and consulted for several uniquely positioned consumer packaged goods startups. Prior to ONE ROQ, Garrett was an inside marketing consultant that contributed to the successful National launch of non-dairy milk brand, Elmhurst Milked, as well as the lead investor and launch director for the indulgent, quick-service restaurant franchise, My-frii, formerly #getfried, which was acquired in 2019.
INTERESTING FACTS ABOUT GARRETT
- Prior to a career in marketing and entrepreneurship, Garrett was a competitive amateur golfer that trained with and competed along side globally ranked golfers such as Paula Creamer and Justin Rose while attending Leadbetter Golf Academy at IMG Academies in Bradenton, Sarasota.
- Garrett is of the same family descent as American History war hero, General Nathaniel Greene, General George Washington's Major General, whose battle record sealed the fate of the American Revolutionary War, and the future of America.
What is ONE ROQ Vodka Club?
ONE ROQ Vodka Club is the lifestyle platform of ONE ROQ Vodka. When you join, you're purchasing ownership in the Company, and in return, receiving stock and Club privileges.
Why ONE ROQ Vodka Club?
ONE ROQ believes that genuine lifestyle spirit brands should offer genuine lifestyle privileges - this includes the opportunity to reap both lifestyle and financial reward.
How does the Club work?
LEARN: Prospective Investors are required to read all club offering material made available through the ONE ROQ Club website and our funding partner website, StartEngine.com
TASTE: Before, during or after joining, prospective or enrolled members are able to order the product at their leisure through our 24/7 Concierge service via 1-877-Spirits.
INVEST TO JOIN: When you are ready to join, proceed to our FINRA – registered funding page (via StartEngine), and click “Invest” to start your Investment. Your “investment” will secure your commitment until StartEngine approves and accepts your investment to be released to the Company. This process can take 7 to 20 days until you receive a confirmation email to confirm your investment. Once you confirm, your investment is made official. From there, be sure to follow additional email prompts directly from ONE ROQ to create your account and download the app. From there, sit back, relax, and enjoy the Privileges of the Club.
For more information, visit our website at: www.ONEROQClub.com
What is the difference in Memberships?
The difference in Memberships are reflected based upon the amount you have chosen to invest. There are no other differences. All Members receive the same access to Club Privileges. Please refer to our membership levels in the Terms section of our Offering Memorandum.
What are the Club Privileges?
The Club Privileges include:
Equity: Invest and own equity in an internationally award-winning brand.
24/7 Concierge: Order or gift ONE ROQ Vodka anytime via the club. Perfect for stocking the home bar or gifting for special occasions. (Delivery restrictions may apply.)
Carry Requests: An app tool designed to allow you to request ONE ROQ at your favorite retailers. (In Development)
VIP Events: Receive VIP access to local and regional events sponsored by ONE ROQ (In Development)
Voting Rights: As an owner of Membership Units in the Company, you have voting rights to influence company direction and strategy such as new product offerings, package design, marketing & ad campaigns, club privileges, and the potential future location of our destination distillery(s). Please refer to Exhibit F of our Offering Memorandum which contains the Company’s current Operating Agreement and a discussion on all rights of members.
Quarterly Lifestyle Magazine (In Development)
Distribution: If the Company is profitable, Members/Investors may receive a future annual distribution. Investments in startups involve a high degree of risk. There is no guarantee of future dividends. Please refer to our Offering Memorandum for more information and an overview of the risk factors related to our business.
Share The Club - Once a member, build the value of the Company simply by inviting others to join the club.
Is investing in ONE ROQ legal?
Yes, ONE ROQ Spirits LLC is conducting a Regulation Crowdfunding offering with StartEngine, a FINRA regulated funding portal. Regulation Crowdfunding lets private companies raise up to $1.07m annually by selling securities such as membership units, as in this offering, to the public online. Please note that as a liquor business we are also regulated by State and Federal Tied House laws, please be aware of these when reviewing our offering and making an investment decision.
How much can I invest?
These offerings are open to any investor over 18 years of age. With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $107,000, are limited to invest the greater of $2,200 or 5% of the lesser of their annual income or net worth. For those with an annual income or net worth greater than $107,000, he/she is limited to investing 10% of the lesser of the two amounts. Accredited investors do not have restrictions. Please review StartEngine’s resource here regarding investments.
Where can I try ONE ROQ?
ONE ROQ can be purchased through our website for home-delivery at: ONEROQClub.com. In the future, the product will be made available in select retailers of your selection by using the "Carry Request" app tool. The availability of this feature is determined by the status of our distribution in your market.
Can I buy ONE ROQ in markets, too, or just online?
If ONE ROQ is not available at your desired retailer already, we have designed an app that allows you to submit Carry Requests to place ONE ROQ in preferred retailers and venues of your choosing. Once you've submitted the request, we work to place the product in that location within 7-30 days on your behalf. Note, if Requests are made inside a market that we have yet to set up an agent network, Carry Requests can take as long as 120 days+. Again, this feature is currently in development and not available Nationwide. (Patience will be required in our early development stages.)
I ordered product online. When will I receive my first bottle?
Deliveries take 3-7 business days from the time you order (delivery restrictions may apply based on location). Orders fulfilled by 3rd party platform by law.
Can I cancel my Membership?
Investors are able to cancel at any point throughout the campaign up until 48 hours before an issuer conducts a rolling close ("Notice of Disbursement" is sent with deadline to cancel). If the issuer does not close on your funds during the campaign, you will be able to cancel your investment up until 48 hours before the closing of the offering. Please refer to StartEngine’s investor information center on their website for further details. Once the live offering has closed, you may choose how to handle your shares. Investors will be introduced to the company’s selected transfer agent, or cap table management service, who will be responsible for the transfer of your shares after the close of the offering. There is not currently an established secondary market for shares, and membership units sold under this offering have a one-year period before becoming unrestricted and are able to be freely sold. Please read the offering memorandum for further details specific to this offering.
Can I sell my member units back to the company or to anyone?
Please refer to the Offering Memorandum for further details about this raise. In general, for Regulation Crowdfunding offerings you are generally restricted from reselling your shares for a one year period after they were issued, unless the shares are transferred: (i) to the company that issued the securities; (ii) to an accredited investor; (iii) to a family member (defined as a child, stepchild, grandchild, parent, stepparent, grandparent, spouse or spousal equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships.); (iv) in connection with your death or divorce or other similar circumstance; (v) to a trust controlled by you or a trust created for the benefit of a family member; as part of an offering registered with the SEC. Please review StartEngine’s investor information here for more details.
What makes ONE ROQ mine?
When you invest in ONE ROQ Spirits LLC, you're buying a piece of the company and its brand in the form of equity. Equity represents a financial interest in the company, which allows you to accept financial rewards as we grow, have a vote in company decision making, and align with the brand on a more intimate level compared to other brands you have bought in the past. More details as to unit holders' votes are included in the Operating Agreement and discussed above.
What are the commitments of the club?
There are no commitments of the club after you join, but we do hope you find features of the club helpful in supporting the company's mission and growth objectives, such as our 24/7 Concierge, Share The Club, and Carry Request tools.
Why would I join ONE ROQ?
Our commitment to principled drinking and counter-culture ethos is everything. We align ourselves with like-minded members who see through the veil of mass advertising and the dysfunction of big industry. We encourage everyone to be free, independent thinking consumers. If you enjoy the privilege of alcohol, why not form a deeper relationship with a brand you own, guide and benefit from along the way?
What makes ONE ROQ better than Grey Goose, Ciroc, Titos?
ONE ROQ is a hand-crafted vodka of unparalleled quality and taste - developed with over half a decade of meticulous ingredient sourcing and disciplined recipe creation. Our first place gold medal in the largest consumer tasting competition in the world, as well as our 2020 95pt rating the Food & Beverage Network, is a testament to this claim. What makes us this good? Some say it is a secret recipe made from two of the purest and most iconic ingredients in the country: Mid-Western, American Corn and artisan Colorado Rocky mountain water. Others say it is because it may be one of the first and only gluten, sulfite and sodium free vodka in the world. But if you asked us, it's our unwavering belief that an authentic lifestyle spirit should offer authentic lifestyle reward.
Is ONE ROQ better than Titos Vodka?
ONE ROQ and Titos have a lot in common. We both are made from corn. We both have won first place gold medals in large competitions. We both promote our American-made values. We both come from small beginnings. And we both represent an underlying resistance to foreign-owned brands. However, ONE ROQ and Titos differ in that we invite our drinkers to become more intimately connected with our spirit; to own our brand; to guide its direction; and benefit beyond the glass.
What kind of events will ONE ROQ sponsor / produce?
ONE ROQ will focus on sponsoring and producing events for its members that include social mixers, concerts, sporting events, creative events and even galas. Members will be given VIP access to all events which may include complimentary food and drink. Covid-19 is currently affecting Company event schedules in 2020 but we look forward to evolving this platform in the "Post-Covid" era.
What laws govern alcohol businesses in the US?
The two important laws governing our operation include the securities law, Regulation Crowdfunding (this is how we are able to accept money in exchange for equity in our company direct from the public); Tied House, which seeks to prevent intermingling between suppliers, wholesalers and retail operators, and the Three-Tier System, which governs the flow of ours goods through the supply chain.
The Three-Tier System is a federally regulated supply chain requiring that all alcoholic producers sell their products to a licensed wholesaler, who in turn must sell to a licensed retailer, who in turn are able to sell to you. Because it could jeopardize our operations, it is important we state that ONE ROQ does not sell its products direct to its members, as this is would be in violation of the Three-Tier System. In lieu, the company partners with industry approved, online fulfillment portals that work with your local retailers to deliver our products to you. Currently, our partner is 1-877-Spirits, a trusted online delivery service of alcoholic beverage for over 30 years - otherwise known as our Online Concierge.
For more information, please refer to our Risk Factors which discuss these laws.
Do I need to invest to buy ONE ROQ?
No, you do not need to invest in ONE ROQ Spirits LLC to buy ONE ROQ Vodka. However, Investing in ONE ROQ Spirits LLC provides you access to all our unique Club Privileges, described above.
What are the benefits of joining?
See Club Privileges above or by visiting us at ONEROQClub.com.
Do I need to invest to join the club?
Yes, when you become an investor you are also becoming a member of the Club.
What is ONE ROQ's valuation?
Please refer to the terms of our Offering located in our Offering Memorandum and on our Campaign Page below.
What if my store/bar doesn't carry ONE ROQ?
In the future, you can use the ONE ROQ app to submit a Carry Request. Our aim is to place ONE ROQ within 14 days in the retailer of your choice, provided we have active distribution in your market, there is retailer acceptance and Covid-19 is not disrupting the business of your desired retail establishment, bar or restaurant. This app feature is currently in development and available with limited coverage.
Do I get a discount buying ONE ROQ if I invest?
Yes, as an investor you will receive an Owner/Membership discount of up to 40% product when ordered through ONEROQClub.com. Discount codes are posted to your Member dashboard monthly. Note, due to Federal and State laws, ONE ROQ cannot guarantee pricing or discounts in the market (i.e., in liquor stores, bars, etc). However, it is acceptable to ask your retailer if they would consider applying an Owner's discount, should they carry the product.
How do I buy ONE ROQ right now?
You can buy ONE ROQ through our Online Concierge and have ONE ROQ home delivered to you. All orders are fulfilled through 1-877 Spirits.com. To buy, head to ONEROQClub.com and click "Taste." Alternatively, you can also check local retailers. If the product is not available in local retailers, once this feature is available, in your area, you can submit a Carry Request using your app and request it with the store owners or manager. (Note, fulfillment delays may apply based on your location and the status of our distribution in your market.)
Can I get a free sample before I join?
Due to the cost of our product, as well as liquor laws prohibiting free alcoholic goods to consumers, we currently do not offer free samples.
Will the cost of ONE ROQ come down over time?
The company cannot guarantee any cost changes but our hope is to be able to continue to improve our margins and pricing.
What is the corporate structure of ONE ROQ and what is the difference between a Membership "Unit" and a "Share" of Stock ?
ONE ROQ Spirits is currently structured as an LLC and you are purchasing Membership Units in this offering. "Units" are used to describe the measure of ownership when a company's legal structure is a LLC. "Shares" are used to describe the measure of ownership in a C-Corp or an S-Corp. The company will evaluate the advantages of converting to a C-Corp but this is not planned at this time.
For more information, please refer to the SEC guidance in relation to Regulation Crowdfunding investing.
In the Press
ONE ROQ Founder Interviews at Rand Luxury Review - Manhattan, NY
January 1, 2013
ONE ROQ Vodka is invited to showcase at the Luxury Review
New Vodka Brand Uses Patriotism As Marketing Angle
August 9, 2011
LA's top rated trend and lifestyle magazine latched onto our vodka's story right before we entered the market for the first time the year following.
ONE ROQ Serves Up A Taste With Masarati In Hamptons
August 12, 2014
ONE ROQ Serves Up A Taste With Masarati and Company In The Hamptons
ONE ROQ Vodka Serves Up Brunch With Bentley Motors
September 1, 2016
ONE ROQ Vodka Serves up Brunch and Entertainment in SouthHampton alongside of Bentley Motors and Rand Luxury
ONE ROQ Features in Robb Report Magazine Best of The Best
July 16, 2013
Robb Report Invites ONE ROQ Vodka To Be Recognized Inside The World's Best of Luxury
The Fort Lauderdale International Boat Show, The Bubbles Club – Cocktail Party
October 31, 2013
ONE ROQ Appears in Elite Traveler from Sponsorship at The Fort Lauderdale International Boat Show
ONE ROQ® Wins Spirits International Prestige (SIP) Awards: Gold Medals and Special Distinction for Bottle Design and Flavors
August 14, 2012
ONE ROQ Receives First Place Gold - for Taste & Design - In World's Largest Consumer-Judged Tasting Competition
The Flavors of Vodka
July 3, 2012
ONE ROQ highlighted in prominent industry publication, Beverage Media Group, for quality and flavors.
Food & Beverage Magazine
ONE ROQ Vodka - How this innovative brand is re-imagining what the spirit can be.
Offering Summary
Company | : | ONE ROQ Spirits LLC |
Corporate Address | : | 430 Virginia Street, Ste 401, Buffalo, NY 14201 |
Offering Minimum | : | $9,999.65 |
Offering Maximum | : | $1,062,544.62 |
Minimum Investment Amount(per investor) | : | $100.19 |
Terms
Offering Type | : | Equity |
Security Name | : | Membership Units |
Minimum Number of Shares Offered | : | 23,255 |
Maximum Number of Shares Offered | : | 2,471,034 |
Price per Share | : | $0.43 |
Pre-Money Valuation | : | $23,179,352.53 |
COVID Relief
This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary COVID-19 regulatory relief set out in Regulation Crowdfunding §227.201(z).
Expedited closing sooner than 21 days.
Further, in reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and August 31, 2020, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Early Investors
Friends and Family - First 72 hours | 15% bonus shares
Super Early Bird - Next 72 hours | 10% bonus
Early Bird Bonus - Next 7 days | 5% bonus shares
Silver Membership (Invest $100 to $449)
Receive up to 233-1,044 shares of equity, all Privileges of the Club, and up to 10% back in shopping credits at ONEROQClub.com
Gold Membership (Invest $450 to $2,499)
Receive up to 1,125-6,248 shares of equity, all Privileges of the Club, and up to 10% back in shopping credits at ONEROQClub.com
Black Membership (Invest $2,500+ )
Receive up to 5,814+ shares of equity, all Privileges of the Club, and up to 10% back in shopping credits at ONEROQClub.com
*Club Privileges begin once your investment clears into the Company. (Clearing can take 7 to 21 days from time of investment.) Perk Credits are issued approximately 12 months from your investment date. Perk Images are for display purposes only. Merchandise may vary.
The 10% Bonus for StartEngine Shareholders
ONE ROQ Spirits LLC will offer 10% additional bonus units for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any units they purchase in this offering. For example, if you buy 100 membership units at $.43/ unit, you will receive 110 membership units, meaning you'll own 110 units for $43. Fractional units will not be distributed and unit bonuses will be determined by rounding down to the nearest whole unit.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
*Club Privileges begin once your investment clears into the Company. Clearing can take 7 to 20 days from time of investment. Perk Shopping Credits are issued 12 months from the date your investment clears with the Company. Perk Images are for display purposes only. Merchandise may vary.
Forward Looking Information
THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative.
Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$195,936.00
USD
$256,082.00
USD
Cash And Cash Equivalents
$72,376.00
USD
$64,455.00
USD
Accounts Receivable
$21,180.00
USD
$7,820.00
USD
Short Term Debt
$97,681.00
USD
$48,287.00
USD
Long Term Debt
$130,540.00
USD
$142,011.00
USD
Revenues And Sales
$64,510.00
USD
$18,461.00
USD
Costs Of Goods Sold
$66,742.00
USD
$68,236.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
-$462,201.00
USD
-$489,207.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
ONE ROQ Raises $30k in last two hours, crossing $650k !
22 hours ago
ONE ROQ Passes $650K In LIVE Funding Drive with Members
$30k Has Been Raised In Last Two Hours Following CEO Call To Action.
Read/Listen Now by Scrolling To Our Prior Update
Invest $100 - CEO Message - Return to Destiny - Member Call To Action
1 day ago
Investors, Friends and Members of the ORVC,
The 2nd half of 2021 is already here, Covid-19 restrictions are continuing to loosen, and as a Company, we are eager to get back to business as usual. We have exciting opportunities to expand sales, reactivate events, expand carry request services, launch new products, and much more.
To help us prepare, we're asking all investors to increase their holdings with $100 or more this month. Doing so will allow us to secure needed inventories for projected sales in 4th quarter, successfully complete our last leg of funding, and move us into position for new and important initiatives that shareholders will not want to miss.
More importantly, if we don't come together to push our funding forward, we could miss critical growth opportunities and important milestones to beat our 2020 financial performance. We cannot plateau. We must move forward.
All new investments come with up to 10% back perk shopping credits at ONEROQClub.com, and this means you're getting up to a 10% discount on the price of your purchased shares. And that's not all. More Benefits of Investing are listed below.
Message from the CEO - Return to Destiny
" Investing $100 or more from all members will allow us to complete our maximum funding goal, execute on immediate sales opportunities, and enable us to pursue game-changing company initiatives that will take ONE ROQ to the next level. "
-- CEO / Director
Benefits of Investing $100 or More In our Inventory Build
Help us complete Inventories to meet anticipated year-end sales demands
Move Round II Funding Goal Over the Finish Line.
Receive Up to 10% back in shopping credits (up to 10% discount on share purchase)
Enable launch of new flavors, products, privileges, events.
Increase your holdings in ONE ROQ Spirits, and its future.
Drive immediate increase to company value.
Rise behind ONE ROQ's plan to overcome the liquor establishment
Be part of our Member-only invitation to our upcoming Road To Greatness Initiative where investors will have the opportunity to unlock the potential of up to a 15X increase in company growth in the next 12 months.
Some of our Accomplishments so far in 2021 include...
- Created (organically) an International collaboration with globally renowned luxury auto maker, Rolls Royce, and The St James House, in celebration of the head of the British Royal family and her 95th birthday.
- Recruited and hired two National Sales Development executives to lead national distribution infrastructure plan for US development
- Earned organic media recognition by National online publication, NYWeekly.com for our differentiated business model and successes to date with over 1 million impressions
- Crossed the 4,000 member-investor marker,
- Increased estimated post offering valuation by over 150% since beginning
- Generating competitive YOY sales in 1st and 2nd quarters via online and wholesale customers
- Generating up to 8x sales conversions on digital advertising investments
- Created wholesale and/or importing agreements for 5 new US markets including: GA, MI, PA, VA, OH and TX.
- Includes Special Order Programming in: MI, PA, VA and OH and two traditional Wholesale-Distributor Agreements with top 5 wholesalers by volume in Georgia AND Texas. Note, Texas is the 3rd largest market by volume in the US and our official launch in the state will be announced within days.
The World is Waiting for ONE ROQ. Let's Go!
~ The ONE ROQ Team
FINAL | 2020 Year In Review + 2021 Outlook
3 days ago
In January, 2021 we shared our Pro-Forma Year In Review (YIR) containing initial estimated figures of our 2020 business performance. Below is a copy of our Finalized 2020 Year in Review, expanding on key accomplishments, current activities and our 2021 Outlook. A notable difference between the Pro-forma and Final YIR include a 249% increase in YOY sales, vs initially reported 150%.
A copy is also available to Members in the Reading Room.
Industry & Pandemic
2020 caught the world by surprise, forcing many industries to confront the vulnerabilities and weaknesses of their businesses and business models. In the alcohol industry, we saw both hardship and boom as Pandemic induced shutdowns shuttered bars & restaurants across the nation, but bolstered bottle sales through liquor stores and e-commerce platforms. Even so, only staple brands, and a very small number of young digitally-savvy brands benefited from these abrupt industry headwinds. We are excited - and humbled - to share we were one of these unique brands. Thank you, YahooFinance.com for naming us a top 10 entrepreneur company in 2020.
Market Growth
For the 11th consecutive year, the spirits market gained share over beer and wine, with sales rising 1.3 points to 39.1% percent of the total beverage alcohol market. High-end premium and super-premium categories (premium brands such as Grey Goose, Angels Envy, Casa Amigos, etc) showed 7.3% and 12.7% year-over-year revenue growth, respectively - Discus.org
Our Key Performance Indicators
Due to our early stage, and its unique business model, the Company uses a variety of factors in which it measures past, current and future performance. It is worthy to note that these figures were achieved during just (7) months of active offering time, and in highly unstable economic conditions created by global Pandemic. Thanks to the confidence and enthusiasm from over 2500 founding investors, we soared (relative to our early stages, of course). Our key and final stats included:
• 249% increase in sales (including booked and open wholesale orders, and not including non-alcohol brand merchandise sales)
• 50% increase in club membership
• 166% increase in Member Carry Requests. (Total requests on accounts compared to prior year.)
• 148% increase in Member Referrals (members referring new members to the club)
• $544,123 in capital commitments combining prior and current round in the sane year
• 130% increase in company valuation compared to previous round
Final Publishing 2020 - Key Performance Indicators ONE ROQ Spirits, LLC
Key Accomplishments
Here are some of the key accomplishments that contributed to our successes last year.
ONE ROQ Becomes Sponsor of X Games Aspen!
Event Video Recap / Press Release
ONE ROQ Throws Luxury Members Party during Sundance Film Festival!
Coverage From Style Utah / Event Video Recap
ONE ROQ Hits its 2000th Member!
ONE ROQ Completes $1M Offering !
ONE ROQ Raises 1M - Bevnet.com
ONE ROQ Lands Cover of Food & Beverage Magazine for Innovation!
ONE ROQ Receives 95pts Live from Industry Veterans on the Proof Podcast
ONE ROQ Becomes No. 1 Selling Vodka on 1-877-Spirits.com!
ONE ROQ Becomes Chilled Mag's Fathers Day Gift Guide Go-TO
ONE ROQ is mentioned in Chilled Magazine for Fathers Day
ONE ROQ Launches Public 2nd Offering with Record Investments
ONE ROQ Launches Offering II - reaching over $250k in commitments in 1 week
SEC approves landmark equity crowdfunding laws (that will allow ONE ROQ to spread wings in 2021)
"A New Dawn For Start Ups " - Forbes
ONE ROQ Wins Gold Medal at The 2020 Proof Awards
Official Results publishing February, 2021
ONE ROQ is named a top 20 Instagram account to follow in 2020, with Kevin Hart, Cristiano Ronaldo, and Anthony Mendez
ONE ROQ Launches Special Ordering Program Through Virginia ABC
ONE ROQ Secures Distribution Agreement to service Members in Michigan in 2021
Read Below in Start Engine Updates
ONE ROQ Launches Monthly Delivery Amid Pandemic
Reading Room (Must be a Member to access)
ONE ROQ fights global shipping delays and finishes year with record e-commerce sales
Reading Room (Must be a Member to access)
ONE ROQ Recognized by Yahoo Finance with top 10 Leadership of 2020
2020 Headwinds Challenges
Covid-19
Areas where we were effected by the pandemic included decreases in fulfillment time by our suppliers of ONE ROQ gift products, as well as decreases in speeds from 3rd party shipping and freight forwarders which move our materials and finished goods to distributors, retailers and end-users. Increased costs in paper goods should also be noted.
REG CF
The annual funding maximum allowance of $1.07M per 12 month period, of former Reg CF rules, created undesirable intermittent funding periods throughout the year for the Company. We utilize Regulation CF of the Jobs act to raise funding and operate our unique business model. Because we reached our max of $1.07M in March of 2020, we were required to let the "clock reset" for most of 2020, which results in just 7 months of active offering/member enrollment time. New Reg CF framework that went live in March of 2021 is expected to cure this issue moving forward.
2021 Outlook
In 2021 we have been carefully monitoring market effects of Covid-19, while setting up to execute on exciting growth initiatives across membership, e-com, distribution, strategic partnerships, and new, innovative club privileges our investors and members are going to love. These initiatives are slatted to drive even more differentiation between us and our competition as we aim to move ourselves from a proof-of-concept company to a scaling disruptor in the spirits industry.
Achievements in the 1st and 2nd quarters
Already this year we've hired a National sales development team tasked with growing distribution (and Carry Request) infrastructure; earned recognition from a major online publication, NYWeekly.com for brand innovation; landed wholesale and import agreements that have established distribution tracks in 5 new US states; accepted invitation to collaborate with Rolls Royce Motor company in London celebrating Queen Elizabeth's 95th Birthday; introduced our 2nd limited release flavor with ONE ROQ Raspberry; and passed the 4,000 member-shareholder market. Finally, our overall YTD sales are on pace with last year's velocity.
We are now a small army with the potential to accomplish our wildest dreams if we work together and use the tools and strategies of our platform.
Important Upcoming Initiatives
We are encouraging all current investors to stay tuned for ONE ROQ's Road To Greatness Initiative that will present a compelling formula to unlock an up to 15X growth path for the company in as little as 12 months, if there is Member-wide participation. The Road To Greatness initiative will be presented and offered only to Investors of ONE ROQ. i.e., Members of the ORVC.
In 2021, aggressive inventory building, investments into digital advertising, the launch of outstanding new member privileges, and steady financing will be necessary to be successful in 2021. Members and prospective members are encouraged to invest and share the Club often.
Values
While we pride ourselves on the benefits and rewards ONE ROQ Membership, we hold equally the values our brand and business model represents. Our purpose at ONE ROQ has always been to redefine the relationship between brands and consumers by creating more authentic and mutually beneficial partnerships that we know consumers deserve. Going further, we believe that any product (be it vodka, car, or pencil) that is made by a company which does not offer its end-user a share in its future, should be considered inferior and without exaggeration, a foe of the consumer. After all, as consumers we are the most powerful force in the economy, and it therefore behooves us to exercise that power in ways that foster better collective ideals and individual advantage.
Our Future is Electric
The alcohol beverage industry has hurdled forward in e-commerce and as regulations continue to loosen, we believe now is the time to invest in expanding our online marketing campaigns. We believe a louder, wider and more bombastic campaign will allow us to pierce the industry - and consciousness - of premium vodka drinkers everywhere.
Vodka represents roughly 30% of $360B of annual liquor consumption and about half of that is made up of premium brands. And 0% of those brands offer what the ONE ROQ is capable of delivering. A blue ocean, therefore, is before the company with a first-market position to capitalize if we come together to raise the firepower to expand across the digital landscape.
"In-Home" (Online / Direct to Consumer) Vs. "Out of Home" (Bars, Restaurants and Liquor Stores / Retail)
While we recognize the value of entering and growing retail to bring 'out of home' experience to Members, as well as Members who cannot benefit from direct-to-home shipments due to their state shipping laws, we firmly believe our breakout growth opportunity is destined in e-com. It is a channel we have proven, and in terms of marketing cost efficiencies, it cannot be beaten when compared to the expense of programming wholesalers and retailers to build our brand. Wholesalers can get product on shelf but they and the retailers don't have time to promote new brands off their own shelves amidst the sea of other brands (this is sad, but it is true). Hence, why we are building a national community ahead of entering the market. And hence why we have developed the Carry Request as a tool to direct retail placements where we know membership and brand awareness is pre-existing.
Our recent agreement with Favorite Brands of Texas is a significant opportunity to work with Members to properly incubate ONE ROQ across the state. Our focus will be on the fulfillment of Carry Requests being made by Members. Once there is traction, we will then work with Favorite to build new accounts where we know retailers and bar keepers will support our brand. The same program is already live in Georgia. Further, we have been accepting opportunities to work directly with Members to activate their local accounts. Supply lines are either developing or ready in: PA, OH, VA, NC, NJ, SD, NV, AL, AK, NH, MA, RH, CA, FL, GA, TX and NY.
For more information on Carry Requests, be sure to read more under "Related Updates" below.
New Privileges Will Elevate Membership Experience
There are currently 3 new club privileges set to launch in our our pipeline this year. Two of which are expected within 30-60 days. And a 4th Privilege has the potential of bringing the Club from the virtual realm into to the physical realm pending continued funding and the success of our upcoming Road To Greatness Initiative.
Our Core Thrusts in 2021
- Continue to reach and convert vodka drinkers using ONE ROQ's superior drinking and member rewards experience
- Create outstanding partnerships with synergistic luxury brands and top-tier distributor partners to enhance club offerings and expand logistics infrastructure
- Introduce new New Club Privileges to elevate tangible Member benefits including baseline and new, premium paid privileges
- Drive fund raising & member growth to support increasing inventory, marketing and advertising expenditures as we transition from proof-of-concept to developing / revenue-generating business
- Monitor and hedge against potential latent market effects of the 2020 pandemic including glass shortages, paper shortages, and labor shortages by building reserves and working intimately with our vendors.
- Launch, run and perfect Carry Request fulfillment in major markets while continuing to work directly with individual members to activate home markets where distribution is not yet active.
- Relaunch Member Events platform and nurture our community's pride, power and influence.
New and Ongoing Effects We're Monitoring (Covid-19)
World wide glass shortages are expected to strain small producers as they will require advance projections and purchase order commitments from suppliers. Based on current sales projections in the 4th quarter, ONE ROQ could easily sell through all of its glass inventories for the 2021 year, until replenishment in 2022.
A workforce slow to return to work due to Covid cashflow is creating a new problem for bar & restaurant owners who need reliable help. In addition, distributors of food & beverage are also struggling to find reliable sales people to get back on the road. Both of these will effect the efficacy of our plan to return to building retailer (out of home) for Members.
A transforming Digital Advertising landscape has been created from the recent IOS14 update and new consumer privacy policies encouraging consumers to opt out of tracking is expected to reduce the precision in which advertisers target their content to end users through digital mediums. Effects to consumers will be an increase of privacy but a decrease in content conveniences. For example, where consumers once would be given highly curated content based on their age, location, interests, shopping habits, recent searches and needs, now may start receiving ads and content from companies that will not have relevance to their lives. ONE ROQ relies on enhanced tracking to efficiently locate and introduce ONE ROQ and our Membership offering to new consumers and needs to make investments into offsetting the effects of IOS14 update to assure growth.
Related Updates
Outdoor Event companies have been mobilizing in recent months in anticipation for a less covid restrictions where mid and large scale outdoor events can resume. We are as anxious as our Members to "unpause" our ONE ROQ events privileges so one step towards bringing our community closer together. We have new and exciting partnerships in finalizing stages that we believe will allow us to double or even triple our capacity for annual events.
Carry Requests. The Carry Request platform is a proprietary tool that is designed to allow members to request ONE ROQ availability at bars, restaurants and retailers. Requests are held in a secure database per state and if we have live agents in your market, we assign those requests to fulfillment. Presently, fulfillment of requests are limited to markets where we have distribution and selling agents in place. It is strongly encouraged for Members to enter their requests regardless of the stage of our plan as requests will be used to direct marketing activities with future distributor partners. Stay positive on Carry Requests, because as our infrastructure grows, so will its value and viability.
Accessing the Club
To access the Club (ONEROQClub.com), enjoy privileges, and gain company insights, your initial investment must first be fully cleared. Once cleared, you will then receive a Welcoming email from ONE ROQ within 1-2 days inviting you to create your unique Member profile, and download the ONE ROQ Vodka Club (ORVC) app. While the Club can be accessed via desktop or your mobile phone browser, the ONE ROQ app allows you to receive additional communications from the Company via push push notifications to alert you of pertinent news and updates. We encourage investors to download the app via the Apple App (IOS) or Google Play (Android) even if your investment is in pending status.
Investor Communication
Stay in the know - make sure you are following all of our company communications channels to receive updates. To be completely plugged in, be sure to click the heart icon on our offering page to receive updates like theses; join our newsletter at the bottom of ONEROQClub.com for important monthly content from the Club, and follow us on social. Simply search for "ONE ROQ Vodka" on your preferred social media platform to find our official pages. We are most active on Instagram: @oneroq_vodka !
Claiming Perks
Investor Perk Shopping Credits - up to 10% of your investments - are normally issued to your Member dashboard between 10 and 12 months from the date your investments clear. As you may have observed, the events of 2020 caused delays in our processing schedule. We have been successfully catching up perk disbursements in recent months and will continue to do so, as we are able!
Please contact us if you have not yet received your perks if you invested prior to Q2 of 2020.
Member Relations | Investor Information:
Investors are always encouraged to utilize our contact form, live chat or direct email via their app or desktop login via ONEROQClub.com for questions and correspondence!
Cheers,
Garrett Green, Founder/Director
and the ONE ROQ Team
ONE ROQ Vodka Club
Members: Get 30% off bottles In June. [ Login For Code ]
Escape The Ordinary and Own Your Spirit
Notice of Funds Disbursement
4 days ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, ONE ROQ Spirits has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in ONE ROQ Spirits be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
ONE ROQ Introduces Father's Day Promo w/ Premium Golf Products
7 days ago
This week, ONE ROQ Spirits rolled out its CheersToDad Father's Day promotion featuring branded Titleist ProV1Golf Balls, a bottle of super-premium ONE ROQ Vodka and ONE ROQ Club Membership. The promotion offers 35% off purchases of balls and vodka and instruction on how to purchase and title new shares in Dad's name. See special Instructions at the end of this update on best practices when buying shares for Dad.
Copies of the outstanding campaigns assets developed by our marketing team are shared below. Note: these images are for presentation purposes only and images of clickable links are not programmed in the images. For Investors interested in these potential gifts, please visit ONEROQClub.com and click "Taste" to be taken to the ONE ROQ bottle store.
Home Page Web Banner: ONEROQClub.com
ONE ROQ Father's Day Promotion Email 
Special Instructions For Buying Shares For Dad
If purchasing shares for Dad, be sure to create an account under an email specifically for that purpose and enter all of Dad's personal information when setting up the account.
Disclaimer: potential purchased shares will not be finalized until ONE ROQ Spirits disburses on funds.
ONE ROQ VODKA | ONEROQClub.com
Together, we’re re-imagining what the spirit can be.
[ June Member Promo: Get 30% off bottle orders In June. Login for Code ]
ONE ROQ Launches ONE ROQ Raspberry Limited Release
11 days ago
Today, ONE ROQ Spirits announces the official and limited release of ONE ROQ Raspberry, marking our first new seasonal flavor of 2021. ONE ROQ Raspberry is a soft, aromatic blend of our award-winning super-premium vodka infused with natural raspberry extract. Lightly flavored with long, soft mouthfeel that drinks pleasantly alone over ice, or mixed. Pairing or garnish suggestions include fresh fruit, whipped cream, or small hunks of dark chocolate.
If you were holding out to get your hands on ONE ROQ Raz, now is your opportunity. Investors (Members of the ORVC), receive 30% off on orders in June while supply lasts. Head to the Club.
Here's to ONE ROQ Raspberry and a new splash of flavor finding its way to your glass, soon. Get your summer bottles now, because ONE ROQ Raspberry won't last.
Cheers,
ONE ROQ
I can't order ONE ROQ for delivery in my state. What the heck?
ONE ROQ Vodka products ship through participating retailers managed by 3rd party ordering platforms. Delivery Restrictions may apply if you reside in certain states. To bring ONE ROQ into your local retailers instead, we encourage you to ask your local retailers to reach out to our wholesalers to partner with you and ONE ROQ. A list of our Wholesalers by State is provided at the bottom of our website. Of course, If you are an investor you can also login to your dashboard and enter Carry Requests. If we are actively operating in your market, those requests will be routed to our agents in the field for outreach and pursuit of placement on your behalf. Note the Carry Request platform is considered a developing privilege of the club and relies on sales & distribution infrastructure to be active in your market to operate. We appreciate your patience as we continue to build this promising tool.
ONE ROQ Signs Major Distributor in Texas
14 days ago
ONE ROQ Vodka Signs With Favorite Brands To Bring New Adult Beverage Experience To Texas
June, 2021. San Diego, CA. – Alternative luxury-American vodka brand, ONE ROQ, has inked a substantial distribution partnership with Favorite Brands, a top 5 wholesaler of beverage alcohol in the state of Texas, the biggest distributor agreement in the company's history. The deal will allow ONE ROQ Vodka and Favorite Brands to work together to offer millions of passionate spirit consumers an opportunity to enjoy the superior taste of ONE ROQ Vodka, as well a share of the billion dollar, high-end vodka market through ONE ROQ’s new and first-of-its-kind membership platform, ONEROQClub.com.
“ONE ROQ is the first-ever luxury adult beverage company that invites consumes to enjoy both superior American taste, and a superior American brand experience,” shares Garrett Green, Director/Founder “That’s because when you drink ONE ROQ you also have the opportunity of joining the ONE ROQ Club, where Membership includes real equity shares, monthly content, VIP event invites, special privileges, and more.”
“We have been lucky enough to have the opportunity to work with hundreds of brands, but ONE ROQ is the first of it’s kind,” said Gregory LaMantia, President of Favorite Brands. “The idea of giving consumers the opportunity to have equity in their brand is a unique idea and we are very excited to work with them!”
Texas Members are encouraged to enter and review their (6) permitted Carry Requests in anticipation for the launch and to take advantage of the new two-way communication functionality that is now enabled between them and fulfilling agents. Note, that Requests on corporate chain restaurant, bar or liquors locations will take slightly longer to gain approvals than independents. Be on the look out for ONE ROQ's Texas Launch countdown email coming to inboxes soon.
About ONE ROQ
ONE ROQ is a consumer-owned, luxury beverage company that produces the internationally award-winning vodka, ONE ROQ. For those that fly with higher taste, the journey begins at ONEROQClub.com.
In 2020, ONE ROQ earned the cover story of Food & Beverage Magazine, and was named a top 10 Entrepreneurial Company by YahooFinance.com.
Contact: PR@ONEROQClub.com
About Favorite Brands
Favorite Brands is one of the top beer, wine and spirits distributors in Texas and New Mexico. As a family- owned and operated business, Favorite Brands takes pride in the relationships with their supplier partners and understands the importance of upholding their values.
For more information, visit: Favoritebrands.org
Get Ready For June
15 days ago
Dear Investors,
Summer is here and so is a renewed focus on advancing our journey as one of the market's first consumer-owned, luxury adult beverage brands. This month, get ready for exciting announcements and more outstanding accomplishments that will continue to separate the ONE ROQ brand from mainstream players and pave our way for exciting company performance. From new products and privileges to new partnerships a strategies that could unlock epic growth. Sit back, relax, and raise a glass to a future, owned by us.
On the Horizon
- Our first seasonal release flavor launch of 2021 is here! ONE ROQ Raspberry has landed and over half of our inventory is already been sold through pre-orders. Grab yours now at ONEROQClub.com
- A pending distribution agreement could be announced soon that would open and activate Carry Request service in one of the country's largest alcohol markets. Official announcement is forthcoming.
- 2 new club privileges will be debuted further elevating Member experiences and rewards
- Collaborations with two major adult beverage brands has been formed that will bring enhanced one-stop shopping to ONE ROQ's Bottle store. A liquor store in your pocket, owned by you? Look out Drizly, we're coming for you.
- A growth plan that has the potential of 15x'ing ONE ROQ's size in as little as 6-12 months? Its real and its part of our upcoming Road To Greatness Initiative. Details forthcoming.
ONE ROQ VODKA | ONEROQClub.com
Together, we’re re-imagining what the spirit can be.
In the News: ONE ROQ To Mark The Queen's Birthday - Bevnet.com | A Luxury Experience with Perfect Vodka - NYWeekly.com | ONE ROQ named Top 10 Entrepreneurial Company in 2020 - YahooFinance.com
[ June Member Promo: Get 30% off bottle orders In June. Login for Code ]
Notice of Funds Disbursement
17 days ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, ONE ROQ Spirits has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in ONE ROQ Spirits be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Investors: Don't Miss Out On Membership Perks.
21 days ago
Attention Investors: Don't Forget To Take Advantage of ONE ROQ's Marquee Investor Privileges & Perks
If you are an investor in ONE ROQ that means you now have access to the amenities of the ONE ROQ Club. Monthly discounts, exclusive content, VIP invites to special events*, referral rewards, first dibs on amazing future club privileges and more.
If you have not yet created your ONE ROQ Club Member Account, simply download the ONE ROQ Vodka Club app through the Apple App Store or Google Play Store, open the app and select "Find My Account" to activate your account today.
Cheers,
ONE ROQ
*Company Events are currently paused from the impact of Covid-19 and are expected to restore in the future.
{{ profileCtrl.commentsLoading ? 'Loading...' : 'Show More Comments' }}