ONE ROQ Vodka To Launch Lifestyle Platform For Spirits Lovers
We announce for the first time our intention of launching a new platform poised to change the game.
Get rewarded for investing more into ONE ROQ Spirits:
ONE ROQ Spirits is the maker of ONE ROQ Vodka Club (ONEROQClub.com), a next-generation lifestyle adult beverage brand, concierge, and membership community leveraging technology, law, and brand strategy within the 384 billion distilled spirits market. Our Offering II builds on the momentum of the Company's initial, over-subscribed round of SEC-Regulated Crowdfunding where it raised over $1.07M in commitments from 2,700+ Founding Member-investors from around the world, allowing us to launch one of the market's first, consumer-owned lifestyle adult beverage brands.
STORY
When award-winning product developer and serial entrepreneur, Garrett Green, entered the spirits market in 2012, he knew he wasn't going to be able to beat the giant brands at their own game. So, for three years, he invested to learn the industry, refine his spirit, and develop an innovative business model designed to break through their barriers. Today, you can join our journey to expand our pioneering business model to capitalize on the potential of building a globally recognized, lifestyle adult beverage brand. Invest now to join our family and become a privileged Member of the Club (ONEROQClub.com).
OUR BEGINNINGS
In the mid 2000s, Garrett became inspired by the success of French luxury vodka brand Grey Goose Vodka after selling to Bacardi Ltd. for $2 billion, and wondered why the market didn't have an iconic American luxury brand equivalent? Engaging his entrepreneurial spirit, he saw the once-in-a-lifetime opportunity to create a new category inside the global distilled spirits market.
Garrett began his process by scouring US farms and distillers in search of the perfect ingredients to create an iconic, American recipe. Eventually, he chose a blend of artisanal mountain water from the Colorado Rockies and sweet corn from the American Midwest, and discovered a proprietary resting process that resulted in its signature taste and mouthfeel. From there, he let envisioned brand values inform the design and name.
NAME
Garrett knows that success requires immense physical and emotional strength to overcome the constant challenges of life. With this, the idea of being reliant upon one self to consistently find strength led to the notion of "a rock" and "ONE ROQ" was born.
PRODUCT VALIDATION
With a finished product, Garrett launched ONE ROQ's initial market test and within 120 days of its introduction, it won the first-place gold medal for taste and design in the 2012 International SIP Awards In San Francisco - the world's largest, consumer-judged tasting competition - validating ONE ROQ's superior quality, taste, and diverse consumer appeal.
THE BARRIERS
Over the course of three years, the Company invested the foundational capital to refine ONE ROQ's packaging, learn about traditional distribution networks, and gain first-hand exposure to several industry barriers that routinely blindside new brands. From this initial investment, Garrett concluded that to be successful in the industry, a brand cannot stand on award-winning credentials alone. The industry's 3-Tier System, pay-to-play culture, and exhaustive use of lifestyle advertising schemes deployed by establishment brands are key barriers that will need to be surmounted with strategy of a new realm."
THE PROBLEM
"Lifestyle Marketing" is a widely used practice wherein large companies conceptually place their brands inside the advertisements of successful or attractive lifestyles. This method is used in an attempt to have us believe that if we buy those brands, we in turn acquire the status or success we see in those advertisements. ONE ROQ believes this is deceptive because it knows that real lifestyle and financial rewards are enjoyed by - and only by - the owners of brands.
OUR SOLUTION
Jaded by inferior lifestyle promises made by virtually all other luxury brands, ONE ROQ abandoned the industry marketing mold, transformed its brand values, and redeveloped its business model through the ONE ROQ Vodka Club, an industry-first, membership platform redefining brand experience through equity, lifestyle and reward.
THE FOUNDATION IS READY
We've invested heavily to develop an award-winning product, establish deep expertise in the market, and innovate a working strategy that we believe is already positioning the company for an exciting and promising future.
THE OPPORTUNITY
By investing today, investors have the outstanding opportunity of acquiring equity at the earliest stage of the Company's life cycle, enjoy highly unique Club Privileges, and impart real influence over the destiny of their investment simply by aligning with ONE ROQ, and sharing the spirit and Club with others.
Equity / Stock
Become an owner of the award-winning, luxury brand on a mission to pioneer a new lifestyle category. Enjoy the potential of upside as we grow together.
Dividends
If the Company becomes profitable, Members may receive a future dividend.
E-Voting
Influence Company direction by casting votes on future initiatives such as: new products, packaging, club privileges, and more.
24/7 Ordering & Gifting Concierge
Use our on-demand ordering and gifting concierge via the app for home delivery - or tasteful gifts to friends, family and colleagues.
Member Discount
Receive up to 40% off ONE ROQ bottles through monthly discount codes, and on over 20 premium lifestyle apparel items in the Member Gift Store
VIP Event Invitations
Enjoy complimentary access to exclusive social events sponsored and produced by the Company, coast to coast.
These are in development per the FAQs and not currently available.
Monthly Content
Receive exclusive monthly content developed by our team of writers covering breaking company news, event recaps, member spotlights, and ONE ROQ inspired lifestyle tips including travel, home entertaining, dating & relationships, and more.
Carry Requests
Use to request ONE ROQ be made available at your favorite neighborhood bars, restaurants or retailers. Restrictions will apply based on location.
These are in development per the FAQs and not currently available.
Share The Club
Once a member, build the value of the Company by inviting friends to join. Simple.
"Perk" Shopping Credits
Receive up to 10% of your investment back in Gift Shopping Credits 12 months after you invest.
The above video depicts company performance resulting from the Company's previous offering.
Foundational Investments by the Founder (2012 to 2015) were critical to developing a differentiated strategy. The Founder invested $1M into comprehensive market analysis and development. Through this investment, we were able to develop an award-winning product for taste and design, establish an academic understanding of the industry, become the beneficiary of several accolades from renowned international organizations verifying the outstanding quality and potential of our brand. Some of these organizations include: Robb Report Magazine, the International SIP Awards, Bentley Motors, Elite Traveler Magazine, Black Book Magazine, BIN Magazine.
Over this period, we leveraged the initial capital investment to improve our knowledge of the barriers and develop an overall marketing strategy that would provide a means to overcome them. Candidly, we endured numerous industry lessons which routinely defeat the most promising of brands.
Instead, ONE ROQ methodically paused, reflected on its learnings, and redeveloped its model with a paradigm-shifting marketing approach. From 2016 through 2017, we vetted and prepared the new plan, and in October of 2018, we partnered with StartEngine to begin and capitalize. The results after our first year are showing exceptional promise, and we are so excited for the future of ONE ROQ and our Members.
Our New Approach Is WORKING (2019 to 2020)
In Q4 2018, we launched our first equity campaign to fund our new vision, and by 2020, ONE ROQ successfully launched as one of the world's first and only Member-owned, luxury adult beverage brands, raising $1M+ in commitments and validating its industry-first marketing approach with over 2700 initial Members from across the world. Some of our outstanding achievements include:
Recent Announcements
OUR PRODUCT
ONE ROQ Vodka's superlative recipe is characterized by these unique facts and features:
Taste ONE ROQ by ordering your first bottle today at: ONEROQClub.com. Be sure to check for monthly promo codes available on the website or our social pages as a Prospective Member. When you Join, receive up to 40% off on bottles and merch every month for the life of your Membership!
The Vodka
A Revolutionary Business Model
The Traction
The Marketing Innovation
Direct-to-Consumer Communication
Legal : ONE ROQ is required to sell through a federally regulated supply chain, known as the three-tier system, and lawfully uses this system to carry out the retail availability and home delivery of its products.
CREATIVE EXCELLENCE
ONE ROQ will launch print, video and ground promotional assets bearing the "Escape The Ordinary," and "Own Your Spirit," trademarked slogans driving focus to our company's purpose for being.
BRAND POSITIONING
ONE ROQ aims to acquire market share by building itself as the Luxury-American Vodka alternative to current Value-American vodka options.
LAUNCH PLAN
With its proven marketing and technology platform built, the Company is seeking to aggressively scale its model and establish broadline distribution agreements to open all 50 US states by 2022.
PRODUCTION LINE
ONE ROQ will initially focus with its line of award-winning luxury vodkas. Additional product introductions, in and outside of vodka, will be considered based on the interest and demand of its Members.
AWARD-WINNING CREDENTIALS
Presently, we believe ONE ROQ is the first-of-its-kind, gluten, sulfite and sodium free recipe targeting the growing health and allergy-conscious consumer.
SEASONED LEADERSHIP
Garrett has 15 years of professional startup and marketing experience. Garrett has committed the initial risk capital that has allowed the Company to establish a command of the industry's barriers and architect the Company's differentiated approach to break through.
MEMBER PRIVILEGES
( Club & App Features)
Own Your Spirit
Align -- at the owner level -- with an internationally Award-winning spirits company redefining what a spirit can be.
Financial Reward
If the Company is profitable, Members may receive a future annual distribution.
Voting
Influence company decisions by casting votes on future initiatives such as: new products, packaging, campaigns, and more.
Carry Requests
Request ONE ROQ to be carried in your favorite neighborhood bars or restaurants via the App. These are in development per the FAQs and not currently available.
24/7 Home Delivery & Gifting Concierge
Stock your personal bar or use to send gifts. Perfect for tasteful thank yous or thoughtful gifts to friends, family and colleagues.
Members Discount
Receive up to 40% off monthly on bottles and merchandise offered through the Club.
VIP Events
Receive invitations to local and national events events. Enjoy discounted drinks, mingling, and entertainment. These are in development per the FAQs and not currently available.
Original Content
Receive personalized, monthly content on home entertaining, dating & relationships, travel, and more.
Share The Club
Once a member, build the value of the Company simply by inviting others to join the club. Simple.
"Perk" Shopping Credits
Receive up to 10% of your investment back in Gift Shopping Credits 12 months after you invest.
ONE ROQ's Competitive Advantage
ONE ROQ's competitive advantage centers on its differentiated Membership platform, ONEROQClub.com, offering consumers a superior brand experience and value system.Consumers who desire to be part of building an original American-luxury vodka by "Owning Their Spirit," are able to so by investing to join ONE ROQ Vodka Club (ONEROQClub.com), whereby becoming a privileged, equity shareholder in the Company and brand. Membership includes a unique set of Club Privileges to accentuate Membership experience and aid Company goals.
Values
ONE ROQ desires to cross culturally unify consumers by promoting the importance - and opportunity - of ownership in one's life. ONE ROQ stands by offering this experience to all consumers regardless of age, race and income. The brand's Ethos "Own Your Spirit" underscores the principle of owning what you drink and drinking what you own as a symbol of owning who you are, what you do, and what you believe; a higher standard of consumption and financial consciousness.
Communications
Digital, event, print, outdoor, point-of-sale, cross promotions, endorsement, and broadline distribution marketing will be our primary communication and marketing methods used to reach vodka drinkers around the US and world.
Member Demographics
Membership represents a diverse range of age, gender and ethnicity across the US and the world. This means ONE ROQ is succeeding in its aim to promote a culturally inclusive brand that celebrates ownership and exclusivity as a common thread among principle-minded drinkers.
Destination Member Events
We sponsor exclusive events at top destinations around the world and extend red-carpet access to Members
The Hamptons 2019
Sundance Film Festival Utah 2020
X Games Aspen 2020
Future Plans We Look Forward To
New and exciting marketing initiatives are poised to take ONE ROQ where no lifestyle brand has gone before.
Formal development schedules on these projects are to be announced...
The 384 billion global beverage alcohol market has been undergoing two macro trends: enormous industry consolidation into five international majors and an explosion of small, premium craft brands driven by skilled marketing and consumer demand. As a category, Vodka accounts for approximately 31% of total distilled spirits volume, with the high-end premium vodka growing at just under 11% per annum. The alcohol beverage market is driven by an increasing shift away from beer and wine towards spirits and in particular premium spirit brands as part of an overall movement towards “high-end” consumption. This macro industry trend has led to the creation of numerous start-up brands over the last ten years seeking to establish themselves as credible niche players to position themselves as acquisition targets for major industry giants. This market environment has led to consistent demand by major suppliers to acquire successful niche brands that are able to breakthrough with unique and scalable marketing strategies. Acquisition multiples are observed ranging from 5x to 20x sales with acquisition candidacy triggered at the 30-100k cases per annum in gross sales, which can be referenced in the “Historical Acquisitions” exhibit and diagram.
Market Highlights
This Historical Industry Acquisition chart is generated internally based on Company research. Potential Investors should be aware of the corresponding Yearly Expenditures that accompany meeting these projections. For more information, refer to the Financial section (Financial Milestones) of this offering.
The Historical Industry Acquisition trend illustrates that ONE ROQ needs to establish 30-50,000 cases to enter salable territory. Here are some averages we researched below:
ONE ROQ will aim to generate 30,000 cases in sales within 4.5 years, and case sales of 50,000-100,000 cases thereafter.
The Company’s trailing 12 months of operating history since launching the ONE ROQ Vodka Club (ORVC) have established an internal Member Acquisition Cost (MAC) of $77 and an annual Average Member Purchase (AMP) trend of 3 1L bottles per annum per Member (where 1 Member = 1/2 case per year), for the Company’s direct to home business only. Therefore, through its online sales (in home) business solely, the Company is projecting to spend approximately $4,620,000 to enroll 60,000 Members and generate 30,000 in case sales; $7,700,000 to enroll 100,000 Members and generate 50,000 in cases sales; and $15,400,000 to enroll 200,000 Members and generate100,000 in cases sales. Once again, this model uses the Company’s digital channel solely and does NOT account for contract sales that are expected to be generated through distributors to service “out of home” (bars & restaurants), which represents another 50% of the overall market. For this reason, the Company has conservatively added 3 additional bottles per member to account for these anticipated sales. Finally, as the Company expands its marketing and becomes more well-known in the market, the Company expects its MAC to decrease and AMP to increase.
MAC(Member Acquisition Cost): total ad spend divided by total Members enrolled
AMP (Average Member Purchase): total sales divided by total Members
The above projections are only projections and are not a guarantee of future success. These projections assumes the Company will be able to raise the required funding to support the corresponding yearly operating and selling expenditures it needs to generate the required sales velocity (specifically 30,000 + cases annually) through its marketing to achieve a target valuation where investors could expect a return on investment through a brand sale or other liquidity event in the future. These Projections are not a guarantee of future success and projections may change based on factors out of the Company’s control. Even if these projections are reached, there is no guarantee that a strategic exit will occur. Achieving sales velocity will depend on the performance of distribution contracts, online sales campaigns, and Member-contributed sales and promotions to support company goals. Due to the 3-tier system and the unique business model, the Company reserves the right to measure and define performance of distributors and members as potential factors for future sales . Potential growth rates and future corresponding valuation ranges for potential liquidity events are estimated using industry case studies over the last ten years and are not a guarantee of future valuation. Potential Investors should be aware of the corresponding Yearly Expenditures that accompany meeting these projections. The Company’s historical sales and Member Acquisition Costs are used to establish a reasonable basis for generating the target projections if the company is able to meet current and future financing hurdles. For more information, refer to the Financial section of this offering and the Forward Looking Legend in the Terms section.
ONE ROQ Spirits was founded and developed by American entrepreneur, and award-winning product developer, Garrett Green. As CEO, Garrett leads ONE ROQ's brand strategy with unique insight and operational talent from 15 years of immersive consumer marketing and advertising experience having Founded, Co-Founded and consulted for several uniquely positioned consumer packaged goods startups. Prior to ONE ROQ, Garrett was an inside marketing consultant that contributed to the successful National launch of non-dairy milk brand, Elmhurst Milked, as well as the lead investor and launch director for the indulgent, quick-service restaurant franchise, My-frii, formerly #getfried, which was acquired in 2019.
INTERESTING FACTS ABOUT GARRETT
What is ONE ROQ Vodka Club?
ONE ROQ Vodka Club is the lifestyle platform of ONE ROQ Vodka. When you join, you're purchasing ownership in the Company, and in return, receiving stock and Club privileges.
Why ONE ROQ Vodka Club?
ONE ROQ believes that genuine lifestyle spirit brands should offer genuine lifestyle privileges - this includes the opportunity to reap both lifestyle and financial reward.
How does the Club work?
LEARN: Prospective Investors are required to read all club offering material made available through the ONE ROQ Club website and our funding partner website, StartEngine.com
TASTE: Before, during or after joining, prospective or enrolled members are able to order the product at their leisure through our 24/7 Concierge service via 1-877-Spirits.
INVEST TO JOIN: When you are ready to join, proceed to our FINRA – registered funding page (via StartEngine), and click “Invest” to start your Investment. Your “investment” will secure your commitment until StartEngine approves and accepts your investment to be released to the Company. This process can take 7 to 20 days until you receive a confirmation email to confirm your investment. Once you confirm, your investment is made official. From there, be sure to follow additional email prompts directly from ONE ROQ to create your account and download the app. From there, sit back, relax, and enjoy the Privileges of the Club.
For more information, visit our website at: www.ONEROQClub.com
What is the difference in Memberships?
The difference in Memberships are reflected based upon the amount you have chosen to invest. There are no other differences. All Members receive the same access to Club Privileges. Please refer to our membership levels in the Terms section of our Offering Memorandum.
What are the Club Privileges?
The Club Privileges include:
Equity: Invest and own equity in an internationally award-winning brand.
24/7 Concierge: Order or gift ONE ROQ Vodka anytime via the club. Perfect for stocking the home bar or gifting for special occasions. (Delivery restrictions may apply.)
Carry Requests: An app tool designed to allow you to request ONE ROQ at your favorite retailers. (In Development)
VIP Events: Receive VIP access to local and regional events sponsored by ONE ROQ (In Development)
Voting Rights: As an owner of Membership Units in the Company, you have voting rights to influence company direction and strategy such as new product offerings, package design, marketing & ad campaigns, club privileges, and the potential future location of our destination distillery(s). Please refer to Exhibit F of our Offering Memorandum which contains the Company’s current Operating Agreement and a discussion on all rights of members.
Quarterly Lifestyle Magazine (In Development)
Distribution: If the Company is profitable, Members/Investors may receive a future annual distribution. Investments in startups involve a high degree of risk. There is no guarantee of future dividends. Please refer to our Offering Memorandum for more information and an overview of the risk factors related to our business.
Share The Club - Once a member, build the value of the Company simply by inviting others to join the club.
Is investing in ONE ROQ legal?
Yes, ONE ROQ Spirits LLC is conducting a Regulation Crowdfunding offering with StartEngine, a FINRA regulated funding portal. Regulation Crowdfunding lets private companies raise up to $1.07m annually by selling securities such as membership units, as in this offering, to the public online. Please note that as a liquor business we are also regulated by State and Federal Tied House laws, please be aware of these when reviewing our offering and making an investment decision.
How much can I invest?
These offerings are open to any investor over 18 years of age. With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $107,000, are limited to invest the greater of $2,200 or 5% of the lesser of their annual income or net worth. For those with an annual income or net worth greater than $107,000, he/she is limited to investing 10% of the lesser of the two amounts. Accredited investors do not have restrictions. Please review StartEngine’s resource here regarding investments.
Where can I try ONE ROQ?
ONE ROQ can be purchased through our website for home-delivery at: ONEROQClub.com. In the future, the product will be made available in select retailers of your selection by using the "Carry Request" app tool. The availability of this feature is determined by the status of our distribution in your market.
Can I buy ONE ROQ in markets, too, or just online?
If ONE ROQ is not available at your desired retailer already, we have designed an app that allows you to submit Carry Requests to place ONE ROQ in preferred retailers and venues of your choosing. Once you've submitted the request, we work to place the product in that location within 7-30 days on your behalf. Note, if Requests are made inside a market that we have yet to set up an agent network, Carry Requests can take as long as 120 days+. Again, this feature is currently in development and not available Nationwide. (Patience will be required in our early development stages.)
I ordered product online. When will I receive my first bottle?
Deliveries take 3-7 business days from the time you order (delivery restrictions may apply based on location). Orders fulfilled by 3rd party platform by law.
Can I cancel my Membership?
Investors are able to cancel at any point throughout the campaign up until 48 hours before an issuer conducts a rolling close ("Notice of Disbursement" is sent with deadline to cancel). If the issuer does not close on your funds during the campaign, you will be able to cancel your investment up until 48 hours before the closing of the offering. Please refer to StartEngine’s investor information center on their website for further details. Once the live offering has closed, you may choose how to handle your shares. Investors will be introduced to the company’s selected transfer agent, or cap table management service, who will be responsible for the transfer of your shares after the close of the offering. There is not currently an established secondary market for shares, and membership units sold under this offering have a one-year period before becoming unrestricted and are able to be freely sold. Please read the offering memorandum for further details specific to this offering.
Can I sell my member units back to the company or to anyone?
Please refer to the Offering Memorandum for further details about this raise. In general, for Regulation Crowdfunding offerings you are generally restricted from reselling your shares for a one year period after they were issued, unless the shares are transferred: (i) to the company that issued the securities; (ii) to an accredited investor; (iii) to a family member (defined as a child, stepchild, grandchild, parent, stepparent, grandparent, spouse or spousal equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships.); (iv) in connection with your death or divorce or other similar circumstance; (v) to a trust controlled by you or a trust created for the benefit of a family member; as part of an offering registered with the SEC. Please review StartEngine’s investor information here for more details.
What makes ONE ROQ mine?
When you invest in ONE ROQ Spirits LLC, you're buying a piece of the company and its brand in the form of equity. Equity represents a financial interest in the company, which allows you to accept financial rewards as we grow, have a vote in company decision making, and align with the brand on a more intimate level compared to other brands you have bought in the past. More details as to unit holders' votes are included in the Operating Agreement and discussed above.
What are the commitments of the club?
There are no commitments of the club after you join, but we do hope you find features of the club helpful in supporting the company's mission and growth objectives, such as our 24/7 Concierge, Share The Club, and Carry Request tools.
Why would I join ONE ROQ?
Our commitment to principled drinking and counter-culture ethos is everything. We align ourselves with like-minded members who see through the veil of mass advertising and the dysfunction of big industry. We encourage everyone to be free, independent thinking consumers. If you enjoy the privilege of alcohol, why not form a deeper relationship with a brand you own, guide and benefit from along the way?
What makes ONE ROQ better than Grey Goose, Ciroc, Titos?
ONE ROQ is a hand-crafted vodka of unparalleled quality and taste - developed with over half a decade of meticulous ingredient sourcing and disciplined recipe creation. Our first place gold medal in the largest consumer tasting competition in the world, as well as our 2020 95pt rating the Food & Beverage Network, is a testament to this claim. What makes us this good? Some say it is a secret recipe made from two of the purest and most iconic ingredients in the country: Mid-Western, American Corn and artisan Colorado Rocky mountain water. Others say it is because it may be one of the first and only gluten, sulfite and sodium free vodka in the world. But if you asked us, it's our unwavering belief that an authentic lifestyle spirit should offer authentic lifestyle reward.
Is ONE ROQ better than Titos Vodka?
ONE ROQ and Titos have a lot in common. We both are made from corn. We both have won first place gold medals in large competitions. We both promote our American-made values. We both come from small beginnings. And we both represent an underlying resistance to foreign-owned brands. However, ONE ROQ and Titos differ in that we invite our drinkers to become more intimately connected with our spirit; to own our brand; to guide its direction; and benefit beyond the glass.
What kind of events will ONE ROQ sponsor / produce?
ONE ROQ will focus on sponsoring and producing events for its members that include social mixers, concerts, sporting events, creative events and even galas. Members will be given VIP access to all events which may include complimentary food and drink. Covid-19 is currently affecting Company event schedules in 2020 but we look forward to evolving this platform in the "Post-Covid" era.
What laws govern alcohol businesses in the US?
The two important laws governing our operation include the securities law, Regulation Crowdfunding (this is how we are able to accept money in exchange for equity in our company direct from the public); Tied House, which seeks to prevent intermingling between suppliers, wholesalers and retail operators, and the Three-Tier System, which governs the flow of ours goods through the supply chain.
The Three-Tier System is a federally regulated supply chain requiring that all alcoholic producers sell their products to a licensed wholesaler, who in turn must sell to a licensed retailer, who in turn are able to sell to you. Because it could jeopardize our operations, it is important we state that ONE ROQ does not sell its products direct to its members, as this is would be in violation of the Three-Tier System. In lieu, the company partners with industry approved, online fulfillment portals that work with your local retailers to deliver our products to you. Currently, our partner is 1-877-Spirits, a trusted online delivery service of alcoholic beverage for over 30 years - otherwise known as our Online Concierge.
For more information, please refer to our Risk Factors which discuss these laws.
Do I need to invest to buy ONE ROQ?
No, you do not need to invest in ONE ROQ Spirits LLC to buy ONE ROQ Vodka. However, Investing in ONE ROQ Spirits LLC provides you access to all our unique Club Privileges, described above.
What are the benefits of joining?
See Club Privileges above or by visiting us at ONEROQClub.com.
Do I need to invest to join the club?
Yes, when you become an investor you are also becoming a member of the Club.
What is ONE ROQ's valuation?
Please refer to the terms of our Offering located in our Offering Memorandum and on our Campaign Page below.
What if my store/bar doesn't carry ONE ROQ?
In the future, you can use the ONE ROQ app to submit a Carry Request. Our aim is to place ONE ROQ within 14 days in the retailer of your choice, provided we have active distribution in your market, there is retailer acceptance and Covid-19 is not disrupting the business of your desired retail establishment, bar or restaurant. This app feature is currently in development and available with limited coverage.
Do I get a discount buying ONE ROQ if I invest?
Yes, as an investor you will receive an Owner/Membership discount of up to 40% product when ordered through ONEROQClub.com. Discount codes are posted to your Member dashboard monthly. Note, due to Federal and State laws, ONE ROQ cannot guarantee pricing or discounts in the market (i.e., in liquor stores, bars, etc). However, it is acceptable to ask your retailer if they would consider applying an Owner's discount, should they carry the product.
How do I buy ONE ROQ right now?
You can buy ONE ROQ through our Online Concierge and have ONE ROQ home delivered to you. All orders are fulfilled through 1-877 Spirits.com. To buy, head to ONEROQClub.com and click "Taste." Alternatively, you can also check local retailers. If the product is not available in local retailers, once this feature is available, in your area, you can submit a Carry Request using your app and request it with the store owners or manager. (Note, fulfillment delays may apply based on your location and the status of our distribution in your market.)
Can I get a free sample before I join?
Due to the cost of our product, as well as liquor laws prohibiting free alcoholic goods to consumers, we currently do not offer free samples.
Will the cost of ONE ROQ come down over time?
The company cannot guarantee any cost changes but our hope is to be able to continue to improve our margins and pricing.
What is the corporate structure of ONE ROQ and what is the difference between a Membership "Unit" and a "Share" of Stock ?
ONE ROQ Spirits is currently structured as an LLC and you are purchasing Membership Units in this offering. "Units" are used to describe the measure of ownership when a company's legal structure is a LLC. "Shares" are used to describe the measure of ownership in a C-Corp or an S-Corp. The company will evaluate the advantages of converting to a C-Corp but this is not planned at this time.
For more information, please refer to the SEC guidance in relation to Regulation Crowdfunding investing.
We announce for the first time our intention of launching a new platform poised to change the game.
ONE ROQ Vodka is invited to showcase at the Luxury Review
LA's top rated trend and lifestyle magazine latched onto our vodka's story right before we entered the market for the first time the year following.
ONE ROQ Serves Up A Taste With Masarati and Company In The Hamptons
ONE ROQ Vodka Serves up Brunch and Entertainment in SouthHampton alongside of Bentley Motors and Rand Luxury
Robb Report Invites ONE ROQ Vodka To Be Recognized Inside The World's Best of Luxury
ONE ROQ Appears in Elite Traveler from Sponsorship at The Fort Lauderdale International Boat Show
ONE ROQ Receives First Place Gold - for Taste & Design - In World's Largest Consumer-Judged Tasting Competition
ONE ROQ highlighted in prominent industry publication, Beverage Media Group, for quality and flavors.
ONE ROQ Vodka - How this innovative brand is re-imagining what the spirit can be.
Company | : | ONE ROQ Spirits LLC |
Corporate Address | : | 430 Virginia Street, Ste 401, Buffalo, NY 14201 |
Offering Minimum | : | $9,999.65 |
Offering Maximum | : | $368,999.34 |
Minimum Investment Amount(per investor) | : | $100.19 |
Offering Type | : | Equity |
Security Name | : | Membership Units |
Minimum Number of Shares Offered | : | 23,255 |
Maximum Number of Shares Offered | : | 858,138 |
Price per Share | : | $0.43 |
Pre-Money Valuation | : | $23,179,352.53 |
COVID Relief
This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary COVID-19 regulatory relief set out in Regulation Crowdfunding §227.201(z).
Expedited closing sooner than 21 days.
Further, in reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and August 31, 2020, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Early Investors
Friends and Family - First 72 hours | 15% bonus shares
Super Early Bird - Next 72 hours | 10% bonus
Early Bird Bonus - Next 7 days | 5% bonus shares
Silver Membership (Invest $100 to $449)
Receive up to 233-1,044 shares of equity, all Privileges of the Club, and up to 10% back in shopping credits at ONEROQClub.com
Gold Membership (Invest $450 to $2,499)
Receive up to 1,125-6,248 shares of equity, all Privileges of the Club, and up to 10% back in shopping credits at ONEROQClub.com
Black Membership (Invest $2,500+ )
Receive up to 5,814+ shares of equity, all Privileges of the Club, and up to 10% back in shopping credits at ONEROQClub.com
*Club Privileges begin once your investment clears into the Company. (Clearing can take 7 to 21 days from time of investment.) Perk Credits are issued approximately 12 months from your investment date. Perk Images are for display purposes only. Merchandise may vary.
The 10% Bonus for StartEngine Shareholders
ONE ROQ Spirits LLC will offer 10% additional bonus units for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any units they purchase in this offering. For example, if you buy 100 membership units at $.43/ unit, you will receive 110 membership units, meaning you'll own 110 units for $43. Fractional units will not be distributed and unit bonuses will be determined by rounding down to the nearest whole unit.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
*Club Privileges begin once your investment clears into the Company. Clearing can take 7 to 20 days from time of investment. Perk Shopping Credits are issued 12 months from the date your investment clears with the Company. Perk Images are for display purposes only. Merchandise may vary.
Forward Looking Information
THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Company Milestone
ONE ROQ Passes 1000 Investors In Round 2 and 3,000+ Total Investors / Club Members since beginning. Congratulations, ROQs!
ONE ROQ has officially surpassed 1000 Investors and 98% of its funding goal in the first leg of Offering 2. Proceeds from the offering have gone towards the Company's operational requirements in 2020 including: cost of goods sold, software development and maintenance, general marketing & advertising, sales, perk disbursement, as well as legal & administrative expenses for annual reporting requirements under Reg CF. While an end-of year report as well as 2021 outlook will be presented in the New Year, we are pleased to share that 12+ months of performance and data, unique to our model, will support key strengths & opportunities in the ONE ROQ venture, and the requirements to continue on a successful path. With a proof-of-concept in hand, the pursuit of a National distribution network; scaled member growth; inventory building; new products and business segments; and over-the-top brand marketing initiatives will be the core tenants of 2021. We simply cannot wait to present the battle plan, which will contain the key basis for our continued company growth and market break-through.
Industry News
Wine & Spirits Off Premise/Online Booming
According to recent reports, Industry Sales of wine, beer and spirits are up across the board with consumers actually continuing to trade up to premium brand purchases; majority of volume is being consumed through off-premise and direct-to-consumer. Some key quotes were extracted from a recent article that ran with the New York Times on Dec 18th, 2020 summarizing the environment for wine & spirits in 2020.
"The pandemic has been a boom to retail alcohol sales of all kinds. Beer sales are up, as are those of wine and vodka. Even the lowly vermouth - the anonymous mixer that blends with the name-brand spirits in martinis and Manhattans - has seen a spike in business as consumers substitute drinking at home for visits to local bars or restaurants."
"A trend we see is an accelerated rate of buying premium brands," said Danelle Kosmal, vice president of beverages and alcohol at the research firm Nielsen. "Consumers are trading up and spending more, and it's a trend that's been accelerated since the pandemic started."
"Only spirits - led by vodka - have surpassed their pre-pandemic volume, with overall retail sales up 24 percent since March. Retail sales of wine are up 16.6 percent since the lock-down and 13.4 percent for beer."
Source: https://www.nytimes.com/
New Deals
ONE ROQ Lands Agreement with Bench Mark Beverage to Open Michigan in 2021
The agreement, made between ONE ROQ and Bench Mark Beverage through MHW LTD, will provide ONE ROQ passage and comprehensive brand representation throughout the State of Michigan in 2021. The focus of the relationship will be on servicing Member Carry Requests as well as introducing ONE ROQ to new retail accounts. Inventory to support the roll-out of the market will be included in ONE ROQ's 1st quarter production runs, along with other markets it is expected to announce during the Company's year-end and future outlook conference. A formal release outlining the battle plan for Members of Michigan is to be announced!
Please stand by as we wrap up and - happily - bid farewell to 2020.
Yours in Health,
The ONE ROQ Team
ONE ROQ Vodka Club
Escape The Ordinary and Own Your Spirit
ONE ROQ Successfully On Pace to Reach Initial Funding Goal
Investments that are committed after the funding goal is reached will be waitlisted.
Dear Investors Members of the ORVC,
ONE ROQ has officially raised over 900 investments in just a few months in Round II, pushing it over 94% of our initial permitted funding goal, which allowed us to eclipse 3,000 total Club Members in 2020. We want to congratulate our existing investor community, and let our first-time investors know we look forward to welcoming them to the Club.
As we all know, 2020 has been a wild year, but we are really looking forward to sharing all that we've learned - and proved - about our exciting brand and venture. In the meantime, here are some trailing updates that may be important to you.
Updates
Cheers,
The ONE ROQ Team
ONE ROQ Vodka Club
Escape The Ordinary and Own Your Spirit
Dear Members,
We are pleased to announce perk disbursement for Members who invested between April 1st, 2019 and June 30th, 2019 (Quarter 2). If you invested between those dates, you can claim your perks by logging into your account at ONEROQClub.com.
Cheers,
The ONE ROQ Team
ONE ROQ Vodka Club
Escape The Ordinary and Own Your Spirit
Members: Claim 42% off Bottle + 35% off Merchandise // Prospective Members: 35% off bottles
Only at ONEROQClub.com
A copy of this communications has also been provided through our Newsletter and the Reading Room (Members Only)
To Order or Gift Bottles, Head to ONEROQClub.com. To Purchase Shares, Click "Invest Now" on the Offering Page
As Always, Please Drink and Invest Responsibly
Cheers,
The ONE ROQ Team
ONE ROQ Vodka was just called 'The Bitcoin of the Adult Beverage Industry' and named a Top 20 Global Instagram Account by LAWire.com
12-2-20 (Los Angeles). Just last month, @ONE ROQ_VODKA was named a 'Top 20 Instagram Account to Follow' alongside the likes of A-list celebrities, Kevin Hart and Cristiano Ronaldo by LAWire.com. In the same article, LAWire.com called ONE ROQ the 'Bitcoin of the Adult Beverage industry,' referring to the decentralized nature of its business model where end-users are also the financial stakeholders, and whom stand to realize the upside benefits should ONE ROQ continue to be adopted by consumers.
In November, the Company reports another record month in 'direct-to-consumer' sales through ONEROQClub.com, compared to the previous year period, and total membership eclipsed 3,000 total members with new member growth back on pace at 200-300 new members a month.
While ONE ROQ is not a cryptocurrency, nor does it accept or issue ‘crypto’ as a security, the Company agrees that striking similarities between Bitcoin’s democratization of currency and ONE ROQ’s democratization of beverage alcohol are warranted, and should serve as a harbinger for the Company’s future success.
"This unique recognition by the Los Angeles Wire demonstrates the beginning of percolating cultural adoption of the ONE ROQ brand, an innovation that is naturally satisfying a growing desire by consumers to create more equitable relationships with the products they consume - an experience that we believe consumers rightfully deserve," states Garrett Green, Founder and Architect of ONE ROQ. “It is a bonus that ONE ROQ also happens to be winning top awards for its taste and design as well. Given the sheer size of the $300B global beverage alcohol market, a business model that is now past concept stage, and our ‘first-mover’ position with that model, ONE ROQ could easily present Bitcoin-like growth potential, without the regulatory ceiling.”
The Company congratulates its Members and looks forward to supporting their gifting and entertaining needs for the fast approaching Holiday season, only at ONEROQClub.com
About ONE ROQ
ONE ROQ is an internationally award-winning, super-premium, luxury vodka from America. Proceeding initial trial market launches where it became jaded from industry stone walls, ONE ROQ reemerged through an innovation pivot in late 2018 where it successfully raised over $1M from 2500+ initial consumer investors. By May of 2020, ONE ROQ landed the cover of Food & Beverage Magazine for innovation and thought-leadership, won 95pts from the Proof Awards, and rose to the No. 1 selling vodka on a top US online retailer, 1877 spirits.com, its current fulfillment partner for online purchases.
ONE ROQ offers Members of the ONE ROQ Club world-class privileges and digital amenities including foremost, company equity, a 24/7 ordering and gifting concierge, monthly reading content, referral rewards, VIP invites to special events, Members-only discounts, and the potential of future financial reward from their Membership investment.
ONE ROQ Vodka Club
ONE ROQ's Holiday Delivery & Gifting Services are just a click away
Members Get 42% off Bottle + 35% off Merchandise // Prospective Members: 35% off
Claim now at: ONEROQClub.com
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the ONE ROQ Spirits offering. Here's an excerpt describing the specifics of the change:
ONE ROQ Spirits extended the length of their campaign.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
ONE ROQ Launches Monthly Delivery
The Company's latest Product Offering Introduces New Ordering Conveniences For Regular Purchasing & Sharing Members of ONE ROQ Vodka // ONEROQClub.com
Regular ordering Members and Non-Members now have the option to enroll in reoccurring Monthly Delivery where monthly discounts are automatically applied to each shipment. Monthly Delivery allows Members to alleviate monthly manual ordering while locking in exclusive monthly discounts it creates for Members and Prospective Members. The new, branded Monthly Delivery options include The Connoisseur (1 Bottle Monthly), The Savant (2 Bottles Monthly) and the Entertainer (3 Bottles Monthly). Members can expect to save an average of 35% on orders throughout the year.
To enroll, enter the current month's discount code provided via ONEROQClub.com and use during checkout for any of the Monthly Delivery items now listed in the bottle store. Subscribers can cancel and renew at anytime.
"ONE ROQ's latest product introduction creates an expected convenience to our growing community of regular ordering and gifting ONE ROQ Members who love to drink and share their spirit while driving value to the Company and their investments" shares Green, Director. "Reoccurring monthly delivery options is a small but important feature underpinning our focus on service excellence to Members, and our aim to build a dynamic 'direct-to-consumer' adult beverage brand as part of our overall strategy."
Related: ONE ROQ's flavored vodkas, Dark Chocolate Truffle and Magenta Raspberry are expected to release late in the first quarter with special limited production availability.
ONE ROQ Vodka Club
ONE ROQ's Holiday Delivery & Gifting Services are just a click away
Members Get 35% off Bottle + Merchandise // Prospective Members Try ONE ROQ 25% off
Only at: ONEROQClub.com
Updates: Investments, Perks, Industry News and Q4 Initiatives
------ Let's Rise ----
To our Founding Members who continue to upgrade their positions in Round II, we raise a glass. To our newest Members, we welcome you to the Club.
We applaud all of you as early movers in our latest round, and affirm your investments have provided the Company important resources to recharge key marketing activities that we believe will continue to grow the ONE ROQ brand through our novel lifestyle and membership platform, ONEROQClub.com.
Whether you are getting familiar with the Club for the first time, or continuing to enjoy your array of Owner amenities through the Club, here are few important updates we wanted to share with you as we head into the holiday season and focus on completing the year during a global pandemic.
This Week
This Month
Future Investments: All future investments in our offering will now process on our normal 4-6 week time schedule.
As always, be well and stay safe.
The ONE ROQ Team
ONE ROQ Vodka® Club
ONE ROQ Holiday Delivery & Gifting Services are just a click away
Go to ONEROQClub.com or login to claim the latest in Member Privileges
~~~ Members, Enjoy 35% off In November ~~~
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, ONE ROQ Spirits has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in ONE ROQ Spirits be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
We're pleased to announce the addition of two new US States to our National Home Delivery & Gifting service capabilities. Congratulations and Welcome: Wisconsin and Maine!
The recent additions of Maine and Wisconsin to our direct-to-home capabilities continues to build exciting infrastructure that expands service to Members and prospective Members while supporting our objective to build ONE ROQ into the preferred vodka for home bars across the country, through ONEROQClub.com
A updated direct-to-home coverage map shows just 6 US states where ONE ROQ home delivery is not available based on the state's shipping laws, highlighting the Company's substantial addressable market opportunity via e-commerce alone.
For Members (especially residing in No-Ship states) desiring retail placement, we will continue to queue your Carry Requests based on distribution coverage and retailer participation. New Members: you will soon be able to submit CRs through the ORVC Member dashboard.
Congratulations to our Maine and Wisconsin Members - and Club Members at large!
Updates on horizon: status of Offering II, Club Access, Perks, Product Launches and more.
Cheers!
The ONE ROQ Team
ONE ROQ Vodka® Club
ONE ROQ Delivery & Gifting Services are just a click away.
Go to ONEROQClub.com or login now to claim the latest in discounts and rewards.
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