Yahyn offering is now closed and is no longer accepting investments.



Yahyn has created a marketplace in the wine sector that completely disrupts the established "three-tiered" distribution system. We believe in bucking antiquated protocols and challenging the archaic way wine is shared and enjoyed.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Reasons to Invest

  • Right Place - Wine sales legislation has softened up and opened the opportunity to disrupt distribution through digital sales.

  • Right People - Our team is a diverse group of industry veterans with startup-through-exit experience. 


A B2C marketplace for wine, leveraged by AI 

Wine is one of the most timeless and special products adults consume. Why is the process of getting the wine to the consumer the opposite? 

Wine is best aged, but the distribution must be modernized. 

This fully working platform is a live site, which integrates inventory in real-time. We stand out by utilizing AI technology, including the AI Tastry Y-Score matching program. Yahyn has digital Sommeliers on deck to help customers with their wine questions. Our customers can choose from +12,000 bottles, and there are more vineyards added every week.

Stu Bossom leads our business development team, and consistently adds additional vineyards (foreign and domestically). 

And the demand they are seeing from our vineyard partners? 

It’s unprecedented. 

Much of their work involves managing inbound inquiries. 

We’re lucky ducks. Vineyards in a post-COVID world see the value of having a digital distribution channel. Their perspective drives our cost of customer acquisition to nearly zero for adding new vineyards.  

The Problem

We believe the traditional system is a lose-lose for everyone

Wine producers are forced to sell their product wholesale into a three-tiered distribution system, from Producer to Wholesaler to Retailer.

Let’s break down why this bogs down everyone.

It is our belief that wine producers have virtually no shot in traditional retail distribution. To sell in any state, they must meet the regulatory burden of each state's compliance and permitting requirements. These requirements must be in place before their first sale in every state. 

There are three top distributors that are privately held. They control almost half of all wine and spirits sales.  

Based on our research, vineyards must compete heavily on price and volume to get a distributor. This leaves U.S. consumers to access only 11% of the wine made in their own country! And here’s the kicker, if you include foreign wineries, that access translates to less than .5% of the total wine market. 

Source: Statista

Have you ever looked at a wine list and couldn’t recognize most names on the list? 

You won't recognize the majority of vineyards if you go to wine country, either. That’s because you’ll never see those names at your local retailer. 

The craftsmen and women who make these amazing wines also lose out. They make very little margin per bottle, and consumers are charged a fortune for our favorite wines. The powerful middlemen, who thrive in the three-tiered system, make all the margin.

How is this system is beneficial to domestic wineries? 

With Yahyn, wineries make higher margins while the consumer saves (and sips) from a broader inventory. 

the market

$89 billion market with a lucrative shift in consumer behavior

The wine market is valued at $89 billion. Anyone competing in the wine market would be pleased to hear those numbers. 

In our view, we’ve got an edge over them though... It’s the exponentially growing rate of online wine sales.

12% of wine sales are done online, and it’s rising. There has been a massive consumer behavioral shift. Consumers are moving away from expensive brick-and-mortar products and switching to low-priced products on convenient digital platforms.

Direct-to-consumer wine sales peaked in November 2021. The total value for the month was more than $604 million. That’s 17% higher than the previous year’s rate (November 2020). The total volume also increased 3% over the same 12 months. 


We believe this is a massive opportunity. Yahyn is ready to capture the benefits as consumers continue to demand the convenience and savings of digital shopping. We’re the only platform democratizing access to the wine market by creating a digital platform. 

The main competitors are standard e-commerce players who buy products through the traditional system, store products in a warehouse, and ship to customers. They have attractive margins, high cost of inventory, “cost of carry” risks, and massive overhead. Their inventory isn’t as special and boundless as ours! It comes from the four common distributors in the space. 

Others buy wine in bulk from grape producers, white-label it, charge a monthly subscription fee and send a monthly allocation. They become the producer and retailers. This model produces poor quality wine, a margin dependent on lowering costs of goods sold, and inconsistent product year over year.


We leverage our tech stack to help wine producers sell more products without increasing costs. It doesn’t matter if it’s 100 or 100,000 bottles, our costs don’t increase. Yahyn is built to scale infinitely without incurring a correlated increase in expenses.  

The Solution

Empowering wineries and consumers by positively disrupting distribution

Forget three tiers. Just subtract one! Now you’ve got Yahyn’s two-sided system. 

Our platform positively disrupts the traditional system of wine distribution by integrating with vineyards in real-time through custom APIs. This drives DTC success. 

Like Uber in the transportation industry, we’re creating a new system. It’s a simplified, no-brainer process that empowers our two customers: wine producers and consumers. 

We’re still upholding the regulatory and compliance burden for wineries, vineyards, retailers, and distributors. We’ve just bypassed that painstaking process by building it directly into the platform. Boom.  

Vineyard partners can access back-end features that support multiple compliant shippers, tax collection, reporting, and remittance. Our wineries can be up and selling across the Yahyn platform quickly, legally, and easily. 

Wine consumers' eyes go wide while browsing our inventory. We’ve got everything from the popular brands to the undiscovered boutique winemakers. 

The best part? There are no middlemen involved.

The Yahyn platform uses a custom API into the producer’s POS and inventory management system. This allows them to sell digitally. Consumers come to the platform and seamlessly choose from over 12,000 SKU’s. We drive maximum LTV with two methods: Tastry’s AI recommendations and our Sommelier’s chat service.

Yahyn's business model is to be a “vineyard first” company. We make money when the wine producers sell a bottle on the platform. The merchant risks nothing and holds their inventory since there’s no cost to carry it. This keeps our overhead very low and we charge 20% of whatever is sold. We call this our Yahyn success fee. 


$100K gross sales MRR achieved and 30% of user base are repeat customers

Yahyn caught the attention of fin-tech writers at ForbesCNBC TechYahoo Finance, and more. We have more than 12,000 different SKUs and are targeted to hit 25,000 by Q2 of 2022.

That will make us one of the largest wine stores in the world. Pretty cool, right? That milestone is made possible by our dedication to democratizing access to the wine market.

We’ve already surpassed the $100k gross sales MRR mark, with the user growth to match. Our user base is growing at +38% month-over-month. Repeat users make up nearly 30% of our total user base. Partnerships with Studio Beverage Group are also in full swing. They allow Yahyn to bring in foreign wineries into the US market. 

We’re also proud to be the official wine supplier and have a relationship with Worth Avenue Yachts. It's the largest Yacht chartering service in Miami, Florida. 

Why Invest

We aim to be a disruptor in the wine industry

Think of what Amazon did to the book publishing world! We believe we can be that type of disruption to the wine world. 

We’ve already changed the game for foreign wine producers. They finally have a legal and compliant way to sell direct-to-consumer into the largest wine-consuming market in the world. Millions of wine producers from all over the world can finally sell into the US.

This is a radical departure from traditional wine sales and distribution. We believe it is similar to the level of disruption that Airbnb represented to the hotel market.

The wine business has a total addressable market of nearly $89 billion. This space has minimal competitors and a swell of demand.

We also know consumers demand digital convenience, selection, and price. COVID has only accelerated the shift to digital. It’s showing no signs of stopping.

Yahyn's team has the experience, know-how, and conviction to flourish in this space.

  • Combined 70 years of experience in the wine distribution space

  • History of multiple exits

  • Board of directors from senior executives to celebrities

Wine is meant to be shared. When you screw off the cap and jimmy out the cork, you usually pour it out to a cluster of glasses. 

It never made sense to us. How could something so special be so segregated? We set out to redefine the distribution system of wine and improve the producer and consumer experience. We’re proud of our strides and milestones in those areas, but we’re just getting started.

An investment in Yahyn is an investment in the livelihoods of dedicated wineries and the palettes of everyday wine lovers. Together, let’s expand the possibilities of the phrase “I just found my new favorite wine.” 

Join us!


25 sundial Ave suite 406
Manchester, NH 03103

Yahyn has created a marketplace in the wine sector that completely disrupts the established "three-tiered" distribution system. We believe in bucking antiquated protocols and challenging the archaic way wine is shared and enjoyed.


Joshua Leavitt
Joshua Leavitt
Co Founder & CFO

Leavitt is a serial entrepreneur who most recently served as SVP of finance and operations in the development of Alumni Ventures Groups back end systems, facilitating its hyper growth phase. Previously he served as a lead auditor and tax accountant for Rowley and Associates, a mid-market corporate CPA firm and Sr. Corporate Analyst for Performance Sports Group.

Robert Bousquet

Robert Bousquet


Bousquet was the lead developer behind SaaS company Appfolio.com, now a publicly traded company. Robert developed Procore, a project management software company founded in 2003. Procore had revenues of $289.2 million, and 1.3 million users in 2019. Senior Developer for Lookout.com, with a $1B+ valuation, Lookout is deployed on over 180 million mobile devices. With 155 patents and analysis of over 100 million mobile applications. He was the first employee at Groupsite.com.

Jonathan Cooper

Jonathan Cooper

Board Member and Direct

Jon Cooper is our principal investor, serial entrepreneur with 20+ years of experience. Most recently, he was the Founder and CEO of Ebbu, LLC having completed a successful exit through the acquisition of Ebbu by Canopy Growth Corporation.

Tod Nestor

Tod Nestor

Member of the Board of Directors

Nestor is the former CFO at Bacardi who integrated the acquisition of Grey Goose Vodka. Senior Treasury Analyst and Finance Manager PepsiCo. Former CFO of Fairway Market large scale Grocery chain.

Pam Hamlin

Pam Hamlin

Member of the Board of Directors

Pam Hamlin is currently the President of York Creative Collective, where she leads the strategy and operations of York Creative Collective. Former Global CEO of Arnold Global Network. Prior to Arnold, Pam was the Managing Partner and Director of Client Services at Leonard/Monahan. She currently serves on the boards of the Cambridge Trust Company, Netra, Inc. and the Massachusetts Women’s Forum.

Chris 'Ludacris' Bridges

Chris 'Ludacris' Bridges

Member of the Board of Directors

Ludacris is the founder of his own record label, “Disturbing the Peace”, an imprint 3distorted by Def Jam Recordings. He is the co-owner of Conjure Cognac liquor. Owner of “Chicken N Beer” restaurant in Atlanta. Founder and creator of Karma’s World.

Jack Ambriz

Jack Ambriz

Director of Marketing

Jack has spent many years in the branding and marketing space. He has been responsible for creating brand images and strategy for luxury spirit brands House of Carbonadi, Louis XIII Cognac, Taittinger Champagne, and many other luxury lifestyle brands such as VanDutch Yachts, Gulfstream Aviation, Pagani Automobile, and other recognized car brands. He now applies those talents to building the Yahyn image and community.

Pierre Rogers

Pierre Rogers

Founder & CEO

Youngest SVP at Columbia Management (Asset Management arm Bank of America) before airlifting sales and distribution team to Prudential Asset Manager. Rogers is a serial entrepreneur, having started and/or sat as a board advisor on 4 previous companies with Head of Business Development, Intermediary Distribution, and Alternative Asset manager prior to founding PuroTrader/Yahyn.

Pierre currently also has two other roles. He is the founder and owner of Puro Trader, Inc. the prior business which was spun out, and also works as. Sales Director for Snowflake. Pierre's primary role is with Yahyn, he currently spends approximately an hour a week on Puro Trader, Inc., and 5 hours per week on his role with Snowflake. His goal is to dedicate himself full-time to Yahyn as the company continues to grow.


Jul 30, 2022
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares



Yahyn, Inc.

Corporate Address


25 sundial Ave suite 406, Manchester, NH 03103

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*:

$500 and receive 15% off your first wine order at Yahyn.com

$1,000 and receive 20% off your order and have a Somm led personal zoom explain your wines plus 5% Bonus shares 

$5,000 and receive 1 Yahyn Somm picked case of wine (6 bottles) as well as 10% bonus shares 

$35,000 and receive a private wine dinner for 4 plus 10% bonus shares 

$100,000 and receive a private wine dinner for 10 at a Napa vineyard 

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Yahyn, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Preferred Stock at $72.42/share, you will receive 110 shares of Preferred Stock, meaning you'll own 110 shares for $7242. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

We will not incur any irregular use of proceeds.


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Extending our round!!

We have decided to extend our round to give prospective investors more time to invest in Yahyn. Thank you to all of our current investors for making this such success raise thus far! Thank you so much for all of your continued support, feedback and questions.  


Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Yahyn offering. Here's an excerpt describing the specifics of the change:

Issuer is extending campaign end date.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.


Only 9 days left!!

We are only 9 days away until we close out the round. We are super excited as we have had so much excitement and enthusiasm for what we have been building at Yahyn. Don't miss out on this chance to invest in Yahyn and democratize access to the wine world.  

Invest today! 


Internet sales from wineries grew by 500%....

Silicon Valley Bank is the defining expert in all things wine related in the US. This most recent report clearly shows that Yahyn is standing in the right place at the right time to capture this massively growing trend.  

The numbers are clear, DTC grew by +500% during the pandemic and have only strengthened as things return to normal. Digital DTC is the future of wine and Yahyn has set that standard. Come join us! 


You gotta see this..

Timing is everything and frankly Yahyn is standing in the right place at the right time. Check out this recent article about the current DTC wine sector.  These numbers and stats will blow you away! 

Join the entire Yahyn team as we take advantage of this massive shift in consumer behavior! 


Going from nice to have, to necessary-

The consumer landscape has changed radically in the last ten years, and COVID expedited that change in consumer behavior. Consumers demand a digital, convienant and "customer eccentric approach" to shopping. 

This recent article from one of Yahyn's partners illustrates just how important it is for wineries to have a digital shopping option.  Yahyn is that answer for the wine industry.  Come join us!  


Timing is everything...

Timing they say is the single most important thing that contributes to success. Reid Hoffman founder of LinkedIn says that if the 1999-2000 tech bubble didn't pop, LinkedIn wouldn't exist.  Recently laid off tech employees needed a way to network and find work in mass. 

The timing for Yahyn couldn't be better, here is a link to a recent article by RaboBank talking about how the consumer is changing their buying behavior in regards to wine,  

Yahyn has the wind to our backs and we believe that gives us a very bright future! Thank you for following and sharing Yahyn with your friends and family 


Forbes gets it!

As a startup there is nothing better then getting written about in a major publication because your startup is changing the world!! Check out this great article about Yahyn in Forbes!!  Thank you for following along with us! 


CNBC quoted us!

Ever single startup wants organic press! Its the greatest way for you to gain traction and visibility in your market.  However with so many startup us constantly bombarding the top news outlets it can be extremely difficult. 

We are excited to share with you our very first time in CNBC. While admittedly its a small shout-out its these smaller wins that bring the momentum! 


Goliath(s) are weakening

Yahyn has created a marketplace in the wine sector that completely disrupts the established "three-tiered" system. We do this by allowing vineyards and producers to list their wines across the platform allowing them to sell DTC. This has a two fold effect, vineyards can sell to a broader audience with a much higher margin and consumers can find a far broader inventory that is on average 20% cheaper per bottle. 

But we aren't the only ones, the Federal Trade Commission agrees with us. Yahyn's timing couldn't be better! Check out this recent article in Wine-Seacher! Digital is the way forward!! 


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Yahyn.


StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.


Tier 1

Invest $500 and receive 15% off your first wine order at Yahyn.com


Tier 2

$1,000 and receive 20% off your order and have a Somm led personal zoom explain your wines plus 5% Bonus shares


Tier 3

$5,000 and receive 1 Yahyn Somm picked case of wine (6 bottles) as well as 10% bonus shares


Tier 4

$35,000 and receive a private wine dinner for 4 plus 10% bonus shares


Tier 5

$100,000 and receive a private wine dinner for 10 at a Napa vineyard




Cancel anytime before 48 hours before a rolling close or the offering end date.


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