Eco-Timber that offsets your carbon footprint


We are not growing trees fast enough to keep up with the demand for wood products. World Tree is planting fast-growing, carbon-crunching, soil-restoring Empress trees with farmers to produce sustainable hardwood lumber. Unique in the market, this beautiful, versatile hardwood is strong and light - the aluminum of lumber. By our calculations, one acre of trees planted offsets your carbon footprint for a decade.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
World Tree USA LLC

Reasons to Invest

  • A beautiful eco-lumber grown for speed and scale: With a goal of reducing harmful deforestation practices, and giving back to the planet in the process, World Tree partners with farmers to grow Empress Splendor trees - which are known for their ability to reach maturity within ten years,* to be harvested for lumber, and then regenerate naturally to begin the process anew.

  • Massive future growth in lumber markets predicted: Wood products are a global multibillion-dollar industry, currently valued at around $684.26B and expected to reach roughly $903.33 billion in 2026 at a CAGR of 7.2%.* World Tree is targeting the US market for wooden furniture, cabinets, surfboards, instruments and veneers - which we estimate to be worth $178B by 2033 based on our own market analysis.

  • Proven, scalable model: World Tree has been developing its proprietary Eco-Tree Program for the past six years, with an expert team that brings together decades of combined forestry experience. Our operation is an international network that includes farmers, foresters, scientists, investors, and business partners, encompassing multiple regions and locations.

*Market information provided by (source) (source


How World Tree's farms create profit for people and the planet

World Tree’s approach is simple. With the help of our supporters, who invest in a series of trees, we supply our farmers with saplings, and train them to grow our Empress Splendor trees according to an exact science. Within ten years, the trees are ready to be harvested and sold as hardwood lumber for a profit that is shared between farmers, investors and our company. Your investment will only entitle you in a share from potential profits in our expected harvesting round after the completion of this offering and planting of trees. Please refer to our Why Invest section below for further details on our business model and structure.

World Tree has established a network of nurseries across four countries and has over 20 different genotypes in our collection. Empress Splendor has the botanical names Paulownia elongata and Paulownia fortunei. We use only non-invasive varieties specially selected for each growing region.

the problem & our solution

Eco-friendly, planet-healing, Empress farming saves forests

Global demand for timber is predicted by the World Bank to quadruple by 2050  (source). With 30% of the world’s trees already on the verge of extinction, finding a sustainable supply is a huge issue (source). If this trend continues, we are at risk of losing more native forests, environmental diversity, and the carbon capture benefits that trees provide.

World Tree has a solution. Our regenerative tree farms produce a beautiful versatile hardwood called Empress Splendor. This blonde lumber is strong yet light, does not warp or rot and is a fantastic replacement for cedar, ash, balsa and other commonly used at-risk tree species. Additionally, because Empress trees are non-invasive (source), revive degraded soil, and help promote the growth of other plants (source), this process has a positive impact for the surrounding ecosystem.

the market & our traction 

Climate-smart lumber grown for speed, quality and scale

World Tree targets high-end markets, focusing on products with long-life spans to maximize the time the carbon is stored. These markets are huge - covering furniture, window blinds, veneers, musical instruments, surfboards, and more.


Our most famous partner is former president Jimmy Carter. We harvested his Empress tree farm and put his wood into the hands of high-end designers and luthiers. The designers crafted guitars, paddle boards, furniture, and an art installation at the Securities and Exchange Commission building in New York City.

Having completed fieldwork, research, and development in our early years, we believe we have a six-year head start over any would-be competitors. To the best of our knowledge, we are the first to scale the Empress species in North and Latin America. To date we have successfully planted 5,000 acres of trees, across 300+ farms in the Southeastern United States, Mexico, Costa Rica, and Guatemala.

As momentum for our mission and our supply grows, our long-term goal is to plant over 300,000 acres of trees, while securing positive returns for our investors and farmers.

why invest

Every $4,600 invested plants another acre of Empress trees, benefiting our planet and our partners

The Eco-Tree Program is designed to unite investors and farmers to fund and grow Empress Splendor trees.

For every $4,600 invested we plant 1 acre of Empress trees across dozens of farm locations in the United States, Mexico, Guatemala and Costa Rica. By spreading our farms over multiple locations we can diversify risk and maximize impact.

After harvest, any profits are shared with our farmers and investors. Farmers receive 50% of profits, investors 25% and World Tree 25%. Please note World Tree USA LLC is a limited liability company that is structured around its planting & harvesting. What this means, is that an investor in this offering will be investing in the planting of a new round of trees and the Series A Units do not reflect a voting equity position in the Company but rather rights to share in any profits generated by the harvest of this particular crop of trees. Please refer to the Company’s securities section for more information regarding current authorized and outstanding securities. The Company is 100% controlled by Series B Unitholders.


*The information included above is forward looking information. Please refer to our risk factors section in our Form C and to our Forward Looking Information Legend included in our Terms section on this page.


Be a part of our next vintage by investing with World Tree!


Code View


2361 Rosecrans Avenue, Suite 475
El Segundo, CA 90245

We are not growing trees fast enough to keep up with the demand for wood products. World Tree is planting fast-growing, carbon-crunching, soil-restoring Empress trees with farmers to produce sustainable hardwood lumber. Unique in the market, this beautiful, versatile hardwood is strong and light - the aluminum of lumber. By our calculations, one acre of trees planted offsets your carbon footprint for a decade.


Douglas Willmore
Douglas Willmore
CEO & Co-Chair of the Board

Doug Willmore has an accomplished career in both the public and private sectors and was a sought-after consultant in breakthrough performance to Fortune 100 companies.

Doug led growth as CEO of Reference Pathology Services from 21 employees and $1.2 million in revenue to 120 employees and $22.2 million in revenue upon the company’s sale of $33.5 million four years later.

He led the turnaround of the City of Bell, CA after it was on the verge of bankruptcy. The city went from a $200K general fund balance to a $22.5M fund balance.

Doug was the Chief Administrative Officer of Salt Lake County, UT for 6 years where he managed more than 4000 employees and an annual budget of more than $800 million. 

Wendy Burton
Wendy Burton
Founder, Co-Chair of the Board

Wendy Burton has over 24 years of experience with the Paulownia (Empress Splendor) tree, appearing on shows such as Oprah, Family & Home, and the American Environmental Review.

She has been the motivating force behind World Tree’s mission to regenerate our forests, drawdown carbon, and create a timber investment that creates healthy market rate returns.

Wendy created World Tree as a "for-profit, for-good" company and advocates for the business philosophy that investors can earn while positively impacting the world.

Catherine Key

Catherine Key

President, Chief Business Development Officer and Director

Dr. Cathy Key has been working with the Empress Splendor tree (Paulownia) for 8 years. 

She has been instrumental in the rollout of cutting-edge audit processes, supply chain diversification and management of biological assets. 

Cathy launched and managed a software company for 15 years, working with companies that included Telus and Johnson and Johnson.

With a PhD in Anthropology, specializing in the economics of cooperation, Cathy brings a diverse skill-set to the organization.

Deborah Cullen

Deborah Cullen

CFO, CAO & Director

Deborah Cullen is an accomplished finance executive who worked for more than 25 years as a finance executive with USPS.

Deb has been a senior audit manager for Mayer Hoffman McCann and audited organizations ranging in size from $10 to $150 million.

Deb was also the Finance Director for the City of El Segundo, CA for almost 10 years. She oversaw and managed a budget of more than $225 million annually.

Most recently, Deb was Finance Director for the City of Rancho Palos Verdes, CA until October 2019 when she joined World Tree as CFO.

Terry Rodrigue

Terry Rodrigue


Terry Rodrigue oversees the Company’s operations in 5 countries, including the tissue labs, nurseries and farmers. He is a professional engineer and experienced entrepreneur. 

He grew an engineering company from one person to almost 500. It managed the planning, design and construction of billions of dollars of infrastructure and was the recipient of numerous awards and accolades. 

He brings his extensive background in operating in a rapid growth environment and knowledge of field operations to World Tree.

Chris Wedding

Chris Wedding


Dr. Chris Wedding is a former environmental private equity investor and impact investment banker, Duke and UNC Chapel Hill professor, 3x startup founder, and executive coach with over $1 billion of investment experience and 60,000 professional students taught.

Chris brings a global perspective, with experience in 20+ countries in climate tech, renewable energy infrastructure, impact/ESG investing, corporate sustainability strategy, and green real estate. 

He is the Founder of Entrepreneurs for Impact, an executive peer group program for founders, CEOs, and investors tackling climate change.

Chris dedicates less than 5 hours per week to World Tree. His primary jobs are with Duke University – The Fuqua School of Business and Entrepreneurs for Impact.

Allan English

Allan English


Allan English is the founder of SilverChef, which has helped more than 50,000 hospitality businesses achieve their dreams. It is regularly listed in the Top 50 great places to work in Australia.

In 2010 he created the English Family Foundation with a donation of just over 50% of family shares to ensure the largest shareholder of the public company was a non-profit.

In 2011 a goal was set to fund 1.5 million people out of poverty by 2020 through Microfinance programs. With significant staff efforts and 8,000 customers who committed regular funding, they achieved the goal in June 2019.

Allan dedicates approximately 5 hours per week to World Tree. Allan's primary job is with English Family Foundation.

Filippo Bozotti

Filippo Bozotti


Filippo Bozotti is the co-founder of Tribewanted Ltd., developing sustainable communities for eco-tourism in Fiji and Sierra Leone. Both projects were handed back to local communities after 5 years.

He also founded Tribewanted Monestevole in Umbria, Italy, retrofitting a 15th century borgo into a sustainable hamlet and farm. Monestevole welcomes dozens of school groups and retreats every year, offering a fully immersive, sustainable experience.

Filippo was a documentary film producer in New York and was a founding partner of Shine On Sierra Leone, a non-profit operating in healthcare, education and microfinance. 

Filippo dedicates approximately 5 hours per week to World Tree. Filippo's primary job is with Tribewanted Ltd.

Todd Fein

Todd Fein


Todd Fein is a creative, driven, future-facing executive with a passion for creating a sustainable world. He has 25 years of experience in management and technology consulting and business building. 

He founded and serves as CEO of Green Diamond, which helps large corporations and government agencies achieve maximum, sustainable performance.

Todd serves as director on the board of the World Future Society, speaks around the world, and has been written about by Forbes. He holds Global Reporting Initiative, Carbon Disclosure Project, and other specialized credentials and affiliations.

Todd dedicates approximately 5 hours per week to World Tree. Todd's primary job is with Green Diamond. 

Tiffany Persons

Tiffany Persons


Tiffany Persons founded Tiffany Company Casting in 2005, which provides commercial casting for some of the largest brands in the world such as Apple, Google, Nike, Facebook, Disney and Starbucks.

Known for bringing joy, passion and vulnerability to the advertising world, Tiffany also founded Shine On Sierra Leone, an organization that has created groundbreaking education, healthcare, micro-loans, sustainability and agriculture programs.

Tiffany works with David & Goliath Ad Agency to recruit new and more diverse talent and lead trainings on Black culture in media to change the conversation about minority groups in marketing at its root.

Tiffany dedicates approximately 5 hours per week to World Tree. Tiffany's primary job is with David & Goliath. 

Jeff Nuss

Jeff Nuss


Senior advisor and impact investor focused on sustainable working landscapes, green products and materials, renewable energy and fuels, and built environment after 22 years as Founder and former President & CEO of GreenWood Resources, Inc. and its subsidiaries.

Jeff dedicates approximately 5 hours per week to World Tree. Jeff's primary job is with GreenWood Resources.

Mark Watson

Mark Watson


Mark Watson is Co-founder and President of Potlikker Capital, a farm community-governed charitable integrated capital fund dedicated to supporting BIPOC farmers at the intersection of racial and climate justice. Potlikker Capital is a supporting entity to Jubilee Justice. He also serves as Senior Investment Strategist, after serving as Managing Director of the Fair Food Fund, which offers catalytic capital with a social equity lens to improve community access to healthy food and increase wealth through more local ownership of the means of the production and distribution of food. He is also the founder of Keel Asset Management LLC, a financial advisory firm that provides socially responsible financial planning and investment advisory services to nonprofits, public and corporation pension plans. Mr. Watson started his career as a banker at the First National Bank of Chicago, now JP Morgan in commercial banking, corporate and public finance. He had a 30-year career which included managing investment portfolios for foundations, endowments, and institutional pensions funds. Most recently, Mr. Watson co-designed and launched an integrated racial justice capital fund, The Boston Impact Initiative Fund and managed the deployment of capital to over 30 small businesses. Mark continues as an investment committee member of the Boston Impact Initiative Fund; an advisory board Member of MIT/Health Innovation Systems Inc.; Director of Transition of The Institute of Educational Leadership; board president of Sustainable Cape, Inc.; and a former board member of the Social Venture Network. Mr. Watson holds a Bachelor of Science in Finance, University of Illinois Champaign -Urbana and a Master’s in Business Administration, The Booth School, University of Chicago

Mark dedicates 5 hours per week to World Tree. Mark's primary job is with Potlikker Capital. 

Jesus Espinoza

Jesus Espinoza

Director of Forestry and Farms

International professional with over 28 years of work experience with a wide range of species and forestry operations in South America, Central America, North America, Asia, and Africa focused on developing robust and innovative solutions to value creation. Strong skills in silviculture management, genetics, biometrics, statistics, harvesting and supply chain logistics. Expertise in quantitative analysis, verifying harvesting projections, reporting of operation results, modeling growth and yield performance, estimation of carbon accounting. Proficiency in SAS, Unscrambler, MS Office, and capability with sophisticated tools for applied forest management.

Thierry Bodson

Thierry Bodson

Climate, Carbon, and Social Impact Programs Manager

Agrologist and environment professional with over 15 years of technical or managerial experience in sustainable agriculture, agroforestry, community development, ecotourism, conservation, and natural systems restoration. Work experience in North America, Latin America, Europe, and Africa. Professionally fluent in French, English, and Spanish.

Jack Matson

Jack Matson

Director of Lumber Division

Jack Matson has deep knowledge in manufacturing, marketing and selling lumber in 26 countries and sustainably harvesting hardwood lumber without manufacturing waste. 

Jack managed 23,000 acres of his family’s land to maximize yield, growth and ROI for an 80-year growth cycle. He was responsible for $40M in annual sales and ran the green lumber buying program ($12M annually).  

His family’s lumber business is known globally as one of the best for quality and service.

Jack has introduced Empress splendor to his vast network in the lumber industry and is educating people worldwide about the fantastic properties of Empress splendor at trade shows, industry events, manufacturing facilities, lumber yards, sawmills and farms.

Mariana Alfaro

Mariana Alfaro

Manager of Latin America

Mariana Alfaro is a biologist with expertise in ecology and sustainable development. She has worked on several conservation and environmental education projects, including Costa Rica's coastal flora conservation project as well as sustainable development work in rural communities in Guanacaste and the Distance State University of Costa Rica.

She has been part of World Tree since 2016. She works tirelessly to bring sustainable growth opportunities to Central America's rural communities.

Andy Norris

Andy Norris

Head of USA Forestry and Farms

Andy Norris is a natural resource veteran with 30 years of expertise guiding timber procurement and natural resource management operations in the evolving forest products sector across the U.S. South and Appalachia.

He has a unique combination of expertise in upland and bottomland silviculture, FSC certification, public and private collaborative natural resource projects, forest conservation strategies and forest products negotiation.

Andy is accomplished in building relationships, leading company staff and contractors, manipulating spatial and tabular databases, budgeting and private landowner assistance.  


World Tree USA LLC
Jan 5, 2023
Series A SE 2022 Units

Maximum Number of Shares Offered subject to adjustment for bonus shares



World Tree USA, LLC

Corporate Address


2361 Rosecrans Avenue, Suite 475, El Segundo, CA 90245

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Series A SE 2022 Units

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum Number of Units Offered subject to adjustment for bonus units. See Bonus info below.

Investment Incentives and Bonuses*


Super Early Bird Bonus

Invest within the first week and receive 15% bonus units 

Early Bird Bonus

Invest within the first 21 days and receive 10% bonus units



1/10 acre of trees planted

Offset 1 year of carbon emissions

Receive 25% (pro-rata) of lumber profits

Impact Certificate



¼ acre of trees planted

Offset 2.5 years of carbon emissions

Receive 25% (pro-rata) of lumber profits

Impact Certificate



½ acre of trees planted

Offset 5 years of carbon emissions

Receive 25% (pro-rata) of lumber profits

Impact Certificate



1 acre of trees planted

Offset 10 years of carbon emissions

Receive 25% (pro-rata) of lumber profits

Impact Certificate



2+ acres of trees planted

Offset 20 years of carbon emissions

Receive 25% (pro-rata) of lumber profits

Impact Certificate

5% bonus units



5+ acres of trees planted

Offset 50+ years of carbon emissions

Receive 25% (pro-rata) of lumber profits

Impact Certificate

Offset Inner Circle Talk with CEO (Doug Willmore) 

10% bonus units 


5% bonus units for existing/previous investors 

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus units from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

*Investors will receive the highest single bonus they are eligible for among the bonuses based on amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and existing/previous investors' bonus in addition to the aforementioned bonus.

10% StartEngine Owners' Bonus

World Tree USA, LLC will offer 10% additional bonus units for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine members will receive a 10% bonus for any units they purchase in this offering. For example, if you buy 100 units of Series A SE 2022 Units at $2.30 / unit, you will receive 110 units of Series A SE 2022 Units, meaning you'll own 110 units for $230. Fractional units will not be distributed and unit bonuses will be determined by rounding down to the nearest whole unit.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and the Previous Backer Bonus in addition to the aforementioned bonus.


Article Image
Bloomberg Quicktake

The most efficient carbon capture technology might be this tree

Article Image

We Already Have the World’s Most Efficient Carbon Capture Technology

Article Image
Earth Speed by Adrian Grenier

Most of us know that modern farming is unsustainable. So what alternatives do we have?



Meet the amazing Empress Splendor tree

Together with our farming partners, World Tree plants, grows, and a particularly amazing tree – the Empress Splendor. This may be the most amazing tree that you’ve never heard of!

This non-GMO, non-invasive tree comes from two select varieties of the Paulownia tree – elongata and fortunei. These trees are native to Asia, but have been successfully grown around the world for hundreds of years. Our mission is to introduce the tree and its beautiful, versatile lumber to the North American market.

Empress trees are powered by Mother Nature to reach maturity in just 10 years. They do this by using an extremely efficient form of photosynthesis that also eats up massive amounts of carbon along the way.

The best news for our investors is that Empress Splendor trees produce light-but-strong hardwood lumber about 3-4 times faster than other hardwoods, some of which are going extinct and/or getting very expensive and hard to find due to over harvesting and climate change.

The wood has a very wide array of high-end applications including furniture, musical instruments, blinds, frames, board sports, wind turbine blades, mobile homes, and veneers.   

Check out our campaign here on StartEngine to find out how you can help us plant thousands more Empress Splendor trees, and earn returns from doing good. 



Join us on our upcoming webinar series: INFORMATION | INSPIRATION | IMPACT

Please join us for a special webinar series created to inform and inspire our community with stories of the people we work with, and the progress we are making in lumber and farming programs:

GROWING TREES  FOR PURPOSE & PROFIT:  World Tree's Billion $ Market Opportunity

Tues, Nov 29th, 1 PM PT

Join our CEO Doug Willmore and special guests to learn all about our plans to capitalize on the growing North American market for sustainably grown hardwood lumber.   REGISTER 


Wed, Dec 7th, 1 PM PT

Discover how we are working with our farmers and experts in the field of regenerative agriculture to implement agroforestry practices that benefit the trees and the soil, fight climate change, and improve the bottom line for our farmers.  REGISTER


Wed, Dec 14th, 1 PM PT

Members from our farmer support team will take us on a tour of some of our farms in the U.S., Costa Rica, Guatemala and Mexico. We'll meet the farmers, see the trees, and learn why farmers are the backbone of our work.   REGISTER

Each webinar will also feature some pop quizzes, prizes and other surprises!

If you are interested in any or all of these webinars, but can't make the scheduled days/times, just register and we'll send you a link of the replay. 


Guitars and Empress Wood – Perfect Playmates!

One of the high end wood product markets we’re actively targeting with the wood produced by our Empress Splendor trees is the growing guitar market. This is a huge opportunity for us as the global market for musical instruments is forecast to grow by nearly $808M between 2021 and 2025, with the North American market constituting 40% of the growth. Within that, the US market for guitars in 2022 alone is estimated to be over $500M. Electric guitar made from Empress wood by Relish Guitars

Our Empress wood has some distinct advantages that positions us well to capture a significant share of this market in the years to come: 

  1. Stable, sustainably grown supply of wood  

 A big issue for guitar-makers is that historically popular hardwoods for guitars like rosewood, mahogany and swamp ash, are going extinct or otherwise difficult to get and are very expensive. Guitar-makers have been on the hunt for sustainable, affordable alternatives, and we’ve got the perfect solution! 

The Empress Splendor (Paulownia fortunei and P. elongata) trees grown by us produce a perfect replacement wood for the traditional varieties. It is not listed in the CITES Appendices or the IUCN Red List of Threatened Species and we can produce a reliable steady supply from ethical sources.  

We grow only on carefully managed farms in the US and Central America, primarily on degraded or underutilized farm land. Natural forests are never cleared for this purpose. The trees also regenerate multiple times from the stump after harvest, creating a truly renewable resource.  

  1. Excellent tonal quality 

 Empress wood is also known to be a beautiful tonewood, having been used to make musical instruments in Asia for centuries. It exceeds acoustic vibration parameters and does not warp over time. It is particularly good in the body of both electric and acoustic guitars, and can also sound great as an acoustic top or back/sides.  

  1. Incredible light weight 

 Empress is also preferred by musicians looking for lighter weight instruments. Its wood density is very low making it almost as light as balsa wood (but stronger than pine). This makes a big difference for people playing for long periods of time. The wood is also ideal for speaker boxes, making them much easier to transport.  

The first products we made from Empress wood in 2019 were a line of acoustic and electric guitars, mandolins, and ukuleles with wood sourced from perhaps the world’s most famous Empress tree farmer – President Jimmy Carter.  

A picture containing person, floor 
Description automatically generated These beautiful, handmade instruments became part of our President Carter Legacy Collection 

The luthiers who made the instruments, and the musicians who played them (including Eddie Vedder and the Indigo Girls), raved about the great sound and lightness of the instruments.  

The instruments were put on auction to raise money for charities of President Carter’s choosing.  

One luthier who made the mandolins in the collection was Bernie Funston. Bernie has continued to work with us to make more instruments and recently we joined him at a guitar festival, after which he stated: 

“As an instrument builder I am very excited about Empress (Paulownia) as a tone wood. It’s light, strong, highly workable and has excellent tonal properties. You know you’re on the right track when other guitar builders want to see and play your Empress instruments at guitar shows!” 

Join Bernie and our CEO, Doug Willmore, to learn more about the growing markets for high-end, sustainably sourced hardwood lumber products like guitars on our upcoming webinar, Tuesday, November 29th at 1 PM PT.

Find out more and register here: 





Giving thanks - A note from a new farmer

Our Eco-Tree Program is a true partnership between ourselves and the farmers we get to work with to grow our amazing Empress Splendor trees. Each year we plant another round of trees with new and existing farmers.

One of our incoming American farmers sent us this lovely note that we couldn’t help but share:

“You have no idea how much I’m looking forward to working with World Tree in the coming future….I had an amazing meeting with your Rangers, Preston and Ashley, yesterday. They were most helpful with everything and answered every question that I had… and left me even more in love with the tree, if that’s possible 😊.”

The dedication of our farmers to work with us to grow the healthiest trees possible is how we can achieve our target survivability rate of at least 75%, and produce top quality lumber.

Watch for details coming soon on our upcoming webinar series about the lumber market, regenerative tree farming, and an update on our farmers. You won’t want to miss these opportunities to get to know us and our business partners better.

And Happy Thanksgiving to everyone!


World Tree Investment Advantages: No Dilution

Those of you who have been following us for a while have probably realized by now that World Tree’s business model is a little different from most of the offerings you see on this platform. Not only are we in business to create profit for good, we strive to create offerings for our investors that provide a greater transparency as to how any returns will be calculated.

No Dilution of Units

Have you ever wondered what happens to your shares in a company as their investor base grows? Does your stake get ever smaller as they onboard hundreds of new investors? Do you become diluted?

World Tree has structured our investment so that there is never any dilution to investors.

Investors in World Tree’s Eco-Tree Program receive Series A units (not shares) in World Tree USA, LLC, a Nevada limited liability company that is structured around the planting, harvesting, and subsequent harvest of Empress Splendor trees.

Each year we bring in a new pool of investors for a specific crop.  The more investors we attract, the more trees we can plant the following year. This creates a unique “vintage” of trees, planted across our dispersed farms in the US, Mexico, Costa Rica, and Guatemala.

Our investors receive 25% of the profits from the sale of the lumber, distributed on a pro rata basis, from the trees planted in their vintage.

Why is this good news for our investors? Because unlike owning shares in a corporation that can be diluted when more of them are sold, reducing each investor’s share in the company and potential dividends, our units are never diluted. When more people invest, we plant more trees, and the more trees we will have to harvest.

In other words, when we attract more investors, each investor’s slice of the pie does not get smaller, the pie just gets bigger!

Questions?  Please post any questions you may have in the Q&A area and we will get back to you as soon as possible.

Become part of our 2022 Program

To date we have raised a total of $1,889,625 from  141 investors for our 2022 Eco-Tree Program. Invest now to join this year’s pool and share in any profits from this tree vintage.


Notice regarding forward-looking statements

Some of the statements in this communication constitute forward-looking statements. These statements relate to future events or financial performance. In some cases, you can identify forward-looking statements by terminology such as “may,” “can,” “should,” “expects,” “plans,” “anticipates,” “potential,” “estimated,” “is possible,” “will,” “will be,” “possible,” “fast-growing” and similar words or phrases.  Forward-looking statements in this communication relate to future events involving World Tree’s business operations, including but not limited to the profitability of an investment in World Tree securities and the timing of an “exit,” the viability and environmental impact of our programs, the timber market in general and the market for sustainably grown, renewable hardwood lumber. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Forward-looking statements are based only on information currently available to us and speak only as of the date on which such forward-looking statements are made. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise.




TODAY: Discover how we’re creating a completive position in a $178B hardwood lumber market

The demand for lumber and wood products around the world continues to soar, while supplies of many popular species are rapidly decreasing. This creates an incredible opportunity for fast-growing, sustainable farm-based forestry to fill the void. That’s where we come in!


Join us for our webinar today at 1 PM PST: “World Tree 101: Who we are, what we grow and how we are establishing our place in a $178B hardwood lumber market”


Our president Dr Cathy Key will give an introduction to World Tree and our unique approach to growing and marketing sustainable hardwood. 


You don’t want to miss this opportunity to learn directly from the source how World Tree works, what makes us different and our 10-year plan to established a significant share of the growing market for sustainable hardwood lumber market. 


During the webinar we’ll cover:


  • How the Empress Splendor tree grows so fast - and why that matters
  • Invasiveness, mono-cultures and other environmental concerns
  • How we find, select and train farmers
  • Lumber Market trends and how World Tree is developing our customer base


Register now!


Curious to learn more about World Tree? Join our webinar Wednesday.

World Tree 101: Who we are, what we grow and how we are establishing our place in a $178B market

Join World Tree’s president Dr Cathy Key for an introduction to World Tree and our unique approach to growing sustainable hardwood 

Wed, Nov 9th at 1 PM PST

You don’t want to miss this opportunity to learn directly from the source how World Tree works, what makes us different and our 10-year plan to penetrate the hardwood lumber market.  

During the webinar we’ll cover: 

  • How the Empress Splendor grows so fast - and why that matters
  • Invasiveness, mono-cultures and other environmental concerns
  • How we find, select and train farmers
  • Lumber Market trends and how World Tree is developing our customer base

Register now!


Want to learn more about our amazing World tree farmers?

Watch this video to hear directly from some of our American farmers. You’ll hear why they became part of our farming program, what they expect to get out of it, and why they would recommend it to other farmers. You might be surprised by some of what they have to say!   

You can directly help us support more farmers to grow our eco-lumber by investing in our 2022 investment offering on StartEngine.   

Want to know more? Join our president, Dr Cathy Key, one of the founders of the World Tree’s Eco-Tree Program for a special webinar. You’ll learn more about our company, the farmers and how we are establishing the market for our beautiful Empress lumber.  

 World Tree 101: Who we are, what we grow and how we are establishing our place in a $178B market  

 Wed, Nov 9th at 1 PM PT

Find out more and register


Our Community Joins In! | Insider Investment Notice

We're excited to see our community come in and invest in World Tree USA, LLC. 

Our Insiders have invested a total of $19,394 into the offering to date!

We hope you join in as well! Invest in World Tree USA, LLC on StartEngine!

Please refer to the Company’s offering materials for further information and refer to the Company’s Risk Factors.


World Tree Farmers are our Inspiration!

Our primary business purpose is to grow healthy trees to produce beautiful, versatile hardwood lumber. But our larger purpose includes putting new life into degraded and underutilized farm land, drawing down carbon, and protecting our natural forests. We couldn’t do any of this without the care, compassion and savvy of our farmers who are with us every step of the way.

We’d like to introduce you to one World Tree farmer who is a living demonstration of what the Eco-Tree Program is all about. Derek Herman and his family have created an innovative farm system in Northern Guatemala and have put the Empress tree at the centre of their story.

Derek is a trained agricultural engineer and has a clear vision of what he wants for the family land.  He was attracted to the Empress Splendor tree for its fast growth. He was also impressed by its ability to be used in intercropping systems and its benefits to cattle.

“Derek and his brother got on a Zoom call with us and showed us their farm design. It was amazing! They called it the ‘triangle system’ and had teak, cedar and Empress trees growing together in harmony with other crops like corn. This is just the kind of multi-use farm system we love to support,” says Dr Cathy Key, World Tree’s President.

Over the past two years Derek and his family have planted 350 acres of Empress trees. The area is warm and wet – ideal conditions for the Empress – but things didn’t go exactly to plan at first.  

Weed control was a problem and in addition the soil was too wet. Survival in some fields was just 50%.

“What we like to see in our farmers is a willingness to listen and to improve. Derek and his family worked closely with our forestry team to find solutions to their problem fields. That included wider spacing in the corn fields, and building a new drainage system in the low-laying areas, “says Cathy. 

As part of the Eco-Tree Program, we have a reserve for replacing trees that are lost in the first two years, and we were able to use this to replant in the fields that experienced the losses. The results have been impressive and the trees across the farm are healthy and thriving.

This project is an excellent example agroforestry in Guatemala, a country with one of the highest rates of deforestation in the Americas It lost 21% of its tree cover between 2000 and 2021. The causes are primarily the conversion of forests into cropland and cattle pastures. Derek’s farm brings the trees back, and combines them with food crops and cattle, resulting in multiple revenue streams and improving the local ecosystem.

This successful farm has also become an economic driver in the region. “This system will allow us to offer decent work to 25-30 permanent employees in a region where a model of sustainable development is very much needed”, says Derek. This is significant in a country where the average small family farm generates only a gross annual income of about $6772 USD. 

Derek’s family hope to plant another 85 acres next year. That's only possible with the support of this community. 

Thank you to all our investors who have made it possible for Derek to realize his vision of a farm where the land, crops and the people thrive together.

If you have not invested yet, please help us reach 100 investors this weekend on StartEngine – we are SO close! 

And don't forget to share our campaign with friends and family - the more investors we have, the more trees we can plant, carbon we can sequester, and farmers like Derek we can support.

Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into World Tree USA LLC.


StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.


1/10 acre of trees planted

Offset 1 year of carbon emissions Receive 25% (pro-rata) of lumber profits Impact Certificate


¼ acre of trees planted

Offset 2.5 years of carbon emissions Receive 25% (pro-rata) of lumber profits Impact Certificate


½ acre of trees planted

Offset 5 years of carbon emissions Receive 25% (pro-rata) of lumber profits Impact Certificate


1 acre of trees planted

Offset 10 years of carbon emissions Receive 25% (pro-rata) of lumber profits Impact Certificate


2+ acres of trees planted

Offset 20 years of carbon emissions Receive 25% (pro-rata) of lumber profits Impact Certificate 5% bonus units


5+ acres of trees planted

Offset 50+ years of carbon emissions Receive 25% (pro-rata) of lumber profits Impact Certificate Offset Inner Circle Talk with CEO (Doug Willmore) 10% bonus units




Cancel anytime before 48 hours before a rolling close or the offering end date.


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