INVEST IN VANLAB TODAY!
Ready-to-Assemble Campervan Kitsets for a Rapidly Growing Market
$60,979.76 Raised
REASONS TO INVEST
VanLab delivers high quality and affordable self-assembly campervan conversion kits, flat packed and shipped nationwide. We believe we are an industry first, crafting our products specifically to overcome market barriers to entry such as customer time, skill set, product cost, and accessibility.
The $55 Billion USA RV market (2020) is a strong and rapidly growing market space.* VanLab has a product road map to enter the SUV, truck, and minivan markets, which have a combined value of approximately $500 Billion USD (2021). We believe that evolving attitudes towards travel, remote work, and domestic exploration are driving growth in this space.
Our CEOs successfully piloted the VanLab business model in New Zealand, and are ready to adapt and scale to the US Market. When it comes to expertise, Ian boasts 15 years of experience in production and brand strategy while successfully owning a LA-based Creative Production studio. Ex. McLaren Automotive engineer, Andy has a PhD. in Aeronautical Engineering, and honed his trade with aircraft (BAE Systems, UK) and supercars in the fields of aerodynamics and thermodynamics.
the pitch
VanLab USA manufactures beautiful, ready-to-assemble campervan conversion kits from premium and sustainable materials. We believe we make Vanlife more accessible than ever before. Flatpacked and shipped within 5 days of order, our dream campervan kitsets can be self-assembled in just 2 days with no pre-requisite skills required. We are experts in design optimization for small areas, we strongly believe in re-purposing space to deliver multi-functionality and effortless versatility. Our automated manufacturing process aims to modernize our market space with affordable, practical, and aesthetically focused flatpack kits - all shipped nationwide using our unique sustainable and ‘up-cycable’ packaging. Our market space is in growth, with 53% of millennials now interested in buying an RV. We believe we are introducing a product designed for scalability and have remained cash flow positive with zero debt. Already turning heads in the automotive industry, VanLab was recently featured in Ford's new 'Ford Pro Transit' launch video.
Finally, the van conversion you always dreamed of
At VanLab USA, we believe we are disrupting and modernizing the RV market with an innovative, industry-first product: our pre-designed, ready-to-assemble campervan conversion kits are currently being shipped nationwide.
We have backed our Scandinavian design aesthetic with a clear brand identity and consistent messaging of mass market affordable luxury. Now, we are entering the rapidly growing US RV industry.
We believe that the concept of remote living, remote working, and domestic exploration has been accelerated by the COVID 19 pandemic, improved communication infrastructure, and influencer-heavy documentation of the idyllic life-on-the-road for the millennial generation. A trend backed by automotive giants such as Ford and Rivian (source).
**The above video is a time-lapse of construction, and may not reflect the true amount of assembly time.
Following our success with VanLab NZ, we are seeking investment to enhance our established methodologies and expand our products within the rapidly growing US RV market.
*The above stop motion is a functional demonstration of an assembled kit.
The Problem & Our Solution
Making ‘VanLife’ more accessible with our high-quality, self-assembly campervan conversion kits
We believe it’s not so easy to start a ‘VanLife.’ We’ve found that converted vehicles are expensive to buy, time consuming to have built, and difficult to DIY.
We listened to our customers and heard their struggles. A combination of time, lack of space, and concerns over prerequisite skill-sets limited them from building their own conversion. We created VanLab to remove these barriers for the earnest explorer, the weekend rambler, or even the remote worker. Our removable kits enable the upfitting of existing vehicles to better reflect the multi-purpose requirements of the user. We aim to deliver the feel of a boutique hotel with the view of the Grand Canyon, all at an affordable price.
*The above video is a time-lapse of construction, and may not reflect the true amount of assembly time.
Growth and scalability are at the heart of VanLab’s process, utilizing 3D scanning, computer aided design, and automated manufacturing. Taking inspiration from the automotive production line model, we design our kits following Poka-Yoke (meaning mistake-proof) principles; think square peg AND a square hole. Each panel is pre-labeled, pre-drilled, and pre-shaped to only fit in the correct location.
Our expert in-house design team crafts precise engineering drawings of every detail, before exporting files for contract manufacturing. The automated CNC manufacturing process is fast, efficient, and highly repeatable; cutting perfect kitsets everytime. Once programmed, a kit is produced on one machine in just 4 hours. With a nationwide network of CNC manufacturers, this methodology provides a pathway for rapid growth by reducing capital expenditure, staffing costs, and early overheads.
We send our kits to customers (our quasi-workforce), who then assemble them following our detailed instruction manual. This allows us to grow assembly volumes without increasing staff requirements.
Our low overhead and scalable business model focuses on the reinvestment of profits back into the business which we can then put towards market share growth.
The Market & Our Traction
Taking off in a growing market sector
The popularization of ‘VanLife’ is booming and it's here to stay.
(source, source- starting at current timestamp 4:58)
We believe that the 'Van life' market sector is seeing significant growth due to changing customer behavior towards work, travel, and domestic exploration. We believe that this increasing interest in Vanlife & its assoicated products is also reflected via the following investment amounts in other marketplace competitors. For example, RV Ezy- a peer-to-peer marketplace for RVs- raised about $19M as of May 2021. Cabana- a company that turns vans into bookable mobile hotels- raised $10M via Series A as of June 2021 (source). Finally, Outdoorsy, as of June 2021, had raised a total of $195.1M in finding over 8 rounds (source, source, source, source, source). These rental platforms sell the dream of the modern RV lifestyle; the reawakening of the simplicities of nature and the experience of accessible luxury. This has converted to 53% of millennials looking to continue this dream with RV ownership (source- starting at current timestamp 4:58).
VanLab is designed to capitalize on this demand. We believe that this sizeable interest in the 'Vanlife' lifestyle, along with evolving consumer attitudes towards combining working from home and travelling domestically, has created a relatively lucrative market for VanLab to participate in with our innovative designs and streamlined self-assembly model.
The RV market is expected to hit $87.89 Billion by 2028 at a CAGR of 6.7% with North America expected to dominate the market due to the rapid development of outdoor activities (source). Additionally, we have a product road map expanding into the mini-van, truck, and SUV markets, which have a total combined value of $500 Billion per year in the US (source).
Catching a contemporary trend in the automotive market, Ford has specifically targeted VanLife with their 'Ford Pro Transit'; a vehicle designed for aftermarket RV conversions. Ford claims the largest market sector for this vehicle is the DIY-ers (source). In their launch video, the VanLab Ford Transit kit was featured as a complementary product to highlight the accessibility of RV conversions to this group.
Additionally, others are taking notice of VanLab as a part of this space too. We were featured in Automotive websites such as Motor1 and The Autopian, along with the luxury Architecture & Design Magazine, Dwell (source, source, source, source).
We are seeing a growth in order volume, weekly we are achieving up to $18.5K revenue and over 10,000 website sessions. We have recently released viral video content across multiple social media platforms in partnership with a VanLife influencer, Deanna Dunn. Over a 4 week period, we achieved over 8 million of video views on TikTok, Youtube, and Instagram, with over $1million of products “added to cart” on our website (based on number of sessions ‘added to cart’ and average website sale value for the same time period). We have 100% five-star reviews across Google and Facebook.
*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.
Why Invest
We think VanLab has the potential to be an exciting disruptor
As we dive into our rapid expansion phase, we feel we have clear and solid foundations of design, brand, operations, and market in place.
We have developed our operations with the goal of out-growing and out-scaling our competition. The investments received in this campaign will be used directly for growth in the avenues of delivering our product road map, marketing and customer experience.
We have our designs perfected, we have our machines programmed, our instructions written, our methodologies defined, our trademark pending, our brand developed, and are part of a growing market. With a scalable model, zero debt, a lightweight, and proven process, we now look to expand with your support. Join us as we tackle the growing US RV market, and invest in VanLab!
ABOUT
HEADQUARTERS
875 Cochran St, Unit 10
Simi Valley, CA 93065
WEBSITE
View Site
VanLab designs and manufactures a range of high-quality, aesthetically focused flatpack campervan kitsets, which we believe makes it easier than ever before to embrace the outdoor lifestyle. We enable our customers to assemble their dream campervan in just 2 days, with a flatpack kit delivered directly to their door. With our introductory product lineup, we are currently achieving up to $18.5k in weekly revenue, and looking to expand into a growing market.
TEAM
Andrew (Andy) Jones
CEO
Ian Fitzhenry
CEO
TERMS
VanLab
Overview
PRICE PER SHARE
$4.81
DEADLINE
May 1, 2023
VALUATION
$10.49M
AMOUNT RAISED
$60,979.76
Breakdown
MIN INVESTMENT
$250.12
MAX INVESTMENT
$1,199,998.80
MIN NUMBER OF SHARES OFFERED
3,118
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
249,480
Maximum Number of Shares Offered subject to adjustment for bonus shares
Company | : | VanLab USA |
Corporate Address | : | 875 Cochran St, Unit 10, Simi Valley, CA 93065 |
Offering Minimum | : | $14,997.58 |
Offering Maximum | : | $1,199,998.80 |
Minimum Investment Amount(per investor) | : | $250.12 |
Terms
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 3,118 |
Maximum Number of Shares Offered | : | 249,480 |
Price per Share | : | $4.81 |
Pre-Money Valuation | : | $10,491,812.50 |
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Loyalty Bonus | 7% Bonus Shares
As you expressed early interest in VanLab USA, you are eligible for additional bonus shares.
Time-Based Perks
Friends and Family Early Birds
Invest within the first 72 hours and receive an additional 10% bonus shares.
Super Early Bird Bonus
Invest within the first week and receive an additional 5% bonus shares.
Early Bird Bonus
Invest within the three weeks and receive an additional 3% bonus shares.
Amount-Based
$250+
2% Bonus Shares, 75 votes for the next product we deliver, and a 2% gift card for use against any VanLab product.
$500+ | STARTER KIT
2% Bonus Shares, 150 votes for the next product we deliver, 5% gift card for use against any VanLab product.
$1,000+ | INVESTORS KIT
5% Bonus Shares, 300 votes for the next product we deliver, and a 2.5% gift card for use against any VanLab product.
$2,500+ | DISCOUNT MY KIT
2% Bonus Shares, 750 votes for the next product we deliver, and a 12% gift card for use against any VanLab product.
$5,000+ | PREMIUM KIT
7% Bonus Shares, 750 Votes for the next product we deliver, a 7% gift card for use against any VanLab product, VanLab t-shirt & VanLab hat.
$10,000+ | VANLAB KIT
10% Bonus Shares, 750 votes for the next product we deliver, and a 10% gift card for use against any VanLab product, VanLab t-shirt & VanLab hat.
VanLab will allow investor to vote on the next product delivery of our road map. We will prepare a document listing the next products we can design and a timeline to bring them to market. Each investment will qualify for a different perk level which includes a set amount of votes. Investors will have the opportunity to vote for the products they would like to see prioritized. Investors will also receive a discount to pre-order this product per the Amount-Based Tier structure outlined in our Offering Terms.
The 10% StartEngine Owners' Bonus
VanLabs, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $4.81/ share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $481. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Any expense labeled “Administrative Expenses” not strictly for administrative purposes. Any expense labeled “Travel and Entertainment”. Vendor payments.
NEW UPDATES
03.21.23
VanLab to enter $500bn Marketspace
We are pleased to announce that product development is well underway for an innovative and new VanLab product, aimed at the Sports Utility Vehicle (SUV) market. The SUV market is currently worth $300.76bn. We also have upcoming plans to release a second generation of product for the truck and minivan market, bringing the total market size to $500bn.
Our new product will be a 'one-size-fits-all' design, allowing us to cut before order and opening up new distribution channels with a B2B sales focus. This innovative design will set us apart from our competitors and provide us with a competitive edge in the market.
We are proud to share that we are on track to have the first parts in hand in early April. Our team has been working tirelessly to ensure that the product meets our high standards of quality and functionality.
Alongside our new product, we are continuing the expansion of our van ranges. We are currently working to deliver a new design for the Ford Transit Extended model to our customers by the end of March, with further models for Promaster and Transit Connect in the pipeline.
We are confident that our new product will be a game changer in the SUV market and we are excited to see the impact it will have on our company's growth. We would like to extend our thanks to our investors for their continued support as we move forward with this exciting new venture.
PRESS
ALL UPDATES
03.09.23
Our Sustainability Focus
The core concept of VanLab’s business model is that our kits can be shipped to every corner of the country and assembled on site. However this presents a number of problems…
- How do we protect our kits in transit?
- How does the customer dispose of their shipping box?
- How do we achieve a zero plastic shipping solution?
We set our Design team to task, and have developed a novel zero plastic and up-cyclable shipping solution. Up-cyclable? To up-cycle your packaging. To repurpose your shipping crate into something new, and useful. In our case, a set of complementary flatpack stools to take on your adventure.
Taking inspiration from the cereal boxes of our childhoods, our kits follow the same methodology. Cut along the pre-defined lines to cut out 8 individual pieces which can then be slotted together to make 2 bar stools. They are simply pulled apart, and stowed as flat pieces of wood; no tools required.
Our shipping crate also features a clever little divider to keep your panels safe in transit, while allowing our team to pack your fitting kit in a PLASTIC FREE package. We believe our shipping crates highlight the attention to detail we follow to produce products true to our company values.
Check out a render of our NV200 shipping crate and stools below as an example.
Pretty neat hey!
03.05.23
422% Year-on-Year Revenue Growth. 281% Website Traffic Growth.
The results are in, and the first two months of 2023 have surpassed expectations. We have experienced an incredible 422% Year-on-Year (YoY) growth in sales revenue when compared to the same period in 2022. This YoY growth has been powered by a four month run of Month-on-Month (MoM) growth, dating back to October 2022.
We are particularly pleased with this recent performance, considering it spans the winter months. And, as we all know, camping can be a fair-weather hobby! We believe the recent growth trend demonstrates the increasing demand of a changing market space and the building excitement for our products. It supports our belief that VanLab is at a tipping point for continued success.
We look forward to the Spring and Summer months, with early signs looking really positive. Over the first two months of 2023, our website traffic has increased 281% compared to the same period in the previous year.
Our social media following has also seen a 245% growth on the Instagram platform, with content going viral and reaching 10.2 million views on just one video. Also, on the up are web inquiries, average order price, number of orders and direct and organic web traffic.
Thank you for your continued support, and we look forward to sharing more updates with you soon.
02.23.23
VanLab: Finalist at International Design Award
We are thrilled to share with you that our ready-to-assemble flatpack campervan conversion kits have been selected as a finalist for the IF Design Award in Berlin this year. This is a significant milestone for VanLab USA, and we are honored to have been chosen among almost 11,000 submissions from 56 nations by a panel of 132 design experts. The finals will be held 15th May 2023.
The IF Design Award is one of the most renowned international design awards in the world, recognizing outstanding design achievements across various disciplines, including product design, communication design, and packaging design. Being selected as a finalist is a testament to our team, who have worked tirelessly to design and develop a product that is both easy to assemble, functional and affordable. We are thrilled to see our hard work recognized on a global stage.
Previous winners and finalists of the IF Design Award include some of the world's most innovative companies, such as Apple, BMW, Philips, and Samsung. We are proud to be recognized alongside such esteemed peers and to be among the top designs in this year's competition.
We look forward to the Finals in May. 
02.21.23
$50,000 hit and we’ve gone viral!
Hey guys, we wanted to touch base and update you on our progress.
Firstly, to our Investors so far, we’re humbled by your support, THANK YOU! We’ve smashed through the $50k milestone, and are pushing on to the next!
As well as this, we’ve gone viral! We’re pushing on social media and growing our community and business. We recently hit 10 MILLION views on just one of our instagram videos! The video shows off the essence of our ready-to-assemble campervan kits; you can check it out @VanLabUSA on instagram! We believe the response to this video shows how exciting our unique product is, and is driving our following and growing our community.
More exciting updates to follow soon!
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
REWARDS
$250
Tier 1
2% Bonus Shares, 75 votes for the next product we deliver, and a 2% gift card for use against any VanLab product.
$250
Earn 10% Bonus Shares
Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.
$500
STARTER KIT
2% Bonus Shares, 150 votes for the next product we deliver, 5% gift card for use against any VanLab product.
$1,000
INVESTOR KIT
5% Bonus Shares, 300 votes for the next product we deliver, and a 2.5% gift card for use against any VanLab product.
$2,500
DISCOUNT MY KIT
2% Bonus Shares, 750 votes for the next product we deliver, and a 12% gift card for use against any VanLab product.
$5,000
PREMIUM KIT
7% Bonus Shares, 750 Votes for the next product we deliver, a 7% gift card for use against any VanLab product, VanLab t-shirt & VanLab hat.
$10,000
VANLAB KIT
10% Bonus Shares, 750 votes for the next product we deliver, and a 10% gift card for use against any VanLab product, VanLab t-shirt & VanLab hat.
JOIN THE DISCUSSION
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
WHY STARTENGINE?
REWARDS
We want you to succeed and get the most out of your money by offering rewards and memberships!
SECURE
Your info is your info. We take pride in keeping it that way!
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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
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