GET A PIECE OF UNREAL DELI
Make Your Next Bite Unreal
$25,005.83 Raised
REASONS TO INVEST
We earned our reputation by delivering on our commitment to provide the most delicious, premium quality, plant-based deli meat using whole vegetables and protein-rich grains.
Proven track record with customers, retailers and foodservice: Additionally, we possess a leadership team that brings over 100 years of combined experience in entrepreneurship, marketing, branding, product development and manufacturing technology.
Key Distribution with Chains like Publix, Kroger, Albertsons, Whole Foods: We will also be entering into several new large accounts through early 2024 including Walmart, Giant Eagle and HEB, and thousands of college campuses this school year.
THE PITCH
100% Plant-Based + 1000% Deli-cious = Everyone Wins
At Unreal Deli, we make delicious, premium plant-based deli meats using whole vegetables and protein-rich grains. Backed by 100+ years of NY deli tradition and voted the #1 Plant-Based Meat by Thrillist, our meat has won multiple awards and has been featured on Shark Tank.
Even as plant-based products currently claim only 1.4% market penetration (source), the rapidly increasing demand due to growing concerns over climate change, and the headwinds of Millennials & Gen Z is driving exponential growth.
We are already in over 3,000 grocery and restaurant doors with thousands more locations coming later this year and next. As we align key retailers & distribution channels to become a major plant-based food supplier, now is the time to join Unreal Deli.
THE Problem & our solution
Using Whole Vegetables and Grains to Make Premium Plant-Based Deli Meats
Traditional deli meats are bad for people’s health, the ecosystem, and our animal friends, yet 300 million sandwiches are eaten in the US every day (source). Meanwhile, many meat alternatives are overly processed and use synthetic ingredients, sacrificing many of the benefits of plant-based eating.
After going plant-based, founder, Mrs. Goldfarb craved a truly delicious deli sandwich, making home-kitchen corned beef from beets, chickpeas, and tomatoes that would go on to blow the minds of friends and family, local delis, and the Sharks on Shark Tank!
Today, Unreal Deli is in several thousand iconic grocers, delis and restaurants -committed to creating the best-tasting, most premium and unprocessed deli products using real ingredients like whole vegetables in every meat.
Nutritious and delicious, while being compassionate - now that’s Unreal.
THE MARKET & OUR TRACTION
Award-Winning Recipes Shaping the Fast-Growing Future of Food
The US plant-based food market was worth $8 billion in 2022, with sales up 7% from 2021 (Source). Flexitarians represent a growing number of Americans, leading the way to going vegetarian and vegan, with nearly 32% of people identifying as mostly vegetarian and 39% of US consumers adding more vegan food to their diet (Source). Gen Z and Millennials are leading the charge, wanting to vote with their dollar and pave the way for a healthier world.
WHY INVEST
Using Our Rapid Growth the Protect Our Fragile Planet
Our mission is to make people healthy, heal the planet, and keep our animals safe by earning a profit while making a difference. We are now entering the foodservice channel, as we continue to broaden our retail reach and work on an aggressive line of new, incredible Unreal meats. With key retailers & distribution channels in place, we are ready to become a major plant-based international food company.
Join us in launching the plant-based sandwich revolution.
ABOUT
HEADQUARTERS
3315-E Kimber Dr
Thousand Oaks, CA 91320
WEBSITE
View Site
Unreal Deli makes award-winning, premium plant-based deli meats as seen on Shark Tank and voted the #1 Plant-Based Meat by Thrillist. We are currently in thousands of locations with three amazing products and more in development, including the finest plant-based Bacon coming this summer!
TEAM
Jenny Goldfarb
Founder, Board Director & CEO
Steven Gross
CFO, COO, EVP & Board Director
D Morris
Director of Marketing & Chief Creative Officer
Rosanna Caira
Director of Research & Development
Rosie Anthony
Client Relationship Manager
TERMS
Unreal Deli
Overview
PRICE PER SHARE
$17.87
DEADLINE
Oct 12, 2023
VALUATION
$19.99M
FUNDING GOAL
$15k - $1.23M
Breakdown
MIN INVESTMENT
$339.53
MAX INVESTMENT
$1,234,995.70
MIN NUMBER OF SHARES OFFERED
839
MAX NUMBER OF SHARES OFFERED
69,110
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives*
Time-Based Perks
Friends and Family - Invest within the first 48 hours and receive +10% bonus shares
Super Early Bird - Invest within the first week and receive +5% bonus shares
Early Bird Bonus - Invest within the first 2 weeks and receive +1% bonus shares
Volume-Based Perks
Tier 1 | "Take A Bite" — Invest $339+ and receive a shoutout on our social media!
Tier 2 | "Mile High Stack" — Invest $1,000+ and receive a shoutout on our social media + an exclusive, limited-edition #MakeItUnreal Apron!
Tier 3 | "I’ll Have What She’s Having" — Invest $5,000+ and receive a shoutout on our social media + an exclusive, limited-edition #MakeItUnreal Apron + our Deli-In-A-Box VIP set with all our meats and all the fixings!
Tier 4 | "You’re A Regular" — Invest $10,000+ and receive a shoutout on our social media + an exclusive, limited-edition #MakeItUnreal Apron + our Deli-In-A-Box VIP set with all our meats and all the fixings + 5% off orders from our website for a full year!
Tier 5 | "What A Mensch!" — Invest $25,000+ and receive a shoutout on our social media + an exclusive, limited-edition #MakeItUnreal Apron + our Deli-In-A-Box VIP set with all our meats and all the fixings + 10% off orders from our website for a full year!
Tier 6 | “Shark Tank Vibes” — Invest $50,000+ and be included in our semiannual Investor Calls with the Unreal Deli team + receive a shoutout on our social media + an exclusive, limited-edition #MakeItUnreal Apron + our Deli-In-A-Box VIP set with all our meats and all the fixings + 15% off orders from our website for a full year + 5% bonus shares!
Tier 7 | “The Goldfarb Standard” — Invest $100,000+ and be included in our semiannual Investor Calls with the Unreal Deli team + receive a ticket* to an in-person “Meat-n-Greet” lunch with Mrs. G herself + a Deli-In-A-Box VIP set with all our meats and all the fixings MONTHLY FOR A YEAR + a shoutout on our social media + an exclusive, limited-edition #MakeItUnreal Apron + 15% off orders from our website for a full year + 10% bonus shares!
*Meat-n-Greet will be held at one of our vegan food service partner locations in the greater Los Angeles area. Transportation including airfare, taxi/rideshare, and hotel not included.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
*Crowdfunding investments made through a self-directed IRA cannot receive perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those perks because they would be receiving a benefit from their IRA account.
StartEngine Owners' Bonus
Unreal Deli, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 10 shares of Unreal Deli Common Stock at $17.87 / share, you will receive 11 shares of Unreal Deli Common Stock, meaning you'll own 11 shares for $178.70. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and an exclusive, limited-edition #MakeItUnreal Cutting Board in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative.
ALL UPDATES
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
REWARDS
$339
Earn 10% Bonus Shares
Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.
$339
Tier 1 | Take A Bite
Invest $339+ and receive a shoutout on our social media!
$1,000
Tier 2 | Mile High Stack
Invest $1,000+ and receive a shoutout on our social media + an exclusive, limited-edition #MakeItUnreal Apron!
$5,000
Tier 3 | I’ll Have What She’s Having
Invest $5,000+ and receive a shoutout on our social media + an exclusive, limited-edition #MakeItUnreal Apron + our Deli-In-A-Box VIP set with all our meats and all the fixings!
$10,000
Tier 4 | You’re A Regular
Invest $10,000+ and receive a shoutout on our social media + an exclusive, limited-edition #MakeItUnreal Apron + our Deli-In-A-Box VIP set with all our meats and all the fixings + 5% off orders from our website for a full year!
$25,000
Tier 5 | What A Mensch
Invest $25,000+ and receive a shoutout on our social media + an exclusive, limited-edition #MakeItUnreal Apron + our Deli-In-A-Box VIP set with all our meats and all the fixings + 10% off orders from our website for a full year!
$50,000
Tier 6 | “Shark Tank Vibes”
Invest $50,000+ get included in our semiannual Investor Calls + shoutout on social media + limited-edition #MakeItUnreal Apron + Deli-In-A-Box VIP set with all our meats and fixings + 15% off orders from our website for a full year + 5% bonus shares!
$100,000
Tier 7 | “The Goldfarb Standard”
Invest $100,000+ and be included in our semiannual Investor Calls with the Unreal Deli team + receive a ticket* to an in-person “Meat-n-Greet” lunch with Mrs. G herself + a Deli-In-A-Box VIP set with all our meats and all the fixings MONTHLY FOR...
JOIN THE DISCUSSION
0/2500
HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
WHY STARTENGINE?
REWARDS
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SECURE
Your info is your info. We take pride in keeping it that way!
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Matthew Dunning
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