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We are bringing innovations in modular construction to the hospitality industry to create faster, greener, and more cost-effective building solutions over traditional site-built developments. The hospitality industry specifically represents one of the highest opportunities for savings using modular construction given its high degree of repeatability.*
Demand for vacation rentals and other alternative travel lodging is increasing 20%+ year over year while new property developments are struggling to keep up the pace, creating record occupancy and rental rates. As a result, demand is growing for a sustainable solution to meet the shortfall in lodging supply as more investors move into the segment.**
Relying exclusively on earned media coverage and zero spent on marketing, we already have over $7 million in direct-to-consumer pre-order reservations*** for our launch product and additional investor interest in our own branded joint venture developments.
*The above is a depiction of our model unit. The unit is ready for production but not yet available on the market.
At Tomu, we designed a highly-efficient scalable modular architecture system to create a greener, faster, and more economical solution to new hospitality development over traditional site-built projects. We build all of our guest units from the same core structural components with the ability to be reconfigured and aesthetically skinned to meet the requirements of both traditional flagged brands and independent operators. Our units are manufactured at our facility, then shipped directly to the site, 95% ready for final installation – preparing our clients to begin operating with Tomu faster, while reducing their environmental impact in construction and over their operational lifespan.
The Problem & Our solution
We launched Tomu with 3 issues in mind:
Traveler preferences for lodging are changing
Insufficient lodging supply is impacting housing affordability
Hospitality real estate needs to be more sustainable to construct and operate over its useable life.
Traveler demand for vacation rentals and non-traditional hotels grew by 22.4% year-over-year, while the supply of new rentable properties was only able to grow 2.4% (Source). As a result, demand for new income-producing properties from private and institutional investors is spilling into the residential market and increasing pressure on the already limited housing supply.
The above graphic highlights anticipated features of Tomu's units. The units are in the pre-order stage and are not available to the general public.
Our product line is purpose-built for the guest preferences and operating demands of hospitality, creating an alternate supply of rentable units by offering developers and investors a product that will cost less and deliver higher potential rental rates. Our individual and commercial customers simply select their needed unit types, requirements, and quantities, and units are delivered to their site 95% complete, and able to be assembled in a matter of days. As we move into production, we plan to sell customizable units directly to hospitality developers and investors, with an “off-the-shelf” version available for individual buyers.
*The above is a rendering of a possible configuration of the product.
the market & Our Traction
The U.S. vacation rental industry was valued as $13.3 billion in 2021 and is estimated to be worth $20 billion by 2025 (Source). Rising short-term rental occupancies and average daily rates are driving a wave of new private and institutional investors into the segment (Source).
*The above is a rendering of a future product.
Since we soft-launched a preview of our product line, we've already seen a massive amount of individual and developer interest, with over $7 million in direct-to-consumer pre-order reservations* and additional investor interest to participate in joint ventures of our own branded developments. Tomu was named one of American Inno's 40 Startups to Watch in the U.S. and has been featured in Bloomberg News, the Washington Business Journal and Inhabitant (Source).
*Please note pre-order reservations are just reservations for our product, customers still will need to finalize and pay for their orders.
*The above are images of a future product, ready for development but not yet available on the market.
As we grow, we plan to expand our in-house and partnered manufacturing capacities, scale our marketing and business development strategies, and seek out the best talent in design and building innovation. By providing a building product better suited for the needs of hospitality and short-term rentals, we are positioned to be a key supplier of net new lodging units and mitigate the pressure placed on the residential housing market.
Join us as we bring modular construction and innovation to the hospitality industry to create a more environmentally sustainable and socially conscious future for hospitality development.
Tomu, Inc. (“Tomu”) builds prefabricated guest units specifically designed for the demands of hospitality use and rapidly-growing alternative lodging demand from travelers. Our easily scalable modular system offers a variety of layouts and modification options for developments of all sizes and operator types. Our mission is to create inspiring spaces using design and building innovation to build the future of sustainable travel lodging, working with boutique operators and major hospitality brands to bring both their projects and our own branded developments to life more quickly and cost-effectively.
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What is a Convertible Note?
A convertible note offers you the right to receive Common Stock in TOMU. The amount of Common Stock you will receive in the future will be determined at the next equity round in which the Company raises at least $1,000,000.00 in a qualified equity financing. The highest conversion price per security is set based on a $20,000,000.00 Valuation Cap or if less, then you will receive a 20.00% discount on the price the new investors are paying. You also receive 6.00% interest per year added to your investment. When the maturity date is reached, if the note has not converted then you are entitled to receive Common Stock equal to your investment and interest back at a price per security determined by dividing the Valuation Cap by the aggregate number of outstanding equity securities of the Company as of immediately prior (on a fully diluted basis).
Voting Proxy. Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Common Stock issuable upon conversion of the Securities, (ii) give and receive notices and communications, including notices of stockholder meetings and related proxy statements, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Common Stock or Preferred Stock issued upon conversion of the Securities. However, this proxy will terminate upon the closing of a firm commitment underwritten public offering pursuant to an effective registration statement under the Securities Act covering the offer and sale of the Common Stock of the Company or the effectiveness of a registration statement under the Securities Exchange Act of 1934, as amended, covering such Common Stock. Notwithstanding the foregoing, in the case of any shareholder meeting of the Company, the proxy and power granted to the CEO by the Subscriber pursuant to this Section shall only become operative if the Subscriber fails to attend and vote at, or otherwise deliver a proxy on or prior to the date of, such meeting.
Qualified Financing is to be defined as a transaction or series of transactions pursuant to which the Company issues and sells shares of its Common Stock (including Common Stock issued or issuable upon conversion of Preferred Stock) resulting in gross proceeds to the Company of at least $1,000,000.00.
Friends and Family - First 6 days | Additional 4% note interest (10% total)
Early Bird Bonus - Next 7 days | Additional 2% note interest (8% total) + investment level perk
Tier 1 Perk — Invest $250+ and receive the standard 6% interest rate + invite to our investor community news
Tier 2 Perk — Invest $500+ and receive the standard 6% interest rate + $50 Tomu online store credit
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Tier 13 Perk — Invest $1,000,000+ and receive the standard 6% interest rate + 20% discount off MSRP of unlimited units (limit 1 investor)
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus interest from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
Tomu, Inc. will offer a 10% additional bonus interest for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
Eligible StartEngine shareholders will receive a 10% increase in the annual interest rate on Convertible Promissory Notes in this Offering. This means your annual interest rate will be 6.6% instead of 6%.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the Company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the Offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Inter company debt or back payments. Any expense labeled “Administrative Expenses” not strictly for administrative purposes.
To Our Community,
We're excited to share that Tomu, Inc. has surpassed another milestone of $150,000 in investments in our crowdfunding campaign! This milestone is a testament to your support and belief in our mission to create a more sustainable future for the leisure and hospitality industries.
If you haven’t already, we hope you’ll take the time to learn more about our mission and how you can be a part of it. Act soon! Our current round closes Thursday, June 29th.
- The Tomu Team
To Our Followers,
We're in the final stretch! There are only 29 days left to invest in Tomu, Inc. on StartEngine. Our mission is to create a more sustainable future for the hospitality industry by making hotels and lodging more efficient to construct, less wasteful to operate, and more accessible to own.
With your support, we've already raised nearly $150,000 on StartEngine to date and we're inviting you to be part of this exciting journey.
Have more questions? Reach out to us and we're happy to answer or visit our website www.tomuhaus.com.
- The Tomu Team
It's been a whirlwind year at Tomu. As we've been rapidly adapting and evolving to meet the needs of growing demand, we realize we haven't been as proactive as we'd like in sharing some exciting developments. However, we believe it's important to take a moment and share our journey with you to bring you up to speed on all the strategic updates and exciting changes that have taken place at Tomu over the past year.
The Launch and Initial Vision
When Tomu was launched, the vision and opportunity were clear: to solve the shortage in lodging supply that was exacerbating unaffordability in residential housing through a modular building product that was sustainable and specifically designed for the demands of hospitality use. The initial target market was individuals and real estate investors, who were looking for vacation homes or to grow their short-term rental property portfolio. We opened reservations to these individual buyers and saw immediate interest.
A Pivotal Moment
In June of last year, we received an invite to exhibit our model unit at the 2022 Innovative Housing Showcase (put on by the Department of Housing & Urban Development and the National Association of Home Builders) on the National Mall in Washington, DC. This served as a turning point for Tomu. Here, we found ourselves in conversations with national developers interested in purchasing Tomu units in quantities of 50, 100, or even 200+ and expanding into the new “experiential” and “lifestyle” segments of the lodging market barely tapped into. This unexpected interest at an order of magnitude far great than we ever expected was a wake-up call, leading us to rethink our approach.
The Reset and Redesign
Recognizing the need to meet the demands of these high-volume clients, we took a step back to refine the design our modular system at every step from supply chain and manufacturing to customization and transportation. The focus was not just on creating a desirable design but evolving into a complete system that maximizes its transportation efficiency and usability for a range of hospitality operators. This was a challenging and time-consuming process, but one that was necessary to truly scale the company and face the industry’s deeper issues of constrained new supply and the need for greater sustainability.
The result of this redesign was an evolution from a line of prefab lodging to a complete modular building system that offers:
Today, we see Tomu as not just a modular builder. We are a hospitality development company, committed to providing cost-effective and sustainable building solutions that enable our partners to better deliver on guest experience and move the industry forward through innovation. We are proud to be a part of the hospitality community and thankful for all the support, trust, and investment that we have received.
Chris Osaka Malcolm Johnson Darius Kuzmickas
Chief Executive Officer Chief Operating Officer Chief Design Officer
Our journey through Japan provided us with invaluable insights and inspiration, shaping the future of Tomu's modular building systems for hospitality
We're back from an enlightening trip to Japan! Our design team explored the latest in sustainable design and hospitality, visiting iconic new hotels and meeting with renowned architects.
This journey provided invaluable insights that will shape our future Tomu designs, reaffirming our commitment to innovative and sustainable modular building systems for the hospitality industry.
For more about our team's experience in Japan, check out the full recap.
From left: Chief Operating Officer, Malcolm Johnson, Chief Design Officer, Darius Kuzmickas, and Chief Executive Officer, Chris Osaka.
HD Expo + Conference 2023 Recap
We're back from HD Expo in Las Vegas, and what an experience it was! Our design team had the opportunity to explore the latest innovations in hospitality design, connect with industry leaders, and gain valuable insights that will undoubtedly shape our future Tomu designs.
This year's Expo was filled with inspiring conversations and cutting-edge design and material trends that reaffirmed our commitment to creating a more sustainable future for the hospitality industry and lodging with our modular building sustem.
For more about our team's experience at HD Expo, check out the full recap.
The launch model from its modular building system for hospitality meets rigorous international building standards, signifying a milestone in the company’s readiness to begin delivering orders
WASHINGTON, DC & FREDERICK, MD – Tomu, Inc. announced today that it has received final approval and certification from ICC-NTA for the Launch Edition of its Studio Villa model from its modular building system. This crucial endorsement marks a significant accomplishment and progress in the company's mission to revolutionize hospitality development with its blend of design and innovation.
ICC-NTA, Inc., a globally recognized certification and inspection agency, is part of the International Code Council Family of Companies. It offers quality assurance services such as product testing, product evaluation, inspection, and certification to businesses in the building product, component, and system industry. Receiving this certification signifies that Tomu's Studio Villa model meets rigorous international building standards, ensuring safety, sustainability, and resilience in their structures.
"We are thrilled to have the Launch Edition of our Studio Villa model fully certified by ICC-NTA," said Chris Osaka, Chief Executive Officer of Tomu, Inc., "This certification validates our commitment and readiness to creating sustainable, innovative, and high-quality prefabricated lodging for the hospitality industry.
With this ICC-NTA certification and approval from the State of Maryland where its facility is located, Tomu, Inc. is now fully approved to begin the manufacturing and delivery of orders on its waitlist.
Discover the scenic retreat seen in the latest episode of HBO's Succession and learn how you can build one for yourself using modular construction
The Juvet Landscape Hotel in Norway recently captured the attention of viewers when it was featured in HBO's Succession Season 4, Episode 5, "Kill List." This breathtaking retreat perfectly blends innovative design with the natural landscape, offering guests a serene and luxurious escape. This self-described "once-in-a-lifetime escape" merges modern architecture with the natural world, offering rooms ranging from $430 to $750 per night.
Nestled amidst Norway's picturesque countryside, the Juvet Landscape Hotel showcases minimalist design and floor-to-ceiling windows that provide guests with unparalleled views of the surrounding forest, mountains, and river. The hotel consists of nine detached rooms, each built to prioritize privacy and harmony with nature.
The Juvet Landscape Hotel has captured the attention of the media before, having been featured in films like Ex Machina and Exit Plan. Producer Scott Ferguson praised the hotel's architecture and setting, calling it a "perfect place for a family gathering in the series."
For those inspired by the Succession hotel and looking to build a similar hotel experience, Tomu's Villa Collection and modular building system could be the ideal solution. By employing pre-designed, customizable modules, the construction process would be significantly faster and more cost-effective than traditional methods. Additionally, Tomu's focus on sustainability and eco-friendly design would ensure that the natural beauty of the location remains the focal point of the experience.
Our modular building system offers the flexibility to create standalone units or configure their orientations to fit a specific hotel's aesthetic and layout needs. This adaptability makes the Tomu system perfect for constructing a hotel like the Juvet Landscape Hotel, where each room is a unique retreat, seamlessly integrated with the surrounding environment.
By utilizing Tomu's modular building system, hotel developers can create their own stunning landscape retreats, providing guests with a memorable and sustainable travel experience. The Juvet Landscape Hotel from Succession serves as an inspiring example of what can be achieved when innovative design, sustainability, and luxury come together in perfect harmony.
Learn more about Tomu’s Villa Collection and modular building system ▸
The innovative modular building system and pre-designed Villa Collection line recognized for pushing to make sustainable hospitality development more accessible
WASHINGTON, DC & FREDERICK, MD – Tomu, Inc., a sustainability-focused hospitality development company, is excited to announce its selection as a finalist in the prestigious Hospitality Design Awards. The company has been recognized under the "Sustainable Solutions" product category for its innovative and eco-friendly approach to new hospitality development.
The Hospitality Design Awards, hosted by Hospitality Design (HD) magazine, honor the best and most innovative designs in the hospitality sector. This year, Tomu is one of four finalists in the "Sustainable Solutions" product category, with the winner set to be announced at the awards gala on June 6th in New York City.
Tomu's modular guest units are designed specifically for hospitality use, offering a faster, cost-effective, and more sustainable alternative to traditional site-built construction. The company's focus on sustainable solutions has garnered attention as the industry pushes to reduce its environmental impact, leading to this prestigious nomination.
"We are incredibly honored to be named a finalist in the Hospitality Design Awards," said Chris Osaka, Chief Executive Officer of Tomu, Inc. "Our team has worked tirelessly to develop a product that revolutionizes the way hospitality properties are built. We look forward to showcasing our innovative product line at the awards gala and continuing to broaden the accessibility of sustainable hospitality development."
As the company continues to grow, it aims to leverage its proprietary modular building system to broaden its product lineup to address additional segments within the hospitality development space.
To see the full list of finalists across all categories, visit hospitality Design’s website at hospitalitydesign.com.
Just a reminder that there's still time to invest in Tomu, Inc.’s fundraising round! We've already raised over $100,000 thanks to our incredible supporters, and we’re very grateful to have you as part of our community.
Starting at as little as $250, you can invest in our innovative approach to creating a more sustainable future for hospitality through our modular building system.
Our campaign ends soon so don't miss your chance to be part of something truly industry disrupting!
Hotel Investors See New Promise in Long-Term Gap Between Supply and Shifting Demand
All types of hotels have enjoyed stellar performance in the post-pandemic surge, but it’s properties offering something distinctive in a particular market that have the most promising financial returns. Investors see the most potential gain in hotels that address growing guest tastes for distinctive, experiential offerings.
That was the word from a few leaders in hotel investment and management at Skift’s Future of Lodging event on Wednesday in London.
“Hotel construction runs at about a three-year lag to hotel performance,” said Richard Clarke, managing director at AB Bernstein.
Well, there has unquestionably been a solid post-pandemic rebound.
No wonder a construction boom is in the works, with some of the big hotel branded groups, such as Hyatt and Hilton, quoting record development pipelines in many markets.
Demand Outpacing Supply Long-Term
A mismatch in supply-and-demand will become another lure for investors in new construction, conversions, and rebrandings.
Demand for overnight hotel stays has grown at about 4 percent year on average fairly steadily for a long stretch of time, Clarke said. This long-term growth is driven by fairly reliable and consistent factors, such as a rising middle class in emerging markets.
“There’s not going to be enough supply of hotels to fulfill that demand in many markets,” Clarke forecasted.
Shifting Consumer Tastes
Echoing observations made earlier at Skift’s event, the panelists said smart hotel investors are chasing differentiated products that will appeal to shifting consumer preferences.
“Even before Covid, there were lots of studies that showed, especially among Gen Z and millennials, that travelers prefer to spend more money into experiences and then things,” Pettigrew said. “They’re going to prefer an experience that is totally different from what they can get from a generic hotel.”
“We strongly believe that there is a complete change in people’s perception about what the ideal hotel experience is like,” Pettigrew said. “They want something that’s more experiential, different and unique. And that is the area that we’re going to be focusing on.”
Read the full recap of today's Future of Lodging Forum on Skift.com
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