Tech-Enabled Sustainable Gifting


At Tokki, we’re revolutionizing the gift wrap category – making gifting more meaningful and sustainable. That’s why we enable users to gift more memorably by attaching videos and photos to their gift using a unique QR code. Paired with our gift bags made out of recycled water bottles, Tokki Eco-Gifting Sets (QR card + gift bag) are designed to be reused over and over, reducing waste with each gift given. Our secret sauce is our unique digital + physical gifting experience, which is why we have 10 patents filed and pending to protect our intellectual property. We launched our core product line in June of 2022 on, and have since achieved distribution with over 260 independent retailers across the country.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.


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INTELLECTUAL PROPERTY: Tokki is reinventing gifting by combining reusable gift bags with a proprietary digital QR Card experience that can be added to over and over (endlessly!). We make it easy for gift-givers to create and attach personalized photo/video cards to their gift bags – right from their smart phones (no app required). To protect this unique intellectual property, Tokki has 10 patents filed and pending in the United States, Europe, Canada, China, Japan, Korea, and Australia. We believe our portfolio of patents forms a protective moat around our current product and future innovations.

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MOMENTUM IN LARGE MARKET RIPE FOR INNOVATION: The average American gives 8 gifts a year, and 1 in 3 is looking for a more eco-friendly alternative. Gift wrap and greeting cards are a $35 billion dollar market that we feel is ripe for innovation – and we believe that the response to Tokki from retailers large and small shows that they agree. Since launching our core product line just this summer, we opened over 260 new accounts across the country and became an approved vendor for an international, publicly traded retailer for the 2023 holiday season.*

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WORLD CLASS TEAM: Tokki's Executive Team brings deep experience in consumer tech and brand building as well as direct relationships with leaders at national retailers such as Nordstrom, Sephora, Ulta, Anthropologie, Target, Costco, and more. Our CEO/Founder, Jane Park, started her consumer career at BCG working with Fortune 100 companies, and then led innovation at Starbucks before founding and successfully exiting Julep, the first online social beauty brand, to Warburg Pincus. Jane Park has appeared on-air at QVC, and her leadership recognitions include: Geekwire Startup CEO of the Year, Goldman Sachs’ “Most Intriguing Entrepreneur of the Year,” Elle Magazine’s “Women in Tech, ” and Puget Sound Business Journal’s “40 Under 40 All Stars.”




Making Gifting More Meaningful and Sustainable

In 2019, Founder Jane Park was staring at the piles of gift wrap filling her living room post-holidays, wondering what she was going to do with all of it. She was surprised when a quick online search revealed that most gift wrap is not recyclable. 

She remembered how her grandmother in Korea used to wrap gifts in reusable squares of silk. She became passionate about transforming the gifting experience to leverage what is possible today with digital technology - and that’s when the Tokki was born. Translating to “rabbit” in Korean, we make a reusable alternative to traditional gift wrap, one that can “hop” around from friend to friend, spreading joy with every reuse!

Bringing together physical gift bags made with recycled water bottles, along with a proprietary digital QR Card (no app needed) – we believe we can redefine gifting to be both sustainable and memorable. The market for gift wrap and greeting cards was $35 billion in 2020, and we believe that we are one of the only companies offering the innovation that has been lacking for decades. (Source,Source)


Inventing a new gifting experience takes a lot of thoughtful effort to create both the physical product and digital experience and define how to bring these two together seamlessly for the end user. And to maximize our positive impact, we brought this all together at a price point we believe is on par or lower than the traditional single-use gift wrap + greeting card + tissue alternative - even though we are offering so much more! 

At Tokki, we take pride in our collaborative culture, our obsessive focus on delighting the end user  and our commitment to do better for the planet. Tokki is proudly woman and minority-owned, and we donate 1% of sales to the planet.


Single-use Wrapping Paper & Greeting Cards Are Not Sustainable

Did you know that gift wrap that is sparkly, adorned, color saturated, thin, or coated cannot be recycled? According to our research, most of the gift givers we talk to are shocked to find out that most tissue paper cannot be recycled! Since a lot of gift wrap isn’t recyclable – millions of pounds end up in landfills each year - enough to circle the earth at least nine times (Source). Plus, traditional cards just don’t cut it for us. We want to gift more personally – to see, hear, and engage with the people we love. 


At Tokki, we’re on a mission to make gifting more meaningful and sustainable with our endlessly reusable QR card and gift bag experience. Users start by scanning the QR code (like a restaurant menu) and we walk them through adding a video, photo, or GIF right from their phone. Tokki makes it easy to create a personalized, unforgettable gift experience in just seconds. For gift recipients, the personalized message pops up immediately (no app or account required) when they scan the QR code.

And this can be repeated endlessly – new personal cards can be uploaded over and over. Every user can log into their free online Tokki account to save all the Tokki cards they have ever given or received. Regift the bag, but hold onto the memory. Users can also track the path of their bag as it is regifted (of course, users also have the option to make their messages private). We are often asked if the next user has to pay to reuse the bag, and the answer is NO! We want the bag to be regifted on and on - that’s why we made the experience so fun! Like the water bottle filling stations at airports that count the number of plastic water bottles eliminated, Tokki’s “gift bag reuse tracker” logs every reuse, gamifying the company’s impact. 

Our gift bags are made from recycled water bottles, specially designed for reuse, and are currently available in 32 beautiful patterns and 3 sizes for every gifting occasion. Birthdays, Mother’s Day, Father’s Day, Christmas, Hanukkah, graduation - we have prints and sizes to fit every special gifting moment. The Tokki QR Card + Bow (also made with recycled plastic) can be purchased separately - perfect for odd-sized gifts and gift cards. And since we designed the clip to slip over everything from a ribbon to the edge of a mug, we filed a design patent on that too.  


A Large and Growing Gift Wrapping Industry With Little Innovation

The average American gives eight gifts per year, adding up to a Gift Wrap and Greeting Card market size that was valued at $35 Billion in 2020 (Source,Source).


While the industry continues to grow, there is also growing concern around the environmental impact of wrapping paper. In fact, a recent study found that one in three shoppers planned to ditch traditional wrapping paper in 2021 because of its negative impact (Source).


We believe that we are one of the only companies combining physical gift bags with digital QR card technology to reinvent the gifting experience. Other companies focus on just the physical product or the digital card experience, but we believe the true experiential magic happens when these two worlds can be brought together. Our founders, Jane Park and Taylor Hoit, have unique experience in this space because they have succeeded in doing it before. In building Julep Beauty together (one of the first online social beauty brands), they learned how to manage the complexities of a global, physical supply chain alongside the challenges of digital product design. While there are companies selling gift bags made of recycled plastic—we don’t think any of our competition includes QR card technology. And our secret sauce is how it all comes together in the reuse experience. Tokki makes reusing fun, encouraging people to reduce wasteful single-use gift-wrap and card consumption. 

The rave reviews from our early adopters seem to show that Tokki’s use and reuse experiences are delivering more joy and connection.

*The above testimonials may not be representative of the opinions or experiences of other customers and are not a guarantee of future performance or success.

Tokki has also assembled a world-class team of consumer technology and brand executives with strong, direct relationships with relevant national retailers. Our CEO and COO/CTO previously worked for Julep Beauty which was sold at a number of key e-commerce companies in the beauty space including Nordstrom, Sephora, Ulta Beauty and Target. We plan to leverage these past experiences, to assist in our e-commerce sales. Tokki has filed 10 patents and 1 trademark application in five countries plus Europe to protect our unique intellectual property. Since launching in June of 2022, we rolled out to over 260 boutiques across the country and signed up as a vendor with a large publicly-traded retailer in preparation for 2023. (Source)


Join us in Revolutionizing Gifting

At Tokki, we are proud of our innovative spirit and commitment to sustainability, but we also feel that we are offering a strong investment opportunity because of our unique ability to blend digital technology and sustainable physical product management to transform a large market that we believe is ripe for innovation.

What makes Tokki different? Tokki is reinventing gifting: we have 10 patents pending in the United States and four other countries plus Europe to protect the intellectual property we have built in our thoughtful end-to-end user experience. We don’t see any other company bringing this combined digital experience and sustainability focus to this category. And because of our obsessive consumer focus, we ensured that we could deliver an innovative experience at a consumer price point on par (or lower!) than the comparable quality traditional gift bag + card + tissue alternative.

Our outstanding, experienced team: Tokki also stands out amongst startups because of our powerhouse team, who bring a track record of entrepreneurial success as well as direct relationships with executives at key retailers such as Starbucks, Nordstrom, Sephora, Ulta, Anthropologie, Kohl’s Target, Costco, and more (Source). Our CEO/Founder Jane Park has experience founding, growing and exiting a consumer tech company as well as being on-air on QVC. Jane Park has worked with our co-founder and COO Taylor Hoit previously in building an engaging custom digital experience for Julep Beauty’s subscription program. Angie Snyder’s marketing leadership at Nordstrom and Aegis Living has delivered growth and rabid brand loyalty, both of which she is focused on building at Tokki.

More joy, more sustainably: At Tokki, we are on a mission to power more joyful, more sustainable gifting. We are a woman and minority-run business that is committed to doing better every day, strengthening our community and protecting our planet. We hope to inspire gift-givers everywhere to break up with single-use gift wrap and greeting cards, and are committed to donating 1% of our sales for our planet

We have a significant opportunity for impact ($35B market) (SourceSource), and outstanding traction in our product development and distribution success.  We are already available nationally in over 260 independent boutiques (Source) and our plans for 2023 already include distribution with an international, publicly-traded retailer. And we’re just at the very beginning! We invite you to join us.

Code View


1209 Orange St.
Wilmington, DE 19801

At Tokki, we’re revolutionizing the gift wrap category – making gifting more meaningful and sustainable. That’s why we enable users to gift more memorably by attaching videos and photos to their gift using a unique QR code. Paired with our gift bags made out of recycled water bottles, Tokki Eco-Gifting Sets (QR card + gift bag) are designed to be reused over and over, reducing waste with each gift given. Our secret sauce is our unique digital + physical gifting experience, which is why we have 10 patents filed and pending to protect our intellectual property. We launched our core product line in June of 2022 on, and have since achieved distribution with over 260 independent retailers across the country.


Jane Park
Jane Park
CEO & Founder

Jane Park is a consumer tech entrepreneur with proven experience founding and scaling companies. Prior to founding Tokki, Ms. Park founded the online first beauty brand Julep which she exited to a beauty roll-up funded by Warburg Pincus. While growing Julep, Ms. Park appeared on the shopping channel QVC and Julep was also twice selected as an Oprah’s Favorite Things. Prior to Julep, Ms. Park was also a leader in the Consumer Innovation group at Starbucks and in the Consumer Goods practice group at the Boston Consulting Group.   

Her leadership recognitions include: Geekwire Startup CEO of the Year, Goldman Sachs’ “Most Intriguing Entrepreneur of the Year,” Elle Magazine’s “Women in Tech, ” and Puget Sound Business Journal’s “40 Under 40 All Stars.” She is a graduate of Yale Law School and Princeton's School of Public Policy and International Affairs.  

Ms. Park serves on the Board of Directors of: Athena Consumer SPAC (an all women SPAC), GloSkinBeauty and the Washington State Opportunity Scholarship.

As a Dual CEO, Jane Park is highly involved in the day to day decision making at both Tokki Inc. and Athena Consumer SPAC. There is no relationship between the two entities. Jane will be transitioning off of Athena Consumer SPAC when the entity de-SPACs, at which point Jane will conclude her role there. This role is a limited time commitment ending within the next 3-6 months. Jane Park does not currently receive a salary from Tokki, Inc.

Taylor Hoit
Taylor Hoit
CTO, COO, & Co-Founder

As a consumer experience obsessed technology leader, throughout her career, Taylor Hoit has built a strong track record in creating unique and engaging user experiences for countless known and beloved brands. She brings a high level of passion and creativity to any challenge that is presented to her. Whether it's adding a challenging technical feature to a web app, or streamlining operations and fulfillment logistics, she is constantly striving to create elegant solutions for seemingly impossible problems. 

Ms. Hoit previously worked together with Ms. Park in building Julep Beauty to a successful exit to Warburg Pincus.

Taylor Hoit is a Computer Science graduate from the University of Washington.

Angie Snyder
Angie Snyder

Angie Snyder is an accomplished business and marketing leader who brings an unrelenting focus on the end-customer to drive outsized results at both entrepreneurial and publicly traded companies. As CMO of Aegis Living, and VP of Marketing at Norstrom and Nordstrom Rack, she worked collaboratively with her executive teams to dismantle complexity, drive revenue-generating campaigns, and surpass sales records, all while winning marketing awards. From attracting new customers to building their advocacy, she leads organizations to sustained sales growth and through building customer loyalty. 

Ms. Snyder received her MBA from University of Maryland’s Smith School of Business and graduated with her Bachelor of Arts in Business Economics from Willamette University.


Feb 3, 2023
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares



Tokki, Inc.

Corporate Address


1209 Orange St., Wilmington, DE 19801

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives & Bonuses*


Early Bird & Friends & Family Bonus

Invest within the first 72 hours and receive 20% bonus shares.

Super Early Bird Bonus

Invest within the first week and receive 15% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive 10% bonus shares.


$250+ | Explore

1 free size medium bag


$500+ | Connect

1 free medium, 1 free large, 1 free bottle + 20% off on for 1 year and 2% bonus shares


$1000+ | Believe

10 free bags any size + 20% off on for life and 5% bonus shares


$5000+ | Strengthen

50 free bags any size + 20% off on for life and 8% bonus shares


$10,000+ | Fuel

50 free bags + $500 Tokki Gift Card + 20% off on for life and 10% bonus shares


$50,000+ | Collaborate

150 free bags PLUS $1000 Tokki Gift Card+ 20% off on for life and 15% bonus shares


$100,000+ | Build

250 “design your own print” gift bag PLUS gift bags for all your gifting needs for life (up to $1000 per year). + 20% off on for life and 20% bonus shares

The 10% StartEngine Owners’ Bonus

Tokki will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. Owner’s bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.00 per share, you will receive 110 Common Stock, meaning you’ll own 110 shares for $200. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

Irregular Use of Proceeds

We will not incur any irregular use of proceeds.


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She Made It: Spotlighting founders of OmMade and Tokki

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NBC King 5

A new way to gift with a sustainable NW twist

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Geek Wire

Julep founder Jane Park takes wraps off another startup and shares what she’s learned along the way

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South Sound Magazine

Woman-Owned Gift Company Tokki Fosters Personal Connections, Eco-Friendliness

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Daily Hive

2020 gift guide: Hand-poured candles that don't seem like a last-minute gift



Feature Highlight: Track your Tokki as it Travels!

Meet Taylor—Tokki's co-founder, COO, and technology leader. She is the creator of our unique digital greeting card experience and has built out the plan for continued feature updates and expansions. Taylor's a creative problem-solving powerhouse with a unique ability to engage users and is constantly coming up with ways to make gifting more fun! 

AND she's just launched our latest feature: the Tokki Map. Users can now track their Tokki as it's regifted—following along as it's given from person to person.

This feature plays a huge role in amplifying reuse and bridging the gap between the digital and physical. We care deeply about connection, and the social chain growing on each Tokki's map is special to us. Taylor continues to impress us with unique, consumer-centric tech that truly sets Tokki apart. 


Tokki Featured on Grit Hub 🙌

We are so grateful to be featured in Grit Hub's latest article highlighting our startup journey: "Tokki Aims to Change the Gifting Experience and Save the Environment in the Process". They beautifully capture our passion for reinventing the way we gift, while clearly communicating our drive toward a greener world. 


The article highlights the massive gift wrap & greeting card market and calls out the need for an industry disruptor. "Tokki looks to provide innovation that is sorely lacking, all while creating meaningful connections with and between customers." 


We're thrilled to continue fostering those connections and welcome you to join us in making gifting more meaningful & sustainable—one Tokki at a time.  


Feature Highlight: Tokki Waste Counter

When you're filling up your water bottle at the airport, seeing the numbers climb can feel surprisingly satisfying. You see your reuse impact in real-time, which was one of our inspirations for the Tokki Waste Counter. This feature in our patented UX allows users to track how much waste Tokki has collectively saved - totaling 17,594 feet of single-use gift wrap* at the moment we write this! 

That would run the length of 17 Eiffel towers, 58 football fields, and 1,034 giraffes 🦒 

Gamifying the reuse experience is a huge factor in establishing a sustainable product that consumers will actually have fun using - which increases the likelihood of reuse. We hope to add "circles the earth" to this list one day soon! 🌎

*we estimate that each Tokki saves 2 ft of gift wrap per use. 


We have over 270 retail partners nationwide!

We are thrilled to announce our partnership with over 270 retailers across the country! Our store locator allows you to easily find a shop that carries Tokki near you. Check it out here


We are constantly coming up with ways to support our retailers and growing an ardent fan base of Tokki customers nationwide. Our new video display does all the selling so our hard-working partners know each customer is getting top-notch product education without lifting a finger. 


We are so grateful to those that have jumped in with us and can't wait to continue growing these incredible partnerships!


Tokki User Stories: Sisterhood of The Traveling Gift Wrap

We like to use the phrase "sisterhood of the traveling gift wrap" to describe Tokki's endless social chain of gifting. It's a phrase that really resonates with users, and we frequently hear stories of how they pass their gift bags to loved ones near and far. 


One of our favorite stories is one of three real sisters passing their Tokki gift bag back and forth—all the way across the country! 


The first sent a cookbook with her favorite recipe to her sister down in Texas, who passed it along with a bottle of wine to her sister in New York. They've been adding to the chain for years, and love scrolling through the history in their free Tokki Albums. 


Tokki creates a meaningful connection between gift givers and makes the sustainable elements of reuse much more fun. We hear stories of Tokki igniting joy every day and hope to keep sharing them with our growing community of investors!


Celebrate National Recycling Day with Tokki! What is rPET and why do we use it?

Happy National Recycling Day! We're celebrating by answering a common question: what is rPET and why did we choose to use it?

rPET stands for "Recycled Polyethylene"—which translates to "recycled plastic". It's created by taking used-up water bottles and breaking them down into small plastic shards—then melting them into a workable (and reusable) material.

Ideally, we break up with plastic altogether so there is no more recycled plastic. But until then, we believe that rPET is our best material option because of its absorption of existing plastic and low carbon footprint. It comes in at only 0.45 KG of Co2 (per KG of rPET)*. We can compare this to traditional single-use gift wrap—which has a carbon footprint of 3.5 KG of Co2 (per KG of paper)*. 

Each of our medium size bags reuses 3 whole water bottles! How are you celebrating National Recycling Day?




A moment of gratitude at 50K 🎉

We've been live for less than a week and already have reached our first milestone: $50,000! We cannot thank you enough for investing in us and our mission to make gifting a more sustainable and memorable experience for all. 

We're already on our way to our next milestone and will keep you updated as more of you join the Tokki community. Haven't jumped in yet? We're here to answer any questions you may have! 


Tokki on The TODAY Show!

Hey there - did you catch Tokki on the TODAY Show last week?!? 

Jill Martin called me last spring for her segment, She Made It, featuring women entrepreneurs. A part of me wanted to go LATER since we just had a prototype product back then, but I knew enough about PR to know that when the Today Show calls, you answer.


So I got under the covers in my bed with my iPhone (that's how the producers said to record the voiceover!) and told them our story. You can find our segment from last spring here


I was so excited when they called a couple of weeks ago to ask for an update. When I told them about our explosive national launch this summer, they decided to feature us AGAIN


We are SO grateful to Jill, and her team of amazing women at Today for their dedication to telling stories of companies started by women. 



Jane, Tokki Founder & CEO


A letter from our Founder & CEO

Dear Prospective Investor,


Thank you so much for taking the time to learn more about Tokki! We’re on a mission to make gifting more joyful and sustainable, and we are excited to invite you to join us. Let's keep single-use gift wrap out of landfills together.


That’s why we thoughtfully designed our Tokki Eco Gifting Sets to be both a beautiful physical product and an engaging digital experience.


Although Tokki is inspired by my Korean grandmother who wrapped our special gifts in reusable squares of silk, we’ve seriously upped the delight factor! Did you know that over 500 decisions went into our product design (digital user experience, material, piping, pattern, size, handle, QR card, mapping, and so many more!)? Which is why we’ve protected our intellectual property by filing for 10 patents in the United States, Canada, Korea, Japan, China and Europe. 


Even with all our rigorous planning, we were still blown away by the groundswell of enthusiasm we received from shop owners and consumers since our launch this summer. Opening over 260 accounts across the country and signing up a national retailer for holiday 2023 was much more than we could ever have expected in just our first three months since opening up our wholesale sales!


But beyond the unique product and strong momentum, the most important reason to invest in Tokki is our team and the unique culture we are building. Tokki is deeply committed to doing better every day, in actions big and small. Most importantly, we believe that it’s never too soon to start changing the world. We always ask, “What’s the most impactful thing we can do today?” Then we do it. Whether it’s hiring underrepresented service providers, or ordering lunch from a local business, we know that a company is a world that impacts its employees, vendors, suppliers, customers, investors and community. We value the chance to be creators of our world and to invite you to join up with us!

Here’s to being connected in a chain of joyful gifting!


With gratitude,

Jane Hyo-Sung Park



Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Tokki.



1 free size medium bag


StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.



1 free medium, 1 free large, 1 free bottle + 20% off on for 1 year and 2% bonus shares



10 free bags any size + 20% off on for life and 5% bonus shares



50 free bags any size + 20% off on for life and 8% bonus shares



50 free bags + $500 Tokki Gift Card + 20% off on for life and 10% bonus shares



150 free bags PLUS $1000 Tokki Gift Card+ 20% off on for life and 15% bonus shares



250 “design your own print” gift bag PLUS gift bags for all your gifting needs for life (up to $1000 per year). + 20% off on for life and 20% bonus shares




Cancel anytime before 48 hours before a rolling close or the offering end date.


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