INVEST IN TOKKI TODAY!
INTELLECTUAL PROPERTY: Tokki is reinventing gifting by combining reusable gift bags with a proprietary digital QR Card experience that can be added to over and over (endlessly!). We make it easy for gift-givers to create and attach personalized photo/video cards to their gift bags – right from their smart phones (no app required). To protect this unique intellectual property, Tokki has 10 patents filed and pending in the United States, Europe, Canada, China, Japan, Korea, and Australia. We believe our portfolio of patents forms a protective moat around our current product and future innovations.
MOMENTUM IN LARGE MARKET RIPE FOR INNOVATION: The average American gives 8 gifts a year, and 1 in 3 is looking for a more eco-friendly alternative. Gift wrap and greeting cards are a $35 billion dollar market that we feel is ripe for innovation – and we believe that the response to Tokki from retailers large and small shows that they agree. Since launching our core product line just this summer, we opened over 260 new accounts across the country and became an approved vendor for an international, publicly traded retailer for the 2023 holiday season.*
WORLD CLASS TEAM: Tokki's Executive Team brings deep experience in consumer tech and brand building as well as direct relationships with leaders at national retailers such as Nordstrom, Sephora, Ulta, Anthropologie, Target, Costco, and more. Our CEO/Founder, Jane Park, started her consumer career at BCG working with Fortune 100 companies, and then led innovation at Starbucks before founding and successfully exiting Julep, the first online social beauty brand, to Warburg Pincus. Jane Park has appeared on-air at QVC, and her leadership recognitions include: Geekwire Startup CEO of the Year, Goldman Sachs’ “Most Intriguing Entrepreneur of the Year,” Elle Magazine’s “Women in Tech, ” and Puget Sound Business Journal’s “40 Under 40 All Stars.”
In 2019, Founder Jane Park was staring at the piles of gift wrap filling her living room post-holidays, wondering what she was going to do with all of it. She was surprised when a quick online search revealed that most gift wrap is not recyclable.
She remembered how her grandmother in Korea used to wrap gifts in reusable squares of silk. She became passionate about transforming the gifting experience to leverage what is possible today with digital technology - and that’s when the Tokki was born. Translating to “rabbit” in Korean, we make a reusable alternative to traditional gift wrap, one that can “hop” around from friend to friend, spreading joy with every reuse!
Bringing together physical gift bags made with recycled water bottles, along with a proprietary digital QR Card (no app needed) – we believe we can redefine gifting to be both sustainable and memorable. The market for gift wrap and greeting cards was $35 billion in 2020, and we believe that we are one of the only companies offering the innovation that has been lacking for decades. (Source,Source)
Inventing a new gifting experience takes a lot of thoughtful effort to create both the physical product and digital experience and define how to bring these two together seamlessly for the end user. And to maximize our positive impact, we brought this all together at a price point we believe is on par or lower than the traditional single-use gift wrap + greeting card + tissue alternative - even though we are offering so much more!
At Tokki, we take pride in our collaborative culture, our obsessive focus on delighting the end user and our commitment to do better for the planet. Tokki is proudly woman and minority-owned, and we donate 1% of sales to the planet.
THE PROBLEM & OUR SOLUTION
Did you know that gift wrap that is sparkly, adorned, color saturated, thin, or coated cannot be recycled? According to our research, most of the gift givers we talk to are shocked to find out that most tissue paper cannot be recycled! Since a lot of gift wrap isn’t recyclable – millions of pounds end up in landfills each year - enough to circle the earth at least nine times (Source). Plus, traditional cards just don’t cut it for us. We want to gift more personally – to see, hear, and engage with the people we love.
At Tokki, we’re on a mission to make gifting more meaningful and sustainable with our endlessly reusable QR card and gift bag experience. Users start by scanning the QR code (like a restaurant menu) and we walk them through adding a video, photo, or GIF right from their phone. Tokki makes it easy to create a personalized, unforgettable gift experience in just seconds. For gift recipients, the personalized message pops up immediately (no app or account required) when they scan the QR code.
And this can be repeated endlessly – new personal cards can be uploaded over and over. Every user can log into their free online Tokki account to save all the Tokki cards they have ever given or received. Regift the bag, but hold onto the memory. Users can also track the path of their bag as it is regifted (of course, users also have the option to make their messages private). We are often asked if the next user has to pay to reuse the bag, and the answer is NO! We want the bag to be regifted on and on - that’s why we made the experience so fun! Like the water bottle filling stations at airports that count the number of plastic water bottles eliminated, Tokki’s “gift bag reuse tracker” logs every reuse, gamifying the company’s impact.
Our gift bags are made from recycled water bottles, specially designed for reuse, and are currently available in 32 beautiful patterns and 3 sizes for every gifting occasion. Birthdays, Mother’s Day, Father’s Day, Christmas, Hanukkah, graduation - we have prints and sizes to fit every special gifting moment. The Tokki QR Card + Bow (also made with recycled plastic) can be purchased separately - perfect for odd-sized gifts and gift cards. And since we designed the clip to slip over everything from a ribbon to the edge of a mug, we filed a design patent on that too.
THE MARKET & OUR TRACTION
The average American gives eight gifts per year, adding up to a Gift Wrap and Greeting Card market size that was valued at $35 Billion in 2020 (Source,Source).
While the industry continues to grow, there is also growing concern around the environmental impact of wrapping paper. In fact, a recent study found that one in three shoppers planned to ditch traditional wrapping paper in 2021 because of its negative impact (Source).
We believe that we are one of the only companies combining physical gift bags with digital QR card technology to reinvent the gifting experience. Other companies focus on just the physical product or the digital card experience, but we believe the true experiential magic happens when these two worlds can be brought together. Our founders, Jane Park and Taylor Hoit, have unique experience in this space because they have succeeded in doing it before. In building Julep Beauty together (one of the first online social beauty brands), they learned how to manage the complexities of a global, physical supply chain alongside the challenges of digital product design. While there are companies selling gift bags made of recycled plastic—we don’t think any of our competition includes QR card technology. And our secret sauce is how it all comes together in the reuse experience. Tokki makes reusing fun, encouraging people to reduce wasteful single-use gift-wrap and card consumption.
The rave reviews from our early adopters seem to show that Tokki’s use and reuse experiences are delivering more joy and connection.
*The above testimonials may not be representative of the opinions or experiences of other customers and are not a guarantee of future performance or success.
Tokki has also assembled a world-class team of consumer technology and brand executives with strong, direct relationships with relevant national retailers. Our CEO and COO/CTO previously worked for Julep Beauty which was sold at a number of key e-commerce companies in the beauty space including Nordstrom, Sephora, Ulta Beauty and Target. We plan to leverage these past experiences, to assist in our e-commerce sales. Tokki has filed 10 patents and 1 trademark application in five countries plus Europe to protect our unique intellectual property. Since launching in June of 2022, we rolled out to over 260 boutiques across the country and signed up as a vendor with a large publicly-traded retailer in preparation for 2023. (Source)
At Tokki, we are proud of our innovative spirit and commitment to sustainability, but we also feel that we are offering a strong investment opportunity because of our unique ability to blend digital technology and sustainable physical product management to transform a large market that we believe is ripe for innovation.
What makes Tokki different? Tokki is reinventing gifting: we have 10 patents pending in the United States and four other countries plus Europe to protect the intellectual property we have built in our thoughtful end-to-end user experience. We don’t see any other company bringing this combined digital experience and sustainability focus to this category. And because of our obsessive consumer focus, we ensured that we could deliver an innovative experience at a consumer price point on par (or lower!) than the comparable quality traditional gift bag + card + tissue alternative.
Our outstanding, experienced team: Tokki also stands out amongst startups because of our powerhouse team, who bring a track record of entrepreneurial success as well as direct relationships with executives at key retailers such as Starbucks, Nordstrom, Sephora, Ulta, Anthropologie, Kohl’s Target, Costco, and more (Source). Our CEO/Founder Jane Park has experience founding, growing and exiting a consumer tech company as well as being on-air on QVC. Jane Park has worked with our co-founder and COO Taylor Hoit previously in building an engaging custom digital experience for Julep Beauty’s subscription program. Angie Snyder’s marketing leadership at Nordstrom and Aegis Living has delivered growth and rabid brand loyalty, both of which she is focused on building at Tokki.
More joy, more sustainably: At Tokki, we are on a mission to power more joyful, more sustainable gifting. We are a woman and minority-run business that is committed to doing better every day, strengthening our community and protecting our planet. We hope to inspire gift-givers everywhere to break up with single-use gift wrap and greeting cards, and are committed to donating 1% of our sales for our planet.
We have a significant opportunity for impact ($35B market) (Source, Source), and outstanding traction in our product development and distribution success. We are already available nationally in over 260 independent boutiques (Source) and our plans for 2023 already include distribution with an international, publicly-traded retailer. And we’re just at the very beginning! We invite you to join us.
At Tokki, we’re revolutionizing the gift wrap category – making gifting more meaningful and sustainable. That’s why we enable users to gift more memorably by attaching videos and photos to their gift using a unique QR code. Paired with our gift bags made out of recycled water bottles, Tokki Eco-Gifting Sets (QR card + gift bag) are designed to be reused over and over, reducing waste with each gift given. Our secret sauce is our unique digital + physical gifting experience, which is why we have 10 patents filed and pending to protect our intellectual property. We launched our core product line in June of 2022 on Tokki.com, and have since achieved distribution with over 260 independent retailers across the country.
Her leadership recognitions include: Geekwire Startup CEO of the Year, Goldman Sachs’ “Most Intriguing Entrepreneur of the Year,” Elle Magazine’s “Women in Tech, ” and Puget Sound Business Journal’s “40 Under 40 All Stars.” She is a graduate of Yale Law School and Princeton's School of Public Policy and International Affairs.
Ms. Park serves on the Board of Directors of: Athena Consumer SPAC (an all women SPAC), GloSkinBeauty and the Washington State Opportunity Scholarship.
As a Dual CEO, Jane Park is highly involved in the day to day decision making at both Tokki Inc. and Athena Consumer SPAC. There is no relationship between the two entities. Jane will be transitioning off of Athena Consumer SPAC when the entity de-SPACs, at which point Jane will conclude her role there. This role is a limited time commitment ending within the next 3-6 months. Jane Park does not currently receive a salary from Tokki, Inc.
Ms. Hoit previously worked together with Ms. Park in building Julep Beauty to a successful exit to Warburg Pincus.
Taylor Hoit is a Computer Science graduate from the University of Washington.
Ms. Snyder received her MBA from University of Maryland’s Smith School of Business and graduated with her Bachelor of Arts in Business Economics from Willamette University.
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Early Bird & Friends & Family Bonus
Invest within the first 72 hours and receive 20% bonus shares.
Super Early Bird Bonus
Invest within the first week and receive 15% bonus shares.
Early Bird Bonus
Invest within the first two weeks and receive 10% bonus shares.
$250+ | Explore
1 free size medium bag
$500+ | Connect
1 free medium, 1 free large, 1 free bottle + 20% off on tokki.com for 1 year and 2% bonus shares
$1000+ | Believe
10 free bags any size + 20% off on tokki.com for life + Gift certificate for Tokki.com equal to 30% of investment value (share with friends, does not expire) and 5% bonus shares
$5000+ | Strengthen
50 free bags any size + 20% off on Tokki.com for life + Gift certificate for Tokki.com equal to 30% of investment value (share with friends, does not expire) and 8% bonus shares
$10,000+ | Fuel
50 free bags + $500 Tokki Gift Card + 20% off on Tokki.com for life + One on one zoom call (or in person if you’re in Seattle!) with Tokki CEO & Founder, Jane Park and 10% bonus shares
$50,000+ | Collaborate
150 free bags PLUS $1000 Tokki Gift Card+ 20% off on Tokki.com for life + One on one zoom call (or in person if you’re in Seattle!) with Tokki CEO & Founder, Jane Park and 15% bonus shares
$100,000+ | Build
250 “design your own print” gift bag PLUS gift bags for all your gifting needs for life (up to $1000 per year). + 20% off on Tokki.com for life + One on one zoom call (or in person if you’re in Seattle!) with Tokki CEO & Founder, Jane Park and 20% bonus shares
The 10% StartEngine Owners’ Bonus
Tokki will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. Owner’s bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.00 per share, you will receive 110 Common Stock, meaning you’ll own 110 shares for $200. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
Irregular Use of Proceeds
We will not incur any irregular use of proceeds.
That’s right: today’s the day! Investing in Tokki means investing in the future of gifting. It means bridging the gap between technology and physical consumer goods. It means gifting beautifully, sustainably, and memorably.
We welcome you to join us on the journey to gifting better! Thank you to everyone who has invested so far, your belief in us will continue to fuel our road ahead. Here’s to growing the Tokki family!
Check, check, and check. We wanted to remind you why Tokki is a great investment. Tokki is a team of world-class entrepreneurs and leaders, working to make gifting more meaningful and sustainable every day. Our reusable qr cards + gift bags allow you to upload photos, videos, and GIFs to celebrate any occasion. We’ve protected our IP with 11 patents and continue to implement exciting tech updates as we expand our brand.
The average American gives 8 gifts a year, and 1 in 3 is looking for a more eco-friendly alternative. Gift wrap and greeting cards are a $35 billion dollar market that we feel is ripe for innovation – and we believe that the response to Tokki from retailers large and small shows that they agree.
Since launching our core product line just this summer, we opened over 400 new accounts across the country and became an approved vendor for Target this holiday season! You can also catch us on QVC and also partnering with some not-yet-ready-to-announce brands for ready-to-gift retail sets.
Remember your investment goes farther right now! Every dollar of equity raised is matched by a dollar of our Ignite Northwest loan up to $250k!
Tomorrow is the last day to join us on the path towards memorable & sustainable gifting. Invest today!
Tokki wants to make gifting better—for ourselves and the planet. We are rooted in sustainable principles that help to reduce the 2.3 million pounds of gift wrap ending up in US landfills each year.
On the surface—we stay green by using 100% post-consumer recycled materials (each of our gift bags is made with 3 water bottles!). We ship with 100% plastic-free packaging. And we donate 1% of our sales to the planet!
But we didn’t stop there. Tokki’s unique QR card experience allows users to reuse endlessly—saving even more waste from going into the environment. We’ve already saved over 22,000 feet of single-use gift wrap from ending up in landfills and can’t wait to see that number continue to grow!
You only have 2 days left to invest in a greener world—join us in gifting more sustainably today!
We were so grateful to receive Ignite Northwest’s Most Disruptive Award at their banquet earlier this week! Our co-founders, Jane and Taylor, made their way onstage and graciously accepted the award amidst a room full of fellow entrepreneurs.
This award means so much to us as an innovative company! We’re working to disrupt the $35B gifting industry with a more memorable, sustainable alternative to traditional single-use gift wrap. “Most Disruptive” is a huge compliment to receive and we are even more emboldened to continue our mission. Join us as we continue our disruption - there are only 3 days left!
As we enter our last week of fundraising on StartEngine, we are thrilled to announce that we have been selected as a recipient of a $500k Ignite Northwest Startup Loan—an opportunity that will help your investment dollars go even further.
We have received the first $250,000 of the funds; the other half will be released dollar per dollar to match equity dollars raised. This means that right now, every dollar you invest in Tokki has twice the impact.
There’s never been a better time to be a part of our journey! Join us as we continue to grow through new distribution channels and exciting partnerships.
Here’s to the year of the Rabbit (Tokki 🐰)!
We've added two exciting new perks to our already enticing offers as our raise draws to a close! If you haven't yet already, consider investing at the $1,000 level or above and receive a gift certificate on Tokki.com equal to 30% of your investment value! And when you hit $10,000, you'll win a private meeting with our founder, Jane Park. She can't wait to meet you!
New perk starting at $1000 and above for all levels:
New perk starting at $10,000 and above:
We have exciting news to share - we will be in all Target stores for Holiday 2023! We have been awarded the National Brand Award which means our new QR Card + Gift Card Holders and our QR Card + Gift Bags will be featured online and in-store this year.
From our sustainable mission to our unmatched innovation in the $35B gift wrap category to being women and minority-owned, Target has shared they deeply believe in our brand and they are excited to share Tokki with Target customers this holiday season.
With just a little more than a week left in our raise, we hope you’ll join us!
We’re excited to bring you the voices of our independent retail partners in their own words. The enthusiasm from each partner who discovers our brand has been infectious and has helped build our distribution to over 400 retailers. Join us as we reinvent gifting—you have less than 2 weeks to invest!
"When they asked us to carry their bags upon the opening of our store, it was a no-brainer — an easy yes. Since the store opening, it's been one of our customer's favorite products. We get a lot of “ooohs" and "aaahhhs" when they see the video display! We couldn’t be more thrilled by our experience working with Tokki. As a retailer—selling their bags, and as a customer—experiencing the magic of sending something so meaningful in such a FUN way."
"Sustainability is SO important to our clients - when we saw your products at Atlanta Gift Mart a few weeks ago we just about did cartwheels!!!"
"I love the bags, and I love the concept of it. The message, the regifting, the track to see where the bags go, the fact it is done from 3 plastic bottles helping clean the environment. I will also be investing in it, because I believe in it. Great job ladies!"
Tokki is revolutionizing gifting and we are looking for investor partners to join us. We have only 2 weeks left of our raise here on StartEngine. We're gaining new incredible retailers, launching new products, and bringing innovation to the huge $35B gift giving industry. Invest today in more memorable, sustainable gifting!
We shared some recent successes (adding over 100 new retailers in January and launching a new gift card holder for holiday) and are excited to share more on new ones around the corner (we are in final negotiations with a large multi-national retailer for this holiday season!). As we continue to gain momentum, we are looking for investor partners to join in on this exhilarating growth trajectory.
We hope you join us on our mission to make gifting more meaningful and sustainable. We will be ending our raise on March 7th.
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