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INVEST IN THINOPTICS TODAY!

Always With You

At ThinOptics, we invented the “glasses on your phone” category in the market. By creating light, thin, durable glasses, we strive to create long-standing relationships between our products and customers. In short: We’re Always With You.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$363,920.77 Raised

REASONS TO INVEST

Sold in over 125 countries at a price point starting at 20 USD, we’re disrupting the 4 billion dollar US eyewear industry, and even broader international industry, with quality, style and convenience. Our ultra-thin reading glasses can go viral simply by their usage.

As a cherished brand with new products protected by a strong patent portfolio, we have significant growth opportunities. Plus, we are a revenue stage company with proven product-market fit.

We have a passionate team comprised of grit and vision. Our engineering team continues to develop new innovations to deliver powerful vision solutions to our customers.

OVERVIEW


Thinnest. Glasses. Ever


40 Million people in the US look for their reading glasses multiple times a day (Source). They spend a billion dollars every year buying multiple pairs and stashing them everywhere despite not being able to find them when they need them.  


At ThinOptics, our concept is simple enough - since your smartphone is always with you, we set out to develop thin, comfortable reading glasses that fit on the back of your phone. Since then, we've grown our product line to include phone cases, keychain cases, credit card sized cases, full frame reading glasses and sunglasses.




ThinOptics reading glasses are created from medical grade materials like Nitinol, the super-elastic memory-metal alloy used for heart stents, and incredibly slim, bulletproof-strong polycarbonate lenses.


Our state-of-the-art manufacturing technologies create a consistently high-quality product. Since our launch in 2010, we have sold over $100 million in retail sales in reading glasses alone. 

THE PROBLEM


As Tech Centric as Our World is, Glasses are Late to the Game


 

Every year, billions of dollars are spent to engineer ever more beautiful, high-resolution displays for our computers and phones, but the same kind of energy has not been allocated toward reading glasses. As a result, there has been very little evolution since their invention in the late 13th century.



THE SOLUTION


Reading Glasses Backed by Sophisticated Technology 



We created the bridge between eyeglasses and mobility by designing super-strong, lightweight glasses that can adhere to any flat, non-porous surface -- and are most optimally utilized when attached  to your mobile phone. ThinOptics' solutions enable both sunglasses and reading glasses to be Always With You.



Our main source of revenue is direct-to-consumer both on our website and Amazon. This makes up over 90% of our revenue. All sales are paid in advance, with prices ranging from $20 to $130. Our AOV on ThinOptics.com YTD is $49 and for the month of September it was $54.

  • COGs are 30% 
  • Gross Margin is 55%
  • Contribution Margin after commissions and Acquisitions costs is 31%


A new-to-file customer will contribute a gross margin amount of $50 over a one year period. Plus, 30% of our customers repurchase in the first year.  



OUR TRACTION


12 Issued Patents and More On the Way



We have built a brand of Always With You vision solutions that integrate with all lifestyles and needs. To date, our vision solutions have generated over 100 million dollars in retail sales of 5 million units, to more than 2 million loyal customers. 



After launching our readers, we quickly added a pod that could go on any phone case to hold them. Then, with those features in mind, we started adding more Always With You form factors like the keychain, the credit card holder, blue light blockers, anti-fog, and Connect glasses, which are full frame reading glasses that affix to your smartphone by employing a magnet secured with double-stick adhesive. The magnet then anchors to the Connect case, enabling nimble & convenient removal from your phone, laptop or tablet.  


Additionally, we are preparing the launch of a new line of sunglasses and a reader wallet.



THE MARKET 


About 31% of the Population Needs Reading Glasses


The US reading glasses market is $4 billion dollars and the international market is even broader. (Source)


About 31% of the population needs reading glasses due to age-related farsightedness (Source).  Most people who need reading glasses have numerous pairs throughout their environment because they can never find their glasses when they need them.  

 


Creating the Always With You formula has allowed our customers to always know where their glasses are and not experience the worry and embarrassment of not being able to read the menu, the receipt, the price tag, etc. 


We continue to innovate with new Always With You products to help solve a need for our customers. ThinOptics are not like other readers; they are exceptionally durable, ultra- light and fabricated with superior engineering and design standards, all enabled with a mobile form factor. We are the #1 branded reading glasses company on Amazon and all of our products are backed by patents and trademarks.  

 


WHY INVEST


Design, Utility, Freedom


We are here to solve a daily problem for tens of millions of people, transforming a commodity product to a life long relationship with proprietary solutions that are now ready to scale.



Our vision is simple…

1. To reach $50 million annual revenue by 2023 and $100 million in 5 years. 

2. To position ourselves as the eyewear of design, utility, and freedom.

3. Expand our offering to on demand prescription with better design, cheaper and faster. 




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ABOUT

HEADQUARTERS
1620 Carneros Meadows Lane
Sonoma, CA 94536

At ThinOptics, we invented the “glasses on your phone” category in the market. By creating light, thin, durable glasses, we strive to create long-standing relationships between our products and customers. In short: We’re Always With You.

TEAM

Gadi Ponte
Gadi Ponte
CEO and CoFounder

Over 30 years of executive experience in innovation, product management. A vast experience in operations, manufacturing, and supply chain within the high technology and diverse traditional industries. 

Gadi served in senior executive positions at SanDisk & EyeFi, with extensive experience working in China, Korea, Japan, and Taiwan.

In the last seven years, Gadi was part of ThinOptics leadership from inception. Gadi built the scalable WW operations and the engineering of ThinOptics to make flawless shipments to DTC to 125 countries. Gadi created the WW brick and mortar distribution in UK, AU, Canada, and Mexico. He was overseeing the operations, products innovation, and international sales. 

In 2018 Gadi was assigned as the company’s president overseeing the operations, product management global sales.

In June 2020, Gadi became the company’s CEO. Since then, the DTC and Amazon business has been improved and scaled so that the business is transforming into a long-term customer relationship.

During his tenure, Gadi invented most of its products and solutions and brought them to life.

Fred Mayerson

Fred Mayerson

Board Member

Frederic Mayerson is the Founder, Chairman and Managing General Partner of Maywic Select Investments, a venture firm focusing on growth companies and the Founder and Principal of The Frederic H. Mayerson Group, a diversified investment firm.

For the last 35 years, Mr. Mayerson has been involved in ventures focusing on consumer goods, communications, restaurants, toys and juvenile products, outsourcing, and corporate services. Throughout his career he has served on a number of Boards, public and private – including Peloton, Chi-Chi’s Mexican Restaurants, Build-a-Bear Workshop, ITC Telecom (sold to NYSE: Williams Group), Cap Toys (sold to NASDAQ: Hasbro), and others. 

Mr. Mayerson also has owned and managed prime office, shopping centers, and retail space and continues to be active in real estate. He was Chairman of United Sports Ventures, an owner of minor league baseball and hockey teams that won six championships. He has co-produced twelve Tony Award winning Broadway musicals and a Pulitzer Prize-Winning drama.    

A graduate of the University of Michigan Law School with an undergraduate degree from Miami University, he received a Fellowship to the World Court in The Hague and practiced law in New York City before returning to Cincinnati to begin his business career. He is a member of several professional and charitable organizations, especially those concerning children and education. Mr. Mayerson’s affiliations have included: Director of U.S. Bank Board of Advisors, Trustee of the Mayerson Foundation, Member of The League of American Theatres and Producers, Director of the Robert F. Kennedy Center for Human Rights, and Member of the Advisors of the Korey Stringer Institute of the National Football League. He has run the Montreal Marathon, raced as a licensed NASCAR driver – and continues to enjoy swimming with his dogs.

Blake Kuwahara

Blake Kuwahara

Chief Designer

Responsible for all ThinOPTICS eyewear design. Was awarded the optical industry’s most prestigious award, SILMO d’Or, in 2016 for the “KAHN” and has been nominated an additional three times by SILMO for Best Frame and Sunglass Design. First gained recognition as the creator and founding designer of KATA Eyewear. A member of the Council of Fashion Designers of America (CFDA) and serves as a board member of the Eyewear Designers of the CFDA (edDCDA) and is on the Vision Council’s Diversity, Equity & Inclusion task force.

Sam Tramiel

Sam Tramiel

Board Member

Sam Tramiel is currently on the board of Thin Optics. He has served on the board for over 5 years. He is also a partner in Tramiel Capital, Inc., a real estate company, since 1996. Prior to that he was the President of Atari Corp, from 1984-1995. He received a B.A. in economics from York University in Toronto, Ontario, Canada.

James Chiboucas

James Chiboucas

Board Member

As vice chairman and chief legal officer of KBS, Mr. Chiboucas is responsible for strategic planning and all legal affairs regarding the real estate investment operations of the company. He also manages the legal counsel retained to provide legal services for the company. He also assists with the establishment of the various KBS funds and manages their registration with the various regulatory agencies including the SEC and FINRA.

Mr. Chiboucas has 35 years of experience in the real estate and investment industry, including capital raising, finance, acquisitions, dispositions, development, management, and marketing. He has been with KBS since its inception in 1992 and previously with Koll Real Estate Group and The Koll Company since 1988. Mr. Chiboucas has extensive board of director experience, currently serving on three private company boards as well as participating in the five public company boards advised by KBS.

Mr. Chiboucas graduated summa cum laude and Phi Kappa Phi from the University of Southern California with a bachelor’s degree in business and later with a juris doctorate.

Wendy Barnao

Wendy Barnao

VP of Finance & Administration

Born and raised in upstate New York, Wendy received a BS in accounting from Binghamton University and an MBA from Buffalo University. She began her career in the Comptroller’s department at The Prudential Insurance Company in New Jersey before setting her sights on sunny California. Wendy had worked in the international accounting and consolidations departments of many Silicon Valley Semiconductor companies before joining in the excitement of ThinOptics. She started in the very early days of ThinOptics and fast-tracked her way from a part-time consultant to the VP of Finance and Administration. 

Wendy has 2 college-aged boys and has spent many years on the Boards of the PTA and Pony Baseball League during their tenure. She has held positions as Treasurer, Vice President and President along the way. Currently, she lives in Morgan Hill, California with her husband of 24 years, father-in-law and 2 sons.

Sabrina Galyen

Sabrina Galyen

Director of Digital Marketing

Over 15 years of experience in eCommerce and brand marketing. Hailing from the outdoor and action-sport industry, built brands from the ground up. Ensuring the relevance as the brand grows through each digital channel from organic to paid. Responsible to meld IT, eCommerce, and Marketing to ensure ThinOptics performs optimally through all DTC channel efforts. 

Ramona Smith

Ramona Smith

Manager, Brand Security & Customer Care

Mona joined ThinOptics in September of 2016 as a Customer Service agent. Mona oversees a team of 12 Customer Service agents that are located overseas. Under her management, this team has grown into a revenue-generating, omnichannel support team. This team is also responsible for in-house Brand Protection and has removed millions of dollars in counterfeit products.

She comes from a strong background that includes community service and leadership through the Washington State Jaycees, where she served as Chapter President as well as several other leadership positions. Her project management proved to be excellent and she received several awards, including National recognition.

Mona holds a degree in Early Childhood Education as well as education in Forensic Psychology. She has continued to seek training and self-education on new and best practices to continue to improve and grow the ThinOptics Customer Service team.

TERMS

ThinOptics
Overview
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