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Play + Community = The Yard

Our goal is simple: create manageable, virtual community playgrounds rooted in video gaming in the metaverse. In the past, the metaverse has been sold as an expansive area of play. We are concerned about virtualizing the brick-and-mortar of it one playground at a time. To that end, The Yard is creating small grassroots leagues that can organically grow to a national and international presence. While The Yard is a new, community-centric platform that provides new and pre-established communities and players with all the tools they need for self-determined play and interaction in the metaverse, our company has leveraged the acquisition of existing companies that currently support community-sanctioned play, peer-to-peer play and wagering, ping equalization for level competition, educational tools, e-commerce solutions, media creation, distribution tools that encompass 230K+ Twitch users, thousands of hours of player-focused video content, a presence on major media platforms, and millions of users worldwide.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$26,118.24 Raised


To the best of our knowledge, The Yard’s metaverse playgrounds are unique, combining community-sanctioned play, peer-to-peer play and wagering, and latency standardization for remote play, with a tapestry of technologies that includes video production, educational tools, team and fan gear distribution, as well as in the future, management of all-layer data and digital assets.

According to recent reports, the number of video gamers worldwide is expected to reach 2.78B by 2024* and over a period of less than ten years, the online viewing of video games is expected to expand from 2.4 billion in 2022 to 3.2 billion in 2027.* Within this growing marketplace, The Yard provides a grassroots go-to portal where video gamers can build relationships, create community, and ignite global commerce in the process. Then, once the video gaming foundation has been established, we can invite other concentric communities to participate.

The Yard is a new enterprise, but in its formation has acquired two established companies that provide us with over 2.5M active customer emails, as well as a large social media following, presence on streaming services, and game consoles, as well as professional partnerships with a number of elite eSports and athletic organizations. Through the American Youth Cooperative for Esports, we have access to a further 2 million video gamers as well as existing projects with collegiate and high school leagues.

*Market information provided by (source) (source)


Providing Communities and Leagues the Tools to Play in the Metaverse

The Yard was founded by media, video game, and telecommunications industry veterans. As opposed to an expansive and nebulous vision, the founders believe that the metaverse needs small manageable yards in order to facilitate play. We call it The Yard because it is a virtual defined space where users can meet up with their friends, play any game they want to play, learn and advance, or just have fun and hang out. Under one login, Yard users are given consolidated access to a wealth of options for interactive and standardized gameplay, as well as an easy way to manage gamer data, digital assets, and engage in other web-based commerce. 

Examples of existing and in-progress playgrounds include those centered on pre-established communities like colleges, high schools, youth athletic organizations, or, playgrounds centered on types of gaming like SIM racing. For each, the playground acts as a bridge and implementer between virtual world play and the non-virtual world- e.g. SIM racing encourages youth to develop an interest in mechanical engineering and racing aspects of traditional racing for motorsports companies and high school play encourages interest in STEM education. 

Our mission is to easily and seamlessly create manageable community play spaces in the metaverse that not only provide the tools, but the foundation that stimulates commerce and community interactions, allows e-commerce and content creation to blossom, and integrates with traditional world needs and opportunities so that the overall addressable market grows organically. 

The Problem & Our Solution

Providing a Secure Single Sign-on for Your Own Community Portal

As virtual play spaces continue to expand and innovate they are in danger of becoming ever more fragmented both in terms of providers and users focus, commerce becomes more complicated and user experience becomes more varied and cumbersome. Imagine logging into a community space where you can define your own community, where all your digital assets are stored for you so that you can use and trade them, where you can meet up with friends, play with them, create and distribute content, design and sell team and fan gear, as well as find access to educational and other resources, play to earn community rewards, and just have fun - that is the mission of The Yard.

The Yard’s goal is to become a leader in providing needed community play and gathering spaces in the metaverse. 


Today, The Yard supports community play in many ways, solo, peer-to-peer, or with managed teams, leagues and conferences. With The Yard, players have the opportunity to engage in sanctioned play and unsanctioned play, which allows the user to define themselves. This promotes global play, regional excellence, and inclusion. They can also produce and distribute videos, design and market merchandise for fans, trade and earn digital currency, or view a vast library of learning content. In short, they have the opportunity to build their own world.

The Market & Our Traction

The Yard is Built on Existing Play Communities

While The Yard is a start-up, as a company we have acquired the assets of active companies, to aggregate a substantial customer base and currently serve the video gaming community within established playgrounds. 


YARD.GG Market Proposition  

Imagine a set of tools that enable communities and video gamers to build their own spaces within the Metaverse. The Yard creates a platform for effective community use within the metaverse. For high schools, it provides a community that instills STEM study. For colleges, it provides a community that addresses new social interactions and ignites interest in the digital world, which leads to career path opportunities and supports vocational success. Within industry, it enables workforce development as in the example of SIM racing. For municipalities, it allows an on-ramp to community development opportunities. It also allows established recreation businesses to widen their reach into a new virtual form of play.

The Yard envisions itself as a robust industry resource and acting as a catalyst for the development of long-term commerce, personal development, workforce and economic development, while evolving into the integration of the latest advancements in blockchain, NFT, and Web 3 technologies. 

Why Invest

Communities Formed By Play, Limited Only By Imagination

As a company, we are committed to creating a place that new and pre-existing communities and players can call their own, and a point of connection for the explosive  video gaming industry. As we help you build your yard for the metaverse, our goal is to provide the tools needed to enhance work, play, learning, socialization, dreaming, and reality. By bringing together virtual play, building upon traditional sport, and the opportunity to integrate digital rewards, The Yard believes we are developing an innovative new platform and an in-demand, highly valued arena and we want our investors to have a part in shaping the vision. Join us by supporting The Yard on StartEngine.

Code View


72 E Jefferson St
Franklin, IN 46131

Our goal is simple: create manageable, virtual community playgrounds rooted in video gaming in the metaverse. In the past, the metaverse has been sold as an expansive area of play. We are concerned about virtualizing the brick-and-mortar of it one playground at a time. To that end, The Yard is creating small grassroots leagues that can organically grow to a national and international presence. While The Yard is a new, community-centric platform that provides new and pre-established communities and players with all the tools they need for self-determined play and interaction in the metaverse, our company has leveraged the acquisition of existing companies that currently support community-sanctioned play, peer-to-peer play and wagering, ping equalization for level competition, educational tools, e-commerce solutions, media creation, distribution tools that encompass 230K+ Twitch users, thousands of hours of player-focused video content, a presence on major media platforms, and millions of users worldwide.


Paula Butler

Paula Butler

Fangear Lead

Paula Butler is our Director of E-commerce. Prior to that she was Project Manager. She concurrently works in wellness programming and promotion at a continuing care retirement community. She earned her B.A. in Mass Communications with a specialization in Public Relations from Towson University and her M.S. in Exercise Science from McDaniel College. She has innovate fan gear placement with 21 State Soccer Associations and several college conferences.

Paula is part-time and works 40 hours/month with the issuer.

Derek Pew

Derek Pew


Derek N. Pew is our Chairman and Chief Executive Officer. He founded, Inc. in July of 2022. Prior to that Mr. Pew co-founded HashWatt, Inc. in December 2017 and serves as Executive Chairman. Mr. Pew also co-founded Harena Data, Inc. in November 2017 and has served as its Chairman and CEO since 2020. Prior to co-founding HashWatt, Inc. and Harena Data, Inc. Mr. Pew was an independent investor and served as Chief Executive Officer of MediaCast Holdings, LLC, a media distribution company created to serve the needs of cultural and performing arts entities, which he co-founded in 2009. Prior to that, Mr. Pew served as a Director and Chief Executive Officer of Network Acquisition Company which was formed to acquire the assets of Wireless Philadelphia. Mr. Pew received his A.B. from Dartmouth College and his J.D. from The Law School at the University of Pennsylvania where he was an articles editor of the Law Review and took the majority of his third-year courses from the Wharton School at the University of Pennsylvania. Mr. Pew has served on a number of charitable boards including the Board of Overseers of The Law School at the University of Pennsylvania, the Board of Trustees of the Free Library of Philadelphia Foundation, the Board of Trustees of the Agnes Irwin School and The Board of Directors of the Philadelphia Orchestra Foundation. We believe that Mr. Pew is qualified to serve on our board of directors due to his perspective and experience as our Chairman and CEO, one of our co-founders and an investor in and executive officer of high-growth technology companies.

Bill Dever

Bill Dever

Chief Strategy Officer

Co-Founder of Harena Data Co-Founder. Bill Dever brings to the table very strong marketing and packaging abilities in the field of esports, streaming and lower budget film production, combined with a wealth of international contacts in the marketing, retail and financial sectors. He served as President of Spark Interactive Corporation, the first company in North America to deliver fully interactive video on dark fiber into residential markets.The markets include Chile, Mexico, The Dominican Republic and a series of deployments with AEC, a Real Estate Investment company. His partners in these ventures included AT&T, Sun Microsystems, General Electric and Pace. He also served as President of Stimulus Net Inc., Executive Vice President of Wilderness Films Inc a service company for retail DVD services. His work in DVD helped establish the retail sell-through DVD market working with companies such as ESX, United American Video, Madacy and Front Row Entertainment. He also currently works as a consultant to 35 large venture capital firms on the subject of interactive TV strategies,

Bill has produced and co-wrote the film “Personal Exemptions” starring Nanette Fabray and as well “Monster Cruise” and “Resurrection”. He produced and directed the films “China Frost” and “Mountain Fury”. Served as a Producer for he SYFY Channel Original Movies, “Fire From Below” and “Camel Spiders. He wrote and produced “GILA!”, which has been acquired for distribution by Polyscope. His last film production was Operation Dunkirk, a war drama for the LA based studio, The Asylum. Previous to that Bill served as a production manager on a series of low budget feature films.

Eight years ago Dever was approached to produce a portion of the World Halo Championship for Microsoft. This launch the path to esports and video gaming. Three years ago Dever, and Derek Pew founded Harena Data Inc, a company whose initial goal was to create a platform for video game sabermetrics. That scope was enlarged to include educational initiatives and the promotion of traditional youth sports and its evolution to include esports. Today Harena has relationships with 332 Universities, has founded the American Youth Cooperative For Esports with over 1.2 million members. As of last count Harena Data was responsible for over 540 Scholarships being awarded for undergraduate esports programs. A strong focus of Harena's efforts are tied to the advancement of STEM and STEAM initiatives and the incorporation of esports as a tool for education and a door to digital literacy.

Currently Harena is involved in creating education destinations and entertainment destinations

Joseph A Reed

Joseph A Reed

Board Member

Mr Reed brings over 3 decades of senior leadership experience in the public and private sector technology space. He has an established history of delivering innovative, mission-critical consumer and business-oriented products across all mediums, with a particular focus on cloud and mobile. His most recent position was CTO of Iteris Inc (NASDAQ ITI)

Robert E Keith III

Robert E Keith III

Board Director

15 year investment professional/portfolio manager specializing in early stage/seed stage businesses.

Brian Sewell

Brian Sewell

Competition Lead

After attending his first major LAN event for Major League Gaming in 2007 in Orlando, Florida, Brian was hooked by the potential of esports. After witnessing these regularly occurring events, my interest peaked, and I started volunteering my time to work on esport gaming platforms and assisting in the operations of online tournaments, handling customer support inquiries, and learning the ropes. Eventually this led to Brian to become the competitive operations and platform manager for one of the biggest competitive esports gaming platforms, UMG Gaming.

I have accumulated over ten years of experience working in competitive esports, successfully executing skills such as customer service management, project management, product & platform management, competitive operations management, and community management. Within those ten years, I completed projects with groups such as FaZe Clan, 343 Studios, Activision/Blizzard, The Coalition, Microsoft, Riot Games, Epic Games, Caesar's Entertainment, MLB Players Association, Ader, Curse, Lenovo, Grubhub, Smile More (Roman Atwood), and more.

Martin Olsen

Martin Olsen

Tournament Lead

A self-proclaimed Master of many hats.Martin has been involved in many esports related projects in my relatively short career from coaching teams focused on competition to brainstorming LAN events and all in between. My passion is esports, no doubt about it, but more so educational than competitive.

Specializing in Educational Esports/gaming.

Coaching and teaching using esports and video games is the future. Spending 6 months working with "troubled kids" (kids with ADD, Autism and the like) has taught him that with the right application, esports and gaming can create wonderful things!

I will be working with esports and gaming for the rest of my life, that is for certain.

Dane Bowling

Dane Bowling

Lead Video Producer

With a sharp eye and sharper wit, filmmaker-director-writer (and everything else) Dane Bowling exposes audiences with cutting edge production techniques and efficient storytelling.

Praised for his quick turnaround time and an inimitable aesthetic, he is a one man production team operating under the credence: "Make it fast, cheap, good" and accepts nothing less.

Sam Dever

Sam Dever

Marketing and Fangear Support

A business student with a focus on marketing, Sam bring a working knowledge of the large audience tournament business. He has been involved in esports for the past 4 years and is currently working on initiatives in Canada on the college level

Scott Molander

Scott Molander


Scott A. Molander co-founded Hat World, Inc. DBA Lids Sports Group in 1995. He retired from his position as Lids’ Chief Operating Officer in 2015 after achieving revenues in excess of $950 million. In addition to co-founding Hat World, Mr. Molander, has invested in numerous companies and is an advisor to several companies in the sports and technology space. He teaches Entrepreneurship and Innovation at Butler University. Mr. Molander earned a BS from Dickinson State University and MBA from Indiana State University. He has served on a number of charitable boards, including the Indianapolis 500 Festival, Indianapolis 500 Festival Foundation, Nine-13 Sports, Dickinson State University Foundation, Thrivent Mid-America Region, and Lids Foundation. Mr. Molander is uniquely qualified to serve on our board of directors because of his vast experience founding and advising sports and technology companies.

Mar 1, 2023
$10k - $1.23M
Common Stock
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives and Bonuses*

Loyalty Bonus


Friends and Family Early Birds

Invest $250 within the first 48 hours and receive 20% bonus shares

Super Early Bird Bonus

Invest $250 within the first week and receive 15% bonus shares

Early Bird Bonus

Invest $250 within the first two weeks and receive 10% bonus shares


$500+ | Tier 1

Get your own GoPixls Account and T Shirt


$1,000+ | Tier 2

Get your own personalized GoPixls Jersey


$2,500+ | Tier 3

Shoutcast your esports tournament

3% Bonus Shares


$5,000+ | Tier 4

Design your personalized METAVERSE AVATAR

 3% Bonus Shares 

$7,500 | Tier 5

Have your gameplay displayed on GoPixls

3% Bonus Shares


$10,000+ | Tier 6

Two hours video game play in a movie theater

4% Bonus Shares


$25,000 | Tier 7

Dinner out with a futurist 

Have an in-depth experiential weekend 

5% Bonus Shares

$100,000 | Tier 8 

Have an online international tournament named after you

Get a secondary part in a movie

5% Bonus Shares


*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.  

The 10% StartEngine Owners' Bonus

The Yard will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.50 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $250. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments.


Article Image
ESports Insider

Engine Gaming & Media sells UMG to Harena Data

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Business Wire

The Esports Market 2020-2024- Featuring Activision Blizzard Inc., Electronic Arts Inc., Harena Data Inc., among others to contribute to the market growth | Industry Analysis, Market Trends, Opportunities, and Forecast 2024

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News Channel Nebraska

Iconic Engine and Harena Team To Tame Metaverse

Article Image
Streaming Media

Harena Data launching its Go PiXLS esports entertainment network with Future Today



Notice of Material Change in Offering

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Campaign is extending their end date by 30 days

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.


A New Series For GoPixls


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To Play Is The Thing


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Best Wishes From The Yard.GG This Holiday Season


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