The Baconer offering is now closed and is no longer accepting investments.

Taking Bacon Beyond The Strip

INVEST IN THE BACONER TODAY!

The Baconer is an award-winning specialty food brand based in Emeryville, CA. Our team has built a portfolio of premium, responsibly sourced product lines and virtual team building program with multi-channel nationwide distribution. We are reinvigorating the bacon aisle, inspiring consumers with new ways to enjoy their favorite food.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
The Baconer

Reasons to Invest

  • A TRUSTED BRAND: The Baconer is a best-in-class brand with nationwide recognition as a category change agent, garnering attention from top-ranked media including Today Show, Good Morning America, Bon Appetit, Saveur, Business Insider, and earning a 2022 Good Food Award. 
  • WE'RE GROWING: The company increased sales by 300% in the past 24 months and expanded wholesale into 12 additional states in the past six months.
  • BUILDING MOMENTUM: The global bacon market is projected to reach $66.2 billion by 2026. In the US market, meat is the #1 specialty food category in retail dollar sales, and Seasonings is the #1 fastest-growing specialty food category. (Source)








OVERVIEW


Fresh Ideas For A Classic Favorite

The Baconer was founded on the belief that, while American consumers passionately love bacon, the industry has failed to offer them anything new in generations and the market is hungry for innovative products that inspire and delight. 

 

Founders Camilo Velasquez and Elisa Lewis first learned to craft fine cured meats while running an underground supper club in Brooklyn, NY. After moving their family to the San Francisco Bay Area, they spent years curing and smoking bacon at home, and quickly learned that while traditional bacon strips are delicious, bacon can be so much more. Enter the “Aha!” moment! None of the brands at their local markets had anything like the thick-cut bacon steaks, smoked lardons and ground bacon they were making, or the rich complex flavor profiles they created by their custom blended cures. 


Founded in 2016, The Baconer established a local following at farmers’ markets throughout the Bay Area. Fast forward to 2018, we launched a wholesale business selling to restaurants and grocery stores, doubling the company’s annual sales. In 2020 we launched our e-commerce channel, shipping to all 50 states and once again doubled our annual sales. In 2021 we expanded our wholesale business into key markets across the US, entered the dry-goods category with a new line of bacon rubs, and launched a virtual team building program focused on corporate team building experiences. These additional lines of business offer tremendous opportunities for growth, leveraging the premium brand we have built to take high-margin product lines into mass nationwide distribution. 

 

Join us as we break out beyond traditional bacon, introducing consumers to better ways to enjoy this timeless American food. 

THE PROBLEM


There’s More to Bacon Than Bacon Strips

It’s no secret that bacon is one of America’s most beloved foods. However, while bacon is on the shelf in nearly every grocery store across the country, there is an overwhelming sense of sameness when perusing the bacon aisle.  Shelf after shelf, package after package, they all look the same: bacon strips, bacon strips and more bacon strips. 


The bacon market was lacking a standout brand that delivers genuinely inspiring products. 

THE SOLUTION


Thinking Beyond the Strip

We’re going where no one has gone before with attention-grabbing products including XXL Bacon Steaks, Smoked Bacon Lardons and Ground Bacon. We created a line of bacon and related products to engage diverse groups of consumers: shoppers, chefs, grocery buyers, restaurateurs, corporates, gift givers and food lovers alike.


With our newly launched education program, we’ve created a pipeline to connect with corporate audiences, put our product in their hands and teach them how to elevate their dishes from ordinary to extraordinary.


The Baconer's approach is working: our revenue has increased 300% over the past 24 months. We have built a trusted brand; aligned with strategic food industry pioneers; and grown our retail, wholesale, product line and social media presence. We have two trademarks, ownership of thebaconer.com domain, and trade-secrets to all of our flavorings and rubs. And, we're getting national recognition for it!


Our Products

Crafting the most innovative products available today, The Baconer is committed to sourcing 100% USA made heritage breed Duroc pork, sustainably raised without hormones, antibiotics or growth promotants in a crate-free environment. Hand-crafted from heritage breed pork belly, richly flavored with herbs and spices and smoked low and slow over Sonoma wine country hardwoods, our bacon offers a perfect balance of sweet, umami and smoke, with a buttery texture for a deeply satisfying experience.



The addition of our uncured & sugar-free collection also allows us to offer a premium-quality and all-natural bacon line that expands our reach to the Paleo, Keto, Whole30 categories of consumers as well as appealing to anyone needing or wanting to reduce sugar intake.


Beyond Bacon


In 2021, we began to further diversify our portfolio with a line of all-purpose rubs—specially crafted for bacon—but with limitless applications. With a nationwide launch of our rub line on ABC’S “Good Morning America,” we’re filling a void in the spice category where we see tremendous growth opportunities with a unique offering boasting high margins, accessible price points and easy fulfillment. We see further expansion potential with additional rub flavors, sauces, bacon-bits and seasonings.


Virtual Team Building Program


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*The testimonials shown above may not be representative of the experience of other customers and is not a guarantee of future performance or success.


As corporate teams become increasingly more dispersed, we entered the team-building experience market in 2021. Our program is unique in that we develop menus built around our proprietary products, ship participants every ingredient they need direct to their doorstep, and lead large private groups in live virtual class experiences with personal instruction from our founder and leading bacon expert, Camilo Velasquez. We have seen enthusiastic early adoption with teams from Salesforce, Google, and other industry leaders. This model has proven highly profitable, scalable, and puts our product in the hands of a high-value, cross-industry customer segment.

THE MARKET


Bacon is One of America’s Most Beloved Foods—and is More Popular Than Ever!

Everything's better with bacon, right?! With bacon’s growing appeal and diverse culinary applications, consumers are looking for inspiration with the most authentic, high-quality and hand-crafted products available. Bacon remains one of the most versatile ingredients in dishes—bringing serious flavor to burgers, cozied up with eggs, headlining a charcuterie board, paired with pasta, or even topping ice cream!  During the 2020 covid shelter in place, bacon continued to capture the attention of consumers as a pandemic powerhouse and pantry staple, and its popularity continues to grow. (In 2021, Twisted Bacon was a top Food Trend onTikTok; and Bacon Jam Recipe was a Top 10 Trending Recipe Search on Google, Year in Search, 2021.)


The global bacon market is projected to reach $66.2 billion by 2026. (Source)  In the U.S. alone, bacon sales accounted for the biggest growth in the meat category—with the bacon market growing nearly 23% from 2019-2020.(Source)


(Source)


With revenue growth doubling each year from 2018-2020 and increasing 63% in 2021, The Baconer is capitalizing on evolving consumer tastes, increased desire for responsible sourcing, a growing specialty food industry, booming interest in versatility, our authentic brand, and our best-in-class products to build on our success and lead innovation beyond the bacon aisle.

OUR BUSINESS MODEL


A Multi-Channel Business Model



The Baconer is growing our customer base with a multi-channel business strategy.  In our first three years of business, we established a local retail and wholesale customer base, and in December  2019, we launched our ecommerce platform in tandem with a feature on The Today Show. Moving into 2020, the company was well positioned to scale our DTC and began shipping to all 50 states as well as establishing strategic partnerships with 3rd party retailers.  Starting in 2021, we focused on channel expansion with an emphasis on corporate gifting, virtual team building experiences, and brick & mortar wholesalers nationwide. In early 2022, we partnered with Goldbelly, named by Fast Company as one of 2021's 10 Most Innovative Companies, to expand our e-commerce capabilities and reach an audience of more than a million well-qualified consumers.


  • DTC represents 75% of our sales and is our highest growth channel. It includes Ecommerce, Affiliate Channels, Social Shopping Channels and Corporate Gifting. The Baconer has also secured key partnerships with leading nationwide brands such as Food52.com, Goldbelly and Touch of Modern.
  • Wholesale is 25% of the business and includes Grocery, Food Service & Hospitality, and is rapidly growing which has helped fuel our expansion into 12 additional states in the last six months.
  • Virtual Team Building is our newest business channel and we see tremendous growth potential. (Worldwide, 2500% more organizations are investing in virtual team building in response to COVID-19. The United States is the number 2 country investing in virtual team building. (Source)

OUR TRACTION


Growing an Engaged Customer Base and Brand Partnerships in Major U.S. Markets.

We’re dedicated to expanding an active consumer base through a consistent social media presence, media coverage and strategic partnerships with significant brands including Eataly USA, Food52, Goldbelly and Touch of Modern. This continues to be a major driver for our products, sales, wholesale and retailer partnerships.  We have a customer base of more than 11,000, hundreds of 5-Star reviews, and we continue to bring innovation to the market with a product line that just stops you in your tracks.




WHY INVEST


Bacon is Awesome, People Love It, and We Believe We've Got the Best Around!


The Baconer is on a mission to delight consumers with innovation in a rapidly growing market. We have established a trusted brand with unforgettable products that bring customers back again and again, and are investing in product lines with exponential growth potential. We are generating valuable press coverage from top tier media outlets and fielding substantial incoming interest from large scale retailers, making this the perfect time to raise capital and invest in our future.

 

We want to leverage this momentum to fuel our expansion into national grocery, hospitality and food service distribution; broaden a growing DTC business;  further innovate products; and expand our virtual team building platform.


*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.



Bold (⌘B)

ABOUT

HEADQUARTERS
4221 Horton Street
Emeryville, CA 94608
VALUATION
$10M

The Baconer is an award-winning specialty food brand based in Emeryville, CA. Our team has built a portfolio of premium, responsibly sourced product lines and virtual team building program with multi-channel nationwide distribution. We are reinvigorating the bacon aisle, inspiring consumers with new ways to enjoy their favorite food.

TEAM

Elisa Lewis
Elisa Lewis
CEO, President & Co-Founder

Elisa Lewis has a long track record in Sales & Marketing including 10+ years running her own graphic design consultancy.

Camilo Velasquez
Camilo Velasquez
Founder, Head of Product & Director

Camilo Velasquez brings 20+ years of product development experience with brands including Coach, Barnes & Noble and One World Play Project.  

Dana Young
Dana Young
Head of Communications & Partnerships, Secretary

Dana Young brings deep experience with more than three decades in PR and Communications including leadership roles at Internet pioneer Yahoo! Inc. and One World Play Project.

Kimberley Malek

Kimberley Malek

Advisor

Founder and CEO of Salt & Straw

Emily Best

Emily Best

Advisor

Founder and CEO of Seed & Spark

Dr. Raleigh Duncan

Dr. Raleigh Duncan

Advisor

Founder and CEO of Sauna Works, Inc.

TERMS

The Baconer
Overview
PRICE PER SHARE
$2
DEADLINE
Aug 9, 2022
VALUATION
$10M
AMOUNT RAISED
$0.00
Breakdown
MIN INVESTMENT
$250.00
MAX INVESTMENT
$500,000.00
MIN NUMBER OF SHARES OFFERED
5,000
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
535,000

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Fabuloso Foods Inc.

Corporate Address

:

4221 Horton Street, Emeryville, CA 94608

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$250.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

5,000

Maximum Number of Shares Offered

:

535,000

Price per Share

:

$2.00

Pre-Money Valuation

:

$10,000,000.00











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives and Bonuses*

The Baconer Special Invite Lists:

For any special investors in The Baconer, when you invest in this live offering you will receive an additional 3% bonus shares.

Time-based Perks

Friends and Family Early Birds — Invest within the first 7 days and receive an additional 7% bonus shares. 

Super Early Bird Bonus — Invest within the next 7 days days and receive an additional 5% bonus shares. 

Early Bird Bonus — Invest within the next 3 days and receive an additional 3% bonus shares. 

Amount Based Perks

Tier 1: $500—The Bacon Fan

(1) Bottle of The Baconer’s Classic Candied Bacon Rub (10 oz)

(1) The Baconer Limited Edition Refrigerator Magnet 

(1) The Baconer Limited Edition Sticker

Tier 2: $1,000—The Bacon Devotee

(1) Bacon Rub Variety Gift Set (featuring 3-4.8 oz bottles: The Baconer’s Classic Candied Bacon Rub, The Baconer’s Jalapeño & Honey All-Purpose Rub, and the The Baconer’s Orange & Pink Peppercorn All-Purpose Rub)

(1) The Baconer Limited Edition Refrigerator Magnet 

(1) The Baconer Limited Edition Sticker

Tier 3: $2,500—The Bacon Afficionado

(1) Bacon Rub Variety Gift Set (featuring 3-10 oz bottles: The Baconer’s Classic Candied Bacon Rub, The Baconer’s Jalapeño & Honey All-Purpose Rub, and the The Baconer’s Orange & Pink Peppercorn All-Purpose Rub)

(1) The Baconer Limited Edition Refrigerator Magnet 

(1) The Baconer Limited Edition Sticker

Tier 4: $5,000—The Bacon Lover

 (1) Limited Edition The Baconer Hoodie (OFFER ONE SIZE ONLY)

(1) Bacon Rub Gift Set (featuring 3-10 oz bottles: The Baconer’s Classic Candied Bacon Rub, The Baconer’s Jalapeño & Honey All-Purpose Rub, and the The Baconer’s Orange & Pink Peppercorn All-Purpose Rub)

(1) The Baconer Limited Edition Refrigerator Magnet 

(1) The Baconer Limited Edition Sticker

Tier 5: $10,000—The Mega Bacon Lover

(1) All-Inclusive Virtual Culinary Class for up to five (5) people with The Baconer, Camilo Velasquez, hosting

Tier 6: $25,000—The Bacon Boss

(1) All-Inclusive Virtual Culinary Class for up to five (5) people with The Baconer, Camilo Velasquez, hosting

Receive 5% bonus shares

Tier 7: $50,000—The Bacon MVP

(1) All-Inclusive Virtual Culinary Class for up to five (5) people with The Baconer, Camilo Velasquez, hosting

Receive 10% bonus shares

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

The Baconer. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Non-Voting Common Stock at $1.25/ share, you will receive and own 110 shares for $125. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Vendor payments.

PRESS

Article Image
Eater

The 2018 Eater San Francisco Holiday Gift Guide

Article Image
The Mantry

7 Of The Best Ice Cream Toppers Made In America (Candied Bacon Kit // The Baconer)

Article Image
NBC California LIVE

Get Served Up Bacon for Breakfast, Lunch and Dinner Up in the Bay!

Article Image
Yahoo! News

‘Holiday Gift Ideas for the Self-Proclaimed Foodie’

Article Image
Town & Country Magazine

20 Gifts Every Bacon Lover Needs ASAP These gifts add just the right amount of sizzle.










ALL UPDATES

07.11.22

Update from The Baconer


Dear Investors and Bacon Lovers,


As you know, we recently offered family, friends, bacon lovers and investors the opportunity to invest in The Baconer and support our plans for future growth through a Crowdfunding campaign.


Recently, we were presented with an alternative which we believe is a better path for The Baconer, so we have closed the campaign and will not be taking any funds raised through StartEngine. Please note that your investment will be reimbursed in full within the next few weeks.  There is no action needed on your part.


For each and every one of you who have made an investment in The Baconer campaign via StartEngine, we are so grateful. Your support means the world to us. We put a great deal of thought into making this decision, and we believe taking an alternate route will put The Baconer in the best position for growth.


Should you have any other questions about this update, please feel free to contact us at gimmebacon@thebaconer.com


Thank you for your continued support of The Baconer!


Warm regards,


Elisa Lewis        Camilo Velasquez        Dana Young


06.14.22

Celebrating $200,000+ in Committed Investments

Dear Investors and Bacon Lovers,

We’re celebrating because just a week ago, we asked you—our incredible community—to help us cross the $200K threshold! I’m thrilled to announce that, as of today, we’ve got $200k+ committed investments! 

To the 90+investors who made this happen—we are thankful for your continued support. As a result, we were featured in StartEngine’s Sunday Milestone email to their investor community. 🎉 

Let’s keep the momentum going—share this update with your network—and help us reach $300k.

Warmly,

#BecomeABaconer #Invest




06.02.22

Meet The Baconer’s Newest Strategic Partner: Di Bruno Bros.

 Dear investors and bacon lovers,

I've got great news to report: we’ve added Di Bruno Bros. — the LEGENDARY Philadelphia based purveyors of specialty foods since 1939 — to our growing list of strategic partners. In addition to offering The Baconer products at all of their brick & mortar grocery and dining locations, they have also added our brand to their eCommerce shop, shipping to Di Bruno Bros. customers nationwide.



We're SO close to $200K in committed investments.  Once we cross that threshold, StartEngine will feature the Baconer in their Sunday Milestone email to their investor community. Help us get there.


Founder & Head of Product

#BecomeABaconer #Invest #DiBrunoBros #bacon



05.23.22

The Baconer Picked by Chip Gaines as “Chip’s Summer Favorites” in Magnolia Journal

Dear investors and bacon lovers,

Father’s Day Gift Buying is underway, and, according to the National Retail Federation,  consumer spending this Father’s Day is expected to total $20 billion, nearly on par with last year’s record-setting figure of $20.1 billion. With an estimated 76 percent of U.S. adults expected to celebrate Father’s Day this year, maybe this is why Chip Gaines of Fixer Upper and Magnolia Journal (circulation 6.2M), featured our Bacon Rub Gift Set as one of Chip’s top picks. 



We invite you to invest in a company at the intersection of the #1 specialty food category (meat) and the #1 fastest-growing specialty food category (seasonings)!  Super Early Bird Bonus Perks ends Tuesday, May 24



Head of Communications


#BecomeABacon #Invest #FixerUpper #MagnoliaJournal




05.20.22

Celebrating $150K in Committed Investments!



🎉 Welcome to YOUR Bacon company!

 In less than a week we’ve already had 79 new committed investors come onboard! Our investors are customers, food lovers and anyone who understands the explosive growth of the specialty foods market.

“When we started The Baconer, we wanted to do something different…we wanted to do something that would get people excited to get that package, take it home, and cook it into something incredible!”

Let’s keep the momentum going! 

#BecomeABaconer #Invest




05.13.22

The Baconer Featured in Business Insider

Sizzling Potential: How Two Foodies Turned a Passion for Bacon into A Business Empire

Read about: How these two California foodies expanded their gourmet bacon business beyond the farmer's market to wholesale, e-commerce, and third party retailer" in Business Insider's latest piece. #BecomeABaconer #Invest

Except: While the couple prides themselves on carefully sourcing their pork to obtain the ideal flavors and textures, Lewis said what made them stand out was when they found untapped potential: A new way to offer the product to the marketplace.  In the bacon universe, "all you see are strips," Lewis said. "Camilo realized there were a lot of different ways to cut bacon — into lardons, really thick-cut bacon steaks, or ground bacon."  That caught the attention of meat buyers, Velasquez said, "They were saying, 'I've never seen this before."

Full story: https://www.businessinsider.com/sc/how-two-foodies-turned-a-passion-for-bacon-into-a-business-empire


05.11.22

Become A Baconer—Fabuloso Foods Inc. Launches Equity Crowdfunding Campaign #BecomeABaconer

(Photo by Jason Nocito © 2020)


Award-Winning, Specialty Food Brand Invites Investors To Become A Baconer

Makes Debut as First Bacon Innovator on Start Engine


EMERYVILLE, CA—Tuesday, May 10, 2022 — Today, The Baconer—the award-winning specialty food brand—announced the launch of their equity crowdfunding campaign, Become A Baconer—to invite people to invest in fueling the brand’s mission, expansion and continued success. When you own a piece of The Baconer, you’re investing in a best-of-class brand, experienced and passionate founders with an unwavering drive to succeed, and a proven track record. Leveraging their momentum, the team will use the capital raised to directly fuel expansion into national grocery, hospitality and food service distribution; broaden a growing direct-to-consumer (DTC) business; further innovate products; and expand the virtual team building platform.

“We saw that what mainstream bacon products lacked was true innovation,” said Camilo Velasquez, co-founder and The Baconer. “We started with something that is beloved and familiar, and created products that spark imagination. We took the opportunity to come to market with a product line that just stops you in your tracks. Today, we invite our community and those who share our vision to become a part of our growing community and invest in our continued success.”

Leading the Way for Food Startups in The Equity Crowdfunding Space

The campaign is hosted on Start Engine, a leading equity crowdfunding platform, where people can find and invest in early-growth companies and startups. StartEngine has helped more than 500 companies raise $500M+ from a community of over 750K prospective investors. The Baconer is the first bacon company to launch an equity raise on the platform.

"In identifying a funding path for The Baconer’s next phase of growth, it was important to find a platform where we could connect directly with our large community of investors who have a shared passion for head-turning, deeply-satisfying, premium, hand-crafted products from a specialty producer in the US," added Elisa Lewis, CEO and co-founder, The Baconer. “Start Engine is 100 percent in line with our vision and their success in identifying brands and connecting them to investors makes them an ideal partner for The Baconer as we continue to disrupt the bacon category.”

Going Beyond the Strip

The Original Bacon Slingers, Camilo Velasquez and Elisa Lewis, were a part of an underground supper Club, feeding neighborhood folks five- to seven-course meals, complete with a wine pairing in their shared industrial loft apartment. It was here that this dynamic duo found the process of creating innovative dishes as a source of connecting with people, creating unforgettable food experiences, and where they began learning to cure their own meats. The husband-and-wife team moved to California and The Baconer got its start producing in a local commissary in Oakland, CA, selling on weekends at Bay Area farmers markets. Fast forward a few years and today The Baconer's indulgently thick cut bacon offerings are expertly smoked and cut in Cloverdale, CA with the same attention to detail and quality that set them apart from the start. Now headquartered in Emeryville, CA, The Baconer is a leading craft producer focused on redefining how Americans think about, prepare, cook with and enjoy responsibly-sourced, premium quality bacon and bacon-inspired products.

Become A Baconer 

Fabuloso Foods Inc. dba The Baconer is launching an equity crowdfunding campaign for bacon lovers, including our community of home cooks, chefs and foodies, to invest in The Baconer brand. #BecomeABaconer

WHEN —Tuesday, May 10, 2022 at 9 am PT/12 noon ET

HOW—Interested in learning how The Baconer is shaping the future of bacon and leading innovation beyond the bacon aisle? Investors can check out The Baconer’s offering on Start Engine at https://www.startengine.com/thebaconer and participate for as little as $250. #BecomeABaconer

About The Baconer
Situated in the epicenter of farm-to-table cuisine, The Baconer is creating new ways to enjoy America's favorite food—bacon—for today’s generation of home cooks, chefs and photo-snapping foodies. We’ve perfected a collection of craft bacon and related products that offer something genuinely unique and inspires our customers to cook absurdly delicious meals. Our team of food enthusiasts prioritizes high-quality responsible sourcing and exceptional ingredients to craft our richly-flavored products. With specialty items like award-winning XXL Bacon Steaks, Smoked Lardons, Ground Bacon, Small Batch Bacon Strips, all-natural bacon rubs, and virtual cooking experiences, we put you in control of your own culinary adventure. The Baconer donates a percentage of product to organizations supporting universal access to high-quality, nourishing, and responsibly-sourced food. Based in Emeryville, CA, our hand-crafted products are available online and at select retail locations nationwide. The Baconer has partnered with leading brands including Eataly, Food52 and Good Eggs. For more information on The Baconer visit thebaconer.com, and join our #BaconFam on Facebook, Instagram, LinkedIn, YouTube, and Pinterest. #BecomeABaconer

# # #



 












Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into The Baconer.

$250.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$500.00

Tier 1: $500—The Bacon Fan

Bottle of The Baconer’s Classic Candied Bacon Rub (10 oz) ● The Baconer LTD Refrigerator Magnet ● The Baconer LTD Sticker

$1,000.00

Tier 2: $1,000—The Bacon Devotee

Bacon Rub Variety Gift Set (ft. 3-4.8 oz bottles: Classic Candied Bacon Rub, Jalapeño & Honey All-Purpose Rub, and the Orange & Pink Peppercorn All-Purpose Rub) ● The Baconer LTD Refrigerator Magnet ● The Baconer LTD Sticker

$2,500.00

Tier 3: $2,500—The Bacon Afficionado

Bacon Rub Variety Gift Set (ft. 3-10 oz bottles: Classic Candied Bacon Rub, Jalapeño & Honey All-Purpose Rub, and the Orange & Pink Peppercorn All-Purpose Rub) ● The Baconer LTD Refrigerator Magnet ● The Baconer LTD Sticker

$5,000.00

Tier 4: $5,000—The Bacon Lover

LTD The Baconer Hoodie (OFFER ONE SIZE ONLY) ● Bacon Rub Gift Set (ft. 3-10 oz bottles: Classic Candied Bacon Rub, Jalapeño & Honey All-Purpose Rub, and the Orange & Pink Peppercorn All-Purpose Rub) ● The Baconer LTD Refrigerator Magnet and Sticker

$10,000.00

Tier 5: $10,000—The Mega Bacon Lover

All-Inclusive Virtual Culinary Class for up to five (5) people with The Baconer, Camilo Velasquez, hosting

$25,000.00

Tier 6: $25,000—The Bacon Boss

All-Inclusive Virtual Culinary Class for up to five (5) people with The Baconer, Camilo Velasquez, hosting ● Receive 5% bonus shares

$50,000.00

Tier 7: $50,000—The Bacon MVP

All-Inclusive Virtual Culinary Class for up to five (5) people with The Baconer, Camilo Velasquez, hosting ● Receive 10% bonus shares

JOIN THE DISCUSSION













0/2500

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Cancel anytime before 48 hours before a rolling close or the offering end date.

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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.

Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.

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IN MAKING AN INVESTMENT DECISION, INVESTORS MUST RELY ON THEIR OWN EXAMINATION OF THE ISSUER AND THE TERMS OF THE OFFERING, INCLUDING THE MERITS AND RISKS INVOLVED. INVESTMENTS ON STARTENGINE ARE SPECULATIVE, ILLIQUID, AND INVOLVE A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.


www.StartEngine.com is a website owned and operated by StartEngine Crowdfunding, Inc. (“StartEngine”), which is neither a registered broker-dealer, investment advisor nor funding portal.


Unless indicated otherwise with respect to a particular issuer, all securities-related activity is conducted by regulated affiliates of StartEngine: StartEngine Capital, LLC, a funding portal registered here with the US Securities and Exchange Commission (SEC) and here as a member of the Financial Industry Regulatory Authority (FINRA), or StartEngine Primary, LLC, a broker-dealer registered with the SEC and FINRA/SIPC . You can review the background of our broker-dealer and our investment professionals on FINRA’s BrokerCheck here. StartEngine Secondary is an alternative trading system regulated by the SEC and operated by StartEngine Primary, LLC, a broker dealer registered with the SEC and FINRA. StartEngine Primary, LLC is a member of SIPC and explanatory brochures are available upon request by contacting SIPC at (202) 371-8300.


Investment opportunities posted and accessible through the site are of three types:


1) Regulation A offerings (JOBS Act Title IV; known as Regulation A+), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Primary, LLC (unless otherwise indicated). 2) Regulation D offerings (Rule 506(c)), which are offered only to accredited investors. These offerings are made through StartEngine Primary, LLC. 3) Regulation Crowdfunding offerings (JOBS Act Title III), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Capital, LLC. Some of these offerings are open to the general public, however there are important differences and risks.


Any securities offered on this website have not been recommended or approved by any federal or state securities commission or regulatory authority. StartEngine and its affiliates do not provide any investment advice or recommendation and do not provide any legal or tax advice with respect to any securities. All securities listed on this site are being offered by, and all information included on this site is the responsibility of, the applicable issuer of such securities. StartEngine does not verify the adequacy, accuracy or completeness of any information. Neither StartEngine nor any of its officers, directors, agents and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy, or completeness of any information on this site or the use of information on this site. See additional general disclosures here.


By accessing this site and any pages on this site, you agree to be bound by our Terms of use and Privacy Policy, as may be amended from time to time without notice or liability.


Canadian Investors Investment opportunities posted and accessible through the site will not be offered to Canadian resident investors. Potential investors are strongly advised to consult their legal, tax and financial advisors before investing. The securities offered on this site are not offered in jurisdictions where public solicitation for offerings is not permitted; it is solely your responsibility to comply with the laws and regulations of your country of residence.


California Investors Only – Do Not Sell My Personal Information (800-317-2200). StartEngine does not sell personal information. For all customer inquiries, please write to contact@startengine.com.


StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.