INVEST IN THE COFFEE CLASS TODAY!
Elevating the Coffee House Experience
$373,827.25 Raised
Reasons to Invest
- We combine high-quality ingredients and creative recipes with excellent service, delivering an exceptional coffee house experience to our customers that is second to none.
- We are bringing premium, organic, specialty coffee and food to a market of nearly 3 million people.*
- Since our launch, we have built a loyal community of coffee lovers, with over 32,000 Instagram followers and 20%+ year-over-year growth in 2022.
*Information from Las Vegas Convention and Visitors Authority (Source)
Overview
Bringing Quality Coffee Bistros to the Las Vegas Area
We founded The Coffee Class in 2019 on a mission to pair amazing coffee with equally incredible food in one sensational service-oriented concept. Three years later, we have experienced explosive growth on our journey to transform our customers’ daily grind with quality fresh baked pastries, amazing organic coffee and tea, and delicious all-day food options. As we expand to new locations, we continue to build our loyal community by serving freshly prepared food and beverages.
The Problem & Our solution
Exceptional Service and Outstanding Coffee
Too many coffee shops in Las Vegas deliver the same old generic menu items, often pre-prepared and made without high quality ingredients. We partner with nationally renowned roastery Onyx Coffee to source the highest-quality coffee from around the world and, craft delicious, creative drink recipes.
We understand that when earning repeat customers, quality food and drink are equally as important as warm, welcoming customer service. We train all our employees with values of authenticity and individuality to be knowledgeable and enthusiastic about our menu.
the market & Our Traction
Expanding Our Reach in a Massive Market
The retail value of the U.S. coffee market is estimated to be $48 billion with specialty coffee comprising approximately 55% value share. 35% of adults aged 18-24 drink specialty coffee daily (Source). We target the 18-65 year old professional demographic, engaging higher income customers, including parents with their kids, single working adults, and college students. Through our aesthetic, we also attract a lot of "coffee dates" and serve as an attraction for weekend brunch crowds. Our Instagram engagement metrics have indicated that our guests and follower base are predominantly women.
Our company has consistently grown since our launch, doubling our sales from 2020 to 2021 and growing at a year-over-year (YoY) rate of 20-25% in 2022. We recently opened our second location, and have completed permitting and final approvals to begin construction on our third location at the Uncommons, an upscale development in the heart of the popular, up-and-coming Southwest Las Vegas.
We have secured a trademark for The Coffee Class.
Why Invest
A Beloved Coffee House Ready to Scale
We are at a time of exciting growth, with new locations opening soon and a robust community of coffee lovers. As we master our expansion process, we envision opening new locations beyond Las Vegas, starting in Phoenix, Denver and Dallas. With significant growth and the highest quality service out there, we are ready to share our delicious coffee, tea, and food with as many people as possible.
ABOUT
HEADQUARTERS
880 Seven Hills Dr #205
Henderson, NV 89052
WEBSITE
View Site
The Coffee Class is a Las Vegas coffee bistro bringing sophisticated menu choices to our expanding customer base. We are dedicated to quality and innovation, featuring specialty coffee, handcrafted lattes, incredible savory dishes, and scratch-made pastries at each of our locations. Our sales doubled from 2020 to 2021 at our first location and is trending more than 20% up over 2021 so far this year. We are celebrating our Grand Opening of our second location in East Henderson on September 24, 2022 and have approved plans in place to begin immediate construction on a third.
TEAM
Kyle Cunningham
CEO/Founder, Director, Treasurer, Secretary
He developed The Coffee Class. A concept designed to marry a love for the quality and concept of coffee with the warm and sophisticated energy that has come to define it.
Chef Beth Ryan Small
Executive Chef
Noah Ahina
General Manager - Horizon Location
Savannah Carson
General Manager - Eastern Location
Maggie Stephens
Development Coordinator
TERMS
The Coffee Class
Overview
PRICE PER SHARE
$2
DEADLINE
Mar 14, 2023
VALUATION
$5M
FUNDING GOAL
$10k - $1.07M
Breakdown
MIN INVESTMENT
$250
MAX INVESTMENT
$1,070,000
MIN NUMBER OF SHARES OFFERED
5,000
MAX NUMBER OF SHARES OFFERED
535,000
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Time-Based:
Friends and Family - First 72 hours | 15% bonus shares
Super Early Bird - Next 72 hours | 10% bonus shares
Early Bird Bonus - Next 7 days | 5% bonus shares
Audience-Based:
Preferred Investors : Investors who are friends or former colleagues of Kyle Cunningham
$1,000+ (Get 10% Shares Bonus!)
Amount-Based:
$500+ | 1st Perk Title
Note: Invest $500+ and receive access to a private Facebook Group + Free The Coffee Class investor-only swag tote bag! A branded mug, hat and glass.
Tote bag
Branded The Coffee Class Glass
$1,000+ | 2nd Perk Title
Note: Invest $1000+ and receive access to a private Facebook Group + Free The Coffee Class investor-only swag! Receive:
Tote bag
Branded The Coffee Class Glass
The Coffee Class mug!
$2,500+ | 3rd Perk Title
Note: Invest $1000+ and receive access to a private Facebook Group + Free The Coffee Class investor-only swag! Receive:
Tote bag
Branded The Coffee Class Glass
The Coffee Class mug!
10% Discount Card Good at Any Location!
$5,000+ | 4th Perk Title
Note: Invest $1000+ and receive access to a private Facebook Group + Free The Coffee Class investor-only swag! Receive:
Tote bag
Branded The Coffee Class Glass
The Coffee Class mug!
10% Discount Card Good at Any Location!
Embroidered Custom The Coffee Class Polo or Button-Down Shirt
The Coffee Class Branded Hat
$10,000+ | 5th Perk Title
Note: Invest $1000+ and receive access to a private Facebook Group + Free The Coffee Class investor-only swag! Receive:
Tote bag
Branded The Coffee Class Glass
The Coffee Class mug!
10% Discount Card Good at Any Location!
Embroidered Custom The Coffee Class Polo or Button-Down Shirt
The Coffee Class Branded Hat
The Coffee Class Quarterly Performance Call with the Leadership Team!
$50,000+ | 6th Perk Title
Note: Invest $1000+ and receive access to a private Facebook Group + Free The Coffee Class investor-only swag! Receive:
Tote bag
Branded The Coffee Class Glass
The Coffee Class mug!
10% Discount Card Good at Any Location!
Embroidered Custom The Coffee Class Polo or Button-Down Shirt
The Coffee Class Branded Hat
The Coffee Class Quarterly Performance Call with the Leadership Team!
Invitation to a Twice Annual Lunch or Dinner with the Leadership Team
The 10% StartEngine Owners' Bonus
The Coffee Class will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2 / share, you will receive 10 additional shares of Common Stock, meaning you'll own 110 shares for $200. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and the Existing platform users bonus in addition to the aforementioned bonus.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
Irregular Use of Proceeds
We will not incur any irregular use of proceeds.
PRESS
ALL UPDATES
03.13.23
Personally Thank YOU from The Coffee Class Team!
I'm humbled and deeply appreciative of the support from all our investors throughout this process! I take your decision to invest seriously and I'm excited to steer this company into the growth to come. To all our investors, customers, and supporters broadly, thank YOU from the bottom of my heart for backing The Coffee Class.
I am surrounded by an amazing team and I know they're just as excited as I am to see what the future holds.
With Love,
Kyle Cunningham, CEO & Founder
03.13.23
$350,000 Mark Shattered! Today is the Last Day to Invest!
Our raise has crushed the $350,000 mark this week! The outpouring of support and investment in our company this week is truly humbling and appreciated. You've got just hours left to invest with us! I hope you jump on board while time allows!
Join the Las Vegas valley's growing specialty coffee brand while we're still on the ground floor!
Kyle Cunningham, CEO
03.12.23
The Coffee Class Passes 39,000 Instagram Followers! Just 1 More Day Left To Invest!
The Coffee Class has surpassed 39,000 instagram followers! A new milestone! Our diverse, dedicated Las Vegas follower base of social media followers, Rewards Members, Investors, and Mobile app users gives us a great gateway to the community and our customers!
There's only ONE day left to invest!
03.11.23
Just 2 Days Left !
Only two days left to invest! The Coffee Class's curbside pickup options give our guests the option to pull up and order and go ... or order at their desks park, grab their order, and go back to work. We also offer affordable delivery options for our customers through our internal system with popular rewards options attached! We make it easy for our customers to become repeat customers for life! Invest in the coffee bistro concept of the future! Take a sneek peak at our newest creation, our Roasted Tomato Strudel (made from scratch of course!)
03.10.23
$325,000 Mark Shattered!
$325,000+ and Counting! Just 2 days Left
As of March 10th 3:31pm PST, The Coffee Class has raised $327,000 from more than 211 investors! We've got just TWO days left in our raise on StartEngine. More and more investors are jumping in to grow with us! Will you join us with an investment today? If you have any questions, please post in the comments section!
Kyle Cunningham, CEO
03.10.23
The Coffee Class 2nd Location Boom! Last Day to Invest on Monday!
The Coffee Class Horizon location finished February up 13.46% versus January (one month prior!). Yes, even with February having less days in the month than January! Our 2nd The Coffee Class location is growing rapidly now and our customers are loving it as evidenced by it's perfect 5.0 Yelp rating!
Only days left to invest! The Coffee Class is poised for rapid growth with your investment! We're just getting started!
-Kyle Cunningham, CEO
03.09.23
Meet the CEO! Just 4 Days Left
I'll be at our 8878 S Eastern location from 12p - 2pm Saturday March 11, 2023 and at our 709 E Horizon location from 9a - 12pm on Monday March 13, 2023. Ill be handing out perks to our committed investors who've reached various perks levels! And also answering questions. If you're not yet invested with us but want to chat with me, feel free to stop in and say hello.
We've got just days remaining until our March 13th conclusion of the raise. I hope you'll consider making an investment! In addition to our meet and greet times, you can also add questions to the discussion comments section below. Thank you!
Kyle Cunningham, CEO
03.09.23
200 Investors! Just 5 Days Left!
The Coffee Class now has more than 200 investors! We're very excited about the trajectory of our raise! We've reached a milestone number of investors this week.
The Coffee Class's offering ends soon! Don't miss your opportunity to become an investor in Las Vegas's specialty coffee bistro that brings organic specialty coffee with innovative pastries and savory bites to a dedicated customer base! Secure your investment today!
-Kyle Cunningham, CEO
03.07.23
$275,000 and Counting! Just 6 days Left
As of March 7th 11:30a PST, The Coffee Class has raised $276,324 from more than 200 investors! We've got just SIX days left in our raise on StartEngine.
Will you join us with an investment today? If you have any questions, please post in the comments section!
Thank you!
Kyle Cunningham
CEO
03.05.23
The Coffee Class Eastern location +26% in 2022
We're excited to report our Eastern location finished 2022 up a whopping 26% over 2021! An amazing statistic and a sure sign of the excitement of our guests to support our brand. We can't wait to see what 2023 has in store! So far it's off to a hot start..
-Kyle Cunningham, CEO
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
REWARDS
JOIN THE DISCUSSION
0/2500
Chayanit Althoff
12 days ago
Hi, How can I get a rewards (% + items)?
I haven’t seen your email. Please advise.
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0
RUBY-ANNE RAMENTO
3 months ago
Hi Kyle. How do we claim our rewards, including the 10% discount?
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Adrian Jackson
3 months ago
You know what i’ll invest but it want be my usual amount because of that balance sheet deficit. However, i can say that growth from 2020 to 2021 is impressive 117% despite inflation. Keep up the good work and remember to work on fixing that balance sheet. I’ll put my investment in next week.
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Adrian Jackson
3 months ago
Hello Kyle, I looked at financials and read comments to make sure my comment isn’t a repeat.
If i could offer any suggestions, please know that this is coming from understanding and considering the current situation in 2023 as far as liquidity starting to dry up as a factor so companies will need to raise cash, inflation as a factor and the upcoming recession (The Great Deleveraging) as a factor.
My suggestion is to try your best to fix your balance sheet this year.
Make that a top priority. A deficit is very unattractive and could scare away potential investors. Now i know most investors focus on profits. I'm not concerned with profits because i'm confident as long as your company keeps growing you will eventually earn a profit. However, because your company isn't profitable at the moment it is important to fix the deficit on your balance sheet. As equity is the main cushion for a company that is not profitable, nor cash flow positive from operations at the moment.
Without equity, recessions do allow liabilities to destroy companies. Due to a deficit. Liabilities will work against you during a great deleveraging recession as companies begin selling assets to make debt payments due to an economic slowdown, liquidity drying up and decreased spending.
I have seen this happen a lot as an investor. Established companies and start up companies both were destroyed due to a deficit during an economic slow down. Looking to desperately raise cash under a distressed balance sheet at the last minute when it’s too late.
If you don’t mind me asking. Do you plan on fixing your balance sheet this year moving forward?
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kevin vasquez
5 months ago
hello Kyle so three month ago you said that it was gonna take a month to get the cards out for the 10% card. I haven't received my card? can you please help?
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kevin vasquez
5 months ago
so when are we getting our card for the discount ?
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Eli F
5 months ago
hi Kyle, I invested in the $1000 range but I didn't receive any swag yet. Should I come into a store and pick it up? the closest one to me is on Eastern
2
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Adam Forster
6 months ago
Kyle, congrats on the Coffee Class concept and getting it off the ground and into breakeven territory very soon. Can you talk about the projected per store metrics (sales, profits) of each Coffee Class store when it is a mature store and how long it will take each of the two stores already open to get there? Also, while I appreciate the expansion plans, the plans feel less than concrete. I understand your focus on performance excellence at each store, but have concerns that this will hold back how rapidly you expand. Could you provide more concrete timing regarding the opening of the four additional Vegas stores (to get to seven total, right?) and when you might open that first outside Vegas location. I also worry that the Almond and Oak concept could slow down the Coffee Class expansion. Could you take about the projected sales and profitability of each Almond and Oak location? I think you are doing a phenomenal job growing a business, just need convincing that it will grow at an appropriate speed and can get to an appropriate size for investors to make good $ as well. Thanks.
2
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Dave Dixon
7 months ago
Hi guys - just a quickie about the horizontal logo from a graphics guy. I understand the mission for the form factor, but the current candidate isn't quite it. The words are spaced too far apart, the drop shadow stroke underneath feels dated, and the 'bouncing' baseline from letter to letter feels less elegant and more down-home/handmade - which could be intentional of course so that last point is a 50/50. Maybe more tweaking... That said, the horizontal type version under the Almond & Oat graphic - looks like just THE COFFEE CLASS in like a Copperplate typeface - that could do it if you wanted simple and elegant.
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Chayanit Althoff
9 days ago
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