Taste Labs offering is now closed and is no longer accepting investments.

AI Powered Personalized Recommendation


Taste is an AI company that provides users with personalized reviews and recommendations for products and services.
This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.


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Taste’s organic user base grew by ~76% YoY, and return-on-ad-spend reached 289%.

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Taste’s movie and TV platform has gained over 500K registered users, receives about 5.8M screen views per month, and has more than 3,500 five-star reviews.

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The review and recommendation industry is mature and growing; in 2019, Yelp saw $1.01B in revenue and TripAdvisor saw $1.56B in revenue.


833 Broadway Floor 2
New York, NY 10003

Taste is an AI company that provides users with personalized reviews and recommendations for products and services.


John Lin
John Lin

John is a data-nerd with over 15 years of experience in analytical and marketing tech. Early in his career, John ran marketing programs for brands including Xbox, Starbucks, Neimen Marcus, and Essentia Water. During that time, he oversaw analytics for CRM programs that combined for +10MM customers. John also consulted for a long list of tech startups including MadeClose, Drawbridge Networks, Cue, LINK3D, Upflex, and Rocean.

Justin Messina
Justin Messina

Justin is a seasoned engineer with 12 years of experience as a full-stack developer. Earlier in his carerr as the Head of Technology at Square Tomato, he managed the tech team and designed CRM automation processes for brands such as Starbucks and Corbis. He has also created a wide range of technologies including UGC-ready databases, merchant portals, e-commerce management, and social media platforms.

David Shilane

David Shilane

Chief Data Scientist

With 15 years of experience as a data scientist, Dave has developed a wide range of recommendation systems across social media, online dating, and educational tech. Along with heading data science for Taste Labs, he serves on the faculty of Columbia University's Applied Analytics master's program, teaching courses in machine learning, data science, and statistical methods.

Dave holds undergraduate and master's degrees from Stanford University, along with a PhD from the University of California Berkeley.

Dave contributes 5-15 hours a week to oversee algorithm refinement and R&D of additional data features within our technology.

Aaron Hoffman

Aaron Hoffman

Head of Data Products

Aaron joins Taste Labs after 2 years working as EVP, Analytics and Statistics at Solstice Studios—a Hollywood film studio with $400 million in capitalization. Aaron has extensive experience in television, media planning, and digital technologies, with a specialty in creating research methodologies—he was the founding architect of Magid’s proprietary syndicated EmotionalDNA® research product. Aaron contributes up to 10-20 hours a week to oversees B2B business and data product development for our digital media apps. 

Adam Weiss

Adam Weiss


Adam was the former General Manager & SVP of Rakuten Marketing (fka LinkShare), the world's largest affiliate marketing network. 

In the past 20 years, Adam has helped thousands of advertisers & publishers succeed from the basics of getting started with performance marketing to strategy & optimization of mature programs. He has also been a routined keynote speaker at advertising and marketing conferences around the country.

Adam advises Taste Labs on its monetization strategy and lead-gen business development.

Ricky Solomon

Ricky Solomon


With more than 30 years of experience in finance, Ricky works with emerging companies on capital acquisition and allocation. He has structured many financings, both public and private, with a concentration in tech. He currently serves on the board of Aspen Group (ASPU) and Ipsidy Inc (IDTY,) and is also an active angel investor. Ricky advises Taste on financial strategies and capital acquisition.


Taste Labs
Apr 14, 2021
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares



Taste Labs, Inc.

Corporate Address


833 Broadway Floor 2, New York, NY 10003

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).

Expedited closing sooner than 21 days

In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and February 28, 2021, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal shall not direct transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Time Based:

By Feb 14 - 15% Bonus Shares

By Feb 28 - 10% Bonus shares

Volumed Based:

Tier 1 - $500 / Investor Badge

Tier 2 - $1,000 / Investor Badge + Premium Username (4 characters)

Tier 3 - $2,500 / Investor Badge + Premium Username (4 char.) + 5% bonus shares

Tier 4 - $10,000 / Investor Badge + Premium Username (4 char.) + 10% bonus shares

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Taste Labs, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $0.69/ share, you will receive 110 common stock, meaning you'll own 110 shares for $69. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.


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心理テストみたい! ユーザーの簡単評価をベースに、好みの傾向を解析してオススメの映画を教えてくれる「Taste」というオンラインサービスが始まりました。 使い方はとっても簡単。表示される映画を「最悪」「まぁまぁ」「良い」「最高」「未見」の5つで評価するだけ。すると、システムのアルゴリズムが自動的にユーザーのテイストを解析して、ピッタリの映画を提案してくれるのだそうです。ちなみに、同様のレーティングサービスとは異なる非商業バイアスとのこと。

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The 30 Most Beloved Micro-Budget Movies Since 1990: ‘Reservoir Dogs,’ ‘A Separation’ and ‘It Follows’ Make the Cut



12 Hours Left to Invest

Thank you to all the investors, our round has now raised $350,000. If you are still considering an investment or increasing your stake please note that the deadline is tonight at 11:59 PT. 


36 Hours Left to Invest

Our latest round has now raised $320,000 and the campaign closes in less than 48 hours. If you are still considering your investment, please note that the deadline is tomorrow (Tuesday). For investors with pending follow ups, please work with StartEngine to clear your investments as soon as possible.


Taste reaches 600,000 users

Management announced that Taste has reached 600,000 users as of Q1 2021.


Taste Receives 5-Star Investment Rating

Taste Labs was recently rated a 5 out of 5 by investment research firm Kingscrowd. The firm ranks over 400 active crowdfunding investments based on Price, Market, Team, Differentiator, and Performance. This puts our campaign in the top 5% among companies currently raising. Here is the breakdown of the rating we received:

Finally, we have recently announced the campaign end date: April 13. If you are still considering an investment, don't forget to act early.


Reminder: Two-weeks left to invest

This is a reminder that our campaign will close on April 13. Don't miss your chance to invest. 


Join our pitch at the Finimize Crowdfund Club Event

We will be pitching our business to the Finimize community next Tuesday (03/30) at 1PM EDT, the event is live and open to the public.

 Finimize is one of the world's largest investment communities and Taste Labs has partnered up with them to bring exposure to our platform and crowdfunding campaign.

To join the event, please visit: https://www.eventbrite.co.uk/e/crowdfund-club-tickets-143317668003


New Campaign End Date is April 13

We have been blown away by the positive response of our equity crowdfunding campaign! Due to the momentum, we have moved our end date up to April 13 so that we can put your hard earned investments into action as soon as possible.

This means that investors who have not been part of prior closings will have up until April 11 to cancel their investment, and we will continue to accept investment commitments at this time.


Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].


As you might know, Taste Labs has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Taste Labs be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.



[RSVP] Invitation to Q&A with our founder

You are invited to our virtual sit down with investors next Tuesday March 16 at 1PM EDT. Taste Labs' founder & CEO John Lin will discuss his vision for the company and business outlook followed by a round of Q&A.

RSVP Here: https://www.eventbrite.com/e/taste-presentation-and-investor-qa-tickets-145291212929


Reminder: 48 hours left to receive bonus shares

This is a friendly reminder that our early bird bonus perk is ending this Sunday at 2:30 PM EST. Investments made before the deadline will receive 10% additional shares.


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Taste Labs.


StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.


Tier 1

$500 / Investor Badge


Tier 2

$1,000 / Investor Badge + Premium Username (4 characters)


Tier 3

$2,500 / Investor Badge + Premium Username (4 char.) + 5% bonus shares


Tier 4

$10,000 / Investor Badge + Premium Username (4 char.) + 10% bonus shares




Cancel anytime before 48 hours before a rolling close or the offering end date.


REWARDSWe want you to succeed and get the most out of your money by offering rewards and memberships!
SECUREYour info is your info. We take pride in keeping it that way!
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Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

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