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GET A PIECE OF TAPVILLE

We Believe In A Better Way

Tapville is a hospitality franchisor that integrates self-pour tech to reduce costs and enhance the customer experience. With 22 locations open and 52 in development, we're expanding nationwide. Named Entrepreneur's Top New & Emerging Franchises for 2022 and 2023.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$95,083.06 Raised

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REASONS TO INVEST

A RECIPE FOR POTENTIAL GROWTH: By leveraging our advanced technology and systems, our concepts have lower labor, beverage, and food costs compared to many major brands. While the industry average for these costs range from 60% – 65%, we achieve targets of 48% – 55%, with kiosks averaging 30% – 35%.*

EXPANSION AND SCALABILITY: We believe Tapville is on the fast track to success with 22 open locations and an additional 52 in development. Our scalable solutions and processes position us for rapid growth.

INDUSTRY RECOGNITION AND SUCCESS: Tapville has gained notable recognition, being named as a Top New & Emerging franchise by Entrepreneur Magazine for 2022 and 2023 as well as being featured on QSR's Nextgen 25 List, Fox Business, ABC, Full Service Restaurant Magazine, Restaurant Business Online, Franchise Times and more. In addition, Tapville has a proven track record of successful fundraising, having raised $1,559,533 on StartEngine.**

*Information from Investopedia (Source)

**Information from Tapville (Source)

The Pitch


Tapville – A Socially-Driven Dining Experience


Tapville is a socially-driven dining experience with creative cocktail flights, brunch pairings, and self-pour beer and wine walls. Tapville guarantees a memorable time for guests. But it's not just about fun and flavor – Tapville's technology-driven concepts provide a better way to run a hospitality business. 


By reducing costs through cutting-edge solutions like self-pour technology, we believe Tapville is revolutionizing the food and beverage industry. 


Tapville franchise opportunities are available for brick & mortar restaurants, kiosks, and mobile taprooms. All Tapville franchises utilize our cutting-edge data analytics and self-serve technology while providing a memorable guest experience.




The Problem & Our Solution


Restaurants Average 65% Prime Cost (Food, Beverage & Labor) and 20% Draft Waste*

*Tapville Prime Costs: 48-55%, Draft Waste: <4% (Source)


Tapville is more than just self-pour and tablet ordering. We’re on a mission to disrupt the hospitality industry by solving challenges with advanced technology and are always looking for new opportunities to innovate. That’s why we operate restaurants, kiosks, and mobile taprooms; each concept is designed to solve a specific industry challenge.


Brick & Mortar Restaurant

Restaurants are facing rising food, beverage, and labor costs, making it difficult to provide guests with a great experience.


Our new "social house" model attempts to redefine the traditional restaurant experience by solving these problems with technology. 


Solutions

Self-Pour


Our self-pour solution reduces labor needed behind the bar significantly as well as reducing draft waste to less than 4%. 


It also creates a unique, social, and fun experience for guests that are looking to sample beer, wine, and cocktails. 


Table Tablet and Mobile Ordering


Tablet and mobile ordering help streamline the dining experience for guests and allow our restaurants to run more efficiently. This solution significantly reduces the number of servers needed and optimizes the performance of current staff. 


With increased technology, also comes more data, which is used by our marketing department to decrease customer acquisition costs. These data insights help us to construct more customized experiences that guests are willing to pay a premium for.


As a result of technology solutions like these, our restaurant prime costs range from 48-55% as opposed to the industry average of 60-65% (Source).


Kiosk


As online ordering, delivery, and curbside pickup have increased, shopping centers have been struggling to bring guests into their spaces and are now looking to implement more experience-driven activities into the mall.


With Tapville kiosks, guests can walk around the mall with a beer, wine, cider, or cocktail; creating a fun and unique guest experience. The kiosk can be run with minimal labor, often with just 1 staff member.


Mobile Taproom


Our mobile taprooms are a great solution for public or private events. It provides 16-32 taps of craft beer, wine, sangria, and cocktails for public or private events like weddings, corporate events, birthday parties, festivals, and more. Our taprooms reduce labor and can be run with just 1 staff member.




The Market & Our Traction


We're One of Entrepreneur Magazine's Top New and Emerging Franchises for 2022 and 2023


Tapville Growth


Tapville locations have passed $20 million in sales to date. We continue to grow with 22 locations open and 52 in development. Tapville has locations open or coming in Illinois, Wisconsin, Pennsylvania, Texas, Mississippi, Massachusetts, California, Connecticut, Louisiana, Nevada, Colorado, Maryland, North Dakota, Michigan, and Florida.


The Business Model

We collect a one-time franchise fee of approximately $44.5K from brick & mortar restaurants and approximately $19.5K from kiosks and mobile taprooms. We receive ongoing royalty fees from every location. All capital for franchisee locations is funded by the franchisee, which helps greatly reduce our upfront costs and risk. We train, market, and support our locations — allowing us to ensure a high degree of consistency among them. Tapville also has a technology division where we license our solutions to other organizations.


*The above testimonials may not be representative of the opinions of other customers or their experiences and is not a guarantee of future performance or success.


With 22 current franchises and 52 in development, to being recognized as one of Entrepreneur Magazine's Top New and Emerging Franchises for 2022 and 2023, we believe Tapville is well-positioned for growth and success (Source). 



Why Invest


Cheers To Tapville


Be a part of a premium lifestyle hospitality brand that is seeking to disrupt the industry with modern technology solutions, optimizing the guest experience. 


Join us on this journey as we aim to revolutionize the hospitality industry one innovative concept at a time.


Raise a glass and invest in Tapville, the socially-driven dining experience that's shaking up the industry! Cheers!



ABOUT

HEADQUARTERS
216 S. Washington Street
Naperville, IL 60540
WEBSITE
View Site

Tapville is a hospitality franchisor that integrates self-pour tech to reduce costs and enhance the customer experience. With 22 locations open and 52 in development, we're expanding nationwide. Named Entrepreneur's Top New & Emerging Franchises for 2022 and 2023.

TEAM

Joseph Tota
Joseph Tota
Founder & CEO

Joe designed the concept of Tapville Social in 2016 during one of his frequent visits to Union Pier, Michigan, along the Red Arrow Highway. Professionally, Joe was a management consultant with Accenture and founded his own firm that was acquired. His consulting background was focused on working with large franchise companies on technology, operational training and growth strategies. Joe is an avid ultrarunner and has a deep belief that hard work, entrepreneurship and a healthy lifestyle are the keys to happiness.

Michael Venditto
Michael Venditto
Chief Operating Officer

Michael Venditto is a seasoned leader with a strong track record in optimizing retail and hospitality operations. As COO of Tapville Social, he leverages his expertise in team building and client experience to drive growth and profitability. Michael excels in addressing business and people-related challenges, streamlining processes, implementing effective training programs, and cultivating high-performing leaders. He previously served as Director of Stores at ALDO, overseeing 100+ locations and delivering impressive gains in sales, conversion, profitability, and customer satisfaction. 

Don DiBrita

Don DiBrita

Vice President of Marketing

An experienced team leader, social media strategist and marketer, Don is passionate about growing communities and implementing modern digital marketing strategies.

He is a certified email and content marketer that has worked with brands in the food and beverage industry like breweries, restaurants, events and professional sports teams. Don is also the founder of a 60,000-member international beer club. 

Michelle Ruehle

Michelle Ruehle

Vice President of People

Michelle Ruehle is a highly accomplished human resources executive with over 15 years of experience across the hospitality and technology industries. As Vice President of People and Culture at Tapville, Michelle oversees all aspects of our people operations, including talent management, employee engagement, compensation and benefits, and diversity and inclusion initiatives. Prior to joining Tapville, Michelle was a Global Learning Experience Design Manager at McDonald’s Corporation, where she earned a Circle of Excellence Award for her contributions to the global launch of MyMcDonald's Rewards. She holds a bachelor's degree in organizational leadership and owns Ruehle Consulting Services, a business providing leadership and career coaching services to individuals and organizations. Outside of work, Michelle is a passionate volunteer who supports animal rescues and serves as an American Red Cross volunteer.

Jennifer Bucci

Jennifer Bucci

Director of Franchise Development

Jennifer is a performance driven professional with a depth of diversified leadership experience in the banking, construction, and technology industries. Prior to her role as the Director of Franchise Development for Tapville, Jennifer has proven success in developing top teams and driving programs from concept to completion, whether as a VP of a National Bank, a business owner, or an executive in sales management. As a certified Master Trainer, she consistently implements training and development strategies into each role to produce dynamic results and ensure the success of her collaborative teams. Jennifer’s construction and project management experience has fed her passion for designing and building houses as well as chairing large charity events. Work Hard, Play Harder and Give More is her personal mantra. 

Jennifer contributes roughly 24 hours per week on Tapville (please note that these are estimates & hourly contributions may vary week over week).

Diana Payne

Diana Payne

Operations

With almost 20 years of hospitality experience, Diana brings a wealth of knowledge and a proven track record of driving business growth. Her role involves overseeing day-to-day operations and collaborating with franchise partners to ensure top-quality service. Diana's expertise will be vital in implementing best practices, developing strategies, and driving revenue across Tapville's expanding locations. Her passion for hospitality and operational excellence make her a valuable addition to the team, as Tapville continues to build a strong and innovative brand in the food and beverage industry.

Thomas Kuba

Thomas Kuba

Corporate Chef

With his extensive culinary expertise and passion for innovation, Chef Thomas Kuba leads development of all culinary and beverage programs at Tapville Social Restaurants and Tapville Drink While You Shop stores. Additionally, Tom fosters relationships with Tapville’s Back of House leaders nationwide to provide training and support for new store openings.

Bringing with him a wealth of experience from renowned brands such as Hilton, Marriott, and Maggiano's, Chef Tom joined Tapville in 2021.

Becky Donnelly

Becky Donnelly

New Unit Opening Coordinator

Becky Donnelly has over 10 years of invaluable experience in the industry, and brings a wealth of expertise in opening and operating stores for renowned fashion footwear brand ALDO. Becky’s impressive track record in the retail sector has well translated to the franchising world and showcases her exceptional organizational skills, attention to detail, and ability to streamline operations. As Tapville’s New Unit Opening Coordinator, Becky’s passion for creating seamless and successful store openings and her dedication to excellence support Tapville’s continued growth and success. 

Jena Pipia

Jena Pipia

Manager, Tapville University

Serving as Tapville’s Learning and Development Manager, Jena Pipia is a dynamic professional with a proven track record in the restaurant industry. With a focus on driving continuous improvement, Jena oversees the Learning Management System (LMS), ensuring our franchise partners and store teams have access to up-to-date training materials. Her expertise extends to training and instruction and technical support, ensuring our partners receive comprehensive support. Jena plays a pivotal role in nurturing talent and driving our brand's success. 

Stephanie Mostoller

Stephanie Mostoller

Marketing Coordinator

Stephanie Mostoller is a talented professional with a passion for creative storytelling and brand promotion. Armed with a keen eye for detail and a strong understanding of market trends, Stephanie plays a pivotal role in executing strategic marketing initiatives. From managing social media campaigns to coordinating promotional events, her expertise ensures Tapville maintains a strong presence across various platforms. Diligent and results-driven, Stephanie is an integral part of our team, driving brand awareness and contributing to our overall success.

Sean Thomas

Sean Thomas

Advisor

Sean’s deep passion for the food and hospitality industry is in his DNA – literally. Raised in Columbus, Ohio, Sean spent his formative years immersed in the burger business through his grandfather, Dave Thomas, the founder of Wendy’s. 

In addition to holding various positions at Wendy’s, Sean expanded his hands-on knowledge of the industry by working at Lettuce Entertain You, in various front-of-house/back-of-house roles, then graduating from the Lettuce Entertain You Enterprise internship/management program. Most recently, Sean has founded Fresh Stack Burger Company, a PE-backed, fast-casual burger concept with plans to open multiple locations in the Midwest. 

Sean contributes roughly 1-2 hours per week on Tapville (please note that these are estimates & hourly contributions may vary week over week).

Brandt Kucharski

Brandt Kucharski

Advisor

Brandt is the former Chief Accounting Officer at GrubHub, helping the company grow from $3 million in revenue to $1 billion in 15 years. He has experience in a variety of industries including manufacturing, professional services, hospitality, retail and financial services.

Brandt spent the first half of his career in Crowe Horwath’s audit practice managing public financial statement audits and performing Sarbanes Oxley 404 consulting. He transitioned to the transaction services/investment banking group, managing private placements and buy/sell side transaction services for private equity investors, lenders and corporations

Brandt contributes roughly 1-2 hours per week on Tapville (please note that these are estimates & hourly contributions may vary week over week).

Sean O'Leary

Sean O'Leary

Advisor

Sean authors the influential blog Irish Liquor Lawyer and has been cited numerous times in multiple influential publications such as Forbes, Decanter, And Wine Spectator. He represents innovators in the liquor industry. Also, he lobbies on behalf of the liquor industry, and successfully lobbied the Illinois legislature to expand privileges for retailers.

Before launching O’Leary Law and Policy Group, LLC, he served as Chief Legal Counsel with the Illinois Liquor Control Commission. While at the Commission, Sean helped revolutionize the Illinois liquor industry by cracking down on illegal bootlegging, advocating for the expansion of allowable discounting practices, developing standards for contract brewing, and drafting tied-house regulations. Sean attended the University of North Carolina and received his law degree from Chicago - Kent College of Law.

Sean contributes roughly 1-2 hours per week on Tapville (please note that these are estimates & hourly contributions may vary week over week).

TERMS

Tapville
Overview
PRICE PER SHARE
$6.75
DEADLINE
Sep 29, 2023
VALUATION
$39.54M
FUNDING GOAL
$7k - $5M
Breakdown
MIN INVESTMENT
$344.25
MAX INVESTMENT
$4,999,995
MIN NUMBER OF SHARES OFFERED
1,111
MAX NUMBER OF SHARES OFFERED
740,740
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Class B Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$1,128,868

$1,124,959

Cash & Cash Equivalents

$207,197

$392,921

Accounts Receivable

$92,915

$553,755

Short-Term Debt

$538,283

$300,538

Long-Term Debt

$0

$0

Revenue & Sales

$739,160

$1,012,514

Costs of Goods Sold

$146,648

$477,731

Taxes Paid

$0

$0

Net Income

-$921,086

-$254,152

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives & Bonuses*

Combo/Avid Investor Perk

Invest $344+ (minimum investment) within the first three weeks and receive 5% bonus shares 

Invest $1,000+ within the first three weeks and receive 10% bonus shares 

Invest $2,500+ within the first three weeks and receive 15% bonus shares 

Invest $5,000+ within the first three weeks and receive 20% bonus shares

Invest $10,000+ within the first three weeks and receive 25% bonus shares

Volume-Based Perks

Tier 1 Perk — Invest $500+ and receive invitation to Monthly Investor Update - lifetime membership discount card 5% discount

Tier 2 Perk — Invest $1000+ and receive lifetime membership 10% discount card + 5% bonus shares

Tier 3 Perk — Invest $5,000+ and receive lifetime membership 15% discount card + 10% bonus shares

Tier 4 Perk — Invest $10,000+ and receive lifetime membership 25% discount card + 15% bonus shares

Tier 5 Perk — Invest $25,000+ and receive lifetime membership 25% discount card + 20% bonus shares

Tier 6 Perk — Invest $50,000+ and receive lifetime membership 50% discount card + 25% bonus shares 

Previous Investors Bonus

10% stackable bonus shares for previous investors

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account.

The 10% StartEngine Owners' Bonus

Tapville Franchising Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $6.75 / share, you will receive 110 shares of Class B Common Stock, meaning you'll own 110 shares for $675. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and the 10% Previous Investor Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

NEW UPDATES

09.21.23

8 Days Left to Invest in Tapville

Just 8 days left to invest in Tapville! 

Reason #1 to Invest in Tapville:

We believe that one of the biggest reasons for Tapville's growth is our ability to control costs in our concepts. By leveraging our advanced technology and systems, our concepts have lower labor, beverage, and food costs compared to many major brands. While the industry average for these costs range from 60% – 65%, we achieve targets of 48% – 55%. 

PRESS

Article Image
Entrepreneur Magazine

2023 Top New & Emerging Franchises Ranking

Article Image
FSR Magazine

FSR NextGen 25: A New Era of Restaurant Innovators

Article Image
Franchise Times

How Tapville's CEO Applies Tech Solutions to His Craft Beer Concept

Article Image
Restaurant Business Online

As Financing Dries Up, Companies Turn To Crowdfunding

Article Image
FSR Magazine

Tapville Social's Tech is Lifting Guest Experiences To New Levels

ALL UPDATES

Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Tapville.

$344

Earn 10% Bonus Shares

Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.

$344

Tier 1 Perk

Invest $344+ and receive invitation to Monthly Investor Update + lifetime membership 10% discount card

$1,000

Tier 2 Perk

Invest $1000+ and receive lifetime membership 10% discount card + 5% bonus shares

$5,000

Tier 3 Perk

Invest $5,000+ and receive lifetime membership 15% discount card + 10% bonus shares

$10,000

Tier 4 Perk

Invest $10,000+ and receive lifetime membership 25% discount card + 15% bonus shares

$25,000

Tier 5 Perk

Invest $25,000+ and receive lifetime membership 25% discount card + 20% bonus shares

$50,000

Tier 6 Perk

Invest $50,000+ and receive lifetime membership 50% discount card + 25% bonus shares

JOIN THE DISCUSSION

0/2500

RI
Rachael Ivanovic

17 days ago

Hi! YOY the company’s financials are in a worse off position. Net loss is significantly higher, income is about the same, less AR, more ST debt.. does this have a clear explanation?

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a month ago

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Michael Bartow

3 months ago

Having a look at where you say you’re unable to set up a franchise I see in Connecticut you have a franchisee that’s located there but you state in another website that talks about becoming a franchisee you say Connecticut is not allowing it so have you gotten permission to set up shops in that state. And for the other states who apparently aren’t allowing people to become a franchisee have you petition the states to maybe change their laws to allow folks to open a shop like this. I know NY has been in the works to change some of their liquor laws to compete with other states like PA, NJ, CT, VT ETC.

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Kyle Fishman

3 months ago

What is your exit strategy? and over what time frame?

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Kyle Fishman

3 months ago

How large is your TAM (total addressable market)? and how large do you see this company growing?

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Christopher Lemons

3 months ago

Thank you.

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Christopher Lemons

3 months ago

Who verifies ID/age? What safeguards are in place to cut people off who drank too much or reduce DUI?

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HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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PREVIOUSLY CROWDFUNDED
$1,487,961.12
RAISED
$95,083.06
INVESTORS
110
MIN INVEST
$344.25
VALUATION
$39.54M

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None of the information displayed on or downloadable from www.startengine.com (the 'Website') represents a recommendation, offer, or solicitation of an offer to buy or sell any security. It also does not constitute an offer to provide investment advice or service. StartEngine does not (1) make any recommendations or otherwise advise on the merits or advisability of a particular investment or transaction, or (2) assist in the determination of fair value of any security or investment, or (3) provide legal, tax, or transactional advisory services.

All investment opportunities are based on indicated interest from sellers and will need to be confirmed.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative and involves a high degree of risk. It should only be considered a long-term investment. You must be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid, and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks, and you should complete your own independent due diligence regarding the investment. This includes obtaining additional information about the company, opinions, financial projections, and legal or other investment advice. Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment.

StartEngine Marketplace (“SE Marketplace”) is a website operated by StartEngine Primary, LLC (“SE Primary”), a broker-dealer that is registered with the SEC and a member of FINRA and the SIPC. StartEngine Bulletin Board ("SE BB") is a bulletin board platform that advertises interest in shares of private companies that previously executed Reg CF or Reg A offerings. SE BB enables shareholders to communicate interest in potential sales of shares in private companies and investors to discover, review, and potentially invest in private companies. As a bulletin board platform, SE BB provides a venue for investors to access information about private company offerings and connect with potential sellers. SE BB is distinct and separate from StartEngine Secondary (“SE Secondary”), which is an SEC-registered Alternative Trading System (ATS) operated by SE Primary. SE Secondary facilitates the trading of securities by matching orders between buyers and sellers and facilitating executions of trades on the platform. While a security may be displayed on the bulletin board, these securities will be subject to certain restrictions which may prevent the ability to buy and sell these securities in a timely manner, if at all. Even if a security is qualified to be displayed on the bulletin board, there is no guarantee an active trading market for the securities will ever develop, or if developed, be maintained. You should assume that you may not be able to liquidate your investment for some time or be able to pledge these shares as collateral.