GET A PIECE OF SWITCH
Live Audio Speed-Dating App
SWITCH is an innovative app company aimed to disrupt the traditional online dating, swipe-featured industry with a platform focused on live-audio speed dating.
$21,352.56 Raised
REASONS TO INVEST
SWITCH uses patent pending technology to improve the dating app experience and aid in reduced stress, anxiety, and depression among users utilizing traditional swipe-based dating apps.*
SWITCH is redefining dating apps, blending gamification features such as icebreaker questions & conversation drivers, with future intent to integrate AI. We believe we outshine the competition in this $2.98B industry.**
We have a relationship with iHeart Media & one of their primetime radio hosts for 96.1 Atlanta Radio, & raised almost $200K prior to launching on the iOS App Store – our women-led business is ready to keep growing!
**Source
the pitch
Modern Love Is Here With A Brand New Way To Connect
Our unique functionality includes a home feed where users can scroll through profiles and listen to voice notes, setting up conversations with those who pique their interest. We also offer a randomized live-roulette function that connects you with someone based on your preference settings, with profile pictures initially blurred. Plus, we provide engaging conversation topics to kick-start interactions for those who need a little help.
Join SWITCH on our mission to revolutionize the way we connect and find love.
At SWITCH, we've harnessed the power of being the hybrid of innovation and nostalgia to create a platform that puts the focus back on meaningful conversations. Unlike other dating apps that prioritize superficial judgments based on appearance, SWITCH encourages users to connect first through audio conversations. By allowing individuals to engage in real-time through authentic interactions, SWITCH provides a safe space where connections can flourish before full profiles are revealed.
The Problem & Our Solution
Swiping For Love
Traditional dating apps have bred a “swiping for love” culture to filter out dating companions and encourage the philosophy to judge first, connect later. SWITCH seeks to change this by addressing the growing dissatisfaction and negative effects of traditional dating apps with our motto “connect first, judge later.” In a world dominated by platforms like Tinder, Bumble, and Hinge, young generations are craving a better option. Research has shown that swipe-based dating app users are more likely to experience psychological distress, anxiety, and depression (Source).
That's where SWITCH comes in.
What sets SWITCH apart is our unique approach. We've completely reversed the dating app model, making it hard for competitors to replicate our functionality. Our app's foundation is centered around genuine conversations, challenging the superficiality that plagues the industry. Furthermore, our product is provisionally patented, safeguarding our innovative concept. By prioritizing user experience and fostering authenticity, SWITCH creates more opportunities for both users and the business to thrive without compromising the user experience.
Switch helps you make meaningful connections – on your time, in real-time.
Business Model
Switch is a “freemium” app that has a subscription option and upsell opportunities just like the current market. In addition, we believe SWITCH has the opportunity to monetize 3x more in this market based on its design and functionality, through strategic Ad placements and affiliate fees with new partners.
*The prices reflected within this image may vary over time.
We also allow consumers the opportunity to upgrade their SWITCH account to unlock more features but also provide other businesses and companies to sponsor our ice-breaker and conversation drivers to help drive their brand awareness. We believe we are a consumer focused brand with a highly scalable B2B structure. Unlike our competitors, our revenue drivers are seamlessly integrated into the interface by not disrupting the user experience rather enhancing it. Users can engage with sponsored conversation drivers, ice breaker questions, and interactive ads to promote positive engagement leading to authentic matches.
The Market & Our Traction
The Dating App Industry Seeks An Alternative To "Swiping For Love"
SWITCH is taking on the notorious "Swipe Culture" that has dominated the dating app scene, where users make snap judgments based on a quick swipe left or right; leaving users dissatisfied and inhibiting them from finding genuine connections (Source | Source). Our target audience of 24-35-year-olds is craving something more meaningful, real-time conversations, and in-person dates that can lead to a deeper connection. With an expected 438 million users in the online dating market by 2027, we believe this is an opportune time to capitalize on the market with our innovative dating experience (Source).
In an industry projected to be worth $3.39 billion by 2027, we believe SWITCH is poised to disrupt the dating app market by not only leveraging the traditional monetization methods of subscriptions and advertisements but also through introducing innovative gamification features (Source).
There are current apps that are trying to simulate audio speed-dating but their functionality lacks where we execute.
SWITCH has been gaining tremendous traction and achieving exciting milestones that we believe, showcases our potential for success. We launched the iOS version of SWITCH on the app store in the summer of 2023, marking a significant step forward in reaching our target audience. Our in-app functionality has been provisionally patented, providing us with a competitive advantage and protects our innovative approach.
To further engage with our community, we have organized three successful speed-dating events in the Atlanta area, generating excitement around SWITCH and allowing us to gather valuable user feedback. Our founders, Kiki and Corey, have showcased their entrepreneurial prowess by winning a pitch competition and receiving the Audience Choice vote. Recognizing our impact and potential, SWITCH was awarded the Show U Off grant, specifically designed for enterprising black women-led businesses. We’ve also raised over $200,000 and are ready to keep growing!
*The above testimonials may not be representative of the opinions or of the experiences of other users and is not a guarantee of future performance or success.
Why Invest
The Future of Dating Apps
Invest in SWITCH and be part of the modern revolution and disruption to the dating app industry. With our provisional patent protecting our innovative approach, and a team committed to reshaping the dating app landscape, the opportunities are endless (Source).
In a digital age where dating app culture often reduces the search for love into a superficial swiping game, we introduce you to a refreshing change. We understand that meaningful connections are formed through communication, not just by judging profile pictures. That's why Switch revolutionizes online dating by prioritizing real-time audio speed dating, offering a more genuine and personal experience compared to traditional swipe-based platforms. We're bringing the thrill of speed dating right to your smartphone, but with a twist that allows your personality to shine through your voice. Imagine bypassing the often misleading world of filtered photos and profile embellishments and diving straight into real, authentic conversations. It's all about chemistry, real interaction, and immediate sparks, without preconceived notions based on appearances. You get to hear the laughter, the real-life responses, and the authentic selves of others, allowing for connections that are based on more than just looks. Join us and take part in a dating experience that values the true essence of you and your potential match. With Switch, we're not just providing a platform — we're promoting an opportunity to experience genuine human interaction and the chance for love to develop in the most organic way possible.
Don't miss your chance to make a meaningful investment in SWITCH. Join us today and let's change the face of online dating together.
ABOUT
HEADQUARTERS
650 Ponce De Leon Ave Suite 300
Atlanta, GA 30308
WEBSITE
View Site
SWITCH is an innovative app company aimed to disrupt the traditional online dating, swipe-featured industry with a platform focused on live-audio speed dating.
TEAM
Kiana Mincey (Kiki)
CEO, Co-Founder & Director
Corey Staples
COO, Co-Founder & Director
Isaac Hayes III
Advisor
Ramiro Canovas
CTO Advisor
Ramiro is an executioner who infuses strategy and long-term vision into every decision, which he views as essential for taking Switch to the next milestones. He leads the product team: six members across Product, UX/UI, Dev, and QA. Strategically, he offers advice to the founders on aligning with Switch's business objectives and roadmaps. Ramiro is excited about the future and is committed to contributing significantly to its shaping, dedicating 30 to 40% of his time working with Switch.
Lawron Ballard
Principal Accounting Officer (Part-Time)
Lawron spends 1 hour per week on SWITCH.
Josh Kelly
CMO Advisor (Part-Time)
He is the founder and owner of Kelly Media. He was America's 3rd Most Influential Entrepreneur of 2018 according to Entreperneur.com and has owned and managed over 20 million followers all over different social media platforms. His expertise in growing and maintaining organic social communities is impressive. He knows how to maximize sales in many different ways.
Josh spends 2 hours a week on SWITCH.
TERMS
SWITCH
Overview
PRICE PER SHARE
$0.52
DEADLINE
Feb. 15, 2024 at 7:59 AM UTC
VALUATION
$5.03M
FUNDING GOAL
$15k - $546k
Breakdown
MIN INVESTMENT
$249.60
MAX INVESTMENT
$546,000
MIN NUMBER OF SHARES OFFERED
28,846
MAX NUMBER OF SHARES OFFERED
1,050,000
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Class B Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives & Bonuses*
Loyalty Bonus
Reservation Holders in Switch's Testing the Waters Reservation Page, Friends & Family, and Previous Investors will receive 10% bonus shares.
Combo/Avid Investor Perk
Combo Perk 1 — Invest $249+ (minimum investment) within the first two weeks and receive 5% bonus shares
Combo Perk 2 — Invest $1,000+ within the first two weeks and receive 7% bonus shares
Combo Perk 3 — Invest $2,500+ within the first two weeks and receive 10% bonus shares
Combo Perk 4 — Invest $5,000+ within the first two weeks and receive 12% bonus shares
Combo Perk 5 — Invest $10,000+ within the first two weeks and receive 15% bonus shares
Volume-Based Perks
Tier 1 Perk — Invest $500+ and receive invitation to Private Investor Group
Tier 2 Perk — Invest $1,000+ and receive Switch Premium subscription free for life
Tier 3 Perk — Invest $5,000+ and receive 3% bonus shares
Tier 4 Perk — Invest $10,000+ and receive Zoom call with Founder + 5% bonus shares
Tier 5 Perk — Invest $25,000+ and receive 10% bonus shares
Tier 6 Perk — Invest $50,000+ and receive 15% bonus shares
Tier 7 Perk — Invest $100,000+ and receive 18% bonus shares
Tier 8 Perk — Invest $300,000+ and receive 20% bonus shares
Tier 9 Perk — Invest $500,000+ and receive 22% bonus shares
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account.
The 10% StartEngine Owners' Bonus
Switch App will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $0.52 / share, you will receive 110 shares of Class B Common Stock, meaning you'll own 110 shares for $52. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and the Loyalty Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company will not incur any irregular use of proceeds.
ALL UPDATES
REWARDS
10%
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
Owner’s Bonus
Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
$249
Combo Perk 1
Invest $249+ (minimum investment) within the first two weeks and receive 5% bonus shares
00
Days
01
Hours
15
Minutes
44
Seconds
$500
Tier 1 Perk
Invest $500+ and receive invitation to Private Investor Group
$1,000
Tier 2 Perk
Invest $1,000+ and receive Switch Premium subscription free for life
$1,000
Combo Perk 2
Invest $1,000+ within the first two weeks and receive 7% bonus shares
00
Days
01
Hours
15
Minutes
44
Seconds
$2,500
Combo Perk 3
Invest $2,500+ within the first two weeks and receive 10% bonus shares
00
Days
01
Hours
15
Minutes
44
Seconds
$5,000
Tier 3 Perk
Invest $5,000+ and receive 3% bonus shares
$5,000
Combo Perk 4
Invest $5,000+ within the first two weeks and receive 12% bonus shares
00
Days
01
Hours
15
Minutes
44
Seconds
$10,000
Tier 4 Perk
Invest $10,000+ and receive Zoom call with Founder + 5% bonus shares
$10,000
Combo Perk 5
Invest $10,000+ within the first two weeks and receive 15% bonus shares
00
Days
01
Hours
15
Minutes
44
Seconds
$25,000
Tier 5 Perk
Invest $25,000+ and receive + 10% bonus shares
$50,000
Tier 6 Perk
Invest $50,000+ and receive + 15% bonus shares
$100,000
Tier 7 Perk
Invest $100,000+ and receive + 18% bonus shares
$300,000
Tier 8 Perk
Invest $300,000+ and receive + 20% bonus shares
$500,000
Tier 9 Perk
Invest $500,000+ and receive + 22% bonus shares
JOIN THE DISCUSSION
0/2500
Ice breaker! What brought you to this investment?
HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
WHY STARTENGINE?
REWARDS
We want you to succeed and get the most out of your money by offering rewards and memberships!
SECURE
Your info is your info. We take pride in keeping it that way!
DIVERSE INVESTMENTS
Invest in over 200 start-ups and collectibles!
FAQS
Crowdfunding
With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.
At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.
Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.
StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.
For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.
Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.
Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.