*Market statistics provided by GlobeNewswire & Reports and Data (source / source)

Stylish, high-performance clothing made to protect against skin cancer.

Sun50 is on a mission to reduce the incidence of skin cancer through our line of stylish, soft, and lightweight sun protective clothing. Our products are known for their high-quality, flattering fit, trusted performance, and all-day comfort, separating us from competitors who we believe miss the mark. 

We have been officially recognized by The Skin Cancer Foundation for achieving superior sun protection (UPF 50+) from both UVA and UVB rays, and it’s clear we’ve also resonated with our audience, as revenue has increased by 135% over 2020 sales (as of 3rd quarter 2021). 

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Driven by our dedication to providing appealing, high-end options that use eco-friendly fabrics, we ethically manufacture 100% of our apparel here in the USA.

The Sun50 leadership team has over 40+ years of combined experience in the sun protective clothing industry. Our proven and successful team has long-standing relationships with the American Academy of Dermatology, The Skin Cancer Foundation, The Claire Marie Foundation, and other organizations related to the prevention of skin cancer. We’re passionate about promoting skin cancer awareness, aiming to increase prevention and early detection. Our goal is to become the largest, most successful brand in the sun protection clothing industry.

In addition to donating a portion of our proceeds, our team proudly collaborates with several non-profits who share our mission and seek to amplify skin checks, sun protection, and slow fashion.

The reality is people aren’t taking skin cancer seriously enough.

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One in five Americans will develop skin cancer by age 70, and every hour someone dies from melanoma in the US (source). Skin cancer is the most commonly diagnosed cancer in the US, and rates are on the rise, both in the US and worldwide, with about 90% of non-melanoma skin cancers associated with exposure to ultraviolet (UV) radiation from the sun (source).

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While there’s a growing public awareness of the serious consequences of compounded UV exposure, not enough protective measures are being taken to safeguard our skin and health. Now, with the ongoing realities of climate change and our depleting ozone, additional precautions are becoming more important to ensure safety from the sun.

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There remains a lot of consumer misconception due to a lack of high-quality products and general awareness around the need for sun protective clothing.

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Existing brands use low-quality fabrics which are heavy, scratchy, and/or uncomfortable to wear. Some of these fabrics are treated with chemical enhancements that only offer temporary sun protection—a short-lived benefit that is diluted after clothes are washed. To compound the problem, available styles are dated, ill-fitting, and out of sync with current fashion trends.

How can we expect people to be excited about sun-protective clothing if they don't look and feel great in what they're wearing? At Sun50, we make sun protection clothing desirable.

Sun50 delivers superior fabrics, style, and sun protection.

According to The Skin Cancer Foundation, sun-protective clothing is the most effective preventative measure against skin aging and skin cancer. Sun50 is bringing awareness to the cause by combining our high-performance, quality materials with professionally-designed styles catered to modern consumer demographics.

Sun50 fabrics are constructed with naturally sun-protective materials, meaning our products undergo no chemical treatment to achieve their UPF rating. We work with our fabric mills and third-party testing professionals to create fabrics with the ideal material blend and construction weave to achieve optimum performance. This superior sun protection from both UVA and UVB rays earned us recognition from The Skin Cancer Foundation, who awarded us with The Skin Cancer Seal of Recommendation for meeting their stringent criteria ( source).

Our range of women’s and men’s high-fashion products includes easy-to-wear styles ideal for home, travel or exploration, as well as a variety of sun-protective accessories including hats, sleeves, and scarves. We sell direct-to-consumer through our website, both domestically and internationally, as well as through Amazon, Bikini.com, and via wholesale retail accounts in Minnesota and Florida. We also work closely with our production teams in both California and Minnesota to increase efficiency, reduce waste, and shorten production times.

Click here to visit our Amazon Store!

A proven track record with glowing testimonials.

Sun50 has achieved a number of important victories and milestones in the past two years. Since starting in 2020, we’ve increased sales quarter over quarter, and in 2021, our annual sales increased 135% over the previous year. 

Our website traffic is in the top 2% of stores that launched on Shopify in September 2020, and we’re proud to have a dedicated repeat customer base, with a repeat customer rate of 28%.

"Feels like second skin!"

"This shirt is a MUST HAVE!!! Oh my goodness, the quality is outrageously good and feels so luxurious against the skin. I love that as a melanoma survivor, I can feel confident sitting poolside or lakeside knowing my skin is adequately protected while looking polished and put together. ☀️☀️☀️"

- Allison Crandall, 06/25/2021 (Beach Shirt UPF 50+)

"Better than wearing sleeves!"

"I purchased the white long sleeve polo. I normally wear sun protective sleeves, but decided to try a long sleeve polo. This shirt is so lightweight and breathable, it is way better than wearing any pair of sleeves that I own. The shirt is also incredibly soft."

- Kyle, 04/22/2021 (Men's Long Sleeve Pique Polo Shirt UPF 50+)

"5 Star Oversized Beach Shirt!"

"The Sun50 oversized Beach Shirt is a must-have in every ladies' wardrobe. Classic style with lovely contrasting fabric on the cuffs and collar adds excellent detail. The material feels great on the skin, travels well, is lightweight and breathable. This shirt can be worn at the beach, on a hike, or to dinner. The possibilities are truly endless! P.S. I love the cute hidden message on the inside of the shirt:) such a sweet touch."

- Shanna Lai, 11/25/2020 (Beach Shirt UPF 50+)

*Testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.

Looking ahead, we’re focused on expanding our market share, growing our distribution network, and increasing brand recognition. In 2022, we have concepted and designed six new collections to be seasonally released throughout the year.

Our goal is to become one of the largest sun protection clothing brands in the world.

Sun50 is a movement. We created this company to bring hope and wellness into people’s lives by offering fashionable sun protection apparel made with long-lasting integrity and by highlighting way-of-life practices in support of skin cancer prevention. Our team’s personal experience with losing loved ones to skin cancer drives us every single day to promote awareness and prevention through our product lines.

Skin protection will continue to be a critical component of a healthy lifestyle, and we’re here to deliver the best possible products to meet our customers’ growing and ever-evolving needs. As our founder, Christie, says, “The future depends on what we do today. If we can save and enhance lives by doing what we love to do, that is the definition of success.”

We’d love for you to join us in realizing our vision and amplifying our mission.