INVEST IN SUN50 TODAY!
Sun Protection Apparel USA Made
$99,293.05 Raised
REASONS TO INVEST
The Global Sun Protection Clothing Market was estimated at $7B in 2021. This is currently a fractured market with no dominant brand. With demand from North American and Asian Pacific regions increasing, there is great opportunity for Sun50 to capitalize.*
In 2021, our annual sales increased 135% over the previous year. We’re proud to have a dedicated repeat customer base, with a return customer rate of 28%.
Sun50 uses premium sun protection fabrics that are certified eco-friendly, sustainable, and chemical-free. Each fabric has been third-party UV tested for UPF, ATSM, & AATCC rating standards and 100% of our apparel is designed & made in the USA. Sun50’s clothing has also been granted The Skin Cancer Seal of Recommendation.
*Market statistics provided by GlobeNewswire & Reports and Data (source / source)
Stylish, high-performance clothing made to protect against skin cancer.
Sun50 is on a mission to reduce the incidence of skin cancer through our line of stylish, soft, and lightweight sun protective clothing. Our products are known for their high-quality, flattering fit, trusted performance, and all-day comfort, separating us from competitors who we believe miss the mark.
We have been officially recognized by The Skin Cancer Foundation for achieving superior sun protection (UPF 50+) from both UVA and UVB rays, and it’s clear we’ve also resonated with our audience, as revenue has increased by 135% over 2020 sales (as of 3rd quarter 2021).
(source)
Driven by our dedication to providing appealing, high-end options that use eco-friendly fabrics, we ethically manufacture 100% of our apparel here in the USA.
The Sun50 leadership team has over 40+ years of combined experience in the sun protective clothing industry. Our proven and successful team has long-standing relationships with the American Academy of Dermatology, The Skin Cancer Foundation, The Claire Marie Foundation, and other organizations related to the prevention of skin cancer. We’re passionate about promoting skin cancer awareness, aiming to increase prevention and early detection. Our goal is to become the largest, most successful brand in the sun protection clothing industry.
In addition to donating a portion of our proceeds, our team proudly collaborates with several non-profits who share our mission and seek to amplify skin checks, sun protection, and slow fashion.
The Problem
The reality is people aren’t taking skin cancer seriously enough.
(source)
One in five Americans will develop skin cancer by age 70, and every hour someone dies from melanoma in the US (source). Skin cancer is the most commonly diagnosed cancer in the US, and rates are on the rise, both in the US and worldwide, with about 90% of non-melanoma skin cancers associated with exposure to ultraviolet (UV) radiation from the sun (source).
(source)
While there’s a growing public awareness of the serious consequences of compounded UV exposure, not enough protective measures are being taken to safeguard our skin and health. Now, with the ongoing realities of climate change and our depleting ozone, additional precautions are becoming more important to ensure safety from the sun.
(source)
There remains a lot of consumer misconception due to a lack of high-quality products and general awareness around the need for sun protective clothing.
(source)
Existing brands use low-quality fabrics which are heavy, scratchy, and/or uncomfortable to wear. Some of these fabrics are treated with chemical enhancements that only offer temporary sun protection—a short-lived benefit that is diluted after clothes are washed. To compound the problem, available styles are dated, ill-fitting, and out of sync with current fashion trends.
How can we expect people to be excited about sun-protective clothing if they don't look and feel great in what they're wearing? At Sun50, we make sun protection clothing desirable.
The Solution
Sun50 delivers superior fabrics, style, and sun protection.
According to The Skin Cancer Foundation, sun-protective clothing is the most effective preventative measure against skin aging and skin cancer. Sun50 is bringing awareness to the cause by combining our high-performance, quality materials with professionally-designed styles catered to modern consumer demographics.
Sun50 fabrics are constructed with naturally sun-protective materials, meaning our products undergo no chemical treatment to achieve their UPF rating. We work with our fabric mills and third-party testing professionals to create fabrics with the ideal material blend and construction weave to achieve optimum performance. This superior sun protection from both UVA and UVB rays earned us recognition from The Skin Cancer Foundation, who awarded us with The Skin Cancer Seal of Recommendation for meeting their stringent criteria ( source).
Our range of women’s and men’s high-fashion products includes easy-to-wear styles ideal for home, travel or exploration, as well as a variety of sun-protective accessories including hats, sleeves, and scarves. We sell direct-to-consumer through our website, both domestically and internationally, as well as through Amazon, Bikini.com, and via wholesale retail accounts in Minnesota and Florida. We also work closely with our production teams in both California and Minnesota to increase efficiency, reduce waste, and shorten production times.
Click here to visit our Amazon Store!
The Market
With no clear industry leader, we’re ready to take over the market.
The global sun protective clothing market was worth $6.6B in 2020 and was estimated at $7.1B in 2021. At a CAGR of 7.68% from 2020 to 2026, the market is expected to surpass $10.3B by 2026. (source)
With no dominant leader in the market, there is a huge opportunity to own this space. We see other brands’ offerings as off-trend, ill-fitting, and failing to meet the quality and environmental standards that consumers demand.
Thanks to our superior product and combination of extensive industry experience, Sun50 is uniquely positioned to fill the current gaps left by our competitors. We’re dedicated to chemical-free solutions and reducing our carbon footprint, sourcing only high-quality sustainable fabrics to make our products right here in the USA. As a high-end brand, our customers believe in Sun50 because they trust the integrity and long-lasting value of our fabrics.
Equally important is our commitment to elevating skin cancer awareness and prevention. By working with partners, survivors, and medical professionals in the skin cancer community, we’re able to power our mission and help reduce the incidence of skin cancer.
Our Traction
A proven track record with glowing testimonials.
Sun50 has achieved a number of important victories and milestones in the past two years. Since starting in 2020, we’ve increased sales quarter over quarter, and in 2021, our annual sales increased 135% over the previous year.
Our website traffic is in the top 2% of stores that launched on Shopify in September 2020, and we’re proud to have a dedicated repeat customer base, with a repeat customer rate of 28%.
"Feels like second skin!"
"This shirt is a MUST HAVE!!! Oh my goodness, the quality is outrageously good and feels so luxurious against the skin. I love that as a melanoma survivor, I can feel confident sitting poolside or lakeside knowing my skin is adequately protected while looking polished and put together. ☀️☀️☀️"
- Allison Crandall, 06/25/2021 (Beach Shirt UPF 50+)
"Better than wearing sleeves!"
"I purchased the white long sleeve polo. I normally wear sun protective sleeves, but decided to try a long sleeve polo. This shirt is so lightweight and breathable, it is way better than wearing any pair of sleeves that I own. The shirt is also incredibly soft."
- Kyle, 04/22/2021 (Men's Long Sleeve Pique Polo Shirt UPF 50+)
"5 Star Oversized Beach Shirt!"
"The Sun50 oversized Beach Shirt is a must-have in every ladies' wardrobe. Classic style with lovely contrasting fabric on the cuffs and collar adds excellent detail. The material feels great on the skin, travels well, is lightweight and breathable. This shirt can be worn at the beach, on a hike, or to dinner. The possibilities are truly endless! P.S. I love the cute hidden message on the inside of the shirt:) such a sweet touch."
- Shanna Lai, 11/25/2020 (Beach Shirt UPF 50+)
*Testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.
Looking ahead, we’re focused on expanding our market share, growing our distribution network, and increasing brand recognition. In 2022, we have concepted and designed six new collections to be seasonally released throughout the year.
Why Invest
Our goal is to become one of the largest sun protection clothing brands in the world.
Sun50 is a movement. We created this company to bring hope and wellness into people’s lives by offering fashionable sun protection apparel made with long-lasting integrity and by highlighting way-of-life practices in support of skin cancer prevention. Our team’s personal experience with losing loved ones to skin cancer drives us every single day to promote awareness and prevention through our product lines.
Skin protection will continue to be a critical component of a healthy lifestyle, and we’re here to deliver the best possible products to meet our customers’ growing and ever-evolving needs. As our founder, Christie, says, “The future depends on what we do today. If we can save and enhance lives by doing what we love to do, that is the definition of success.”
We’d love for you to join us in realizing our vision and amplifying our mission.
ABOUT
HEADQUARTERS
2905 Lexington Avenue South Suite 100
Eagan, MN 55121
WEBSITE
View Site
Sun50 is a female-founded and led sun protection clothing brand on a mission to disrupt the apparel industry and elevate skin cancer awareness. Sun50’s products are fashion forward, sustainable, and ethically made, designed and developed by a proven, successful team with over 40+ years of combined experience in the sun protective clothing industry. Sun50 has now been generating revenue for two years, and we are dedicated to leveraging our continued traction to become one of the largest sun protective clothing brands in the world.
TEAM
Christie Covarrubias
Co-Founder, CEO, and Director
University of California, Santa Barbara
Bachelor of Arts, Law & Society
Jim Lockhart, CPA, JD, LL.M.
Board Member
B.S. Bus. Admin., JD, University of SD
LL.M., New York University, School of Law
Real Estate CPA of the Year 2020, Minnesota Real Estate Awards
Mark Hoiland
Board Member
Augsburg University, Minneapolis, Minnesota
Bachelor of Arts, Business & Communications
Sharia Washington
Director of Corporate Sales & Partnerships
Temple University, Philadelphia, Pennsylvania
Bachelor of Business Administration, International Business
Antwan Bùi
Design & Fit Director
Angela Twohy
Product Development & Sourcing Director
The Art Institutes International Minnesota
Bachelor of Arts, Retail Management
Julie Anderson
Business Development Director
Ashley Hadfield
Director of Ecommerce & Marketing
The Art Institutes International Minnesota
Bachelor of Science, Fashion & Retail Management
Madison Hibbs
Social Media & Community Events Manager
University of St. Thomas, St. Paul, Minnesota
Bachelor of Arts, Strategic Marketing
Lyle Heikes
Customer Liaison
Minnesota State University, Mankato
Bachelor of Arts, Education
Kylie Imholte
Designer & Community Relations
Myrtle Monroe
Sun50 Mascot
Cassie Warner
Board Member
2019 Top Women in Finance
2020 Luther College Distinguished Service Award
Luther College, Decorah, Iowa
Bachelor of Arts, Accounting & Economics
Jeff Milkie
Board Member
MBA The University of Texas, Austin
The Red McCombs School of Business
University of Wisconsin, Eau Claire
Bachelor of Business Administration, Accounting
TERMS
Sun50
Overview
PRICE PER SHARE
$1.01
DEADLINE
Aug 30, 2022
VALUATION
$5.01M
AMOUNT RAISED
$99,293.05
Breakdown
MIN INVESTMENT
$249.47
MAX INVESTMENT
$99,999.09
MIN NUMBER OF SHARES OFFERED
9,900
OFFERING TYPE
Equity
ASSET TYPE
UNITS
SHARES OFFERED
Series A Preferred Units
MAX NUMBER OF SHARES OFFERED
1,059,405
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of units offered is subject to adjustment for bonus units. See bonus info below.
Investment Incentives*
Time-Based:
Friends and Family Early Birds
Invest within the first 48 hours and receive 20% bonus units.
Super Early Bird Bonus
Invest within the first week and receive 15% bonus units.
Early Bird Bonus
Invest within the first two weeks and receive 10% bonus units.
Amount-Based:
$500+ | Daybreaker
Founder's Sun50 Baseball Cap, and 15% Off Apparel for 1 Year.
$1,000+ | The Classic
Founder's Sun50 Baseball Cap, Owner's Sun50 Bucket Hat, and 15% Off for Apparel for 1 Year.
$2,500+ | Get Shady
Founder's Sun50 Baseball Cap, Sun50 All-Weather Umbrella, and 20% Off Apparel for 1 Year.
$5,000+ | Agent Shadow
Founder's Sun50 Baseball Cap, Sun50 Signature Fedora, and 20% Off Apparel for 1 Year.
$10,000+ | California Love
Founder's Sun50 Baseball Cap, 100% California Fabric Hoodie (1) Your Choice, and 20% Off Apparel for 1 Year.
$25,000+ | Ultimate Defense
Founder's Sun50 Baseball Cap, Sun50 Sun Sleeves, Golf Polo (1) Men’s or Women’s Your Choice, 20% Off Apparel for 2 Years, and Video Call with Sun50 Founders Jim & Christie.
*All perks occur when offering is completed.
The 10% StartEngine Owners' Bonus
Sun50, LLC will offer 10% additional bonus units for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. Owner's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any units they purchase in this offering. For example, if you buy 100 Series A Preferred Units at $1.01 / unit, you will receive 110 Series A Preferred Units, meaning you'll own 110 units for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole unit.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Insider Investment Notice
Officers, directors, executives, and existing owners with a controlling stake in the company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Vendor payments. Any expense labeled “Travel and Entertainment”. Inter company debt or back payments.
PRESS
ALL UPDATES
07.26.22
We Are Terminating Our Offering.
We want to thank all of our friends, family and investors for the incredible support in our offering! We have decided to move forward with terminating our offering and seek other equity sources. Stay tuned for an email from StartEngine which will provide more information on the cancellation and expected refunds for those investors whose funds have not yet been disbursed to Sun50.
Please follow us on these channels to stay up to date on all things Sun50.
Twitter: https://twitter.com/SUN50com
LinkedIn: https://www.linkedin.com/company/sun50/
Facebook: https://www.facebook.com/sun50co/
Pinterest: https://www.pinterest.com/sun50official/
Instagram: https://www.instagram.com/sun50official/
TikTok: https://www.tiktok.com/@sun50official/
YouTube: https://www.youtube.com/channel/UC1Fp2V9GkkldRWApIMUDTFA
Sun50 Website: https://sun50.com/
WHAT IS UPF or Sun Protection Clothing??: https://sun50.com/pages/what-is-upf
06.28.22
Notice of Material Change in Offering
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Sun50 offering. Here's an excerpt describing the specifics of the change:
Issuer is extending campaign end date.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
06.28.22
Sun50 Lands in Virginia & New Jersey this week!
We are happy to announce the expansion of our wholesale account business and growth of our brand presence in Virginia and New Jersey this week!
Sun50 sun protection clothing is ethically and sustainably made in the USA. We thank you for your investment and support in growing our brand.
06.23.22
Sun50 is "Best Sun Protection Clothing For Women to Love in 2022"
Hello Sun50 Investors and Followers,
Summer is off to a great start at Sun50!
Sun50 in the Press:
Sun50 as featured in SUSTAINABLY KIND LIVING this month:
"Best Sun Protection Clothing For Women To Love In 2022." (click to see feature article.)
Sun50 is on Trend:
As consumers rethink their buying choices, demand for sustainable products is on trend and gaining momentum. At Sun50, reducing our carbon footprint begins with sourcing certified eco-conscious fabrics and ends with the sustainable packaging we use to ship every order. We are determined to disrupt the fashion industry with our purposeful & chemical-free sun protective styles, which are ethically and sustainably handmade in the USA.
Being innovative with our excess materials, which most brands might scrap, is in step with consumer demand for sustainable transparency, improves our efficiency, and reduces our carbon footprint.
Sun50: How it's Made by our designer, Antwan Büi:
(watch this link) https://youtube.com/shorts/nJN-6qmVoE0?feature=share
06.09.22
Sun50 Expands Wholesale Accounts to 8 States.
Sun50 Investors and Followers,
Thank you for being a part of our Sun50 movement and for helping us tell the world about our beautiful, sustainable, ethically made in the USA 🇺🇸 Sun50 sun protection apparel.
Sun50 is now found in select boutiques and pro shops in these states:
We have carefully crafted and are working on our wholesale target list weekly. We would love to know where Sun50 should be available in your marketplace. Email us today: wholesale@Sun50.com
We thank you for helping us grow our brand and welcome your questions.
Invest with Sun50 today: https://www.startengine.com/sun50
06.06.22
Sun50 Organic Search +50% YoY = Long-Term Compounding ROI
Sun50 organic traffic has increased by 50% YoY. This is huge. It it directly related to the strength of our key words, website content and social media presence. Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay-per-click advertising), which are populated via an auction system, organic search results are based on relevance to the user’s search query, links and domain authority and other organic ranking factors. Sun50 is a trusted brand and we provide solutions for targeted consumer searches.
Growth in PageRank is EARNED (not paid for with ad spend). Here are the efforts that attribute to Sun50's organic growth:
- Backlinks - from Press, GrowthEngine, Corporate Partnerships
- Website Content - ie blog articles, search terms, meta tags
- Increased brand awareness
More than anything, SEO ROI is lasting — you invest in it today to take advantage of its results for years to come.
We thank you for helping us grow and expand our Sun50 reach.
06.01.22
Key Performance Indicators May 2022 - Sun50 is the New Standard.
Investors & Followers-
Sun50 blew the doors off the industry standard baseline with a Repeat Purchase Rate of 46.67% in May! By comparison, Shopify has found that a 27% repeat purchase rate is considered a good baseline for retail e-commerce brands...As you will see from our May Skin Cancer Awareness #CheckYourself Campaign highlights below, Sun50 is determined to raise the bar, push the limits, and become the industry leader with our USA made sun protection clothing.
At Sun50, we know the best customer is the one you already have. We continue to grow our Sun50 brand with superior customer service, high-quality ethically & sustainably made apparel, and a dermatologist trusted sun protection clothing brand that is loved by customers all over the world. We are so happy and thankful you've joined our Sun50 movement.
Invest with Sun50 Now: https://www.startengine.com/sun50
05.26.22
Achieve Your Personal Best this Summer with Sun50
Hello Investors and Followers,
Last weekend at IRONMAN 70.3 in Chattanooga, Tennessee, Sun50 helped Ian Leonard achieve his personal best!
Ian Leonard, Melanoma Survivor, Ironman, & Chief Meteorologist at FOX 9, wearing Sun50 UPF 50+ Quick Dry, Ultra-Light, Sports Sleeves.
With summer just around the corner, our best-selling items have contributed to a 20%+ increase in our average order value this month.
A few FIVE-STAR Customer Review Highlights from a Medical Professional & New Sun50 Customers:
Thank you for your on-going support of Sun50 and for following us along as we grow our brand. We always welcome your comments and feedback at Wecare@Sun50.com
05.23.22
There's Still Time to Invest!!
Last month, in light of the annual reporting season, we updated our SEC filing to include our most recent financial statements and to extend our campaign. Given this material change, the SEC requires all outstanding investors (i.e. investors who have not been vested) to reconfirm their investment. For those of you who re-confirmed, thank you. We appreciate your continued support.
For any investor who missed the reconfirmation deadline and had their investment subsequently canceled, you can still submit a new investment by visiting our campaign page here: https://www.startengine.com/sun50
05.18.22
Sun50 Earned Media Coverage: Sun50 is "The Most Stylish Summer Fashion" by Style Editor.
Sun50 Earned Media Coverage!
Sun50 was proudly featured on Twin Cities Live as "The Most Stylish Summer Fashion" by style editor Madeline Nachbar. Highlighting our MADE IN THE USA clothing and beautifully lightweight sun protection fabrics, Sun50 received rave reviews during the popular 3:00 pm weekday show with Elizabeth Ries.
Watch our feature reel & find out which Sun50 styles aired on the segment! (Click HERE then be sure to click the play arrow on the image.)
REWARDS
$250
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500
$500+ | Daybreaker
Founder's Sun50 Baseball Cap, and 15% Off Apparel for 1 Year.
$1,000
$1,000+ | The Classic
Founder's Sun50 Baseball Cap, Owner's Sun50 Bucket Hat, and 15% Off for Apparel for 1 Year.
$2,500
$2,500+ | Get Shady
Founder's Sun50 Baseball Cap, Sun50 All Weather Umbrella, and 20% Off Apparel for 1 Year.
$5,000
$5,000+ | Agent Shadow
Founder's Sun50 Baseball Cap, Sun50 Signature Fedora, and 20% Off Apparel for 1 Year.
$10,000
$10,000+ | California Love
Founder's Sun50 Baseball Cap, 100% California Fabric Hoodie (1) Your Choice, and 20% Off Apparel for 1 Year.
$25,000
$25,000+ | Ultimate Defense
Founder's Sun50 Baseball Cap, Sun50 Sun Sleeves, Golf Polo (1) Men’s or Women’s Your Choice, 20% Off Apparel for 2 Years, and Video Call with Sun50 Founders Jim & Christie.
JOIN THE DISCUSSION
0/2500
HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
WHY STARTENGINE?
REWARDS
We want you to succeed and get the most out of your money by offering rewards and memberships!
SECURE
Your info is your info. We take pride in keeping it that way!
DIVERSE INVESTMENTS
Invest in over 200 start-ups and collectibles!
With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.
At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.
Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.
StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.
For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.
Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.
Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.
