Sugarfina offering is now closed and is no longer accepting investments.
INVEST IN SUGARFINA TODAY!
Candy made for grown-ups
$1,264,550.25 Raised
Offering Circular | Selected Risks Related to this Offering | Sugarfina Corporation's SEC Edgar Page
For more information on Sugarfina Corporation download and review the Offering Circular. The Offering Circular should be reviewed before making an investment decision. View the 1-K Annual Report for 2021 (filed 4/22/2022), the 1-SA Report (filed 9/15/2021), and Offering Circular supplements filed 5/6/2021, 7/30/2021, and 12/30/2021.
Reasons to Invest
💸 Approximately $25 million in revenue in 2020
- 🍬 Extensive intellectual property portfolio
- ✈️ Significant domestic and international distribution expansion opportunity
- 💗 Loyal customers and an amazing product
Life should be sweet
At Sugarfina, we make everyday moments a little sweeter. We've partnered with artisan candy makers around the world to bring sweets that inspire the eyes and excite the palate.
Our core values of luxury, playfulness, and innovation allow us to appeal to our coveted customer demographic of fashionable, influential women.
The Problem
Historically the market for candy and confections has been made up of brands like M&Ms and Sour Patch Kids, which focus on targeting children as end-users. However, sophisticated adults love candy too and few confections brands speak directly to them.
The Solution
Sugarfina: Candy store for grown-ups
We offer artisan confections for the fashion-forward female.
Each of our price points delivers on our promise of Attainable Luxury, Playfulness, and Innovation.
Our products are not only a delicious treat, but a sight to behold, thanks to our in-house innovation and creative teams, partnerships with artisanal candy makers and brands from around the world, and commitment to the highest quality.
The Market
According to MarketWatch, analysts predict that the global market for confections will reach $214B by 2026, up from $190B.
Our target demographic of fashionable, influential women have been a major part of our brand’s rapid growth via social media. Over 90% of our shoppers are women.
We received the 2020 Wine Award from Cosmopolitan® Magazine for Best Rose Candy and have been featured in Vogue®, People® Magazine, Food & Wine, Forbes, Us Weekly, and The Today Show.
Our Traction
Approximately $25 million in revenue in 2020
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Since we acquired Sugarfina in November 2019, we have leveraged the long-term growth potential of the brand by expanding distribution across our four sales channels as well as launching three new innovation platforms in 2020, and have plans to launch new innovations nearly every month in 2021.
We have implemented a go-to-market strategy that has dramatically optimized our inventory management, shipping, and supply chain processes while improving our gross margins and cash management.
WHAT WE DO
We sell luxury confections, with something for everyone
Our line of confections is a comprehensive blend of everything ranging from gummies to cordials, cocktail candies, and chocolate bars.
One of our signature offerings is the Candy Bento Box ®, which boasts a curated assortment of our Candy Cubes ®. This patented packaging system allows for total customization in-store and online thanks to the “Design Your Own Bento Box ®” feature.
We sell both directly to consumers and to wholesale retailers like specialty grocers, online gifting platforms, and specialty gift shops.
THE BUSINESS MODEL
Retail boutiques make up approximately 18.8% of our sales coming from 25 retail locations in North America.
Ecommerce represents over 34.1% of our sales and is our highest growth channel.
Wholesale provides 37.9% of our sales through over 2000 prestige wholesalers including accounts like Nordstrom ®, Bloomingdales ®, Paper Source ®, and high-end specialty grocers around the US and Canada.
Custom Corporate Gifting sales make up 6.8%, through over 1300 corporate and event clients.
International sales make up the remaining 2.4%, with a presence in Hong Kong, Australia, South Korea, Spain, and Japan.
*Omnichannel %sales as of December 2020
HOW WE ARE DIFFERENT
We are a leader in the luxury candy and premium gummy space.
Thanks to our IP portfolio, this position is largely defensible, and as we continue to build our brand through increased marketing and branding campaigns — including our iconic packaging — we believe our market share is likely to increase.
THE VISION
In addition to expanding our ever-growing list of products— we just launched new collections, including Spa by Sugarfina, our all-vegan Tropical Collection made with real fruit purée, and our new Hampton Water® Rosé Candy Bento Box®— we are continuously expanding distribution.
Our plans include expanding onto Amazon® USA and Rakuten® Japan, growing our specialty grocery store accounts, including internationally, opening retail stores selectively in strategic locations throughout the U.S., and ramping up distribution at our new centralized Las Vegas facility to meet increasing product demand. We are also exploring further wholesale expansion into Europe and Southeast Asia, as well as into the UK and the Middle East.
We are investing in digital marketing as well, to continue scaling our higher margin and higher growth eCommerce business.
Our buzz-worthy co-branded collaborations continue to surprise and delight our customers with new ways to think about candy with exciting new partners coming in 2021.
OUR LEADERSHIP
Innovative & passionate about our product
After acquiring Sugarfina we have focused on placing experienced executives and leaders in charge of their given specialties and have empowered them to thrive in their roles, which has resulted in a unique culture of innovation and collaboration. The Sugarfina leadership team has a combined 100+ years of experience in consumer businesses and building aspirational consumer brands.
WHY INVEST
Loyal customers and an amazing product
We have already proven through our efforts to appeal to our target audience of sophisticated, influential, and fashion-forward women, that we have an ideal product-market fit.
We believe our stellar reputation among these key audiences positions our brand to grow sustainably and rapidly in the next few years.
YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.
THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD- LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.
ABOUT
HEADQUARTERS
1700 E WALNUT AVE, STE 500
El Segundo, CA 90245-2609
WEBSITE
View Site
Sugarfina is a luxury candy brand that has redefined the confectionary market. With a comprehensive line of luxury sweets, Sugarfina has something for everyone.
TEAM
Scott LaPorta
CEO and Board Member
Diana Derycz Kessler
Board Member
Paul Kessler
Board Member
Debra Allen
SVP of Human Resources
Brian Garrett
VP of Finance and IT
Fiona Revic
Corporate Counsel
Jessica Saylor
Senior Director, Wholesale Sales
TERMS
Sugarfina
Overview
PRICE PER SHARE
$10.35
DEADLINE
Jul 1, 2022
VALUATION
$125M
AMOUNT RAISED
$1,264,550.25
Breakdown
MIN INVESTMENT
$507.15
MAX INVESTMENT
$2,000,000
MIN NUMBER OF SHARES OFFERED
48
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
2,415,458
Maximum Number of Shares Offered subject to adjustment for bonus shares
Company | : | Sugarfina Corporation |
Corporate Address | : | 1700 E WALNUT AVE, STE 500, El Segundo, CA 90245-2609 |
Offering Minimum | : | $500.00 |
Offering Maximum | : | $25,000,000.00 |
Minimum Investment Amount(per investor) | : | $500.00 |
Terms
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 50 |
Maximum Number of Shares Offered | : | 2,500,000 |
Price per Share | : | $10.00 |
Pre-Money Valuation | : | $125,000,000.00 |
PRESS
ALL UPDATES
03.16.23
Sugarfina Now Available in Norway and Scandinavia
Dear Investors,
An importer and supplier of luxe brands to Norway and Scandinavia, Sugarfina is thrilled to announce our newest launch with Scandi Agency.
To kick-off our partnership, Scandi Agency highlighted an assortment of signature Sugarfina offerings at the Norwegian Fashion Week. Featuring a beautiful display including our Candy Trunks and best-selling Celebration Bottles, we were excited to highlight Sugarfina’s iconic branding and high-end confections to attendees of the largest fashion fair in Norway.
We look forward to furthering our partnership with Scandi Agency while surprising and delighting internationally!
Sincerely,
Scott LaPorta
CEO and Co-Investor, Sugarfina
03.13.23
Sugarfina Delivers Successful Launch on Faire.com
Dear Investors,
As we continue to expand Sugarfina’s Wholesale verticals, I am excited to share a recent account highlight with you!
Faire.com is an online-based marketplace that connects product companies with retailers. On November 9th, Sugarfina delivered a successful launch on Faire.com! Sugarfina has seen over $400,000 in sales thus far with 900 new customers and a 9% conversion rate. With over 600,000 retailers buying wholesale products online with Faire, Sugarfina is excited to further extend our presence in the B2B sector.
With key 2023 initiatives in place, we look forward to sharing account news with you as we continue to secure new distribution, exciting innovation, and seasonal product placement.
Sincerely,
Scott LaPorta
CEO and Co-Investor, Sugarfina
03.08.23
Sugarfina Now Available at Hy-Vee Grocery
Dear Investors,
Sugarfina is thrilled to announce our new distribution in one of America’s top three favorite grocery stores! As one of the largest premium grocery store chains in the country with over 285 locations throughout the Upper Midwest and Southern United States, Hy-Vee is a full-service gourmet supermarket chain with bakeries, floral departments, wine and spirits, and more.
Following a highly successful Valentine’s Day Collection launch with Hy-Vee, Sugarfina is looking forward to surprising and delighting customers with our Easter and Mother’s Day Collections, Rosé All Day 2 Piece Candy Bento Box®, Strawberry Champagne Bears® Celebration Bottles, and more!
We are excited to expand further into the Gourmet Grocery channel with Hy-Vee as we continue to grow the Sugarfina brand presence throughout the United States and beyond.
Sincerely,
Scott LaPorta
CEO and Co-Investor, Sugarfina
03.07.23
Sugarfina's SMS Messaging Success
Dear Investors,
In 2022, SMS became Sugarfina’s fastest-growing traffic channel with over 50,000 subscribers and over $1M in revenue. By driving growth through cross-channel promotions, we believe Sugarfina’s SMS messaging list is positioned for continued accelerated success as we communicate directly to our customers.
Sign up for SMS here and enjoy 20% off your order!
Sincerely,
Scott LaPorta
CEO and Co-Investor, Sugarfina
03.06.23
Just Launched: Sugarfina's Easter Collection
Dear Investors,
Spring is just a few weeks away and I am excited to share Sugarifna’s newest seasonal collection. Known for offering our customers bright-colored, seasonal offerings, our Easter assortment is filled with delectable delights perfect for celebrating the upcoming holiday on April 9th. This year’s collection includes a 2 Piece and a 4 Piece Candy Bento Box®, five seasonally-themed Candy Cubes®, two Chocolate Confetti Chocolate Bars topped with our best-selling Chocolate Confetti candy, and the fan-favorite Easter Tasting Collection.
Please enjoy an exclusive 15% off the collection with code BUNNY15 here. We look forward to making special moments even sweeter this Easter!
Sincerely,
Scott LaPorta
CEO and Co-Investor, Sugarfina
10.11.22
October 2022 Town Hall Presentation
Dear Investors,
Thank you so much for joining and participating in our Town Hall today. Please find the deck we reviewed here: Town Hall October 2022.pptx.
As always, feel free to email any outstanding questions to us at investors@sugarfina.com, and keep an eye out for our upcoming collection launches!
My best,
Scott LaPorta
CEO and Co-Investor, Sugarfina
10.10.22
Reminder! Sugarfina Town Hall Tomorrow
Dear Investors,
Sugarfina is looking forward to connecting with you tomorrow, Tuesday, October 11th at 11 am PST during our Town Hall. If you have not had a chance to do so, please register by emailing your name and any questions to investors@sugarfina.com.
My best,
Scott LaPorta
CEO and Co-Investor, Sugarfina
10.04.22
Save the Date! Sugarfina Town Hall October 11th, 2022
Dear Investors,
Sugarfina is excited to host a town hall on Tuesday, October 11th at 11 am PST through Zoom where we will connect with attendees in real-time conversation to share recent SEC filings and successes, current happenings, and sneak peeks of exciting collections launching soon.
We encourage you to register by emailing investors@sugarfina.com, preparing your questions in advance, and joining us to learn more about Sugarfina’s future business plans.
My best,
Scott LaPorta
CEO and Co-Investor, Sugarfina
08.01.22
Recent Sugarfina Updates!
Dear Investors,
I am excited to share our newest innovation launch, Strawberry Champagne Bears®, with you! Made with Dom Pérignon Vintage Champagne, these bears have been a hit on social media, garnering over 4.8 million impressions from influencers alone. In addition to great turnouts at in-store events to celebrate the launch, we sold over $17,000 in units within the first week of launch.
With three new innovative collections launching in August: Cookie Cravings, Sweet Fruit Purée, and La Patisserie, we are thrilled to offer our customers seven new flavors, five of which are vegan. Sugarfina will also be sending investors a first look and early access to our 2022 Halloween Collection, including 8 festive SKUs - our largest Halloween assortment to date!
As we head into our busiest season of the year, Sugarfina will be hosting a town hall where we will connect with current investors in real-time conversation to share more buzzworthy news with you. We encourage you to prepare your questions in advance and join us to better learn more about our growth and to better understand Sugarfina’s future business plans.
My best,
Scott LaPorta
CEO and Co-Investor, Sugarfina
AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.
06.30.22
Only a Few Hours Left to Invest in Sugarfina!
AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT. IN ADDITION, AS DESCRIBED IN THE OFFERING CIRCULAR, THE COMPANY RETAINS THE RIGHT TO CONTINUE THE OFFERING BEYOND THE TERMINATION DATE, IN ITS SOLE DISCRETION.
REWARDS
$1,000
The Sweet Life
Invest $1,000+ and receive a $100 candy credit for every $1k invested (up to $5k). Also, get early access to new candy releases and investor-exclusive shopping events. Plus, early invites to tastings and events at our retail boutiques.
$10,000
Ten for Ten
Invest $10,000+ and receive 10% bonus shares with your investment plus all the perks of The Sweet Life.
JOIN THE DISCUSSION
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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