SportsEdTV offering is now closed and is no longer accepting investments.


Learn Any Sport, Anytime, Anywhere

SportsEdTV is an online platform that exists to help people improve their sports skills. Our free video and blog content is available to all athletes, coaches and parents around the world via any internet connected device. Videos and blogs feature advice from world-class coaches and athletes - many of whom are or have coached world-champions.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$206,278.29 Raised

Reasons to Invest

  • The average family expense for youth sports in the U.S. is $693.00 per child, with $134 going toward lessons. A family with two kids will spend an average of $268.00 on lessons*

  • 2.5 billion people play sports around the world in some organized group, that’s ⅓ of the world population

  • SportsEdTV reached 3.5 million monthly unique visitors and has over 600,000 social media followers



We think everyone should be able to learn how to play sports from world-class coaches

SportsEdTV democratizes the way people learn to play a variety of sports by making world-class sports education easily accessible to anyone in the world. We provide the 3 things ALL athletes, on all levels, need to improve: CONTENT, COMMUNITY and a MARKETPLACE of coaches and places to play, as well as a collection of curated training products.



People spend too long searching, and still may not find the best coaching help

It’s an unfortunate truth that adults and kids alike don’t always have access to proper coaching. In particular, we are seeing a decline in child participation in sports due to lack of accessibility and lack of proper guidance from coaches and parents. (Source) We believe that sports should be fun and accessible, with good coaching and guidance that keeps people playing for a lifetime of fun and heath. Sports has shown to improve the quality of life for people on multiple dimensions. (Source)

SportsEdTV can save consumers hours of wasted time trying to find proper coaching resources


We created a sports platform to help people quickly connect with other athletes, parents and coaches on the same improvement journey.

We put the three pillars people need to improve all under one virtual roof,, to ensure our users have a complete experience. The first pillar are the videos and blogs, which feature advice from world-class coaches and athletes. The second pillar is MYSportsEdTV, where athletes, parents, and coaches can interact, connect, and find new friends. Lastly, we have our SportsEdTV DISCOVER, a resource marketplace and user generated content library where visitors and members can find coaches and facilities where they can practice and play at or away from home.

Members have a unique profile, which alerts them to new content, tells them what their friends are liking and sharing, and provides a news feed covering the sports they want to follow.  The platform is FREE to use now, but early next year we are introducing a paid subscription that unlocks certain features. We also let coaches, sports training facilities, apps and other sports-related service providers create a listing on our SportsEdTV DISCOVER directory for $50/year.  

We are paid through commercial alliances with brands, as well as from revenue sharing when we refer buyers to our partners websites for purchases.  Early next year, we will be launching a paid directory called SportsEdTV DISCOVER, which will cost $50/year, and we will be charging a subscription rate of $1/month and $3/month for full content and feature access.


Our platform is a home run!


SportsEdTV is knocking it out of the park! We have up to 3.5 million monthly unique visitors and over 500,000 social media followers in many different sports. From a talent perspective, we’ve secured contracts with 250 world-class coaches and contributors on the platform.

We have also secured commercial alliances with standout companies like Wilson Sporting Goods (Basketball), Volkl Tennis, and, as well as partnerships with leading sports organizations like i9 sports, NAYS, NFHS, YMCA, and the Dominican Republic Tennis Federation.  


We have made learning to play sports accessible


We are in the e-learning sports media space, with a user community and marketplace attached.  Most of our competitors are single sport video platforms, apps or YouTube channels with minimal community interaction. Our secret sauce is a mix of world-class content, fantastic production quality, and genuine engagement tools. 

We didn’t just make an online learning platform, we made a global online community. MYSportsEdTV is a place where athletes, parents and coaches can come together over a shared love of sports. They’re not only going to learn from world-class athletes and coaches, they’ll find a place to connect, chat, and share content and new friends. 


We believe we will become the premier platform to learn sports globally


Sports aren’t just a recreational activity, they’re a conduit for sportsmanship, discipline, and friendship. We have developed a sophisticated platform that’s loaded with premier coaches and athletes to connect and teach people to play their favorite sports. With your help, SportsEdTV will be the clear global leader in online sports education and usher in a new era of connectivity and unity in the sports world. Become a shareholder today.

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7900 40th Ave W.
Bradenton, FL 34209


SportsEdTV is an online platform that exists to help people improve their sports skills. Our free video and blog content is available to all athletes, coaches and parents around the world via any internet connected device. Videos and blogs feature advice from world-class coaches and athletes - many of whom are or have coached world-champions.


Victor Bergonzoli
Victor Bergonzoli
Chief Executive Officer

Victor is a pioneer in the world of sports video analysis, having co-founded Dartfish in 1999. A former commercial banker with Credit Suisse and executive at Swisscom, where he managed the company’s Indian operations for two years in New Delhi, Victor caught the sports entrepreneurship bug with Dartfish and never looked back. He was instrumental in signing television network NBC to use StroMotion and SimulCam, Dartfish creations, to help viewers of numerous Olympic Games gain a deeper appreciation and understanding for the competition among athletes. He won an Emmy Award for that broadcast work. As a former Swiss national weightlifting competitor, Victor has devoted his career to helping coaches and athletes gain performance insights that help them improve and win. Dartfish solutions have been used by most major sports federations, worldwide coaches and hundreds of Olympic medalists. Tennis champion, Novak Djokovic, and five-time Super Bowl championship coach, Bill Belichick are amongst Dartfish successful users. Now he leads SportsEdTV, where he is helping coaches, parents and athletes improve at their favorite sports.

Robert Mazzucchelli
Robert Mazzucchelli
Chairman & Chief Marketing Officer

Robert has worked in sports and media for over thirty-five years. His passion for sports started as a young boy with baseball and hockey. Tennis took over as his favorite sport at age twelve, and he eventually earned a scholarship to play tennis the University of Richmond. He tried his hand at playing professionally for a few years, and in 1987 started his first sports marketing company, Pinnacle Promotions with a lifelong friend (and tennis playing buddy). At Pinnacle he created and managed many sports-related events and marketing campaigns for some very big brands. In 1993, he headed to advertising giant Saatchi & Saatchi Holdings (which became Cordiant Communications Group), where he co-founded marketing agency 141 Worldwide. After helping 141 Worldwide grow to serve clients in over fifty countries, he headed to sports and entertainment giant SFX Entertainment (now called Live Nation), where he led the executive team creating global brand sponsorship alliances. In 2017, he co-founded SportsEdTV (with another tennis buddy, John Eagleton). Now he is again engaged in sports and media, helping people across the world learn to be better at their favorite sports through a free global media network

Ciaran Dwyer
Ciaran Dwyer
Chief Financial Officer

Ciaran brings a uniquely Irish sports perspective to SportsEdTV. He brought his love of hurling to Colorado where he founded a hurling team and coached Americans how to play the game (Trivia Fact: Hurling is nearly 4000 years-old!). In addition to his love of hurling, he captained his university’s squash team, played soccer and golf on the spectacular courses in Ireland and continues to play tennis. But what he brings of most importance to the company is his command of financial and organizational planning, which helps insure that SportsEdTV has the right resources to perform its global educational mission. Ciaran started his career at PWC and came to United States with his client, Kerrygold. He transitioned into technology as CFO of Mortgage Cadence, where he guided its growth path and successful exit. He has been CEO of multiple technology companies, and now he insures that SportsEdTV successfully manages its growth and financial resources.

David Lebow

David Lebow


David Lebow is Chief of Staff to the CEO at DraftKings, which went public as DKNG in 2020. Mr. Lebow has a track record of leadership and innovation in technology and media, creating revenue and ebitda growth for some of the world’s largest tech companies and media brands. A successful leader, David has created results and value by hiring great teams, creating transformative vision, and successfully executing business strategies. At Yellow Pages Holdings, he was chief revenue officer, responsible for the go to market strategy and revenue for a large-scale sales organization. YP’s revenue exceeded $2 billion, ebitda exceeded $450 million, with 3,000 people on David’s team. David has also successfully led large organizations including AOL, iHeartRadio, and Internet Broadcasting, with roles ranging from CEO and CRO. He has worked in large at scale organizations and founded startups.

He has several board and advisory roles including Daversa Partners, TownSquare Media, SportsEdTV and served as Vice Chair of Ithaca College Board of Trustees. David graduated from the Ithaca College School of Communications with a degree in communications management. David lives in Westport, CT with his wife Betsey. He has two grown sons who live in Los Angeles.

Steven Roberts

Steven Roberts


Steven Roberts , Sony Interactive Entertainment Global Vice President of Competitive Gaming, is responsible for designing and executing a strategy around the dynamic industry of esports for the PlayStation platform and its 100 mm plus homes. Most recently, Roberts was Chairman of ESL NA, the largest esports company in the world. He largely focused on strategic partnerships, media distribution, production and overall mentorship of the executive team. Prior roles were as Senior Vice President for DIRECTV, Inc. In this position, Steven was responsible for developing and executing strategies designed to integrate the traditional DIRECTV entertainment experience on the set-top-box with emerging digital technologies. This included the delivery of content via the Internet on other platforms such as the PC, mobile, and portable devices inside and outside the home. Roberts directed DIRECTV’s TV Everywhere initiative internally, managing all details of implementation, including, setting strategy and negotiating rights with programmers. He was also responsible for the DIRECTV 3D initiative, DIRECTV’s overall sports strategy and other programming and advertising initiatives.

Roberts’s previous role at DIRECTV was as Vice President, Strategic Initiatives, DIRECTV Entertainment. In this role, he spearheaded the development and launch of several new businesses, including the production of original content for DIRECTV’s Audience Network and the creation of a joint venture between News Corp.’s BSKYB (UK) and STAR (Asia) focused on the first global esports League called the Championship Gaming Series.

Roberts was also responsible for the development of DIRECTV’s initial IPTV strategy and its initiative to deliver video content via broadband for the DIRECTV On Demand service, which launched in 2007. He also oversaw the successful launch of Game Lounge, a 24x7 interactive games channel, and developed and managed the successful execution of the first ever OTT distributed service for a major league with NFL SUNDAY TICKET on PlayStation.

Roberts joined DIRECTV in 2005 from Sportsvision, a FOX backed company, where he served as executive vice president. During his time at Sportsvision, Roberts brought the ubiquitous “yellow line” to every televised football game, and also expanded the product line to include broadcast enhancements for FOX Sports, NBC, ESPN and Turner. Roberts holds a bachelor's degree from the University of California, Berkeley.

Rick Foker

Rick Foker

Chief Legal Officer

Like his colleagues at SportsEdTV, Rick has been an athlete his entire life. Growing up in Minnesota, he played both summer and winter sports, but later focused on tennis, skiing, and football. He continues to play a number of sports, and has coached youth teams and individuals for many years. Rick began his career at the law firm of Pillsbury, Madison & Sutro, where he focused on securities and venture capital transactions, then moved to Arnold & Porter, where he handled energy project financings and traditional mergers and acquisitions. From there, Rick joined Occidental Petroleum, focusing on a wide variety of domestic and international transactions, as well as supervising the company’s Foreign Corrupt Practices Act compliance and its political action committee. He returned to the investment world in 2003 when he was named General Counsel of the private equity firm Hancock Park Associates, where he supervised all legal matters, including fund creation, acquisitions and dispositions, and portfolio company-level matters. In 2011, Rick left Hancock Park and founded the private equity and venture capital firm Mesabi Capital, and in 2020 joined SportsEdTV. Rick received his undergraduate degree from the University of Alabama, his graduate degree from the London School of Economics, and his law degree from Georgetown University. He was a collegiate tennis player and played several professional tournaments, although his greatest tennis joy these days comes from playing with family and friends. He is thrilled to be a part of the SportsEdTV team.

Inderpal Bhandari

Inderpal Bhandari


Inderpal Bhandari rejoined IBM as Global Chief Data Officer in December 2015. In this newly created role, he has leveraged his extensive experience to lead the development of IBM’s data strategy and drive IBM’s internal cognitive enterprise transformation. The work has culminated in the Cognitive Enterprise Blueprint; a roadmap for IBM’s clients on their own journeys to cognition. Inderpal brings to IBM more than 20 years of experience in leadership roles at such leading companies as Cambia Health Solutions and Express Scripts/Medco Health Solutions. Prior to joining IBM, Inderpal served as Senior Vice President and Chief Data Officer of Cambia Health Solutions where he led the development of Cambia’s data strategy and drove the transformation of the company’s consumer experience strategies. Prior to that, Inderpal served as Vice President of knowledge solutions and Chief Data Officer at Express Scripts/Medco Health Solutions, where he was responsible for maximizing the utility of the company’s data and its readiness to respond to emerging market trends. Before that, he founded Virtual Gold, growing the company into an international market leader for analytics in call centers and professional sports. Inderpal is an expert in transforming data into business value and improved customer experiences by delivering strategic, innovative capabilities that use analytic insights to enable growth and productivity. In 2017, he was named U.S. Chief Data Officer of the Year by the CDO Club, and has been featured as an industry expert by Wall Street Journal, Washington Post, US News & World Report, CNN and FOX. Inderpal earned his Master of Science Degree in Electrical & Computer Engineering from the University of Massachusetts and holds a PhD in Electrical & Computer Engineering from Carnegie Mellon University.

Reneé Brown

Reneé Brown


Renee' is now Head of Executive Engagement at Ready Team, a diversity-equity-inclusion consultancy, following her 20 year leadership role establishing the Women’s National Basketball Association.

She strategizes with organizations to advance cultural change through inclusion, and building effective teams, a passionate role Renee' has played throughout her executive, coaching and playing careers. Her WNBA years were preceded by assistant coaching positions at a pair of basketball powerhouse universities, Kansas and Stanford, and as a player at UNLV. She chaired the 2004 and 2008 women’s basketball Olympic committee.

In addition to SportsEdTV, she shares wisdom and counsel on the boards of Women’s Basketball Hall of Fame, Women’s Basketball Coaches Association, Multiplying Good, eWomen Network, and Leadercom. Renee' is a member of the Naismith Hall of Fame’s WBB Nominating Committee and the Leadership Council of Community in Schools.

She received the Black Women in Sports Foundation’s Legends Award, and is among Network Journal’s 25 Influential Black Women in Business.


Apr 30, 2022
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares



SportsEdTV, Inc.

Corporate Address


7900 40th Ave W., Bradenton, FL 34209

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*


Friends and Family Early Bird Bonus

Invest within the first 7 days and receive an additional 5% bonus shares, a Lifetime membership subscription to SportsEdTV and a SportsEdTV t-shirt

Super Early Bird Bonus

Invest within the next 7 days and receive a Lifetime membership subscription to SportsEdTV and a SportsEdTV t-shirt

Early Bird Bonus

Invest within the next 3 days and receive a Lifetime membership subscription to SportsEdTV



Receive 25% bonus shares, Lifetime membership subscription to SportsEdTV and a SportsEdTV t-shirt


Receive 25% bonus shares, Lifetime membership subscription to SportsEdTV and a SportsEdTV t-shirt. Receive invitations to exclusive online events with world-class experts.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

SportsEdTV will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $3.10 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $310. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Voting Rights of Securities Sold in this Offering

Each Investor shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Investor’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Investor, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Investor pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Investor is an individual, will survive the death, incompetency and disability of the Investor and, so long as the Investor is an entity, will survive the merger or reorganization of the Investor or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.





SportsEdTV Creative Team Wins Three Top Video Honors

Two Platinum and One Gold 2022 Hermes Creative Awards Are Announced 

Read more here:


SportsEdTV and FITLIGHT Create Commercial Alliance

SportsEdTV has created an alliance with FITLIGHT, making them the Official Reaction Training Equipment of Miami-based SportsEdTV, which launched its leading sports learning ecosystem in July 2018.

“FITLIGHT makes excellent products to help athletes improve agility and cognitive functions such as reaction time, processing speed, and spatial awareness,” said SportsEdTV Co-Founder, Chairman, and CMO Robert Mazzucchelli. He added, “Training these cognitive functions is often overlooked by athletes and coaches, except at the very elite level. We hope the content we make with FITLIGHT products, the leading product in its category, and SportsEdTV coaches will help bring greater awareness about this type of training, and help athletes of all levels improve.”

“SportsEdTV offers a ground-breaking platform for sports improvement,” said Rob Bouw, Director of Sales of FITLIGHT. He added, “The fact that they provide world-class video instruction for free or nearly free will change the way people learn to play sports. They provide access to the highest level of coaching to people around the world who may never have been able to get that level of instruction. Having FITLIGHT associated with this exceptional learning ecosystem is a perfect way to present our products and educate athletes and coaches on the importance of reaction training, and exercises to improve it.”



SportsEdTV Coach, 5-Time NBA All-Star, Tim Hardaway Is a Hall of Famer

 SportsEdTV celebrates the inclusion of Tim Hardaway in basketball’s Naismith Hall of Fame, class of 2022, officially announced on Saturday at NCAA Final Four New Orleans ceremonies.


We are very glad to announce that we have signed an MOU with FIBA China to jointly develop youth training videos for the largest #basketball market in the world.

FIBA China and SportsEdTV to Jointly Develop Youth Training Videos

China has over 300 million basketball players and we look forward to providing them, their coaches and especially the young athletes coming to the game with SportsEdTV’s advantages and experience in education resources and video course production 

Read full news here:


Sports Ed TV continues to get recognition for its achievements: 101 Best Florida Social Companies and Startups


Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the SportsEdTV offering. Here's an excerpt describing the specifics of the change:

Issuer is extending the length of their campaign by 60 days.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.


SportsEdTV created new VOLKL Tennis commercial as part of a global commercial alliance package

One of the benefits of being a commercial alliance partner is that we offer world-class advertising creative and production
services (at much lower costs than industry standards).


Major Sports Leaders to Advise and Support SportsEdTV Growth in Brazil

SportsEdTV’s growth in Brazil gained momentum with the naming of a pair of the country’s leading sports influencers to a Brazil-centric advisory board. The board will guide SportsEdTV growth into multiple sports instruction disciplines beyond its previously announced collaboration with the Brazil Volleyball Confederation.

Read more:


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into SportsEdTV.


StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.



Receive 25% bonus shares, Lifetime membership subscription to SportsEdTV and a SportsEdTV t-shirt



Receive 25% bonus shares, Lifetime membership subscription to SportsEdTV and a SportsEdTV t-shirt. Receive invitations to exclusive online events with world-class experts.




Cancel anytime before 48 hours before a rolling close or the offering end date.



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