music as medicine: science-backed music for anxiety relief

INVEST IN SONA LABS TODAY!

Sona Labs is a digital therapeutics company that’s using the power of restorative music to improve mental health. Sona Labs produces original music that is based on scientific research and delivered through mobile devices, virtual reality, augmented reality, and live experiences. We are currently finalizing a clinical study to get one step closer to ideally achieving FDA approval.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
sona labs

Reasons to Invest

  • Our proprietary original content is made-in-house by Grammy-winning producers using a proprietary composition process that has been scientifically shown to increase alpha waves in the brain, providing in-the-moment relief for listeners.


  • Our clinical trial plans have been approved by the FDA. According to our research, we're positioned to become the first FDA-approved sound therapy solution for anxiety. 


  • The digital therapeutics market is experiencing massive growth, predicted to increase at a CAGR of 28%, from $3.2 billion in 2021 to $14.5 billion by 2028 (Source).

OVERVIEW


Science-Backed Restorative Music for Mental Health


At Sona Labs, we are turning scientific research into easily accessible, music-based solutions for enhancing mental health. Our goal is to invest in music therapy research and invent new audio treatments for mental health disorders. 


Sona Labs was founded by music executive and record producer Neal Sarin, who worked with Grammy-winning producers Warren Riker & Rick St. Hilaire to create restorative music. We were named a CES Innovation Award Honoree in Health & Wellness in 2022, and featured by the BBC, RollingStone, CheddarTV, Daily Mail, and more. Our advisory board includes two leading neuroscientists at UC Berkeley, the Head of Research at Nielsen, and the President of the American Sleep Research Society. 

THE PROBLEM & OUR SOLUTION


Combining Neuroscience and Music for Anxiety Relief


Over 284 million people worldwide have diagnosable anxiety disorders, with young adults being diagnosed at increasingly high rates. However, the go-to treatments of prescription medication and psychotherapy may not provide adjunctive care that is natural, intuitive, accessible, and affordable (Source). 


The sona app offers research-based restorative music scientifically shown to help relieve anxiety symptoms by increasing alpha brain waves and lowering stress hormones. Our app onboarding features an anxiety screening tool to help personalize your experience. The AI recommendation engine incorporates your information to deliver curated music based on your symptoms, listening habits, and the time of day. 


The app's paid features include:

  • Breathing Guides
  • Timers & Reminders
  • Ability to save your favorite tracks
  • Listening statistics
  • Unlimited music & more

THE MARKET & OUR TRACTION


A Fast-Growing Market, Successful Trials, and Customer Validation

*The above testimonials may not be representative of the opinions of other experts or the experiences of other customers and are not a guarantee of future performance or success. g


The digital therapeutics market is valued at $3.2 billion as of 2021 and is estimated to reach $14.5 billion by 2028, growing at a CAGR of 28%. The meditation apps segment alone is growing even faster, valued at $800 million in 2022 and expected to reach $4.2 billion by 2027 at a CAGR of 41% (Source). 


We have already completed two research studies with UC Berkeley and NielsenIQ demonstrating our music’s ability to relieve stress, and we have started a clinical trial to earn FDA approval.

WHY INVEST


Alleviating Anxiety Symptoms for Users Around the World


Our mission is to validate music as a form of medicine. We have partnered with mental health companies and wellness influencers, and intend to partner with global healthcare institutions and hospitals to distribute the app and help those in need.  


We have worked with Grammy-winning musical artists and leading neuroscientists, with a clinical trial in motion to earn FDA approval, and a multi-billion dollar market experiencing massive growth (Source).


Let's develop the future of music-based digital therapeutics together.

ABOUT

HEADQUARTERS
17311 Castellammare Dr.
Los Angeles, CA 90272
VALUATION
$20M

Sona Labs is a digital therapeutics company that’s using the power of restorative music to improve mental health. Sona Labs produces original music that is based on scientific research and delivered through mobile devices, virtual reality, augmented reality, and live experiences. We are currently finalizing a clinical study to get one step closer to ideally achieving FDA approval.

TEAM

Neal Sarin
Neal Sarin
Founder, Head of Product

Neal is a music executive and record producer. Previously, he was A&R Director at JioSaavn - a music streaming service with over 100 million monthly active users. He holds a BA from University of Miami School of Business. 

Dennis Hauser

Dennis Hauser

Co-founder, Head of Finance

Dennis is the Chief of Staff at Celonis. Previously, he was on the Investment Team at CREANDUM. He holds an MBA from University of California’s Haas School of Business.

Shashank Pandya

Shashank Pandya

Head of Engineering

Shashank is a polyglot engineer with 15+ years experience. Previously, he was Co-founder and Chief Technology Officer of Tully. He has scaled engineering teams from 1 to 40 engineers.

Marni Wandner Ashby

Marni Wandner Ashby

Head of Marketing

Marni Wandner Ashby is a creative strategist, entrepreneur and certified holistic health coach. Previously, she was VP of Marketing at The Syndicate and the founder of Sneak Attack Media.

Dr. Robert T. Knight

Dr. Robert T. Knight

Science Advisor

Dr. Robert T. Knight is a Professor of Neuroscience at University of California, Berkeley. His work is focused on attention and memory, neuropsychology, physiology, and cognitive neuroscience.

Avgusta Shestyuk, PhD

Avgusta Shestyuk, PhD

Science Advisor

Avgusta is the Global Head of Science and Research at NielsenIQ. She is an experienced neuroscientist with a demonstrated history of working in the research industry with strong professional skills in human neuroscience, direct brain recordings, experimental design, cognitive science and data analysis.

Lance Kriegsfeld, PhD

Lance Kriegsfeld, PhD

Science Advisor

Lance Kriegsfeld is a professor in the Psychology department at University of California, Berkeley. He specializes in behavioral neuroendocrinology, circadian biology, reproductive behavior and physiology, and behavioral neuroscience.

Warren Riker

Warren Riker

Head of Sound Design

Warren is a 3X Grammy-winning engineer (Santana, Lauryn Hill, The Fugees) and has a producer, engineer or mixer credit on over 40 million records sold.

Rick St. Hilaire

Rick St. Hilaire

Mastering Engineer

Rick St. Hilaire is a 2X Grammy-winning engineer (Alicia Keys, Damian Marley) with over 30 platinum records.

Andrew Chen

Andrew Chen

Data Analyst

Andrew is a junior at UCLA majoring in Statistics. He enjoys leveraging data to understand and bring new business ideas to life.

Katie Lee

Katie Lee

Marketing & Business Development

Katie is a junior at UCLA interested in International Studies with a minor in Music Industry. She is also a cellist in the UCLA Symphony.

Luca Repola

Luca Repola

Creative Advisor

Luca is the Co-founder of Eternal. Previously, he founded his own creative media studio working with world-class brands like HBO, Dior, DKNY, Paper Magazine, Away, and more.

Mazen Alawar

Mazen Alawar

Marketing Advisor

Mazen Alawar is the Head of Marketing at Cosm. Previously, he was Managing Director of Marketing at the Recording Academy, the company behind the GRAMMY Awards.

TERMS

sona labs
Overview
PRICE PER SHARE
$20
DEADLINE
Jan 5, 2023
VALUATION
$20M
AMOUNT RAISED
$79,158.70
Breakdown
MIN INVESTMENT
$300.00
MAX INVESTMENT
$1,235,000.00
MIN NUMBER OF SHARES OFFERED
500
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Series B Common Stock
MAX NUMBER OF SHARES OFFERED
61,750

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Pineal Labs Inc.

Corporate Address

:

17311 Castellammare Dr., Los Angeles, CA 90272

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,235,000.00

Minimum Investment Amount

(per investor)

:

$300.00











Terms


Offering Type

:

Equity

Security Name

:

Series B Common Stock

Minimum Number of Shares Offered

:

500

Maximum Number of Shares Offered

:

92,625

Price per Share

:

$20.00

Pre-Money Valuation

:

$20,000,000.00











*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.

Investment Incentives and Bonuses*

Time-Based: 

Friends and Family Early Birds

Invest within the first 72 hours and receive 20% bonus shares.

Super Early Bird Bonus

Invest within the first week and receive 15% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive 10% bonus shares.


Amount-Based:

Level 1 Investor: $300+ 

  • Receive an investor shout-out on social media

Level 2 Investor: $1000+ 

  • Receive an investor shout-out on social media
  • Get shareable personalized 30-day trial code (ie: AMANDA30)

Level 3 Investor: $5000+ 

  • Receive an investor shout-out on social media
  • Get shareable personalized 30-day trial code (ie: AMANDA30)
  • 1 on 1 Zoom call with sona founder to discuss strategy

Level 4 Investor: $10,000+ 

  • Get 10% bonus shares
  • Receive an investor shout-out on social media
  • Get shareable personalized 30-day trial code (ie: AMANDA30)
  • 1 on 1 Zoom call with sona founder to discuss strategy

Level 5 Investor: $25,000+ 

  • Get 15% bonus shares
  • Receive an investor shout-out on social media
  • Get shareable personalized 30-day trial code (ie: AMANDA30)
  • 1 on 1 Zoom call with sona founder to discuss strategy
  • Quarterly Investor Updates

Level 6 Investor: $50,000+ 

  • Get 20% bonus shares
  • Receive an investor shout-out on social media
  • Get shareable personalized 30-day trial code (ie: AMANDA30)
  • 1-on-1 Zoom call with sona founder to discuss strategy
  • Quarterly Investor Updates


Loyalty Bonus:

Individuals previously on our email lists will receive an additional 10% bonus shares.


*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine OWNers' Bonus

Pineal Labs Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $20.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $2,000. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and the 10% Loyalty Bonus in addition to the aforementioned bonus.


Insider Investment Notice

Officers, directors, executives, and existing owners with a controlling stake in the company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”.

PRESS

Article Image
Musically

Startup Sona launches 'music therapy' app for stress relief

Article Image
Cheddar News

How Music Therapy App 'Sona' Aims To Improve Anxiety Symptoms

Article Image
Rolling Stone

Sona Labs Drops Debut Album Scientifically Designed to Help You Relax

Article Image
Thrive Global

Grammy Award winners shift gears to make music for wellness










ALL UPDATES

11.29.22

🤍 featured app review 🤍

“this app has made waking up a joy and falling asleep so smooth.” - skrtla

we love our listeners.


11.25.22

🙏 happy thanksgiving 🙏

just want to express our immense gratitude for our investors and our listeners. grateful for the support and that every day we get to do what we love - bring accessible anxiety relief to the masses.

 

11.22.22

sona at Equity Crowdfunding week

a couple weeks back, sona attended Equity Crowdfunding week in LA. we had a great time, ran into some old friends, and met a bunch of truly amazing entrepreneurs and investors in the space.

11.17.22

sona on CheddarTV

throwback to sona founder Neal Sarin chatting with CheddarTV about how the app works, and sona's plans to achieve FDA approval, and more.

watch the interview here

11.15.22

music as medicine' hits 20k streams on Spotify

sona's debut album 'music as medicine' has surpassed 20,000 streams on Spotify alone. the album is comprised of ten tracks from our app's library of restorative music that has been scientifically shown to relieve anxiety. 

take a listen to the album here: https://distrokid.com/hyperfollow/sona8/music-as-medicine


11.11.22

over $75k raised!

today marks one month on StartEngine, and we've already raised over $75k. thank you to everyone who has joined our mission to make anxiety relief accessible for all.


11.08.22

⏰ sona feature highlight: reminders

⏰ did you know you can set reminders to prompt a sona session whenever you need it most? 

🤍 sona listener jana f. says ""i have a reminder set to use sona to unwind at the end of the day on friday. the music helps me reconnect with my body and turn off my work brain so i can use the weekend to properly reset."

check out the sona app and all it's premium features here


11.03.22

sona in Thrive Global

grateful for this wonderful piece about sona in Arianna Huffington's Thrive

"If music were to be produced with intention, could it be viewed as a medicine for our modern times? These two think so. Meet Neal Sarin and Warren Riker, two of the brilliant minds behind the latest technology changing how music shapes our lives."

read the full article here 

11.01.22

our community joins in! | insider investment notice

we're excited to see our community come in and invest in sona labs - our insiders have invested a total of $51,500  into the offering to date!

we hope you join in as well! invest in sona labs: https://www.startengine.com/offering/sona

please refer to the Company’s offering materials for further information and refer to the Company’s risk factors.



10.31.22

☠️ you know what's really scary?

💀 happy halloween 💀

here's what's really scary? over 284 million people worldwide have diagnosable anxiety disorders, with young adults being diagnosed at increasingly high rates.

sona was created to offer an efficient way to relieve anxiety, naturally. we hope you'll join us in our mission to make anxiety relief accessible for everyone.










Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into sona labs.

$300.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$300.00

Level 1

Receive an investor shout-out on social media

$1,000.00

Level 2

- Receive an investor shout-out on social media - Get shareable personalized 30-day trial code (ie: AMANDA30)

$5,000.00

Level 3

- Receive an investor shout-out on social media - Get shareable personalized 30-day trial code (ie: AMANDA30) - 1 on 1 Zoom call with sona founder to discuss strategy

$10,000.00

Level 4

- Get 10% bonus shares - Receive an investor shout-out on social media - Get shareable personalized 30-day trial code (ie: AMANDA30) - 1 on 1 Zoom call with sona founder to discuss strategy

$25,000.00

Level 5

- Get 15% bonus shares - Receive an investor shout-out on social media - Get shareable personalized 30-day trial code (ie: AMANDA30) - 1 on 1 Zoom call with sona founder to discuss strategy - Quarterly Investor Updates

$50,000.00

Level 6

- Get 20% bonus shares - Receive an investor shout-out on social media - Get shareable personalized 30-day trial code (ie: AMANDA30) - 1 on 1 Zoom call with sona founder to discuss strategy - Quarterly Investor Updates

JOIN THE DISCUSSION













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