Signature Athletics, Inc offering is now closed and is no longer accepting investments.

INVEST IN SIGNATURE ATHLETICS, INC TODAY!

For the Players. By the Players.

Signature’s business model is built on delivering high-margin, innovative apparel and equipment with high-touchpoint, record-setting service. We are transforming the custom team uniform market from the traditional bulk order process to an on-demand model, through patent-pending and first-to-market technology, direct-to-player delivery, and our 5-Star Signature Service.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Signature Athletics, Inc

$380,263.32 Raised

REASONS TO INVEST

Reasons Icon

Proven Market Fit & Strong Client Base: Signature’s B2B2C model has achieved more than $10 million in lifetime sales in less than five years, with an average 74% year-over-year growth, over 50,000 clients and over 5,000 five-star reviews (or 95% of reviews).

Reasons Icon

Highly Scalable Growth Model Disrupting a $500 Billion Market: Signature has a recurring revenue model of signing 3-year sports program agreements, where we exclusively merchandise teams with custom, premium apparel and equipment 24/7/365. We are rapidly scaling our organic client acquisition model, and we are supercharging our growth with synergistic acquisitions.

Reasons Icon

An Experienced Dream Team in the Sports World: Signature’s leadership and advisory team of professional marketing, M&A/Finance, e-commerce, and apparel leaders, with experience as influencers, athletes, coaches, and directors, have a proven track record building seven-figure brands and eight-figure exits. Signature is backed by over $2M in current investments.


Signature Athletics is at a critical growth milestone. Since launching our B2B2C model, we've proven the product-market fit in Lacrosse by acquiring over 50,000 clients, which includes over 100 programs representing over 12,000 athletes, who are in the first 12 months of their 3-year Agreements. Now is the time for Signature to expand from its $200M niche Lacrosse market into the +$500 Billion broader sports market.


THE PROBLEM



We recognize it can suck to order custom uniforms, apparel, and equipment for sports programs. This is because the traditional process is plagued with errors, time consuming inefficiencies, and an average of 8 people in the value chain!

 

The traditional 2-4 week pop up team stores restrict the market with high minimum order quantities on items, limited selections, and extended lead times that can drag out 10-12 weeks. 

 

Picture this: you are a Director for your local sports program, and you have to spend over 100 hours per season to deliver apparel, from start to finish. First, the Director works with every family during the preseason to collect checks, sizes, and jersey numbers. Next, that Director places the orders and eventually receives a late delivery of a giant, unorganized box of bulk apparel. Then that Director sorts through the box, bags it up for transport and hands everything out one-by-one during player practice — only to find out there are errors in sizing, numbers are wrong, and the name of the team’s best player is misspelled. The worst part? Replacement orders take 8-12 weeks and don’t arrive until the season is over.

 

Now picture this: you are a parent, and your child is ecstatic for their first season on the field. You’ve worked out jersey size details with the Director, paid your registration fees, picked out supporting team t-shirts for the family, and channeled your child’s energy into more laps around the field. Your first game day is just a few days away, and you are expecting their first jersey to arrive at practice. The Director hands you a bag, you plan the big reveal at home — only to find out that their last name is misspelled on their jersey. They decide to try it on anyway, but you realize it’s a size small when you ordered a medium. Disappointed, you scramble to fix the situation with your Program Director, and you’re told that a new jersey will arrive in 10-12 weeks. Your child wears the team’s oversized temporary jersey, you enjoy the first game, and you hope that the new jersey arrives before the last game of the season. Plus...remember the game day t-shirts you ordered for the family? They never went to production, because they didn’t meet the store’s minimum order threshold. Maybe next year.

 

We believe the traditional bulk order process has been a continuous headache across sports program management for far too long.


So we solved it! 

THE SOLUTION






Signature Athletics takes the entire process off the program director’s plate. We built a software and supply chain solution streamlining the entire process and cutting five of the eight people from the value chain.

 

 Our proven business model speeds up lead times from the traditional 3 months down to 15 days with a 10-day rush option (and we have a clear path to our goal of 2 day production.) We also lower the traditional error rate from a typical 10% to 3% or less (with a goal and clear path to get to 0%.)

 

Sports programs sign up for 3-Year Exclusive Merchandising Agreements with Signature Athletics. As a part of the agreement, we set the program up with a 24/7/365 Team Store, which includes 40+ custom items for players, coaches and fans. Everything delivered Direct-to-Player includes dye sublimated, fully custom uniform kits — from embroidered hats and bags to Direct-to-Garment graphic t-shirts and fully sublimated performance athletic apparel.





OUR TRACTION





Over the last five years, Signature has gained strong traction in the market including:

 

Beat Projections Twice: Signature successfully raised an initial seed round in Q4 2020. We beat the expectations set with early investors and doubled the planned number of programs under contract at the end of Q1 2021. We then raised projections again in August 2021 and beat projections with the signing of program number 100. This incredible product market fit is fueled by:

 

  • Our inside sales teams consultative approach to the market
  • Sport-agnostic brand building, with organic and paid lead-generating funnels
  • Market and product expansion, with new innovations!

 

New Patent Offerings & IP: Signature has been granted three patents for our innovative equipment design, one patent pending in Software, as well as multiple trademarks.

 

New Product Lines: Signature is in the market with four successful product lines, amounting to over $10M in lifetime sales. Top performing equipment products include:

  • The #1 Lacrosse ball, which redefined the category
  • Our patented Pro S1 ball, the official ball of professional Lacrosse leagues for its durability and design
  • Our patented, pro-strung line of Lacrosse sticks, which are ready-to-play unlike other typical sticks
  • Our goal kits with innovative quick-screw solutions that take 5 minutes to set up (compared to typical 2 hours)

 

Signature’s line of innovative equipment supports the brand’s premium line of athletic apparel and team uniforms. AthleTech, our patent-pending software platform, expedited apparel sales to a $1M run rate in its first 12 months in the market. AthleTech streamlines the entire dye, sublimate, cut, and sew process for personalized products, which enable us to offer on-demand access to 40+ custom apparel items on our Team Stores 24/7/365 with no Minimum Order Quantity. We plan to launch AthleTech 2.0 updates in 2022, which will enable us to produce more new, on-demand, fashion-forward product styles and designs.  

 

New Partners: Signature Athletics has been named the official, exclusive product partner with the top Pro Lacrosse leagues, including the largest pro league in Lacrosse, the National Lacrosse League, and the largest women’s pro league run by Athletes Unlimited. Signature Athletics has also partnered with over 100 youth sports programs around the country as their exclusive custom merchandise, apparel, and equipment supplier. 





BUSINESS MODEL


Signature’s B2B2C model is designed to use our on-demand 24/7/365 Team Store solution to partner with Program Directors through our 3-Year Agreements. By solving one of their biggest problems, transforming the traditional team uniform bulk order process to an on-demand model, we earn the support from the coaches and program directors. Program Directors no longer sit in the middle of the process — now, parents come directly to the Signature’s website where we host their custom Team Store to purchase all their uniforms and get access to +40 custom apparel items. Coaches and Program Directors rock the Team Store apparel on the fields driving further demand. This brings a consistent flow of parents and players into our e-commerce funnel where we can serve them with their favorite apparel and gear! We take the partnership one step further, by contracting content creators who go to our Partner Programs around the country to execute content days, where we feature the program director, players, and parents sharing their stories!

 

 

Today, our community is made up of over +50,000 clients (directors, coaches, parents and fans), +12,000 athletes and +100 programs. Next, we plan to scale into adjacent high-intensity team sports furthering our market share in the +$500 billion sports equipment, apparel, and athleisure market.

 

As we scale, we anticipate that gross profits will rise and expenses will drop through a mix of high margin custom products and economies of scale, the completion of integrations with key suppliers, and efficiencies gained from automation using our technology.







the vision



The vision of Signature Athletics is to serve athletes with their favorite apparel. We're on a mission to inspire lifelong champions through an endless pursuit of 5-Star experiences for athletes. To our community of lifelong competitors, Signature Athletics is a brand that empowers athletes by solving problems through an innovative, personal approach to the highest quality products and service.




WHY INVEST



Signature Athletics has proven its business model by signing up over 100 programs to 3-Year Agreements and achieving  over $10M in lifetime sales. Over the last 12 months, Signature has built scalable marketing funnels and sales processes, applicable to any sport. Over the last 3 months, we have increased our client acquisition pacing from 1 new program/week to an average of 5 new programs/week.

 

The best part? This is only the beginning. Next, Signature plans to expand into Field Hockey in 2022, Soccer in 2023, Basketball in 2023, Ice Hockey in 2024 and more sports beyond. Signature will drive business growth by leveraging its existing manufacturing operations and industry experts across apparel design, marketing, sales, and service, as well as the anticipated integration of two acquisitions in December 2021 and January 2022, which are anticipated to more than double Signature’s top-line revenue.

 

…  

 


How does Signature plan to use these funds? For expansion in three main categories: 

 

  • AthleTech Platform Improvements: we plan to launch our 2.0 platform improvements, to benefit Signature, our clients, and our factory partners. This platform also has the white-label capability to be applied in the Print on Demand market. 


  • Product & Market Expansion: our community is telling Signature to expand into new sports, and we see a blue ocean of opportunity! Through Statista and SFIA, we’ve researched our market penetration opportunity. We believe that of the 31M registered players across Lacrosse, Field Hockey, Soccer, Basketball and Ice Hockey, Signature can penetrate up to 5% of each sports market over the next several years. Signature plans to capture its projected revenue with market expansion, greater product selection, and our premium line of Signature Athletic Apparel.  


  • Hiring & Acquisitions: With a full management team in place, it's time to put fuel on the fire. Signature plans to hire more sales and marketing support, and we also anticipate closing two new acquisitions, with sellers already under LOIs. We believe acquisitions will accelerate our growth, by doubling our business, expanding our product lines, and growing our team! We find that the market is fragmented with mom and pop operations, providing a great opportunity for continued consolidation.






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ABOUT

HEADQUARTERS

301 West Platt Street Unit 416
Tampa, FL 33606
VALUATION

$15.36M
PREVIOUSLY CROWDFUNDED

$252k

Signature’s business model is built on delivering high-margin, innovative apparel and equipment with high-touchpoint, record-setting service. We are transforming the custom team uniform market from the traditional bulk order process to an on-demand model, through patent-pending and first-to-market technology, direct-to-player delivery, and our 5-Star Signature Service.

TEAM

Daniel Soviero
Daniel Soviero
Founder & CEO

Former D1 Athlete turned Entrepreneur and Founder of Signature Athletics. Recently named to the Forbes 30u30 list for sports. Visionary leader and team builder. 

Andrew Gilliand

Andrew Gilliand

Director of E-Commerce & Systems

E-Commerce, IT and systems expert who’s led multiple successful endeavors building 7-figure brands. 

Maddie Lewis

Maddie Lewis

Director of Experiential Marketing

Former Client turned teammate! Events & Lacrosse programing expert and director of Tampa’s largest travel programs and special events. Responsible for over 500 athletes annually and over $1M in revenue. 

Brian Bohn

Brian Bohn

Director of Lacrosse Sales

Experienced executive and entrepreneur, with demonstrated history in international trade, product development, sourcing and retail sales. Responsible for over $1B in lifetime sales.

Bobbi Kittleson

Bobbi Kittleson

Director of Operations

20 years of operational expertise across sports apparel and equipment purchasing, product production and process management. Successfully built +$25M team apparel company and exited to Ridell. 

Kelcy Young

Kelcy Young

Client Success Manager

5 years of tenure with Signature Athletics hiring, training and successfully managing client services, processes, culture and community. 

Kyle Harris

Kyle Harris

Digital Marketing Manager

Digital expert across email and social media marketing who formerly led digital efforts for the Colorado Avalanche and Denver Nuggets, part of the NHL and NBA respectively

Veronika Turaeva

Veronika Turaeva

Financial Accounting & Operations Manager

Financial budgeting and accounting expert with 10+ years experience across public and private companies including bringing a company public.

Tyler Hardt

Tyler Hardt

Invested Advisor

Founder and portfolio manager of Pelican Bay Capital Management with 20+ years of merger, acquisition and financial experience

Jacques Spitzer

Jacques Spitzer

Invested Advisor

Brand Marketing Expert, CEO at Raindrop Creative Advertising with a team of 100+ employees and the #1 Rated Ad on YouTube Ads Leaderboard

Jamie Egasti

Jamie Egasti

Advisor

Business leader and innovator with 37+ years experience in global Consumer Packaged Goods, Marketing Technology and Media services

TERMS

Signature Athletics, Inc
Overview
PRICE PER SHARE
$11.29
DEADLINE
Apr 30, 2022
VALUATION
$15.36M
AMOUNT RAISED
$380,263.32
Breakdown
MIN INVESTMENT
$496.76
MAX INVESTMENT
$260,000.00
MIN NUMBER OF SHARES OFFERED
885
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Class B Non-Voting Common Stock
MAX NUMBER OF SHARES OFFERED
43,654

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Signature Athletics, Inc.

Corporate Address

:

301 West Platt Street Unit 416, Tampa, FL 33606

Offering Minimum

:

$9,991.65

Offering Maximum

:

$492,853.66

Minimum Investment Amount

(per investor)

:

$496.76











Terms


Offering Type

:

Equity

Security Name

:

Class B Non-Voting Common Stock

Minimum Number of Shares Offered

:

885

Maximum Number of Shares Offered

:

23,029

Price per Share

:

$11.29

Pre-Money Valuation

:

$15,363,025.56











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.


Company Perks*

All Investor Owners Club

10% discount on online purchases “Partner”

Early access to products

Access to State of Signature Quarterly Newsletter 


Early Bird

Early Bird - First 24 hours | 33% bonus shares


*All perks occur when the offering is completed.

PRESS

Article Image
Green Entrepreneur

Author - Dan Soviero

Article Image
Entrepreneur

https://www.entrepreneur.com/author/dan-soviero

Article Image
Lacrosse All Stars Network

Dan Soviero, CEO/Founder of Signature Lacrosse - Episode 20

Article Image
Kingscrowd

Signature Lacrosse Founder Dan Soviero on Youth Sports

Article Image
Bay News 9

Girls lacrosse on the rise in Florida

ALL UPDATES

04.29.22

Only Hours Left to Invest in Signature!

We are honored to have received so much support from our community! Thank you to everyone who has invested! 


With only hours left to invest, if you haven't already now is the time before it's too late! 


Come join us on our mission to share the power of sports with as many people as possible!! 


Play forever, 

Dan

04.28.22

Less Than 1 Days Remain to Join Us!

Don’t wait until the last day to invest and risk the offering selling out early!


We are backed by over $2M in current investments, have created a solution with massive product-market fit, and validated our business model with over $10M in lifetime sales!

This campaign ends in just 1 day on April 29th, unless it sells out sooner! Don’t miss out on this opportunity to invest in the future of sports!!

04.28.22

"God Bless the Team at Signature..." | Client Testimonials!

We are changing the game for team sports!


Here are some of our favorite testimonials from this Spring season; 


Come join us on our mission before it's too late!!


 

04.27.22

Opportunity Ends Tomorrow!

Check out the testimonial on what makes Signature beloved by Program Directors!! 


 

Don’t miss your chance to invest in Signature Athletics!  Invest today - before the opportunity sells out!

04.27.22

Over 90% Growth in Q1, 2022 Apparel Sales!

Don’t wait until the last day to invest and risk the offering selling out early!


Top reasons to invest: 

  • Proven Market Fit & Strong Client Base: Signature’s B2B2C model has achieved more than $10 million in lifetime sales in less than five years, with an average of 74% year-over-year growth, over 50,000 clients, and over 5,000 five-star reviews (or 95% of reviews). And over 90% growth in Q1, 2022 Apparel Sales!! 

  • Highly Scalable Growth Model Disrupting a $500 Billion Market: Signature has a recurring revenue model of signing 3-year sports program agreements, where we exclusively merchandise teams with custom, premium apparel and equipment 24/7/365. We are rapidly scaling our organic client acquisition model, and we are supercharging our growth with synergistic acquisitions.

  • An Experienced Dream Team in the Sports World: Signature’s leadership and advisory team of professional marketing, M&A/Finance, e-commerce, and apparel leaders, with experience as influencers, athletes, coaches, and directors, have a proven track record building seven-figure brands and eight-figure exits.

This campaign ends in just 2 days on April 29th, unless it sells out sooner! Don’t miss out on this opportunity to invest in the future of sports!!



04.25.22

Signature Athletics - Time to Invest is Running Out to Invest!

Signature Team, 


I want to start off by thanking you all for your support! Growing a start-up from the ground up is incredibly challenging, and our team could not achieve the wins we have as fast as we have without all of you supporting our mission! 

 

As of writing this email, we only have around $100k left open in the round for investment!

 

Over Q1, 2022 we made some incredible progress and have enjoyed sharing our wins with you in these posts! Looking back on the first 3 months of the year, we made some monumental progress, and I am really proud of our team.

 

On April 29th, or when we hit $493K raised, whichever comes first the investment round will be closed! 


We would love for you to invest to help us close this round, and if you have already invested we would love for you to share the opportunity with others in your network! 

 

Make it a great day, 

Dan Soviero

Have questions? Schedule a call with me directly at this link

04.22.22

The Results Are In Apparel Sales +90% Year over Year Growth!!

Team - With only 7 days left to invest, we wanted to share another great milestone with our community!! 


We are pumped to share the exciting progress we made in Q1, 2022! Driving massive +90% growth in apparel sales!! 


We are incredibly grateful for all the support. None of this would be possible without our incredible team who kicked it into overdrive in Q1, working night and day to deliver Signature Service. 


The huge increase in volume came with its challenges, one of the things we are most proud of is growing our client reviews to +4,400 while maintaining our 4.8/5 star status!! 


Come join us on our mission and invest today!


Make it a great day, 

Team Signature

04.21.22

165 Programs Signed & Counting!!

Team, 


As of the end of March we have now signed over 165 programs surpassing our goal of signing 137 programs by the end of Q1, 2022! 


The word is out, and we are starting to sign up some major accounts in the market. The growth is demanding, and we have recognized a need to move forward with 3 key hires in Q2!


More news to follow, keep your eyes out! And invest while you still can! 


Make it a great day, 

Team Signature

04.15.22

Signature Premium - 2.0 Ball Certified by SEI to the NOCSAE standard & NFHS approved!

Signature Athletics Community,


It's official, Signature’s 2.0 Premium Lacrosse Ball has been SEI certified to the NOCSAE standard and meets all NFHS, NCAA, and Pro Lacrosse standards! 


On top of that, Signature Premium Lacrosse Balls have been chosen by the National Lacrosse League as the Official Ball for another season!


If you have not already done so, invest while there is still time. Only 14 days left!

Already invested? Please share this opportunity with your friends and family! 


Make it a great day,

Dan Soviero

04.14.22

Signature Named Official Stick of Australian World Team!

Signature Athletics Community,


We have proudly partnered with Lacrosse Australia and outfitted their Australian National Team with new Signature Complete Sticks! 


Per their website, Lacrosse is recognized and culturally embedded in Australian sports from a grassroots level, thriving at all age groups and skill levels, in addition to coaching and officiating. Lacrosse Australia provides leadership to the community through the delivery of quality services, programs, and support in order to grow lacrosse at all levels, develop a sustainable membership base and achieve continued international success.


We can’t wait to watch the Australian National Team rep our gear on the field! 


Make it a great day,

Dan Soviero


P.S> Only 15 Days left to invest! 

>> If you have not yet finished your investment, make sure to do so while there is still time!

>> Already invested? Please share this with your friends!   

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Signature Athletics, Inc.

$496.00

All Investor Owners Club

10% discount on online purchases “Partner” Early access to products Access to State of Signature Quarterly Newsletter

JOIN THE DISCUSSION













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PREVIOUSLY CROWDFUNDED
$251,881.00
RAISED
$380,263.32
INVESTORS
43
MIN INVEST
$496.76
VALUATION
$15.36M

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