A State-Of-The-Art Digital Solution For The Environmental Industry

SampleServe develops software and digital tools for environmental data collection and reporting. The company is currently in-market with four subscription mobile app product revenue streams and has previously raised $2.4M in capital.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$7,082.84 Raised


Reasons Icon

SampleServe is bringing innovative digital tools to a fast-growing industry that we believe is ripe for tech-based solutions. To the best of our knowledge, ours is the only product on the market that automatically incorporates environmental labs and lab data into the networked data ecosystem – an important element for any automation that requires lab analysis.

Reasons Icon

SampleServe’s technology targets the global environmental consulting services market, which is expected to reach over $45B by 2027.* Our products cater to environmental engineering firms, oil companies, manufacturing, chemical companies, environmental laboratories, municipalities, and food producers – all of which require ongoing sampling, testing, and reporting.

Reasons Icon

SampleServe’s suite of solutions has been engineered by industry experts with extensive backgrounds in geology, computer science, and the environmental market. Our team’s in-field experience informs our understanding of existing challenges within the industry and our approach to innovation allows us to partner with companies that provide complimentary products and services that also have access to large enterprise clients.

*Market information provided by (source)

the pitch

SampleServe offers environmental professionals a complete digital solution for sampling, data collection, and regulatory reporting. The company’s patented paperless system provides a simple, streamlined platform where entire teams are able to connect and coordinate operations. With decades of experience in the field, our team has identified common industry pain points and is committed to developing solutions that make sense.

A Point-And-Click System For Digitizing Data and Streamlining Sample Collection  

The SampleServe platform was designed to support high volume, high frequency sampling and data collection for professionals in a variety of industries – including environmental, drinking water, food safety, cannabis, and others. Our networked ecosystem supports multiple revenue streams. SampleServe provides connected tools for digital chain-of-custody documentation, sample collection, sample receiving, analysis, imaging, and report production. Our patented systems connect every team member from sample to report, while also cutting costs, eliminating paper, improving efficiency, and ensuring data integrity.

The Problem & Our Solution

Delivering A Digital Answer To Antiquated Industry Processes 

Each year, sampling techs in the environmental and product safety related industries are tasked with collecting and quantifying over 150 million environmental, drinking water, and food safety samples. However, over 99% of samples are still collected manually, with sampling techs handwriting data and tracking chain-of-custody on paper. It’s also estimated that environmental professionals spend about 40% of their time translating data into actionable reports, graphics, and maps, which can take days or even weeks to complete, and costs companies thousands of dollars.


With this in mind, the SampleServe team sought to create a simplified system that makes digitized data collection and transcription automatic. Our networked ecosystem of mobile app products – including SampleENV for environmental sampling, SampleH2O for drinking water, SampleSWR for COVID sewer sampling, and SampleLOG for laboratories – seamlessly digitizes each step of the process, allowing completion of the mapping and imaging portion in just seconds. 

The key to our technology is our sample labeling process and patented digital chain-of-custody, which provides useful functionality to every user in the data cycle. The software requires just a few hours to learn and implement, and saves users between 40-60% of time and project costs. We also offer significant cost savings through our unique pricing model, scaling the billing according to the number of samples collected rather than a flat fee. This billing model also allows our users to pass direct project costs onto their customers, rather than building software fees into overhead expenses.

The Market & Our Traction

Generating Revenue and Real-Time Data While Growing A Robust User Database 

SampleServe went live with the Apple iOS version of our Mobile Sampling Field App in September 2022. The Android version was introduced in late 2019, and since then the company has already seen substantial market growth. 


Our SampleSWR app has experienced a surge from zero to over 287 monthly samples in just four months, and this volume is expected to continue increasing. Similarly, our SampleENV field sampling application went from zero users to averaging over 33 samples per day and growing. We also added a second laboratory client for our SampleH2O application, which is poised to double sample volume from drinking water labs in a short period of time. 


Why Invest

We’re Bringing Meaningful Solutions To A Fast-Growing Global Market

At SampleServe, it’s our observation that transitioning any large marketplace from paper methods to all-digital is a difficult feat. However, as we see it, going digital is inevitable – it’s not a matter of if it will happen, it’s a matter of when and who has the tools and is best positioned to lead the way. To the best of our knowledge, ours is the only platform of its kind to service every user in the sample collection and reporting data cycle. Because of this, we believe SampleServe will become the default platform to use in the environmental and product safety sampling and reporting industries.


Looking to the future, the company plans to leverage our traction to continue growth and to develop our networked ecosystem with even more revenue streams. We will accomplish this by partnering with other high-value products and service companies that are useful to the industry and that have connections and access to large enterprise clients. Your support will be integral to expanding our sales and offerings. Thank you for investing in SampleServe on StartEngine!

Code View



444 Cass St., Ste. 203-B
Traverse City, MI 49684


SampleServe develops software and digital tools for environmental data collection and reporting. The company is currently in-market with four subscription mobile app product revenue streams and has previously raised $2.4M in capital.


Russell Schindler
Russell Schindler

Russell is a Certified Professional Geologist and a graduate of Western Michigan University in 1987. He has 35 years of experience developing, implementing and managing a wide variety of environmental projects and programs including; soil and groundwater remediation projects using various types of remediation, implementation of chemical, liquid waste, hazardous waste, and solid waste management programs and procedures, hydrogeological investigations, industrial regulatory compliance audit programs, sewer and water system needs evaluations, level I and II environmental (ASTM) property assessments, asbestos inspections and remediation, and mold inspections and remediation.  

He developed and patented the money saving Enhanced Dissolved Oxygen Technology (E-DOT®) System, a ground water remediation/treatment system, which is becoming widely used across the country. Developed and patented the Multi-Arrayed Vacuum (MAV®) System, which is an effective and revolutionary free product recovery system. Also has a patent pending on the Per-Petual® System, a simple and effective hydrogen peroxide injection system for soil and ground water remediation/treatment and most recently developed the data management and reporting software application. He holds 7 patents related to groundwater clean-up and environmental sampling. 

Erik Johnson

Erik Johnson

Board Member

Erik has a Geological Engineering degree from Michigan Technological University in 1982 and is both a Certified Professional Engineer and a Certified Professional Geologist. Erik has 6-years’ experience as a Geological Engineer working in oil exploration and then spent 26-years working as an environmental consultant in various capacities. In 2007 Erik started as the Environmental Director working for a mid-sized oil jobber in Michigan with over 140-gas stations where he oversaw underground storage tank compliance and environmental response and other environmental compliance activities. 

Paul Goudreault

Paul Goudreault

Board Member / Sales

Paul was previously the Oil & Gas Sector Leader for Wood PLC., a global consultancy, projects and operations company serving public and private sectors. Paul is an experienced business leader having served as Chairman/CEO of Inogen Environmental Alliance, CEO of Delta Consultants and CEO/Owner of Designer Doors. Paul has 40 years of client account management experience. He has developed and implemented strategic growth plans including initiatives to diversify service offerings and geographic markets. He has also designed and executed on enterprise-wide client account management programs, leading to sustainable client portfolios and accelerated growth.

Eric Bergsma

Eric Bergsma

Board Member / Controller

Eric Bergsma is the Controller for SampleServe. He has over seven years of experience in purchasing and sales with Ford Motor Company and Siemens Automotive, respectively. He has also been the controller for a successful small business for the past 28 years. 


Mar 21, 2023
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares



SampleServe, Inc.

Corporate Address


444 Cass St., Ste. 203-B, Traverse City, MI 49684

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives & Bonuses*


Friends and Family Early Birds

Invest within the first 72 hours and receive 10% bonus shares.

Super Early Bird Bonus

Invest within the first 10 days and receive 7% bonus shares.

Early Bird Bonus

Invest within the first 30 days and receive 5% bonus shares.


$5,000+ | 1st Perk

Invest $5,000 and receive 5% Bonus Shares.

$10,000+ | 2nd Perk 

Invest $10,000 or more and receive 10% Bonus Shares.

$20,000+ | 3rd Perk

Invest $20,000 or more and receive 20% Bonus Shares.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

SampleServe, Inc will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.03 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $103. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Inter company debt or back payments.


Article Image
Cronicle Tech News

From Water Pollution To Cannabis Testing: Traverse City’s SampleServe Automates Environmental Survey Data

Article Image
Traverse City Business News

TC Lab A Leader In Making Environmental Data Useful

Article Image
The Ticker

Northern Michigan Companies Aspire To Global Coronavirus Solutions

Article Image

Ahead Of The Curve: How To Make Rural America A Priority During Covid-19

Article Image

What’s Greener in Michigan’s Marijuana Industry — The Bud or the Money?



How I Started SampleServe

I'm Russell Schindler, I'm a Geologist, and I've been doing environmental work for 35-years. I'm also the CEO of SampleServe.

I started SampleServe in 2001 as a “sampling as a service” company right after the state of Michigan changed its rules on how to collect environmental groundwater samples. The rule change basically required more time and more data collection. It also involved specialized meters and pumps, and the industry was initially confused about the process of collecting these samples.

By around 2011 or so, SampleServe was collecting samples on projects all over the country. It was around that time, I was meeting with a certain large national consulting engineering company, trying to convince them to hire us to do their sampling. In my pitch to the company, I talked about the quality of our sampling, the meters that we used, our safety standards, our quality control measures, and, as an added value, I showed them our basic reporting software.

You see, back then if you hired us to do the sampling you could use our reporting software included at no cost. We had all the data digitally, and we used a lot of it to make our sampling processes more efficient. We decided, as a value add to our sampling services, we would let users create their needed tables, graphs, and even basic data box maps. It’s not nearly as good as it is now, but it sure was advanced for the time. At the end of the meeting, the company’s office manager said, “Look Russ, we like to do our own sampling, that's how we make money. But your software is very cool, is there any way we could just use your software?” My response at the time was, “No. I’m not a software company”.  So, they said “Thanks anyway. If you change your mind on the software, let us know”.  

It occurred to me, as I was walking out of that building with zero business from that client, that maybe I should let them use the software. At least I’d be getting some revenue from them. The thing is, back then I never really thought of myself as a software company, even though obviously many of our customers saw significant value from it. It was at that point, while walking through that parking lot back to my car, that SampleServe started its journey from a “sampling as a service” company to a “software as a service” company.

It took us about a year before we could let individuals use the software as a stand-alone product. We had to reconfigure the database and access so that outside users couldn't see other outside users’ projects or data. Back then we were bootstrapping the software development, we could only afford a couple thousand dollars per month in development costs and if you know software development, that’s not much, even for back then.  


It was late 2018 that we started raising outside investment. This is when we were able to accelerate our software development and build our mobile applications. In the middle of 2022, we sold the sampling side of our business. We continued in the physical sampling business, although the volume of physical sampling was reduced dramatically after 2018. We continued to sample because the sampling was basically our own internal research and development department. We would use the early versions of our own software mobile applications and we would be able to be our own beta testers. I think it's because we basically grew up as a company in the sampling business, is why our software is significantly useful to the field samplers. I was one of those guys out there collecting samples nearly every day, so I understood all the pain points and subtleties of sampling and tracking the data. Our biggest fans of our product to date are the field technicians.


Background on the Industry

Most people don't know this, but the number one source of groundwater pollution in the United States is your typical corner gas station. There are other types of groundwater pollution out there from manufacturing firms, pipelines, refineries, your dry cleaner and even a home heating fuel tank. Each one of these sites of contamination is required by law to do an investigation to determine the extent of contamination, and then, if necessary, conduct a clean-up.

With approximately 150-million environmental samples collected every year, environmental professionals spend about 40% of their time turning sample collection data into actionable graphical maps and images. You would think that the environmental industry, an industry founded in science and technology, would be using the latest and greatest technologies for collecting samples and generating reports. Well, they're not, in fact, they’re still doing work the way they did back in the 80s.

Using the SampleServe platform, each step in the sample collection process is captured and digitized, which means, those same maps and images that would take days or even weeks, can now be completed in just a matter of seconds.

Oil companies and owners of properties with ongoing contamination projects typically have a set budget every year for conducting investigations, doing the required monitoring, and performing the needed clean-ups. By using the SampleServe platform, we can save contaminated property owners a significant part of their budget. Money that would normally be spent on inefficient sample collection and wasteful sampling and reporting methods, is now able to be spent on actually doing the clean-up.


What's The Role of Technology in Your 2023 Environmental Project Planning? WEBINAR

SampleServe is releasing a series of Webinars subjected around the role of technology in the Environmental, Health and Safety Industry. Watch our latest release as Russell Schindler, CEO of SampleServe and Paul Goudreault discuss the benefits of integrating Digital Tools into the workflow of sampling, testing and reporting. Our next webinar is happening January 31st @ 1PM EST covering increasing revenue with new business models based around Technology. Viewers can watch it anytime on or after January 31st on Youtube HERE, or LinkedIn HERE


SampleServe Plants Feet in Australia with HydroTerra

SampleServe has teamed up with HydroTerra, Australia’s leading marketplace for environmental monitoring technologies and services. HydroTerra is a great strategic partner of SampleServe! HydroTerra plans to implement SampleServe's SampleENV platform on future environmental projects, and as a leading supplier of meters, sensors, telemetry, IoT and software solutions, they are pushing SampleServe as the go-to digital solution for all Environmental Engineer Consulting firms and laboratories in Australia.  This opens up many opportunities for SampleServe to grow abroad. 

"We are supplementing our existing functionality with a unique product, SampleServe, which allows us to streamline field-data collection, sampling and reporting activities. We are excited to announce that we are the exclusive representative of SampleServe in Australia." - Richard Campbell, Managing Director, HydroTerra

Check out their recent SampleServe newsletter update:

Super Early Bird Bonus

Invest within the first 10 days and receive 7% bonus shares.

Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into SampleServe.


StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.


Super Early Bird Bonus

Invest within the first 10 days and receive 7% bonus shares.


$5,000+ | 1st Perk

Invest $5,000 and receive 5% Bonus Shares.


$10,000+ | 2nd Perk

Invest $10,000 or more and receive 10% Bonus Shares.


$20,000+ | 3rd Perk

Invest $20,000 or more and receive 20% Bonus Shares.




Cancel anytime before 48 hours before a rolling close or the offering end date.



We want you to succeed and get the most out of your money by offering rewards and memberships!


Your info is your info. We take pride in keeping it that way!


Invest in over 200 start-ups and collectibles!

With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.

Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.


@ 2022 All Rights Reserved

Apple Store Logo

Get To Know Us

Our Team



Important Message


Unless indicated otherwise with respect to a particular issuer, all securities-related activity is conducted by regulated affiliates of StartEngine: StartEngine Capital, LLC, a funding portal registered here with the US Securities and Exchange Commission (SEC) and here as a member of the Financial Industry Regulatory Authority (FINRA), or StartEngine Primary, LLC, a broker-dealer registered with the SEC and FINRA/SIPC . You can review the background of our broker-dealer and our investment professionals on FINRA’s BrokerCheck here. StartEngine Secondary is an alternative trading system regulated by the SEC and operated by StartEngine Primary, LLC, a broker dealer registered with the SEC and FINRA. StartEngine Primary, LLC is a member of SIPC and explanatory brochures are available upon request by contacting SIPC at (202) 371-8300.

Investment opportunities posted and accessible through the site are of three types:

1) Regulation A offerings (JOBS Act Title IV; known as Regulation A+), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Primary, LLC (unless otherwise indicated). 2) Regulation D offerings (Rule 506(c)), which are offered only to accredited investors. These offerings are made through StartEngine Primary, LLC. 3) Regulation Crowdfunding offerings (JOBS Act Title III), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Capital, LLC. Some of these offerings are open to the general public, however there are important differences and risks.

Any securities offered on this website have not been recommended or approved by any federal or state securities commission or regulatory authority. StartEngine and its affiliates do not provide any investment advice or recommendation and do not provide any legal or tax advice with respect to any securities. All securities listed on this site are being offered by, and all information included on this site is the responsibility of, the applicable issuer of such securities. StartEngine does not verify the adequacy, accuracy or completeness of any information. Neither StartEngine nor any of its officers, directors, agents and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy, or completeness of any information on this site or the use of information on this site. See additional general disclosures here.

By accessing this site and any pages on this site, you agree to be bound by our Terms of use and Privacy Policy, as may be amended from time to time without notice or liability.

Canadian Investors Investment opportunities posted and accessible through the site will not be offered to Canadian resident investors. Potential investors are strongly advised to consult their legal, tax and financial advisors before investing. The securities offered on this site are not offered in jurisdictions where public solicitation for offerings is not permitted; it is solely your responsibility to comply with the laws and regulations of your country of residence.

California Investors Only – Do Not Sell My Personal Information (800-317-2200). StartEngine does not sell personal information. For all customer inquiries, please write to

StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.