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Red Eye Louie’s is a Birmingham-based craft beverage brand producing award-winning artisan spirit blends. The company’s products are currently sold in over 7,500 retail outlets and will soon be available in 48 U.S. states, as well as select international markets.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$11,734.84 Raised


Red Eye Louie’s creates widely-loved and critically-acclaimed spirit blends that push the boundaries of traditional craft. Our products have been recognized with 22 awards in the wine and spirits industry, including the Wine and Spirits Wholesaler Association Gold Medal, and a Double Gold Medal from the China Wine and Spirits Awards.

Over the last few years tequila has seen more growth than any other category in an already robust industry. As of 2022, revenue for the overall beverage and spirits sector in the U.S. is estimated to be worth $79B and the global market is set to reach $2.3T by 2027.*

Red Eye Louie’s began as a small family company, but has quickly grown to become an award-winning, nationally-distributed and internationally-recognized brand. Today, the company’s founder has assembled a team of passionate and dedicated brand ambassadors who truly believe in the products, and are committed to seeing a bottle of Red Eye Louie’s on every spirits shelf.

*Market information provided by Park Street Insider, Statista, & GlobeNewswire (source, source, source)

the pitch

Since 2012, Red Eye Louie’s has been redefining the craft beverage industry with its selection of strikingly bottled, premium spirit products. The company’s method of combining traditional liquors and using thermal blending to marry their flavors has led to the development of multiple innovative blends that are beloved by consumers, and winning awards at an international level.

Bringing Together the Best of Two Worlds with Our Unique Craft Spirit Blends

The essence of Red Eye Louie’s revolves around the notion of mixing traditional spirits to create unexpected, yet surprisingly satisfying results. Our approach to craftsmanship is a process known as thermal blending, which allows us to blend multiple liquors – including rum, whiskey, tequila, and vodka. Our four award-winning brands – Vodquila, Rumquila, Whisquila, and Tequila Plata – are designed to be enjoyed neat, but are also equally delicious in cocktails!

The Problem & Our Solution

A Family Brand at the Forefront of the Craft Spirits Movement

The concept for Red Eye Louie’s first came about in a home basement bar in 2010, when the company founder’s daughter asked him, “Why can’t we blend two true spirits together instead of just diluting a vodka, rum, or whiskey with mixers?”

As an entrepreneur with a background in chemistry, Chander Arora experienced a eureka moment and began leveraging his expertise to engineer his own premium spirit blends. Eventually, Chander and his daughter Nina landed upon their first chemically compatible combination, VODQUILA – a deliciously drinkable tequila with the smoothness of a vodka –  and the #REL revolution began.

Since then, the company’s thermal blending techniques have led to more matches made in heaven, including RUMQUILA - combining the spicy notes of Tequila with the richness of Puerto Rican Rum, and WHISQUILA - the deep, earthy flavors of a rye Whiskey married with the fiery boldness of Tequila. Red Eye Louie’s has also recently released TEQUILA PLATA - made from 100% pure blue agave, and the brand is now expanding to include premium traditional spirits.

The Market & Our Traction

10 Years in Business, 130K Total Cases Shipped, 21 Industry Honors, and More to Come

Red Eye Louie’s reaches customers nationwide through robust online sales and local distribution channels. In partnership with ReserveBar, we deliver spirits direct to customers, and have shipped over 28K cases in the last 18 months to meet growing consumer demand. We also ship cases to 33 distributors in 30 statessupplying over 7,500 retailers–and will be expanding distribution to 15 new states in 2023. 

Since launching in 2012, the brand has secured a number of prestigious accolades, receiving a collective 22 awards in professional industry competitions. In 2014, judges at the International Wine and Spirit Competition Event were so wowed by the products that they are said to be considering a new “hybrid drinks” category. We were also awarded exceptional scores by Tasting Panel Magazine in 2017, receiving a score of 92/100 for Vodquila and 93/100 for Rumquila.

Why Invest

A Dedicated Team Turning Passion into A Striking Line-up of Spirits

With the current traction and growth, Red Eye Louie’s is looking forward to plans of releasing even more innovative product offerings. The release of Tequila Plata signals the company’s move from strictly blends to a full catalog of premium spirits, and we are in the process of developing and producing whiskey, rum, premium gin, and premium vodka in 2023. 

With a dedicated team, artisan products at an affordable price, and a vigorous business model in place, we believe Red Eye Louie’s presents a rare opportunity for investors to be part of an already profitable and promising business. The Red Eye Louie's team takes extreme pride in our products and we can’t wait for more consumers to experience our brand. Thank you for supporting us on StartEngine!

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5619 Canongate Lane
Birmingham, AL 35242

Red Eye Louie’s is a Birmingham-based craft beverage brand producing award-winning artisan spirit blends. The company’s products are currently sold in over 7,500 retail outlets and will soon be available in 48 U.S. states, as well as select international markets.


Chander Arora
Chander Arora
Founder / CEO

An international expert in the spirits industry for 20+ years and is the founder of the Red Eye Louie's Inc. Chander started the company in 2011 by helping his daughter, Nina Arora, with her college project by creating the company's first product Vodquila (a blend of Vodka and Tequila.) Chander turned his daughter's college assignment into an international spirits business. With his knowledge of chemistry, he is able to create all the formulas and recipes for each blend. Chander's achievements will be an asset to the company's future.

Nina Arora
Nina Arora
Co-Founder / Innovation and New Product Development

Nina Arora has multiple years of experience working in the CPG industry. She received her B.S. degree from Birmingham Southern College (BSC) in 2012 after co-founding Red Eye Louie's Inc., (formerly Vodquila LLC) in 2011. Nina was instrumental in the concept, development and expansion of the brand into domestic and global markets. After graduating from BSC she decided to pursue her post-grad education in fashion design from Savannah College of Arts and Design (SCAD) from where her career lead her to working for companies overseas and currently New York where she is managing New Product Launches for Estee Lauder Companies. Nina is close to the brand and continues to Develop and Innovate for Red Eye Louie's. 

Vikram (Romie) Arora
Vikram (Romie) Arora
Co-Founder / Legal and Corporate Affairs

Romie graduated from Emory University's Goizueta School of Business in 2014. He has worked for Red Eye Louie's Inc. throughout college. After graduation, Romie moved to New York City and joined a Hedge Fund as Equity Trader at Sassicaia Capital Advisors. Romie works for the company on an as needed basis part-time. 

Mandy Elsworth
Mandy Elsworth
Administrative Manager

Mandy has been with Red Eye Louie's since June 2020, overseeing all the administrative functions in the office as Administrative Manager. She directly handles all financial matters such as accounts payable, purchasing, and banking. She comes with an extensive background of 15 years of accounting and administrative experience though different areas of buisnesses. Mandy plays a significant role in the growth and consistency of the company.

Ryan Miesuk
Ryan Miesuk
Graphic Designer / Creative Team Lead

Ryan has been with Red Eye Louie's since July 2022. He has been a creative content producer for just over a decade. Graduated from Flashpoint College of Film & Media in Chicago with an Associates in Film/Broadcast. He has worked on numerous independent creative projects over the years. Hoping to elevate the Red Eye Louie's brand with a fresh eye and a burgeoning creative output.

Josie Green
Josie Green
Administrative Assistant / Creative Team Lead

Josie has been with Red Eye Louie's sine June 2022. She assists in all the day-to-day functions behind the scenes. After work, Josie attends college at the University of Alabama at Birmingham pursuing a degree in digital marketing. She helps bring fresh ideas and insights with a creative edge to the team.


Red Eye Louie's CF2
Apr 14, 2023
$10k - $1.24M
Common Stock
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

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*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Votings Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives and Bonuses*

Time-Based Perks

First Day

Friends and Family 20% Bonus Shares

Next 2 Days

Friends & Family 15% Bonus Shares

Next 4 Days

Friends & Family Early Bird 10% Bonus Shares

Next 14 Days

Early Bird 5% Bonus Shares

Amount-Based Perks

$500.00 | Tier 1

Awesome Red Eye Louie’s stickers that you can put on EVERYTHING!

$1000.00 | Tier 2

One Limited Edition Vodquila 50 ml Glass replica, one Red Eye Louie’s t-shirt and stickers

$5000.00 | Tier 3

One Limited Edition Vodquila 50 ml Glass replica, one Box of Red Eye Louie’s golf balls, one T-shirt.

$10,000.00 | Tier 4

5% Bonus Shares, One Limited Edition Vodquila 50 ml Glass replica, one box of Red Eye Louie’s golf balls, and one Red Eye Louie’s Polo.

$50,000.00 | Tier 5

10% Bonus Shares, two Red Eye Louie’s Polo shirts, one box of golf balls, two Limited Edition Vodquila 50 ml Glass replica, and one 750ml Bottle of Vodquila, signed by Founder & CEO Chander Arora.

$100,000.00 | Tier 6

15% Bonus Shares, 2 Red Eye Louie’s Polo shirts, 2 boxes of golf balls, four Limited Edition Vodquila 50 ml Glass replica, and one 750 ml each of Vodquila, Rumquila, and Whisquila, signed by Founder and CEO Chander Arora.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Red Eye Louie's Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.00 /share, you will receive 10 additional shares of Common Stock, meaning you'll own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.


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Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Red Eye Louie's CF2.



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