QURI Vodka Inc. offering is now closed and is no longer accepting investments.

Quinoa Peruvian Vodka, Explore Purity


QURI Quinoa Peruvian Vodka is the Most Unique Vodka in the World.
This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
QURI Vodka Inc.


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🚀 CEO and Quri were accepted and are enrolled in the Prestigious accelerator program NEWCHIP

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🍸🍸Our Quinoa Peruvian Vodka is the Most Unique Vodka in the World 🥇🥈🏅Quri has won awards in every contest they have entered. Given a 92 point rating.

Reasons Icon

🔥🔥🔥Vodka comprises 31% of the $90 Billion U.S. spirit market - Investors know there is huge potential market share for growth.



The Problem

We believe that too many vodkas are too similar to stand out.

Many craft vodkas market heavily on their use of local grain, but locality only goes so far when it comes to standing out in a crowded market. Most vodkas in the current market are based on spirits from just four ingredients: corn, rye, wheat, or potato.

Same ingredients, same mouthfeel, same taste. 

We believe consumers spending $6.6 billion in the vodka market want to spend that money on something different. We believe that consumers want something better, and to believe in something as much as we believe in our product.

The Solution

At the most fundamental level, Quri is unique.

The spirit of QURI vodka is one of respect. Respect for the people and land that are responsible for producing the greatest quinoa in the world. And respect for the painstaking process of distilling fine premium spirits.

*This is Juancito. He and his family hand sow and harvest the quinoa that goes into every bottle of QURI vodka.

The process of crafting QURI starts with the world’s best quinoa, which we source from a Peruvian family farm located on Lake Titicaca and next to a dormant volcano. The quinoa is transported to our distillery where we initiate the process by milling, cooking, and mashing the grain.

Then, in our special 45 gallon fermenters, we utilize 5 different types of yeast in our fermentation process. These yeast strains were hand selected to develop a more robust flavor profile; we believe we are the only distillery in the world to utilize this specific fermentation technique.

Once fermentation is complete, we slow distill a total of 3 times, twice in traditional copper pot configuration, which contributes to the end product’s smooth finish, and once in a vodka column standing over 20 feet tall, which helps produce a purity of up to 96%. 


In order to proof the vodka down to 40%, we add perhaps our second most important ingredient, glacier water sourced from the Andes. The final stage in our process is drip filtering the vodka over 3 days. This is done through two components: 1) an activated carbon taken from coconuts and used to purify drinking water and 2) volcanic stone sourced from the volcano located next to the aforementioned quinoa farm.

The Market

Premium vodka has set the pace in the spirits industry for market growth

The U.S. spirits market is projected to grow [at least] 23.6% over the next 5 year period (Source). It totaled $90 billion in 2019 (Source).

More specifically, the vodka market generated $6.6 billion in the U.S. alone in 2019 (Source). The fastest-growing sector was premium vodka, with 2019 growth of more than 2.9% (Source). The global vodka market is forecast to reach $54.81 billion by 2024 (Source).

Market research also shows that more consumers are seeking novel and little-known products that have a story and carry an emotional appeal. People also want to feel a sense of the raw materials and heritage of what they’re consuming.  They want to feel like they’re having an exclusive, bespoke experience, considering a 15.3% growth rate over month during 2018 - 2019 for imported spirits (Source). 

Our Traction

Quri is ready to hit the nation’s taste buds.

The distinct flavor of this premium quinoa vodka has already put it on the map with a gold medal win at the 2020 China Wine and Spirits Awards, the largest such competition in Hong Kong/China. Quri also won silver medals in USA Spirits Ratings, the 2020 New York International Spirits Competition and the 2020 Bartender Spirits Awards. 

At the New York International Spirits Competition, we also won Peruvian Distillery of the Year.

The Business Model

Quri will build its reputation and client base through digital marketing and social media.

We’ll hit the market running with digital marketing and retail sales through online channels, including our website and other online retailers. 

Because Quri is a high-quality product with a sleek bottle design at a reasonable price of $27.50 per bottle, we believe our targeted ads on social media will draw in many interested consumers. Our objective at the moment is to drive traffic to our brand website and acquire leads for future direct marketing initiatives.

Our distribution sales efforts will begin with retailers and bars/restaurants in South Florida. Once we’ve built our reputation and gained a foothold there, we intend to expand our efforts nationally through a dedicated sales team by 2022. At this time, we’ll also pursue various international online retailers. 

By 2024, we hope to have our product on shelves in major grocery retailers and outlets. Our goal is to sell 25,000 cases annually.


We are driven by expertise and passion.

Founder and CEO Jonathan Tourgee knows how to launch a liquor brand. He has already successfully launched two brands with national distribution in Peru: Tourgee Gin and Indie Spirit, a ready-to-drink cocktail brand. Jonathan created the Quri recipe from scratch in his own kitchen, and he’s dedicated to bringing Quri’s story to consumers across the globe.

Prior to launching Quri Vodka, Jonathan had professional experience in Chemical Engineering, with a focus in BioChemical Engineering.  He has extensive experience consulting for top fortune 500 companies designing, engineering, and managing major projects.  

Chief Financial Officer, Courtney Myers excels at brewery and distillery growth strategy. Courtney was formerly the director of operations at Small Batch Standard, a national brewery and distillery consulting firm, before moving into his current role as a successful financial consultant. During his time there, he worked with several operating breweries and distilleries in sales forecasting, budgeting, accounting, and financial advising.

What We Do

We sell more than just vodka. We sell a story.

Supporting the communities we live in and work with is important to us at Quri, and we believe this work will help us reach and resonate with socially-conscious consumers.

Quri translates to gold in the ancient Incan language, Quechua. The Incans referred to quinoa as the golden grain, due to its color and rich nutritional value. Our bottle design and packaging are inspired by these cultural influences. 

Quri is also dedicated to helping the communities of the Andes. It has pledged to donate 5% of its profits to Peruvian Hearts, a non-profit organization that helps young women in the Andes gain access to quality education.

How We Are Different

We are deeply invested in the communities connected to our product.

Quri is one of only three quinoa-based vodkas in the world. From quinoa chocolate to quinoa chips, people love this grain for its taste, health benefits and gluten-free appeal. Quri capitalizes on that devotion by offering a vodka with a distinct taste and mouthfeel. 


In addition to our unique spirit source and discernible taste and mouthfeel, we believe Quri is a socially conscious brand people will be excited to associate themselves with. We work directly with farmers in the Cajamarca and Puno regions of Peru, supplying us with high-quality grains and ensuring fair pay for the people who are so vital to our product.

Our distilling process is highly unique in comparison to other vodkas; distillation processes. We process our batches in 45-gallon fermenters, the smallest batch process you will find in a commercial distillery. Smaller batches allow for better control and the ability to ensure every drop is perfect. 

Why Invest

You can be part of our story, too.

We are offering a product that we believe is one-of-a-kind from beginning to end. Our product and origin story is tied to our deep connection with our community. Ultimately we believe our final product offers a different experience for consumers than any other vodka out there.

In an expanding market, we are a premium spirit with ancient roots. Join us in our journey to bring our product from the ancient soil of Peru to glasses worldwide.

Quick Insert


BERLIN, MD 21811

QURI Quinoa Peruvian Vodka is the Most Unique Vodka in the World.


Jonathan Tourgee
Jonathan Tourgee
CEO, Founder

Jonathan Tourgee is an American, Chemical Engineer, EIT and founder of Boozios Liquors SAC, located in Lima Perú. He has worked building and growing Boozios Liquors SAC for over 3 years. He currently has three brands which he has launched and developed to the level of Peruvian national distribution; QURI Vodka (www.qurivodka.com), Tourgee Gin (https://tourgeegin.com) and Indie Spirit a bottled cocktail brand (https://indiespirit.pe/).  

Before starting Boozios Liquors SAC, Jonathan Tourgee worked 3 years as a chemical engineer at TAI Engineering and 1 year at GAF Materials Inc. After a successful career as a chemical engineering consultant helping many Fortune 500 chemical companies develop and implement new projects (e.g. Chevron, Ecolabs, BP, Phillip Conoco and many more) Jonathan Tourgee now manages and operates Boozios Liquors SAC’s, production from grain to glass, sales, marketing, and business development.

Courtney Myers

Courtney Myers

Chief Financial Officer

Courtney Myers is a CPA. He has worked as a financial consultant in the brewery and distillery industry for the past four years. Before working as a free-lance consultant, he was the director of operations at Small Batch Standard (a national brewery and distillery consulting firm). Previous to consulting he worked as an internal auditor and VP of operations at Emporia State Federal CU. Courtney excels at brewery and distillery growth strategy, bookkeeping, financial modeling, and sales forecasting particularly in the beer and spirits industry.

Courtney assists the company in his role on a contract basis. 

Tyler Crowe

Tyler Crowe

Advisory Board

Tyler Crowe is a research analyst for The Motley Fool, a leading investor service and financial media company. For the past decade, Tyler has provided deep market research and company analysis for numerous services and publications to help investors make better decisions. He plans to bring those learnings and research skills to advise the Quri team on marketing, strategy, and finance.

Tyler holds an MBA from Collège des Ingénieurs in Paris, an M.S. and B.S. in Civil Engineering, and a B.A. in Foreign Affairs from the University of New Hampshire.

Ryan Schemmel

Ryan Schemmel

Advisory Board

Chief Business Development Officer, Corsair Distillery (Nashville, TN).

Mr. Schemmel has 20 years of experience in the spirits industry across multiple functions. He began his spirits career at Diageo in a financial planning role, moving quickly into international marketing finance and strategy for the company's vodka and rum portfolios. He then spent 5 years at William Grant and Sons helping to build their field finance function as well as managing commercial strategy for Stolichnaya Vodka before moving to Edrington Americas to run the Southern US Business unit for 5 years. Most recently he has been instrumental in revamping Corsair Distillery's RTM, portfolio strategy and packaging/look and feel.


QURI Vodka Inc.
Oct 19, 2021
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares



Quri Quinoa Peruvian Vodka

Corporate Address



Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*


Friends and Family Early Birds

Invest within the first 48 hours and receive an additional 20% bonus shares

Super Early Bird Bonus

Invest within the first week and receive an additional 15% bonus shares

Early Bird Bonus

Invest within the first two weeks and receive an additional 10% bonus shares



$200 - $399.75

5% lifetime investor discount

$400 - $799.75

10% lifetime discount on Quri Vodka

$800 - $1,499.75

15% lifetime discount on Quri Vodka**

Exclusive access to new product***

$1,500 - $4,999.75

Quinoa Vodka Virtual Mixology class with founder Jonathan and mixologist +15% lifetime discount on Quri Vodka** + Exclusive access to any new products*** 

$5,000 - $9,999.75

5% bonus Shares + Beautiful gold mixology set including long mixology spoon, jigger, and cocktail shaker + Quinoa Vodka Virtual Mixology class with founder Jonathan and mixologist+ 15% lifetime discount on Quri Vodka** + Exclusive access to new product***

$10,000 - $34,999.75

10% bonus shares + 15% lifetime discount on Quri Vodka** + Exclusive access to new product*** + Beautiful gold mixology set including long mixology spoon, jigger, and cocktail shaker +Quinoa Vodka Virtual Mixology class with founder Jonathan and mixologist


20% bonus shares + 15% lifetime discount** on Quri Vodka + Exclusive access to new product*** + Beautiful gold mixology set including long mixology spoon, jigger, and cocktail shaker + Quinoa Vodka Virtual Mixology class with founder Jonathan and mixologist

*All perks occur when the offering is completed.

**Discount applies only to online orders directly from Quri website, and only for personal consumption, not for distribution.

***When and if Quri Vodka launches new products and flavors of vodka, investor will have exclusive access up to one month prior to release to the general public.


The 10% StartEngine Owners' Bonus

Quri Vodka will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $0.25/ share, you will receive 110 shares of common stock, meaning you'll own 110 shares for $25. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative.


Article Image
Bartender Spirits Awards

List of Medal Winners for 2020

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New York International Spirits Competition

List of 2020 Winners

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USA Spirits Ratings

List of 2020 Winners

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China Wine and Spirits Awards

List of 2020 winners



Well on Our Way!

QURI Vodka Update

We are off to a wonderful start and have alot of exciting news to share!

Launched in CA and Launching in Colorado and Illinois soon!
We launched in the Southern California market towards the end of December.  We are located in almost all of the Keg N Barrel Stores, a chain liquor store through out the San Diego region.  We are in many other liquor stores through out the San Diego Region.

Quri Vodka can be found in several restaurant/bars in the LA area.  Most notably one of the fastest growing clothing lines in the United States, Aviator Nation, launched a cafe and bar directly in front of one the worlds most popular surf spots in Malibu.  Quri Vodka is the sole Vodka on the menu and boy are those surfers thirsty!
QURI Vodka is launching in Illinois and Colorado.  We have gained distributorship in both states and have an in-house sales manager for each region.


QURI Vodka is the Title Sponsor of Taste of Vail

To Launch QURI Vodka in Colorado we have chosen to be the host and title sponsor of Taste of Vail.  April 6th-9th.  We are expecting 40,000 attendees and the largest Taste of Vail ever!  Taste of Vail shuts down the main street of Vail and hosts hundreds of businesses.  And Quri Vodka will be the center of it all!  With a Press and VIP lounge, the largest and most prominent booth at the event.  Along with hosting 4 VIP semi-private events.  

Taste of Vail is the premier luxury food and wine event in the region.  Putting us at the center of the Culinary world of Colorado!

As Always Your Support is Appreciated

If a friend or family would like to purchase a bottle send them this link!

QURI Vodka Store


December UPDATE!

Happy Holidays!!

To All of our Investors,
First I want to say thank you so much for your support in our brand and Start Engine Campaign.

It has been a hard and eventful last few months, but we are finishing the year on very positive notes. Anyone that has seen the global shipping crisis on the news undestands what we were faced with in getting our first shipment to market. We lost 4-5 months dealing with shipping issues. In California alone our bottles sat off shore for over 1 month. After they were unloaded another 4 weeks in the Long Beach, Port, for two Customs exams. Information was inconsistent as it is clear no shipping agency can be certain in these times how long it would take to get our products to the warehouse. Also no one could have predicted that US Customs would flag us for not one but two random exams. But we persevered!

I am very happy to to say that our bottles are in the warehouse. They arrived the first week of December. While we were waiting for them we were out pre-selling. From Thanksgiving to New Years is the hardest time of the year to get product placement as not many stores are changing up the game plan during the "retail superbowl" (Black Friday to New Years). However, we were incredibly able to manage to get shelf placement in almost 20 liquor store in the San Diego, Los Angeles area. Store owners are immediately seeing the uniqueness and potential for our brand. Many more have promised to get us on the shelf come January. So much so, that we have already started production of our second shipment of bottles from Peru. We are very proud of enduring through the struggles of getting our first shipment here.

    I am happy to say that the E-commerce store will be up and running ASAP.  The bottle fulfillment center has received our bottles on Friday.  Once they put the bottles in their system we will be online.  I have built out the Investor discount codes and will send them out the day the store is online.  With the information of how to buy online.

   Some of you supported us so much you will be receiving perks.   My wife and I are getting those together for you as we speak.  I would expect those to be sent out in the next few weeks.   Give us some time for the larger items as delays in the post around Christmas are constant.

Thank you so much for being a part of our journey.  And HAPPY HOLIDAYS!!

Jonathan Tourgee
QURI Vodka



Hello Quri Vodka Community! 

Only 1 day left to invest in Quri on StartEngine! 

This is your last chance to both DIVERSIFY your portfolio and be the ONLY one of your friends to own a part of a distillery and spirits brand.

  • We understand what it is like, you have a lot of options for investing your money  

  • QURI Vodka will not only diversify your portfolio, but you will be the TRENDIEST Investor in your Social Circle  

  • By investing in QURI Vodka our craft spirit you will be supporting the education of young women of the Andes 

  • You can make a difference

    • For yourself

    • For the world at large

It is EASY to be an Owner

  • Click the Link

  • Click the Green INVEST NOW button on our campaign page

  • Check Out 

    • Almost identical to any standard purchase online

    • Credit Cards are an option for payment

    • it is as Smooth as QURI Vodka

    • it only takes about 5min

  • Enjoy being an Owner of QURI Vodka with a Rating of 92 points!

Join us today and be part of the next big thing in vodka!

Jonathan Tourgee
Founder, CEO
Quri Vodka
Taste the Quinoa Taste Perú


Only 3 Days Left to Invest!

Hello Quri Vodka Community! 

3 days left to join the revolution!

Quri has been making huge strides as we approach our crowdfunding campaign goals.

Join the movement today as we start a new age in vodka history. You don’t want to miss out on Quri’s exciting future!

Jonathan Tourgee
Founder, CEO
Quri Vodka
Taste the quinoa  Taste Perú


QURI and 88 Spirits Team Up!!

Hello Quri Vodka Community! 

You heard it here first!

We’ve have partnered up with 88 Spirits distribution out of Los Angeles!

88 Spirits quickly recognized the wonderful product that is QURI Quinoa Peruvian Vodka. After holding the bottle and having a tasting, they quickly sent us an engagement letter. As many of you have they immediately saw the potential and rarity of QURI Vodka.

Teaming up with 88 Spirits will allow QURI Vodka to better serve its customers throughout the California Region. From the family we work with that provides our Quinoa all the way to our customers in the United States, building strong relationship is what the QURI family is all about. QURI is perfectly positioned to become the leader of modern libations, and it’s not too late to join our mission. Our campaign is ending soon so invest now before it’s too late!!

Jonathan Tourgee
Founder, CEO
Quri Vodka
Taste the quinoa  Taste Perú


Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the QURI Vodka Inc. offering. Here's an excerpt describing the specifics of the change:

Issuer extended the length of their campaign.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.


The USPTO has approved Quri Vodka as a Registered Trademark 🎉

Quri Community,

You heard it here first!🍸 We’ve received news from the US Patent and Trademark Office (USPTO), that Quri has been approved as a registered trademark.

The Quri team has gone to great heights to craft our vodka with care and we take the security of our Intellectual Property very seriously. This is exciting news for both the Quri team as well as the investor community, because our IP is now officially protected.🔒 

Quri is perfectly positioned to become the leader of modern libations, and it’s not too late to join our mission.  So INVEST NOW and become part of the FAMILY!


Jonathan Tourgee

Founder, CEO

Quri Vodka

Taste the quinoa 🌾 Taste Perú 🇵🇪


Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].


As you might know, QURI Vodka Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in QURI Vodka Inc. be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.



HUGE News! Quri Accepted Into New Chip Accelerator Program

I'm incredibly excited to announce that Quri has been accepted into the New Chip Accelerator program!  

Accelerator programs are designed to help startups like QURI to thrive!  They support startups by providing countless mentors with many many years of startup experience.  I will be going through 6 months of lessons and seminars to add to my experience.  The lessons and seminars are geared 100% to what startups need to do to achieve success.  

The biggest advantage of joining an accelerator program is the network.  The accelerator New Chip will put Quri in contact with the top echelon of businesses in the world.  This network will allow Quri to advance quicker than any company could on their own.

We’re thrilled for what the future holds for Quri, and we know that with your help and support we will be able to take this company to the next level.


Jonathan Tourgee

Founder, CEO

Quri Vodka


Origin Story Part II: Why Quinoa?

Hey Quri community, 👋

When I say Quri Vodka is made from quinoa, people always say, “You can make vodka from quinoa?” 

I always respond, “Yes! You can make vodka from many different types of grains!” 

To which people always ask, “Why did you choose quinoa then?” 

I answer this crucial question in Part II of Quri’s Origin Story. 

Stay tuned for Part III of the Quri Origin story! 


Jonathan Tourgee

Founder, CEO

Quri Vodka

Taste the quinoa 🌾 Taste Perú 🇵🇪


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into QURI Vodka Inc..


StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.


$200+ Investment

5% lifetime investor discount


$400+ Investment

10% lifetime discount on Quri Vodka


$800+ Investment

15% lifetime discount on Quri Vodka** Exclusive access to new product***


$1,500+ Investment

Quinoa Vodka Virtual Mixology class with founder Jonathan and mixologist +15% lifetime discount on Quri Vodka** + Exclusive access to any new products***


$5,000+ Investment

5% bonus Shares + Beautiful gold mixology set including long mixology spoon, jigger, and cocktail shaker + Quinoa Vodka Virtual Mixology class with founder Jonathan and mixologist+ 15% lifetime discount on Quri Vodka** + Access to new products***


$10,000+ Investment

10% bonus shares + 15% lifetime discount on Quri Vodka** + Access to new product*** + Beautiful gold mixology set +Quinoa Vodka Virtual Mixology class with founder Jonathan and mixologist


$35,000+ Investment

20% bonus shares + 15% lifetime discount** on Quri Vodka + Access to new product*** + Beautiful gold mixology set + Quinoa Vodka Virtual Mixology class with founder Jonathan and mixologist




Cancel anytime before 48 hours before a rolling close or the offering end date.


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