INVEST IN PRISMA IMAGING TODAY!
OVERVIEW
A recent study conducted by the American Horse Council Foundation (source) revealed that the economic activity involved in caring for the nation's 7.2 million horses directly contributes over $122 billion to America's Gross Domestic Product and 1.7 million jobs. The US horse population of 7.2 million is a fraction of the worldwide equine population which totals a staggering 50 million horses.
However, to be successful, horses need to be healthy.
THE EQUINE PATIENT NEEDS PRECISE MEDICAL IMAGING
According to our research, horses are prey animals, which means that instinctively they will hide any signs of injury or distress to avoid being the next meal for a predator that looks for the weak to make an easy kill. Unlike Mr. Ed, our 4-legged friends can’t tell us when they’re hurt, and most catastrophic, fatal occurrences are caused by latent injuries or defects in the skeletal system that go undetected. So, an efficient, effective way to discover these problems will reduce these tragedies and help save lives.
THE PROBLEM
Current imaging technology has several limitations and is not well-suited for horses. It requires the patient to be anesthetized which is dangerous and potentially life-threatening for the horse and unsafe for medical personnel ( source). It also necessitates a team to awkwardly position an unconscious twelve-hundred-pound patient into a CT donut. Lastly, it can’t image the high-mass parts of the equine anatomy which often leads to an incomplete or faulty diagnosis.
Issues with this current imaging technology:
THE SOLUTION
* Prisma Imaging products shown in the above video are in the prototype phase. Product is not currently available on the market.
Prisma’s technology will be easy to implement and safe for both the horse and handler. The horse is walked into position and requires only mild sedation; Robotics provides unlimited access to virtually every anatomical region of a standing, conscious horse including the axial skeleton, hips, pelvis, and abdomen. Prisma’s system utilizes two types of radiographic imaging technologies which reveal the high-mass areas of the equine anatomy and generates high-resolution images that current imaging technology can’t do. The horse is safely in and out fast.
WHY WE ARE DIFFERENT THAN OTHERS IN THE CURRENT COMPETITIVE LANDSCAPE
We believe that none of the attempts to build equine CT systems offer a comprehensive solution to image the entire anatomy. Or worse, they make anesthesia necessary which is potentially dangerous and life-threatening for the patient. According to insights from our research, systems 1 and 2 are essentially repurposed CT equipment from the human market and are considerably more expensive compared to the Prisma system. System 4 had the right idea in using robots, but they never developed a working system and has been out of business since 2016. System 5, which also uses robots, has yet to produce diagnostic quality CT images and can’t image the high-mass parts of the horse, which is a shortcoming of System 3 as well. We believe Prisma offers superior capabilities and other innovations, which you’ll see later, between current radiographic imaging technology and these ventures.
THE SAFETY OF THE HORSE AND THE HANDLER ARE PARAMOUNT
According to our research, Prisma is one of the only standing CT systems that employs advanced design to ensure that the horse and the handler are safe during the imaging process.
*The above is a rendering of a future product. Images are computer generated demo versions. Product is still currently under development not yet available on the market.
*The above is a rendering of a future product. Images are computer generated demo versions. Product is still currently under development not yet available on the market.
THE MARKET
Source: Jockey Club
The obvious beneficiaries of Prisma’s imaging technology will be horses that are in the competitive sectors. According to our research, in looking at these categories in the US, racing and showing, a consensus among trainers, horse owners and vets revealed that a horse that is active in the racing sector should be proactively imaged a minimum of 4 times a year. The company believes that, in the US, approximately 200,000 out of the 1.2 million horses in the racing category are actively involved in training and competition. The determination of the appropriate number of scans was based on a horse’s race schedule, training regimen and medical history. Also taken into consideration was the advanced, safe and efficient functionality of Prisma’s system, especially since the horse does not need to be anesthetized, and our ability to image the axial skeleton. At $1,000/study, this equates to a TAM of $800 million for the racing category.
Based on discussions we've had with trainers, owners and vets, the company believes that for the showing category active participants, which in the US is approximately 600,000 out of the 1.2 million population, the consensus was that they should be proactively imaged a minimum of once a year. The determination for the frequency was arrived at with a similar methodology as racing. At $1,000/study, this equates to a TAM of $600 million for the showing category. Looking at the remaining 3.1 million recreational horses in the US, the worldwide equine population of 50 million and based on a consensus from medical professionals, we may conclude that there is a multi-billion- dollar market opportunity for Prisma’s imaging technology.
OUR TRACTION
Since its inception, Prisma has been in regular contact with a number of research universities, large equine veterinary practices and major equine industry organizations, all of which are very supportive and enthusiastic about the technology we are developing and the benefits that it will provide to the equine industry. We have strong levels of interest from these parties and they are excited to see the commercialization of our technology
A functional working prototype system exists and the first “field-ready” system is being installed at an equine veterinary practice in July. We hope to begin commercial sales in early 2023.
As we move toward commercialization, Prisma’s business model will be based on a three-segment sale strategy for the equine market:
MARKET EXPANSION OPPORTUNITIES
Technical advancements from initially operating within the equine industry will create opportunities to develop other potential applications. For example, other large animals in zoos and nature preserves, the cattle and food animal industry, and even in the human market to address the imaging challenges for the growing bariatric population.
Other potential opportunities will come from newly available data about the equine patient’s axial skeleton made possible by Prisma’s technology that will be accumulated from the system’s utilization. This valuable data will be correlated to the horses’ performance during their competitive career. Eventually, the aggregated results could be used as a predictor of a horses’ performance potential and other important characteristics that will benefit the industry.
WHY INVEST
Prisma Imaging offers investors the opportunity to be part of one of the next disruptors in promoting better care and safer, more humane existence for our beloved horses.
Additionally, Kirenaga Partners has institutionally vetted us and has been taking the lead investment in Prisma’s current seed round, which is a great vote of confidence in the technology that Prisma has developed. This is further amplified by also having the financial support of Triple Ring Technologies, Prisma’s technical lead and co-development partner, as they are experienced in the imaging industry.
*The above is a rendering of a future product. Images are computer generated demo versions. Product is still currently under development not yet available on the market.
In the future, we envision our ground-breaking, highly beneficial diagnostic technology supporting the sustainable, humane treatment of animals in all categories, including our beloved pets, animals that live in captivity (in zoos and nature habitats), and in our food chain.
Prisma is on the precipice of becoming the next disruptor in equine diagnostics, paving the way for a healthier, safer, more humane quality of life for our beloved horses.
Prisma is developing and intends to bring to market a novel system that is capable of providing both digital radiographic and CT imaging of the entire anatomy of a conscious, weight-bearing horse. This development represents an opportunity to improve upon existing imaging employed in the equine industry and will displace traditional CT imaging. These improvements represent the ability to provide better diagnostics, performance, care, and promote the health and welfare of horses compared to current imaging options.
In addition to recognizing the merits of developing a ground-breaking, highly beneficial diagnostic technology, Michael is equally committed to supporting the humane treatment of animals in all categories, including our beloved pets, animals that live in captivity (in zoos and nature habitats), and in our food chain.
Michael received his BA from Vanderbilt University and his MBA from Fordham.
Brian provides a broad range of experience in health services delivery having worked within both hospital and physician management settings, including for profit/not-for-profit, and academic medical center environments. Brian serves as adjunct program faculty for the University of Florida’s Master of Health Administration program teaching healthcare financial management.
Brian received an MBA/MHS Degree from the Warrington College of Business at the University of Florida, where he also earned a certificate degree in Entrepreneurship. He holds a BS in Communications, also from the University of Florida.
David Scalzo
Board of Directors Member
David co-founded the fintech company AdvisorEngine, served as its first CFO and sat on the Board of Directors until its sale to FranklinTempleton. In addition, he has extensive experience initiating, growing and managing businesses through various roles at Credit Suisse, Citadel, Bear Stearns, and Precision Plating Company.
David serves on the Board for the Northwestern University Wildcat Athletic Venture Enterprise (NU/WAVE) investment fund, as well as numerous former and current portfolio companies.
David graduated with a BS in Mechanical Engineering from Northwestern University, a Masters in Manufacturing Engineering from the Illinois Institute of Technology, a Masters in Engineering Management from Northwestern University, and a Masters in Business Administration from the Kellogg School of Management at Northwestern University.
Dr. Joseph Heanue
Board of Directors member
Joe’s extensive research and development experience includes the analysis and design of complex systems, x-ray and gamma-ray detector development, low-noise analog electronics, data-acquisition systems, signal and image processing, high-speed data-processing architectures, and thin-films failure analysis.
Joe holds patents for detector and image processing, spectroscopy, and a patent for medical system imaging architecture that is licensed to a major medical equipment manufacturer. He received a BS in Physics from the Massachusetts Institute of Technology and earned his Ph.D. in Electrical Engineering and Computer Science from the University of California at Berkeley. Joe was a postdoctoral researcher at Xerox PARC, and he has completed the Stanford University Executive Program for Growing Companies.
Dr. Sheetal Patel
Board of Directors member
In 2014, while still practicing radiology, Dr. Patel completed her MBA at University of South Florida, finishing at the top of her class. Soon after earning her MBA she became more actively involved in various business endeavors. Gradually over the course of the next 2-3 years, she transitioned fully into a business role and away from practicing medicine, leading to her current role as COO of the Patel Family Office.
As COO of the Patel Family Office she coordinates operations and investment management across all portfolios. In addition, she actively manages the family’s real estate portfolio consisting of just under $1B in assets across the hospitality, commercial real estate, and development sectors.
Additionally, Dr. Patel is involved with various non-profit and charitable endeavors in the medical and education arenas both within and outside of the Patel Family Foundation which has projects both in the US and abroad. Locally, she also supports the Tampa Bay area as Vice President and board member of The Charity Polo Classic, an organization whose mission is “making a difference by collaborating with local charities to build a better Tampa Bay”.
Dr. Tobias Funk
Technical Advisor
Hailey Gryka
Technical Advisor
Christopher Ellenor, PhD
Technical Advisor
Russell Ford, Fellow
Technical Advisor
Chris Mitchell, PhD
Technical Advisor
Maximum Number of Shares Offered subject to adjustment for bonus shares
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Invest within the first week and receive 15% bonus shares
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*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Prisma Imaging will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company will not incur any irregular use of proceeds.
Prisma has come to mutually agreeable terms with B.W. Furlong & Associates to be the recipient of Prisma's first robotic imaging system. This agreement represents a significant milestone that validates the equine veterinary community's demand for Prisma's novel technology.
Prisma Imaging has successfully developed a new system for equine diagnostic imaging that addresses the shortcomings of current technology. Founded in 2016, Prisma developed a system that captures CT and radiographic images of the entire anatomy of a standing, conscious horse.
Prisma Imaging has successfully developed a new system for equine diagnostic imaging that addresses the shortcomings of current technology. Founded in 2016, Prisma developed a system that captures CT and radiographic images of the entire anatomy of a standing, weight-bearing and conscious horse.
The advanced imaging capabilities established through Prisma’s research and development is different from anything available in the marketplace. The resulting system represents a game-changer for the overall effect on equine diagnostics and horse health care.
08.26.22
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08.22.22
WHITNEY CUMMINGS JOINS PRISMA AS SOCIAL MEDIA INFLUENCER
Dateline: [Los Angeles, CA, August 2022] — Better known as a celebrated performer and successful creator of almost every form of entertainment, a lesser-known fact about Ms. Cummings is her unbridled love of horses and commitment to their health, safety, and more humane existence. This passion is being harnessed to spread the word about Prisma and its mission to help keep horses healthy and safe.
When Whitney learned about Prisma, it was clear how closely her and Prisma’s interests were aligned and a primary factor in why she decided to help amplify their shared mission of promoting a better quality of life for our beloved four-legged friends.
“Not enough is being done to protect these majestic, wonderful creatures”, commented Ms. Cummings. They serve us in so many ways beyond entertainment and recreation that most people are not aware of. I’m excited about the platform that Prisma will offer me to help inform the public of the critical role that horses represent for us.”
Whitney with her rescue horse “King”
Prisma’s founder and CEO Michael Silver commented, “I know how rare it is for Whitney to endorse anything. It’s why I so greatly appreciate and couldn’t be more enthusiastic about her helping us in telling Prisma’s story about how important horses are in so many ways.”
07.25.22
Standing computed tomography of the equine limb: The new standard of care
The effectiveness of standing CT for horses was explored and substantiated in a paper written by Mahmoud Mageed in November 2020.
In a recent survey conducted among equine veterinary professionals, there was a one hundred positive consensus that radiographic and CT imaging is the go-to modality to proactively detect latent defects or injuries and that a better means to image horses were needed. They also agreed that Prisma’s system would be a solution to the shortcomings in equine imaging.
“CT imaging is the gold standard for the detection of latent defects and injuries. A system that can perform this on a conscious patient and image the axial skeleton will truly revolutionize equine imaging and diagnostics.”
Dr. Kurt Selberg, MS DVM MS DACVR
“In our practice, the more advanced imaging we can perform in a sedated standing horse allows us to use it much more.”
Dr. Brendan W. Furlong, MVB MRCVS
“The "black box" diagnostic dilemma in equine medicine is the axial skeleton. Any system that can provide useful information about the anatomy and pathology in the axial spine is likely to gain acceptance by practicing veterinarians.”
Dr. Paul D. McClellan, DVM
THE ENTIRE EQUINE COMMUNITY HAS BEEN SUPPORTIVE AND ENTHUSIASTIC ABOUT THE TECHNOLOGY PRISMA HAS DEVELOPED AND ITS POTENTIAL TO SOLVE THE SHORTCOMINGS IN THE EQUINE DIAGNOSTICS INDUSTRY.
JOIN US IN HELPING TO PROTECT THE LUCRATIVE $122 BILLION U.S. HORSE INDUSTRY WHILE PROMOTING A SAFER, MORE HUMANE EXISTENCE FOR OUR BELOVED HORSES.
07.18.22
Horses play an essential role, beyond entertainment and recreation, in the health and welfare of people. In addition to protecting the $122 billion horse industry in the U.S., keeping horses healthy and safe is essential.
What Is Equine Therapy
Equine therapy is an experiential treatment method that uses the connection between people and horses to enhance physical or emotional healing. Different forms of equine therapy may be used depending on the client's needs.
Benefits of Equine Therapy
Typically, Equine Therapy is one component of a comprehensive treatment plan, meant to complement conventional approaches appropriate for the specific situation. Equine therapy sessions should always be led by a certified Equine-Assisted therapist, who has received specialized training in equine therapy, as well as traditional training in the mental health field.
The interaction between horse and client often unlocks blocked emotions, allowing them to be processed and healed. Equine therapist Nancy Jarrell states, “I continue to marvel at how a horse can behave in a certain way that results in the presentation of a crucial issue for a client. It is as though the horse already knows the history.”
Certain equine-assisted therapies are effective for children with cerebral palsy, behavioral tics, motor control issues, and coordination problems, and for people of any age with reduced mobility.
Research has found Equine Therapy to also be beneficial for those with eating disorders like anorexia and bulimia. The therapy helps individuals to better manage their emotions and learn to express feelings more positively. Riding and caring for the horses improve self-esteem and anxiety and improve negative body issues.
Most participants in Equine Therapy benefit from the unconditional acceptance offered by the horses they work with.
Keeping horses healthy and safe through better diagnostics is at the core of Prisma Imaging’s mission. Help support this important cause.
07.15.22
WHO LOVES HORSES AND WHY DO WE CARE?
Part of Prisma’s mission is to build a community of horse lovers and those that want to see a safer, more humane existence for the animals that are part of everyone’s lives, including our beloved pets, animals in captivity, and those in our food chain.
We’d love to hear your story about your connection to our four-legged friends and what inspires you to support this critical mission.
Please share your story in the comments section below. Three stories that best resonate with this cause will be selected, and the submitters will get a meeting with Prisma’s founder and CEO, Michael Silver.
We can’t wait to hear from you!
06.27.22
We're excited to see our community come in and invest in Prisma Imaging!
Our Insiders have invested a total of $11,300 into the offering to date!
We hope you join in as well! Invest in Prisma Imaging
Please refer to the Company’s offering materials for further information and refer to the Company’s Risk Factors.
06.23.22
Prisma Founder and CEO Michael Silver was a guest on The Horse Talk Show. He discussed how the Prisma system is a game-changer in horse health care solving the shortcomings in current equine imaging technology.
The Horse Show Talk features all breeds, all disciplines, and lots of top equestrians. Live-stream horse broadcasts, with medical advice from some of the top veterinarians, interviews with the most well-known equestrians from all disciplines, ‘how-tos’ from equine experts, plus exciting interviews from events like the Kentucky Derby, Live Oak International, and more. For all things equine, listen to Louisa Barton and start living vicariously through a variety of thrilling horse adventures.
For more about the podcast visit TheHorseShowTalkNetwork.com.
Prisma is the next generation of equine imaging focused on the development of new imaging techniques capable of capturing the never-before-seen perspectives of the equine patient.
The revolutionary Prisma system captures high-quality equine radiography and CT images of the entire anatomy of a standing, weight-bearing, conscious horse allowing for a safer and more effective, and efficient diagnosis, prognosis, and overall improved horse health care.
For more information, contact Prisma.
06.09.22
Prisma was selected to be one of seventeen companies to present at the 2022 Emerging Tech Showcase, an event that features ventures that are developing new “cutting-edge technology.
“I was thrilled and honored to have Prisma be among this elite group of companies that represented some of the newest and most innovative technology that I have seen."
Michael Silver
Founder & CEO
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Monika Fleischer
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