The Food Utility Company

Ponix is a food utility company innovating on smart indoor farming equipment and distributing produce grown using the company’s proprietary systems. Ponix has generated over $550,000 in revenue thus far in 2022.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$20,692.11 Raised


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Ponix’s patented technology for indoor agriculture allows any user to grow fresh crops autonomously, indoors, regardless of season or climate conditions.

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At its core, Ponix is a modern farming company committed to providing fresh produce to communities. Currently in the U.S., businesses and consumers spend an estimated $6B on fruit and vegetable markets, $119B on wholesale produce, and $18B on vegetable farming for a total addressable market of $143B. Secondarily, our business also targets the global agriculture equipment market, valued at $155B.*

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Ponix has been selected to receive a $5M grant from the Biden-Harris Administration, through the U.S Department of Agriculture (USDA) for Partnerships for Climate-Smart Commodities in efforts to tackle climate-change, food insecurity, and racial injustice via our smart indoor farming technology.

*Market information provided by IBISWorld & Grand View Research (source, source, source, source)

the pitch

Seeking to establish resilient food systems to cities and municipalities, Ponix is an AgTech and food utility company innovating on indoor farming solutions. Ponix has generated over $550,000 in revenue thus far in 2022, stemming from licensing our proprietary indoor agriculture technology to businesses and operations of our own autonomous smart indoor, vertical farming facilities to produce and distribute fresh fruits, vegetables, and herbs. 

Establish Local Food Ecosystems through Innovative Agriculture

Ponix is building resilient food systems by creating innovative agriculture solutions and deploying them to the commercial market where consumers and communities everywhere can utilize our smart farming technology.

Leveraging hydroponics, aquaponics, aeroponics and indoor vertical growing methods, we are able to produce a variety of high-quality, nutrient-rich, crops with minimal resources and no pesticides. Our zero-waste approach uses 99% less fuel, requires 95% less land, and 90% less water compared to conventional soil farming.

The Problem & Our Solution

Accelerating Vertical Farming to Enable a New Level of Food Security

By 2050 we will need to feed approximately 2 billion more global citizens, however, given that traditional agricultural practices consume 70% of the planet's water and arable land reserves have diminished in recent years, we believe a more sustainable approach is needed in order to ensure food security for future generations. 

To respond to these challenges, Ponix has spent the past eight years developing ways to grow food more cost-efficiently, at higher yields, while using minimal resources. Our technology provides a comprehensive indoor farming solution that allows anyone to grow clean, nutritious, and fresh produce year-round in any setting, including urban cityscapes and indoor spaces.

Smart farm facilities established with Ponix can be easily automated, monitored, and controlled with precision, ensuring a consistent supply while also preventing seasonal shortages and related price fluctuations.

The Market & Our Traction

Proven Innovation Primed to Lead the Way in Urban Indoor Farming

At the heart of Ponix’s operations, we are actively establishing a proof of concept using our own systems to grow and sell fresh produce. Our anticipated flagship 10-acre farm will be based in Atlanta, GA, and is expected to be capable of 22M lbs of produce annually, which has the potential to feed a population of 18,000 daily. No negotiations have begun to purchase the 10-acre facility as of yet.

*Image above features a 3D rendering of the Ponix production facility.

Taking a Bite Out of Food Insecurity

Due to the success we've seen, the company is now seeking to expand into the agricultural equipment sector, potentially licensing our hardware and software commercially to create social impact. At present, Ponix has three fully developed products and four patents filed for proprietary designs. We have also secured a number of strategic partnerships with governmental agencies, NGOs, academic institutions, and HBCUs who are working to roll out our smart farming systems in underserved communities & food deserts and equip tomorrow’s AgTech workforce with future facing solutions.

*Information provided by The Blackout Coalition & the Department of Agriculture, Centers for Disease Control

Ponix has been selected to receive a $5M grant from the Biden-Harris Administration, through the U.S Department of Agriculture (USDA) for Partnerships for Climate-Smart Commodities in effort to expand markets for American producers who produce climate-smart commodities leveraging greenhouse gas benefits of climate-smart production, and providing meaningful benefits to producers, including small and underserved producers. With a partnership with Propel Center, an Apple Inc. and Southern Company-supported HBCU innovation hub, Ponix will lead a coalition to tackle distinct problems in food insecurity, climate change, and racial injustice while expanding markets for climate-smart commodities. (source)

Why Invest

A Critical Point to Deploy Innovative Farming Solutions

At Ponix, we believe that everyone deserves access to clean, nutritious produce and reliable food resources. Anticipating that supply and production levels are poised to fall short of meeting future demands, it is our opinion that the time to invest in sustainable agricultural technology is now

As Ponix continues to grow, our vision is to set the standard for the indoor farming industry and expand worldwide by developing franchise opportunities. With your support we look forward to feeding global communities and ensuring that food is an available utility for all. Invest with us today on StartEngine!

Code View


209 Edgewood Ave. SE #102
Atlanta, GA 30303

Ponix is a food utility company innovating on smart indoor farming equipment and distributing produce grown using the company’s proprietary systems. Ponix has generated over $550,000 in revenue thus far in 2022.


Michael Hyon Choi

Michael Hyon Choi

CEO & Board Member

Michael is a Co-founder and Chief Executive Officer at Ponix. He is a devoted entrepreneur with core skills in hydroponics, engineering, and business leadership. He has a decade of experience in growing a variety of crops indoors. As an engineer, Michael earned his A&P license from the FAA and performed routine maintenance on a fleet of aircrafts for Delta Airlines. He provides strategic, financial and operational leadership for the company, works closely his team, and is the driving force behind Ponix’s development and future path.

Please note Michael does not currently take a salary for his role, please refer to the Company's risk factors section in its offering materials for further details.

Patrick McGowan

Patrick McGowan

Board Member

Patrick is a Co-founder and board member at Ponix, where he helped establish core technologies and products. As a serial entrepreneur, Patrick has built and invested in decentralization and sustainability for the past decade and currently runs a venture capital studio he started with founding members of Ethereum. He is experienced in product development, branding, and business development. Patrick has played key roles in successful fundraising for technology startups, raising over $4 million in equity.

Michael Jinks

Michael Jinks

Board Member

Michael is a serial entrepreneur, angel investor, and serves as a board member. He has generated over $1 billion in revenue for his clients through his own marketing company. He is experienced in marketing, data science, e-commerce, FF&E equipment, and merchant services. He currently serves as a Managing Partner of Pollen Electric, an EV charging solution for enterprise fleets. Michael has had several successful company exits, serving as an executive - CEO, CFO, COO, and Board Member. 

Dave Murray, CPA CGMA

Dave Murray, CPA CGMA

CFO | Part-Time

David brings over 3 decades of experience working with companies and individuals to solve tax, accounting, internal operating, and corporate governance problems as a certified CPA. He also provides specialized accounting and CFO services to companies with annual revenues of $500k - $50mm. As CFO, he focuses on planning opportunities to minimize personal and corporate tax liabilities, capital management, and financial planning to support financial objectives. Dave served on the Board of Directors of Zandex, Inc.,, Inc, and Appletree Homes. Dave serves as Owner/Operator for Accounts & Tax Consultants, LLC. He earned his Master’s in Accounting at Brigham Young University.

Dave works 5 hours per week on Ponix. 

Derek Saunders, Esq.

Derek Saunders, Esq.

Legal Counsel | Part-Time

Derek brings over 3 decades of experience as a business and transactional attorney. He served as a General Counsel for a number of development stage companies, especially in regulated industries, and advised in many areas including procurement, SaaS and other cloud-based services agreements, technology licensing, intellectual property matters, M&As, joint ventures, securities offerings, corporate governance, startups, human resources, privacy policies and franchising. Derek serves as a Managing Attorney for L&F Brown, P.C. and has prior experience working as General Counsel for a publicly traded company. He earned his Juris Doctor at SMU Dedman School of Law and Bachelor’s Degree in Economics and History from Duke University.

Derek works 1 hour per week on Ponix. 

Gigi Gouraige

Gigi Gouraige

Project Manager | Part-Time

Gigi is an experienced project manager who leads our team in planning, developing, implementing core projects. She brings a great deal of clarity to all team members, ensures stakeholder satisfaction, and solves issues that arise directly. She is an entrepreneur and founded her own digital agency company and has an impressive track record of designing and developing tools, solutions, and services to high-growth startups and Fortune 500 companies. Gigi serves as Head of Web3 at WebTheory, LLC and previously worked at The Home Depot as a Merchandise Planner. She earned her Bachelor’s Degree in Business Administration at Kennesaw State University.

Gigi works 10 hours per week on Ponix. 

Taylor Anderson

Taylor Anderson

Account Manager | Part-Time

Taylor is an experienced account manager who goes the extra step for our clients. She is a highly detail-oriented person, patient, empathetic and open to service for the needs of others. She develops and maintains strong relationships with new and existing customers and ensures their needs are understood and met. Taylor previously worked as an Asset Coordinator for The Walt Disney Company and an Office Production Assistant at Marvel Studios. She earned her Bachelor’s Degree in Education Studies and minor in Japanese Studies at Spelman College.

Taylor works 10 hours per week on Ponix.

Benjamin Holleran

Benjamin Holleran

Systems Engineer | Part-Time

Benjamin brings over a decade of experience as a systems engineer and manages automated machinery that help simplify complex, repetitive, and time-consuming processes for our indoor farms. He has experience in electro-mechanical, software systems and developed innovative, cradle to cradle solutions for several tech-enabled companies. Benjamin earned his Bachelor’s Degree in Mechatronics, Robotics and Automation Engineering from Vermont Technical College.

Benjamin works 15 hours per week on Ponix.

Ryan Hafner

Ryan Hafner

Software Engineer | Part-Time

Ryan is a seasoned full-stack software engineer who manages our automated, tech-enabled software system that monitors and controls every aspect of our indoor farms. He custom programs and maintains microcontrollers, series of sensors, IoT devices, and web/iOS applications that enable any user to manage their indoor farm through smart devices. Ryan serves as the Co-founder and Technical Director at Spinning Rock, LLC and earned his Bachelor’s Degree in Mechanical Engineering.

Ryan works 15 hours per week. 

Juliet Eden

Juliet Eden

Grants & Partnerships Manager | Part-Time

Juliet is an experienced grants and program manager who develops public, private partnerships to implement project objectives focused around food equity, access, and providing sustainable agricultural solutions. Juliet serves as Marketing Coordinator at Second Helpings Atlanta and previously worked as Sustainability Coordinator for the City of Decatur, Food Access & Sustainability Program Manager for the City of Atlanta, and completed an internship at Ponix as Farm Manager. She earned her Bachelor’s Degree in Ecology, minor in Geography, and Certificate of Sustainability at the University of Georgia.

Juliet works 10 hours per week. 

Edward Jung

Edward Jung

Strategic Advisor

Edward is an avid inventor, thought leader, and technologist. He founded several companies setting strategic technology direction after leaving Microsoft Corp, where he was chief architect and advisor to executive staff. During his time at Microsoft, he co-founded many Microsoft teams, products and web services. Before joining Microsoft in 1990, Edward ran the Deep Thought Group, working on neural network chips for learning and parallel computation. He also consulted and wrote software for NeXT Computer, Apple Computer and its Advanced Technology Group, and the Open Software Foundation. An avid inventor, Edward holds over 900 patents worldwide and over 500 patent applications pending in the areas of biomedicine, computing, networking, energy, and material sciences. He served as an advisor to Harvard Medical School, the Fred Hutchinson Cancer Research Center and the Institute for Systems Biology, as well as a consultant to the Asia Pacific Federation, the Aspen Institute, the China Academy of Science, the National Academy of Sciences, and the World Health Organization.

Edward works 1 hour per week. 

Cathleen Richardson

Cathleen Richardson

Strategic Advisor

Cathleen is an accomplished classroom educator, thought leader, and a highly sought after keynote speaker. Cathleen is currently spearheading two $100 million national Community Education & Racial Equity and Justice initiatives at Apple Inc. She has been a pioneer educational technology specialist for over 25 years working closely with classroom teachers, district administrators and superintendents, policy-makers, government officials, collegiate presidents, non-profit organizations, and the public-at-large to achieve best practice technology into teaching and learning with high energy. As a keynote speaker, Cathleen has spoken at over 1,000 local, regional, and national conferences to educate and accelerate the transformational power that technology plays in the school and beyond. She served on the Board of Trustee for the National Coalition of Girls’ Schools and served on the Advisory Board for Tech & Learning. Cathleen earned her Bachelor’s in Mass Media from Clark Atlanta University and a Master’s in Instructional Technology at Troy State University.

Cathleen works 1 hour per week on Ponix. 

Andrew Hollis

Andrew Hollis

Strategic Advisor

Andrew is the co-owner and Vice President at Slater Infrastructure Group, a water and waste-water engineering and management firm based in Alpharetta, GA responsible for over 200 million gallons of water per day. He was trained as a wastewater operate at the Johns Creek Environmental Campus, an award winning, 15-MGD advanced wastewater treatment facility. He manages wastewater operations throughout the Southeast region of the U.S. and provides O&M solutions to municipalities, public entities and industrial corporations. Andrew is a licensed Class 3 Georgia Wastewater & Water Operator, certified Lean Six Sigma Green belt, and earned his MBA at the University of Georgia.

Andrew works 1 hour per week on Ponix. 

George Tagg, Jr.

George Tagg, Jr.

Strategic Advisor

George is a business leader, licensed attorney with a master’s in international affairs. He has over 20 years’ experience in the U.S. Congress, Department of State, Department of Defense, political campaigns, and global public policy. He has advised members of Congress, Secretaries of State and Defense, foreign heads of states, and global CEOs on a variety of sensitive issues related to global economics, energy, politics, and security. George has received multiple awards and commendations for developing strategic initiatives and solving complex problems for numerous U.S. government agencies, private companies, and foreign governments.

George works 1 hour per week on Ponix. 

Ted Anastasiou

Ted Anastasiou

Strategic Advisor

Ted is an accomplished business leader and attorney who advises clients navigate opportunities and risks at the intersection of business, media and government, in addition to sourcing and negotiating partnership and acquisition deals. His clientele ranges from high-profile artists and athletes to multinational companies and venture-backed startups in fintech, healthtech, cannabis and web3. Ted's experience includes founding and scaling a political technology company, working as counsel for a publicly-traded hospitality company, and serving as an executive appointee and counsel for the New York Governor.

Ted works 5 hours per week on Ponix. 


May 26, 2023
Class B Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

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Ponix, Inc.

Corporate Address


209 Edgewood Ave. SE #102, Atlanta, GA 30303

Offering Minimum



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(per investor)




Offering Type



Security Name


Class B Common Stock

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Pre-Money Valuation



*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives & Bonuses*


Friends and Family Early Birds

Invest $1,000 within the first 48 hours and receive 15% bonus shares.

Super Early Bird Bonus

Invest $1,000 within the first week and receive 10% bonus shares.

Early Bird Bonus

Invest $1,000 within the first two weeks and receive an 5% bonus shares.


$500+ | The Planter

Invest $500+ and receive a free Ponix t-shirt.

$1,000+ | The Cultivator

Invest $1,000+ and receive a free Ponix t-shirt + free Ponix Mini home garden + 5% Bonus Shares.

$2,500+ | The Producer

Invest $2,500+ and receive a free Ponix t-shirt + free Ponix Mini home garden + 7% Bonus Shares.

$5,000+ | The Harvester

Invest $5,000+ and receive a free Ponix t-shirt + free Ponix Mini home garden + 10% Bonus Shares.

$10,000+ | The Future Farmer

Invest $10,000+ and receive a free Ponix t-shirt + free Ponix Mini home garden + VIP access to Ponix Harvest Invitational Events + 15% Bonus Shares.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Ponix, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $2.46/share, you will receive 10 additional shares of Class B Common Stock, meaning you'll own 110 shares for $246. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.


Article Image

Ponix Reclassifying “Food as a Utility” during the Pandemic Reveals Michael Choi

Article Image

Atlanta Convenes: IoT/Smart Cities Gamechangers from Around the Globe are Solving the Most Pressing Issues of Our Time // The first Living Lab launch with Ponix occurred on the eve of Smart City Expo Atlanta. The project is a wonderful example of public, private partnerships in action & is support..

Article Image

Ponix Is Bringing Local Produce to Food Deserts With Hydroponic Technology // Ponix’s primary goal is to establish food security in urban areas, namely in food deserts; additionally, the company wants to yield more nutritious, local produce; to reduce the environmental impact...



2022 Revenue Snapshot

We're excited to share that Ponix’s 2022 revenue came in at 310% of 2021. In 2022, we realized over $550,000 in revenue compared to over $134,000 in 2021. We are looking forward to continuing to grow with you and reach our offering max. Spread our campaign with your friends, family, and colleagues and let’s make it happen!

Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Ponix.


StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.


The Planter

Invest $500+ and receive access to a private Discord channel + a free Ponix t-shirt.


The Cultivator

Invest $1,000+ and receive access to a private Discord channel + a free Ponix Mini home garden + a free Ponix t-shirt + 5% Bonus Shares.


The Producer

Invest $2,500+ and receive access to a private Discord channel + a free Ponix Mini home garden + a free Ponix t-shirt + 7% Bonus Shares.


The Harvester

Invest $5,000+ and receive access to a private Discord channel + a free Ponix Mini home garden + a free Ponix t-shirt + 10% Bonus Shares.


The Future Farmer

Invest $10,000+ and receive access to a private Discord channel + a free Ponix Mini home garden + a free Ponix t-shirt + VIP access to Ponix Harvest Invitational Events + 15% Bonus Shares.




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