INVEST IN PHERDAL FERTILITY SCIENCE, INC. TODAY!
Building families through science
$633,530.44 Raised
Reasons to Invest
- Developing the first FDA-cleared, sterile, patent-pending, assisted reproduction kit as an affordable, over-the-counter fertility option.
The Fertility Treatment Market size is valued at $14.27 billion in 2020 and is expected to reach $21.7 billion by 2025 (source).
Invented & led by Northern Illinois University’s first recipient of a doctoral degree in bioinformatics, whose clinical research has been cited over 500 times by peers, and was most recently Director of Product for a 15M+ revenue SaaS company.
(source, source, source, source, source, source, source)
Overview
Empowering people to take control of their fertility journey
Here at PherDal, we aim to provide a science-based, safe, sterile, and affordable fertility option - all in the privacy of your own home.
(source, source, source, source, source)
In addition to making the fertility journey less invasive, we feel we are a source of support for the LGBTQAI+ community, single parents by choice, and people struggling with infertility. With that, we believe Pherdal offers the only patent-pending, sterile, at-home intracervical insemination kit.
Founded by a couple who has experienced infertility themselves - our company genuinely understands the hurt, frustration, and pain of trying to conceive. After Dr. Jenn and her husband created PherDal, they conceived their first child in the second month of use. It gave them hope that they could help others as well.
The Problem
1 in 5 women have difficulty conceiving after one year of trying
An additional 1 in 4 have difficulty carrying a pregnancy to term (source). On top of that, many people also struggle to even afford the services fertility clinics offer (source). The need for assisted reproduction technology is growing at a rate of 5-10% per year to meet the demand of increased infertility (source). We think people need access to safe, sterile fertility options to try in the privacy of their own homes - especially before trying more invasive measures.
(source, source, source, source, source, source, source, source)
Intrauterine Insemination, or IUI, is often the first line of fertility treatment and is performed in a sterile environment at a fertility clinic (source, source). However, there is a lesser-known form of artificial insemination called Intracervical Insemination or ICI that can be a great first-line of fertility treatment too (source). A 2015 study showed ICI, like the PherDal kit offers, and IUI have the same live birth rate over a 6 month time period in medicated and natural ovulation cycles (source). Similar results were found in a 2018 study (source).
However, we believe our ICI kit is the first to combine the sterile environment of the fertility clinic with the at home capabilities of artificial insemination. When it comes to the importance of sterile environments for infertility treatments, a 2017 study showed that women diagnosed with idiopathic (or unknown) infertility were proven to have a significant differentiation in the proportion of 3 bacterial species naturally present in the vaginal microbiome (source, source). Since then, there has continued to be more scientific research published about the role the microbiome plays in infertility. So much so that a 2020 review of clinical practice recommendations for fertility specialists called the vaginal microbiome the “new frontier” that would increase the overall knowledge of reproductive health (source).
Therefore, we believe we’re bridging the gap between traditional conception and more invasive options with a sterile ICI option for couples facing infertility, including male factor infertility, single mothers by choice, and the LGBTQ+ community.
*The above is an image of a proof of concept kit. Final future product is still currently under development and is not yet available on the market.
The Solution
Safe, sterile, at-home fertility option for everyone
We are looking to make safe and sterile at-home insemination possible. That’s why PherDal at-home insemination kits are designed to be able to deliver the sperm closer to the egg, potentially bypassing any bacterial or anatomical interference.
(source, source, source, source, source, source, source, source)
We feel that PherDal is leading the industry by including 3 sterile syringes and 3 cups, per kit. That means more chances per month at less cost - without reusing anything.
We feel our business model is similar to at-home, over-the-counter, pregnancy tests. But what we think makes us unique is what we see as our unestablished market. We don’t think enough people know that sterile Intracervical insemination (ICI) is an option to try before Intrauterine insemination (IUI) - as a safe, affordable, way to try and build families.
(source)
The Market
The fertility treatment market is growing
The Fertility Treatment Market size is valued at $14.27 billion in 2020 and is expected to reach $21.7 billion by 2025 (source).
Not to mention, almost two-thirds (64%) of couples trying to get pregnant have tried alternative or natural remedies to conceive (source).
We have found a new industry containing an estimated 12.2 million people struggling to conceive each year (source). PherDal has the potential to offer these people a method of artificial insemination option that we feel is safe, sterile, and private - and we think we are the only ones doing so.
(source, source, source, source, source) *The above is an image of a proof of concept kit. Final future product is still currently under development and is not yet available on the market.
Our Traction
PherDal's conception and progress
Here’s our timeline of how our founders overcame unexplained infertility, and how PherDal helped:
While PherDal started as the founder’s story, our proof of concept kit launched last year - selling out in 90 days. Most importantly, we believe PherDal helped others successfully conceive too. We have now set a goal to be the only FDA-cleared insemination kit offered over-the-counter as a safe and sterile fertility option.
Why Invest
We intend to offer the first over the counter assisted reproduction catheter to the growing infertility space
And to us, success is giving people the potential to feel hope on their fertility journey.
In the next 3-5 years, we anticipate PherDal being available in local pharmacies across North America and Europe - potentially providing a safe, sterile option for everyone.
We have already engaged with the United States FDA to initiate the premarket submission process. And with that, we anticipate having PherDal cleared via 510(k) premarket notification by the end of 2022.
Once manufacturing is scaled, we anticipate our PherDal kits to sell for less than $149 with a direct-to-consumer unit gross margin of in excess of 75%.
We believe our patent is on track to be awarded this fall, putting us in the position, we feel, to potentially disrupt the 2023 market with our anticipated, patented, FDA-cleared, OTC medical device.
(source, source, source, source, source, source, source, source)
ABOUT
HEADQUARTERS
405 W 2ND ST UNIT 1141
DIXON, IL 61021
WEBSITE
View Site
We believe PherDal is the only sterile, patent-pending, at-home insemination kit out there. Our goal is to provide access to safe and affordable fertility options backed by science. While we are pre-revenue, we have established the trademark for “Pherdal” and our proof-of-concept kits sold out in just 90 days and helped others conceive. We anticipate having a product on the market by the end of 2022.
TEAM
Dr. Jennifer Hintzsche, Ph.D.
Chief Executive Officer
Dr. Jenn was diagnosed with unexplained infertility in 2017 and was told expensive fertility options were her only chance at conceiving. Hintzsche and husband Ryan invented and conceived their daughter using their patent-pending PherDal kit. PherDal is the only sterile at-home insemination kit that has already helped over a dozen women conceive. PherDal is located in Dixon, IL and is registered with the FDA as an over the counter medical device.
Dr. Karla Loken DO OBGYN FACOOG
Advisor
Experienced in:
Medical Device Development and Strategy, Marketing and VOC
FDA and EU MDA experience in CER, CEP and PFCP and COPA
Medical Affairs, Regulatory, Payors , Pharmacovigilance, Medical Education, Device Proctoring, and Medical Marketing and HEOR, PMRP, Good Clinical Practice. Clinical Trail Oversight and Onboarding as well as protocol development. VEEVA, Medra, AGILE, Scrum, and Oracle & Teams experience. Individual career transition coaching. Cross-functional team player. Consulting on non-clinical career transition for physicians. Patient Journey, Payer Ad Board Development. Evidence Generation, GCP, Clinical Research Oversight, Onboarding, and Protocol development. ACOOG gov affairs committee -post. PESC- Graduate Education Review committee - post. Girls Experiencing Medical Science mentor ( Gems) girl-scout camp.
Dr. Steven R. Lindheim, M.D., M.M.M.
Medical Advisor
Dr. Rhonda Alexander
Chief Regulatory Officer
In addition to authoring three books: EntrHERpreneur, Your Life’s Calling, and Side-Hustle or Sustainable, Dr. Rhonda has worked with organizations and professionals around the world. As a result, she has garnered more than 25 years of unique experiences that make her a creative organizational strategist, as well as an inspired, compassionate, and driven speaker and coach.
Dr. Rhonda is the mother of Maiyah, an amazing young woman, who is the joy and pride of her life.
Kristin Perez
Chief Marketing Officer
In her free time, Kristin likes to hike and spend time with her husband and two-year-old daughter.
Makeva Phelps
Chief Operations Officer
*Currently on extended bereavement leave, return date TBD*
Tessa Mills
Advisor, Brain-based coach + fertility doula for women
I’ll help you understand how your mind-body machine works, use intuitive questioning to help you uncover your own answers and teach you self-care tools that fuel your journey to creating the life you desire.
When I say “self-care”, I’m not talking about expensive spa treatments or bubble baths (although those feel pretty damn good once in awhile!).
I’m talking about self-care tools that help you 1) become aware of the thoughts making you feel like shit and 2) Re-wire your thinking to calm your nervous system and fuel the most evolved parts of your brain (i.e. So you can
So whether you want to take charge of your reproductive health and fertility, discover the courage to leave a toxic relationship, or simply create a soul-affirming life that has you jumping out of bed before the sun comes up, I’ll guide you there with fun, effective and science-based tools and strategies.
Ryan Westphal
Chief Engineer & Secretary of the Board
Ryan received his Bachelor of Science in Mechanical Engineering from Northern Illinois University in 2008 and resides in Dixon, IL with his wife Jenn and children Lois and Zack. In his free time he is an avid Chicago Bears fan, enjoys tinkering on his car and advancing his 3D printing skills.
Matthew Croll
Chief Financial Officer
David Hintzsche
Chairman of the Board
David started working at Hintzsche Fertilizer, Inc. as a Second-shift Feed Mill Operator while attending Waubonsee Community College. After two years of college, he became a custom operator, then Troxel Plant Manager. In 1979, David became the Agronomy Division Manager for 11 years, moving his way up in the organization to the General Manager. In 1995, he became the President and Chief Executive Officer. He led the family owned business for 19 years before it was sold in 2014.
David was on several board affiliations including: Hintzsche Companies from 1990 to 2014, Premier Crop Systems from 2000 to 2007 and joined the board again in 2014. He was also on the board at DeKalb County Economic Development Corporation from 2005 to 2013, and United Suppliers and Agricultural Retailers Associations from 2011 to 2014. He was a Vistage (CEO peer group) member from 2002 to 2014 and recently joined the Willard Agri-Service Board of Directors at the beginning 2015.
Kelly Hintzsche
Advisor
I have also represented municipalities in the formation and administration of tax increment financing districts and other municipal financing mechanisms in addition to serving as general counsel on day-to-day governance matters.
I received my J.D. from Northern Illinois University College of Law in 2008 and prior to that earned a B.S. degree in Criminal Justice at Illinois State University in 2005.
TERMS
PherDal Fertility Science, Inc.
Overview
PRICE PER SHARE
$1.87
DEADLINE
Dec 20, 2022
VALUATION
$14.01M
FUNDING GOAL
$10k - $1.07M
Breakdown
MIN INVESTMENT
$248.71
MAX INVESTMENT
$1,069,999.04
MIN NUMBER OF SHARES OFFERED
5,346
MAX NUMBER OF SHARES OFFERED
572,192
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives & Bonuses*
Time-Based:
PherDal Phamily Bonus
Invest within the first week and receive 15% bonus shares
PherDal PhrienDs & Phamily Bonus
Invest within the first 15 days and receive 10% bonus shares
PherDal Early-testers Bonus
Invest within the first 30 days and receive 5% bonus shares
Amount-based
$500+
LinkedIn Investor Community
$1,000+
LinkedIn Investor Community
SWAG (1 item)
$2,500+
LinkedIn Investor Community
SWAG (2 items )
Exclusive Investor App - Bronze Tier
$5,000+
5% bonus shares
LinkedIn Investor Community
SWAG (3 items )
Exclusive Investor App - Silver Tier
5% Discount code
$10,000+
7% bonus shares
LinkedIn Investor Community
SWAG (4 items )
Exclusive Investor App - Gold Tier
10% Discount code
1 hours of consulting/support from Dr. Jenn via virtual meetings
$20,000+
10% bonus shares
LinkedIn Investor Community
SWAG (5 items )
Exclusive Investor App - Platinum Tier
15% Discount code
3 hours of 1:1 consulting/support with Dr. Jenn via virtual meetings
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
PherDal will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.87 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $187. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.
PRESS
ALL UPDATES
12.19.22
PherDal's Campaign ends today.
We've given it our all.
Thank you for the support investors we can't wait to make you proud.
12.19.22
PherDal - 24 hours - INVESTMENT OPPORTUNITY ENDING
12.16.22
Don’t miss this - 3 Days left! Over $500K Invested!
Thank you for helping us hit $500K! This is the last 3 days before our campaign is over.
12.15.22
Announcing PherDal Baby #27!! 4 Days left!
OMGOODNESS ❤️ My heart is exploding!!
I just learned about baby number 27 ❤️!! I can't tell you how much it means to me that these families share their stories and journey with me!
From the new mama:
"I wanted to reach out and add a baby to the list! We purchased two Pherdal kits-one in November 2021 and the other in December 2021. We found out we were pregnant in January of this year, and our baby boy was born in September. We are so grateful for your product. I hadn’t even known about it as an option and thought we would have to have expensive and lengthy IUI or IVF procedures. Thanks to google, I found Pherdal and figured we had nothing to lose and tried it. I’m so thankful Pherdal existed at that time because it worked for us! Also, I really appreciated that there were three syringes per kit and that there was information/support included via downloadable guides as well. It made the whole process easier and less stressful for us!"
We need your help to give even more families this same beautiful gift. Invest now!!
12.14.22
PherDal is officially PATENTED! 🥳 5 Days to go!
Last week Dr. Jenn received the official letter
that PherDal is PATENTED!!
12.13.22
Molly Hopkins shares PherDal's Story - 6 Days left
12.12.22
ABC News Features PherDal - 7 days left to join
12.09.22
10 days until it's gone.
12.08.22
With less than 2 weeks - how can we get your support?
Read the latest press about our campaign!
You can read the full article here.
WE ONLY HAVE A FEW DAYS LEFT TO REACH OUR GOAL!
Please share our message so we can help build more families!
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
REWARDS
JOIN THE DISCUSSION
0/2500
Alan Jacobson
6 months ago
Hi Dr. Jenn, I really like what you are doing and have a personal connection to your mission. I'm also looking for the answer to what others have asked, but I want to ask differently: You answered a question about your differentiators as follows: "First, we believe we are the only sterile, patent-pending, at-home intracervical insemination kit.
Second, we have set a goal to become the first FDA-cleared, over-the-counter ICI kit on the market." Since I am not in the industry I cannot translate that into why you would end up being successful (not doubting, just wanting to understand). Why would you gain more consumers in the short run and be a potential acquisition target in the longer run because of these two advantages? Thanks!
1
0
James Pond
7 months ago
FDA clearance states “Class II and Class I medical devices are usually "cleared" by the FDA, which means the manufacturer can demonstrate that their product is "substantially equivalent to another (similar) legally marketed device" that already has FDA clearance or approval.”
With that, my question is how is being “substantially equivalent” a marketable position of value?
1
0
Jan Camar
7 months ago
I have a question concerning production cost which is indicated as USD 140,000 for USD 3,333 units. Is this for the first 3,333 units you will get produced so including molding cost, research cost, shipping cost to your warehouse etc or will this be the price long terme? How many samples are you planning to get in stock at first once launching your shop? Will you produce products in China?Could there be any problems as production will not be in the US?
1
0
Jan Camar
7 months ago
Interesting product and market! Can you elaborate on your revenue of USD 25100 in 2021? Was this due tu a first trial of sales for your product? How many units did you sell and at what price? How much did you spend on marketing related to those sales and what marketing channels did you use? Did you continue sales in 2022 and if so could you provide the same information for 2022? Is fertijoy a competitor as well?
1
0
Vanessa Loveless
7 months ago
Do you have any additional information on forecasted revenue and gross profit for the next three years? Or any forecasted operational expenses for the next three years?
1
0
Maren Carron
7 months ago
Could you please provide more information on your unit economics (e.g. LTV/CAC)?
1
0
Marisa Adam
10 months ago
If I invest on two separate occasions, but reach the total amount for certain perks, do I still qualify for them?
1
0
Idalis Calderon
10 months ago
Love the product. I worry I will struggle with infertility, so I find this super interesting! I dove into the other comments about Mosie Baby, then all of your replies and each of the links you provided. Latoya and Anne, your comments appear to be inaccurate, but I wanted to ask a few more questions to make sure I understand.
Mosie Baby’s kit is not FDA-cleared. They are registered as a developer of a non-dental general hospital syringe. Doesn’t that mean they can’t be used OTC? If true, why is CVS selling them? To Anne’s point- can’t you just register like them?
Mosie Baby is not sterile, but its packaging makes it look sterile. I do like that you are sterile, and I read the article you referenced. It seems that you might be doing it first, but I would assume others will follow. Is any part of this protected under your patent?
Mosie Baby also lists a survey at clinicaltrials.gov, but Latoya, is this the “clinical” research you are referring to? Mosie Baby did a survey of their success rate compared to IUI. However, to be included, the person MUST have gotten pregnant with Mosie Baby. So it seems to me that Mosie Baby took the number of all successes and failures of IUIs and compared it to ONLY people who got pregnant from them within 2-8 months after they purchased their kit? Is this correct? Dr. Jenn, is this the type of “clinical” research PherDal plans on doing too?
1
0
Anne OSHMAN
5 INVESTMENTS
10 months ago
Very disaapointed that you elected not to provide a direct response to Brian's important question. FDA clearance is not required in this area as is evidenced by Mosie Baby. This means there is a very low barrier to entry by other competititors. I still do not see why your product is better than Mosie Baby. It seems that the central theme to your pitch is that it helped you get pregnant. Do you have any data which indicates that your product is better than Mosie Baby, , which already has material traction in the market?
1
0
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Patrick Krouse
5 INVESTMENTS
6 months ago
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