Hey Pashion Footwear family - Thank you for helping us cross our 4th milestone of this raise! We are so excited to be welcoming our customers & community as part-owners in our footwear revolution. 

So far, we've raised over $350,000+ across 395+ investors. Thank you to everyone who has invested and to those who are actively sharing our offering with their friends, family, and colleagues. We are so honored to be welcoming you all into the footwear revolution. 

In Q2, Pashion has hit our stride - resonating with customers across social media, our bridal efforts, and grassroots referrals. This consistent organic-driven demand has exceeded our current inventory supply - with the brand capturing over 5,800 waitlist reservations. This amount of demand has an estimated value of ~$850K in sales. 

Pashion is bringing more inventory in for August delivery, and also re-planning our holiday line accordingly. We have launched pre-sales across key best sellers to convert some of this demand ahead of delivery. 

The excitement & momentum around our convertible heel movement is tangible. The world is ready for the future of footwear.

The Pashion team is thrilled to announce our first international market - launching optimized shipping into Canada! In spite of being previously unable to purchase, we have consistently seen 5%+ of web traffic coming from Canadian consumers. We are excited to finally be able to provide convertible heels to the women who want them!

Canadian customers can now pay $20 CAD ($14.95 USD) flat-rate shipping on orders up to $270 CAD ($200 USD), and enjoy free shipping on orders exceed $270 CAD. 

We look forward to welcoming our first batch of Canadian #Pashionistas to the convertible revolution!

Nothing is more satisfying as an entrepreneur than seeing your business model proven out. We've always theorized that at scale, Pashion Footwearwould perform as a "razor/razor blade" type financial model with our unique upsell accessory business. 

In April, we posted our 4th profitable month - recognizing a 36% EBITDA (industry standard is 10%)....and a whopping 34% net profit. 💸🚀

To achieve this kind of profit profile as a CPG brand, with abnormally significant R&D to support utility IP, after only 3.5 years on market is a major exception to the rule. One that I could not be more proud of.

This success is a huge testament to the scrappiness, resilience, creativity & passion (pun intended) of the Pashion team. We are small but mighty - achieving this goal with a team of 7 & $0 spent on marketing, leveraging the grassroots referral & visual nature of our product to generate organic buzz and sales.

I'd also like to thank my incredible BOD - Forrest Fleming & Gabriella Liotta - for their guidance as we've worked towards this milestone.

It's one thing to build a disruptive technology & brand. It's a whole other to make that venture profitable. Especially to the tune of 3x the category average.

Cheers to much, much more to come 🥂🎉

The statements in the article are not guarantees of future performance, and undue reliance should not be placed on them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements.

Are you on the market for convertible heels? Pashion StartEngine investors enjoy special shopping perks with their investment!

$500 - Investor receives a one-time 30% off code, valid site-wide (yes, even on sale!) 

$1,000 - Investor receives 30% off all purchases for 1 year

$2,500 - Investor receives 30% off all purchases...forever.

Join the footwear revolution today!

Hey Pashion Footwear family - Thank you for helping us cross our third milestone of this raise! We are so excited to be welcoming our customers & community as part-owners in our footwear revolution. 

So far, we've raised over $300,000+ across 352 investors. Thank you to everyone who has invested and to those who are actively sharing our offering with their friends, family, and colleagues. We are so honored to be welcoming you all into the footwear revolution. 

Our team is celebrating BIG today! We are thrilled to share that April has posted record-breaking sales figures - generating $525K in net sales. This is the equivalent of doing our entire 2020 sales in one month. 

What we are most proud of is these results have been achieved 100% organically. Our paid marketing budget for April was: $0. This growth was achieved entirely from organic content, our bridal affiliate program, and grassroots referrals to the brand. 

April results are a true testament to the creativity, efficiency, & unmatched work ethic of the Pashion team - as well as the genuine need for our product in the marketplace and the grassroots community movement we are building around practicality in fashion (IE - the "Pashion" in Pashion Footwear). 

After going viral on Tiktok & gaining rapid awareness through our bridal ambassador launch - we found ourselves moving through inventory much faster than projection. As April neared close, we had no size 10s or 11s remaining on the site - and were extremely low on several additional sizes x styles. We knew we were leaving money on the table...so, the natural solution was to open up pre-orders against our August shipment. 

Even with a 4 month wait - customers were clamoring to reserve their first pairs of Pashions. Our current net run rate for Pashion is $5.4M (averaging $15K/day). Yesterday, we saw a massive sales surge up to a $19.2M NRR ($52K in sales!) - with over 80% of the days' orders being pre-orders. 

Pre-orders allow us to capture demand that we would otherwise miss out on due to gaps in inventory. They also allow us to contribute those sales directly to funding the corresponding purchase order. Usually the biggest limitation on a product company's growth is the inventory they have on hand. Pre-orders allows us to circumvent that - instead selling the limitless promise of future shoes. This also greatly aids the common industry woe of cash-flow constraints when rapid growth of inventory is needed to support demand. 

Furthermore, pre-orders are amazing for the environment - as they help us better estimate demand and therefore cut back on wasteful over-ordering (or, growth-limiting under-ordering). 

The bulk of pre-orders placed were for our best-selling bridal styles, as well as our core sandals, gold stelo accessories, & black boots. 

It was incredible for our team to see the immediate demand surge, even with a 4 month wait time. Customers are eager to get their hands on convertible heels! We plan to use strategic pre-order events in the future to maintain growth without being limited by stock shortages. 

Our team had a blast on April 22nd selling Pashion convertible heels in person at our Von Maur Des Moines trunk show!

We exceeded our sales goal, got to meet loyal Pashionistas in person, and sold several customers their first pair of convertible heels. 

With another retail test success under our belt, we look forward to continuing to pursue an omnichannel expansion strategy with select retail partners throughout 2023. 

Our favorite story from the trunk show was the opportunity to meet a customer who drove 6 hours from Wisconsin, even getting a hotel for the evening - all to try & buy Pashions. She walked away a happy customer with a new pair of Latte Sandals for her upcoming trip to Italy. What an incredible testimonial for the draw of our value! 

We hope that in the near future, Pashions will be available throughout the country in big box retailers - a major initiative that this crowdfund is supporting. 

Cheers to the future of women's footwear in omnichannel!

Thanks to Reg CF rules, our founders, officers, board members, and their immediate family can invest in the offering with the appropriate disclosures. At this time, our insiders have invested $8,701 in the offering. 

Want to invest in the offering with us? LINK HERE.

Please refer to the Company’s offering materials for further information and refer to the Company’s Risk Factors.