GET A PIECE OF ONLINE STORES
Big market: Online Stores websites get a combined 15M visits a year and serves 500,000 customers annually.
Customer satisfaction: Honored by Newsweek as one of the Best Online Shops of 2021.
Accelerated growth: OLS has a 22% average compound growth rate for 20 years using only retained profits and a secured bank line of credit.
OVERVIEW
Online Stores Inc. is a retailer and manufacturer based in New Stanton, PA that sells a variety of niche items from English tea to LED lighting. The mission is to provide a one-stop hub for small companies to grow their sales and sell their merchandise, without having to invest in their own warehouse or website. OLS has 3 warehouses: 2 outside Pittsburgh, Pennsylvania and the other in Sparks, Nevada.
OLS was founded in 2001 by husband and wife duo, Kevin and Lisa Hickey, in their basement. The Company now employs 135 staff.
THE PROBLEM
THE SOLUTION
Online Stores is a hub for online retailers who are looking to provide a quality shopping experience. We recognize value and service is what brings people back to our platform. We sell a diverse selection of products to a diverse group of buyers. It’s allowed us to invest $7 million dollars developing an integrated order processing and warehouse management system that we believe outperforms those used by companies significantly larger than us. That is why some of our websites were recognized as being among the Best Online Shops in their categories by Newsweek in 2020, 2021 and 2022.
We've found our own ways to eliminate costs and improve operations without sacrificing our relationship with suppliers and buyers. Through our widely recognized and trusted brand name, we are able to build repeat business and website traffic.
Pride in Our Customer Service
To address the natural pain points of shopping, we have invested a substantial amount of time in developing our own customer service team that customers can call directly with product questions. We work with Five 9, a leading AI call center provider to automate our calls. We also integrated our website with our business systems to automate product reordering and drop shipping.
THE MARKET
Online shopping is one of the most popular online activities worldwide. Not surprising, the global e-commerce retails sales hit a high of $4.28 trillion in 2020 alone. This trend was seen on the national level ($431.6B U.S dollars in 2020) all the way down to niche online retailers. Evident by the fact that there are 2,000+ niche online retailers, generating over $50B annual sales in the U.S. alone (Source: Pipecandy.com).
We also felt the benefits of this industry. Our sales reached $55M in 2020, and in October 2021 we had a record sales month, with $5.95M sales. Our advanced demand planning system has enabled us to remain well stocked. We currently have 30,000 products in stock and ready to ship, plus another 30,000 that we can drop ship.
OUR TRACTION
We are proud that we serve 500,000 customers a year with high satisfaction rates.
We have a proven success rate of growth. Between 2010 and 2020, Online Stores has grown from a $27M to a $55M business. In 2020 alone, Online Stores saw a 15% growth in business. Now, we’re one of America’s largest niche retailers. We’ve grown at a 22% average compound growth rate for 20 years strong, and we look forward to keeping true to that momentum.
WHY INVEST
Online Stores is a web platform to sell and distribute niche products, with $55M in sales in 2020.
Kevin has a Masters Degree in Engineering from Cambridge University in England, awarded 1983. Kevin founded his first company is England in 1987, supplying engineering diagnostic software shortly after the introduction of the PC. He was appointed VP of Sales and Marketing to Relex Software in 1998, who develop engineering test software, and started to use the Internet for product marketing. Kevin left in January 2000 to form a freelance online marketing consultancy. This led to the development of an online retail businesses, which evolved into Online Stores.
Lisa has broad experience in management and established the management team and company policies from the start of the business. She helps formulate company strategy and direction, and assists with HR issues.
Crystal Rhome
Director of Technology
Eric Nonnenburg
Director of Sales, Merchandising, and Product Development
Eric joined Online Stores as Overseas Sourcing Manager in 2016. The company quickly recognized his strong management skills and he was given additional management responsibility for the companies inside sales team and then for the merchandizing department in 2017.
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.
Voting Rights of Securities Sold in this Offering
Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives*
Time Based
Friends and family
Invest in the first 72 hours and receive 15% bonus shares
Super early bird
Invest in the next 72 hours and receive 10% bonus shares
Early bird
Invest in next 7 days and receive 5% bonus shares
Amount Based
$250+ Tier
$2,500+ Tier
$5,000+ Tier
$10,000+ Tier
*All perks occur when offering is complete.
The 10% StartEngine Owners' Bonus
Online Stores, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.50 / share, you will receive 10 additional shares of Common Stock, meaning you'll own 110 shares for $250. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.
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