NoBaked Cookie Dough offering is now closed and is no longer accepting investments.

Amazon's #1 selling cookie dough

INVEST IN NOBAKED COOKIE DOUGH TODAY!

NoBaked Cookie Dough makes delicious cookie dough that can be eaten raw or baked that has a thriving online store and multiple physical locations.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
NoBaked Cookie Dough

REASONS TO INVEST

Reasons Icon

In 2020, NoBaked did a $1.75 million in sales, with 66% coming from eCommerce, while YoY online sales went up by 1534%.

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Within one month of launching on Amazon.com, NoBaked became the #1 Best Seller in the Refrigerated Doughs category

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The cookie category was up 5.1%, with $9.3 billion in total sales, during the 52-week period that ended April 19, 2020, while the refrigerated cookie/brownie dough segment grew 9.3% to $571.8 million, during that time

Rapid growth for this delicious dessert company!

In early 2017, Megan Feeman launched the online store for NoBaked Cookie Dough, in Nashville, TN, which quickly transitioned into pop-up shops around the Nashville area. By the fall of 2017, selling in-person had become so successful that Megan and her husband, Jimmy, decided to open a physical storefront. NoBaked has since franchised and has locations across multiple states. 

When COVID 19 caused our shops to shut down, we made the decision to pivot, putting all of our marketing efforts toward our eCommerce revenue channel, selling our cookie dough on our website, Amazon.com and Walmart.com. Today, we’re now making 71% of our revenue from online sales and we’ve done a $1.75 million in sales in just the last year. We are now shipping our delicious cookie dough all over the United States! 


The Problem


Most cookie dough on the market is either unsafe or unpleasant to eat

Cookie dough is a delicious sweet treat, loved by many. However, after some internal market research, NoBaked realized there is a lack of safe-to-eat cookie dough options on the market that taste fresh and homemade, and can also be baked.


While other companies model their recipes after regular cookie dough, producing an unfavorable texture and flavor, NoBaked tastes like it was meant to be eaten raw, with no bitter aftertaste or grainy texture.  


The Solution


Cookie dough that’s as fresh and homemade-tasting as it is safe-to-eat

NoBaked offers safe-to-eat cookie dough that tastes homemade and can be baked, too, if you prefer! Our dough uses heat-treated flour and no eggs, making it completely safe to eat raw. 


Currently we have 8 different varieties of cookie dough along with a rotating seasonal flavor every two months. We have dairy-free and gluten-free options, as well.  


The Market


Major growth for a multimillion dollar segment within a multibillion dollar market

The cookie category was up 5.1%, with $9.3 billion in total sales, during the 52-week period that ended April 19, 2020 . Our market segment, the refrigerated cookie/brownie dough segment, grew 9.3% to $571.8 million, during that time period, as well. 


The safe-to-eat cookie dough space is a rapidly growing category and is only going to grow larger in the coming years.

Our Traction


MAJOR sales growth in the last year, as we pivoted to an online sales focus

Just in the past year, we’ve done $1.75M in sales, with 66% of sales coming from eCommerce. Our YoY eCommerce sales have increased by 1534% in 2020, and we aim to continue this growth into 2021. Our total sales are up more than 67% in 2020, despite the pandemic and previous shutdowns of our physical locations.

This year, we also began selling our products on Amazon.com and Walmart.com. Within one month of launching on Amazon.com, we became the #1 Best Seller in the Refrigerated Doughs category.


Our customer email list reached 35,000 subscribers just 6 months after its start and we've seen incredible growth on our Instagram account which was verified in May of 2019, surpassing 50,000 followers in August 2020. We have also been featured by various major press outlets including USA today!

What We Do


The cookie dough you can eat AND bake!

Our product is a cookie dough that you can both eat and bake. It comes in a jar, but tastes like it was made from scratch in your own kitchen! Made with ingredients that leave no bitter taste in your mouth, our safe-to-eat cookie dough is one that actually tastes good. Our delicious product combined with our relatable brand is something you just can’t find in your local grocery store.


The Business Model


Direct-to-consumer online sales focus 

Our new business model is a focus on pre-packaged cookie dough sold via eCommerce through our Shopify site, Amazon.com, and Walmart.com. We intend to use the capital from this raise to begin wholesaling our cookie dough to grocery stores, restaurants, and other retailers. 


For our online store, our average order is $38.75, average product is $8.00, gross profit (post shipping, fulfillment, and packaging) is $27.60, and customer acquisition cost $12.89. Our contribution margin is $8.09 and lifetime value estimate is $49.13.


How We Are Different


With a cookie dough that checks all the boxes, we prioritize our branding and customer experience

Our product and brand are our two biggest differentiators. While there are other companies that sell safe-to-eat cookie dough, from what we have seen, few have a product that can also be baked. Many of our competitors modeled their recipes after regular cookie dough, which caused their product to have an unfavorable texture and flavor. We, on the other hand, created our recipe to taste like it was meant to be eaten, with no bitter aftertaste or grainy texture.  

The Vision


On a mission to make our cookie dough available in all major grocery stores nationwide

We’re working to make our cookie dough available to consumers in all parts of the United States. We have gotten closer to accomplishing that by offering our products on Amazon.com, and Walmart.com, but we want to go even further. Our 5 year goal is to have NoBaked on the shelves of every major grocery store in the country.

OUR LEADERSHIP


CEO, Megan Feeman, has received numerous notable awards for her work

CEO and Founder, Megan Feeman, leads the company with passion and creativity. Megan was honored as 2019 Nashville's 30 under 30, 2019 NEXT Awards Young Entrepreneur of the Year, 2020 Belmont Entrepreneur 100, and has been a  featured speaker for TEDx Belmont University. Her husband and Co-Founder, Jimmy Feeman, is responsible for launching the company into the franchise market. His leadership with operations has made for a nearly seamless transition to eCommerce sales in the last year. 


Together, Megan and Jimmy lead NoBaked’s highly skilled team toward a successful pivot from brick and mortar to eCommerce.

Why Invest


We showed resilience and grew during the pandemic

We’ve proven our ability to face challenges and come out stronger. When COVID 19 caused our shops to shut down, we took this challenge and pivoted to massively grow our online sales. By partnering with NoBaked, you’re joining forces with a company that has an established brand and well-loved product.


NoBaked has had the advantage of being one of the first companies to enter this market and has the right vision and plan in place to continue as a leader in this category. 



Quick Insert

ABOUT

HEADQUARTERS
1200 Villa Pl #113
Nashville, TN 37212
VALUATION
$9M

NoBaked Cookie Dough makes delicious cookie dough that can be eaten raw or baked that has a thriving online store and multiple physical locations.

TEAM

Megan Feeman
Megan Feeman
CEO & President

Originally from Louisville, KY, Megan (Beaven) Feeman, moved to Nashville where she attended Belmont University and earned a degree in Music Business. After graduating in 2015 and working in the Music Industry, Megan realized more than ever that entrepreneurship was the path for her. Combining her love of cookie dough and her desire to be an entrepreneur, Megan founded NoBaked Cookie Dough in March of 2017. She has been honored as Nashvilles 30 under 30 class of 2019 and the 2019 NEXT Awards Young Entrepreneur of the Year. Though it began as an online store with pop-up shops at local events, followed by scoop shops and franchised locations, NoBaked has grown into a booming e-commerce operation, shipping cookie dough all across the United States. Megan and her husband, Jimmy Feeman, are excited to watch their company continue to grow as they grow their customer base and push into retail shops. In her free time, Megan enjoys traveling with Jimmy and their daughter, Aria, hiking with their dogs, SCUBA diving, and going to concerts.

Jimmy Feeman
Jimmy Feeman
Chief Operations Officer

Ohio native Jimmy Feeman graduated from Belmont in 2015 with a Bachelor of Business Administration in Finance. Prior to NoBaked, Jimmy worked at Jackson National in the sales and marketing department. Jimmy was also a consultant for the Tennessee Treasury Department. Jimmy’s experience combined with his knowledge of business has lead the way for NoBaked to grow from a small pop-up into a thriving multi-store operation. When he is not helping Megan run the company, Jimmy enjoys traveling with Megan and their daughter, Aria, craft beer, outdoors activities, cheering on the Cleveland Browns, and going for runs with his dog, Bo.

Lexie Luci

Lexie Luci

Operations Manager

Born and raised in California, Lexie made her way to Nashville where she graduated from Belmont University in 2015 with a Bachelors of Science, minoring in Psychology. Lexie has always loved working with people and has held many leadership & management positions from the Health & Fitness industry to Churches and non-profit organizations. Being a long time friend and fellow lover of the dough, Lexie found herself working alongside Jimmy & Megan, coordinating HR & Operations for NoBaked. When she's not working, Lexie stays busy as a wife, dog mom, and volunteer in her church and community.

TERMS

NoBaked Cookie Dough
Overview
PRICE PER SHARE
$1
DEADLINE
Nov 24, 2021
VALUATION
$9M
AMOUNT RAISED
$464,594.74
Breakdown
MIN INVESTMENT
$250.00
MAX INVESTMENT
$107,000.00
MIN NUMBER OF SHARES OFFERED
10,000
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
1,070,000

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

The NoBaked Company

Corporate Address

:

1200 Villa Pl #113, Nashville, TN 37212

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$250.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

10,000

Maximum Number of Shares Offered

:

1,070,000

Price per Share

:

$1.00

Pre-Money Valuation

:

$9,000,000.00











Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Time-Based Perks

Friends and Family Early Birds

Invest within the first 48 hours and receive additional 20% bonus shares.

Super Early Bird Bonus

Invest within the first week and receive additional 15% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive an additional 10% bonus shares.

Amount-Based Perks

$500 | Tier 1

Receive a free sample pack + 15% discount for life.

$1,000 | Tier 2

Receive a free sample pack + 20% discount for life.

$2,500| Tier 3

Free quarterly cookie dough subscription for a year + 20% life-time discount + 5% bonus shares.

$5,000 | Tier 4

Free monthly supply of cookie dough for a year + 20% life-time discount + 10% bonus shares.

$10,000 | Tier 5

Free monthly supply of cookie dough for a year + 20% life-time discount + 15% bonus shares.

$25,000 | Tier 6

Free monthly supply of cookie dough for a year + 20% life-time discount + 20% bonus shares + Trip to Nashville to see the production facility and dinner with the founders.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

The NoBaked Company will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $1/ share, you will receive and own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

PRESS

Article Image
USA Today

Edible cookie dough craze hits the heartland

Article Image
Nashville News Channel 5

Woman Launches Raw Cookie Dough Stand In Nashville










ALL UPDATES

04.19.22

Discounts & Samples

Hi all! If you're an investor and haven't received info about your perks yet, it means that our emails are going to your spam folder or we have the incorrect email address on file. Please email our team at info@nobaked.co to let us know!

11.22.21

LAST DAY TO INVEST!

Our funding round officially ends tomorrow which means TODAY is your LAST DAY to invest! We're so excited about the future of our company and can't wait to bring you all along for the ride. 

11.09.21

15 DAYS LEFT!

If you're considering investing, now is a good time to do so! There are only 15 days left to get in at this valuation.

10.29.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, NoBaked Cookie Dough has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in NoBaked Cookie Dough be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

10.01.21

Pumpkin Spice & Everything Nice

We're pumped to be offering a limited edition product on our website: the Pumpkin Pints 2 Pack! It has Pumpkin Spice cookie dough and Pumpkin Chocolate Chip cookie dough - two festive and delicious flavors. It's available only while supplies last, so check it out! 

Link: https://nobakedcookiedough.com/products/pumpkin-pints-2-pack



09.24.21

Our founders were on the Podcast "Startup To Storefront"

Check out the full episode here: https://www.youtube.com/watch?v=VeqwjOwoxdQ&t=2527s

09.23.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, NoBaked Cookie Dough has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in NoBaked Cookie Dough be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

08.24.21

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the NoBaked Cookie Dough offering. Here's an excerpt describing the specifics of the change:


Issuer is extending campaign


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

08.24.21

We couldn't agree with this article title more....

We were featured in an article titled "27 Things You'll Be So Excited About That Shipping Will Feel Like An Eternity".. This might be the most appropriate title ever! However, we do try to make our shipping quick ;)

Check out the article here: https://www.scarymommy.com/spotted/things-i-cant-wait-to-be-delivered/


08.18.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, NoBaked Cookie Dough has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in NoBaked Cookie Dough be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine










REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into NoBaked Cookie Dough.

$250.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$500.00

Tier 1

Receive a free sample pack + 15% discount for life.

$1,000.00

Tier 2

Receive a free sample pack + 20% discount for life.

$2,500.00

Tier 3

Free quarterly cookie dough subscription for a year + 20% life-time discount + 5% bonus shares.

$5,000.00

Tier 4

Free monthly supply of cookie dough for a year + 20% life-time discount + 10% bonus shares.

$10,000.00

Tier 5

Free monthly supply of cookie dough for a year + 20% life-time discount + 15% bonus shares.

$25,000.00

Tier 6

Free monthly supply of cookie dough for a year + 20% life-time discount + 20% bonus shares + Trip to Nashville to see the production facility and dinner with the founders.

JOIN THE DISCUSSION













0/2500

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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SECUREYour info is your info. We take pride in keeping it that way!
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