NIRA Skin offering is now closed and is no longer accepting investments.

Dermatology at Home

INVEST IN NIRA SKIN TODAY!

Dermal Photonics’ affordable NIRA skincare laser noticeably reduces fine lines and wrinkles around the eyes with only 1-2 minutes of daily usage, all in the comfort of your own home. Dermal Photonics' system, branded as NIRA Skin, is the first of its kind, delivering dramatic and lasting improvements by stimulating natural collagen production to renew skin without causing pain or redness. Dermal Photonics is FDA Cleared with proven safety and efficacy based on clinical studies that were reviewed and cleared by the US government.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
NIRA Skin

REASONS TO INVEST

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Great Product - Our FDA cleared technology delivers dramatic and lasting wrinkle reduction without side effects and is protected by over 10 patents

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Experienced Team - Company founder is a seasoned entrepreneur who developed successful laser technologies for professional medical, surgical, military, and telecom systems

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Large Market - The $100B skincare market is ripe for disruption and with strong indicators from our clinical study, we are in a great position to become a market leader

ABOUT

HEADQUARTERS
100 Corporate Place, Ste 303
Peabody, MA 01960
VALUATION
$15.98M

Dermal Photonics’ affordable NIRA skincare laser noticeably reduces fine lines and wrinkles around the eyes with only 1-2 minutes of daily usage, all in the comfort of your own home. Dermal Photonics' system, branded as NIRA Skin, is the first of its kind, delivering dramatic and lasting improvements by stimulating natural collagen production to renew skin without causing pain or redness. Dermal Photonics is FDA Cleared with proven safety and efficacy based on clinical studies that were reviewed and cleared by the US government.

TEAM

David Bean
David Bean
President, CEO and Director

BSME, MBA

Helped build Corning’s EDFA Laser business to 50% share

Founded SemiNex Corp. & invented superior laser diodes for skin applications.

Invented ultra-low-cost handheld laser underlying
Dermal Photonics offering

David currently serves as CEO of both SemiNex Corp and Dermal Photonics Corporation (dba NIRA Skin). He splits time between these roles, serving approximately 25 hours per week in his role as CEO of NIRA Skin.

Petter Etholm

Petter Etholm

Director (Independent)

BA, MBA COO of Nutri System – grew to > $1B 25 years of retail management experience Entrepreneur Magazine called one of the 10 fastest growing franchise systems

Dan Pulver

Dan Pulver

Director & Investor

BS, MS 25 years in lasers and optics MIT Lincoln Labs, Draper Labs, Corning Lasertron

Dr. Curtis Ersing

Dr. Curtis Ersing

Director & Investor

M.D. 25 years experience in family practice Various hospital committees including: Quality Assurance, Preventative Health Task Force, Medical Management Council and Finance Committee 7 years as board member for New England Community Medical Group.

TERMS

NIRA Skin
Overview
PRICE PER SHARE
$1.06
DEADLINE
Apr 8, 2020
VALUATION
$15.98M
AMOUNT RAISED
$0.00
Breakdown
MIN INVESTMENT
$244.86
MAX INVESTMENT
$106,999.58
MIN NUMBER OF SHARES OFFERED
9,433
OFFERING TYPE
Equity
ASSET TYPE
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
100,943

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Dermal Photonics Corporation

Corporate Address

:

100 Corporate Place, Ste 303, Peabody, MA 01960

Offering Minimum

:

$9,998.98

Offering Maximum

:

$106,999.58

Minimum Investment Amount

(per investor)

:

$244.86











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

9,433

Maximum Number of Shares Offered

:

100,943

Price per Share

:

$1.06

Pre-Money Valuation

:

$15,980,035.30











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below

Time-Based Perks*:

Super Early Bird:

Invest $500+ within 48 hours and receive $500 worth of product. Includes a NIRA laser + 2 Hyaluronic Acid Advanced Serums (4 months of serum) 

*This bonus supercedes perks/bonuses associated with investments under $10,000

Early Bird:

Invest $500+ within the first 7 days and receive $450 worth of product. Includes a NIRA laser + 1 Hyaluronic Acid Advanced Serum (2 months of serum) 

*This bonus supercedes perks/bonuses associated with investments under $10,000

Amount Based Perks*: 

For the amounts invested below, you will recieve the associated bonus.

Invest $500+ 

Receive a 35% discount coupon for NIRA Skincare Laser & Serum bundle ($157 retail value)

Invest $1,000+

Receive a 50% discount coupon for NIRA Skincare Laser & Serum bundle ($225 retail value)

Invest $2,500+

Recieve a free NIRA Skincare Laser & Serum bundle ($450 retail value)

Invest $10,000+

Recieve a NIRA Skincare Laser autographed by inventor and company founder

*All perks occur after the offering is completed.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Any expense labeled “Travel and Entertainment”.

PRESS

Article Image
Ideal World Home Shopping TV

Ideal World hosts the TV launch of NIRA Skin with interviews with founder and investor, demonstrations, explanations of the technology and more.

Article Image
Coffee with America

Do you look in the mirror each morning and wish you could do something about those fine lines and wrinkles? NIRA may be just what you are looking for... In just 2 minutes a day NIRA renews your skin with its patented laser technology that stimulates your skin to build new collagen.

Article Image
WCVB

Cutting-edge skincare laser promises wrinkle reduction










ALL UPDATES

03.12.20

NIRA Skin’s Official Launch on QVC – Tuesday, March 17th at 10pm ET

 

Whether it’s a new hair-styling device, a make-up kit with the perfect shades, or even a brand new high-tech toothbrush, QVC showcases a variety of innovative products, brands, or trends that they believe will resonate well with their audience. 

With a reach of over 325 million viewers worldwide and 100 million in the USA, being featured on QVC can drive many companies to widespread and lasting success. 

Tune in on Tuesday, March 17th at 10pm ET to see the NIRA Skincare Laser on The Find with Shawn Killinger, a special segment featuring the best new beauty products on QVC.  

“It’s exciting to follow in the footsteps of so many other great companies who launched their new products to the mass–market with QVC,” explains David Bean, NIRA’s Founder and President.  

David Bean will join QVC host Shawn Killinger during her 10pm ET segment to debut the NIRA Skincare Laser on QVC with an incredible introductory price and other surprises. You won’t want to miss this. 

“We will get a chance to explain and demonstrate the NIRA Skincare Laser to a broad audience, get call-in view feedback and educate on how NIRA can provide all the benefits of high-end dermatology procedures without any sides effects and for an incredibly affordable price.”  

Killinger is absolutely fantastic - she’s a self-proclaimed “warrior shopper”, and that means that she’s always on the hunt for the latest, greatest, coolest discoveries you’ll love as much as she does.  

The NIRA Skincare Laser is lucky enough to be one of those products to be featured during this “two hours of unfiltered fun with the host who never holds back.” 

NIRA Skin Premiere: Watch NIRA live on QVC at 10pm ET on Tuesday, March 17th! 

Join us on QVC while our founder introduces the revolutionary NIRA Anti-Aging Skincare Laser, and explains how this cutting-edge technology is the first of its kind to deliver dramatic, visible results in reducing fine lines and wrinkles around the eyes - in just two minutes a day in the comfort of your own home! 

Could NIRA Skin be the next big beauty success for QVCTune in on at 10pm ET on Tuesday, March 17th to watch NIRA live on QVC and learn more about our revolutionary at-home skincare laser! 

03.07.20

NIRA Skin Launches Direct Marketing TV Commercials in US Markets!

NIRA Skin has officially launched a direct marketing campaign to test TV commercials on ABC, FOX, and CBS-affiliated channels in two local US markets - Louisville, KY and Jacksonville, FL.  

These two initial markets were carefully chosen to reach NIRA’s target customer at a low cost and high frequency (~10x per target viewer). Our goal with these TV commercials is to increase brand awareness, refine messaging, and ultimately, drive direct to consumer sales. 

In Louisville, NIRA launched with WHAS (an ABC affiliate) where their Morning News channels ranks #1 and their Good Morning America channel ranks #2 qualitatively for women ages 35-64 with a household income of over $100k. In Jacksonville, NIRA launched with WFOX (a FOX affiliate) and WJAX (a CBS affiliate) where their respective news channels rank #1 and #2 in viewership by women ages 35-64 with a household income over $100k. 

David Bean, NIRA’s Founder & President, was also featured in a live interview on ABC Affiliate WHAS-11’s Daily Live morning segment in Louisville, KY earlier this week. In the segment, Daily Live’s host Angie Fenton demonstrated use of the NIRA Skincare Laser to the audience, while David explained the technology and benefits. The live segment, wrapped up by an airing of NIRA’s TV commercial, drove an increase in website traffic and customers calling from both Kentucky and Indiana to place orders over the phone. 

There will be two more segments on WHAS-11 featuring the NIRA Skincare Laser! This is exciting because we have found that NIRA sells well with these longer-format, organic TV segments that allow the product to demonstrated and the customer to make an educated purchasing decision after learning more about the features, benefits, and unique technology. 

03.03.20

NIRA Skin Featured through a Boston ABC News Affiliate!

In February, NIRA was featured on Chronicle WCVB Channel 5 News – a ABC News Affiliate that is the #1 news station in the Boston market with average viewership of 185,000. 

In recent ratings, Chronicle WCVB finished second next to nationally syndicated Jeopardy when ranked based upon increased viewership year over year in adults 25-54 and total viewers and households. 

NIRA was previously featured on WCVB within the evening news in September 2019 and saw much success due to the organic nature of the segment. Both segments drove a significant amount of brand awareness and demand for NIRA’s advanced skincare laser technology. 

We have been seeing a steady stream of orders from Massachusetts, which shows that NIRA’s brand has been established within the Boston market. 

NIRA’s recent feature on Chronicle WCVB shows Mike Wankuman award-winning forecaster with thirteen regional Emmy Awards, demonstrating and explaining the benefits of NIRA's “Cutting Edge” technology, in addition to emphasizing the market need for an anti-aging solution that actually works. NIRA sells well in this format where viewers are able to make an educated purchasing decision. 

Watch the segment below! 


03.01.20

NIRA Skin Launches on TV Home Shopping Around the World!


QVC, with worldwide reach to over 325 million viewers worldwide and 100 million in the USA, has chosen to feature NIRA Skin in an upcoming spot on their USA network. David Bean, NIRA’s President and Founder, has officially passed QVC’s guest training program and inventory is in place for the launch in the upcoming few weeks.  




Back in December, NIRA was featured on Ideal World, a UK home shopping network, for the first time and it was a major success. We sold out of their allotment of NIRA Skincare Lasers within a few shows and had to rush 3 additional shipments overseas to the Ideal World England warehouse to keep up with the network’s demand. The product was so successful that Ideal World has brought back NIRA for two additional weeks and is scheduled to hold a “Pick of the Day” special promotion soon. 

The QVC USA sales channel has a market reach that NIRA estimates to be over 10 times that of Ideal World since Ideal World is limited to England and parts of the UK. NIRA is anticipating significantly higher volume with our QVC launch in the USA. With a successful launch, QVC often brings such products back on a regular basis.  

In addition, NIRA is launching with QVC Germany within the next 1-2 months. QVC Germany is the largest QVC home shopping network in Europe, and is much larger than Ideal World. German customers are very tech-savvy and often look to buy new technology and innovations such as the NIRA Skincare Laser. 




Home shopping is proven to be a major distribution channel for NIRA and our team has been ramping up production and inventory levels to meet demand. We find that these longer-format TV segments allow the product to demonstrated and the customer to be educated on the features, benefits and unique technology. This enables viewers to make an educated decision and NIRA sells well in this format.  

Many new brands with innovative products get their initial market traction in TV home shopping channels, and then successfully brand to mass-market retail outlets both online and in brick-and-mortar stores. NIRA is leveraging this cost-effective approach to educate the consumer and build its brand with limited marketing spend.   

NIRA has issued patents in the USA, UK and Germany and is looking to capitalize on these markets with an exclusive supply for this unique technology. NIRA is the only home laser device that is proven to dramatically reduce wrinkles and fine lines in just 2 minutes a day without pain or redness. 










REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into NIRA Skin.

$500.00

First Volume Perk

Invest $500+ Receive a 35% discount coupon for NIRA Skincare Laser & Serum bundle ($157 retail value)

$1,000.00

Second Volume Perk

Invest $1,000+ Receive a 50% discount coupon for NIRA Skincare Laser & Serum bundle ($225 retail value)

$2,500.00

Third Volume Tier

Invest $2,500+ Recieve a free NIRA Skincare Laser & Serum bundle ($450 retail value)

$10,000.00

Fourth Volume Tier

Invest $10,000+ Recieve a NIRA Skincare Laser autographed by inventor and company founder

JOIN THE DISCUSSION













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