INVEST IN MEXI CRAFT TEQUILA SELTZER TODAY!
Craft Tequila Seltzer
$389,799.35 Raised
REASONS TO INVEST
Right Time: In 2020, Tequila and RTDs drove the two biggest alcohol industry trends, with 23 million 9 Liter cases of tequila sold and $8 Billion annual sales in RTDs. We are riding on the momentum of both of these trends.
Right Partners: Our distillers are Mexican-government CRT regulated, certified authentic tequila producers, and our proprietary organic, natural formulations are protected as trade secrets.
Right Team: Our leadership and advisory board team brings valuable knowledge and experience to the table as previous partners or affiliates at Peligroso Tequila, Libre Tequila, Coachella Music Festival, EDC Vegas, PriceWaterhouseCoopers, BevMo!, private equity firms, Southern and Youngs.
ABOUT
HEADQUARTERS
2911 Branciforte Dr
Santa Cruz, CA 95065
WEBSITE
View Site
We made MEXI Craft Tequila Seltzers for non-conforming taste rebels that won’t settle for anything less than clean, ingredients and real craft NOM distillery tequila “hecho en Mexico” combined in a delicious refreshing seltzer drink! We believe we can become leaders in the craft seltzer movement because you don’t need to be a Hollywood Celebrity to own a tequila brand!
TEAM
Alice Chen
Co-Founder & CEO
Brent Laucher
Co-Founder and Director
Brent co-founded Seltzer Revolutions Inc., the creator of a portfolio of unique craft seltzers, in 2020 and assembled a world-class team that works across Mexico, U.S. and Canada to bring to the beverage market innovative better-for-you options.
Kevin Finkas
Chief Operating Officer
Alan Johnson
Advisor
Theo Anglos
Advisor
TERMS
MEXI Craft Tequila Seltzer
Overview
PRICE PER SHARE
$10.53
DEADLINE
Mar 15, 2022
VALUATION
$10.01M
FUNDING GOAL
$10k - $1.07M
Breakdown
MIN INVESTMENT
$300
MAX INVESTMENT
$106,995.33
MIN NUMBER OF SHARES OFFERED
949
MAX NUMBER OF SHARES OFFERED
101,613
OFFERING TYPE
Equity
ASSET TYPE
Preferred Stock
SHARES OFFERED
Preferred Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Company Perks*
Time-Based:
Friends and Family Early Birds
Invest within the first 72 hours and receive additional 20% bonus shares.
Super Early Bird Bonus
Invest within the first week and receive additional 15% bonus shares.
Early Bird Bonus
Invest within the first two weeks and receive an additional 10% bonus shares.
Amount-Based:
$1,000+ | Tier 1
Ship a 4pk - be 1/first 1000 to taste MEXI in USA + 3% bonus shares.
$5,000+ | Tier 2
Ship a 4pk - be 1/first 1000 to taste MEXI in USA + time with a member of the founding team to explore ideas (Zoom, call, coffee, lunch, surf, etc. details to be coordinated) + 5% bonus shares.
$10,000+ Tier 3
Ship a 4pk - be 1/first 1000 to taste MEXI in USA + join MEXI team on a curated California surf/gourmet culture trip to quaint Spanish-themed towns (flight & lodging extra) + Explore partnership opportunity + 10% bonus shares.
$20,000 | Tier 4
Ship a 4pk + Hollywood Celebrity experience: VIP trip to Mexico - explore Tequila and Jalisco Highlands in a private car and visit the best spots (flight & lodging extra) + you get to design a MEXI flavor with us + 20% bonus shares.
** Subject to the ability of our third-party partners to ship Mexi across state lines.
*** Travel and lodging expenses not included.
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
MEXI will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Preferred Stock at $10.53 / share, you will receive 110 shares of Preferred Stock, meaning you'll own 110 shares for $1,053. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative.
ALL UPDATES
12.19.22
Happy Holidays & How to Keep in Touch
Hello MEXI fam,
It's been a busy year for the MEXI team. This year marks the official launch of our delicious craft tequila seltzer in California including being featured as core placements at Whole Foods Market and Total Wine & More (coming in 2023).
We have completed our two collections: the "Spirit of Mexico" Collection (Guava Spice, Aloe & Mint, Tamarindo & Spicy Mango) and also the "Wanderlust" Collection (with innovative flavors like Prickly Pear Iced Tea, Rosewater Lemonade, Pomegranate Yerba Mate & Tart Cherry Cola).
Infrastructure wise, we have built a cross-border Mexico - US tequila and RTD manufacturing supply chain, in-store distribution all over California as well as online shipping capabilities to 40 states. Lots got done in a short year!
Be sure to follow us @mexiseltzer on IG and Tik Tok as well as to subscribe to our newsletter through www.mexiseltzer.com for updates and promos.
Wishing you all a wonderful holiday season!
03.15.22
Has Your Investment Gone Through? // FINAL 4 HOURS
Some MEXI-Seltzer investors have information items outstanding with Start Engine. Please look and confirm there are no errors in your investment dashboard.
To facilitate our cap table management all investors are required to open StartEngine Secondary accounts and a few are outstanding. Please CLICK HERE to check yours.
These accounts enable you to track your shares and also make you eligible in the future for the StartEngine Secondary Exchange where shares may be eligible for trading. Thank you so much to those who have already opened your accounts. In accordance with regulations, these accounts are verified by StartEngine's banking partner, which means that from time to time an investor may need to provide more information or verify the information submitted before the account is opened. Once it's opened, you are all set and have securely provided us with the information we need to manage our cap table. With your and StartEngine's help, this will allow us to dedicate our time to what we do best at MEXI Seltzer.
If your account is "pending" or has "errors" on it, please reach out to contact@startengine.com. The investor services team is ready to help you resolve any outstanding errors so we can finalize your investment!
03.14.22
LAST DAY TO INVEST
TODAY IS THE LAST DAY TO INVEST IN MEXI CRAFT TEQUILA SELTZER - DON'T MISS OUT!
Invest Now in MEXI Craft Tequila Seltzer!
03.12.22
2 DAYS LEFT TO INVEST // You Say Goodbye, We Say ALOE
You say goodbye, I say aloe! 👋🏽
There are only 2 DAYS left to invest!
You can credit real ingredients for the cooling and bright flavors of MEXI Craft Tequila Seltzer Aloe & Mint. Made with 100% Agave Blanco Tequila, real organic fruit juice, natural flavors and sparkling water, it’s delightfully refreshing.
Want to try it out for yourself?
Check our highlights for the latest list of California retailers ➡️ @mexiseltzer
03.11.22
3 DAYS LEFT TO INVEST // What Does Craft Mean?
MEXI Craft Tequila Seltzer is made with Craft Tequila. But what does the Craft in our name mean?
The NOM label on our cans is only granted to distilleries within the Tequila regions of Mexico that produce authentic Tequila. There are strict distillation and artisanal manufacturing processes to ensure premium quality.
What does it mean to employ artisanal practices?
Artisanal tequila requires time, local knowledge and an understanding of traditional practices. Soil, terrain and climate all influence tequila. Where the agave comes from impacts the flavors, aromatics and characteristics of the distillate.
Our agave is cultivated in the highlands of Mexico with proper ripening and careful plant selection to create a 100% artisanal product.
The tequila in MEXI Craft Tequila Seltzer is produced in small batches to distill a rich, well-balanced spirit.
It is cooked in traditional brick-ovens and fermented in open-air tanks using natural airborne yeast.
The tequila in MEXI Craft Tequila Seltzer is made with 100% blue agave tequila with absolutely no additives.
Most importantly, love goes into the art of creating genuine craft tequila.
There is a greater respect for the land that grows agave and the tequila distilling process.
Why do we go to such great lengths to use craft tequila?
It is because we know you will taste the difference! It is our mission to share unique flavors inspired by the spirit of Mexico in every can. We hope you enjoy!
03.11.22
4 DAYS LEFT TO INVEST // Why Tequila?
Is that a Seltzer, or a Beer?
A lot of our competitors like to tout themselves as the CHOICE hard seltzer of the market, but, frankly, most of them are just trying to ride the seltzer trend by putting out tired, uninspired products in the hopes of gaining market share over their other competitors. This is simply carbonated water with an alcoholic kick from fermented cane sugars combined in a process that is very similar to your average cheap gas station beer... YUCK!
We pride ourselves in being able to offer our customers a variety of MEXI flavors with tequila from NOM (Norma Official Mexicana) distilleries.
These distilleries are granted their NOM number by the Mexican government to certify that they are within the Tequila regions of Mexico and are in compliance with the rigid processes required to produce authentic tequila. When you are buying and drinking a seltzer claiming to be “tequila” - check if they have a NOM on the can!
Don't settle - drink craft tequila seltzer.... & own a piece of the seltzer revolution.
03.09.22
5 DAYS LEFT TO INVEST // Our Story
From the very start, MEXI was built as a result of our tequila-loving co-founding team looking for something to drink. The typical beer, malt seltzer, and wine options were leaving us feeling bloated, hungover, and sluggish the next day. We scoured the shelves across our local retailers looking for SOMETHING we could get excited about when we wanted to have a couple cold ones with our friends - the options were weak to say the least and full of inauthentic chemicals and leftvover malt. So, in an attempt to make something we actually liked we started combining our favorite tequilas with drinks like kombucha, soda water, flavored waters etc... and MEXI Craft Tequila Seltzer was born.
Alice Chen
Co-Founder & CEO
Alice is a well-recognized serial founder with a M&A legal background. Her pedigree includes Top 40 Under 40, CitiBank’s Global Family Office Leadership Program, and exit to PWC. She has grown a business from zero to seven figures five times. Alice chairs the board of Seltzer Revolutions Inc. (legal entity of MEXI) and serves as the CEO and Investor Liason.
Brent Laucher
Co-Founder and Director
Experienced business owner in the beverage and events management industry for over 25 years, Brent is a recognized pioneer in the beverage promotions and vending operations across U.S. and Australia. His 200-staff team was responsible for attendee hydration at large-scale music festivals including Coachella Palm Springs and EDC Las Vegas.
Brent co-founded Seltzer Revolutions Inc., the creator of a portfolio of unique craft seltzers, in 2020 and assembled a world-class team that works across Mexico, U.S. and Canada to bring to the beverage market innovative better-for-you options.
It's a simple story, but extremely important that we tell it because of what we were in search for.... QUALITY. We know first hand that something has been missing from the seltzer market - until now. Taste rebels are joining the seltzer revolution - a revolution to raise expectations on a rapidly expanding beverage market.
03.08.22
7 DAYS LEFT TO INVEST // Right Time, Right Team, Right Partners - Right Investment
In a short period we have established a strong supply chain, upstream from agave supply and tequila distillation, and downstream to co-packing, shipping, and on-and-offline distribution. We have strong partnerships at every step of the process and we are set up for scaling.
We are the first brand with both a US regulation (TTB) and Mexico Tequila regulation (CRT) label “Craft Tequila Seltzer”, ensuring quality throughout our manufacturing and distribution process on both sides of the border.
Prior to launching on StartEngine as our conviction to make tequila brand ownership accessible to everyone, our team has successfully raised start-up funding from venture capitalists, family offices, entrepreneurs and 8F/9F brand builders through prior rounds. Our early investors have also made followed-on investments as their continued vote of confidence!
03.06.22
8 DAYS LEFT TO INVEST // "TOP 5 Downloaded Episodes of All Time!"
8 DAYS LEFT TO INVEST
Check out the Elevate Your Brand Podcast hosted by Laurel Mintz featuring MEXI Craft Tequila Seltzer Founder Alice Chen.
This episode quickly made it's way to the top 5 Downloaded Episodes of All Time!
Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.
03.03.22
MEXIs Available Near You + 12 DAYS LEFT TO INVEST!
Now that we are live and in stores - Taste Rebels all across the following California hotspots are able to say Hell yes! Here are a couple of the locations that you'll be able to find MEXIs:
View our full list, including the most recent list of vendors on Instagram @MEXISeltzer!
- San Franciso, CA
- Santa Cruz, CA
- Sacramento, CA
- Oakland, CA
- Solana Beach, CA
- Los Gatos, CA
- Palo Alto, CA
- Indio, CA
- Los Angeles, CA
- Santa Rosa, CA
Our California Dreams are coming true at MEXI, and with your help we can expand even further and bring the tequila seltzer revolution to the rest of the nation!
REWARDS
JOIN THE DISCUSSION
0/2500
Timothy Anderson
a year ago
What are you plans for New York City? Do you plan to sell from there? Also will you sell individual cans in bars to be served with a glass? Or only as packs of 4 from liquor stores etc.?
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Patrick Hall
17 INVESTMENTS
a year ago
I was going to order a 4 pack to try it out. Including shipping...it was over $70.00 on your website. Is this accurate?
3
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Joel Romero
1 INVESTMENTS
a year ago
Is Jorge Hildago no longer a cofounder? He’s not posted on the cofounders page
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John P Gaweda
2 years ago
Can anyone tell me what it means when they say VOIDED on my investment with Mexi Craft Tequila Seltzer
1
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John G
2 years ago
Looks like you are producing a quality product that will have appeal, especially since you are using real Tequila! Wish it was here in Raleigh, NC, one of the fastest growing economies in the US. Best of luck to you and your team.
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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PINNED BY STARTUP
JERRILE GORDON
2 years ago
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