This round is no longer accepting investments, but hundreds just like it are live now.

CLOSED

GET A PIECE OF MEATSOHORNY BY MSH ENTERPRISES

Rub Your Meat And Squirt®

We are a disruptive BBQ rub, spice, and hot sauce company bringing edgy, delicious flavors back to the kitchen for Grilling Rock Stars, Cooks and friends to enjoy through sales on our website, in retail stores, and on Amazon.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$511,914.52 Raised

REASONS TO INVEST

At MeatSoHorny, we strive to bring fun back to eating by embracing humorous branding and bold, delicious flavors while grabbing the attention of our customers.

The $13 billion global barbecue seasoning market along with our deviously bold branding has drawn the attention of consumers globally resulting in a combined social media reach of over 7.5 million followers (including 4.3M of MSH's social accounts and over 3M of our influencer partners) allowing MSH to grow by approximately 1,773% YoY in unit sales.*

Gary the BBQ Chef currently enjoys millions of viewers across social media platforms. He was featured on the first season of Gordon Ramsey’s new culinary gauntlet, Next Level Chef, airing on FOX Network. In addition along with Chef Gary owners Jacoby Ray and Chef Quinn Pratt are sharing the MeatSoHorny brand with millions of additional potential customers.


*Information from Grand View Research (Source)





the pitch

MeatSoHorny by MSH Enterprises Corp. is a delicious line of BBQ and cooking rubs, sauces, and salts injecting the $13 billion global barbecue seasoning market with bold, sexy flavors and a devious sense of humor. With smoking hot products including 11 rubs, 5 hot sauces, and 3 smoked salts, we help our customers bring the spice back into the kitchen. We have achieved growth of approximately 1,773% YoY in unit sales and have built a combined community of 7.5 million social media followers which includes MSH's social channels of approximately 4.3M followers and our influencer partners reach of over 3M followers. 









Overview


Putting the Heat Back in Barbeque


At MeatSoHorny, we are taking the barbecue world by storm with instantly memorable flavors and branding that cracks a smile on our customers' faces. From brisket to wagyu steak and from soups to beef Wellington, our rubs and salts have our customers drooling for more. Meanwhile, our Worth a Squirt hot sauces use only the finest quality Scotch Bonnet peppers farmed and imported directly from the Caribbean to create carefully seasoned, boldly flavorful sauces. Join us as we disrupt the fast-growing rubs and hot sauces market. 



The Problem & Our solution


Bold, Delicious Flavors and a Spicy Sense of Humor


With the hot sauce and rub market being so saturated with most brands doing the same exact thing and failing to stand out. We embraced the strategy that cooking and eating are fun. We paired our bold, innovative flavors with outrageous, humorous branding resulting in a unique and different line of products. The numbers are proof of how MSH is being noticed.



As soon as our original three rubs hit the tongues of our customers, they are reminded that eating is fun, delicious, and sexy. To satisfy demand, we added 11 BBQ and Cooking Rubs, three cold smoked salts, and five hot sauces all in the past year. From wholesale distribution to online sales and trade shows, we are constantly finding creative new ways to get our products in people’s hands.




the market & Our Traction


A Standout Brand in a Popular, Growing Segment

The global BBQ seasoning market size was valued at USD 13.38 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.6% from 2022 to 2030 (Source). This growth is driven mainly by increasing demand for BBQ seasoning as a flavoring sauce, the popularization of BBQ flavors across residential and food service spaces, and growing demand for products with ethnic tastes. 



We have achieved growth of approximately 1,773% YoY in unit sales to date! Our founder Gary the BBQ Chef is a HUGE influence for the business, featured on the first season of Gordon Ramsay's newest Culinary gauntlet, Next Level Chef, airing on FOX Network. We also recently brought on two new partner influencers to the business, famous comedian Jacoby Ray and Chef Quinn Pratt. Combined, we have a social media reach of 7.5M social media followers. This includes MSH's social channels of approximately 4.3M followers and our influencer partners reach of over 3M followers. 


*The above testimonials may not be representative of the opinions or the experiences of other customers and is not a guarantee of future performance or success.



Why Invest


Bringing the Sizzle and Heat Back to Grilling and Cooking


MeatSoHorny is proof that explosive branding and mindblowing flavors pay off BIG. With an approximate 1,773% YoY growth in unit sales to date and millions of social media followers, we are ready to take our rubs and sauces to the next level. By purchasing more inventory and funding bold new brand ideas, we plan to bring real heat to customers across the market. 


Join us as we disrupt the hot sauce and rub market by firing up taste buds everywhere. 



Code View

ABOUT

HEADQUARTERS
268 Unionville Indian Trail RD, Suite C
Indian Trail, NC 28079
WEBSITE
View Site

We are a disruptive BBQ rub, spice, and hot sauce company bringing edgy, delicious flavors back to the kitchen for Grilling Rock Stars, Cooks and friends to enjoy through sales on our website, in retail stores, and on Amazon.

TEAM

Robert Gilbert
Robert Gilbert
Founder/CEO, Director
Robert Gilbert is the founder and Chief Executive Officer at MSH Enterprises. Robert's strong knowledge of the food and beverage industry coupled with his expertees in computers and retail has allowed him to help global companies boost bottom-line growth.

These strategies have afforded consumers to enjoy the world of cooking while enhancing their eating experience.  

MSH Enterprises was started as a passion project that brought people together through the concept that food can be fun whether you're cooking or eating. 

Prior to creating MSH, Robert was part of the business development team and national sales director for several technology companies all which enjoyed revenues in excess of over 20 million dollars. His contributions played a key role in developing and managing the expansion of global markets. 

Robert prides himself on his drive and leadership qualities and his ability to focus on the challenges that companies are faced with in any economic environment.  

Robert is married to Elise, father of Addison and Zoe. He cherishes his time with his family and loves to eat and cook.

Robert does not currently take a salary for his role as CEO of the company however is the majority shareholder. 

Gary the BBQ Chef
Gary the BBQ Chef
Founder/Product Director/Owner (Consultant)
From a young age, Gary was always fascinated with cooking and fire. Starting off with easy things like scrambled eggs as a kid, he was then introduced to the grill and he took it and ran. In 2018 Gary bought his first smoker and smoked so many food items the first year that he destroyed it! On December 19, 2020 he posted his very first viral video on Tik Tok and his career in bbq took off, filming and cooking constantly with his loud and wild style of humor! In 2021 he caught the attention of Studio Ramsay and competed in Gordon Ramsay’s culinary gauntlet, Next Level Chef on FOX. Gary also owns his own Apparel, dry rub, smoked salt and hot sauce lines. Now with millions of followers across the world on Tik Tok, Instagram, Facebook, youtube, twitch and Twitter, Gary is building his own empire one post at a time!
Steve Culley
Steve Culley
Creative Director/Owner (Consultant)
Hustling for bread since 1996, Steve Culley is a true entrepreneur along with being one visionary Creative Director.

Founder of Worth A Squirt Hot Sauce and CUDO, a branding agency since 1998, Steve's graphic design, creative direction and marketing communications experience, are recognized for his dependable and detail oriented professionalism with decades of experience in problem solving, working with a broad range of brands.

From branding to integrated advertising campaigns for print and social media, he understands the need to communicate the right messages in the right way, creating an invaluable contribution to any brands marketing objectives. Steve’s skill-sets crosses many disciplines. Being an interdisciplinary creative, he knows no boundaries. From branding and design to advertising and digital marketing. 

Steve is committed to producing effective, memorable communication solutions that deliver results. 

Jacoby Ray
Jacoby Ray
Comedian/Content Director/Owner (Consultant)
From an early age, comedian Jacoby Ray has been making people laugh. He is the ultimate "Class Clown". Wherever there is a group of people, Jacoby is in the middle telling jokes. Jacoby first hit the stage in 1996 at the Funnybone in Indianapolis, Indiana. He entered the Jumbo’s Comedy Competition, where he placed first against a field of forty-seven other competitors, standing out as the only white performer on the stage. Having early success with diverse audiences, Jacoby was able to use his down-to-earth, real-life humor to begin travelling around the country as a full-time comedian. After 25-years, he is now headlining major comedy clubs all over the nation.

With everything he touches turning to viral gold, Facebook, Instagram, and Snapchat have recently monetized him and his videos are now everywhere! Collectively, he is nearing two million followers! He is sure to make you laugh with his crazy and outrageous style which is fun for everyone! 

Quinn Pratt
Quinn Pratt
Chef/Content Creator/Owner (Consultant)
Quinn grew up in a small town with a disability but that never let anything stop him. Despite his disability, he achieved all of his goals by making people smile through comedy and cooking. 

People saw these as traits that wouldn’t get him too far in life. Despite the physical setbacks, Quinn was able to build his social media network and started posting a variety of different content. What people love most was his goofy nature and sense of humor. Over the past 2 years, he has amassed over 3.1 million followers over all social media platforms and created a unique brand exceeding over 500K in sales. 

Quinn has won awards for his cooking and continues to spread awareness and mentor about his disabilities. What he enjoys the most is being on stage and making people laugh. Over the years, using his humor and cooking, he has created his own unique brand that draws people in from all over the world. 

The same kids that picked on him in school, now ask him to follow them back.

Alex Trim

Alex Trim

Culinary Director (Consultant)

Born in London, Chef Alex grew up fully immersed in the restaurant and hospitality industry from a young age. He moved to the United States at 14, and soon after started his own culinary journey. Working from chain restaurants, to being a chef in Michelin starred kitchens, to most recently working as a full time private chef for high net worth individuals, his passion is food.

Chef Alex worked in multiple award winning restaurants throughout Florida, moving to Chicago in 2014 to pursue work within Michelin Starred restaurants. He began working at Alinea, the only 3 Michelin starred restaurant in Chicago, and was promoted to Chef de Partie within a matter of weeks. After Alinea, he moved onto a sous chef role at 2 Michelin Star Tru. Now closed, Tru was one of Chicago’s longest running Michelin starred restaurants. Upon Tru’s closure Chef Alex stayed within the Lettuce Entertain You Enterprises umbrella and assisted opening multiple restaurants, along with assisting in the menu development and logistics of kitchen operations. Eventually becoming the Executive chef of Bar Ramone a tapas & wine bar at the age of 25.

Chef Alex joined the MSH team and brings vast culinary knowledge, and a passion for creating and sharing good food. 

Sean Anderson

Sean Anderson

Head of Operations (Consultant)

Sean Anderson is an established ecommerce leader with over 10 yrs developing brands online. An ex-Amazon Business Development leader, he personally launched and managed over 700 brands through both Marketplace and Retail sales channels, delivering hundreds of millions in annual sales to Amazon customers. As a leader, he recruited Strategic Brand Owners where he and his team helped dozens of startups each year reach their first $1 to $10M in online sales through Amazon. Since leaving Amazon, he has supported operations and channel sales development for several brands that have reached Merger / Acquisition by Amazon Aggregators and P/E. 

TERMS

MeatSoHorny by MSH Enterprises
Overview
PRICE PER SHARE
$2.14
DEADLINE
Apr. 4, 2023 at 6:59 AM UTC
VALUATION
$14.98M
FUNDING GOAL
$10k - $1.23M
Breakdown
MIN INVESTMENT
$100.58
MAX INVESTMENT
$1,234,998.28
MIN NUMBER OF SHARES OFFERED
4,672
MAX NUMBER OF SHARES OFFERED
577,102
OFFERING TYPE
Equity
SHARES OFFERED
Class B Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$8,015

$1,629

Cash & Cash Equivalents

$8,015

$1,629

Accounts Receivable

$0

$0

Short-Term Debt

$7,185

$18,781

Long-Term Debt

$0

$0

Revenue & Sales

$31,598

$5,494

Costs of Goods Sold

$78,006

$21,862

Taxes Paid

$0

$0

Net Income

-$88,155

-$39,730

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based:

Friends and Family Early Birds

Invest $1,000 within the first 48 hours and receive:

  1. 1% bonus shares
  2. 35% off store purchases for the first year
  3. “You Salty Bundle?”
  4. Autographs from Gary, Jacoby, and Quinn.
  5. MSH OWNER HAT
  6. Receive access to a private Facebook Group 

Super Early Bird Bonus

Invest $2,500 within the first week and receive:

  1. 1% bonus shares
  2. 40% off store purchases for the first year
  3. “You Salty Bundle?”
  4. Autographs from Gary, Jacoby, and Quinn 
  5. 2 LBS of WAGYU BURGERS and MSH OWNER HAT
  6. Receive access to a private Facebook Group 

Early Bird Bonus

Invest $5,000 within the first two weeks and receive:

  1. 2% bonus shares
  2. 50% off store purchases for the first year
  3. “You Salty Bundle?” 
  4. Autographs from Gary, Jacoby, and Quinn, 
  5. 2 WAGYU STEAKS and MSH OWNER HAT
  6. Receive access to a private Facebook Group 

Amount-Based:

$100 | Pulled Pork

  1. Receive access to a private Facebook Group 
  2. 10% off store purchases for the first year

$200 | Baby Back Ribs

  1. Receive access to a private Facebook Group 
  2. 15% off store purchases for the first year

$300 | Spatcock Turkey

  1. Receive access to a private Facebook Group 
  2. 20% off store purchases for the first year
  3. MSH OWNERS Hat

$500 | Prime Rib

  1. Receive access to a private Facebook Group 
  2. 25% off store purchases for the first year
  3. MSH OWNERS Hat
  4. Autographs from Gary, Jacoby, and Quinn

$1,000 | Wagyu Brisket

  1. Receive access to a private Facebook Group 
  2. 35% off store purchases for the first year
  3. MSH OWNERS Hat and Pint Glass
  4. Autographs from Gary, Jacoby, and Quinn

$2,500 | MSH Weekend Warrior

  1. Receive access to a private Facebook Group 
  2. 40% off store purchases for the first year
  3. “You Salty Bundle?”
  4. Autographs from Gary, Jacoby, and Quinn 
  5. 2 LBS of WAGYU BURGERS and MSH OWNER HAT and Shirt

$5,000 | MSH GRILL PRO

  1. Receive access to a private Facebook Group 
  2. 50% off store purchases for the first year
  3. “You Salty Bundle?” 
  4. Autographs from Gary, Jacoby, and Quinn, 
  5. 2 WAGYU STEAKS and MSH OWNER HAT and Shirt

$10,000 | MSH GRILL MASTER

  1. Receive access to a private Facebook Group 
  2. 50% off store purchases for 2 years
  3. “You Salty Bundle?” 
  4. Autographs from Gary, Jacoby, and Quinn 
  5. Weber Grill Signed By Gary The BBQ Chef
  6. 2 WAGYU STEAKS and MSH OWNER HAT and Shirt

$15,000 | MSH PIT MASTER

  1. Receive access to a private Facebook Group 
  2. 50% off store purchases for 2 years
  3. “You Salty Bundle?” 
  4. Autographs from Gary, Jacoby, and Quinn 
  5. Weber Grill Signed By Gary The BBQ Chef
  6. 2 WAGYU STEAKS and MSH OWNER HAT and Shirt
  7. 4 Tickets to private Wagyu BBQ Show hosted by Gary, Jacoby, and Quinn

$20,000 | MSH GRILL HERO

  1. 3% Bonus Shares
  2. Receive access to a private Facebook Group 
  3. 50% off store purchases for 2 years
  4. “You Salty Bundle?” 
  5. Autographs from Gary, Jacoby, and Quinn 
  6. Weber Grill Signed By Gary The BBQ Chef
  7. 4 WAGYU STEAKS and MSH OWNER HAT and Shirt
  8. 4 Tickets to private Wagyu BBQ Show hosted by Gary, Jacoby, and Quinn

$25,000 | MSH GRILL LEGEND

  1. 3% Bonus Shares
  2. Receive access to a private Facebook Group 
  3. 50% off store purchases for 2 years
  4. Entire Product Line
  5. Autographs from Gary, Jacoby, and Quinn
  6. Weber Grill Signed By Gary The BBQ Chef
  7. 4 WAGYU STEAKS and MSH OWNER HAT and Shirt
  8. 4 Tickets to private Wagyu BBQ Show hosted by Gary, Jacoby, and Quinn

$50,000 | MSH GRILL DEMI-GOD

  1. 4% Bonus Shares
  2. Receive access to a private Facebook Group 
  3. 50% off store purchases for 2 years
  4. Entire Product Line
  5. Autographs from Gary, Jacoby, and Quinn
  6. Weber Grill Signed By Gary The BBQ Chef
  7. 4 WAGYU Tomahawk STEAKS, MSH OWNER HAT and Shirt
  8. Private Wagyu Dinner at your home for 6 people cooked by Gary and attended by Jacoby and Quinn.   
  9. 1 Hour Stand up by Jacoby and Quinn  

$100,000 | MSH GRILL GOD

  1. 5% Bonus Shares
  2. Receive access to a private Facebook Group 
  3. 50% off store purchases for 2 years
  4. Entire Product Line
  5. Autographs from Gary, Jacoby, and Quinn
  6. Camp Chef Woodwin 36 Grill with sidekick Signed By Gary The BBQ Chef
  7. 4 WAGYU Tomahawk STEAKS, MSH OWNER HAT and Shirt
  8. Private Wagyu Dinner at your home for 20 people cooked by Gary 
  9. 1 Hour Stand up by Jacoby and Quinn  

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

MSH Enterprises will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $2.14 / share, you will receive 110 shares of Class B Common Stock, meaning you'll own 110 shares for $214. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Any expense labeled “Travel and Entertainment”.

PRESS

Article Image
Newswire

MeatSoHorny by MSH Enterprises Corp. Surpasses First-Day Goals on StartEngine. MSH Partners With Gary the BBQ Chef, Jacoby Ray, and Quinn Pratt to Disrupt the Cooking Market.

ALL UPDATES

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REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into MeatSoHorny by MSH Enterprises.

10%

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Owners bonus

Owner’s Bonus

Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).

JOIN THE DISCUSSION

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PINNED BY STARTUP

AD
Aaron Danielson

10 months ago

SUPER HYPED TO BE A PART OF THE MSH FAMILY! IF YOU'RE READING THIS, COME JOIN THE FAMILY! YOU'LL BE GLAD YOU DID!

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PINNED BY STARTUP

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Daniel McWilliams

10 months ago

Love the rubs, so excited for the brands future, can't wait to see where this all goes, MSH has hit western NY, scouts out boys

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Joshua Leitch

14 days ago

Sounds like a great product

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Donald Westerbeck

a month ago

How do I as an invester in MSH get to see financial information on the company?

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JR
Jacob Richardson

3 months ago

To be the best we need the best

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0

MD
Matthew Dustin

4 months ago

I never received my email from StartEngine with my Countersigned Subscription Agreement. I just searched my email and it's not there. What should I do?

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RS
Richard Schmidt

4 months ago

I am part of the group that has not received any welcome letter or Facebook links. Are you able to resend?

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CG
Casey Gefre

5 months ago

I have also not received a facebook link. Only my welcome letter.

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JD
Josiah Dabill

5 months ago

So I still did not see the facebook group or anything from this closing. So when is this being sent out?

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JG
Jonathan Garcia

5 months ago

So what now

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HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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RAISED
$511,914.52
INVESTORS
1,207
MIN INVEST
$100.58
VALUATION
$14.98M

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StartEngine Marketplace

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None of the information displayed on or downloadable from www.startengine.com (the any security. It also does not constitute an offer to provide investment advice or service. any security. It also does not constitute an offer to provide investment advice or service. any security. It also does not constitute an offer to provide investment advice or service. StartEngine does not (1) make any recommendations or otherwise advise on the merits or advisability of a particular investment or transaction, or (2) assist in the determination of fair value of any security or investment, or (3) provide legal, tax, or transactional advisory services.

All investment opportunities are based on indicated interest from sellers and will need to be confirmed.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative and involves a high degree of risk. It should only be considered a long-term investment. You must be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid, and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks, and you should complete your own independent due diligence regarding the investment. This includes obtaining additional information about the company, opinions, financial projections, and legal or other investment advice. Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment.

StartEngine Marketplace (“SE Marketplace”) is a website operated by StartEngine Primary, LLC (“SE Primary”), a broker-dealer that is registered with the SEC and a member of FINRA and the SIPC. (“SE Marketplace”) is a website operated by StartEngine Primary, LLC (“SE Primary”), a broker-dealer that is registered with the SEC and a member of FINRA and the SIPC. (“SE Marketplace”) is a website operated by StartEngine Primary, LLC (“SE Primary”), a broker-dealer that is registered with the SEC and a member of FINRA and the SIPC.