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Fitness Technology Reimagined

MAXPRO offers an innovative fitness solution that seamlessly combines a portable and connected cable gym with a feature-rich digital platform. Since our launch in 2020, we have earned over $25M.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$146,659.50 Raised


MAXPRO earned over $25 million in revenue within just three years, and maintains a loyal community of 25,000+ satisfied customers worldwide, with an average rating of 4.5 stars across all platforms.

The wellness market is growing, with around 50% of U.S. consumers prioritizing wellness in their daily lives, presenting a tremendous investment opportunity in a market estimated to exceed $450 billion.*

MAXPRO has previously raised $2.5M and secured celebrity athlete Shaquille O’Neal as a part owner. MAXPRO is aimed to help more users reach their health and fitness goals with a new product line in tow.


The Pitch

Lightweight Equipment and Digital Coaching, Making Full-Body Fitness Fun and Accessible

MAXPRO makes fitness and good health accessible to everyone. MAXPRO's award-winning portable SmartConnect Cable system incorporates its patent-pending PowerClutch technology to provide a complete gym workout at incredibly high resistance levels (5-300 lbs) with a simple turn of a dial, anywhere and anytime. In the first 30 months, MAXPRO built an enthusiastic global community of over 25,000 customers in 56 countries and earned over $25 million in revenue. Now, MAXPRO is expanding into B2B sales and government partnerships to reach as many customers as possible. 


*The above testimonial may not be representative of the opinions or of the experiences of other customers and is not a guarantee of future performance or success.

The PrOblem & Solution

Delivering All-In-One Fitness to People and Businesses Everywhere

As an early entrant in the connected fitness equipment space, MAXPRO provides an extremely versatile fitness and rehabilitation solution for both at-home and on-the-go workouts. MAXPRO’s SmartConnect offers up to 300 lbs of resistance in a small lightweight package capable of delivering a full-body gym-like workout practically anywhere, at thousands of dollars less than competitive products. MAXPRO eliminates the need for gym commutes and expensive memberships and allows people with the smallest of home spaces to get a full gym workout without dedicating any floor space.

In addition to the smart gym, MAXPRO has developed a full-featured digital platform, proving to be much more than just a hardware product.

The MAXPRO App: Your All-In-One Fitness Companion

The MAXPRO app is a beautifully designed multi-function app that provides a wide range of features to help you achieve your fitness goals. With MAXPRO, you can access a variety of workouts, connect with a social platform, track your progress with advanced metrics, and use the Detroit dashboard for freestyle workouts that count reps and track your progress in real-time.

In addition to these features, MAXPRO also relays detailed workout metrics via Bluetooth and provides insights and progress tracking. With MAXPRO, you can monitor your progress and see how far you've come in your fitness journey.

Starting in July, MAXPRO will be integrating with 3rd party health data apps to provide key insights on sleep, HRV, etc to further increase value to MAXPRO customers.

Looking to the future, MAXPRO has additional features it plans on launching in 2023, including 'MAXPRO Party' for real-time group training, mobile fitness and VR gaming, and an AI coach for personalized workout and meal planning. With these new features, MAXPRO believes it will have an unrivaled suite of features and functionality in the health and fitness space.

App Subscription Model

To access all of the features of the MAXPRO app, users will need to subscribe. The subscription model includes a monthly fee, which provides access to all features, including real-time motion tracking, coached classes, and the Detroit dashboard. The MAXPRO app subscription is available for both iOS and Android devices and can be purchased directly through the app.

Users who subscribe to the MAXPRO app will have access to regular updates and new features as they are released, ensuring that the app always stays up-to-date with the latest advancements in the health and fitness industry.

We generate revenue through our Connected MAXPRO SmartConnect Hardware and Accessories, with an average order value of $950, as well as monthly subscriptions to our Coaching App at $9.99/mo or $7.99/mo with a commitment to a yearly subscription.

The Market & Our Traction

Key Partnerships and Strong Revenue In a Fast-Growing Industry

Listen to what Shaq has to say about MAXPRO!

*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.

Global spending on wellness amounts to $1.5 trillion annually (Source). MAXPRO's initial target is the U.S. home fitness equipment market, projected to grow from $4.81 billion in 2021 to $7.8 billion by 2029 at a CAGR of 7.2% (Source). 

Since launch, MAXPRO has achieved the following milestones: 

  • Lifetime Revenue of over $25 million in 30 months
  • Over 840 4+ star customer reviews
  • Established partnership with Shaquille O’Neal and ABG
  • Featured on ABC Network Shark Tank in December 2021, with two offers received and an offer landed with Mark Cuban
  • $300K previously raised on Kickstarter and Indiegogo
  • Earned awards including the CES 2020 Innovation Award, Runner’s World Editors Choice, Centrepolis Accelerator’s Best Connected Hardware Company, and 2022 Finalist for Earnest and Young’s Entrepreneur of the Year Award. 
  • Patent pending from 2019, and Additional Patent acquired in 2022
  • Partnerships with LG and BrandXR, and Showfields retail partnership in NOHO NYC

*The above testimonials may not be representative of the opinions or of the experiences of other publications and is not a guarantee of future performance or success.

WHy Invest

We Believe We Are The Next Generation of Health and Wellness Products

*The above testimonials may not be representative of the opinions or of the experiences of other customers and is not a guarantee of future performance or success.

MAXPRO's innovative product line has already improved lives through this affordable and accessible health and wellness solution. With a stellar leadership team and proven ability to generate revenue, MAXPRO is ready to grow. MAXPRO has an exciting pipeline of Hardware and Digital products in development, and have already begun expansion into new B2B and B2G markets such as Hospitality, Military, Rehabilitation, and Corporate Wellness. Join MAXPRO, as we deliver the future of fitness to people everywhere.


71 Walnut Blvd. Suite 205
Rochester, MI 48307

MAXPRO offers an innovative fitness solution that seamlessly combines a portable and connected cable gym with a feature-rich digital platform. Since our launch in 2020, we have earned over $25M.


Nezar Abu-Akeel
Nezar Abu-Akeel
Founder, Board Director and CEO

Nezar is a former automotive engineer from the Detroit area, who's passion for both engineering and fitness converged in creating the MAXPRO product. An idea he held onto for more than 15 years, before beginning in earnest to develop. Previously, Nezar has managed several automotive manufacturing businesses in the US, Asia, and Africa ranging from $20M to $400M in revenue. Nezar owned a management consultancy from 2008 to 2012 focused on M&A advising and operations, helping to improve manufacturing efficiencies, implement systems, and increase profitability. In 2016, Nezar utilized his prior experience to lead a management buyout of his former employers Japan automotive operations, and successfully led a turn-around of the operations in one year, and currently remains as Chairman of the company. Nezar took his previous product design, production, and business experience to create and launch MAXPRO Fitness.

Nezar currently works approximately 65 hours a week working for MaxPro FitTech, Inc. as CEO and Director, half an hour a week as Chairman for Japan Plastics Technologies, and only minimal time as CEO of MAXPRO Fitness LLC.

Sabrina Wescott

Sabrina Wescott

Director of Marketing

Sabrina Wescott is a marketing executive with over 9 years of experience leading cross-functional teams to success. With a Masters's degree in Communications, Sabrina has a proven track record of developing and executing effective marketing strategies. She is a hands-on leader who enjoys working closely with her team to drive results.

Michael Allen Kelley

Michael Allen Kelley

Chief Financial Officer

Mike Kelley is a seasoned professional with a strong startup background and expertise in Entrepreneurship and Finance. With a knack for consumer product development and a passion for leveraging Power BI and Excel, Mike consistently delivers exceptional results. He also possesses stock trading acumen and is a dedicated fitness enthusiast. His unique combination of entrepreneurial vision, financial acumen, and technological proficiency makes him an ideal investment candidate.


MaxPro FitTech
Oct 25, 2023
$15k - $1.24M
Common Stock
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

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*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives*

Loyalty Bonus | 5% Bonus Shares

As you are an existing customer of MAXPRO, you are eligible for additional bonus shares.

Time-Based Perks

Friends & Family Bonus

Invest within the first 72 hours and receive 20% bonus shares.

Super Early Bird Bonus

Invest within the first 7 days and receive 15% bonus shares.

Early Bird Bonus

Invest within the first 14 days and receive 10% bonus shares.

Amount-Based Perks

Bronze | $500+

Invest $500+ and receive a MAXPRO Ice Shaker Bottle.

Silver | $1,000+

Invest $1,000+ and receive a MAXPRO Ice Shaker Bottle+ 50% off MSRP Discount Code.

Gold | $5,000+

Invest $5,000+ and receive 5% bonus shares + a MAXPRO Ice Shaker Bottle+ Free MAXPRO SC + 1 Year Subscription.

Platinum | $10,000+

Invest $10,000+ and receive 10% bonus shares + a MAXPRO Ice Shaker Bottle+ Free MAXPRO SC + Accessory + 1-year subscription.

Diamond | $20,000+

Invest $20,000+ and receive 20% bonus shares + MAXPRO Ice Shaker Bottle+ Free Elite Bundle + Lifetime Subscription.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

*Crowdfunding investments made through a self-directed IRA cannot receive perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those perks because they would be receiving a benefit from their IRA account.

The 10% StartEngine Owners' Bonus

Maxpro FitTech, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 10,000 shares of Common Stock at $1.00 / share, you will receive 1000 additional shares of Common Stock, meaning you'll own 11,000 shares for $10,000. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and Loyalty Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative.


Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into MaxPro FitTech.


Earn 10% Bonus Shares

Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.



Invest $500+ and receive a MAXPRO Ice Shaker Bottle.



Invest $1,000+ and receive a MAXPRO Ice Shaker Bottle+ 50% off MSRP Discount Code.



Invest $5,000+ and receive 5% bonus shares + a MAXPRO Ice Shaker Bottle+ Free MAXPRO SC + 1 Year Subscription.



Invest $10,000+ and receive 10% bonus shares + a MAXPRO Ice Shaker Bottle+ Free MAXPRO SC + Accessory + 1-year subscription.



Invest $20,000+ and receive 20% bonus shares + MAXPRO Ice Shaker Bottle+ Free Elite Bundle + Lifetime Subscription.



Jairus McAllum

13 days ago

what are the company's exit plan for shareholder value



Kevin Rivera

22 days ago

Why don’t you ship to Puerto Rico? I put 2 addresses and it says some items can’t be shipped but it is still United States. I tried to buy the complete bundle



Kevin Rivera

22 days ago

Why don’t you ship to Puerto Rico? I put 2 addresses and it says some items can’t be shipped but it is still United States. I tried to buy the complete bundle



Christopher Karsanac

2 months ago

I love using my MAXPRO! I use it everyday. I love the philosophy of the company. Customer service has always been great. I'm hoping that by buying into the company they can start to advertise more or branch out into MAXPRO gyms. I also hope there is a MAXPRO 2 or a "Professional Grade" MAXPRO for gyms. Keep up the great work! Chris




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