GET A PIECE OF LV3

Luxury Men’s Grooming Line, Without the Luxury Price Tag

LV3 Holdings, Inc. ("LV3" or the "Company") is a luxury men's grooming line. Our product, L3VEL3™, is an A to Z hair care and grooming product line that is suitable for everyone. In less than 3 years, we have expanded our products into 30+ countries, and have grown a network of 10M+ social media followers while grossing over $32M in revenue since the Company's launch in 2020. During that same timeframe (2020 launch through August 2023), the Company incurred a cumulative cost of goods sold of over $18M.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$266,213.02 Raised

REASONS TO INVEST

As a Pro Beauty Association Member, ISO certified brand, and as one of Salon Centric's top-selling product, our brand has amassed 10M+ followers and produced over $32M in sales.*

We’ve expanded our products into 30+ countries, with our Beauty Supply rollout across the nation into over 5000 beauty suppliers, and our anticipated Nationwide rollout to all 2400+ Sally Beauty locations in Q1 2024.

The men's grooming market is projected to reach $132B by 2030. We’re expanding from the professional market to deliver our high-quality and affordable products directly to consumers.

*Source, During that same timeframe (2020 launch through August 2023), the Company incurred a cumulative cost of goods sold of over $18M.

the pitch


Looking Good is in Our DNA


L3VEL3™ is an A to Z product and accessory brand designed specifically for male hair care and grooming. Born from the barbershop, our artist-driven brand promises professional results through our high-quality products available at an affordable price. 


Our mission is to uplift the men's industry to new heights through ethical innovation. With influential backers like A-Rod (@arod23pr), Los Cut It (@los_cut_it), and Bengie @barberobengie), we believe we're set to shake up men's grooming. Join us in transforming the game and making high-quality products accessible to all. 


Men’s grooming is in our DNA and our brand has been built by Artists for Artists. Now, we invite you to level up with L3VEL3. 






The OPPoRTUNITY & OUR BUSINESS MODEl


Groom to Greatness with L3VEL3


We believe the industry leans more on women's cosmetics and personal care, leaving men’s grooming as more of an afterthought. L3VEL3 seeks to change this by shifting the focus to the thriving barbering scene to enhance traditional men’s grooming. We recognized this glaring void in the market of men's professional products, which is why we created an extensive A to Z brand offering over 150+ products tailored exclusively for men. From hair and grooming products to accessories, to clothing, we've got it all at an ethical price point that leaves luxury brands feeling the sting. Our affordable price tag of 10 - 12$ (with almost double the ounces) aims to ensure that guys get what works for the right price.



While competitors claim to cater to men, they seem to fall short when it comes to a complete range of quality care products that don't break the bank. Brands like American Crew, REDKEN, and Paul Mitchell offer men's lines, but are generic with no soul & we feel none match our comprehensive A-Z approach to men's hair care. 



Not only do we help consumers, but we help barbers tackle the industry’s pain points head-on. For most barbershops lacking retail options, our program can empower them to sell, our retail program empowers them to sell products while preserving healthy margins. And our special bulk purchase program and discounted prices benefits both owners and barbers. As we expand, we're transforming the educational landscape in men's grooming with our team of 20+ world-class educators offering seminars, videos, and classes worldwide. 


THE MARKET & OUR TRACTION


L3VEL3: Amazon’s Top Choice for 2 years running!

L3VEL3 aims to be the go-to household brand to groom you to greatness. We’re setting our sights on the booming global men's grooming products market, which has already hit a whopping USD 74.8 billion in 2021. 


And we believe that's just the beginning! 


With a projected CAGR of 6.58%, the market is expected to reach a staggering USD 132.73 billion by 2030. (Source) We believe L3VEL3 is strategically positioned to seize this opportunity by offering our extensive A to Z product and accessory range designed exclusively for men. As the industry's pioneer, L3VEL3™ is carving its path to success, bringing affordability and innovation to consumers while creating essential avenues for barbers to thrive. 

*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.


With an international trademark registration spanning 150+ countries, and ~$32.5M in revenue since the Company's launch in 2020, we believe LV3 has solidified its presence on a global scale. During that same timeframe (2020 launch through August 2023), the company incurred a cumulative cost of goods sold of ~$18.5M. Additionally, our status as a Pro Beauty Association Member, ISO Certification, and our Co-Founder, Arod, voted one of the top barbers in the world, solidifies our position to continue our growth and presence in the industry.






why invest


L3VEL Up With L3VEL3


Join us in fueling L3VEL3 to rise in success and style! With ambitious expansion plans and a commitment to innovation, we believe we're ready to enhance the men's grooming industry. We're planning to introduce L3VEL3™ Pro, a premium professional product line with cutting-edge formulations and sleek packaging. As we venture into 2023, we're seeking to expand our US distribution, lower international distribution prices, and offer a new container pricing program to cater to new markets worldwide. Education is at our core, and we're bringing in top-notch colorist educators and multi-language content to empower professionals and enthusiasts alike. 


*Rendering of the company's aspirations for future expansion. The image is a computer-generated demo version. The expansion is not currently under development.


By investing in L3VEL3™, you're not just supporting a brand; you're driving the transformation of male haircare and setting new standards of style and confidence. 


Together, let's redefine grooming excellence and make L3VEL3™ the brand of choice for barbers and consumers worldwide. Invest now and l3vel up with L3VEL3!


ABOUT

HEADQUARTERS
2250 Western Avenue
Park Forest, IL 60466
WEBSITE
View Site

LV3 Holdings, Inc. ("LV3" or the "Company") is a luxury men's grooming line. Our product, L3VEL3™, is an A to Z hair care and grooming product line that is suitable for everyone. In less than 3 years, we have expanded our products into 30+ countries, and have grown a network of 10M+ social media followers while grossing over $32M in revenue since the Company's launch in 2020. During that same timeframe (2020 launch through August 2023), the Company incurred a cumulative cost of goods sold of over $18M.

TEAM

Jay Nouri

Jay Nouri

Co-Founder / Chief Executive Officer

Jay Nouri is the CEO and co-founder of L3VEL3™, a leading brand in the men's grooming industry. His contributions to the brand and the barbering industry as a whole have been instrumental in shaping the success and reputation of L3VEL3™. 

Jay Nouri's visionary leadership has been the driving force behind L3VEL3™. He recognized the need for high-quality grooming products for men and barbers and set out to fill that gap in the market. Under his guidance, L3VEL3™ has become synonymous with excellence and innovation. 

Industry Collaboration: Jay Nouri has fostered strong relationships with influential Artists and professionals in the barbering industry. Collaborating with renowned figures such as A-Rod, Los Cut It, and Mr. Official, he has brought together a community of experts dedicated to uplifting the barbering industry to the same level as the salon industry.

Jay Nouri's commitment to ethics and innovation is at the core of L3VEL3™'s brand philosophy. He has ensured that the brand maintains ethical practices throughout the product chain, empowering Artists and making high-quality grooming products accessible to consumers. Jay Nouri's innovative mindset has driven the development of results-driven formulas, cutting-edge hairstyling trends, and engaging social media strategies. 

Tareq Nouri

Tareq Nouri

Co-Founder / Chief Operating Officer

As the Chief Operating Officer (COO) and Head of Operations at L3VEL3™, Terry Nouri is responsible for overseeing daily operations, strategic planning, and optimizing operational processes. He leads a team of professionals, manages the supply chain, ensures product quality, and fosters cross-functional collaboration. Terry plays a crucial role in driving operational excellence, efficiency, and customer satisfaction within the company.
Ammar Nouri

Ammar Nouri

Co-Founder / Chief Distribution Officer

As the Chief Distribution Officer (CDO) at L3VEL3™, Ammar Nouri is responsible for leading the distribution strategy and operations of the company. He oversees the distribution network, manages relationships with distributors and retailers, and develops strategies to expand market reach. Ammar plays a key role in optimizing distribution channels, ensuring product availability, and driving growth through effective distribution partnerships. He works closely with the sales and marketing teams to develop distribution plans that align with the company's overall objectives and drive success in the market.
Yadiel Rodriguez Rodriguez

Yadiel Rodriguez Rodriguez

Co/Owner & Chief Marketing Officer

As the Chief Marketing Officer (CMO) of L3VEL3™, Arod Rodriguez plays a crucial role in shaping and executing the company's marketing strategies. He is responsible for overseeing all marketing initiatives and ensuring consistent messaging across various channels. Arod leads the development and implementation of marketing campaigns, brand promotions, and digital marketing efforts to increase brand awareness and drive sales. He leverages his expertise in social media and digital platforms to enhance the brand's online presence and engage with the target audience. Arod also collaborates with other teams to align marketing efforts with product development, customer experience, and business objectives, ultimately contributing to the overall growth and success of L3VEL3™.
Jesus Santellanes

Jesus Santellanes

Sales Manager

As the Sales Manager, Jesus holds a crucial leadership position within the organization, responsible for overseeing and managing the sales team to achieve revenue targets and drive business growth. His primary role involves developing and implementing effective sales strategies aligned with the company's objectives, motivating and coaching the sales team, and devising plans to maximize sales performance. Jesus leads, trains, and guides the sales team, setting clear performance targets and providing ongoing coaching and feedback to ensure their success. He also conducts market research, collaborates with other departments, manages the sales budget, and provides regular sales reports and updates to senior management. Jesus plays a pivotal role in driving the company's revenue growth, maintaining strong customer relationships, and fostering a high-performing sales culture within the organization.

Ghaith AR.

Ghaith AR.

General Manager/3D Design

As the General Manager, Ghiath plays a pivotal role in leading the brand to success. With a 3D background and quality control expertise, coupled with research and development responsibilities, he brings a unique skill set to the organization. Ghiath is responsible for overseeing various aspects of the brand's operations, ensuring product quality, innovation, and continuous improvement. Leveraging his 3D technology knowledge, he enhances product design, prototyping, and visualization processes, creating visually appealing and innovative products that resonate with the target market. Ghiath also leads research and development efforts, identifying market trends, technologies, and materials to drive product innovation based on consumer insights and feedback. Additionally, he manages day-to-day operations, collaborates with cross-functional teams, and represents the brand at industry events, contributing to the brand's growth and market presence. Ghiath's leadership, technical expertise, and strategic vision are integral to the brand's ongoing success in the competitive marketplace.

Trisha Parker

Trisha Parker

Accounting Controller

As a seasoned financial expert with over two decades of comprehensive accounting experience, I bring a wealth of expertise in financial management, strategic planning, and business development. My professional journey has been marked by a relentless pursuit of excellence and a commitment to delivering impactful financial solutions. I have success in managing complex financial systems and ensuring regulatory compliance. Throughout my career, I have provided invaluable financial insights to the businesses I have worked for, aiding them in making informed decisions and achieving financial stability. Currently I am serving as the Controller for L3VEL3 LLC, a company that has allowed me to use all of my skills mentioned above with passion and purpose.

TERMS

LV3
Overview
PRICE PER SHARE
$3.50
DEADLINE
Feb. 14, 2024 at 7:59 AM UTC
VALUATION
$35M
FUNDING GOAL
$15k - $1.23M
Breakdown
MIN INVESTMENT
$297.50
MAX INVESTMENT
$1,234,999.50
MIN NUMBER OF SHARES OFFERED
4,285
MAX NUMBER OF SHARES OFFERED
352,857
OFFERING TYPE
Equity
SHARES OFFERED
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$8,516,027

$6,520,017

Cash & Cash Equivalents

$277,491

$337,713

Accounts Receivable

$736,515

$311,023

Short-Term Debt

$1,592,834

$1,768,251

Long-Term Debt

$3,594,809

$3,971,714

Revenue & Sales

$9,384,593

$7,714,566

Costs of Goods Sold

$4,535,182

$4,113,610

Taxes Paid

$0

$0

Net Income

-$468,796

-$681,741

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives & Bonuses*

Combo/Avid Investor Perk

Invest $1,000+ within the first 48 hours and receive 5% bonus shares 

Invest $10,000+ within the first 48 hours and receive 15% bonus shares

Invest $2,500+ within the first two weeks and receive 5% bonus shares

Invest $10,000+ within the first two weeks and receive 10% bonus shares

Flash perk

At 45 days in: Invest $10,000+ within the first 48 hours and receive 15% bonus shares

Volume-Based Perks

Tier 1 Perk — Invest $500+ and receive an Investor Certificate

Tier 2 Perk — Invest $1,000+ and receive a Gift Card Code valued at $100

Tier 3 Perk — Invest $2,500+ and receive a Gift Card Code valued at $250

Tier 4 Perk — Invest $5,000+ and receive a Gift Card Code valued at $500 + 5% bonus shares

Tier 5 Perk — Invest $10,000+ and receive a Gift Card Code valued at $1,000, a 10% Annual Retail Discount on lv3.com, 2 Free tickets** to any of the 4 major Hair Expos in the US + 5% bonus shares

Tier 6 Perk — Invest $25,000+ and receive a Gift Card Code valued at $1,000, a 20% Annual Retail Discount on lv3.com, 4 Free tickets** to any of the 4 major Hair Expos in the US + 10% bonus shares

Tier 7 Perk — Invest $50,000+ and receive a Gift Card Code valued at $1,000, a 25% Annual Retail Discount on lv3.com, 4 Free tickets** to any of the 4 major Hair Expos in the US + 15% bonus shares

Tier 8 Perk — Invest $100,000+ and receive a Gift Card Code valued at $1,000, a 30% Annual Retail Discount on lv3.com, 4 Free tickets** to any of the 4 major Hair Expos in the US + 20% bonus shares

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account.

**The Company will reach out to its investor base at the closing of the round to obtain any personal information that may be needed in order to facilitate the transfer of the(se) ticket(s).

The 10% StartEngine Owners' Bonus

LV3 Holdings, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $3.50 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $350. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

ALL UPDATES

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REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into LV3.

10%

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Owners bonus

Owner’s Bonus

Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).

$500

Tier 1 Perk

Invest $500+ and receive an Investor Certificate

$1,000

Tier 2 Perk

Invest $1,000+ and receive a Gift Card Code valued at $100

$2,500

Tier 3 Perk

Invest $2,500+ and receive a Gift Card Code valued at $250

$5,000

Tier 4 Perk

Invest $5,000+ and receive a Gift Card Code valued at $500 + 5% bonus shares

$10,000

Tier 5 Perk

Invest $10,000+ and receive a Gift Card Code valued at $1,000, a 10% Annual Retail Discount on lv3.com, 2 Free tickets to any of the 4 major Hair Expos in the US + 5% bonus shares

$25,000

Tier 6 Perk

Invest $25,000+ and receive a Gift Card Code valued at $1,000, a 20% Annual Retail Discount on lv3.com, 4 Free tickets to any of the 4 major Hair Expos in the US + 10% bonus shares

$50,000

Tier 7 Perk

Invest $50,000+ and receive a Gift Card Code valued at $1,000, a 25% Annual Retail Discount on lv3.com, 4 Free tickets to any of the 4 major Hair Expos in the US + 15% bonus shares

$100,000

Tier 8 Perk

Invest $100,000+ and receive a Gift Card Code valued at $1,000, a 30% Annual Retail Discount on lv3.com, 4 Free tickets to any of the 4 major Hair Expos in the US + 20% bonus shares

JOIN THE DISCUSSION

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HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

WHY STARTENGINE?

REWARDS

We want you to succeed and get the most out of your money by offering rewards and memberships!

SECURE

Your info is your info. We take pride in keeping it that way!

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Crowdfunding

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Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.

RAISED
$266,213.02
INVESTORS
117
MIN INVEST
$297.50
VALUATION
$35M

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