GET A PIECE OF LV3
LV3 Holdings, Inc. ("LV3" or the "Company") is a luxury men's grooming line. Our product, L3VEL3™, is an A to Z hair care and grooming product line that is suitable for everyone. In less than 3 years, we have expanded our products into 30+ countries, and have grown a network of 10M+ social media followers while grossing over $32M in revenue since the Company's launch in 2020. During that same timeframe (2020 launch through August 2023), the Company incurred a cumulative cost of goods sold of over $18M.
As a Pro Beauty Association Member, ISO certified brand, and as one of Salon Centric's top-selling product, our brand has amassed 10M+ followers and produced over $32M in sales.*
We’ve expanded our products into 30+ countries, with our Beauty Supply rollout across the nation into over 5000 beauty suppliers, and our anticipated Nationwide rollout to all 2400+ Sally Beauty locations in Q1 2024.
The men's grooming market is projected to reach $132B by 2030. We’re expanding from the professional market to deliver our high-quality and affordable products directly to consumers.
*Source, During that same timeframe (2020 launch through August 2023), the Company incurred a cumulative cost of goods sold of over $18M.
the pitch
L3VEL3™ is an A to Z product and accessory brand designed specifically for male hair care and grooming. Born from the barbershop, our artist-driven brand promises professional results through our high-quality products available at an affordable price.
Our mission is to uplift the men's industry to new heights through ethical innovation. With influential backers like A-Rod (@arod23pr), Los Cut It (@los_cut_it), and Bengie @barberobengie), we believe we're set to shake up men's grooming. Join us in transforming the game and making high-quality products accessible to all.
Men’s grooming is in our DNA and our brand has been built by Artists for Artists. Now, we invite you to level up with L3VEL3.
The OPPoRTUNITY & OUR BUSINESS MODEl
We believe the industry leans more on women's cosmetics and personal care, leaving men’s grooming as more of an afterthought. L3VEL3 seeks to change this by shifting the focus to the thriving barbering scene to enhance traditional men’s grooming. We recognized this glaring void in the market of men's professional products, which is why we created an extensive A to Z brand offering over 150+ products tailored exclusively for men. From hair and grooming products to accessories, to clothing, we've got it all at an ethical price point that leaves luxury brands feeling the sting. Our affordable price tag of 10 - 12$ (with almost double the ounces) aims to ensure that guys get what works for the right price.
While competitors claim to cater to men, they seem to fall short when it comes to a complete range of quality care products that don't break the bank. Brands like American Crew, REDKEN, and Paul Mitchell offer men's lines, but are generic with no soul & we feel none match our comprehensive A-Z approach to men's hair care.
Not only do we help consumers, but we help barbers tackle the industry’s pain points head-on. For most barbershops lacking retail options, our program can empower them to sell, our retail program empowers them to sell products while preserving healthy margins. And our special bulk purchase program and discounted prices benefits both owners and barbers. As we expand, we're transforming the educational landscape in men's grooming with our team of 20+ world-class educators offering seminars, videos, and classes worldwide.
THE MARKET & OUR TRACTION
L3VEL3 aims to be the go-to household brand to groom you to greatness. We’re setting our sights on the booming global men's grooming products market, which has already hit a whopping USD 74.8 billion in 2021.
And we believe that's just the beginning!
With a projected CAGR of 6.58%, the market is expected to reach a staggering USD 132.73 billion by 2030. (Source) We believe L3VEL3 is strategically positioned to seize this opportunity by offering our extensive A to Z product and accessory range designed exclusively for men. As the industry's pioneer, L3VEL3™ is carving its path to success, bringing affordability and innovation to consumers while creating essential avenues for barbers to thrive.
*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.
With an international trademark registration spanning 150+ countries, and ~$32.5M in revenue since the Company's launch in 2020, we believe LV3 has solidified its presence on a global scale. During that same timeframe (2020 launch through August 2023), the company incurred a cumulative cost of goods sold of ~$18.5M. Additionally, our status as a Pro Beauty Association Member, ISO Certification, and our Co-Founder, Arod, voted one of the top barbers in the world, solidifies our position to continue our growth and presence in the industry.
why invest
Join us in fueling L3VEL3 to rise in success and style! With ambitious expansion plans and a commitment to innovation, we believe we're ready to enhance the men's grooming industry. We're planning to introduce L3VEL3™ Pro, a premium professional product line with cutting-edge formulations and sleek packaging. As we venture into 2023, we're seeking to expand our US distribution, lower international distribution prices, and offer a new container pricing program to cater to new markets worldwide. Education is at our core, and we're bringing in top-notch colorist educators and multi-language content to empower professionals and enthusiasts alike.
*Rendering of the company's aspirations for future expansion. The image is a computer-generated demo version. The expansion is not currently under development.
By investing in L3VEL3™, you're not just supporting a brand; you're driving the transformation of male haircare and setting new standards of style and confidence.
Together, let's redefine grooming excellence and make L3VEL3™ the brand of choice for barbers and consumers worldwide. Invest now and l3vel up with L3VEL3!
LV3 Holdings, Inc. ("LV3" or the "Company") is a luxury men's grooming line. Our product, L3VEL3™, is an A to Z hair care and grooming product line that is suitable for everyone. In less than 3 years, we have expanded our products into 30+ countries, and have grown a network of 10M+ social media followers while grossing over $32M in revenue since the Company's launch in 2020. During that same timeframe (2020 launch through August 2023), the Company incurred a cumulative cost of goods sold of over $18M.
Jay Nouri
Co-Founder / Chief Executive Officer
Jay Nouri's visionary leadership has been the driving force behind L3VEL3™. He recognized the need for high-quality grooming products for men and barbers and set out to fill that gap in the market. Under his guidance, L3VEL3™ has become synonymous with excellence and innovation.
Industry Collaboration: Jay Nouri has fostered strong relationships with influential Artists and professionals in the barbering industry. Collaborating with renowned figures such as A-Rod, Los Cut It, and Mr. Official, he has brought together a community of experts dedicated to uplifting the barbering industry to the same level as the salon industry.
Jay Nouri's commitment to ethics and innovation is at the core of L3VEL3™'s brand philosophy. He has ensured that the brand maintains ethical practices throughout the product chain, empowering Artists and making high-quality grooming products accessible to consumers. Jay Nouri's innovative mindset has driven the development of results-driven formulas, cutting-edge hairstyling trends, and engaging social media strategies.
Tareq Nouri
Co-Founder / Chief Operating Officer
Ammar Nouri
Co-Founder / Chief Distribution Officer
Yadiel Rodriguez Rodriguez
Co/Owner & Chief Marketing Officer
Jesus Santellanes
Sales Manager
Ghaith AR.
General Manager/3D Design
Trisha Parker
Accounting Controller
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives & Bonuses*
Combo/Avid Investor Perk
Invest $1,000+ within the first 48 hours and receive 5% bonus shares
Invest $10,000+ within the first 48 hours and receive 15% bonus shares
Invest $2,500+ within the first two weeks and receive 5% bonus shares
Invest $10,000+ within the first two weeks and receive 10% bonus shares
Flash perk
At 45 days in: Invest $10,000+ within the first 48 hours and receive 15% bonus shares
Volume-Based Perks
Tier 1 Perk — Invest $500+ and receive an Investor Certificate
Tier 2 Perk — Invest $1,000+ and receive a Gift Card Code valued at $100
Tier 3 Perk — Invest $2,500+ and receive a Gift Card Code valued at $250
Tier 4 Perk — Invest $5,000+ and receive a Gift Card Code valued at $500 + 5% bonus shares
Tier 5 Perk — Invest $10,000+ and receive a Gift Card Code valued at $1,000, a 10% Annual Retail Discount on lv3.com, 2 Free tickets** to any of the 4 major Hair Expos in the US + 5% bonus shares
Tier 6 Perk — Invest $25,000+ and receive a Gift Card Code valued at $1,000, a 20% Annual Retail Discount on lv3.com, 4 Free tickets** to any of the 4 major Hair Expos in the US + 10% bonus shares
Tier 7 Perk — Invest $50,000+ and receive a Gift Card Code valued at $1,000, a 25% Annual Retail Discount on lv3.com, 4 Free tickets** to any of the 4 major Hair Expos in the US + 15% bonus shares
Tier 8 Perk — Invest $100,000+ and receive a Gift Card Code valued at $1,000, a 30% Annual Retail Discount on lv3.com, 4 Free tickets** to any of the 4 major Hair Expos in the US + 20% bonus shares
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account.
**The Company will reach out to its investor base at the closing of the round to obtain any personal information that may be needed in order to facilitate the transfer of the(se) ticket(s).
The 10% StartEngine Owners' Bonus
LV3 Holdings, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $3.50 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $350. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.
Members get an extra 10% shares in addition to rewards below!
Owner’s Bonus
Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
Tier 1 Perk
Invest $500+ and receive an Investor Certificate
Tier 2 Perk
Invest $1,000+ and receive a Gift Card Code valued at $100
Tier 3 Perk
Invest $2,500+ and receive a Gift Card Code valued at $250
Tier 4 Perk
Invest $5,000+ and receive a Gift Card Code valued at $500 + 5% bonus shares
Tier 5 Perk
Invest $10,000+ and receive a Gift Card Code valued at $1,000, a 10% Annual Retail Discount on lv3.com, 2 Free tickets to any of the 4 major Hair Expos in the US + 5% bonus shares
Tier 6 Perk
Invest $25,000+ and receive a Gift Card Code valued at $1,000, a 20% Annual Retail Discount on lv3.com, 4 Free tickets to any of the 4 major Hair Expos in the US + 10% bonus shares
Tier 7 Perk
Invest $50,000+ and receive a Gift Card Code valued at $1,000, a 25% Annual Retail Discount on lv3.com, 4 Free tickets to any of the 4 major Hair Expos in the US + 15% bonus shares
Tier 8 Perk
Invest $100,000+ and receive a Gift Card Code valued at $1,000, a 30% Annual Retail Discount on lv3.com, 4 Free tickets to any of the 4 major Hair Expos in the US + 20% bonus shares
0/2500
Cancel anytime before 48 hours before a rolling close or the offering end date.
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