INVEST IN KRIBI COFFEE COMPANY TODAY!
Sustainably Conscious Farm-to-Cup Coffee
$138,701.33 Raised
REASONS TO INVEST
Utilizing patented air-roasting technology, Kribi Coffee Air Roastery is able to offer consumers and connoisseurs something new – a cup of coffee that is authentically farm fresh, distinctly flavorful, and uniquely experiential.
Throughout the world, coffee is one of the largest traded commodities. In particular, the global market for specialty coffee is at a five year high with a market share slated to reach over $117.89 billion by 2028.*
With a threefold growth strategy that includes retail shops, wholesale, and eCommerce, we believe Kribi Coffee Air Roastery is moving quickly to corner valuable market share in the coffee industry, while also upholding a global social mission of achieving fair trade collaboration, community outreach, and environmental sustainability.
*Market information provided by the National Coffee Association and Adroit Market Research (source, source)
Fueling Social Change One Cup of Coffee At a Time
Kribi Coffee Air Roastery is on a mission to raise the standard for sustainable coffee roasting. From farm to cup, every step of our company’s process is intentional and designed to empower.
Each cup of our specialty coffee starts with raw green coffee beans, grown by a collective of independent farms in Cameroon, Democratic Republic of the Congo, Ethiopia, Rwanda, Kenya, Indonesia, Colombia, and Costa Rica - some of which are women-owned and operated, with many being organic.
Kribi Coffee utilizes a unique eco-friendly roasting process – known as air roasting (or fluid-bed roasting) – at our retail locations, serving customers the experience of freshly crafted coffee, made to order, and roasted on the spot. Beyond our stores in Chicago, we wholesale our air roasted coffee to other small businesses and coffee shops, providing them an opportunity to expand their offerings, in addition to the direct-to-consumer sales we conduct through our eCommerce storefront.
The Problem
The World is Drinking Stale Coffee
Raw green coffee beans are alchemized into the brown, brewable beans we all know and love during the roasting process. The most common roasting method used worldwide is drum-roasting – a technique that works by tumbling beans continuously in a heated drum until the moisture is removed and the oils contained within are unlocked.
The downside to drum-roasting lies with the outer layer of the coffee bean, the chaff. As the coffee is roasted and this chaff falls off, it remains in the drum with the rest of the beans. This thin byproduct is far more susceptible to heat than the coffee beans themselves, resulting in charring as the drum continues to receive heat and which infuses the coffee with a burnt or bitter taste. (source)
(source)
Because coffee begins to oxidize immediately after roasting, it has a short shelf life and the quality quickly becomes compromised - often even before it arrives at the stores where it's sold. As a result, most consumers have never actually experienced the enjoyment of drinking fresh, clean-roasted coffee.
The Solution
Fresh, Quality Coffee Air-Roasted On-Site and On-Demand
At Kribi Coffee Air Roastery, our coffee beans are sourced globally via our partnerships with local farmers in each region which allow us to implement sustainable agricultural practices, better working conditions, and quality-of-life improvements for these communities. We are seeking to solve the issue of unfair compensation by controlling each step of the supply chain in order to pay our farmers significantly more than large corporations.
We also make all of our coffee using the alternative method of air-roasting, which entails roasting green coffee beans in a heated vortex that carries away the lightweight chaff, eliminating any byproduct that may influence the final product.
All of our coffee is roasted in-house, in small batches, so that customers can witness the process live, enjoy a cup of coffee at peak freshness, and taste the difference for themselves - all within 10 minutes!
The Market
The Coffee Industry Craves Innovation
According to industry reports, the market share for specialty coffee shops is expected to increase by $68B between 2021 and 2026, with an accelerating growth of 13.02% CAGR. While coffee consumption continues to increase, the industry is still lacking methods that personalize production and customize the delivery of specialty coffee.
(source)
Kribi Coffee Air Roastery believes that by providing the elevated experience of farm-to-cup fresh coffee, we have tapped into a unique niche within an ever-growing market. Combined with our commitment to supporting social change and sustainability initiatives, we believe we are setting ourselves apart from other coffee companies every day. We’re contributing to the conversations that matter to our customers and ourselves.
Our Traction
Generating a Buzz for Better Coffee
Since launching, Kribi Coffee Air Roastery has been able to successfully grow revenue across multiple avenues. In 2021, we achieved $1.1 million in revenue with zero advertising! Ranked one of the 10 Best Coffee Shops in Chicago by Modern Luxury Magazine, our retail storefront has a strong and loyal customer base. Meanwhile, the wholesale aspect of the business has grown exponentially and is driven largely by enthusiastic word-of-mouth. Currently, 37% of our revenue comes from our wholesale business, which is set to scale rapidly.
Since the beginning, Kribi Coffee has caught the attention of Starbucks Co-Founder Zev Siegl, who currently acts as an advisor and pro-bono mentor to the brand.
Current plans for expansion include opening more storefronts, the completion of a scaled eCommerce site, and development of the brand’s own smartphone app, so that even more consumers can purchase Kribi Coffee products nationwide.
Why Invest
A Bright and Bold Vision for the Future
Having already established ourselves as a strong competitor within the coffee industry, Kribi Coffee Air Roastery is ready to do more and give more. Besides bringing the world a better cup of coffee, our vision is to empower even more farming cooperatives and small growers around the world, with a focus on African communities.
With additional working capital for inventory, sales, marketing, facilities, and technology, we can continue our practices of providing farmers with higher wages and implementing more sustainable coffee production methods. We hope you’ll consider joining our global mission by investing in Kribi Coffee Air Roastery today.
ABOUT
HEADQUARTERS
536 N. Oak Park Avenue
Oak Park, IL 60302
WEBSITE
View Site
Kribi Coffee Air Roastery is a growing coffee business operating locally in the Chicago area, while also serving the global community at large. Our fresh coffee concept combines the use of ethically-sourced green coffee beans, with a proprietary technique of air-roasting the raw beans in-house, on-demand.
TEAM
Jacques E. Shalo
President/CEO
Amir Semsarieh
Vice President of Warehouse Operations
Amir currently manages Kribi Coffee's wholesale, roasting, packaging and coffee and equipment services.
Jeremiah Shalo
Brand Strategist & Designer
Jeremiah has designed for major beverage companies including Goose Island Brewery.
He is responsible for the design and branding elements that make Kribi Coffee what it is today.
Anne Shalo
Vice President of Operations - Kribi Coffee UK
David W. Hines
Executive Vice President
Dr. Hines serves an investor, dirtector and advisor at Kribi Coffee Company.
Zev Siegl
Advisor
Zev has served as a pro-bono advisor to Kribi Coffee Company since its inception in 2019.
Abbey Brumfiel
Executive Director - Store Operations
At Kribi Coffee, Abbey oversees operations at the Forest Park, IL location as well as the opening of the company's new location in Oak Park, IL.
Alex Haussmann
Vice President of Business Development
Kirbi Isaac
Chief Operating Officer
Prior to working for Kribi, Kirbi worked as a National Buyer for one of the nation's leading retail grocers, ALDI, Inc.
Ron Leskiw
Consultant
As a serial entrepreneur, he assumed ownership of the ConAgra/Orville Redenbacher popcorn production facility in Valparaiso, IN. His experience includes manufacturing processes for food and beverage standards and certification.
Kyle Abongnwi
Coffee Quality Assurance Manager
TERMS
Kribi Coffee Company
Overview
PRICE PER SHARE
$5
DEADLINE
Feb 28, 2023
VALUATION
$10.45M
FUNDING GOAL
$10k - $1M
Breakdown
MIN INVESTMENT
$500
MAX INVESTMENT
$1,000,000
MIN NUMBER OF SHARES OFFERED
2,000
MAX NUMBER OF SHARES OFFERED
200,000
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives & Bonuses*
Time-Based:
Friends and Family Early Birds
Invest $500 within the first 72 hours and receive 15% bonus shares
Super Early Bird Bonus
Invest $500 within the first 72 hours and receive 10% bonus shares
Early Bird Bonus
Invest $300 within the first 7 days and receive 5% bonus shares
Amount-Based:
$500+ | Bronze Investor
Invest $500+ and receive a free bag of Mount Oku coffee
$1,000+ | Silver Investor
Invest $1,000+ and receive 5% discount on products or merchandise bought on the website (ONE TIME) + (1) free bag of Mount Oku coffee
$2,500+ | Gold Investor
Invest $2,500+ and receive 10% discount on products or merchandise bought on the website (ONE TIME) + (2) free bags of Mount Oku coffee
$5,000+ | Platinum Investor
Invest $5,000+ and receive 10% discount on products or merchandise bought on the website (ONE TIME) + (3) free bags of Mount Oku coffee + 5% bonus shares
$10,000+ | Diamond Investor
Invest $10,000+ and receive 20% discount on products or merchandise bought on the website (ONE TIME) + Investor’s Goodie Bag (5 items) + 10% bonus shares
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Kribi Coffee Company will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $105.18 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $10,518. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”. Inter company debt or back payments. Vendor payments.
ALL UPDATES
02.26.23
‼️ Only 1 day left to invest in Kribi Coffee ‼️
Hello, Kribi Coffee Community, 👋
There's only one day left to invest in Kribi Coffee on StartEngine!
Our coffee beans are sourced globally via our partnerships with local farmers within each region, which allows us to implement sustainable agricultural practices, improve working conditions, and enhance the quality of life for these communities. Our goal is to solve the issue of unfair compensation by controlling each step of the supply chain so that we can pay our farmers significantly more than large corporations.
You have one last opportunity to invest in fresh, quality coffee that is air-roasted on-site and on demand.
We hope you’ll consider joining our global mission by investing in Kribi Coffee Air Roastery today.
Warmly,
Jacques E. Shalo
President/CEO
Kribi Coffee
02.24.23
Kribi Coffee’s Campaign Is Coming to a Finish. 🏁
Hello, Kribi Coffee Community! 👋
There are only 3 days left to invest in Kribi Coffee on StartEngine!
Kribi Coffee Air Roastery is on a mission to raise the standards for sustainable coffee. Every step of our company’s process is intentional and designed to empower and solve the issue of unfair compensation by controlling each step of the supply chain to pay our farmers significantly more than large corporations. Kribi Coffee Air Roastery sources coffee beans globally through our partnerships with local farmers in each region. This enables us to implement sustainable agricultural practices, improve working conditions, and improve the quality of life for these communities. The goal of our program is to control every step of the supply chain to pay our farmers significantly more than large corporations.
You don’t want to miss this incredible investment opportunity!
So, if you haven't already, now is a great time to invest in Kribi Coffee and help us continue to make this thing happen.
And if you have already invested in Kribi Coffee, well, then spread the word and get your network on board too!
What are you waiting for?!
Head over to our StartEngine raise page and invest for as little as $500.00 while time permits!
Warmly,
Jacques E. Shalo
President/CEO
02.22.23
🔔 Only 5 Days left to Invest 🔔
Hello, Kribi Coffee Community, ☕
At Kribi Coffee's retail locations, we roast our coffee using an eco-friendly process known as air roasting. Our customers love our bold freshly roasted brewed coffee.
Kribi Coffee Air Roastery is cornering valuable market share in the coffee industry with our threefold growth strategy: retail, wholesale, and e-commerce. As we expand to new locations in the Chicagoland area, we continue to build our loyal community and broaden our products and menu by serving freshly prepared food and beverages.
It’s only $500 to invest: you can be a part of the company offering both advanced air-roasting technology and sustainable coffee.
There are only FIVE days left to join Kribi Coffee. To learn more, hop on our fundraising page on StartEngine crowdfunding page today for all the details and sign up!
Learn more by visiting our raise page on StartEngine. Please also share this amazing opportunity with your network!
Warmly,
Jacques E. Shalo
President/CEO
02.21.23
!!!!Investment Notice!!!!!
We're excited to see our community come in and invest in Kribi Coffee Company! We are on a roll and so far our community has invested a total of $107,000 into the offering! Thank you, thank you, thank you!!! We are so appreciative!
With only 6 DAYS left to invest, we hope you join in as well! Invest in Kribi Coffee Company! StartEngine
Please refer to the Company’s offering materials for further information and refer to the Company’s Risk Factors.
02.21.23
🔔 Only 1 week left to invest in Kribi Coffee on StartEngine! 🔔
The specialty coffee market is growing at an unprecedented rate, and that’s why this is the perfect time to invest in Kribi Coffee! Specialty coffee is skyrocketing for several reasons: the increase in the urban population, new brewing methods, and increased purchasing power in many developing countries. In 2021, the specialty coffee market share was valued at $28.44 billion and was projected to reach $71.21 billion by 2028. It is expected to grow at a CAGR of 14.01% from 2021 to 2028.
For those who have invested already, this is another chance to double down on your investment. Spread the word – and the wealth – to your friends, family, and colleagues about this investment opportunity!
Please visit our raise page at StartEngine to invest and learn more! Thank you for your continued support and belief in our vision.
Warmly,
Jacques E. Shalo
President/CEO
02.14.23
Time Is Running Out!
Hello, Kribi Coffee Community!
This is a reminder that there are only two weeks left to invest in our campaign on StartEngine.
Kribi Coffee strives to do a world of good with each and every cup of coffee we sell. We’ve found success by supporting the most sustainable – and the most equitable – coffee-growing methods. We believe delicious coffee brings people together. Brew up some of your favorite coffee, and check out our investment opportunity today.
Learn more by visiting our raise page on StartEngine. Please share this amazing opportunity with your network!
Warmly,
Jacques E. Shalo
President/CEO
01.31.23
1 month left to invest in Kribi Coffee
Hello, Kribi Coffee Community, 👋
There's only one month left to invest in Kribi Coffee on StartEngine!
The country may face inflation and economic decline, but the coffee business isn't going anywhere. In fact, a report by the National Coffee Association indicates that the specialty coffee market in the United States is growing at an annual rate of 9.2%. The global specialty coffee market is estimated to be worth $30 billion, and is expected to reach $50 billion by 2025.
Like most products, as popularity grows, so does technology and innovation. Kribi Coffee did just that with our patented air-roasting technology, which can offer consumers and connoisseurs a fresh roasted and brewed cup in as little as 7 minutes from the minute they walk in.
With your investment, we aim to continue improving our air-roasting technology and delivering the freshest and most sustainable coffee production methods, while multiplying our profits! We hope you’ll consider joining our global mission by investing in Kribi Coffee Air Roastery today.
Warmly,
Jacques E. Shalo
President/CEO
Kribi Coffee
01.26.23
Kribi Is Bringing Quality Coffee
Bitter is NOT Better
Kribi is already famous for our unwavering commitment to social justice, but we didn’t forget about flavor. Kribi’s Coffee’s unique air-roasting ensures it isn’t your neighborhood donut shop coffee. We’re dedicated to bringing our loyal customers high-quality, sustainable coffee - made fresh to order!
The Kribi Coffee Game Changer
Good coffee starts with good beans! Traditional drum roasting is not only bad for our planet, but the gas-powered process leaves a bitter taste, as drum roasting burns the coffee bean’s outer layer. As a result of the chaff being removed from the bean during air roasting, there is a significant improvement in taste. Kribi Coffee’s innovation is electric air roasting: this process removes the coffee beans’ outer layer without burning it. Besides the delicious flavor explosion, electric-powered technology is better for our planet!
Invest In A Better Morning Cup of Joe
Kribi Coffee Air Roastery has been crafting and serving fresh, locally roasted coffee. While we continue to expand our offerings and locations, we never stray from our core mission: to provide a sustainable, eco-friendly sourced coffee that you can enjoy anywhere!
Check out our investor page to learn about how you can help coffee lovers from losing their favorite neighborhood gathering place.
Warmly,
Jacques E. Shalo
President/CEO
01.25.23
Kribi Coffee Webinar Recap
Hello Kribi Coffee Community, ☕
Kribi Coffee Webinar Recap
Kribi Coffee is making a big splash in the gourmet coffee industry: we utilize ethically-sourced green coffee beans, along with a proprietary air-roasting process, and the beans are roasted in-house and on-demand. Watch the full recap of our latest webinar here.
Read on to explore how Kribi Coffee is working together to solve two fundamental problems in the coffee industry. First, there is the problem of poverty in the agricultural sector. The second issue concerns the coffee industry and the process of air-roasting coffee beans.
Crafting A More Caring Cup
Kribi Coffee Air Roastery aims to raise the standard of sustainable coffee roasting. 80% of the 12.5 million farms are operated by small and single-family-owned farms from all across the world. Intense market competition, price volatility, and climatic changes have created havoc for small farmers. We are seeking to solve this problem by working with 600 farmers in Cameroon: By partnering directly with these farmers and paying them slightly more than market value, we believe that we will be able to introduce a much more sustainable method of getting coffee, empowering the farmers so that the process continues in a way that will result in better coffee for years to come.
“The lion's share is in the hands of the roaster.”
As a result of marginalization or inadequate empowerment of farmers, if you examine the value chain of coffee, it's evident that farmers account for only approximately 11% of its total value. By participating in the entire value chain, from supporting the farmers to collaborating with logistics companies to bring green coffee here, we believe we can positively disrupt the current value chain and provide increased value to the farmers.
Roasted To Perfection
Using our patented air roasting technology, we roast every bag of our coffee on demand and deliver it fresh to your doorstep.
Scientific evidence indicates that coffee stales 14 days after it has been roasted. Most coffee companies employ the standard roasting method in large quantities for mass production. Since the coffee becomes oxidized naturally over time, with this process, it is not being consumed at it’s peak freshness. The Kribi Coffee Company uses a technology that revolutionized the way gourmet coffee is produced with its air-roasting process: a combination of small-batch roasting and direct convection heat application to the coffee.
"You need to deploy the roasters so that customers can visualize and taste the coffee." (Zev Siegl, co-founder of Starbucks)
By using crowdfunding, we aim to have five stores in the metropolitan Chicago area. In addition, we plan to expand our retail and wholesale operations. For more information on the details of how Kribi Coffee wants to create a fair playing field for coffee farmers, our air-roasting technology, and our future plans, watch the full webinar video.
Warmly,
Jacques E. Shalo
President/CEO
Kribi Coffee
01.20.23
Invest for as little as $500 with perks
Throughout history, coffee has been a popular beverage, leading to a competitive industry with high profit margins. There are 2 billion people who drink coffee every day! Currently, the U.S. coffee market has reached a 20-year high, and it is growing exponentially internationally as well. More and more people are developing a refined palate regarding their morning brew. Coffee is also one of the most traded commodities in the world: The global specialty coffee market is projected to reach over $117.89 billion by 2028.
Through a three-pronged growth strategy that includes retail outlets, wholesale, and online sales, Kribi Coffee Air Roastery is rapidly gaining valuable market share within the coffee industry, as well as pursuing a global social mission of engaging in direct trade collaborations, community outreach, and environmental sustainability. Now coffee lovers can invest in Kribi Coffee for less than $500!
Invest On StartEngine
When you invest in Kribi Coffee, you’ll own a stake in an innovative international coffee company with solid financials, aggressive growth strategies, and plenty of room to expand.
We are laying the groundwork to continue our growth with new facilities and production capabilities, a strengthened team, expanded distribution networks, and preparations to open new cafes and franchises.
This is a great time to join our investor community, as we’re poised for even greater growth and success in the near future!
Read more about Kribi Coffee Air Roastery by visiting our raise page on StartEngine to learn more about the perks of becoming an early investor.
Contact
Jacques E. Shalo
President/CEO
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
REWARDS
JOIN THE DISCUSSION
0/2500
Patrick Kennedy
3 months ago
It says many of your farms you source from are female owned. Any idea how many?
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Rogerio Da Cunha Maia
4 months ago
Is there any franchise project for the company?
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Rose Mattax
4 months ago
I keep getting emails from StartEngine to complete my investment, which is confusing as I followed the steps to make a $500 investment. Under Portfolio I can see my order details, but for some reason I can no longer find my dashboard. I have contacted them but was wondering if anyone could enlighten me. Sorry, I'm completely new to doing anything like this. Thanks for your help.
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Rodrigo Bermeo
4 months ago
I'm interested in becoming a Platinum investor, where can I try the coffee? Where can we see the finances and what sort of profit is estimated?
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Mirko Turrina
5 months ago
Being myself involved in the coffee packaging industry in P.R.C., I find this start-up interesting, but I can't understand the scalability.
Regarding sustainability, the issue should be clarified, because a fair traded coffee is not necessarily sustainable. The farming method is the key on sustainability (shade-farming vs open-sun farming). Coffee is indeed a commodity business and skills of roasters are key to guarantee a stable flavor: how are your economics and profitability roadmap?
revenue/square feet is also a key indicator and if you will run the roasting in the coffee shop, how will you handle efficiently the logistics?
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James Miller
1 INVESTMENTS
5 months ago
How is this company valued at 10million dollars?
I'm wanting to invest 30k in a company, but I'm wanting to be hands on.
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Jacques Shalo
Kribi Coffee Company
•
7 months ago
Francis Erdman, thank you for your question. At this stage, our sustainability effort is defined as follows: 1. Sourcing green coffee directly from farmers, and in the process - assisting them with better farming methods, 2. Using eco-friendly roasting methods that capture and contain roast byproducts. We hope to have formulated a carbon neutral strategic plan by the end of 2023.
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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
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PINNED BY STARTUP
Francis Erdman
2 INVESTMENTS
7 months ago
1
0