INVEST IN KRIBI COFFEE COMPANY TODAY!

Sustainably Conscious Farm-to-Cup Coffee

Kribi Coffee Air Roastery is a growing coffee business operating locally in the Chicago area, while also serving the global community at large. Our fresh coffee concept combines the use of ethically-sourced green coffee beans, with a proprietary technique of air-roasting the raw beans in-house, on-demand.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Kribi Coffee Company

$86,200.94 Raised

REASONS TO INVEST

Reasons Icon

Utilizing patented air-roasting technology, Kribi Coffee Air Roastery is able to offer consumers and connoisseurs something new – a cup of coffee that is authentically farm fresh, distinctly flavorful, and uniquely experiential.

Reasons Icon

Throughout the world, coffee is one of the largest traded commodities. In particular, the global market for specialty coffee is at a five year high with a market share slated to reach over $117.89 billion by 2028.*

Reasons Icon

With a threefold growth strategy that includes retail shops, wholesale, and eCommerce, we believe Kribi Coffee Air Roastery is moving quickly to corner valuable market share in the coffee industry, while also upholding a global social mission of achieving fair trade collaboration, community outreach, and environmental sustainability.

*Market information provided by the National Coffee Association and Adroit Market Research (sourcesource)

Fueling Social Change One Cup of Coffee At a Time

Kribi Coffee Air Roastery is on a mission to raise the standard for sustainable coffee roasting. From farm to cup, every step of our company’s process is intentional and designed to empower.


Each cup of our specialty coffee starts with raw green coffee beans, grown by a collective of independent farms in Cameroon, Democratic Republic of the Congo, Ethiopia, Rwanda, Kenya, Indonesia, Colombia, and Costa Rica - some of which are women-owned and operated, with many being organic.



Kribi Coffee utilizes a unique eco-friendly roasting process – known as air roasting (or fluid-bed roasting) – at our retail locations, serving customers the experience of freshly crafted coffee, made to order, and roasted on the spot. Beyond our stores in Chicago, we wholesale our air roasted coffee to other small businesses and coffee shops, providing them an opportunity to expand their offerings, in addition to the direct-to-consumer sales we conduct through our eCommerce storefront.

The Problem


The World is Drinking Stale Coffee

Raw green coffee beans are alchemized into the brown, brewable beans we all know and love during the roasting process. The most common roasting method used worldwide is drum-roasting – a technique that works by tumbling beans continuously in a heated drum until the moisture is removed and the oils contained within are unlocked.


The downside to drum-roasting lies with the outer layer of the coffee bean, the chaff. As the coffee is roasted and this chaff falls off, it remains in the drum with the rest of the beans. This thin byproduct is far more susceptible to heat than the coffee beans themselves, resulting in charring as the drum continues to receive heat and which infuses the coffee with a burnt or bitter taste. (source)


(source)


Because coffee begins to oxidize immediately after roasting, it has a short shelf life and the quality quickly becomes compromised - often even before it arrives at the stores where it's sold. As a result, most consumers have never actually experienced the enjoyment of drinking fresh, clean-roasted coffee.

The Solution


Fresh, Quality Coffee Air-Roasted On-Site and On-Demand

At Kribi Coffee Air Roastery, our coffee beans are sourced globally via our partnerships with local farmers in each region which allow us to implement sustainable agricultural practices, better working conditions, and quality-of-life improvements for these communities. We are seeking to solve the issue of unfair compensation by controlling each step of the supply chain in order to pay our farmers significantly more than large corporations.



We also make all of our coffee using the alternative method of air-roasting, which entails roasting green coffee beans in a heated vortex that carries away the lightweight chaff, eliminating any byproduct that may influence the final product.



All of our coffee is roasted in-house, in small batches, so that customers can witness the process live, enjoy a cup of coffee at peak freshness, and taste the difference for themselves - all within 10 minutes!

The Market


The Coffee Industry Craves Innovation

According to industry reports, the market share for specialty coffee shops is expected to increase by $68B between 2021 and 2026, with an accelerating growth of 13.02% CAGR. While coffee consumption continues to increase, the industry is still lacking methods that personalize production and customize the delivery of specialty coffee.

(source)


Kribi Coffee Air Roastery believes that by providing the elevated experience of farm-to-cup fresh coffee, we have tapped into a unique niche within an ever-growing market. Combined with our commitment to supporting social change and sustainability initiatives, we believe we are setting ourselves apart from other coffee companies every day. We’re contributing to the conversations that matter to our customers and ourselves.

Our Traction


Generating a Buzz for Better Coffee

Since launching, Kribi Coffee Air Roastery has been able to successfully grow revenue across multiple avenues. In 2021, we achieved $1.1 million in revenue with zero advertising! Ranked one of the 10 Best Coffee Shops in Chicago by Modern Luxury Magazine, our retail storefront has a strong and loyal customer base. Meanwhile, the wholesale aspect of the business has grown exponentially and is driven largely by enthusiastic word-of-mouth. Currently, 37% of our revenue comes from our wholesale business, which is set to scale rapidly.



Since the beginning, Kribi Coffee has caught the attention of Starbucks Co-Founder Zev Siegl, who currently acts as an advisor and pro-bono mentor to the brand.


Current plans for expansion include opening more storefronts, the completion of a scaled eCommerce site, and development of the brand’s own smartphone app, so that even more consumers can purchase Kribi Coffee products nationwide.

Why Invest


A Bright and Bold Vision for the Future 

Having already established ourselves as a strong competitor within the coffee industry, Kribi Coffee Air Roastery is ready to do more and give more. Besides bringing the world a better cup of coffee, our vision is to empower even more farming cooperatives and small growers around the world, with a focus on African communities.


With additional working capital for inventory, sales, marketing, facilities, and technology, we can continue our practices of providing farmers with higher wages and implementing more sustainable coffee production methods. We hope you’ll consider joining our global mission by investing in Kribi Coffee Air Roastery today.



ABOUT

HEADQUARTERS

536 N. Oak Park Avenue
Oak Park, IL 60302
VALUATION

$10.45M

Kribi Coffee Air Roastery is a growing coffee business operating locally in the Chicago area, while also serving the global community at large. Our fresh coffee concept combines the use of ethically-sourced green coffee beans, with a proprietary technique of air-roasting the raw beans in-house, on-demand.

TEAM

Jacques E. Shalo
Jacques E. Shalo
President/CEO

Born and raised in a coffee farm in Cameroon, Shalo has 30+ years in the coffee business. After 20+ years of executive management experiences at Salesforce.com, Oracle and IBM, Shalo founded Java Master International in 2016. The latter is the patent holder of the Java Master™ Air Roasters. Shalo is a serial entrepreneur and currently serves as President/CEO of Kribi Coffee Company.

Amir Semsarieh
Amir Semsarieh
Vice President of Warehouse Operations

With 11+ years coffee experience, Amir has served as an owner-operator of several coffee shops. Prior to that Amir lead the introduction and management of Italian coffee company - Filicori-Zuchinni Coffee in the US.

Amir currently manages Kribi Coffee's wholesale, roasting, packaging and coffee and equipment services.

Jeremiah Shalo
Jeremiah Shalo
Brand Strategist & Designer

Jeremiah is an independent illustrator and graphic designer based in Chicago. His illustration style is graphic, humorous, and colorfully bold.

Jeremiah has designed for major beverage companies including Goose Island Brewery.

He is responsible for the design and branding elements that make Kribi Coffee what it is today.

Anne Shalo
Anne Shalo
Vice President of Operations - Kribi Coffee UK

Anne Shalo has 10+ years experience in high end retail at Lululemon Apparel, SoulCycle and several other boutique firms. A certified barista, she has held positions at upscale restaurants in the Netherlands. Previously she served in an admin and digital marketing role at Java Master International. With a small team of 4, she is currently responsible for day-to-day warehouse operations, sales, customer service and digital marketing for Kribi Coffee UK. 

David W. Hines

David W. Hines

Executive Vice President

Dr. David W. Hines is an infectious disease specialist in Chicago, Illinois and is affiliated with multiple hospitals in the area, including Advocate Illinois Masonic Medical Center and Advocate Good Shepherd Hospital. He received his medical degree from Rush Medical College of Rush University Medical Center and has been in practice for more than 20 years. A serial entrepreneur, Dr. Hines has invested and served on the board of Java Master for the past 5 years.

Dr. Hines serves an investor, dirtector and advisor at Kribi Coffee Company.

Zev Siegl

Zev Siegl

Advisor

A Founding Partner of Starbucks Coffee Company. Passionate about enabling entrepreneurs and business owners succeed. Globally recognized business keynote speaker, consultant, and business start up advisor.

Zev has served as a pro-bono advisor to Kribi Coffee Company since its inception in 2019.

Abbey Brumfiel

Abbey Brumfiel

Executive Director - Store Operations

Abbey comes to Kribi Coffee with 4 solid years at Dutch Bros Coffee where she served as shift manager. In this role, Abbey trained and mentored baristas and set standards for customer service. Abbey was an integral member of a team that had the responsibility for the opening of 2 new stores. 

At Kribi Coffee, Abbey oversees operations at the Forest Park, IL location as well as the opening of the company's new location in Oak Park, IL.

Alex Haussmann

Alex Haussmann

Vice President of Business Development

Innovative and persistent business professional with experience driving financial success and exceeding corporate objectives by fostering relationships, developing new business partnerships, identifying market trends, launching products, and developing programs. Cross-functional expertise and proven strengths in: strategic planning and account management. Previous to Kribi Coffee, Alex served in new business development roles at Starbucks and Nestlé

Kirbi Isaac

Kirbi Isaac

Chief Operating Officer

Kirbi is an executive level program and project manager with almost 11 years’ experience in retail management. She is an innovator who has been at the forefront of leadership development and operations management resulting in business growth and method improvement. She is a critical thinker and change agent able to integrate strategy and tactics within the organization and external stakeholders. With expertise in project management, she oversees strategic business initiatives from ideation to implementation. 

Prior to working for Kribi, Kirbi worked as a National Buyer for one of the nation's leading retail grocers, ALDI, Inc. 

Ron Leskiw

Ron Leskiw

Consultant

Ron comes to Kribi Coffee with 45 years of retail and wholesale strategic positioning for major retail customers. His experience in the coffee industry includes management of sales and marketing teams for Folger’s Coffee Brands outside of the grocery sectors. This included the establishment of a service component for the installation, care and maintenance of coffee brewing equipment. Worked with customers to manage the pricing of a volatile commodity by taking contract pricing positions to stabilize costs.

As a serial entrepreneur, he assumed ownership of the ConAgra/Orville Redenbacher popcorn production facility in Valparaiso, IN. His experience includes manufacturing processes for food and beverage standards and certification.

Kyle Abongnwi

Kyle Abongnwi

Coffee Quality Assurance Manager

Kyle Abongnwi is an experienced business development specialist with 10 years of experience in the food and beverage industry, with a concentration in specialty coffee. Kyle is currently responsible for managing all aspects of Kribi Coffee Farm Collaborative operations and quality assurance, leading the charge in increasing productivity and improving employee morale. He has also performed in a wide variety of roles including retail/wholesale management and technical training. Kyle is passionate about producing quality coffee that meets world specialty coffee standards.  

TERMS

Kribi Coffee Company
Overview
PRICE PER SHARE
$5
DEADLINE
Feb 28, 2023
VALUATION
$10.45M
AMOUNT RAISED
$86,200.94
Breakdown
MIN INVESTMENT
$500.00
MAX INVESTMENT
$1,000,000.00
MIN NUMBER OF SHARES OFFERED
2,000
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
200,000

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Kribi Coffee Company

Corporate Address

:

536 N. Oak Park Avenue, Oak Park, IL 60302

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,000,000.00

Minimum Investment Amount

(per investor)

:

$500.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

2,000

Maximum Number of Shares Offered

:

200,000

Price per Share

:

$5.00

Pre-Money Valuation

:

$10,450,035.00











Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.



Investment Incentives & Bonuses*


Time-Based:

Friends and Family Early Birds

Invest $500 within the first 72 hours and receive 15% bonus shares

Super Early Bird Bonus

Invest $500 within the first 72 hours and receive 10% bonus shares

Early Bird Bonus

Invest $300 within the first 7 days and receive 5% bonus shares

Amount-Based:

$500+ | Bronze Investor

Invest $500+ and receive a free bag of Mount Oku coffee 

$1,000+ | Silver Investor

Invest $1,000+ and receive 5% discount on products or merchandise bought on the website (ONE TIME) + (1) free bag of Mount Oku coffee 

$2,500+ | Gold Investor

Invest $2,500+ and receive 10% discount on products or merchandise bought on the website (ONE TIME) + (2) free bags of Mount Oku coffee 

$5,000+ | Platinum Investor

Invest $5,000+ and receive 10% discount on products or merchandise bought on the website (ONE TIME) + (3) free bags of Mount Oku coffee + 5% bonus shares 

$10,000+ | Diamond Investor

Invest $10,000+ and receive 20% discount on products or merchandise bought on the website (ONE TIME) + Investor’s Goodie Bag (5 items) + 10% bonus shares


*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Kribi Coffee Company will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $105.18 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $10,518. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”. Inter company debt or back payments. Vendor payments.

PRESS

Article Image
NBC & BLM Blend

Suburban Roaster Creates Coffee to Benefit Black Lives Matter

Article Image
ABC News

Forest Park coffee shop promotes Black Lives Matter movement with special blend, helps kids

Article Image
Chicago Social

The 10 Best Coffee Shops in Chicago

ALL UPDATES

01.26.23

Kribi Is Bringing Quality Coffee


Bitter is NOT Better 

Kribi is already famous for our unwavering commitment to social justice, but we didn’t forget about flavor. Kribi’s Coffee’s unique air-roasting ensures it isn’t your neighborhood donut shop coffee. We’re dedicated to bringing our loyal customers high-quality, sustainable coffee - made fresh to order! 

The Kribi Coffee Game Changer 

Good coffee starts with good beans! Traditional drum roasting is not only bad for our planet, but the gas-powered process leaves a bitter taste, as drum roasting burns the coffee bean’s outer layer. As a result of the chaff being removed from the bean during air roasting, there is a significant improvement in taste. Kribi Coffee’s innovation is electric air roasting: this process removes the coffee beans’ outer layer without burning it. Besides the delicious flavor explosion, electric-powered technology is better for our planet!

Invest In A Better Morning Cup of Joe 


Kribi Coffee Air Roastery has been crafting and serving fresh, locally roasted coffee. While we continue to expand our offerings and locations, we never stray from our core mission: to provide a sustainable, eco-friendly sourced coffee that you can enjoy anywhere!  


Check out our investor page to learn about how you can help coffee lovers from losing their favorite neighborhood gathering place. 

 


Warmly, 

Jacques E. Shalo

President/CEO



01.25.23

Kribi Coffee Webinar Recap


Hello Kribi Coffee Community, ☕


Kribi Coffee Webinar Recap


Kribi Coffee is making a big splash in the gourmet coffee industry: we utilize ethically-sourced green coffee beans, along with a proprietary air-roasting process, and the beans are roasted in-house and on-demand. Watch the full recap of our latest webinar here.


Read on to explore how Kribi Coffee is working together to solve two fundamental problems in the coffee industry. First, there is the problem of poverty in the agricultural sector. The second issue concerns the coffee industry and the process of air-roasting coffee beans. 

Crafting A More Caring Cup 

Kribi Coffee Air Roastery aims to raise the standard of sustainable coffee roasting. 80% of the 12.5 million farms are operated by small and single-family-owned farms from all across the world. Intense market competition, price volatility, and climatic changes have created havoc for small farmers. We are seeking to solve this problem by working with 600 farmers in Cameroon: By partnering directly with these farmers and paying them slightly more than market value, we believe that we will be able to introduce a much more sustainable method of getting coffee, empowering the farmers so that the process continues in a way that will result in better coffee for years to come. 


“The lion's share is in the hands of the roaster.”


As a result of marginalization or inadequate empowerment of farmers, if you examine the value chain of coffee, it's evident that farmers account for only approximately 11% of its total value. By participating in the entire value chain, from supporting the farmers to collaborating with logistics companies to bring green coffee here, we believe we can positively disrupt the current value chain and provide increased value to the farmers.

Roasted To Perfection

Using our patented air roasting technology, we roast every bag of our coffee on demand and deliver it fresh to your doorstep. 


Scientific evidence indicates that coffee stales 14 days after it has been roasted. Most coffee companies employ the standard roasting method in large quantities for mass production. Since the coffee becomes oxidized naturally over time, with this process, it is not being consumed at it’s peak freshness. The Kribi Coffee Company uses a technology that revolutionized the way gourmet coffee is produced with its air-roasting process: a combination of small-batch roasting and direct convection heat application to the coffee. 


"You need to deploy the roasters so that customers can visualize and taste the coffee." (Zev Siegl, co-founder of Starbucks)


By using crowdfunding, we aim to have five stores in the metropolitan Chicago area. In addition, we plan to expand our retail and wholesale operations. For more information on the details of how Kribi Coffee wants to create a fair playing field for coffee farmers, our air-roasting technology, and our future plans, watch the full webinar video


Warmly,

Jacques E. Shalo

President/CEO

Kribi Coffee



01.20.23

Invest for as little as $500 with perks


Throughout history, coffee has been a popular beverage, leading to a competitive industry with high profit margins. There are 2 billion people who drink coffee every day! Currently, the U.S. coffee market has reached a 20-year high, and it is growing exponentially internationally as well. More and more people are developing a refined palate regarding their morning brew. Coffee is also one of the most traded commodities in the world: The global specialty coffee market is projected to reach over $117.89 billion by 2028.


Through a three-pronged growth strategy that includes retail outlets, wholesale, and online sales, Kribi Coffee Air Roastery is rapidly gaining valuable market share within the coffee industry, as well as pursuing a global social mission of engaging in direct trade collaborations, community outreach, and environmental sustainability. Now coffee lovers can invest in Kribi Coffee for less than $500!


Invest On StartEngine 

When you invest in Kribi Coffee, you’ll own a stake in an innovative international coffee company with solid financials, aggressive growth strategies, and plenty of room to expand.


We are laying the groundwork to continue our growth with new facilities and production capabilities, a strengthened team, expanded distribution networks, and preparations to open new cafes and franchises.


This is a great time to join our investor community, as we’re poised for even greater growth and success in the near future!


Read more about Kribi Coffee Air Roastery by visiting our raise page on StartEngine to learn more about the perks of becoming an early investor.




Contact 

Jacques E. Shalo

President/CEO




01.20.23

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Kribi Coffee Company offering. Here's an excerpt describing the specifics of the change:


Issuer is extending campaign end date


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

01.12.23

Only five days left to sign up for the Live Investor Q&A Webinar!


Hello, Kribi Coffee Community, ☕


There's only one week left, so register today to reserve your spot! 


Join our live Q&A webinar on January 17th at 1:30 PST/3:30 CST! I’m excited to answer all your burning questions! 


We believe Kribi Coffee Air Roastery is on its way to acquiring valuable market share in the coffee industry by incorporating its threefold growth strategy: retail shops, wholesale, and online sales. The company commits to direct trade cooperation, community outreach, and environmental sustainability as part of its global social mission.


Learn more by visiting our raise page on StartEngine. Please share this amazing opportunity with your network! 


Warmly, 

Jacques E. Shalo

President/CEO




01.10.23

Only one week remains to sign up for the Live Investor Q&A Webinar!


There's only one week left, so register today to reserve your spot! 


Join our live Q&A webinar  on January 17th at 1:30 PST! I’m excited to answer all your questions about our sustainably conscious farm-to-cup coffee.


The Kribi Coffee Air Roastery is a growing coffee business located in the Chicago area while also serving the global community. A key component of our fresh coffee concept is the use of ethically-sourced green coffee beans, combined with air-roasting the beans by hand in-house, on demand.


Learn more by visiting our raise page on StartEngine. Please also share this amazing opportunity with your network! 


Warmly, 

Jacques E. Shalo

President/CEO



01.10.23

Kribi Coffee Webinar Recap


Kribi Coffee is crafting a better way to love your favorite morning beverage - by utilizing their patented air-roasting technology! Their fresh coffee concept combines ethically-sourced green coffee beans with the on-demand air-roasting of raw beans using a proprietary technique. 


Recently, CEO Jacques E. Shalo and the Kribi team hosted a live investor webinar to answer questions from investors about the efficiency of Kribi Coffee's global social mission of achieving fair trade collaboration, community outreach, and environmental sustainability. For those who couldn’t attend, a full webinar recording is available here. Continue reading to catch some key webinar highlights! 

Grounds for Change

The coffee market is a large and global industry, with coffee being one of the most widely consumed beverages in the world. As a result of market competition, price volatility, and climatic conditions, small farmers face a great deal of difficulty.

There has been significant marginalization of the coffee farming sector. The farmers have been squeezed down with lower margins, and they are one of the groups that are not making much money. 


Kribi Coffee’s very own CEO, Jacques E. Shalo, was born and raised on a coffee farm in Cameroon, and he saw firsthand the inequities that existed and how deeply the farmers’ lives were impacted. A large part of this can be attributed to the value chain, from the farmers to the traders to the shippers to the roasters and then to the retailers, where it is evident that roasters enjoy the lion's share of the dollars.


To resolve this issue, Shalo decided to invest in Kribi Coffee by bringing together a number of farmers from the country of Cameroon from whom they procure green coffee. They have consolidated their farmers and are sourcing green beans directly from them, as opposed to sourcing through third-party distributors and manufacturers. Watch the full recap here.

Invest In Environmental and Social Impacts

Kribi Coffee has made it its mission to produce and trade coffee in a way that is environmentally and socially responsible. Their coffee production involves practices that preserve the environment and protect the rights and well-being of coffee farmers and their communities.


Join Kribi Coffee as they aim to minimize negative impacts on the environment, support the economic viability of coffee farmers and their communities, and promote the well-being of coffee farm workers.


Warmly,

Jacques E. Shalo

President/CEO

Kribi Coffee



01.09.23

How Kribi Coffee Lay The Groundwork For a Successful Business Model


How Kribi Coffee Lay The Groundwork For a Successful Business Model

Founded by Jacques E. Shalo in 2020 as a small cafe in Chicago, this Cameroon homegrown-inspired shop is now heading towards becoming an established leader in specialty coffee. Equipped with a vast network of partnerships and broad e-commerce reach, Kribi Coffee is already famous for promoting black-owned businesses and highlighting social justice. 


Kribi Coffee Air Roastery is conducting a Regulation CF campaign on Start Engine and will be hosting a webinar to answer questions from investors about the success of Kribi Coffee's marketing strategies, direct-to-consumer model, wholesale offerings and dedication to bringing customers the best quality in sustainable coffee.


Interested parties can sign up for the webinar on January 17th at 1:30 PST/3:30 CST. 




Coffee Company On A Mission


Kribi Coffee Air Roastery is a rising start-up that recently launched its patent-protected sustainable air-roasting technology.  This innovative method of roasting coffee is a critical part of the farm-to-cup green coffee bean roasting experience. 


Jacques E. Shalo states, “We believe Kribi Coffee is moving quickly to corner a valuable market share in the coffee industry.” This unique coffee roasting technology is utilized at their warehouse and all of their retail locations in the metropolitan Chicago area. They serve customers the experience of freshly crafted coffee made to order and roasted on the spot. 


The Trifecta of Success 


Kribi Coffee’s popularity has spread far and wide! Not only were they were recently named among the 10 Best Coffee Shops in Chicago, they caught the eye of one of the co-founders of Starbucks, Zev Siegl. Siegl is a global speaker dedicated to inspiring entrepreneurs to establish their own businesses for long-term success. After Kribi Coffee captured his attention, his expertise was used to advise the start-up million-dollar business through a pro-bono mentorship program.The brand’s leadership team is set on rapid growth in the next few years, and the foundation for success is built on a culture of equality and excellence. 


Kribi Coffee wholesales air-roasted coffee to various small businesses and coffee shops, enabling it to expand its product range and add to an already versatile array of coffee blends. Kribi Coffee’s wholesale business has grown exponentially and is largely driven by word-of-mouth recommendations. 


At present, 37% of their revenue comes from their wholesale business, which is expected to grow  exponentially in the future. To expand even further, Kribi Coffee has launched an eCommerce site and smartphone app, plans to open more storefronts through corporately owned locations and a franchise program, so that even more consumers can purchase Kribi Coffee products.

This specialty coffee company has established high standards for quality, choosing the right coffee beans from sustainable farms, and transparency through the farm-to-cup process, which sets them even further beyond competitors in the industry.

If investors are interested, the crowdfunding campaign raise page can be found on Start Engine.



Contact 

Jacques E. Shalo

President/CEO

12.22.22

5 days left to register for a live Q&A webinar


Hello Kribi Coffee Community, 


Kribi Coffee is brewing up a revolution in the gourmet and specialty coffee industry. 

We’re satisfying coffee lovers around the world and upgrading the way people think about their morning brew, one cup at a time. 


Growing up on a coffee farm, I know everything there is to know about the world’s favorite morning beverage. Join me, President/CEO Jacques E. Shalo on December 27th at 1:30 PST: I’ll share everything you need to know about our current equity crowdfunding raise on StartEngine and answer any questions you might have about Kribi Coffee.


Check out our raise page to learn more about the ways Kribi Coffee’s premium roast is going to transform the global coffee industry. 


Register today by clicking here. Remember to share this invitation with your friends, family, and network!


Warmly, 

Jacques E. Shalo

President/CEO




12.21.22

1 Week Left to RSVP for the Live Investor Q&A Webinar!


Hello Kribi Coffee Community, 


See what Kribi Coffee has been stirring up on December 27th at 1:30 PST with President/CEO Jacques E. Shalo. Jacques will be spilling the beans on how Kribi Coffee has been taking over the gourmet coffee industry. 


Since the creation of Kribi Coffee in 2020 we've been consistently growing. In 2021, we generated over $1.1 million in revenue with no advertising! Coffee is enjoyed throughout the world, and global specialty coffee sales are at an all-time high, with a market share of over $117 billion expected by 2028.


Join the community of investors who have delved into the richness of Kribi Coffee.  


Register today by clicking here. Remember to share this invitation with your friends, family, and network!


Warmly, 

Jacques E. Shalo

President/CEO



Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Kribi Coffee Company.

$500.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$500.00

$500+ | Bronze Investor

Invest $500+ and receive a free bag of Mount Oku coffee.

$1,000.00

$1,000+ | Silver Investor

Invest $1,000+ and receive 5% discount on products or merchandise bought on the website (ONE TIME) + (1) free bag of Mount Oku coffee.

$2,500.00

$2,500+ | Gold Investor

Invest $2,500+ and receive 10% discount on products or merchandise bought on the website (ONE TIME) + (2) free bags of Mount Oku coffee.

$5,000.00

$5,000+ | Platinum Investor

Invest $5,000+ and receive 10% discount on products or merchandise bought on the website (ONE TIME) + (3) free bags of Mount Oku coffee + 5% bonus shares.

$10,000.00

$10,000+ | Diamond Investor

Invest $10,000+ and receive 20% discount on products or merchandise bought on the website (ONE TIME) + Investor’s Goodie Bag (5 items) + 10% bonus shares.

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HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

WHY STARTENGINE?

REWARDS

We want you to succeed and get the most out of your money by offering rewards and memberships!

SECURE

Your info is your info. We take pride in keeping it that way!

DIVERSE INVESTMENTS

Invest in over 200 start-ups and collectibles!

With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.

Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.

RAISED
$86,200.94
INVESTORS
61
MIN INVEST
$500.00
VALUATION
$10.45M

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Important Message

IN MAKING AN INVESTMENT DECISION, INVESTORS MUST RELY ON THEIR OWN EXAMINATION OF THE ISSUER AND THE TERMS OF THE OFFERING, INCLUDING THE MERITS AND RISKS INVOLVED. INVESTMENTS ON STARTENGINE ARE SPECULATIVE, ILLIQUID, AND INVOLVE A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.


www.StartEngine.com is a website owned and operated by StartEngine Crowdfunding, Inc. (“StartEngine”), which is neither a registered broker-dealer, investment advisor nor funding portal.


Unless indicated otherwise with respect to a particular issuer, all securities-related activity is conducted by regulated affiliates of StartEngine: StartEngine Capital, LLC, a funding portal registered here with the US Securities and Exchange Commission (SEC) and here as a member of the Financial Industry Regulatory Authority (FINRA), or StartEngine Primary, LLC, a broker-dealer registered with the SEC and FINRA/SIPC . You can review the background of our broker-dealer and our investment professionals on FINRA’s BrokerCheck here. StartEngine Secondary is an alternative trading system regulated by the SEC and operated by StartEngine Primary, LLC, a broker dealer registered with the SEC and FINRA. StartEngine Primary, LLC is a member of SIPC and explanatory brochures are available upon request by contacting SIPC at (202) 371-8300.


Investment opportunities posted and accessible through the site are of three types:


1) Regulation A offerings (JOBS Act Title IV; known as Regulation A+), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Primary, LLC (unless otherwise indicated). 2) Regulation D offerings (Rule 506(c)), which are offered only to accredited investors. These offerings are made through StartEngine Primary, LLC. 3) Regulation Crowdfunding offerings (JOBS Act Title III), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Capital, LLC. Some of these offerings are open to the general public, however there are important differences and risks.


Any securities offered on this website have not been recommended or approved by any federal or state securities commission or regulatory authority. StartEngine and its affiliates do not provide any investment advice or recommendation and do not provide any legal or tax advice with respect to any securities. All securities listed on this site are being offered by, and all information included on this site is the responsibility of, the applicable issuer of such securities. StartEngine does not verify the adequacy, accuracy or completeness of any information. Neither StartEngine nor any of its officers, directors, agents and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy, or completeness of any information on this site or the use of information on this site. See additional general disclosures here.


By accessing this site and any pages on this site, you agree to be bound by our Terms of use and Privacy Policy, as may be amended from time to time without notice or liability.


Canadian Investors Investment opportunities posted and accessible through the site will not be offered to Canadian resident investors. Potential investors are strongly advised to consult their legal, tax and financial advisors before investing. The securities offered on this site are not offered in jurisdictions where public solicitation for offerings is not permitted; it is solely your responsibility to comply with the laws and regulations of your country of residence.


California Investors Only – Do Not Sell My Personal Information (800-317-2200). StartEngine does not sell personal information. For all customer inquiries, please write to contact@startengine.com.


StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.