INVEST IN KONNECTED TODAY!
Smart Home Connectivity for Wired Alarm Systems
$1,045,779.53 Raised
Reasons to Invest
- Massive Market – the global DIY Home Security market is predicted to grow at a CAGR of 19.6% from $3.3 billion in 2020 to over $11.3 billion by 2027.
- Real Revenue Growth – Konnected has exceeded expectations since inception and has already earned $3.5 million in total revenue while exceeding $1 million earned in 2020 alone.
- Continued Innovation – we have released our third generation of hardware with the Konnected Alarm Panel Pro, and we are in the late-stage prototype phase of launching our Konnected Garage Door Opener.
Overview
Bringing Your Home Into the Future of Smart Monitoring
The Konnected Alarm panel is an IoT device that is an affordable and easy upgrade to resurrect traditional wired security systems and add connectivity to modern smart home apps. With Konnected, the customer can monitor and control their home from anywhere, providing convenient security and peace of mind.
The wired alarm system sensors in your home provide the backbone to smart home monitoring by integrating with smart home platforms such as Samsung SmartThings, Home Assistant and Amazon’s Alexa. Konnected’s technology can either fully replace, or connect in-parallel to nearly any traditional wired alarm system, adding smart capabilities to new or old equipment.
This enables homeowners to monitor and control their home from anywhere without any monthly fees, using a smart home app that also works with hundreds of other smart home products and services. Konnected enables automated arming & disarming, incorporates wired sensors into home automation routines, and facilitates app-based notifications in real-time.
We have exceeded revenue expectations since our first full year, already earning over $3.5 million in revenue . We have yet to need outside equity investment – our community has driven our growth entirely from the beginning.
Unlike most of our competitors, Konnected is committed to building an open and flexible product with a variety of use cases that puts the customer in control of the platform and usage. Konnected is carving a niche at the intersection of the home security and home automation industries with a unique product that offers a different approach to smart home monitoring. Our growth has been lifted by the popularity of consumer smart home platforms, and we’re developing integrations with more platforms and technologies to expand our market reach.
Also as we grow, we plan to launch new products to integrate more wired household appliances into the smart homes of the future, such as a garage door opener retrofit product coming in 2022. We also see promising opportunities in commercial/B2B applications of our products, for security, monitoring, and automation controls. . Join us as we make home automation easy, affordable, and accessible to all.
The Problem
Current Alarm Systems are Disconnected from Smart Home Technology
Millions of US homes have legacy or traditional wired alarm systems that either go under-used or completely unused.
Even when operational, traditional home security systems are clunky and inconvenient to operate, lack the capacity to connect with the internet or apps for remote monitoring or control, and often require expensive monthly fees for monitoring by a dispatch center or app.
The Market
A Fast-Growing Segment of a Huge Market
An estimated 20-30 million homes in North America are wired for alarm systems. The global DIY Home Security market is estimated to grow from $3.3 billion in 2020 to over $11.3 billion by 2027, representing a compound annual growth rate of 19.6%.
Meanwhile, the emerging Internet of Things (IoT) and security system integration services are key drivers to growth in the U.S. residential security market. The smart home market is expected to reach $151 billion by 2024 with the Home Monitoring and Security segment projected to grow at a 26% compound annual growth rate.
The Solution
Giving Wired Alarm Systems an Upgrade
Konnected’s technology makes it economical and easy to retrofit or "upcycle" traditional wired alarm systems so they can be monitored and controlled from anywhere. This eliminates the pain of monthly service fees and contracts that provide little value, and also makes the system smart-home compatible and automatable.
We believe that we’re uniquely positioned as a low-cost and fee-free alternative to traditional security while adding value by connecting to smart home devices and apps that homeowners already use. We also see this technology expanding further into commercial security opportunities in the near future.
Our Products
The Konnected Alarm Panel is an innovative device used to retrofit a wired alarm system to “make it smart.”
Installation is straightforward and takes most people about an hour to complete. The device is only about the size of a candy bar and connects directly to nearly all wired alarm sensors such as door, window, motion sensors, glass-break detectors, and sirens.
Essentially, it replaces the existing alarm system main board.
Or, with our Interface Module, it can be connected in-parallel to any traditional system, providing the best of both worlds.
Now in its 2nd and 3rd generation, the product has grown into a product family:
Konnected Alarm Panel – the 6-zone Alarm board & add-on board is a tiny, efficient, and low-cost WiFi enabled alarm panel.
Konnected Alarm Panel Pro – our newest product is a larger and more powerful IoT alarm panel featuring Ethernet and Power-over-Ethernet (PoE) capabilities with capacity for 12 zones and three dedicated outputs per panel.
Konnected Alarm Panel Interface Module – allows the user to connect in-parallel to almost any traditional wired alarm system. This keeps the existing alarm system operational while adding home automation capabilities, the ability to arm/disarm, and self-monitoring notifications. The interface module is unique in that it is designed to work with any brand of wired alarm system.
Coming Soon: Konnected Garage Door Opener
At Konnected, we specialize in retrofitting older wired technology to make it smart for a 21st century home. We've already done it for alarm systems, and garage door openers are next.
The Konnected Garage Door Opener has entered the late-stage prototype phase. Soon, our consumers will be able to conveniently control and monitor their garage doors from their phones, giving a much-needed update to an outdated technology.
Konnected Cloud
Leveraging the state-of-the-art IoT infrastructure and security on Amazon Web Services, Konnected Cloud was originally designed to support our official partner integration with Samsung SmartThings. Now, Konnected Cloud continues to evolve and enable more platform connections, including Amazon’s Alexa and Noonlight.
Konnected Cloud is now a key part of Konnected’s go-to-market strategy, and will support rapid growth as we build out more features and capabilities into the platform.
Smart Home Integrations
Samsung SmartThings - The majority of Konnected users choose SmartThings because it’s free, simple to use, and doesn’t require a hub or any additional hardware. Konnected is an official “Works With SmartThings” partner, and our devices are connected to SmartThings via the Konnected Cloud service. SmartThings has a built-in app called SmartThings Home Monitor that is an excellent easy home monitoring solution when used with the Konnected Alarm Panel.
Home Assistant - The fast-growing and extraordinarily functional open-source home automation platform emphasizes privacy and security, and works extremely well with Konnected as a local home security and automation solution. Users who prefer not to rely on cloud services for their home automation often choose Home Assistant because it is a flexible and powerful self-managed platform.
Hubitat - Another local home automation platform developed by a startup, Hubitat sells a ~$130 home automation hub that works well with Konnected and the product’s built-in Hubitat Safety Monitor alarm system app.
Amazon Alexa - The Konnected skill for Alexa allows Konnected to work seamlessly with millions of Alexa users and smart speakers. Currently, Alexa can announce when doors are open and answer questions about Konnected sensors, and we are in the process of building capacity to act as an alarm system with arm/disarm capabilities and notifications. Konnected plans to apply for “Works with Alexa” certification once all features are complete.
Other - Konnected’s open architecture allows for independent developers and contributors to build integrations with other platforms, including: OpenHAB, Homebridge, Webthings (Mozilla IoT) and Fibaro. Konnected also supports alternative firmware, such as ESPHome, which unlocks new functionality like MQTT protocol support and on-device automations, for even more power and flexibility.
Our Traction
Growing Revenue, New Products, and Awards
Konnected has earned $3.5 million in total revenue since inception, and exceeded $1 million in total revenue recognized in 2020 alone. We’ve exceeded expectations since inception, so we’ve never needed outside equity investment. From the start, our growth has been driven by our community.
* These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.
Konnected’s revenue is primarily derived from e-commerce sales of the Konnected Alarm Panel products and related accessories. We also generate some recurring revenue through our partnership with Noonlight, earning a revenue share of Noonlight subscriptions associated with the Konnected platform.
We are committed to continuous innovation. Since our successful launch on Kickstarter in 2017, we have released three generations of hardware, with the latest being the Konnected Alarm Panel Pro.
We achieved “Works With SmartThings” partnership approval from Samsung in 2021.
* Source
This year, we also secured a large purchase order with a Miami area technology integrator to provide hardware for water leak monitoring and flooding prevention.
Konnected was a finalist in the CEDIA Expo 2019 “TechStarter 5”, and was the winner of Residential Systems Magazine’s CEDIA Best of Show 2019. We were also awarded the TWICE VIP Award for Smart Home & Automation in the Home Security Systems category.
Why Invest
Building a New Way of Protecting Our Homes and Businesses
Konnected’s vision is to become a well recognized brand in the smart home security space and expand our market share to capture a significant percentage of the consumer home security retrofit market.
As we expand, we hope to expand our B2B sales channel by winning projects with technology integrators, builders, and real estate developers. We believe that if we nurture this channel, it could eventually grow to eclipse our D2C sales.
Meanwhile, on the e-commerce Direct to Consumer side, we plan to continue to grow organically, showing healthy sales growth year over year and profitable advertising and marketing efforts.
Konnected could not have happened without the support and backing of the smart home community. We launched in 2017 on Kickstarter with a concept that was already gaining traction with over 1700 backers and $180,000 raised. We’ve grown so much and come so far since then, launching new products, integrations, and capabilities consistently and in response to our valued customers’ feedback.
You are investing not only in the growth of our company, but also in the future of the Konnected product and platform. Invest today and help us get to that next level!
ABOUT
HEADQUARTERS
5718 Old Cheney Hwy
Orlando, FL 32807
WEBSITE
View Site
Konnected helps you take control of your home’s wired alarm system and connect it to the smart home of the 2020s. Our IoT alarm panel has already sold more than $3.5 million as we set out to make smart home monitoring affordable, accessible and open.
TEAM
Nate Clark
Founder/CEO
Carl Boyce
Product Engineer
Joe Roberts
Advisor to the CEO
Andy Wulff
Support Specialist
Ben Lebson
Product Engineer
Reese Patel
Support Specialist
Carrie Meyer
E-commerce Operations
TERMS
Konnected
Overview
PRICE PER SHARE
$1.50
DEADLINE
Apr 26, 2022
VALUATION
$6.9M
AMOUNT RAISED
$1,045,779.53
Breakdown
MIN INVESTMENT
$195
MAX INVESTMENT
$106,999.50
MIN NUMBER OF SHARES OFFERED
6,666
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Class A Common Stock
MAX NUMBER OF SHARES OFFERED
713,333
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Investor shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Investor’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Investor, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Investor pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Investor is an individual, will survive the death, incompetency and disability of the Investor and, so long as the Investor is an entity, will survive the merger or reorganization of the Investor or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Class A Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Class A Common Stock
Early Bird Perks
Friends and Family - First 72 hours | 15% bonus shares
Kickstarter Backer Bonus (anyone who backed our Kickstarter in 2017) | 15% bonus shares
Super Early Bird - Next 72 hours | 10% bonus
Early Bird Bonus - Next 7 days | 5% bonus shares
Investment Perks
$195+ | $15 product voucher to use at konnected.io
$300+ | $25 product voucher to use at konnected.io
$1,000+ | Konnected Alarm Panel Pro package: includes 1 Alarm Panel Pro Conversion Kit valued at $229
$2,500+ | 2 Pro package: includes 2 Alarm Panel Pro Conversion kits and 2 Backup Batteries, valued at $534
$5,000+ | 5% bonus shares plus $100 product voucher to use at konnected.io
$10,000+ | 10% bonus shares plus $250 product voucher to use at konnected.io
$50,000+ | 10% bonus shares plus visit to Orlando, Florida to meet Konnected founder Nate Clark. Includes domestic airfare, 3 nights resort hotel, and a dinner/drinks evening out with the team.
*All perks occur when the offering is completed.
10% StartEngine Owners Bonus
Konnected Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class A Common Stock at $1.50 / share, you will receive 110 shares of Class A Common Stock, meaning you'll own 110 shares for $150. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Insider Investment Notice
Officers, directors, executives, and existing owners with a controlling stake in the company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative.
PRESS
ALL UPDATES
04.26.22
Thank You For $1 Million!
We did it! A million times, THANK YOU! 🎉
We're more confident than ever about the bright future for Konnected. With our 700+ investors and thousands more supporters, we can do so much! We're getting straight to work putting this capital to good use.
Investors, please note that it may take up to 60 days for your investment to clear and be vested. Check your StartEngine dashboard for progress. Once your shares are vested, we will issue your investor perks by email. If you have any questions or want to get in touch, contact us at investors@konnected.io.
04.25.22
Only Hours Left to Invest
Today is the last day to invest in Konnected! Our campaign closes at midnight tonight. With 10 hours to go we've already raised $950k from over 650 investors! Wouldn't it be great if we got to $1 million?
A million times, THANK YOU!
04.22.22
Final Campaign Q&A: Hiring & Open Roles at Konnected
We're in the final days of this crowdfunding campaign! On Tuesday I hosted another live Zoom Q&A, this time the topic of discussion was mostly around hiring and how I imagine our first few post-fundraise hires will fit into the team. This will be the last live Q&A of the campaign. Watch here:
If you have any last-minute comments or questions, please post them in the comments section below!
04.18.22
Final sprint! Live Zoom Q&A tomorrow @ 12pm ET
I'll be live again for probably the last time during this campaign to talk a bit about Konnected's hiring plan and any remaining questions you may have as we finish this fundraise strong and transition into growth mode! Join me tomorrow:
Nate Clark is inviting you to a scheduled Zoom meeting.
Topic: Konnected Prospective Investor #4
Time: Apr 19, 2022 12:00 PM Eastern Time (US and Canada)
Join Zoom Meeting (Meeting ID: 922 7318 0373; Passcode: PMxR1b)
Submit your questions ahead of time.
Nate Clark
Founder & CEO
04.15.22
Join our Team! Konnected's Hiring Plan
Thanks to all of you, we now have more runway than ever to grow and scale the Konnected team! In the past we've had amazing success recruiting from our user community. Are you excited about being a part of Konnected's future? We're looking for:
- Director of Business Development and Sales (B2B)
- Software Engineers
- Community & Content Manager
- Executive Advisory Board Members
Please reach out using the links above if you're as excited as I am about Konnected's future and growth this year!
04.13.22
2021 Annual Report and Financial Statements
Konnected's 2021 Annual Report and independently reviewed 2021 Financial Statements are now available for public viewing. Download here.
Please post any questions in the comments section below and we'll strive to respond within 24-hours.
04.06.22
Our Family Joins In! | Insider Investment Notice
We're excited to see our immediate family join in and invest in Konnected. Family members of the CEO have invested a total of $3501 into the offering!
We hope you join in as well! Invest in Konnected
Please refer to the Company’s offering materials for further information and refer to the Company’s Risk Factors.
04.05.22
Konnected Product Roadmap Q&A
Last Friday we did another live Q&A session via Zoom ... this time I spent most of the time communicating Konnected's product roadmap. Seeing the enthusiasm and momentum from our community and the success of our fundraise so far has led me to think deeper about Konnected's product direction and growth strategy. I've distilled some of my current thoughts and priorities into this 35-minute presentation.
As always, if you have any questions, please post them in the comments section below.
03.29.22
Live update from ISC West in Las Vegas
Konnected was in Las Vegas last week for ISC West -- North America's largest security industry trade show and expo. We had an expo booth in the "Emerging Tech Zone" which showcases companies less than 5 years old who are innovating in the security technology space. We had a great time reconnecting with so many people and meeting tons of new people in the industry while showing off the Konnected Alarm Panel and talking about our approach to making smart home monitoring easy and accessible for all.
On the last day of the Expo I did a live Zoom from the show floor for our community of customers, investors and prospective investors. Watch it here:
03.17.22
Konnected Video Q&A with Founder Nate Clark
Last week we decided to to a fairly impromptu 25-minute live Zoom call to get some facetime with Konnected founder Nate Clark and open up the floor to questions from customers and prospective investors. We were blown away with over 95 people in attendance live! The recording of the Zoom call is now available for viewing:
Based on the outstanding response to this event, we'll be doing another one in a week or so! There wasn't enough time to get to all of your great questions, so rest assure that if you still have open questions about Nate's vision for Konnected's future, there will be more chances soon to get them answered.
Stay tuned for details on our next live event.
REWARDS
$195
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$195
$195+
$15 product voucher to use at konnected.io
$300
$300+
$25 product voucher to use at konnected.io
$1,000
$1,000+
Konnected Alarm Panel Pro package: includes 1 Alarm Panel Pro Conversion Kit valued at $229
$2,500
$2500+
2 Pro package: includes 2 Alarm Panel Pro Conversion kits and 2 Backup Batteries, valued at $534
$5,000
$5,000+
5% bonus shares plus $100 product voucher to use at konnected.io
$10,000
$10,000+
10% bonus shares plus $250 product voucher to use at konnected.io
$50,000
$50,000+
10% bonus shares plus visit to Orlando, Florida to meet Konnected founder Nate Clark. Includes domestic airfare, 3 nights resort hotel, and a dinner/drinks evening out with the team.
JOIN THE DISCUSSION
0/2500
HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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