Knack offering is now closed and is no longer accepting investments.

Bags by, and for, mobile workers

INVEST IN KNACK TODAY!

Knack is a brand created by mobile workers for mobile workers. Our patent-pending backpacks let you easily go from work to play and back again with just one bag.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Knack

REASONS TO INVEST

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Our executive team has multiple exits under their belts and has extensive backgrounds in brand development and digital marketing for some of the most famous accessory and bag companies in the world, including Tumi and Coach

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We’ve shipped over 9.5K units so far with over $1MM in sales in the first 17 months of shipping

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With the recent growth of the mobile workforce, our products sit at the cross-section of multiple massive market segments

ABOUT

HEADQUARTERS
200 Middle Highway
Barrington, RI 02806
VALUATION
$6.54M

Knack is a brand created by mobile workers for mobile workers. Our patent-pending backpacks let you easily go from work to play and back again with just one bag.

TEAM

Keith Bristol

Keith Bristol

Chief Digital Officer

Keith has spent over 20 years in the direct-to-consumer ecommerce industries. He has held COO, President, VP of Product and Director roles across a number of ecommerce consumer brands such as eBags, Tumi and UsingMiles. In these roles he has led three startups that became high growth companies or progressed to a successful exit. 

Rachel Mellen

Rachel Mellen

Director of Customer Experience

Rachel has spent over 10 years in the medical product, pharmaceutical, and direct to consumer industries. She has held sales support and inside/outside sales roles at Millstone Medical and Siegfried AG. Her focus on customer service in these roles has culminated in managing world class customer service groups for B to C corporations.

Zeke Camusio

Zeke Camusio

Marketing Director (consultant)

Zeke is a serial digital entrepreneur with over 20 years experience running digital strategies for data-driven startups. He founded and later sold Digital Aptitude, a digital marketing agency with over 100 clients. He has been involved in over a dozen startups, and is currently the founder of Data Speaks, a boutique analytics agency that helps ecommerce brands find the hidden profit in their data. Zeke consults with Knack approximately 20 hours per month.

Brianne Huntsman

Brianne Huntsman

Social Media/Communications (consultant)

Brianne has a diverse background ranging from design to engineering to marketing. She uses her skillset to advise companies on their organic social media strategy and communications. Her analytical skills applied mainly to ecommerce and B to C clients. Brianne consults with Knack approximately 52 hours per month.

Melody Taylor

Melody Taylor

Marketing Manager (consultant)

Melody is skilled in copywriting, email creation, social strategy, affiliate strategy and media buying. She has overseen social media and affiliate marketing for Tuesday Morning as well as the Baptist General Convention of Texas. Melody consults with Knack approximately 120 hours per month.

Scott Boulis

Scott Boulis

Digital Acquisition (consultant)

Scott has a deep understanding of scaling digital acquisition for DTC ecommerce companies. He previously managed the paid social channel for Teespring and Luca + Danni. He is also the founder of I Made Bogey, a DTC golf company. Scott consults with Knack approximately 54 hours per month.

Carol Tseng

Carol Tseng

Development Director (consultant)

Carol has over 30 years of experience with Asian sourcing. She has overseen Asian sourcing for brands like Samsonite. She was also a Sales Manager for Yamani, OEM for global brands. Carol consults with Knack approximately 60 hours per month.

Larry Lein

Larry Lein

Director

Larry has worked in the travel goods industry for over 30 years. He is currently co-founder and CEO of ROAM Luggage, an innovative new travel company. Larry spent most of his career at Tumi Inc. where he was responsible for the sales and marketing functions for many years. After Tumi, he became a principal at Compass Partners International. He started his career as a partner with Kurt Salmon Associates, an international strategy consulting firm focused on fashion-influenced consumer products.  

Mark Abrahm

Mark Abrahm

Director

Mark is currently the Managing Partner of New Street Investment Partners, an investment firm focused on opportunities typically outside the criteria of institutional investors. Prior to New Street, Mark formed Forsite Capital, a real estate investment firm which also provided certain advisory services. He was also a founding partner of Gulf Stream Asset Management, a Charlotte, NC-based manager of corporate-credit assets. With approximately $3.5B of assets under management, Gulf Stream was sold to Apollo Global Management in October of 2011.

Bill Daugherty

Bill Daugherty

Director

An entrepreneur and early stage investor, Bill is currently the co-owner and CEO of Seven Stars Bakery, LLC a growing chain of artisanal bake shops and cafes. Prior to Seven Stars, Bill was Executive Chairman of ANC Inc which designs, installs and operates digital signage systems for sports teams and high profile retail and commercial properties. Prior to ANC, Bill was the Founder and co-CEO of Interactive Search Holdings, which grew to become Google's 3rd largest search distribution partner and which he sold in 2004. Previously, Bill served as Sr. Vice President of Business Development for the National Basketball Association. 

Chad Mellen

Chad Mellen

Founder and CEO

Chad has spent over 30 years in the branded luxury and premium accessory and retail industries. He has held CEO, President, CMO, VP Sales and Director roles across a number of iconic American and International consumer brands such as Tumi, Coach and Cross pens. As a senior executive, he has led two successful exits to private equity firms and has experience working across private, public and private equity-owned companies.

TERMS

Knack
Overview
PRICE PER SHARE
$0.80
DEADLINE
Jan 14, 2021
VALUATION
$6.54M
AMOUNT RAISED
$111,709.60
Breakdown
MIN INVESTMENT
$248.00
MAX INVESTMENT
$107,000.00
MIN NUMBER OF SHARES OFFERED
12,500
OFFERING TYPE
Equity
ASSET TYPE
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
1,337,497

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Knack Inc.

Corporate Address

:

200 Middle Highway, Barrington, RI 02806

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,069,998.40

Minimum Investment Amount

(per investor)

:

$248.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

12,500

Maximum Number of Shares Offered

:

1,337,498

Price per Share

:

$0.80

Pre-Money Valuation

:

$6,541,370.40











Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based Perks

"Thank You" Early Bird Bonus

Invest within the first 48 hours and receive an additional 20% bonus shares.

Special Early Bird Bonus

Invest within the first week and receive an additional 15% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive an additional 10% bonus shares.

Amount-Based Perks

$500+ | Welcome to Knack Incentive

Invest $500 and receive early access to all new products before they are released to the public as well as an individualized discount code for 50% off your first Knack order.

$750+ | Free Knack Accessory Bundle

Invest $750 and receive a free Knack accessory bundle including Large Packing Cube, Medium Packing Cube, Knack Water Bottle, Knack Travel Candle, and Knack Margarita Kit.

$1000+ | Free Leather Knack Pack

Invest $1000 and receive a free limited production napa leather Knack Pack (while supplies last).

$5000+ | 10% Share Bonus

Invest $5000 or more and receive an additional 10% bonus shares

The 10% Bonus for StartEngine Shareholders

Knack Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $0.80 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $80. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

*All perks occur when the offering is completed.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative.

PRESS

Article Image
Carryology

The Knack Pack 2.0: New and Improved

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Foders Travel

This Is the Best Backpack for When You Only Need a Backpack but Don’t Want to Look Like a Backpacker

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GQ

The Best Travel Backpack for Business Travelers

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Digital Trends

Business chic: Best laptop bags for 2020

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Men's Journal

Problem Solved: Welcome To Your One Bag Life










ALL UPDATES

10.23.20

We passed $100,000!

Please help us hit $150,000 by sharing with 2 friends.

We did it. We raised $100,000 from over 150 investors! We appreciate all the support from everyone who invested. 

Given our success, we decided to extend our campaign and we need your help getting to the next milestone of $150,000. Please help us by sharing this link to the Knack investment opportunity with 2 friends: startengine.com/knack-bags.



10.15.20

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Knack offering. Here's an excerpt describing the specifics of the change:


Issuer extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

09.29.20

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Knack has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Knack be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

09.18.20

Sales and Financial Update

Knack Inc. is pleased to announce unaudited, preliminary financial results for the past three month period of June through August 2020.

Highlights include:

  • Net Revenue grew by 19% versus same period last year in spite of the continuing impact of COVID-19 on workers, commuters and travelers.
  • Gross Margin expanded by 560 basis points due to consumer programs driving favorable product mix.
  • Revenue grew while Operating Expenses were reduced by -23% versus prior year.  
  • Operating Loss was 37% lower than prior year leading to a material reduction in cash burn.

08.13.20

We passed $75,000!

Please help us hit $100,000 by sharing with 3 friends.


We’re excited to announce we recently passed $75,000 from over 100 investors in our campaign! Thank you for helping make that happen. We still need your help getting to the next milestone of $100,000. Please help us by sharing this link to the Knack investment opportunity with 3 friends: startengine.com/knack-bags.



08.11.20

Knack Corporate Sales Channel Update

We’re pleased to let investors and potential investors know that our corporate channel recently landed a $45,000 customized Knack Pack order for a large company that will ship at the end of September (unfortunately, we can’t share their name right now).  This one order equals over 26% of our total 2019 corporate sales!

Last year, Knack’s corporate sales channel represented over 20% of the company’s total gross sales and we're really excited that the momentum we experienced in this channel in 2019 is continuing in 2020.

With your support of our campaign, we will continue to drive great results, like these, in this channel (and others) in the years ahead. 

07.27.20

Welcome to Knack and Thank You

Hello everyone, 

 

Thanks so much to everyone who has invested, shared, and engaged with us since the beginning of this launch. We are thrilled that you share our vision to disrupt the bag market, and, more importantly, improve how people all over the world carry their lives with them on a daily basis.  

 

Over the next few months we’ll be giving updates on progress as well as giving you additional information on company highlights since we first launched. 

 

We thought we’d start today by sharing our story from a recent podcast interview. If you are interested in hearing directly from us on where the idea of Knack was born, why we are so passionate about making it easier to get from point A to point B without juggling multiple bags, or why we fundamentally want to flip the bag industry on its head, you’re in luck. We discuss all of those topics, and more, during our interview on the Baby Got Backstory podcast.

 

We hope you enjoy,











REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Knack.

$248.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$500.00

Welcome to Knack Incentive

Invest $500 and receive early access to all new products before they are released to the public as well as an individualized discount code for 50% off your first Knack order.

$750.00

Free Knack Accessory Bundle

Invest $750 and receive a free Knack accessory bundle including Large Packing Cube, Medium Packing Cube, Knack Water Bottle, Knack Travel Candle, and Knack Margarita Kit.

$1,000.00

Free Leather Knack Pack

Invest $1000 and receive a free limited production napa leather Knack Pack (while supplies last).

$5,000.00

10% Bonus Shares

Invest $5000 or more and receive an additional 10% bonus shares

JOIN THE DISCUSSION













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HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

WHY STARTENGINE?

REWARDSWe want you to succeed and get the most out of your money by offering rewards and memberships!
SECUREYour info is your info. We take pride in keeping it that way!
DIVERSE INVESTMENTSInvest in over 200 start-ups and collectibles!

With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

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Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

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