INVEST IN KIDSKIN TODAY!
Gentle, Effective Skincare Made For Pre-Teens & Teens
$5,047.15 Raised
REASONS TO INVEST
We are the only dermatologist-recommended product formulated and tested specifically for young skin by a teen, and our teenage co-founder Jordan Canepa has become a trusted and influential voice online in teen and tween skincare.
The teenage personal care market is set to grow by $8.81 billion in the next four years, and we have over $4 million in revenue since our inception.*
Our online sales have experienced an average of over 30% year-over-year growth since inception, and we have a deal in place to launch in over 170 stores across the country by October 2023.
the pitch
Kidskin is a line of skincare products that aim to give teens and pre-teens an alternative to the harsh chemicals and artificial ingredients found in many skincare brands. Our high-quality, medical-grade products, balance gentle ingredients for daily use and effective formulas that tackle common stubborn skin concerns. We are on a mission to not only improve the health of your skin but to support teens with their self-esteem and confidence by educating young teens the importance of good hygiene. Our founders are 100% Hispanic and 66% Women-Owned. We have been in business for over 9 years, and are a 4.5+ star rated company on Amazon, with thousands of reviews. We are also an Amazon Choice product outperforming most of our competitors. Jordan Canepa's and her father Michael Canepa's story of their struggle to find a solution to combat acne is one that many teens and their parents can relate to. Jordan and Michael have captured the hearts of people around the globe, making our mark in the skincare industry by providing a clean, medical-grade skincare solution for teens and tweens.
Overview
Safe, Effective Products for Young Skin
Founded by a father-daughter duo, Kidskin is on a mission to help kids live happy and healthy lifestyles without having to worry about their skin. We have established a major online presence on our website and Amazon.com, and now we plan to bring our products to a major retail partner that we're currently in discussions and other major drug stores nationwide. In our next phase of growth, we plan to open Kidskin dermatology clinics in three strategic locations in Southern California for the treatment of childhood skin conditions, before eventually launching a franchise model for further expansion.
The Problem & Our solution
Formulating Chemical-Free Skincare that Actually Works for Kids
When our founder Michael Canepa’s eldest daughter Jordan experienced acne breakouts at just six years old, he found it surprisingly difficult to find any effective cleanser gentle enough for her delicate skin. Utilizing his background in medical-grade skincare and Jordan’s valuable input, the father-daughter team worked together to formulate Kidskin’s first product, a gentle and effective cleanser using tea-tree oil and a serum using salicylic acid.
Now, we have a line of kid-friendly, dermatologist-recommended products including cleansers, serums, moisturizers, body wash, deodorant, and sunscreen. All our products are sulfate-free, paraben-free, fragrance-free, cruelty-free, and vegan. We are currently developing a number of exciting new products, including wart remover, scar treatment, and after school/sport face wipes.
the market & Our Traction
Strong Sales and Enthusiastic Customers in a Fast-Growing Market
The global cosmetics market is valued at $287.94 billion and expected to grow to $415.29 billion by 2028 at a CAGR of 5%. The teenage personal care market alone is predicted to grow by $8.81 billion from 2022 to 2026, at a CAGR of 6.5% (Source).
*The above testimonials may not be representative of the opinions of experts or the experiences of other customers and is not a guarantee of future performance or success.
Since our launch nine years ago, we have achieved the following milestones:
- Trademark for Kidskin in 2018
- Dermatologist-recommended and kid-tested
- $1 million in annual sales
- 30% year-over-year growth for the past five years
- Agreement with a major retail partner to be on-shelf in 170+ stores by October 2023
- Identified first location for Kidskin Dermatology in Studio City, CA
- Featured in Disney’s Hocus Pocus 2
- A strong social media community, with 22.8k TikTok followers and 11.6k Instagram followers.
- We have a customer base of 40,000 and have sold over 150,000 units to date.
Why Invest
Delivering Confidence to Kids with Improved Skincare Formulas
Acne and other conditions don’t just affect kids’ skin, but also impacts their confidence and emotional well-being. By creating skincare options specifically designed for kids, we are investing in the self-esteem of our young generation, as well as their skin health. With plans in motion to expand into new personal care products, big box pharmacies across the country, and into dermatology locations and an eventual franchise model, we envision Kidskin becoming a leading brand in tween and teen products.
ABOUT
HEADQUARTERS
11152 Fleetwood St. Unit 6
Sun Valley, CA 91352
WEBSITE
View Site
Kidskin is a clean, medical-grade, skincare line specifically formulated for pre-teens and teens with gentle, natural and effective ingredients. We have been an established business since 2013, selling our products for the last 9 years. Our products are currently available for sale on Amazon.com and Kidskin.com. We are currently in discussions with several major retail partners. and slated to be on shelves October 2023.
TEAM
Michael Canepa
CEO / Director / Co-Founder
Collette Canepa
CMO / Co-Founder
Jordan Canepa
Co-Founder / Brand Ambassador
Aiden Canepa
Brand Ambassador in Training
Portia Klapp
Content Manager
Michael Klapp
Content Creator
Ruby Jaramillo
Head Designer
Vanecia Lopez
Production Manager
TERMS
KidSkin
Overview
PRICE PER SHARE
$1.96
DEADLINE
Mar 25, 2023
VALUATION
$9.8M
AMOUNT RAISED
$5,047.15
Breakdown
MIN INVESTMENT
$248.92
MAX INVESTMENT
$1,234,999.92
MIN NUMBER OF SHARES OFFERED
7,653
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Class B Non-Voting Common Stock
MAX NUMBER OF SHARES OFFERED
630,102
Maximum Number of Shares Offered subject to adjustment for bonus shares
Company | : | Kidskin, Inc. |
Corporate Address | : | 11152 Fleetwood St. Unit 6, Sun Valley, CA 91352 |
Offering Minimum | : | $14,999.88 |
Offering Maximum | : | $1,234,999.92 |
Minimum Investment Amount(per investor) | : | $248.92 |
Terms
Offering Type | : | Equity |
Security Name | : | Class B Non-Voting Common Stock |
Minimum Number of Shares Offered | : | 7,653 |
Maximum Number of Shares Offered | : | 630,102 |
Price per Share | : | $1.96 |
Pre-Money Valuation | : | $9,800,000.00 |
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Time-Based:
Friends and Family Early Birds
Invest within the first 72 hours and receive 20% bonus shares.
Super Early Bird Bonus
Invest within the first week and receive 15% bonus shares.
Early Bird Bonus
Invest within the first two weeks and receive 10% bonus shares.
Amount-Based:
$500+ 1st Perk: VIP MEMBER
15% discount code anytime you order on Kidskin.com.
Welcome Basket with the entire product line.
Receive KS merch. (Headband, Hoodie, Cap)
$1,000+ 2nd Perk: GOLD MEMBER
20% discount code anytime you order on Kidskin.com.
Every time a new product is released, you will be one of the first to receive it.
+ VIP Perks
$2,500+ 3rd Perk: PLATINUM MEMBER
25% discount code anytime you order on Kidskin.com.
Welcome coffee Q & A, with the CEO, Michael Canepa.
+ GOLD Perks
$5,000+ 4th Perk: RED DIAMOND MEMBER
30% discount code anytime you order on Kidskin.com.
Holiday gift basket every year with the entire product line, including all new releases.
+ PLATINUM Perks
$10,000+ 5th Perk: PINK DIAMOND MEMBER
35% discount code anytime you order on Kidskin.com.
4 tickets to Disneyland California.
+ RED DIAMOND Perks
$25,000+ 6th Perk: BLUE DIAMOND MEMBER
50% discount code anytime you order on Kidskin.com.
4-night all-inclusive stay at the Hard Rock Hotel for four in Cabo, Punta Cana, Cancun, or Puerto Vallarta.
End of year dinner w Diamond members at top restaurant in Los Angeles.
+ PINK DIAMOND Perks
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Kidskin, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Non-Voting Common Stock at $1.96/ share, you will receive 110 shares, meaning you'll own 110 shares for $1.96. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among all bonuses based on the amount invested or time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments.
PRESS
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
REWARDS
$248
Earn 10% Bonus Shares
Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.
$500
VIP MEMBER
15% discount code anytime you order on Kidskin.com. Welcome Basket with the entire product line. Receive KS merch. (Headband, Hoodie, Cap)
$1,000
GOLD MEMBER
20% discount code anytime you order on Kidskin.com. Every time a new product is released, you will be one of the first to receive it. + VIP Perks
$2,500
PLATINUM MEMBER
25% discount code anytime you order on Kidskin.com. Welcome coffee Q & A, with the CEO, Michael Canepa. + GOLD Perks
$5,000
RED DIAMOND MEMBER
30% discount code anytime you order on Kidskin.com. Holiday gift basket every year with the entire product line, including all new releases. + PLATINUM Perks
$10,000
PINK DIAMOND MEMBER
35% discount code anytime you order on Kidskin.com. 4 tickets to Disneyland California. + RED DIAMOND Perks
$25,000
BLUE DIAMOND MEMBER
50% discount code anytime you order on Kidskin.com. 4-night all-inclusive stay at the Hard Rock Hotel for four in Cabo, Punta Cana, Cancun, or Puerto Vallarta. End of year dinner w Diamond members at top restaurant in Los Angeles. + PINK DIAMOND Perk
JOIN THE DISCUSSION
0/2500
HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
WHY STARTENGINE?
REWARDS
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SECURE
Your info is your info. We take pride in keeping it that way!
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