Kettlebread Franchising Corporation offering is now closed and is no longer accepting investments.

Suspiciously Awesome Sandwiches

INVEST IN KETTLEBREAD FRANCHISING CORPORATION TODAY!

^ ^ Don't forget to watch our video above! ^ ^ Kettlebread Deli Restaurant is a uniquely-styled premium fast-casual sandwich shop that believes it is ripe for expansion and franchising as an iconic national brand. Our mission is to ride the wave of the growing fast-casual dining market while introducing our suspiciously awesome and all-natural specialty sandwiches, house-made soups and chowders, and chef-inspired salads to people across Southern New England and eventually coast to coast.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Kettlebread Franchising Corporation

REASONS TO INVEST

Reasons Icon

Kettlebread was designed with franchising and scalability in mind - The Kettlebread system of operations is highly scalable, and its processes are highly transferable. These are two of the most important characteristics of a successful franchise system, which is Kettlebread’s “North Star” and most ambitious short-term objective.

Reasons Icon

Limited service fast-casual dining is growing - Kettlebread Deli falls squarely in the fast-casual industry market segment, and Allied Market Research estimates the fast-casual restaurant market was valued at $125.6 billion in 2019 and is expected to reach $209.1 billion by 2027, registering a compound annual growth rate (CAGR) of 10.6% from 2021 to 2027. The burger/sandwich segment led in terms of fast-casual restaurant market share in 2019 and is expected to retain its dominance throughout the forecast period.*

Reasons Icon

Solving the retention problem in a high turn over business - The management team and founders of Kettlebread know that the success of any fast-casual restaurant is as beholden to the quality of its people and employee satisfaction as product quality. Kettlebread’s strategy is to offer higher value through superior products at higher price points. In doing so, Kettlebread can offer its employees a very competitive wage while providing “career caliber” benefits that make high turnover a thing of the past.

*Information from Cision (source)



Suspiciously Awesome Sandwiches

It’s not just a slogan. It’s feedback! And who better to provide feedback than customers? Kettlebread is so unique and uncommonly flavorful, that customers have called it suspiciously awesome! And that comes as no surprise because Kettlebread is made in such an unusual way, we’ve applied for a patent to further protect our closely guarded bread-making process. 


Needless to say - Kettlebread is special. It captures the essence of two of our family’s favorites breads, which are ciabatta and sourdough.


Our unique patent-pending dough making process, similar to using a sourdough starter, but fermented for days, not hours, carries forward and builds the full depth of flavor from one batch to the next, and our recipe, techniques, and baking method renders the chewy yet airy texture that ciabatta lovers crave.



We don’t delegate to anyone what we consider to be our biggest responsibility, a cornerstone to what makes Kettlebread so wonderful and unique. We toil over our bread from dough to loaf so that the success of our sandwiches remains in our control at all times resting squarely on our own efforts. 



But it’s not just the bread. All of our recipes are scratch-made. From our signature peppercorn roast beef to our Kettle House chocolate chip cookies, or from our hot bold chowders to special dressings and sauces. It’s not the easiest way to operate a restaurant, but it’s the best way.


Cafe Style Dining

When you bake bread for a living, it’s easy for the restaurant to become your home away from home. With that in mind, our guests are just that… guests... visiting us in our home, and we believe they should feel that way every time they stop by.



That’s why our dining room and service counters are designed and appointed to leave every one of our guests feeling uncommonly welcome… even wanting to stay and hang out when they’ve finished!


To achieve this, Kettlebread was designed with the community in mind, with comfortable seating and decor that tips its hat to the local town’s style and feel. As an added convenience, we provide ample A/C power and USB charging ports near every table, Atmosphere TV, and plenty of room to just relax and enjoy lunch or dinner. Definitely a great vibe!


And when it comes to Kettlebread’s service infrastructure, everything has been designed to make the process easier. Everything from inventory to baking to serving has been streamlined to best serve our customers and staff alike.


Technology

According to FastCasual.com, restaurateurs are called to keep customers happy by using the latest technology available. This has become an imperative for restaurants seeking to compete. CEO, Edward Grimaldi feels he has been preparing his entire life to answer this call. 


As a former Director of IT, software developer, and technology consultant, Grimaldi brings extensive experience in IT process development and is uniquely qualified to develop precisely what Kettlebread needs to compete in today’s emerging tech-heavy restaurant landscape. 



The Kettlebread proprietary IT ecosystem currently includes...

  • Menu engineering and product price analysis
  • Vendor bid acquisition and tracking to ensure the most competitive pricing on ingredients and supplies
  • Inventory management
  • Time and attendance
  • Human resources and scheduling
  • Kitchen Display System
  • Point of Sale terminals
  • Digital interior menus
  • Our dynamic website
  • Employee Portal App
  • Web App for online ordering


The Problem


Here to solve two major industry issues 


A new age of crowd hesitancy has created a heightened sense of health and proximity when dining out. According to Morning Consult, an award winning decision intelligence company, despite a supposed 'return to normal' and vaccine availability, 24% of adults remain hesitant to dine in and are creating new habits as the “new normal” evolves, which does not bode well for crowded full-service higher-end dining alternatives (source).



Not to mention the rising cost of labor in states like Massachusetts with increasing minimum wage levels that are often twice the national average (source, source, source). Regulations are making, and will continue to make, the traditional quick-serve and fast-casual models either pass along higher prices for an already mediocre product, reduce quality, reduce portion sizes, or all of the above; none of which create a better experience for the consumer.


The Solution


Offering a fast-casual dining alternative that delivers a high-quality specialty menu

By focusing on an upscale product within a take-out-dominant model, featuring a “boxed lunch” presentation style, Kettlebread has responded to the need for a high-quality specialty food experience without the need to dine in. 



Additionally, as the minimum wage increases (which it has already had in 29 states throughout the US) traditional quick-serve business models will have tremendous difficulty keeping labor costs at or within well-healed industry standards (30%-35%) (source). We have answered this impending dilemma by curating a much higher quality menu of distinctly higher value products. This, in turn, justifies higher price points, which support higher wages and protects margins. It is this very thinking that is the basis for our three guiding principles.



The superior product and justifiably higher prices translate to more gross profit -  allowing us to justify the higher wages of  $15.00-$18.00 per hour we currently pay and the meaningful benefits package we provide. We offer our employees what we consider to be  “career quality” benefits including insurance, 401k, paid time off, paid vacations, bonuses, and of course free Kettlebread!



In January of 2021, the Bureau for Labor Statistics announced that the turnover rate for the hospitality industry reached a whopping 130.7% in 2020, compared to 78.9% in 2019. Naturally, the pandemic exacerbated this sharp increase (source).


However, in contrast to that, our recruiting, onboarding, and retention strategies during the same period, dealing with the effects of the same pandemic, resulted in just 32.7% turnover, and we hadn’t yet implemented our killer benefits package, which we began rolling out in November of 2021. 


Since that time, Kettlebread has enjoyed a turnover rate of just 22.1 percent! That’s nearly 4 times better than the industry pre-pandemic average. 


Moreover, despite paying higher wages and a higher payroll burden, the quality of staff we’ve been able to attract and retain is so experienced and efficient, we were able to reduce our staff size to roughly 24, making our aggressive strategy virtually revenue neutral. 


The Bread

At the center of Kettlebread’s concept is its house-made, from-scratch sandwich bread, which we bake fresh daily using our closely guarded patent-pending 3-day cold fermentation and baking process. 



Every batch of Kettlebread dough is made with a portion of the previous batch folded into it, making every batch a true descendant of the one before. Like sourdough, this creates an unmistakable flavor profile that is irresistible. Customers also respond to the charm in knowing that in every bite of our mouth-watering Kettlebread, there’s an exponentially small portion of every batch of dough we’ve ever made! This includes the very first, which we call the Genesis Batch. The ancestral Genesis batch dates back nearly a year before we even opened. All future Kettlebread restaurants will start their first batch with a starter that has descended from that very special Genesis Batch, allowing new locations to hit the ground with the full flavor and impact as our pilot store.  




The Market


The fast-casual restaurant market is growing fast


According to a report put out by the US Department of Agrigulture in 2021, “Limited-Service” dining, which includes fast-casual dining, has been the fastest growing restaurant market segment on average since 2004 while “Full-Service” and “All Other” outlet types have remained stagnant or seen declines (source). 



With this in mind, we are committed to leveraging this impressive momentum.


Our ethos at Kettlebread is to create and serve only the finest versions of any sandwich we put on our menu -  but more importantly, to not be afraid to charge a fair price for the added value and higher quality ingredients needed to do so. 


Allied Market Research estimates the fast-casual restaurant market space is valued at $125.6  billion in 2019 and is expected to reach $209.1 billion by 2027, registering a compound annual growth rate (CAGR) of 10.6% from 2021 to 2027. The burger/sandwich segment led in terms of fast-casual restaurant market share in 2019 and is expected to retain its dominance throughout the forecast period (source). 


TouchBistro, a prominent restaurant POS system provider, reported that the average order value of a fast-casual restaurant was $12 (source). Kettlebread comes in at $15.65 for an average meal, slightly higher than the top end of this range. This additional value, and the higher margins associated with that, are what enable us to pay higher-than-industry wages without infringing on bottom line profits.  


To that end, since July of 2020, we have maintained our Prime Cost ratio objective, which is the combination of labor and cost of goods sold divided by revenue, at 62%, which is comfortably within the sustainable industry “sweet spot” of 55%-65%. 



Our Most Expensive Sandwich is Our Most Popular

Sometimes the proof is in the pudding. But for us, it’s in the steak, because a perfect example of these values in action is our Cattleman Steak & Cheese. Unlike cheesesteak sandwiches you can find just about anywhere, Kettlebread brings in fresh, never-frozen, fine steak-house caliber USDA Choice New York Strip and butchers it by hand, in-house, every day. Seasoned with our own special steak seasoning and smothered in cheese, this masterpiece has quickly become our flagship sandwich. Boasting over 5½ oz of freshly cut New York Strip steak and another 2oz of molten American cheese, our Cattleman Steak & Cheese is not only our most popular sandwich (outselling the rest 2:1) but it’s also our most expensive with the highest gross profit.



Again, we stand firm in the belief that our model demonstrates. People recognize value when they experience it and are willing to pay a premium to get it.  


Still, there is something we believe our competition will never have, and that is our novel bread. Baked fresh every day with all-natural, non-GMO ingredients with absolutely no preservatives, Kettlebread is a high-rising, deceivingly light, soft, and chewy cross between ciabatta and sourdough bread with a bold sourdough flavor profile.  


However, one of the less obvious reasons for the craveable nature of our food is, quite literally a secret sauce that we call Kettle Kreme Sandwich Sauce. This savory condiment is a unique garlic aioli that we make from scratch and use in our most popular sandwich recipes.



Our Traction


On the rise since the height of the pandemic 


Kettlebread opened its pilot store in May of 2020 (height of the pandemic) with six employees (which included founders) and an objective of generating $1000 - $1200 per day in revenue.  



We didn’t know we had it in us!


After selling out of food on our first day, word traveled fast! In fact, we sold out of food due to the higher-than-expected volume and had to close early each day of our first week, so we quickly made important changes, hired and trained more staff, and improved our processes to increase capacity. Within 3 short weeks, our crew grew to over thirty employees (not including founders) and our daily sales grew to over $2500 per day.  


In mid-June of 2020, we completed the first phase of our online ordering system and our Kettle Club rewards program. By September of 2020, our online sales grew to represent over 20% of our total order volume and have since grown to over 35%, which is close to overtaking inbound telephone orders. We have accomplished this without any third-party software or expensive revenue-sharing delivery services. 


Today, in less than 2 years, we have acquired over 8000 card-carrying loyalty club members spanning Southwestern Massachusetts and Northern Connecticut. 



We quickly found ourselves outgrowing our pilot location due to the unanticipated level of popularity of our food, just how quickly word spread, and the volume that accompanied that. 


While seemingly a good problem to have, demand for Kettlebread continues to create extraordinarily, albeit unavoidable, long wait times that sometimes reach an hour and a half or more!


Understandably, ordering drops off dramatically once wait times reach 30 to 40 minutes, however, even when faced with long wait times, a meaningful amount of people will still order knowing how long it may take before we can even begin making their food. It’s somewhat absurd to think that a sandwich is so special that it’s worth waiting over an hour for - but it’s been known to happen elsewhere in the restaurant industry and our customers do it every day. Therefore, we feel we’re in pretty good company!

  


Why Invest


We designed Kettlebread from the ground up to be a scalable operation 


We intend to take a measured and deliberate approach to expansion with a priority of breaking ground on our first corporate expansion store or cloud kitchen in mid-to-late 2022.  However, newly launched locations will benefit from what we’ve already learned and be designed and built with far greater production capacity. 


We believe that investment in expanding kitchen capacity will slash wait times in half or more. By our estimates, the volume we could recover by being able to accommodate people who don’t have time to wait during peak hours would translate into 30% in new sales.



We anticipate having between 4-7 corporate locations operating within the 36 months.  


Simultaneously in 2022, to achieve economies of scale and the benefits of bulk purchasing, we will build a centralized bakery, prep kitchen, and corporate office to be situated in far less expensive non-retail industrial flex space. This will free up precious square footage in our pilot location for the expansion of the kitchen. Also, from this centralized facility, we can service multiple regional locations including both corporate stores and franchises. 


This strategy will minimize occupancy costs across all locations and allow us to achieve greater production efficiencies, consolidate vendor orders, reduce restaurant paper costs and other related expenses through buying in bulk for multiple stores, reduce labor costs, and better prepare us to support regional franchise locations as they open.  


By the end of 2022, we would also like to begin a nationwide search to recruit an experienced Director of Franchise Sales to round out our management team and shepherd our growth as a franchising company. We will be looking for someone with several years of experience promoting and selling franchises for a large chain. By the end of 2023, in addition to adding new corporate-owned locations, our goal is to execute 4-6  franchise agreements with openings planned for 2023 and 2024. 


Kettlebread Deli Restaurant has already established itself as a formidable brand in Western Massachusetts. We’ve gained over 8000 opted-in Kettle Club loyalty cardholders in less than 19 months, thousands of social media followers, and stellar reviews, which include 4.7 stars on Yelp, 4.8 stars on Google, and an impressive 4.9 stars on Facebook. By achieving all of this, we’ve generated over $1.25 million in sales. Moreover, we accomplished all that despite the pandemic and without spending a single penny on advertising.


Just imagine!





ABOUT

HEADQUARTERS
491 College Highway
Southwick, MA 01077
VALUATION
$5.63M

^ ^ Don't forget to watch our video above! ^ ^ Kettlebread Deli Restaurant is a uniquely-styled premium fast-casual sandwich shop that believes it is ripe for expansion and franchising as an iconic national brand. Our mission is to ride the wave of the growing fast-casual dining market while introducing our suspiciously awesome and all-natural specialty sandwiches, house-made soups and chowders, and chef-inspired salads to people across Southern New England and eventually coast to coast.

TEAM

Joseph Rondoletto
Joseph Rondoletto
Director of Design & Marketing / Board Director

Mr. Rondoletto, Kettlebread’s primary lead investor, has over 20 years of experience in corporate branding and organizational development. 

As the President of NorthernLogics LLC, a successful graphic design, media, and web development firm, Rondoletto has helped hundreds of clients develop brands, tailor e-commerce solutions, and develop processes to support their sales objectives. 

Six years ago, after observing the success of Grimaldi’s operation at the Basketball Hall of Fame, Mr. Rondoletto turned his attention to learning the restaurant industry. Immersing himself in the business, he apprenticed with Grimaldi to learn the industry prior to investing. Since then Rondoletto has been the lead developer in Kettlebread.com, designing the company brand, and marks, as well as all POP material and store interior design.

As a board member and advisor, Rondoletto will provide guidance and oversight for matters related to organizational development, social media presence, and the e-commerce initiatives so vital to any successful restaurant in today's market landscape. 

Melissa Veino
Melissa Veino
Vice President of Training and Compliance, Sous Chef & Board Director

Melissa Veino has over 15 years of experience as the General Manager of a high-volume resort-style restaurant, was responsible for all restaurant operations, and has worked with Edward Grimaldi for all of them. 

As the General Manager of Grimaldi’s operation at the Basketball Hall of Fame, Veino mastered and was responsible for all facets of recruiting, onboarding, training, and management of every position in the restaurant, as well as training and overseeing an award-winning team of shift supervisors. 

Veino also has experience in inventory management and process development, critical to the success of any restaurant. She is the lynchpin of daily operations at Kettlebread Deli of Southwick and has used her skills to usher in a successful opening and successful ramp-up of our pilot location.

Melissa will use her years of experience to help grow the Kettlebread team by continuing her work as a skilled recruiter and trainer, training new franchisees on store operation, and heading up compliance efforts throughout the growing organization.

Edward J. Grimaldi
Edward J. Grimaldi
President / CEO, Executive Chef, Secretary & Board Director

Edward Grimaldi brings with him over 25 years of business experience, the last eighteen of which being an award-winning restauranteur. From 2008 until 2020, Grimaldi was the owner and operator of one of the largest privately-owned restaurants in the country, Samuel’s Tap & Table, which was located within the prestigious Basketball Hall of Fame in Springfield, Massachusetts. There he led a team of over 125 employees in consistently generating millions in annual sales. 

Grimaldi has extensive experience in recruiting and is the author of Lock & Load Recruiting, a book on successfully recruiting, onboarding, and retaining staff in high turnover industries. Grimaldi was also involved with training, and managing a large restaurant staff as well as recruiting, training, and overseeing effective restaurant managers. 

Grimaldi also spent several years as a successful software developer, Microsoft Certified Systems Engineer, and IT consultant. He has channeled these skills over the past 3 years and has developed Kettlebread's vast IT ecosystem, which is instrumental to the successful operation of today's fast-casual restaurant. 

This valuable suite of integrated tools, which is highly tailored to the operation of a Kettlebread Deli restaurant, includes recipe design & menu engineering, kitchen and inventory management, human resource management and scheduling, the company’s dynamic website, online menus, online ordering, in-store digital menus, sales and prep level forecasting, and general restaurant management. He also benefits from a vast network of local and national suppliers and distributors with which he enjoys strong ongoing relationships.

By combining his culinary and restaurant management experience with advanced IT and software development skills, Grimaldi seeks to further position Kettlebread as a strong competitor in the evolution of modern dining out.

TERMS

Kettlebread Franchising Corporation
Overview
PRICE PER SHARE
$1.25
DEADLINE
Sep 22, 2022
VALUATION
$5.63M
AMOUNT RAISED
$425,338.15
Breakdown
MIN INVESTMENT
$250.00
MAX INVESTMENT
$100,000.00
MIN NUMBER OF SHARES OFFERED
8,000
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
856,000

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Kettlebread Franchising Corporation

Corporate Address

:

491 College Highway, Southwick, MA 01077

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$250.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

8,000

Maximum Number of Shares Offered

:

856,000

Price per Share

:

$1.25

Pre-Money Valuation

:

$5,625,000.00











*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives*

Time-Based:

Friends and Family Early Birds

Invest within the first 3 days and receive an additional 20% bonus shares.

Super Early Bird Bonus

Invest within days 4-10 and receive an additional 15% bonus shares.

Early Bird Bonus

Invest within days 11-24 and receive an additional 10% bonus shares.

Amount-Based:

$250 | Bronze Kettle Investor

Invest $250 or more and receive a $25 Kettlebread Gift Card + access to special discount codes and promotions.

$500 | Silver Kettle Investor

Invest $500 or more and receive 5% bonus shares + $75 Kettlebread Gift Card + "Suspiciously Awesome" sports tee + special discount codes and promotions.

$1,000 | Gold Kettle Investor

Invest $1,000 or more and receive 7% bonus shares + $100 Kettlebread Gift Card + "Suspiciously Awesome" hoodie + access to special discount codes and promotions.

$2,500 | Platinum Kettle Investor

Invest $2,500 or more and receive 10% bonus shares + $150 Kettlebread Gift Card + "Suspiciously Awesome" limited edition track jacket + access to special discount codes and promotions.

$5,000 | Diamond Kettle Investor

Invest $5,000 or more and receive 12% bonus shares + $150 Kettlebread Gift Card + "Suspiciously Awesome" limited edition track jacket + one year (non transferable) 25% discount (up to $1,000 net) + access to special discount codes and promotions.

$10,000 | Black Kettle Investor

Invest $10,000 or more and receive 15% bonus shares + $150 Kettlebread Gift Card + "Suspiciously Awesome" limited edition track jacket + one year (non transferable) 50% discount (up to $1,000 net) + access to special discount codes and promotions.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Kettlebread Franchising Corp. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. Owner's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.25 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $125. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed. Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments. Salary payments made to one’s self, a friend or relative.

PRESS

Article Image
MassLive

Still rising: Southwick’s Kettlebread Deli Looking to Open Franchises

Article Image
Westfield Lifestyles

Interview With Area Chefs

Article Image
The Reminder

Best Damn Sandwich: Kettlebread Deli Roast Beef Delights










ALL UPDATES

09.21.22

More than 418,000.00 Raised / More than 350 Investors / Less than 8 Hours Left!


Everyone here at Kettlebread would like to thank all of you who invested or even simply considered investing in something that's been our dream for almost a decade. The past few years have been quite the challenge for just about anyone at the helm of a small business, but if the past two years have taught us anything, it's that there is simply no substitute for perseverance in the face of adverse times. 

I'm very happy and proud to see that we've raised over $418,000.00 based on the confidence of over 350 angels, some customers, some friends, and some complete strangers. But strangers we are no longer. Now, together, we move forward, and I can't begin to tell you how excited we are to do just that. 

So again, as I've mentioned in other updates, if you've invested,  I'm hoping to receive your contact information in the coming days so that we can sort out the hundreds of perks that need to be disbursed. Also at that time, we will begin the onboarding process to our Investor Portal, which will be our virtual headquarters for communication and discourse going forward.

If you haven't invested, there are a few hours left to jump on board. But regardless of your decisions, know that Melissa, Joe, and I are so appreciative and even flatter than you even considered it.

So from the entire staff, Melissa, Joe, and myself, 

THANK YOU!

Edward Grimaldi
Kettlebread Co-Founder

 

09.21.22

Overnight Momentum Slingshots Kettlebread Past $400,000.00 with Hours Left in Campaign

Greek Turkey & Feta: Smoked turkey breast, sliced black olives, red pepper strips, crisp shredded lettuce, red onions, Feta cheese crumbles, and Kettle Cream Sandwich Sauce on a butter-grilled Everything Kettlebread bun


It's been an incredible 3 month campaign, and here we are on our final day! 

Overnight investments sent our raise up and over the $408,000.00 mark as we enter the last day of funding, and we expect last-minute investors to push that number even higher. 

If you've invested already, thank you. We will begin the onboarding process to our Investor Portal this week subject to our receiving the list of investor contact information.  

If you're still considering an investment in Kettlebread, now is the time to take action because the campaign will end at midnight tonight.


09.20.22

Kettlebread® Is Officially A Registered Trademark


There's something serendipitous about receiving an email from the US Patent and Trademark Office, only a day before ending such a successful funding round, announcing that the word "Kettlebread", is now officially our protected intellectual property. This means that, after being published for public comment and objection for 30 days, nothing presented itself to challenge our claim to the word.


Yup! It's time to start sifting through hundreds of pages of manuals, handbooks, and menus, not to mention signage and adding the coveted "®"!

I'm not the superstitious type, and I do NOT believe in coincidence under any circumstance. So even though I may never totally understand the unique timing, I do know that it's just in time! I would much rather reprint and/or repaint all the occurrences of the word for 1 pilot store rather than the multiple locations we plan on having only a few short months from now. 


It's also a great excuse to remind everyone that we're very close to $400,000.00 raised with only today and tomorrow left to invest. So if you haven't pulled the trigger yet, here's one more reason to invest in Kettlebread®.  <<< that's gonna take some getting used to! lol

09.20.22

$385,000.00+ and the Top Spot In "Most Momentum" with 1 Day Left To Invest

$385,000.00+

Raised

Kettlebread Chef Salad: Chopped hearts of romaine, freshly-sliced ham, turkey, and salami, pepperoncini peppers, hard-boiled egg, chunked provolone & swiss cheese, swiss cheese, julienne carrots, and grape tomatoes. 


As our campaign enters its final days, last-minute investors scrambling to stake their claim in Kettlebread have hurled us into the top spot (after Start Engine) in Start Engine's "Most Momentum" category! We're guessing this will continue throughout the rest of today and tomorrow, so don't be left behind! 


If you've considered investing with us, it's because you saw what over 300 other investors have seen, and that's a company committed to disrupting the fast-casual dining space. We believe we're doing just that. However, now... we have the resources to truly take things to the next level. 

For those of you who have already invested, keep your eyes peeled in the coming days for an emailed invitation to our Investor Portal on our website. It will be at this time when we gather information for fulfillment of our perks.

For those still considering it, there's still time. Stop what you're doing and take another look, then invest in Kettlebread today!

09.19.22

Over $368,000.00 Raised with 2 Days To Go!

Kettlebread Peppercorn Roast Beef, butchered and cooked in-house daily.



The momentum has really kicked into gear during these final days of our campaign. We've raised over $368,000.00 from over 300 investors and there are still 2 days left! 

Now is the time. Don't let this unique investment opportunity slip by. 

Invest In Kettlebread Franchising Corporation Today!

09.16.22

Kettlebread's Campaign is Closing Soon! Offer Ends on Wednesday, May 21st.

5 Days Left

Tuscan Chicken Sandwich with oven-roasted chicken breast, house-made basil pesto, shredded lettuce, vine-ripened tomatoes, red roasted pepper strips, and Kettle Cream Sandwich Sauce.


Our funding round is coming to an end! Now is the last chance to invest in Kettlebread before it closes. We have exciting plans for the future and want you to be a part of our journey!


Invest In Kettlebread Today!

09.15.22

6 Days Left To Invest!

Three Scoops! Cottage cheese, egg salad, rotisserie chicken salad served on a boat of leafy greens and topped with a sweet dark balsamic glaze, sliced roasted almonds, craisins, and three cherry tomatoes on top!


Thank you for investing in Kettlebread!  We are so excited to have reached $315K and nearly 300 investors. We want to keep this momentum going so invest now before our campaign closes!

09.14.22

Kettlebread Reaches Major $300K Milestone with 7 Days Left


They say that a company will raise the most money during the first few days and the final few days of a funding round, and our campaign appears to be no exception as momentum builds having broken through the $300,000.00 milestone!

I have to say, however, as useful as the funding is to a company, the vast intellectual resources that expose themselves having close to 300 investors is phenomenal. In the past few weeks, I’ve been contacted by several investors of both large and small investments, and I can tell already that the forum in our investor portal will be a vibrant community with no shortage of valuable feedback to draw upon.

I’ll be meeting with 2 more “out-of-the-blue” property owners and managers this week to discuss prospects for our expansion. One in Agawam, MA, and another in East Longmeadow, MA. My shortlist is growing, not shrinking! However, options are a buyer’s best friend, and it appears we’ll have no shortage of opportunities to choose from.

So, with exactly 7 days remaining in our campaign, those of you who have invested can expect us to be reaching out very soon to settle perks and grant access to our investor portal. Those who are still considering this opportunity still have time to join us, but don't delay. 

Click the "INVEST NOW" button above to get started!

We have much to look forward to!

09.12.22

Record Breaking Weekend!


As we head into the last full week of our campaign, I am absolutely delighted to announce that sales in our pilot store over the weekend set an all-time record, not just in revenue, but in unit sales! Understandably, revenue might look higher than in previous periods given the impact of rising prices, but the real performance indicator here is unit sales, which are revenue agnostic.

While this is good news for anyone investing or considering an investment, it’s really no mystery to those of us here on the front lines why this is happening. As I mentioned in my video, we spent zero dollars on advertising prior to launching this campaign on Start Engine. Of course, we’ve benefited greatly from word-of-mouth and free social media, and word-of-mouth is arguably one of the most powerful catalysts for growth that a restaurant can enjoy.

Moreover, we didn’t do much in the way of paid advertising for our campaign either. In fact, over the course of the past 3 months, we’ve spent less than $4000, which is far less than we were recommended to spend. Nevertheless, this advertising piqued the interest and curiosity of countless people across our market area, and we definitely felt it on the line and in the register.

Now, one of the reasons we've never resorted to paid advertising is largely due to the cost. I mean, a 50K Watt radio station, for instance, has every right to charge what they charge because listenership is so high and that has tremendous value to the right advertiser. However, for a one-unit operation, if listeners live 30 miles away or otherwise out-of-market, the dollars spent reaching them with a message is largely wasted, at least in the short run anyway.

This is where expansion is key. With multiple stores in the same broadcast area, every advertising dollar is effectively split across the number of stores within the marketing area, and that is exactly where we’re headed. Now that we’ve raised enough to expand, we intend to do so with a bit of advertising wind in our sails, and this weekend appeared to be evidence that doing so could be a total game changer.

09.09.22

Trademarking More IP



I wanted to bring everyone up to speed on the status of one issue that I’ve been asked about a squillion times, and that is regarding trademarking our slogan…

 

“Suspiciously Awesome Sandwiches.”

 

Yesterday, we submitted the necessary filings to protect this iconic slogan with the United States Patent and Trademark Office. Now that we have secured and registered a trademark for the word “Kettlebread,” it’s time to protect all of our Intellectual Property. In the coming week, we will file for our logo artwork and the KB badge that we often use.

Also, a follow-up to yesterday’s update:

I was able to meet with the actual landlord of the property in East Hartford which was brought to my attention. I have to say, the property itself is quite perfect. Extremely easy to find, and less than a 10 drive into downtown Hartford. My next step is to take a deep dive into the lease terms and consult with our board regarding the placement strategy of this important operation.

In support of this property, I believe the most important feature is proximity to the state capital, Hartford, CT, and myriad companies with thousands of employees within a 2-mile radius. This bodes very well in terms of covering occupancy costs via the co-located cloud kitchen while we ramp up franchise sales. The property is also very attractive and easily accessible via highway from Bradley Internation Airport, which will make a great impression on prospective franchisees both local and out of state. I know I promised some photos, but I spent the entire time speaking and building a relationship with the landlord.

I do intend to return and will capture photos at that time. If it is prior to the end of our campaign, I will post the photos right here. If the campaign has ended, I’ll share them with investors via our investor portal.










Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Kettlebread Franchising Corporation.

$250.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$250.00

$250 | Bronze Kettle Investor

$25 Kettlebread Gift Card + Access to special discount codes and promotions.

$500.00

$500 | Silver Kettle Investor

5% bonus shares + $75 Kettlebread Gift Card + "Suspiciously Awesome" sports T + special discount codes and promotions.

$1,000.00

$1,000 | Gold Kettle Investor

7% bonus shares + $100 Kettlebread Gift Card + "Suspiciously Awesome" hoodie + Access to special discount codes and promotions.

$2,500.00

$2,500 | Platinum Kettle Investor

10% bonus shares + $150 Kettlebread Gift Card + "Suspiciously Awesome" limited edition track jacket + Access to special discount codes and promotions.

$5,000.00

$5,000 | Diamond Kettle Investor

12% bonus shares + $150 Kettlebread Gift Card + "Suspiciously Awesome" limited edition track jacket + One year (non transferable) 25% discount (up to $1,000 net) + Access to special discount codes and promotions.

$10,000.00

$10,000 | Black Kettle Investor

15% bonus shares + $150 Kettlebread Gift Card + "Suspiciously Awesome" limited edition track jacket + One year (non transferable) 50% discount (up to $1,000 net) + Access to special discount codes and promotions.

JOIN THE DISCUSSION













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