Karla & Co offering is now closed and is no longer accepting investments.

Celebrate tu Cultura!

INVEST IN KARLA & CO TODAY!

Karla & Co is a clothing and accessories brand created by Latinas, for Latinas, encouraging its audience to express their culture through apparel. Karla & Co makes high quality, affordable clothing and accessories for adults and children and has had over 36,000 orders to date.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Karla & Co

REASONS TO INVEST

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Karla & Co is early to market, as one of the first Latina brands launched on Etsy and a standalone website, and has an impressive 45% customer retention rate.

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The Latino market is undergoing massive growth, with a spending pool of $1.9 trillion per year; the population of Karla & Co’s market reached 62.1 million in 2020, and increased by 23% over the previous decade.*

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Karla & Co has created Carlitos the Camel. A stuffed animal that teaches children about the many different cultures and stories within the Latino community. With Carlitos, Karla & Co will be expanding into the larger Latino family market as well.

*Market statistics provided by The Drum and Pew Research Center (sourcesource)

Clothing on a mission for good

Karla & Co was founded in 2017, by Karla and Bryan Butvidas, with the intention of creating high quality, affordable apparel for the Latin market. We are all about spreading positivity, while representing and empowering members of Latin culture. Although our market space was almost non-existent just 5 years ago, it has recently undergone massive growth, as Spanish becomes more and more a part of mainstream American pop culture. With our clothing brand up and running for almost 5 years already, with over 36,000 sales to date, we have an edge on any new competitors in the space!



Founder, Karla Butvidas, is a self-taught designer, social media manager, and branding expert who has successfully launched 3 profitable companies (including Karla & Co) before the age of 30 and has sold over 150,000 products since 2016. Co-founder, Bryan Butvidas, holds an MIT Certificate in Systematic Innovation of Products, Processes, and Services, has held C level positions in 4 different startup companies, has managed over $2 million in ad spend, and has sold over 90,000 books, both published and self-published. 







The Problem


There is a lack of Latina-driven clothing in the fashion world

Many people lack an understanding and education about the various cultures of Latin America, and there is an apparent lack of representation of Latin culture in fashion. 


Simply put, Latinas do not have enough access to Latina brands and Latina-driven clothing. That’s why we make high-end, affordable clothes and accessories that allow our target audience to express themselves through fashion.




The Solution


Apparel that educates, expresses, and empowers 

Karla & Co is Latina-founded and run. Our brand aims to educate the world about the many different Latin cultures, while helping to combat stereotypes. Karla & Co represents an opportunity to express Latin culture in a positive way and empower Latinas to express their culture through the clothes and accessories they wear.



We sell our products directly to our consumers, through the Karla & Co website, and have a high-margin business model. Our apparel is ‘made to order’, which means orders are not created until they are purchased, allowing for very low inventory spend, faster turnaround time, and higher margins. We have had over 36,000 orders to date, with an average order cost of $40, and over 26,000 customers. 






The Market


We are excited to be on the leading edge of such a fast-growing and young market space

We are on the forefront of a market with a rapidly growing customer base. The Hispanic population reached 62.1 million in 2020, and increased by 23% over the previous decade (source). The Latino market is undergoing massive growth, with a spending pool of $1.9 trillion per year (source). Our specific target audience includes Latinas, around the ages of 21 to 38. 


The Spanish language has made its way into mainstream American pop culture, as evidenced by much of today’s pop music. Latin music revenues grew by 37% in the US, within the first half of 2021 (source), and many of music’s biggest stars are learning Spanish so that they can co-produce songs with famous Latin artists.


We realized that this market gap also creates a lack of stories and cultural toys in stores making it hard to keep our kids engaged with our tradition and heritage. So, we created Carlitos as a way to share our Hispanic culture with our children. Now with Carlitos Latino families around the world can share the joy of Three Kings in a more personal way and also a way to share their traditions within non-Hispanic homes.


Carlitos, a child camel, has lost his mother; and in his search for her, he embarks on a fantastic journey with his friend Gabriel, to discover all the magic of January 6, the day of the Three Kings. Join them to live the fantasy behind one of the most incredible traditions of the year.



Karla & Co has several advantages above the competition. We are early to market, as one of the first Latina brands launched on Etsy and a standalone website. Our quality apparel is able to be produced with high-profit margins, at an affordable price point, which is likely why we see such a high retention rate among our loyal customers. 








Our Traction


Steady growth, media features and collaborations with celebrities and notable brands

Karla & Co has been profit positive since sales began, and continues to receive countless 5-star reviews from customers. We were also able to remain profitable during 2 years of COVID-19 not only affecting health, but also supply chains and material costs. 


*The above testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.


Our podcast, Gossip in Spanish, has been running since March of 2020, and we have been featured by magazines such as We All Grow Latina and Latina Magazine. Our products have been featured in HBO’s Pa'lante premier box (source) and we have produced clothing in conjunction with Bacardi (source, source, source), as well as partnered with celebrities and influencers who genuinely love our clothes. 


Karla & Co owns two patents: “I Can Laugh in English and Spanish” and “Brava Pero Cute” and has a loyal customer base with a customer retention rate of about 45%.




Why Invest


Karla & Co is spearheading a niche industry and has promising plans for the future

Our 3-5 year goals are as follows:

  • Apparel in major retailers like Wal-mart, Target and hundreds of boutiques around the US, Puerto Rico, Mexico and throughout South America
  • 50+ monthly wholesale boutique
  • Full FBA with Amazon
  • 2 brick and mortar stores
  • 10 co-branded partnerships
  • Expand our children’s brand, “Carlitos the Camel”
  • 1 million podcast listeners
  • Major warehouse with at least 5 to 6 employees


We intend to use this raise to fund these next ventures, rebrand our products and website, create a Karla & Co app for iPhones and Androids, begin YouTube development and hire for roles such as content creators, an ad specialist and more. This year, we will also begin utilizing the TikTok platform for our marketing, as it has helped countless businesses to organically grow their audience and is an especially fast-growing market for Latino creators. SMS is also a major push we are focusing on this year, as the conversion rate and ROI  we've seen using SMS are double to triple compared to our email blasts.


Most importantly, Karla & Co will remain committed to celebrating positivity and empowering our customers, while educating the general public about Latino culture and breaking stereotypes. As the industry continues to grow at an all-time high, we hope you will join our mission of creating authentic cultural connections across the Hispanic diaspora!






Undo (⌘Z)

ABOUT

HEADQUARTERS
10869 N Scottsdale Rd #103 - 807
Scottsdale, AZ 85254
VALUATION
$12M

Karla & Co is a clothing and accessories brand created by Latinas, for Latinas, encouraging its audience to express their culture through apparel. Karla & Co makes high quality, affordable clothing and accessories for adults and children and has had over 36,000 orders to date.

TEAM

Karla Butvidas
Karla Butvidas
CEO & Board Member

Born and raised in Puerto Rico, Karla moved to The States to start a family with her husband, Bryan Butvidas. By the age of 30, Karla had created 3 profitable companies, sold over 150,000 units, and was a #weallgrowlatina Maker Market winner.

Bryan Butvidas
Bryan Butvidas
COO & Board Member

Once called "The cleverest writer on the Internet" by LA Weekly and “A controlled chaotic mega brain that createsmethods of madness that work freakishly well” by The Huffington Post, Bryan uses his technology background that he has developed since the age of 3 when he programmed his first-pixel animation and mixes it with his non-traditional marketing methods to break the rules and develop big result products or campaigns.

TERMS

Karla & Co
Overview
PRICE PER SHARE
$3
DEADLINE
Aug 4, 2022
VALUATION
$12M
AMOUNT RAISED
$69,362.95
Breakdown
MIN INVESTMENT
$255.00
MAX INVESTMENT
$36,000.00
MIN NUMBER OF SHARES OFFERED
3,333
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
335,666

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Karla and Co, Inc.

Corporate Address

:

10869 N Scottsdale Rd #103 - 807, Scottsdale, AZ 85254

Offering Minimum

:

$9,999.00

Offering Maximum

:

$1,006,998.00

Minimum Investment Amount

(per investor)

:

$255.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

3,333

Maximum Number of Shares Offered

:

335,666

Price per Share

:

$3.00

Pre-Money Valuation

:

$12,000,000.00











*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Time-Based:

Friends and Family Early Birds
Invest within the first 48 hours and 15% bonus shares.

Super Early Bird Bonus
Invest within the first week and receive 15% bonus shares

Early Bird Bonus
Invest within the first two weeks and receive a 10% bonus shares

Amount-Based:

$255+
Receive a LIMITED EDITION ‘I Invested Latina’ hat and keyhain and a $25 Karla and Co. gift card + 5% Bonus Shares and a 10% OFF coupon code.

$500+
Receive a LIMITED EDITION ‘I Invested Latina’ hat and keyhain and a $50 Karla and Co. gift card + 5% Bonus Shares and a 10% OFF coupon code.

$1,000+
Receive a LIMITED EDITION ‘I Invested Latina’ hat, keychain, and a $100 Karla and Co. gift card + 5% Bonus Shares and a 15% OFF coupon code.

$2,500+
Receive a LIMITED EDITION ‘I Invested Latina’ hat, keychain, beachcomber bag, and a $250 Karla and Co. gift card + 5% Bonus Shares and a 15% OFF coupon code.

$5,000+
Receive a LIMITED EDITION ‘I Invested Latina’ hat, keychain, beachcomber bag, pin, get on our early access product drop list, Carlitos the Camel and a $500 Karla and Co. gift card + 8% Bonus Shares and a 20% OFF coupon code.

$10,000+
Receive a personalized LIMITED EDITION ‘I Invested Latina’ hat, keychain, beachcomber bag, pin, get on our early access product drop list, Carlitos the Camel be a guest to our launch party, receive our end of year collection box and a $1000 Karla and Co. gift card + 10% Bonus Shares and a 20% OFF coupon code.

$15,000+
Receive a personalized LIMITED EDITION ‘I Invested Latina’ hat, keychain, beachcomber bag, pin, get on our early access product drop list, Carlitos the Camel be a guest to our launch party, receive our end of year collection box, be a sponsor and guest on our Gossip in Spanish podcast and a $1500 Karla and Co. gift card + 10% Bonus Shares and a 20% OFF coupon code.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Karla & Co will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $3.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $300. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative.

PRESS

Article Image
Telemundo

5PM - Segment - Mujer Imparable: impacta comunidad con frases latinas

Article Image
Telemundo

11AM - Segment Mujer Imparable: reconecta con sus raíces

Article Image
BELatina

These Are 15 of Our Favorite Latinx-Owned Brands on Etsy

Article Image
NBC Miami

Beauty and Lifestyle Products Created by Women

Article Image
Hip Latina

15 Empowering Statement Tees From Latinx-Owned Brands










ALL UPDATES

08.02.22

Last Day To Invest or Increase Investment!

We can not believe how amazing this journey has been! Over $64k has already been raised by more than 100 investors!

With the seed funding received, Karla and Co. have been able to expand and make moves that would normally take 12 months and condensed into 2.

This campaign has also inspired many Latina business owners to come and ask how they can use crowdfunding platforms to get their dreams made into a reality.

Help us continue to grow and inspire more. You're not just investing in a company, but into a movement!

Bendiciones,
Karla & Pili

08.01.22

We All Grow Summit Success!

We just returned from the AMAZING We All Grow Summit held in Los Angeles over the weekend. With your help, Karla and Co. were showcased to a LARGE group of influential Latinas. From motivational speakers, bankers, serial entrepreneurs, creators, designers, and all kinds of movers and shakers within our community. In the next coming weeks, we have meetings with many of these fabulous women to set up collabs, podcasts, media appearances, and more!

To top it all off, we were 95% sold out of the merchandise we brought with us!

07.22.22

Karla and Co Featured on Ocean Drive

Karla & Co Sizzles Into Summer With Latina-Designed Line Perfect for Miami Swim Week

What better way to kick off Miami Swim Week than with the hottest new Latina-owned and operated line of the summer? Introducing Karla & Co, the brainchild of serial entrepreneur Karla Butvidas, and Emmy award-winning television host, Pili Montilla. Karla & Co has washed ashore on the beaches of Miami, and their comfortable yet effortlessly chic pieces are sure to be the talk of the town all season long.

READ THE FULL ARTICLE 

07.19.22

Karla and Co Launches Karla and Co-llabs

We love our customers and we love it, even more, when our customers want to work with us! This unique connection with our Karla and Co. familia is what makes us different from other clothing brands and we are so grateful that we get to grow together with those who have passion and those who want to spread positivity throughout our community and to the world!

Recently we signed an agreement to produce a collaboration with our long-time customer, Karla and Co. influencer, and Tik-Tok cooking superstar, Rebeca Huffman. Rebeca is the first of many exclusive collaborations we have in the pipeline and we are so excited to feature such successful and amazing Latina business owners, influencers, artists, and all-around inspiring poderosas on our platform.

Want to be alerted when our collabs drop? CLICK HERE to sign up and you'll be added to our exclusive collab SMS list.

07.13.22

Karla and Co will be featured at We All Grow #LasFounders

We are so blessed and happy to announce not only will Karla and Co be a featured vendors at this month's We All Grow #LasFounders event, but our own Pili Montilla will be a speaker!

"As a Latinx entrepreneur and Executive VP of the AMAZING and #LatinaOwned #fashionbrand @karla.and.co, I know how much the power of collective support, ideas, collaborations, and resources between others can help you grow and thrive in business and in life. Alongside the other impactful founders, I will be sharing my story and more about how I got here and how you can achieve your sueños during this impactful event!"

- Pili Montilla

If you will be in the L.A. area on July 30th, come and connect with us and key brands and media during this engaging, uplifting, informative, and powerful event.

Get your tickets here: https://tap.bio/@weallgrowlatina

07.11.22

1st and 2nd Draw Perks Going Out This Week!

If you were a part of the 1st and 2nd withdrawal of funds, your physical perks will start going out this week. Please be on the lookout for confirmation with the following information:

  • Tracking code for any physical perks
  • Gift card code
  • Custom discount code

If you have not received an email by next Wednesday please check the SPAM and PROMOTIONAL folders.

06.29.22

Karla and Co Has Magic!


Here at Karla and Co, we got a fever, and the only prescription is more sustainable products! Our mission for 2023 is to introduce a FULL product line made from ALL sustainable materials and we are headed to MAGIC in Las Vegas to hunt for the best possible options to give to our customers.

From tops to tanks, purses and more, we plan to be part of the change for a better future while still providing a fair priced, top quality product.

06.20.22

45K Milestone!


We did it! We hit our first major campaign milestone of 45k raised and it is all thanks to you, our wonderful and generous investors. YOU are the reason we are able to take this company to the next level and YOU are the reason for so many new opportunities showing themselves just in the past 30 days since starting this campaign.

A lot of exciting things are coming in the next two weeks, including the official launch of our boutique section and our official mobile app!

Bendiciones,
Karla

06.13.22

Karla and Co Featured on Disrupt Magazine

The Latest in Latinx Fashion: Introducing Karla and Co

Diversity in the fashion industry has never been more important, and no one knows that better than Karla & Co, the brand truly revolutionizing the future of the landscape. In order to not only survive but thrive, in a 2022 world, companies must be purpose-driven and intentional, utilizing their products for a bigger passion. Enter Karla & Co, the can’t-miss brand for all Latinx women eager to feel seen and heard in the clothes they wear. Made by Latinx women and for Latinx women, Karla & Co will quickly become your new favorite obsession for all trendy casual wear this summer.

READ THE FULL ARTICLE HERE

06.09.22

EMMY Award Winner, Pili Montilla, Joins Karla and Co.

Today we are excited to announce a new member to our Karla and Co. familia, EMMY award winner, Pili Montilla. Pili has become a powerhouse to the brand, driving it into new corners of the Latina market, and her own style has inspired us to expand into different trends, colors, and designs. She has become a tremendous cornerstone in our growth and has exposed Karla and Co. to her extensive network of fantastic people around the world.

"For some time now, I've been patiently waiting to join forces and invest in an amazing Latina-owned, small business. I wanted to be part of something super special that celebrated and elevated our cultura. As soon as I met Karla, I knew these two Boricuas were destined to build great things juntas.  Karla & Co's humor, quality, and message as well as Karla's work ethic, creativity, and dedication- which I've been able to witness through our friendship- is unstoppable. I'm beyond excited to co-own, invest and support Karla & Co, created by Latinas, for Latinas." Says Pili.

Pili's current projects include Pili, Raúl & La Música, an uncensored, bilingual Latin music podcast alongside renowned DJ Raúl Campos (KCRW), and is the co-owner of Fun For Life Radio, a radio station available on the world-known digital radio platform DASH Radio, making Pili the first celebrity Latina to own, direct and program a radio station on DASH -alongside fellow celebrities Snoop Dog and Kylie Jenner. Knowing how powerful music can be as a tool for compelling story-telling, Pili hosts and produces Truth & Tunes with Pili Montilla within Fun for Life Radio. T&T is a one-hour weekly radio show where she interviews cultural influencers who share the 5 songs that have shaped and influenced their life and work.

Bendiciones,
Karla and Co.










Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Karla & Co.

$255.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$255.00

$255+

Receive a LIMITED EDITION ‘I Invested Latina’ hat and keychain and a $25 Karla and Co. gift card + 5% Bonus Shares and a 10% OFF coupon code.

$500.00

$500+

Receive a LIMITED EDITION ‘I Invested Latina’ hat and keychain and a $50 Karla and Co. gift card + 5% Bonus Shares and a 10% OFF coupon code.

$1,000.00

$1,000+

Receive a LIMITED EDITION ‘I Invested Latina’ hat, keychain, and a $100 Karla and Co. gift card + 5% Bonus Shares and a 15% OFF coupon code.

$2,500.00

$2,500+

Receive a LIMITED EDITION ‘I Invested Latina’ hat, keychain, beachcomber bag, and a $250 Karla and Co. gift card + 5% Bonus Shares and a 15% OFF coupon code.

$5,000.00

$5,000+

Receive a LIMITED EDITION ‘I Invested Latina’ hat, keychain, beachcomber bag, pin, get on our early access product drop list, Carlitos the Camel and a $500 Karla and Co. gift card + 8% Bonus Shares and a 20% OFF coupon code.

$10,000.00

$10,000+

Receive a personalized LIMITED EDITION ‘I Invested Latina’ hat, keychain, beachcomber bag, pin, get on our early access product drop list, Carlitos the Camel be a guest to our launch party, […] + 10% Bonus Shares and a 20% OFF coupon code.

$15,000.00

$15,000+

Receive a personalized LIMITED EDITION ‘I Invested Latina’ hat, keychain, beachcomber bag, pin, get on our early access product drop list, Carlitos the Camel be a guest to our launch party, [...] + 10% Bonus Shares and a 20% OFF coupon code.

JOIN THE DISCUSSION













0/2500

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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SECUREYour info is your info. We take pride in keeping it that way!
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