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Karla & Co is early to market, as one of the first Latina brands launched on Etsy and a standalone website, and has an impressive 45% customer retention rate.
The Latino market is undergoing massive growth, with a spending pool of $1.9 trillion per year; the population of Karla & Co’s market reached 62.1 million in 2020, and increased by 23% over the previous decade.*
Karla & Co has created Carlitos the Camel. A stuffed animal that teaches children about the many different cultures and stories within the Latino community. With Carlitos, Karla & Co will be expanding into the larger Latino family market as well.
Karla & Co was founded in 2017, by Karla and Bryan Butvidas, with the intention of creating high quality, affordable apparel for the Latin market. We are all about spreading positivity, while representing and empowering members of Latin culture. Although our market space was almost non-existent just 5 years ago, it has recently undergone massive growth, as Spanish becomes more and more a part of mainstream American pop culture. With our clothing brand up and running for almost 5 years already, with over 36,000 sales to date, we have an edge on any new competitors in the space!
Founder, Karla Butvidas, is a self-taught designer, social media manager, and branding expert who has successfully launched 3 profitable companies (including Karla & Co) before the age of 30 and has sold over 150,000 products since 2016. Co-founder, Bryan Butvidas, holds an MIT Certificate in Systematic Innovation of Products, Processes, and Services, has held C level positions in 4 different startup companies, has managed over $2 million in ad spend, and has sold over 90,000 books, both published and self-published.
Many people lack an understanding and education about the various cultures of Latin America, and there is an apparent lack of representation of Latin culture in fashion.
Simply put, Latinas do not have enough access to Latina brands and Latina-driven clothing. That’s why we make high-end, affordable clothes and accessories that allow our target audience to express themselves through fashion.
Karla & Co is Latina-founded and run. Our brand aims to educate the world about the many different Latin cultures, while helping to combat stereotypes. Karla & Co represents an opportunity to express Latin culture in a positive way and empower Latinas to express their culture through the clothes and accessories they wear.
We sell our products directly to our consumers, through the Karla & Co website, and have a high-margin business model. Our apparel is ‘made to order’, which means orders are not created until they are purchased, allowing for very low inventory spend, faster turnaround time, and higher margins. We have had over 36,000 orders to date, with an average order cost of $40, and over 26,000 customers.
We are on the forefront of a market with a rapidly growing customer base. The Hispanic population reached 62.1 million in 2020, and increased by 23% over the previous decade (source). The Latino market is undergoing massive growth, with a spending pool of $1.9 trillion per year (source). Our specific target audience includes Latinas, around the ages of 21 to 38.
The Spanish language has made its way into mainstream American pop culture, as evidenced by much of today’s pop music. Latin music revenues grew by 37% in the US, within the first half of 2021 (source), and many of music’s biggest stars are learning Spanish so that they can co-produce songs with famous Latin artists.
We realized that this market gap also creates a lack of stories and cultural toys in stores making it hard to keep our kids engaged with our tradition and heritage. So, we created Carlitos as a way to share our Hispanic culture with our children. Now with Carlitos Latino families around the world can share the joy of Three Kings in a more personal way and also a way to share their traditions within non-Hispanic homes.
Carlitos, a child camel, has lost his mother; and in his search for her, he embarks on a fantastic journey with his friend Gabriel, to discover all the magic of January 6, the day of the Three Kings. Join them to live the fantasy behind one of the most incredible traditions of the year.
Karla & Co has several advantages above the competition. We are early to market, as one of the first Latina brands launched on Etsy and a standalone website. Our quality apparel is able to be produced with high-profit margins, at an affordable price point, which is likely why we see such a high retention rate among our loyal customers.
Karla & Co has been profit positive since sales began, and continues to receive countless 5-star reviews from customers. We were also able to remain profitable during 2 years of COVID-19 not only affecting health, but also supply chains and material costs.
*The above testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.
Our podcast, Gossip in Spanish, has been running since March of 2020, and we have been featured by magazines such as We All Grow Latina and Latina Magazine. Our products have been featured in HBO’s Pa'lante premier box (source) and we have produced clothing in conjunction with Bacardi (source, source, source), as well as partnered with celebrities and influencers who genuinely love our clothes.
Karla & Co owns two patents: “I Can Laugh in English and Spanish” and “Brava Pero Cute” and has a loyal customer base with a customer retention rate of about 45%.
Our 3-5 year goals are as follows:
We intend to use this raise to fund these next ventures, rebrand our products and website, create a Karla & Co app for iPhones and Androids, begin YouTube development and hire for roles such as content creators, an ad specialist and more. This year, we will also begin utilizing the TikTok platform for our marketing, as it has helped countless businesses to organically grow their audience and is an especially fast-growing market for Latino creators. SMS is also a major push we are focusing on this year, as the conversion rate and ROI we've seen using SMS are double to triple compared to our email blasts.
Most importantly, Karla & Co will remain committed to celebrating positivity and empowering our customers, while educating the general public about Latino culture and breaking stereotypes. As the industry continues to grow at an all-time high, we hope you will join our mission of creating authentic cultural connections across the Hispanic diaspora!
Karla & Co is a clothing and accessories brand created by Latinas, for Latinas, encouraging its audience to express their culture through apparel. Karla & Co makes high quality, affordable clothing and accessories for adults and children and has had over 36,000 orders to date.
VP of Multimedia
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Friends and Family Early Birds
Invest within the first 48 hours and 15% bonus shares.
Super Early Bird Bonus
Invest within the first week and receive 15% bonus shares
Early Bird Bonus
Invest within the first two weeks and receive a 10% bonus shares
Receive a LIMITED EDITION ‘I Invested Latina’ hat and keyhain and a $25 Karla and Co. gift card + 5% Bonus Shares and a 10% OFF coupon code.
Receive a LIMITED EDITION ‘I Invested Latina’ hat and keyhain and a $50 Karla and Co. gift card + 5% Bonus Shares and a 10% OFF coupon code.
Receive a LIMITED EDITION ‘I Invested Latina’ hat, keychain, and a $100 Karla and Co. gift card + 5% Bonus Shares and a 15% OFF coupon code.
Receive a LIMITED EDITION ‘I Invested Latina’ hat, keychain, beachcomber bag, and a $250 Karla and Co. gift card + 5% Bonus Shares and a 15% OFF coupon code.
Receive a LIMITED EDITION ‘I Invested Latina’ hat, keychain, beachcomber bag, pin, get on our early access product drop list, Carlitos the Camel and a $500 Karla and Co. gift card + 8% Bonus Shares and a 20% OFF coupon code.
Receive a personalized LIMITED EDITION ‘I Invested Latina’ hat, keychain, beachcomber bag, pin, get on our early access product drop list, Carlitos the Camel be a guest to our launch party, receive our end of year collection box and a $1000 Karla and Co. gift card + 10% Bonus Shares and a 20% OFF coupon code.
Receive a personalized LIMITED EDITION ‘I Invested Latina’ hat, keychain, beachcomber bag, pin, get on our early access product drop list, Carlitos the Camel be a guest to our launch party, receive our end of year collection box, be a sponsor and guest on our Gossip in Spanish podcast and a $1500 Karla and Co. gift card + 10% Bonus Shares and a 20% OFF coupon code.
*All perks occur when the offering is completed.
Karla & Co will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $3.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $300. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative.
Members get an extra 10% shares in addition to rewards below!
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Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.