the pitch

Why JoyJam is Needed

We believe existing platforms like TikTok, Instagram, Apple Music, and Spotify aren’t built to serve the unique needs of music creators and fans. Social platforms prioritize viral trends and mass engagement, while streaming services focus on passive listening and major-label artists. This leaves 95% of music creators—who operate outside the major-label system—without the dedicated tools needed for sustainable growth, visibility, and direct monetization. JoyJam fills this gap by combining a music-centric social experience with live events, empowering creators to engage, grow, and thrive.

JoyJam is designed specifically for music creators and fans—prioritizing authentic connections and expanding music creator monetization options beyond streams, including subscriptions, pay-per-view content, contest prizes, ticketed events, and sponsorships.

For fans, JoyJam enhances discovery without reliance on impersonal algorithms, enabling them to explore music organically. By combining music-centric social engagement, live experiences, and creator-driven monetization, JoyJam offers a powerful alternative—one designed specifically for the music creators shaping the future of music and the fans who support them.

the problem & OUR SOLUTION

Problem

Independent Music Creators Challenges:

Visibility Issues: Algorithms prioritize popularity over talent, causing music creators to stay undiscovered.
Disconnected Fans: Current platforms are limited in their ability to foster engagement and are cluttered with non-music content, weakening fan connections.
Monetization Barriers: Limited tools and opportunities to sustainable income, hindered by revenue sharing and follower-based platform constraints.
Collaboration Hurdles: Existing platforms lack features for music creators to easily connect, collaborate, and share creative projects, hindering their ability to grow and innovate together.
AI Challenges: The rise of AI-generated music is diluting authenticity and sidelining human creativity.

Fan Challenges:

Limited Access To New Music Creators: Fans often struggle to discover fresh or emerging talent as platforms prioritize mainstream artists. This limits diversity and the excitement of finding hidden gems.
Lack of Authentic Connection: Many platforms make fan-artist interactions feel generic or one-sided, leaving fans craving meaningful engagement and a deeper sense of connection.
Generic Experiences: Fans are often treated as a uniform group, missing out on personalized content, tailored recommendations, or unique perks that match their preferences and loyalty.

With a projected 198M creators by 2030, there is a growing demand for a fair, music-centric platform.

Solution

The Music App

JoyJam’s music app is a music-centric platform prioritizing the unique needs of music creators and fans.

Music Creators Benefits:

Tools to grow visibility and build ideal fanbases.
Immediate monetization options: subscriptions, pay-per-view content, tipping, contest prizes, ticketed events, and sponsorships.
Fan engagement through live streams, exclusive content, and communication tools.

Fan Benefits:

Personalized navigation for exploring new and undiscovered talent.
Access to exclusive content, song teasers, and updates from favorite creators.
Support creators directly and participate in shaping their journey.

Live Events

JoyJam-organized events offer unique opportunities to connect, celebrate music, and build relationships.

Music Creators Benefits:

Perform live in local venues, connecting directly with their communities.
Grow their fanbases through intimate, real-life experiences.
Earn additional revenue from ticket sales and merchandise.

Fan Benefits:

Experience live music in their communities, fostering deeper connections with creators.
Participate in intimate, engaging events that go beyond passive listening.
Discover new talent and support favorite creators in a tangible, meaningful way.

the market & our traction

Addressable Market Opportunity

*Market size and growth projections are based on third-party research and are subject to change.

JoyJam operates at the intersection of three booming industries that collectively represent a $1.89T opportunity by 2032.

Independent Music Market: $112B in 2025, growing to $161B by 2030.
Creator Economy: $127B in 2023, projected to $528B by 2030.
Live Events: $652B in 2022, expected to reach $1.2T by 2032.
Independent music creators make up 95% of the music industry.
Projections show growth to 198 million independent creators by 2030.

Traction

Over $300K invested by founders.
Successful alpha phase validated the concept with strong demand from creators and fans.
Currently in beta phase 1, designed to refine the platform based on user feedback.
Roadmap shaped by valuable feedback, ensuring a user-driven evolution.

REVENUE MODEL

JoyJam generates revenue through:

Subscriptions: Monthly memberships for creators and fans.
Live Events: Ticket sales from live in-person performances.
Advertising & Sponsorships: Partnerships with brands seeking access to music fans.

This diverse and scalable model positions JoyJam for sustainable growth while driving value for creators, fans, and investors.

why invest

JoyJam is more than just an app—it’s a game-changing music media platform transforming how music creators connect with fans and build sustainable careers. Unlike mainstream platforms that prioritize algorithms and passive consumption, JoyJam champions fan-driven discovery, direct-to-fan monetization, and real human connection.

With 95% of music creators operating outside the major-label system, they remain underserved by traditional social and streaming platforms. The independent creator economy is growing, yet artists lack the tools to engage fans meaningfully and generate income beyond streams. JoyJam fills this gap with a first-of-its-kind social + live events model, giving music creators control over their visibility, engagement, and revenue streams.

The market is projected to grow to over 198 million music creators by 2030—and fans are demanding deeper, more interactive music experiences. JoyJam is positioned at the intersection of social media, music monetization, and live entertainment, unlocking multiple revenue streams including subscriptions, events, sponsorships, and fan-driven transactions.

This is the future of music engagement—a platform where creativity thrives, fans actively participate, and music creators take control of their success. Now is your opportunity to invest in a category-defining company that puts music creators first, fans at the center, and the future of music back where it belongs—in the hands of its creators.

JOYJAM: A MUSIC MEDIA COMPANY