HYLETE, Inc. offering is now closed and is no longer accepting investments.

INVEST IN HYLETE, INC. TODAY!

Community built and driven fitness lifestyle brand

We are a fitness lifestyle brand, dedicated to the development of new ideas and the possibilities that come with thinking differently. As we build on a foundation of high-quality fitness apparel and gear, our energy is equally focused on inspiring and motivating our community.

This Reg A+ offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
HYLETE, Inc.

$1,377,562 Raised

ABOUT

HEADQUARTERS
560 Stevens Ave
Solana Beach, CA 92075

We are a fitness lifestyle brand, dedicated to the development of new ideas and the possibilities that come with thinking differently. As we build on a foundation of high-quality fitness apparel and gear, our energy is equally focused on inspiring and motivating our community.

TEAM

Jim Caccavo

Jim Caccavo

Interim CEO

Jim is the Founder and Managing General Partner at Steelpoint Capital Partners. Prior to forming Steelpoint, Jim was the Managing Director of Moore Capital Management’s Private Equity Group. Jim was also the CEO of a cannabis company from January 2018 to January 2019. He was the chairman of the Board of Prana from January 2008 until May 2014 when the company was sold to Columbia Sportswear. He was the Chairman of the Board of Pro Performance Sports, DBA SKLZ from November 2013 to August 2018 when SKLZ was sold to Implus Products. He was also president and CEO of Tickets.com. Jim began his career in finance at Merrill Lynch and GTE Corporation. Jim holds a B.S. in Economics and Finance from the University of Scranton.

Alessa Blackwell

Alessa Blackwell

Investor Relations Manager

Alessa has been with HYLETE since June 2018 and was on the Brand Experience team before her current Investor Relations role. She previously worked for GRACEDBYGRIT from 2017-2018, and for 6 years with the University of Colorado Denver in annual giving and donor relations. She holds a BA in International Affairs from the University of Colorado Boulder. She is also a certified power yoga instructor and barre fitness instructor.

Adam Colton

Adam Colton

Chief Financial Officer

Adam has been our CFO since 2019. He started his career as an auditor with PricewaterhouseCoopers and has over 15 years of experience serving as a Chief Financial Officer, including National Cardiac and the Lamkin Corporation. He also co-founded Mad Dog Multimedia, which grew to over $40 million in sales. Adam holds a BS in Accounting from Binghamton University School of Management and an MBA from The Wharton School, University of Pennsylvania.

Jamie Wardlow

Jamie Wardlow

VP of Marketing

Jamie Wardlow has been our Vice President, Marketing since April 2013. He is the former E-Commerce Manager at Nixon Watches and Jaco Clothing. Jamie holds a BS in Marketing from San Diego State University.

Pete Dirksing

Pete Dirksing

VP of Product

Pete Dirksing has been our Vice President, Product since March 2014. Previously, he was the Director of Product at X-1 Audio and prior to that the Director of Product at Jaco Clothing. Pete holds a BA from the University of California, San Diego.

Scott Kennerly

Scott Kennerly

VP of Technology & Operations

Scott Kennerly has been our Vice President, Technology and Operations since October 2014. Prior to joining our company, Scott was the Director of Technology and E-Commerce at X-1 Audio, specializing in full-cycle e-commerce integration and business automation.

TERMS

HYLETE, Inc.
Overview
PRICE PER SHARE
$1
DEADLINE
Mar 4, 2021
VALUATION
$44.8M
AMOUNT RAISED
$1,377,562
Breakdown
MIN INVESTMENT
$250
MAX INVESTMENT
$12,000,000
MIN NUMBER OF SHARES OFFERED
10,000
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Class A Common Stock
MAX NUMBER OF SHARES OFFERED
12,000,000

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

HYLETE Incorporated

Corporate Address

:

560 Stevens Ave, Solana Beach, CA 92075

Offering Minimum

:

$10,000.00

Offering Maximum

:

$12,000,000.00

Minimum Investment Amount

(per investor)

:

$500.00











Terms


Offering Type

:

Equity

Security Name

:

Class A Common Stock

Minimum Number of Shares Offered

:

10,000

Maximum Number of Shares Offered

:

12,000,000

Price per Share

:

$1.00

Pre-Money Valuation

:

$14,222,230.00











All investors will receive a special investor customer account on www.hylete.com once they have fully completed their investment and once it has been accepted by the company. Investor accounts receive 50% off the retail value of regular priced apparel, footwear and gear on www.hylete.com when utilizing their investor account. All clearance items will include an additional 10% markdown for investor accounts. Investors will receive free ground shipping on all orders placed utilizing their HYLETE investor account. Free ground shipping is valid in the contiguous United States only. HYLETE investor accounts are also eligible for exclusive investor pricing on all pre-orders of HYLETE products and exclusive offers at HYLETE.com. Investors will also receive one (1) HYLETE point for every dollar invested, where 20 HYLETE points equals a one dollar discount on HYLETE.com. HYLETE reserves the right to change the terms and conditions of Investor Perks at any time. HYLETE also reserves the right to adjust pricing of HYLETE products and/or discounts to investors at any time without further notice.

ALL UPDATES

03.04.21

Final Hours To Invest

The day has arrived. Your chance to become a HYLETE investor and lock in exclusive perks with our current offering, including 30% off HYLETE product, ends at midnight PST tonight. 


Invest Now



You should read the Offering Circular and related risk factors before making any investments. This Reg A+ offering is made available through StartEngine Primary, LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

03.03.21

Last Day To Invest

The day has arrived. Your chance to become a HYLETE investor and lock in exclusive perks with our current offering, including 30% off HYLETE product, ends at midnight PST tonight. 


Invest Now



You should read the Offering Circular and related risk factors before making any investments. This Reg A+ offering is made available through StartEngine Primary, LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

03.01.21

2 Days To Invest

In less than 48 hours, the current HYLETE investment offering will be ending. Invest before midnight PST on March 3rd, 2021, to lock in your exclusive perks and join our family of over 6,300 HYLETE investors.


Invest Today



You should read the Offering Circular and related risk factors before making any investments. This Reg A+ offering is made available through StartEngine Primary, LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. 

02.28.21

3 Days To Invest: New Color In Bestselling Incline Short

The Incline Lined Short lets you go the distance while running or at the gym. Comfortable stretch-woven fabric and added room in the hips and thighs, allow for high-impact movement with no restrictions. A lightweight, breathable brief-cut liner gives a barely there feel while still offering support during your workout. The perfect option for those looking for a high-cut short with a liner.


Details:

  • Shorter length: The high-cut length features a 5-inch inseam.

  • Shirt loop: Built-in loop on your left side, to store your tee or towel.

  • Right-hand zip pocket: Stash your phone, keys, or wallet without worry.

  • Brief-cut liner: A brief style mesh liner for added breathability.

  • Mesh side panels: Offer ventilation during your workout, and a flexible fit on the quads.

  • Available in High-Cut, Quad-Cut, and Above-Knee length


We are coming out with a new colorway in the Incline Short in (est) May 2021. Be sure to check back on HYLETE.com soon to snag a pair or two!



02.27.21

4 Days To Invest: New Product Sneak Peek - Verge lll Short

You spoke, we listened: we now have an upgraded Verge III Short available for pre-order. The Verge III Short features a built-in gusset for increased comfort and a slimmer leg opening with new design lines for added style. The short is lightweight, quick-drying, and built to breathe. When things start to heat up, the Verge III Short will keep you cool and focused. Strategically placed flex-knit panels on the short provide added stretch and mobility.


Details:

  • Versatile storage: Two open hand pockets and two zipper hip pockets

  • Built with lightweight and breathable flex-woven fabric

  • Flex-knit panels for added stretch

  • Antimicrobial treated for odor resistance

  • Patented waistband system* stretches up to 4 inches in circumference to provide a perfect fit and comfort

  • Two-way drawstring allows you to lace up on the outside, or keep the drawstring inside for a clean look

  • Multiple lengths: Quad-Cut, Above-Knee, Regular, and Long


To pre-order your pair of the Verge III Short, click here.


02.26.21

5 Days To Invest: Catching Up With Paralympian Lacey Henderson

When we first met Lacey Henderson, we were instantly blown away by her ambition and character as we listened to and shared her story. She has become an amazing part of HYLETE, not only an inspiration to other female athletes but to our entire community. Lacey embodies everything we look for in an athlete who shares her incredible journey in the hopes that it may inspire others to feel capable of achieving their own goals.


Lacey Henderson was just nine years old when her leg was amputated above the knee in a lifesaving measure after the diagnosis of a rare soft tissue tumor in her knee. It was a tough time for a young girl, but Lacey’s focus wasn’t on the negative. Instead, raised with the mindset that if you want something in life you’ll find a way to make it happen – no matter the odds against you – an energetic and active Lacey didn’t hesitate to take on the toughest of challenges, including highly competitive cheerleading in high school and at the college level for Denver University.


Now, she’s a 2016 Rio Paralympian and the Americas region (both North and South America) record holder in her competition categories for the long jump. She has used her athletic career as a way to launch new and fun conversations that normalize disability and feeling "different." She has hosted her own podcast and web series called "Picked Last in Gym Class," as well as hosting for Microsoft's, “In Culture” podcast with an entire season dedicated to accessibility and what that really means.


While she continues to train for the Tokyo summer games, amidst a Pandemic; she is working on her MBA and directing the conversation now celebrating each person's differences. She truly believes that it is those differences that will ultimately unite us all. Learn what being an athlete means to Lacey, how she's adapted in the last year, and what she does to maintain a positive body image and mental health.


To read the full interview with Lacey Henderson on HYLETE.com, click here.


Watch our latest video with Lacey Henderson here.

02.23.21

Less Than 2 Weeks To Invest: Women’s Circuit II Cross-Training Shoe

Since the launch of the men's Circuit Cross-Training Shoe in 2018, our community has been asking for a women's shoe that parallels in performance. With the support of the HYLETE nation, we are now making that a reality.


The women's CIrcuit II Cross-Training shoe is made for indoor and outdoor training. Ideal for weightlifting, HIIT, and running, the women's Circuit ll Shoe is specifically engineered for a female athlete's center of gravity to optimize performance. The innovative 3-In-1 design includes interchangeable insoles so you can transition from one workout to the next in just one shoe.


We first put the women's Circuit II Cross-Training shoe in HYLETE Project, where if you back it, we build it. We are thrilled to report that all 3 colorways of the shoe have been 100% funded, and we are now offering them for pre-order to ship in (est.) June 2021.


To pre-order your own pair of the women's Circuit II Cross-Training shoe, click here.



02.21.21

10 Days To Invest: The GRACEDBYGRIT foundation and Scholarship & HYLETE

The GRACEDBYGRIT foundation has made it their mission to develop a new generation of female leaders through programs focused on building GRIT with events, coaching, mentorship, and a collegiate athletics scholarship fund. HYLETE is proud to support the GRACEDBYGRIT foundation by donating 1% of all women's apparel sales to help fund the scholarships awarded to collegiate female athletes. In 2021, they are introducing a new Mentorship Program that provides a place for female athletes to support one another on their athletic and academic journey. 2021 will also see two $5,000 scholarships awarded to collegiate female athletes who have demonstrated GRIT by overcoming obstacles and adversity in their personal lives.


With scholarship applications opening up soon, we sat down with the 2020 GRACEDBYGRIT foundation scholarship winner, Mariana Akins. Find out why she is a true example of what it means to be GRACEDBYGRIT.


Can you tell us a little bit about yourself and your athletic career? What sport do you play?

My name is Mariana Akins, a nineteen-year-old first-year at TCU. I am a loyal, die-hard soccer player and have been playing since I was five years old. I got into soccer only because my older sister played, and my competitive adolescent spirit wanted to copy everything she did. I started out in recreational soccer until they asked me to play competitively at San Diego Soccer Club. Eventually, I moved up to San Diego Surf Soccer Club and now I’m playing Division I collegiate soccer. I couldn’t be happier playing the same sport I grew up with that adapted and changed, just like I did.


How can involvement in sports help female athletes realize their full potential?

Involvement in sports can help females find their voice and inspire others. By being part of the team and playing in front of an audience, players will gain confidence and leadership skills they can carry to other avenues in their life. Once female athletes put in the work and see the results on the field or court, it’ll inspire them to see how hard work can translate in other endeavors.


What did winning the 2020 GRACEDBYGRIT Scholarship mean to you?

I got emotional when the GRACEDBYGRIT Foundation announced I was their scholarship recipient. I’m not one to be acknowledged for my past difficulties, and I’m not used to expressing everything I’ve gone through. When I received the scholarship, it meant that there were people who understand how hard I’ve worked and my determined mindset to make something great out of myself. It was a heartwarming and empowering moment.


To read the full article on HYLETE.com click here.


To learn more about the GRACEDBYGRIT foundation, the Mentorship Program, and Scholarship Fund visit GRACEDBYGRITFoundation.org.

02.18.21

Less Than 15 Days To Invest: New To The Flexion Collection- Flexion II Short

Our Flexion collection offers a variety of our most popular and 5-star reviewed products, which now includes our upgraded Men’s Flexion II Short. The Flexion II Short has a semi-slick exterior fabric that provides durability, while an interior waffle texture offers superior comfort, temperature regulation, and breathability.


The Flexion II Short is built for versatility so you can move freely from the gym to your recovery. The performance fabric is breathable and functional with perfect temperature regulation to keep you warm during cooler workouts. Bonus: the Flexion II Short is fashion-forward.


To pre-order the Flexion II Short, click here



02.13.21

New Product Sneak Peak: Echo Shoe & New Colorways Circuit II Shoe

The HYLETE Circuit II Echo Shoe is engineered with high shock absorption and energy return so you feel added power in every stride. This breathable, lightweight shoe is ideal for your cardio and high impact activities, with its mesh upper for increased breathability and durability, and 5 flex points for maximum flexibility.


The Circuit II Echo Shoe was a HYLETE Project item, where if you backed it, we would build it. This shoe was backed and funded in three colorways and is on pre-order now to purchase and ship out in (est) June 2021.


To pre-order the Circuit II Echo shoe, click here.


Unique Attributes:

  • New 8mm drop insole designed for running and higher impact activities

  • EVA midsole that is lightweight and ideal for more overall flexibility

  • 5 flex-point outsole for increased bending ability while training

  • Vented tongue for added comfort



Also, our fan-favorite Circuit II Cross-Training Shoe is available in a new colorway! The innovative 3-In-1 design of this training shoe includes interchangeable insoles so you can transition from one workout to the next in just one shoe. Optimized for stability and energy transfer while you lift, all-around versatility while you train, and high-impact absorption during your run.


The Circuit II Cross-Training shoe comes in 2 colorways currently, and we have the new navy/silver colorway on pre-order to ship in (est) April 2021. 


To check out the Circuit II Cross-Training shoe, click here



REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into HYLETE, Inc..

$250

HYLETE Investor Account

- Get 30% off on all regular priced products - Earn 1 HYLETE point for every $1 invested - exclusive offers

JOIN THE DISCUSSION













0/2500

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

WHY STARTENGINE?

REWARDS

We want you to succeed and get the most out of your money by offering rewards and memberships!

SECURE

Your info is your info. We take pride in keeping it that way!

DIVERSE INVESTMENTS

Invest in over 200 start-ups and collectibles!

With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

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RAISED
$1,377,562
INVESTORS
2,016
MIN INVEST
$250
VALUATION
$44.8M

@ 2022 All Rights Reserved

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StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.