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Support the People You Love

Due to the oversubscribed status of our first campaign, we have launched a new campaign at www.startengine.com/honeyfund. New investments can be made on that page.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$1,067,814.50 Raised

REASONS TO INVEST

Honeyfund has a solid history of performance -- funding one million couples, with more than $640 million in gifts from 6 million givers since 2006.

Honeyfund led a consumer shift in the $19 billion wedding industry from blenders and dishes to cash and experiences. Now we plan to lead that same shift in the larger $130 billion all occasion gift market.

The company is backed by Kevin O’Leary of Shark Tank, with advisors including the founder of Ureeka/former head of data at Facebook, and the former CMO of Uber.

Due to the oversubscribed status of our first campaign, we have launched a new campaign at www.startengine.com/honeyfund. New investments can be made on that page. 


Support the people you love with Honeyfund

More than a million couples have received support through Honeyfund’s existing online wedding gift registry, which gives couples the opportunity to create a wish list of honeymoon experiences, wedding-related costs, or just receive money from friends and family to support other savings goals. Honeyfunds are simple to set-up and come with 5-star customer support.



As a giver, it’s easy to visit a couple’s honeyfund page, choose a gift, and check out with a credit or debit card. The cash goes directly into the couple’s PayPal or bank account, less a small fee of about 3% for each contribution.

You can also give a digital gift card from our 150+ brand partners, which include Target, Bed Bath & Beyond, Amazon.com, Delta, Southwest, Hotels.com, Uber, Disney Fairy Tale Weddings & Honeymoons, Skyhour, Royal Caribbean and many more.

The Problem


People need assistance with their major life events, and they crave experiences over things

In 2005 when the founders were paying for their own wedding, they didn’t have the budget left over for the once-in-a-lifetime honeymoon, and going into debt wasn’t an option. So they created a makeshift honeymoon registry, and their wedding guests loved it, giving more than $5,000 and begging for a similar solution for other weddings. With that, Honeyfund was born.


Like the founders, today couples are paying for their own weddings with little budget left over for the honeymoon or life beyond. They care about starting life together without debt, and they simply don’t need nor value the material items on a typical wedding registry. In other words, they crave experiences over things.

GIF

With these two universal shifts that we observed in consumer behavior -- couples paying for their own weddings and wishing for experience-based or cash-based gifts more than things --  Honeyfund transformed the wedding gift industry. Now the company sees an opportunity to lead the same shift in life events beyond the wedding. 


Let’s face it: Life for a married couple is costly and unpredictable. There are countless life events to plan for -- baby showers, anniversaries, home purchases, graduations, retirements, and deaths in the family to name a few. Close friends and family members want to be there to help with these monumental moments.


And now, the COVID-19 has placed further financial burden on us all, making it clear that anything can happen when we least expect it. What people care about now isn’t the hustle, bustle and stress of daily life. It’s the people we love. Now more than ever, we all need a place like Honeyfund to stay connected and support each other financially. 

The Solution


A gift that is more than material

We created Honeyfund for everyone who longs for that dream honeymoon experience but doesn’t have the budget and doesn’t want to go into debt. After funding more than a million couples’ honeymoons with the support of 6 million givers, Honeyfund has established itself as a trusted brand in experience and cash-based gifts. And we learned a lot along the way. 

Shortly after starting Honeyfund, couples started asking us if they could have a similar service for other life events. As a result, we’ve funded more than 13,000 baby showers, anniversaries, retirement parties, graduations, hardships and more.

What we learned by hosting these individual events is that the same friends and family came out to support each one. That’s why we’re building a permanent life-long funding platform that doesn’t require separate accounts and campaigns pages, unlike other crowdfunding competitors such as GoFundMe and IndieGoGo. Each personalized honeyfund account can be tailored and transformed to handle any life event, for example what was a wedding gift site can become a baby gift site. 

All the friends and family that contributed to your previous events will be notified if you make a change or post an update to your honeyfund, prompting them to support you again. 


One thing we’ve always heard since launching Honeyfund is, “What a cool idea! I wish I had that when I got married.” With our new life-long funding page, you can have it for anything in your life. If you didn’t use Honeyfund for your wedding -- you can sign up for a baby on the way, a milestone anniversary or birthday, even an unexpected hardship.  Just invite your friends and family to visit, follow your honeyfund site and make a contribution. Your honeyfund account and all your friends and family stay with you through that event and all the others that will inevitably come your way. They’ll never have to worry about missing an important milestone in your life.


Finally, every Honeyfund gift you give or receive will earn a cash-back reward, increasing your budget for whatever life throws your way. 

The Market


Evolving in a $130 billion annual gifting market

We have already made our mark in the evolving wedding gift market, which is valued at $19 billion annually (source). Now we are expanding into all-occasion gifting, with a market size approximately seven times larger at $130 billion year-round (source).

We have also capitalized on the fact that the gifting market is essentially a self-powered marketing engine. Everyone that signs up for a Honeyfund wedding registry invites, on average, 150 of their closest friends and family to their page. Each of those relationships potentially leads to additional platform users, contributing to our super low customer acquisition cost. 


Further, donation-based crowdfunding has become more popular with a 2016 report from the Pew Research Center finding that 22% of American adults had contributed to a crowdsourced fundraising project, and most donors (68%) contributed to help someone in need. (source) The fact is, giving feels good. Especially when someone we love is hurting.


Our Traction


More than one million happy couples and $640 million in gifts given from 6 million givers

Since our 2006 launch, we have played host to over a million couples receiving $640 million in gifts given, from 6 million givers. Honeyfund’s innovation in crowdfunding has also been recognized by prominent media outlets and partners. In 2012, Honeyfund was named one of TIME.com’s Top 50 websites.

In 2014, we made an appearance on Shark Tank and ended up with an investor and advisor in Kevin O’ Leary, aka ‘Mr. Wonderful.’


In 2018, Honeyfund launched an exclusive partnership with Target to power honeymoon gifting on Target’s online wedding registry.

And in response to COVID-19 pandemic in 2020, we partnered with Kevin and the Jamaica Tourist Board to provide relief to wedding couples impacted by the global pandemic.

The Business Model


Steady and expanding revenue streams from partners and payment platforms

Honeyfund truly is remarkable when it comes to its business model. Unlike other crowdfunding sites, we do not charge platform fees, which is great for our customers and their friends and family. There’s just a simple processing fee of less than 3%, deducted from the amount received. There is never any fee to the giver.


Honeyfund earns revenue from the partners that help us facilitate gift payments and gift card fulfillment. For example, the average eGift Card gift of $120 results in about $10 in commissions paid by the gift card brand. And the recipient receives the full amount!

We also work closely with our gift card partners in retail, travel, and other industries. These partnerships drive advertising revenue to the company without resulting in unwanted or disruptive ads on the platform. We simply add value to customers in the form of travel deals, gift card bonuses and more.  We will expand these partnerships with our planned rewards program to grow customer lifetime value while providing savings to our customers.

Finally, even though our core customer acquisition strategy happens at the wedding planning stage, our expanded capabilities will enable acquisition during any life event at the same low customer acquisition cost of about $1 on average.

OUR LEADERSHIP


A dynamic CEO, 23-member team, and superstar advisers

After a winning appearance on Shark Tank, our CEO and co-founder Sara Margulis was propelled into several media and speaking engagements. Her thought leadership in entrepreneurship, women in business and work/life balance has been shared at SXSW, Aspen Ideas and the Inc. Womens’ Summit. After fully acquiring the company from her co-founder in 2019, Sara overhauled the product with a fresh site design and improved payment methods, doubling customer engagement in just one year.

Sara is supported by a 23-member team. This includes an agile and extensible technology team, a 5-star customer service team, and an 8-person marketing team.


Finally, Sara’s key advisors include Kevin O’Leary of Shark Tank, David Jakubowski, founder of Ureeka and former head of data at Facebook and former GM of search monetization at Microsoft, and Rebecca Messina, senior advisor at McKinsey & Co. and former CMO of Uber and Beam Suntory.

Why Invest


An exponential gifting industry with 7 million established customers

Our vision for Honeyfund: a closed social network for gifting -- where friends and family support each other through all of life’s milestones, mishaps and monumental moments -- gifts that last a lifetime.


This model is better than a one-off “fund me” type campaign because everyone we know and love is already connected to us on our Honeyfund gifting site. When life happens, simply post an update and Honeyfund notifies your support network. 


Your investment in Honeyfund will power 1) 6-9 months of feature and app development to expand the popular gifting platform’s capabilities from a wedding focus to the gift occasions beyond, 2) the development of a cash-back rewards system that will keep customers and their friends and family coming back again and again, and 3) marketing to attract customers at all stages of life, as well as re-engage our database of 7 million past couples and givers.

Honeyfund has established itself as a beloved brand in the wedding gifting space because it transformed wedding gifts from “things” to experiences. It has a substantial customer database, a finely-tuned product, and the customer engagement to become the de facto platform for online gift giving for any life event. Don't miss out on this unique opportunity as we expand into a $130 billion market.

Quick Insert

ABOUT

HEADQUARTERS
2519 N McMullen Booth Rd. STE 510-260
Clearwater, FL 33761

Due to the oversubscribed status of our first campaign, we have launched a new campaign at www.startengine.com/honeyfund. New investments can be made on that page.

TEAM

Sara Margulis
Sara Margulis
CEO, Cofounder, Director

Sara Margulis started Honeyfund with a background in online marketing and customer service. She holds an MBA in marketing from Golden Gate University. After fully acquiring the company from her co-founder in 2019, Sara led her team to overhaul the product and service model, doubling customer engagement in just one year.

Ms. Margulis’s winning appearance on “Shark Tank” (2014) propelled her into regional, national, and international broadcast media appearances, discussing topics including weddings and honeymoons, personal finance, entrepreneurship, motivation, and women in business.

Davey Randa

Davey Randa

COO

Davey joins Honeyfund with a rich background in operations and strategic management. Coming from leadership roles at UBER, Breather, Gametime, Soona, SkyHomes, and others, Davey's specialty is leading companies through the acquisition process or preparing to IPO. Davey has spent his career working in tech startups in nearly every position imaginable including sales, marketing, customer service, finance, and strategic growth.

Ellen High

Ellen High

Product Owner

Ellen High is a versatile digital leader with more than a decade of experience delivering transformative applications across various industries. Ellen holds a M.Eng. in Systems Engineering from Rensselaer Polytechnic Institute. After honing her skills in functional team leadership, digital product management, and business strategy while delivering business applications with a consulting agency, she progressed to a role in continuous product management in 2017. Joining the Honeyfund team as Product Owner in July 2020, she is pleased to be bringing delightful user experiences to the Honeyfund community.

TERMS

Honeyfund
Overview
PRICE PER SHARE
$0.92
DEADLINE
Aug 7, 2021
VALUATION
$18.97M
FUNDING GOAL
$10k - $1.07M
Breakdown
MIN INVESTMENT
$138
MAX INVESTMENT
$106,999.68
MIN NUMBER OF SHARES OFFERED
10,869
MAX NUMBER OF SHARES OFFERED
1,163,043
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).

Expedited closing sooner than 21 days

In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and February 28, 2021, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal shall not direct transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

Voting Rights of Securities Sold in this Offering

Voting Proxy.  Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Time-Based:

Friends and Family Early Birds

Invest within the first 48 hours and receive 25% bonus shares.

Super Early Bird Bonus

Invest within the first 5 days and receive 15% bonus shares.

Early Bird Bonus

Invest within the first 14 days and receive 10% bonus shares.

Amount-Based:

$500 | Free Honeyfund Elite Account

For couples getting married, get our full Elite suite of design tools, password protection, and more. We’ll upgrade your Honeyfund account free of charge.

$1,000 | 30-min Honeyfund Vacation Consultation & Bonus Shares

Lower tier perks + Receive a 30-minute consultation with a Honeyfund member success expert. They will help you design your perfect vacation (even during Covid-19!) and locate the best available deals to book. They’ll even guide you through designing a Honeyfund page to help fund the trip. Receive 5% in bonus shares.

$2,500 | 60-min Vacation Consultation & Bonus Shares

Lower tier perks + Receive a 60-minute consultation with a Honeyfund member success expert. They will help you design your perfect vacation (even during Covid-19!) and locate the best available deals to book. They’ll even guide you through designing a Honeyfund page to help fund the trip. Receive 5% in bonus shares. 

$5,000 | Honeyfund Swag Box & Bonus Shares

Lower tier perks + Receive a box full of Honeyfund goodies: A Honeyfund t-shirt, a Hydro Flask insulated water bottle, and a “popup” style cell phone handle. Receive 10% in bonus shares.

$10,000 | One-hour Zoom Business Coaching with Sara Margulis & Bonus Shares

Lower tier perks + Do you have a business idea that you need help getting off the ground? Spend an hour on Zoom creating a business plan with Honeyfund’s CEO and Shark Tank winner Sara Margulis. Receive 15% in bonus shares.

$25,000 | Two-Hour Zoom Business Coaching with Sara Margulis

Lower tier perks + Do you have a business idea that you need help getting off the ground? Spend two hours on Zoom creating a business plan with Honeyfund’s, CEO, and Shark Tank winner Sara Margulis. 

$50,000 | Two-Hour In-person Business Coaching with Sara Margulis

Lower tier perks + Do you have a business idea that you need help getting off the ground? Spend two hours over lunch creating a business plan with Honeyfund’s, CEO, and Shark Tank winner Sara Margulis. Your choice of location: San Francisco, CA, Los Angeles, CA, or Tampa, FL. (Transportation not included.)

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Honeyfund.com, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $0.92/ share, you will receive own 110 shares for $92. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

PRESS

Article Image
TechCrunch

Target partners with Honeyfund to add cash gifts to its wedding registry

Article Image
Vogue

Should You Ask Your Friends to Fund Your Honeymoon?

Article Image
ABC News

Moms turn to crowdfunding to pay for maternity leave

Article Image
The Atlantic

When the Happy Couple Registers for Cash

Article Image
CNBC

This service has helped nearly 800,000 couples raise over $600 million for their honeymoons

ALL UPDATES

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Honeyfund.

JOIN THE DISCUSSION

0/2500

PB
PAULA BALLARD

4 months ago

Any Current Information For Your Investors 2023?

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TM
Thomas Meek

a year ago

wen will i see my investment confirmed? I have made my payment

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ms
mike stewart

2 years ago

When will i start seeing my investment back? I see you started up another one but we havent seen anything from the first one.

1

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EF
Eric Frischhut

2 years ago

Hi Sara, I like the idea of your business! However while reading through your financials I was wondering what caused the sharp decline in revenue from 2010 to 2020? Covid-Pandemic? How were the first two quarters of 2021 going? Thank you and best regards Eric

0

2

EF
Eric Frischhut

2 years ago

Hi Sara, I like the idea of your business! However while reading through your financials I was wondering what caused the sharp decline in revenue from 2010 to 2020? Covid-Pandemic? How were the first two quarters of 2021 going? Thank you and best regards Eric

0

0

EF
Eric Frischhut

2 years ago

Hi Sara, I like the idea of your business! However while reading through your financials I was wondering what caused the sharp decline in revenue from 2010 to 2020? Covid-Pandemic? How were the first two quarters of 2021 going? Thank you and best regards Eric

0

0

EF
Eric Frischhut

2 years ago

Hi Sara, I like the idea of your business! However while reading through your financials I was wondering what caused the sharp decline in revenue from 2010 to 2020? Covid-Pandemic? How were the first two quarters of 2021 going? Thank you and best regards Eric

1

0













CC
Colin Caleb

2 years ago

Responding to my initial comment moments ago. I withdraw my question about Kevin O. as I’ve gone through the comments and seen the answer you offered. The other two questions are still questions I have. All this said I want to encourage you and affirm you. I understand through this process you’ve had to disclose a lot of personal details and I think that should be acknowledged in terms of your commitment to seeing this through. But I (and I assume others) are betting on you and your ability to “figure” this out. You got this! I’d just ask that you remember the amounts that folks are investing is a show they believe in you not simply donating. Many here are not sophisticated and truly won’t appreciate the risks no matter how many disclaimers, do your best and we all will live with the results. Thank you.

0

0

CC
Colin Caleb

2 years ago

I’m an investor whose tentatively committed the maximum amount and have a few important questions: 1. As I understand it Kevin’s investment was essentially to be paid three times his contribution and then he’d be out. I suppose thats not categorized as debt so it wouldn’t be on the balance sheet but where does his repayment stand and how is it captured on the cap table? Is he the other 3%, given you own 97%? 2. Given how much is spent on salaries, Etc, why wasn’t this offering amended to raise the full 5 million to give more runway for the rollout of the new product? 3 finally, the strategy to expand to the o general gifting market seems to encroach on Plumfund? Are the two direct competitors, subsidiary and/or how do you distinguish the two? I am rooting for you and candidly really trying to get comfortable with the investment, understanding all standard risks. I do feel like using Kevin was smart but instead of using him to get people to invest consider using him in actual ads for the company as it does seem like he’s just involved at this juncture to get his money back.

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AJ
Adrian Jimenez

2 years ago

When I go to the Honeyfund website and click Sign Up, it shows 403 forbidden and doesn't allow to signup. Is Honeyfund not accepting new couples anymore? I don't like the idea of lying to users and telling them that they can signup, and then not allowing them to signup 🤔

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RAISED
$1,067,814.50
INVESTORS
2,424
MIN INVEST
$138
VALUATION
$18.97M

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All investment opportunities are based on indicated interest from sellers and will need to be confirmed.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative and involves a high degree of risk. It should only be considered a long-term investment. You must be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid, and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks, and you should complete your own independent due diligence regarding the investment. This includes obtaining additional information about the company, opinions, financial projections, and legal or other investment advice. Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment.

StartEngine Marketplace (“SE Marketplace”) is a website operated by StartEngine Primary, LLC (“SE Primary”), a broker-dealer that is registered with the SEC and a member of FINRA and the SIPC. StartEngine Bulletin Board ("SE BB") is a bulletin board platform that advertises interest in shares of private companies that previously executed Reg CF or Reg A offerings. SE BB enables shareholders to communicate interest in potential sales of shares in private companies and investors to discover, review, and potentially invest in private companies. As a bulletin board platform, SE BB provides a venue for investors to access information about private company offerings and connect with potential sellers. SE BB is distinct and separate from StartEngine Secondary (“SE Secondary”), which is an SEC-registered Alternative Trading System (ATS) operated by SE Primary. SE Secondary facilitates the trading of securities by matching orders between buyers and sellers and facilitating executions of trades on the platform. While a security may be displayed on the bulletin board, these securities will be subject to certain restrictions which may prevent the ability to buy and sell these securities in a timely manner, if at all. Even if a security is qualified to be displayed on the bulletin board, there is no guarantee an active trading market for the securities will ever develop, or if developed, be maintained. You should assume that you may not be able to liquidate your investment for some time or be able to pledge these shares as collateral.