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The Go-To Solution For Food Entrepreneurs

Hipchefs is a B2B software company that services the growing ‘heat and eat’ meal prep industry. We support chefs to create and scale their local commerce businesses of neighbors cooking for neighbors. We have developed and soft-launched our MVP and are ready to market to the public.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$39,204.87 Raised


BUILT FOR CHEFS BY CHEFS: We empower chefs to grow their small businesses by reducing time spent on administrative tasks by 60%, letting entrepreneurs focus on what matters most– growing their businesses. We leverage intellectual property and domain experience from Hipcooks Cooking Schools with 100,000 students as a jumping-off point for customer acquisition.

A NEW AND GROWING MARKET: The US ’heat and eat’ meal prep market is $4.5B as of 2022,* with 25,000 personal chefs in the US,* and about 100,000 informal food operators in California.*

HIPCHEFS FOR IMPACT: We aim to help small businesses predominantly owned by women and people of color, build community, and advance sustainability by promoting hyper-local commerce.

*Market information provided by (source) (source) (source)

the pitch

HipChefs is a SaaS platform built for chefs by chefs. We help entrepreneurs grow their small businesses, so they can do what they love— providing delicious meals to their local community. Chefs can get cooking with HipChefs in 10 minutes with our comprehensive and easy-to-use platform. 

We believe there is no existing technology to fully help chefs sell their home-cooked meals through an easy and profitable workflow. Currently, chefs use multiple workflow programs that are manual, inefficient and costly, leaving businesses unable to scale because chefs spend too much time on administrative tasks. Our mission is to empower small businesses that are predominantly owned by women and people of color. As female founders, we believe in fostering entrepreneurship within our communities. HipChefs promotes hyper-local businesses, yet also creates a thriving community of interconnected entrepreneurs across the US.

HipChefs whisks up success

HipChefs is a workflow solution that enables cooks to grow small businesses that sell home-cooked meals to their community. 

With HipChefs, chefs can easily launch their B2C website with ordering capabilities, confidently grow using our productivity tools, and successfully manage their businesses. Our website features include: menu support, a shop and cook calculator, delivery reports, and business and marketing support (including analytics, CRM, and marketing content). 


Co-Founder Monika Reti, has built a thriving chain of owner-operated cooking schools with 7 locations. Using the intellectual property from the schools, and sales and strategic partnership experience from Co-Founder Jesse Cooke, HipChefs was born as a platform to grow and scale meal prep-businesses. 

The Problem & Our Solution

Chefs selling home cooked meals spend 2-3 days per week on administrative tasks.

We believe there is no existing technology to fully help chefs sell their home-cooked meals through an easy and profitable workflow. 

In our opinion, there are many logistical issues with the home chef industry: 

  • No centralized order-taking system
  • Grocery lists are calculated by hand
  • Recipes are manually calculated
  • No benefits of scale to partner with delivery services
  • CRMs are too complex and too costly

HipChefs users spend 60% less time on administrative tasks

HipChefs is a business-in-a-box platform that provides chefs:

  • A white-labeled e-commerce site
  • An easy-to-read dashboard
  • An automated workflow that enables:
        • Meal planning with menu support
        • Creating a shopping list
        • Cooking with automatically scaled recipes
        • Pack and delivery reports
        • CRM capabilities



The HipChefs SaaS business model collects monthly recurring revenue from our chefs through a subscription fee. Affiliate partnerships and referral programs will provide additional revenue. 

The Market & Our Traction

The meal prep business is a $5B industry—with existing technology that solely focuses on enterprise clients 



As opposed to existing enterprise technologies and workflows in the meal prep industry, we target the small entrepreneur— which represents a huge and growing market. Our affiliation with Hipcooks Cooking Schools gives us a huge running start for customer acquisition: we have 100,000 cooks to target.

COOK Alliance, one of the leading policy advocates, estimates 100,000 informal food operators in California, representing a SOM of $180M in California alone. COOK Alliance is leading policy reform to legalize meal prep operations from home kitchens and the adoption of Assembly Bill 626. This has created a low cost and accessible way for independent cooks to start small food businesses (source, source). 


We aim to help small businesses predominantly owned by women and people of color and build community by promoting hyper-local businesses.

We are proud of our cost-effective hustling tactics. With just $130,000 (from our friends and family investment round), we’ve completed customer discovery interviews and built a functional MVP. Here’s what our Beta Users say about HipChefs: 

*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.

Why Invest

Support women and minority-owned chefs & stimulate local commerce with HipChefs

Join us to help create small businesses, support women and minority entrepreneurs, build community, and advance sustainability by promoting hyper-local commerce. 

We are ready to publicly launch HipChefs! Your investments will help us continue to develop the product based on customer feedback and deliver quality customer service. We will focus on customer acquisition and grow market awareness, so HipChefs can help others whisk up success all across America.  

Code View


2648 International Blvd Ste 115 PMB 1014
Oakland, CA 94601

Hipchefs is a B2B software company that services the growing ‘heat and eat’ meal prep industry. We support chefs to create and scale their local commerce businesses of neighbors cooking for neighbors. We have developed and soft-launched our MVP and are ready to market to the public.


Jessica Cooke
Jessica Cooke
Co-Founder, CEO

Jesse Cooke is a co-Founder and CEO of HipChefs. With over 20 years of business development, strategic partnerships, and developing operational efficiency, Jesse has a proven track record of building multi billion dollar relationships. She is considered a trusted advisor amongst business partners, and a problem solver for organizations. 

Monika Reti
Monika Reti
Co-Founder, Head of Product

Monika Reti is a co-Founder, Board Chair, and Head of Product for HipChefs. She began her career earning a Masters of Economics from the LSE and working as an senior quantitative analyst at the RAND Corporation. In 2004, she became a successful entrepreneur by founding Hipcooks, which became a top-rated chain of recreational cooking schools. As Head of Product, Monika brings deep domain experience and a powerhouse of information and industry knowledge. HipChefs is built by cooks, for cooks.

Sam Alexander

Sam Alexander

Technology Advisor

Software architect for startups. Clients include Nike, FritoLay, Intel, Dr. Bronner's, Digital Trends. 


Apr 15, 2023
$15k - $750k
Common Stock
Class B Non-Voting Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

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*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Time-Based Perks

Super Early Bird - First 72 hours | 10% bonus shares

Early Bird Bonus - Next 7 days | 5% bonus shares


Volume-Based Perks

Tier 1 Perk — Invest $5,000+ and receive 5% bonus shares

Tier 2 Perk — Invest $10,000+ and receive 10% bonus shares

Tier 3 Perk — Invest $25,000+ and receive 20% bonus shares

Loyalty Bonus - 10% bonus to Advisors, Friends, and Family of HipChefs.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

HipChefs will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Non-Voting Common Stock at $0.70 / share, you will receive 110 Class B Non-Voting Common Stock, meaning you'll own 110 shares for $70. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and the Loyalty Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative.


Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into HipChefs.



Richard Koch

7 months ago

Thank you. Your response is reassuring. I understand things better.



Richard Koch

7 months ago

In reading your proposal I'm left with the impression that not all people are welcome. It's a noble endeavor to place the focus on undeserved communities. Why aren'tall communities welcome to take part?




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