INVEST IN HIDDEN SANDS BREWING COMPANY TODAY!
Craft Beer Brewed with Depth
$57,173.41 Raised
REASONS TO INVEST
From ingredients to facility design and manufacturing, each step of Hidden Sands’ brewing process has been meticulously developed to ensure exceptional product taste and quality. All of our products begin with some of the nation’s most pristine water, sourced 650 feet below the earth’s surface from New Jersey’s Atlantic City 800 foot Sand Aquifer.
Within the alcohol and spirits market, craft brewing is a flourishing category, valued at over $26B and representing almost 27% of the U.S. market in 2021. According to industry reports, craft beer sales and production have surged by nearly 8% in recent years, compared to overall beer volume sales which were up just 1% in 2021.*
With over 40 years of experience and expertise in the food and beverage industry, as well as product distribution, the Hidden Sands team has established brand recognition and a demand for our products that we’re looking to continue expanding outside of our current distribution area.
the pitch
Hidden Sands Brewing Company has raised the bar on craft beverage quality standards by developing proprietary brewing processes with water sourced from New Jersey’s Atlantic City 800 foot Sand Aquifer. Over a period of five years, the company has cultivated a strong brand presence, experiencing high demand for our classic core products and innovative experimental brews.
overview
Setting a New Quality Standard in the Craft Brew Industry
Hidden Sands Brewing Company creates craft beer products brewed with depth. Our hero ingredient is pure, pristine water from Atlantic City 800 foot Sand, a vast coastal aquifer located beneath the beautiful New Jersey Pinelands National Reserve, extending beneath the Atlantic Ocean. Leveraging this rare local resource alongside other quality craft ingredients, Hidden Sands is able to offer something truly unique to the microbrew space.
Since launching and opening our taproom doors, our selection has captured the attention of consumers and connoisseurs, earning us award status and top shelf presence within our expanding marketplace.
The Problem & Our Solution
Premium Craft Beers Infused with Naturally Sourced Ingredients
Hidden Sands Brewing Company has been in operation for five years, although the origins of our handcrafted products go a little further back in time. For over 22,000 years, the Atlantic City 800 foot Sand aquifer has provided an underwater wellspring of pure, untouched H2O, encompassing over 1M acres beneath the surface of The Garden State’s coastal plains.
Understanding that water quality has an immense influence on the final product in craft brewing, Hidden Sands has chosen to source this pristine water to serve as a fundamental ingredient in all of our products. Core products from our lineup include:
In addition to our year round staples, Hidden Sands also offers an ever-evolving rotation of experimental craft beers in our tap room, in seasonal flavors like Autumn Equinox 186, Coconut Imperial, Cranberry IPA, Winter IPA, and more. These limited edition products are among some of our most popular, with 60% of customers requesting to purchase them.
The Market & Our Traction
Upholding Commitment to Quality as We Expand within the Marketplace
Hidden Sands’ initial distribution has been focused on serving a robust local market with high-quality craft brews. Now, we are now ready to expand our outreach and replicate our success on a broad scale. To accomplish this, the company has developed a strategic roadmap, which will scale production capabilities while keeping our quality control infrastructure in place, as well as securing key additional sales staff for distribution.
Further supporting our growth, the company has built a strong brand presence, with over 26k ratings and an average ranking of 3.69 on Untappd. On sites like Google, Yelp, Facebook, and Trip Advisor, Hidden Sands consistently generates 4.5+ star reviews, and our products have been named one of the Best in State by publications like New Jersey Monthly.
Why Invest
Invest in a Rising Star Craft Brewing Brand with Regional Foothold and National Ambitions
In a short time, Hidden Sands Brewing Company has laid the foundation to become a widely recognized regional craft beverage brand. Our ambitious goal is to realize a production capacity of 22K barrels annually, and we believe we are already well on our way.
With additional staff to grow our distribution network we envision expanding our reach into greater territories, and as we move forward, investors will play a pivotal role in helping us bring our products to the consumers who crave innovation. Help us reach our goal by investing in Hidden Sands Brewing Company today!
THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.
ABOUT
HEADQUARTERS
6754 Washington Ave., Unit B
Egg Harbor Township, NJ 08234
WEBSITE
View Site
Hidden Sands Brewing Company is an up-and-coming craft beer brand with a collection of award-winning handcrafted beverages found in New Jersey liquor stores, bars, and restaurants. The company is moving towards additional regional expansion and has cleared an annual revenue of over $500K in 2021.
TEAM
Matthew Helm
CEO, Director
Matthew currently spends approximately 30 hours per week serving as President for Absecon Island Beverage Company, Inc. in addition to at least 30 hours per week in his roles with Hidden Sands Brewing Company.
Anthony Cepparulo
COO, Director
Cleo Oravec
CFO
I am proficient in setting up and using various software features, designing, and compiling data for custom reports, Intercompany accounting, currency conversions, reconciliation of various subsidiary ledgers with the general ledger, supporting vendor and customer relationships, cash management, and account reconciliations. Prior to my role with Hidden Sands Brewing Company, I was a key member of the Oracle E-business Suite implementation team at Bradford White, Inc.
I enjoy spending time with her family, cheering on her favorite sports teams (Philadelphia Eagles, Phillies, 76ers, and Flyers), listening to Country music, collecting coins, solving logic puzzles, and traveling.
Robert Wilson
CFO (Interim), Director
Prior to starting RK Consulting, Robert was a partner with Mazars USA where he led the water and utility sector group and the industrials sector group. Prior to Mazars, he was a Partner with Grant Thornton, where he led the advisory services practices in New York and Boston. Robert was also Chief Financial Officer for American Water Services with over 1,800 employees and operations throughout the United States, as well as for two large telecommunications organizations with operations throughout the United States, Europe, Central Asia, and Russia. He has also independently consulted with municipalities to evaluate their current water/wastewater operations and administration environment.
Robert has extensive experience in leading the development and execution of strategic plans and financial forecasting. He has also completed many projects to evaluate and identify potential areas for improvement within the finance, customer services, distribution, human resources, and information technologies functions. These transformational engagements have resulted in significant cost reductions, increased service levels, and enhanced operational performance.
Robert holds a Bachelor of Science Degree in Accounting from Lebanon Valley College and a Master of Business Administration from Monmouth University. He is a Certified Public Accountant in Pennsylvania and New York, a Chartered Global Management Accountant, a Member of the American Institute of Certified Public Accountants, and the Institute of Internal Auditors and is a Six Sigma Green Belt.
Vincent Bruno
Director
His vast experience in the field of Law is invaluable to our operation. He has practiced for more than thirty (30) years in his own firm. His oversight as a member of the board has been instrumental. His extensive experience with real estate and contracts has been an asset.
He loves to travel both locally and abroad and spends a great time with his family. His passion for food and dining is only surpassed by his ability to pair great dishes with beer.
Alyssa Rosenlicht
Social Media Coordinator
Currently employed at a government agency for the State of New Jersey, Alyssa leads a 20-person team of IT professionals who are responsible for modernizing the State’s legacy Mainframe and Cobol applications. Her primary focus as team leader is to provide the State’s customers with secure, modern systems to conduct day-to-day transactions. In her position, she has a vast knowledge of developing and improving the customer experience with IT systems.
Alyssa also runs a creative small business that produces video montages for small and large-scale events. She has a portfolio of over 500 projects and has worked with clients all over the country. With this endeavor, she has developed an advanced skill set with Adobe Photoshop, After Effects, and Final Cut Pro.
Alyssa holds a dual Bachelor of Arts degree in Media Studies and Journalism from Rowan University and a Master of Science degree from Drexel University in Information Technology. She holds a Project Management Professional (PMP) certification.
TERMS
Hidden Sands Brewing Company
Overview
PRICE PER SHARE
$5
DEADLINE
Jun 24, 2023
VALUATION
$12.1M
FUNDING GOAL
$10k - $1.24M
Breakdown
MIN INVESTMENT
$250
MAX INVESTMENT
$10,000
MIN NUMBER OF SHARES OFFERED
2,000
MAX NUMBER OF SHARES OFFERED
247,000
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives and Bonuses*
Time-Based Investment Incentives
Friends and Family Early Birds
Invest within the first 48 hours and receive 15% bonus shares.
Super Early Bird Bonus
Invest within the first week and receive 10% bonus shares.
Early Bird Bonus
Invest within the first two weeks and receive 5% bonus shares.
Amount-Based Investment Incentives
$400+ | First Drop Gift Pack
Invest $400+ and receive HSBC Garment & 2 logo pint mixing glasses, plus access to a private Facebook group with first looks at new beers/experimental beer and brewery improvements.
$800+ | 800' Pilsner Gift Pack
Invest $800+ and receive HSBC Garment & 2 logo Revival Pint Glass, plus access to a private Facebook group with first looks at new beers/experimental beer and brewery improvements.
$1,600+ | 447' NE IPA Gift Pack
Invest $1,600+ and receive HSBC Garment, Logo 64 oz. Glass Growler & 2 logo Revival Pint Glass, plus access to a private Facebook group with first looks at new beers/experimental beer and brewery improvements.
$3,200+ | 608' DIPA Gift Box
Invest $3,200+ receive two (2) Garments, Logo 64 oz. Glass growler & 4 logo Revival Pint Glass, plus access to a private Facebook group with first looks at new beers/experimental beer and brewery improvements.
$6,400+ | 107' IPA Brew Session
Invest $6,400+ to participate in a Weekend brewing session at HSBC with a brewer (style specific), plus receive three (3) Garments, Logo 64 oz. Glass growler & 4 logo Revival Pint Glass, plus access to a private Facebook group with first looks at new beers/experimental beer and brewery improvements.
$9,600+ | Amber Sands Tasting Event
Invest $9,600+ attend a Weekend Founders Tasting Event at HSBC with food pairings, plus receive a tour, (4) Garments, Logo 64 oz. Glass growler & 4 logo Revival Pint Glass, plus access to a private Facebook group with first looks at new beers/experimental beer and brewery improvements.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Hidden Sands Brewery Company, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $5.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $500. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.
NEW UPDATES
06.05.23
Contract Brewing
This summer is exceptional at Hidden Sands. We have increased production to provide several beer styles to premier beachfront hotel(s) at the southern Jersey Shore and biergarten in the entertainment capital of Atlantic City.
This increase is possible due to the increase in staff and the ability to purchase ingredients and forecast production to cover the anticipated sales.
While contract brewing provides additional revenue, we continue to work on brand awareness supplementing our branding products in these same accounts.
ALL UPDATES
05.31.23
Belgian Sands Can Release
On Thursday May 18th Hidden Sands packaged and distributed our Belgian Sands Golden Ale, a medium Wit bier. Made with Pilsner, Best Munich and Torrified Wheat malts, and hopped with German Magnum. Orange peel and Coriander were added to the boil to make the desired flavor notes. Then cooled and sent to the fermenter where Abbey Ale yeast was added to start the process. After a few weeks, and removal of the yeast the beer was transferred to our packaging tanks and packaged in kegs and cans.
This hit the wholesale market on the same day it was packaged; talk about fresh!
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
REWARDS
$250
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$400
Citrus Splash Gift Pack
Invest $400+ and receive HSBC Garment & 2 logo pint mixing glasses, plus access to a private Facebook group with first looks at new beers/experimental beer and brewery improvements.
$800
800' Pilsner Gift Pack
Invest $800+ and receive HSBC Garment & 2 logo Revival Pint Glass, plus access to a private Facebook group with first looks at new beers/experimental beer and brewery improvements.
$1,600
447' NE IPA Gift Pack
Invest $1,600+ and receive HSBC Garment, Logo 64 oz. Glass Growler & 2 logo Revival Pint Glass, plus access to a private Facebook group with first looks at new beers/experimental beer and brewery improvements.
$3,200
608' DIPA Gift Box
Invest $3,200+ receive two (2) Garments, Logo 64 oz. Glass growler & 4 logo Revival Pint Glass, plus access to a private Facebook group with first looks at new beers/experimental beer and brewery improvements.
$6,400
107' IPA Brew Session
Invest $5,000+ to participate in a Weekend brewing session at HSBC with a brewer (style specific), plus receive three (3) Garments, Logo 64 oz. Glass growler & 4 logo Revival Pint Glass, plus access to a private Facebook group with first looks at new
$9,600
Amber Sands Tasting Event
Attend a Weekend Founders Tasting Event at HSBC with food pairings, plus receive a tour, (4) Garments, Logo 64 oz. Glass growler & 4 logo Revival Pint Glass, plus access to a private Facebook group with first looks at new beers/experimental beer.
JOIN THE DISCUSSION
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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Joe Burzynski
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