Helix Fitness offering is now closed and is no longer accepting investments.

The most effective cardio products ever built™

INVEST IN HELIX FITNESS TODAY!

Why has Helix seen its sales triple in one year? Because in an industry driven by innovation, Helix is the company behind some of the biggest advances in a decade–and now, like the live indoor cycling craze, its products are ‘connected,’ meaning they’re designed for home use but internet-connected for classes, coaching and community. The company’s Helix brand trainers, scientifically proven more effective than traditional cardio machines, have been adopted by one of the country’s most elite professional sports franchises and confer distinct advantages for female consumers. Its recently-launched Scoop brand has quickly become the country’s #1 selling lateral trainer for seniors.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Helix Fitness

REASONS TO INVEST

Reasons Icon

The global connected fitness equipment market was valued at $255.7 Million in 2020 and is projected to reach $1.5 Billion by 2027 as has been demonstrated by high-profile market successes in onDemand and live indoor cycling and exercise classes. (Source: Research and Markets)

Reasons Icon

Prior to 2020, Helix was found only in elite gyms and in the training rooms of professional sports franchises like the LA Lakers and the Cleveland Cavaliers. Last year, the company went direct-to-consumer for the first time, garnering $4 million in sales, tripling sales revenue from the previous year.

Reasons Icon

While some fitness modalities do not have patent protection, Helix’s technology is internationally protected till 2034 by 11 patents. Its advisory board includes Danny Musico, former World Champion Boxer and Dr. Peter Mackay, founding member of the Titleist Performance Institute Advisory Board and former consultant to the Toronto Blue Jays and Canadian PGA Tour.

ABOUT

HEADQUARTERS
572 Freeport St., Unit A
Boston, MA 02122
VALUATION
$28M

Why has Helix seen its sales triple in one year? Because in an industry driven by innovation, Helix is the company behind some of the biggest advances in a decade–and now, like the live indoor cycling craze, its products are ‘connected,’ meaning they’re designed for home use but internet-connected for classes, coaching and community. The company’s Helix brand trainers, scientifically proven more effective than traditional cardio machines, have been adopted by one of the country’s most elite professional sports franchises and confer distinct advantages for female consumers. Its recently-launched Scoop brand has quickly become the country’s #1 selling lateral trainer for seniors.

TEAM

Lenny Snyderman
Lenny Snyderman
CEO, President, Treasurer, Secretary, and Director

Mr. Snyderman is a competitive cyclist and the inventor of lateral training. In a career spanning 28 years both in the United States and Europe, he has been a fitness industry leader with a background in new product development as well as sales and marketing for both brick & mortar retailers and Infomercial/DRTV for world-famous brands and fitness IP. Mr. Snyderman’s extensive manufacturing expertise in Taiwan and China and his Mandarin language skills confer an edge in bringing products to the market at above industry average margins. 

Spencer Pingel

Spencer Pingel

Strategic Global Advisor

Spencer Pingel is recently retired from a 30-year career in Marketing at The Colgate Palmolive Company where he held senior leadership positions, including Vice President Global Design and Packaging, Vice President Consumer Insights and Analytics, and General Manager U.S. Oral Care. Mr. Pingel has extensive international experience, with previous posts in Paris, Warsaw, and Mexico City. He is fluent in Spanish and received his MBA from Columbia University. 

Lisey Good

Lisey Good

Director of Marketing

Ms. Good has over 25 years of experience in direct response and consumer product marketing in the fitness, health, and beauty categories. She served as Director of Marketing for the world’s largest direct response company in the 1990s, bringing new products to market and managing campaigns with sales totaling over $250million. Her background in fitness marketing includes directing the introduction of the Gold’s Gym brand into Europe, for which she received the “Marketer of the Year” award for the entire UK sporting goods industry.

Scott Logan

Scott Logan

Sales Director

A 35-year specialty fitness industry veteran of marketing, promoting, and managing brick & mortar and specialty fitness dealers, Mr. Logan has been employed in the sports industry in all aspects of management, from product development, marketing, sales management, and PR. He has unprecedented knowledge and expertise in the promotion and brand building of some of the world’s most famous fitness brands.

TERMS

Helix Fitness
Overview
PRICE PER SHARE
$2
DEADLINE
Jan 11, 2022
VALUATION
$28M
AMOUNT RAISED
$403,709.52
Breakdown
MIN INVESTMENT
$500.00
MAX INVESTMENT
$107,000.00
MIN NUMBER OF SHARES OFFERED
5,000
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
535,000

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Helix Fitness, Inc.

Corporate Address

:

572 Freeport St., Unit A, Boston, MA 02122

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$500.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

5,000

Maximum Number of Shares Offered

:

535,000

Price per Share

:

$2.00

Pre-Money Valuation

:

$28,000,000.00











Forward Looking Information Legend

THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.

Voting Rights of Securities sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Time Based

First 48 Hours

Invest in the 48 hours and receive 25% Bonus Shares

First Week

Receive 10% Bonus Shares

Second Week

Receive 5% Bonus Shares

Amount Based

$500+

Receive a Free Scoop Lateral Trainer $299 value (shipping and handling not included).

$1,000+

Free Scoop Lateral Trainer ($299 value) + Helix Stainless Water Bottle and a baseball cap or 30% off any Helix branded product

$2,500+

Free Scoop Lateral Trainer ($299 value) + Helix Stainless Water Bottle and a baseball cap or 40% off any Helix branded product

$5,000+

Receive a free Helix Lateral Trainer H1000 ($2999 value) or 50% off any Helix Branded Product.

$10,000+

free Helix Lateral Trainer HLT3500 ($4999 value) + 5% bonus shares

$20,000+

free Helix Lateral Trainer HLT3500 ($4999 value) + 10% bonus shares

$50,000+

free Helix Lateral Trainer HLT3500 ($4999 value) + 15% bonus shares

$100,000+

free Helix Lateral Trainer HLT3500 ($4999 value) + 20% bonus shares

*All perks occur when the offering is completed.

*All perks can be exchanged for a donation to one of three charities at an equivalent amount based on product costs.

*All perks that include the Scoop lateral trainer can be gifted from the investor to a senior/retiree.

The 10% StartEngine Owners’ Bonus

Helix will offer 10% additional bonus shares of Common Stock for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer’s bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares of Class A Common Stock (Non-Voting) which they purchase in this offering. For example, if you buy 100 shares of common shares at $2.00 / share, you will receive and own 110 shares for $200. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Vendor payments. Any expense labeled “Travel and Entertainment”.

ALL UPDATES

10.03.22

Update on our recent discovery!

Dear Investor,

 

Viagra was invented to treat high blood pressure.

Listerine® was invented as a dandruff treatment.

Play-Doh® was invented to be a cleaning product.

Bubble wrap was invented as wallpaper.

 

At Helix, we invented a cardio fitness modality called lateral training, securing 11 international utility patents on the technology.  For over 10 years, we ran a successful business marketing our products as cardio fitness machines, in fact, the only ones that work the body in all three planes of human motion. 

 

But then orthopedic surgeons and physical therapists weighed in.   They told us we had accidentally invented a safe and effective treatment for the 2nd most common chronic pain in the world: knee pain.   So, like Viagra, Listerine and Play-Doh, we’re pivoting....and it is working. 

 

Worldwide, an estimated one in four adults suffers from chronic knee pain. In America alone, those with chronic knee pain spend $2 billion annually searching for relief, often from products which have been clinically shown no more effective than a placebo.

 

Thus in Q4 2019, Helix launched our first-ever therapeutic product, the Scoop® Lateral Trainer, marketed as a knee and hip pain reliever.  We’ve sold more than 60,000 so far with sales of more than $15 million. 

 

Our sales increase consistently with increased investment in social media and TV campaigns, but there’s a huge potential upside on the horizon as well.    We’re currently working on securing Durable Medical Equipment status for our products through Medicare and the FDA, which essentially enables doctors to prescribe them to the patients (consumers).  We therefore see a future where anyone with coverage could receive our products for free

 

If you have any questions, would like to discuss this or would like to see our most recent pitch deck addressing this new direction, please let me know!

 

Best regards,

Lenny Snyderman 

CEO & President, Helix Fitness Inc. 

09.07.22

DME approval for our tech could mean explosive growth

Our products are used by physical therapists and sold as curative home therapy for those who suffer from chronic  pain caused by injury, arthritis, or before/after joint replacement surgeries.

 

I therefore talk often about the (considerable) science behind lateral training.   Today I’d like to talk about the actual scientists—namely our medical advisory team—and their role in confirming our likely eligibility for receiving Durable Medical Equipment certification for our products.  

 

DME certification enables doctors to write prescriptions for therapeutic products, allowing Medicare, not the consumer, to cover their cost.   We are currently in progress for this certification for our Scoop® Lateral Trainer and the implications for sales would be enormous. 

 

The medical advisory team advising us is comprised of eminent professionals who help us navigate questions from consumers, evaluate feedback from real world users, and inform any product updates.  They are:

 

 

Daniel C. Snyder, MD is board certified in Orthopedic Surgery. He is a graduate of the Tufts University School of Medicine (where he is also an Assistant Clinical Professor), a member of the American Association of Hip and Knee Surgeons and a well-respected leader in the field of joint preservation. 

 

Cyd Sharisse Williams, MD is a 25-year functional sports medicine expert and former team physician for the US Track & Field Team.  She was recently invited to Harvard University to lecture about the protocol for ACL recovery that she developed which includes the use of our Helix® Lateral Trainers.

Peter Mackay, DC, QME is a board certified chiropractor with a focus on sports medicine, industrial injuries and physical rehabilitation. A former Director of Therapy for the Toronto Blue Jays, he has also served as Director of Therapy for the Canadian Open & the PGA Tour and has treated athletes from MBA, NBA, NFL, NHL & PGA.

 

Sean Fitzgerald, MPT, DPT, PRC, EPPM holds a doctorate of physical therapy and is one of only 150 Postural Restoration Certified therapists in the country. A member of the American Physical Therapy Association, he specializes in orthopedic physical therapy for athletes and performers.

 

I think you’d agree we are in good hands! I will keep you updated as the DME process progresses.

 

Lenny Snyderman

CEO & President 

06.22.22

New TV campaign for Scoop


Dear Investors,

This week, we headed to Connecticut to shoot a brand new, full-length infomercial for our Scoop Lateral Trainer as part of the "Helping America’s Seniors" series.  You can see more about this well-respected “long form infomercial" series here:  https://helpingamericasseniors.com/

We’re excited about the new show, and its ability to broadcast our message to senior populations.   It will feature many of our real customer testimonials--which sell the product better than we ever could (see a typical glowing review at the end of this email).  And crucially, it will include an interview with a top medical expert and advisor, Daniel Snyder, MD, a Board-certified orthopedic surgeon and Assistant Clinical Professor at the Tufts University School of Medicine, who is known as a leader in the field of hip joint preservation. 

In the past, we’ve run 1,  2 and 3 minute tv commercials for Scoop, and have seen how the TV exposure drives sales across all categories, increasing volume on Amazon, driving traffic to our Scoopfit.com website and of course, resulting in direct sales via our toll free phone lines. We’re confident that this new longer format show can result in a significant revenue boost across all channels.

We’ll keep you posted!

Lenny

CEO and President, Helix 



01.26.22

Helix and high-profile athletes

Dear Investors,

 

If you're a golf fan, you may be tuning in to the Farmers Insurance Open at Torrey Pines this week--and rising PGA star Brandon Hagy may already be on your radar screen.  We thought you’d like to know that Helix® is on HIS radar screen: in fact, he calls it “The best golf specific cardio training I have experienced.”  

 

Clinically shown to recruit muscles other cardio ignores,* our lateral trainers' sports-specific benefits have led to their adoption by elite athletes from Hagy, to the LA Lakers, to top tier collegiate ice hockey teams. But they're also unique in the fitness category for the therapeutic benefits they impart as well:  specifically improved knee/hip joint health and pain reduction. According to Markets and Markets, the US market for physiotherapy equipment is driven in large part by the prevalence of degenerative joint disorders and is estimated to reach 21.7 billion by 2025.* *  This is a market we have just begun to tap into; we see enormous potential for our patented products.  More on that with our next update!

 

All the best,

 

Lenny Snyderman

President and CEO, Helix   

 

 

*https://helixfitness.com/pages/clinical-research-data

**https://www.marketsandmarkets.com/Market-Reports/physiotherapy-equipment-market-65250228.html

 

 

01.12.22

How to Contact Helix.

Dear Partners,

 

We are so grateful for your investment and your trust in us!

 

We’ve up a special ‘hotline’ email for you to reach us.  It is investors@helixfitness.com   Please don’t hesitate to reach out at any point; we always want to hear your questions, your ideas and of course, any suggestions you have to aid in growing OUR company. 

 

Thank you so much and look forward to hearing from you!

 

Best,

 

Lenny Snyderman 

President & CEO, Helix 

01.10.22

Meet our newest product, custom built for 83.5 million Americans**

Dear Investors,

Did you know that 25% of Americans suffer from knee or hip pain?*  And for those 65+, the number increases to 50.3%?** 

 

Our Scoop® Lateral Trainer, introduced after 10 years of clinical studies and marketed as a therapeutic fitness device to reduce hip and knee pain, has been a huge success.  The reviews we receive daily are glowing, to put it mildly. 

 

Here are some recent reviews from verified customers: 

 

“I have had bone on bone pain in my left (knee) for over 2 years... Before I started using the Scoop, I was having trouble walking short distances and playing with our beloved Sheltie in the yard was next to impossible. Now I can walk long distances and play with our dog and my knee feels almost normal." 

 

“After a little more than a week, the chronic arthritic hip pain has been greatly reduced with improved flexibility.”

 

“The Scoop has been a miracle for me.  Much better than pt in my opinion.” 

 

“Life changing. I was having very serious pain in my hips and I simply couldn’t sleep at night as the pain was excruciating….since using the Scoop each day for 30 to 40 minutes, I’ve finally been able to sleep through the night and its helped make walking less painful and I can walk longer and farther.”

 

 We have hundreds of similar reviews.   That’s why we’re thrilled to give you a sneak preview of our newest patented product, slated for production April 2022.   See the WORKING (not one of those phony renderings) pre-production prototype, below being tested in our Boston offices.  

 

This new Scoop® Lateral Trainer is beefier so those who weigh over 250 lbs can use it (they’ve been clamoring!).  It is lower profile to fit more easily under desks. And despite the fact that our return rate is extremely low for a direct response product (industry average runs 10- 15%, we’re close to 5%), we believe the new product effectively addresses the most common complaints we've received and that it will be perfectly suited to light commercial use in a physical therapy clinic.  

 

If current Scoop Lateral Trainer has been a home run, we feel pretty confident this one is a grand slam.....and completely out of the park!!

 

We’re so excited for Scoop has the opportunity to bring pain relief to 83.5 million Americans…and for you to share in the success of this product.

 

Best,

 Lenny Snyderman

President & CEO, Helix




* Source:  

https://www.cdc.gov/mmwr/preview/mmwrhtml/mm5717a9.htm

 

**Source:  https://www.everydayhealth.com/pain-management/more-than-half-of-americans-live-with-pain-according-to-report/


***These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success."

01.10.22

Closing in less than 24 hours....

In the spirit of the countdown lists so ubiquitous this time of year, we wanted to leave you with why we're so bullish on our company's future.

Without further ado: the top 10 reasons the future looks bright for Helix. 

 

Reason #10  Our patented trainers so effectively target the top 3 sources of chronic pain* that they're now commonly used by physical therapists across the US and Canada. In fact, so many PTs requested lateral trainers that we created two model specifically for them (the Helix HR3500) and the new Scoop Sc300 Portable Commercial Lateral Trainer (Available April 2022).

 

Reason #9  Our patented lateral trainers have been clinically shown to improve balance by 59% in less than one month, reducing fall risk, the #1 cause of injury and death in older Americans.** We are not aware of any other cardio that does this.

 

Reason #8  Our new TV commercial, launched in November, has nearly doubled daily sales for our Scoop®  Lateral Trainers, driving traffic directly from the TV spot and ‘lifting’ sales on Amazon and our own website (www.TrytheScoop.com

 

Reason #7:  Some of the fittest people in the world—those whose very livelihood depends on staying in peak condition-- choose our lateral trainers.   We think you’ll agree that if it’s good enough for the LA Lakers and the Cleveland Cavaliers…it’s pretty darn good.

 

Reason #6 We’ve had 4 successful appearances on QVC in 2021 and 2022, including one airing where we sold close to $100,000 worth of Scoop®  Lateral Trainers in less than 12 minutes. In fact, just since December 22nd, we’ve sold close to $350,000 on QVC . 

 

Reason #5 Our overall revenue increased 300% in 2020 and nearly doubled in 2021.We tripled our sales of Lateral Trainers on Amazon in 2021  We’ve budgeted  $20,000,000 in revenue for 2022.

 

Reason #4 Despite supply chain issues that have hobbled some companies, we’ve managed to meet the greatly increased demand for our lateral trainers without incident and have even brought a new factory on line for 2022.

 

Reason #3  One in four US adults suffer from chronic joint pain.***   Unlike cycling, running, ellipticals, steppers or walking, our patented lateral trainers aren’t just SAFE for knees and hips, they are clinically shown to be GOOD for knees and hips.   

 

Reason #2  Lateral trainers have been clinically shown more effective than traditional cardio.  They work more muscles, they burn more fat every second of every workout, and they achieve target heart rates 23% faster.  An added plus: they target muscles that women in particular say they care about, such as the inner thighs, the outer thighs, the butt and the muscles of the core. 

 

Reason #1 Did we mention that we have 11 international patents?!  We like to say that lateral training is the most effective cardio ever made, and it’s also clinically shown to be among the most therapeutic.   Our 11 patents mean we have a virtual lock on lateral training as a category through 2032

 

 

We don’t know what the future will hold, but given current consumer trends, we like to think we are a pretty safe bet in an uncertain world.   We look forward to making the world a little bit healthier, and to increasing our bottom line—and our investors’— while we do it.  We so appreciate your trust!

 

All the best,

 

Lenny Snyderman

President & CEO, Helix   

 

 

* Source:  

https://www.washingtonpost.com/health/the-big-number-502-million-people-live-with-chronic-pain-in-the-us/2021/06/03/94a9e94c-c493-11eb-8c18-fd53a628b992_story.html

 

** Source:

 https://www.cdc.gov/media/releases/2016/p0922-older-adult-falls.html#:~:text=Press%20Release&text=Every%20second%20of%20every%20day,from%20injury%20among%20older%20Americans.

 

*** Source:

 https://www.google.com/search?q=how+many+people+suffer+from+knee+and+hip+pain+in+the+us&rlz=1C5CHFA_enUS740US740&oq=how++many+people+suffer+from+knee+and+hip+pain+in+the+us&aqs=chrome..69i57.7549j0j7&sourceid=chrome&ie=UTF-8

 

01.07.22

Covid and connected fitness

One of the biggest trends in fitness in the past 5 years has been the move towards  “connected” fitness:  products like Helix, Peloton, Tonal and Mirror that allow you to take live and on demand classes in your own home.   

 

Home fitness, particularly connected fitness, was booming prior to the pandemic, and it’s clear that current conditions — with intermittent lock downs, gym closures, social distancing and an increased urgency to maintain health and wellness —  have not only increased demand, but increased it dramatically.*

 

Indeed, COVID has now shaped and cemented people’s wellness habits, and industry analysts predict this effect will remain after the pandemic is over.  Jason Helfstien, a senior analyst at Oppenheimer & Co, has this to say about home fitness for the future:   “The genie doesn’t go back in the bottle post pandemic…once consumers try something new, they never fully go back to the old way.” **

 

Helix now offers a subscription service for unlimited at-home classes, via a smart phone app, and our top of the line model actually integrates this app into the console itself.    We’ve seen a 50% increase in those taking our at-home classes in just the past month.  There is no doubt that this is the future of fitness; the genie is not going back in the bottle.  We are ready TODAY. 

 

 

Lenny Snyderman

President & CEO, Helix 

 

 

* Source:  

https://www.businesswire.com/news/home/20210104005383/en/Global-Home-Fitness-Equipment-Market-Report-2020-to-2030---COVID-19-Implications-and-Growth---ResearchAndMarkets.com

 

** Source:

https://www.barrons.com/articles/future-returns-investing-in-post-pandemic-fitness-and-wellness-01630436366

 

 

01.06.22

Only 4 days left...

A quick update on a fast growing fitness market with enormous potential for Helix: the Asian fitness market.  

 

The Chinese market for fitness products is absolutely booming, particularly among the quickly growing middle class. Young people, in particular, are hooked on fitness as part of an aspirational lifestyle;  in fact, 48% of those aged 16 -24  and 59% of those aged 25-34% have a gym membership.*

 

We are poised to tap into this market and have already made some important inroads.  For example, we have a new Chinese sales agency relationship with strong ties to FIBO, the largest commercial fitness trade group in the world.  This agency has begun to promote our Helix® Lateral Trainers to some of China's largest players and has already placed a number of commercial Helix Lateral Trainer in clubs around Shanghai.  Stay tuned!   

 

With respect to our Scoop® Lateral Trainers for China, we’ve been in discussion with Xiaomi, the famous $43billion ** consumer electronics company who has seen the opportunity in health and wellness in China and launch a fitness division in 2019.  They were especially drawn to our Scoop product due to its compact size, its therapeutic fitness applications, and the fact that it is good for the whole family--from kids to grandparents-- something that is extremely appealing to a population that often lives multi-generationally.  

 

Finally, I’ll leave you with a quick shot of a new gym in Taiwan that just installed our new Helix® 3D Lateral Trainers.  

 

We’ll keep you posted! 

 

Lenny Snyderman

President & CEO, Helix  

 

 

* https://www.statista.com/statistics/1184474/china-people-with-a-gym-membership-by-age/

 

** https://en.wikipedia.org/wiki/Xiaomi

01.05.22

Brand new product: Pre-production sample just arrived

Helix as a company is thriving—and growing--even during very tough conditions.

 

You’ve heard about how hard it's been for firms to maintain staff, to procure inventory and to supply orders. We are facing all the same challenges you’ve read about, but to be frank, we’re handling them largely without a hitch.  We want our investors to know this because we believe it really says something about the health of our company.  

 

Point #1:  We have not been able to go to Asia since early 2020, but because Helix has 30+ year established manufacturing partnerships and key strategic relationships in place in both China and Taiwan, we’ve been able to ramp up production, make necessary tweaks and improvements to existing products and supply dramatically increased consumer demand.  We’ve even been able to get a third factory on line for first quarter 2022.  

 

Point #2:  We have received a full, pre-production, WORKING prototype of our newest product:  a 2.0, upgraded version of our Scoop Lateral Trainer.  Check out the video below of our marketing director giving it a whirl. 

 

This machine has features that customers have asked for, like a handle and integrated slides to move more easily, built in capacity to incorporate resistance bands for upper body training, and a lower profile to work better under desks.   It also has features they didn’t even know to ask for:   like an internal flywheel system that makes the workout even smoother and more robust and enables greatly increased resistance options.   

 

This new model can help us cement our growing physical therapist customer base, while bringing in an entirely new demographic as well:  younger, fitter people who want to work out at home or at their desks but need it to more replicate the cardio workouts they're familiar with at home and in the gym.   

It’s a game changer, and we have been able to bring it to market during what others describe as one of the toughest climates for business in memory.

 

We hope you’ll agree that Helix is a great investment. 


We’ll continue to keep you posted!

Lenny Snyderman

President & CEO, Helix Fitness Inc. 










REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Helix Fitness.

$500.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$500.00

Tier 1 - $500+

Receive a Free Scoop Lateral Trainer $299 value (shipping and handling not included).

$1,000.00

Tier 2 - $1,000+

Free Scoop Lateral Trainer ($299 value) + Helix Stainless Water Bottle and a baseball cap or 30% off any Helix branded product

$2,500.00

Tier 3 - $2,500+

Free Scoop Lateral Trainer ($299 value) + Helix Stainless Water Bottle and a baseball cap or 40% off any Helix branded product

$5,000.00

Tier 4 - $5,000+

Receive a free Helix Lateral Trainer H1000 ($2999 value) or 50% off any Helix Branded Product.

$10,000.00

Tier 5 - $10,000+

free Helix Lateral Trainer HLT3500 + 5% bonus shares

$20,000.00

Tier 6 - $20,000+

free Helix Lateral Trainer HLT3500 + 10% bonus shares

$50,000.00

Tier 7 - $50,000+

free Helix Lateral Trainer HLT3500 + 15% bonus shares

$100,000.00

Tier 8 - $100,000+

free Helix Lateral Trainer HLT3500 + 20% bonus shares

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HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

WHY STARTENGINE?

REWARDSWe want you to succeed and get the most out of your money by offering rewards and memberships!
SECUREYour info is your info. We take pride in keeping it that way!
DIVERSE INVESTMENTSInvest in over 200 start-ups and collectibles!

With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.

Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.

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Important Message

IN MAKING AN INVESTMENT DECISION, INVESTORS MUST RELY ON THEIR OWN EXAMINATION OF THE ISSUER AND THE TERMS OF THE OFFERING, INCLUDING THE MERITS AND RISKS INVOLVED. INVESTMENTS ON STARTENGINE ARE SPECULATIVE, ILLIQUID, AND INVOLVE A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.


www.StartEngine.com is a website owned and operated by StartEngine Crowdfunding, Inc. (“StartEngine”), which is neither a registered broker-dealer, investment advisor nor funding portal.


Unless indicated otherwise with respect to a particular issuer, all securities-related activity is conducted by regulated affiliates of StartEngine: StartEngine Capital, LLC, a funding portal registered here with the US Securities and Exchange Commission (SEC) and here as a member of the Financial Industry Regulatory Authority (FINRA), or StartEngine Primary, LLC, a broker-dealer registered with the SEC and FINRA/SIPC . You can review the background of our broker-dealer and our investment professionals on FINRA’s BrokerCheck here. StartEngine Secondary is an alternative trading system regulated by the SEC and operated by StartEngine Primary, LLC, a broker dealer registered with the SEC and FINRA. StartEngine Primary, LLC is a member of SIPC and explanatory brochures are available upon request by contacting SIPC at (202) 371-8300.


Investment opportunities posted and accessible through the site are of three types:


1) Regulation A offerings (JOBS Act Title IV; known as Regulation A+), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Primary, LLC (unless otherwise indicated). 2) Regulation D offerings (Rule 506(c)), which are offered only to accredited investors. These offerings are made through StartEngine Primary, LLC. 3) Regulation Crowdfunding offerings (JOBS Act Title III), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Capital, LLC. Some of these offerings are open to the general public, however there are important differences and risks.


Any securities offered on this website have not been recommended or approved by any federal or state securities commission or regulatory authority. StartEngine and its affiliates do not provide any investment advice or recommendation and do not provide any legal or tax advice with respect to any securities. All securities listed on this site are being offered by, and all information included on this site is the responsibility of, the applicable issuer of such securities. StartEngine does not verify the adequacy, accuracy or completeness of any information. Neither StartEngine nor any of its officers, directors, agents and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy, or completeness of any information on this site or the use of information on this site. See additional general disclosures here.


By accessing this site and any pages on this site, you agree to be bound by our Terms of use and Privacy Policy, as may be amended from time to time without notice or liability.


Canadian Investors Investment opportunities posted and accessible through the site will not be offered to Canadian resident investors. Potential investors are strongly advised to consult their legal, tax and financial advisors before investing. The securities offered on this site are not offered in jurisdictions where public solicitation for offerings is not permitted; it is solely your responsibility to comply with the laws and regulations of your country of residence.


California Investors Only – Do Not Sell My Personal Information (800-317-2200). StartEngine does not sell personal information. For all customer inquiries, please write to contact@startengine.com.


StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.