GET A PIECE OF HELIX FITNESS
The most effective cardio products ever built™
$403,709.52 Raised
REASONS TO INVEST
The global connected fitness equipment market was valued at $255.7 Million in 2020 and is projected to reach $1.5 Billion by 2027 as has been demonstrated by high-profile market successes in onDemand and live indoor cycling and exercise classes. (Source: Research and Markets)
Prior to 2020, Helix was found only in elite gyms and in the training rooms of professional sports franchises like the LA Lakers and the Cleveland Cavaliers. Last year, the company went direct-to-consumer for the first time, garnering $4 million in sales, tripling sales revenue from the previous year.
While some fitness modalities do not have patent protection, Helix’s technology is internationally protected till 2034 by 11 patents. Its advisory board includes Danny Musico, former World Champion Boxer and Dr. Peter Mackay, founding member of the Titleist Performance Institute Advisory Board and former consultant to the Toronto Blue Jays and Canadian PGA Tour.
ABOUT
HEADQUARTERS
572 Freeport St., Unit A
Boston, MA 02122
WEBSITE
View Site
Why has Helix seen its sales triple in one year? Because in an industry driven by innovation, Helix is the company behind some of the biggest advances in a decade–and now, like the live indoor cycling craze, its products are ‘connected,’ meaning they’re designed for home use but internet-connected for classes, coaching and community. The company’s Helix brand trainers, scientifically proven more effective than traditional cardio machines, have been adopted by one of the country’s most elite professional sports franchises and confer distinct advantages for female consumers. Its recently-launched Scoop brand has quickly become the country’s #1 selling lateral trainer for seniors.
TEAM
Lenny Snyderman
CEO, President, Treasurer, Secretary, and Director
Spencer Pingel
Strategic Global Advisor
Lisey Good
Director of Marketing
Scott Logan
Sales Director
Robert Baumgartner
Customer Service, and Technical Support Specialist
TERMS
Helix Fitness
Overview
PRICE PER SHARE
$2
DEADLINE
Jan 11, 2022
VALUATION
$28M
FUNDING GOAL
$10k - $1.07M
Breakdown
MIN INVESTMENT
$500
MAX INVESTMENT
$107,000
MIN NUMBER OF SHARES OFFERED
5,000
MAX NUMBER OF SHARES OFFERED
535,000
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
Forward Looking Information Legend
THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.
Voting Rights of Securities sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Company Perks*
Time Based
First 48 Hours
Invest in the 48 hours and receive 25% Bonus Shares
First Week
Receive 10% Bonus Shares
Second Week
Receive 5% Bonus Shares
Amount Based
$500+
Receive a Free Scoop Lateral Trainer $299 value (shipping and handling not included).
$1,000+
Free Scoop Lateral Trainer ($299 value) + Helix Stainless Water Bottle and a baseball cap or 30% off any Helix branded product
$2,500+
Free Scoop Lateral Trainer ($299 value) + Helix Stainless Water Bottle and a baseball cap or 40% off any Helix branded product
$5,000+
Receive a free Helix Lateral Trainer H1000 ($2999 value) or 50% off any Helix Branded Product.
$10,000+
free Helix Lateral Trainer HLT3500 ($4999 value) + 5% bonus shares
$20,000+
free Helix Lateral Trainer HLT3500 ($4999 value) + 10% bonus shares
$50,000+
free Helix Lateral Trainer HLT3500 ($4999 value) + 15% bonus shares
$100,000+
free Helix Lateral Trainer HLT3500 ($4999 value) + 20% bonus shares
*All perks occur when the offering is completed.
*All perks can be exchanged for a donation to one of three charities at an equivalent amount based on product costs.
*All perks that include the Scoop lateral trainer can be gifted from the investor to a senior/retiree.
The 10% StartEngine Owners’ Bonus
Helix will offer 10% additional bonus shares of Common Stock for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer’s bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares of Class A Common Stock (Non-Voting) which they purchase in this offering. For example, if you buy 100 shares of common shares at $2.00 / share, you will receive and own 110 shares for $200. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Vendor payments. Any expense labeled “Travel and Entertainment”.
ALL UPDATES
REWARDS
JOIN THE DISCUSSION
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PINNED BY STARTUP
Kenneth Alan Jackson, Jr.
2 years ago
Very intriguing opportunity; thanks for sharing. A few questions before I commit:
1. What's your preferred exit strategy: IPO, acquisition, or something else? How quickly do you hope to achieve that goal? (I realize those are "forward-looking" questions that you may not be allowed to answer for regulatory reasons.)
2. I noticed that your machines have few reviews on Amazon, and those that do appear are somewhat mixed. Could you elaborate on that? (Assuming most sales come directly through your website.)
3. The research studies linked at helixfitness.com didn't seem to include many participants, and the results are descriptive rather than inferential. How do you know the differences in outcomes they found aren't artifacts of small samples rather than an actual treatment effect?
4. Given the cost of this equipment, it's hard to imagine many repeat purchases. Do you plan to roll out a subscription service or some other form of recurring revenue? Alternatively, how frequently will new models and/or products be released?
5. Any efforts (present or future) toward increasing market share among gyms (both public-facing and internal to professional sports teams)? Wondering how that plays into your overall strategic vision versus direct-to-consumer.
6. Why did you decide to raise $1.07 million rather than the recently increased limit of $5 million? (Just curious; not a critique.)
7. How much will the Scoop lateral trainer investment benefits eat into the net amount you raise in this crowdfunding round? What prompted that choice of reward?
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Curtiss Barnes
8 months ago
Chapter 11?
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Gary Sertyan
a year ago
Hi Lenny,
Saw your recent updated and excited about the potential of going in this new direction. Could you share the new pitch deck you mentioned in your update?
Also, I never received an email about getting a shipment for the lateral trainer with my investment. Can you let me know what I need to do to receive?
Thanks,
Gary S
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Robyn Hurst
2 years ago
Hi there,
Will investors who are receiving a product as part of their investment be receiving shipping notices soon? Seems we should be, according to previous correspondance...
Thanks!
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tom moosbrugger
2 years ago
In your literature you show a burn rate of $285,000 per month. Is that accurate and when do you project a postive cash flow?
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Robyn Hurst
2 years ago
Watched the QVC spot, and I am so excited for how well the Scoop is doing both in the market, and what it does for users! (Well done, Lenny!)
Question that I am asking here for all investors' benefit:
you mentioned the free community on the broadcast. Will investors receiving a Scoop in the new year as part of their investment also have access to the community?
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Robyn Hurst
2 years ago
re: QVC report...
PHENOMENAL!!!
Is there a playback anywhere that we could watch?
-Robyn Hurst
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Robyn Hurst
2 years ago
Cool news about QVC, and way to go, listing data reference. You continue to instill confidence, Lenny.
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Robyn Hurst
2 years ago
Gonna check out that podcast- way to go, Lenny!
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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PINNED BY STARTUP
Michael Nadler
2 years ago
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