This round is no longer accepting investments, but hundreds just like it are live now.

Log In


Hawaii's Best Coffee is Heavenly

Heavenly Hawaiian is one of the highest-rated coffee destinations in one of the most renowned coffee-growing regions in the world — Kona, Hawaii. Our award-winning 100% Kona coffee, farm-fresh products, and guest services create the ultimate farm-to-cup experience. We attract thousands of guests from all over the world to our top-rated tours, workshops, and tastings. Since 2017, we have achieved significant year-over-year increases in revenue, and believe that we are poised for a tremendous growth potential.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$1,215,791.44 Raised


High Traffic: We welcomed more than 23,000 guests in both 2021 and 2022.

Significant Growth: With our multiple revenue stream model, we have achieved year-over-year revenue growth since 2017, even throughout the pandemic. From 2017 through 2022, we achieved a Compound Annual Growth Rate (CAGR) of 28.6%.

Track Record: We are well-established with 17 years in business and we are led by an intergenerational team that combines industry leaders, seasoned managers, and passionate young innovators.


From a Wholesale Coffee Distributor to an Upscale Agritourism Destination

Heavenly Hawaiian began as a small green coffee wholesale operation in 1998 under different ownership. In 2017, we pivoted to a dynamic farm-to-cup experience with three revenue streams: on-farm retail sales, e-commerce sales, and a coffee club subscription service.

Similar to wine, specialty coffee is an artisanal beverage that is enhanced with greater education and sensory exploration. With this in mind, we implemented farm tours, roasting classes, brew workshops, coffee tastings, live coffee roasting, live art demonstrations, and a farm-side, boutique coffee bar. 


Rising Specialty Coffee and Agritourism Demand Combine for Massive Potential 

Heavenly Hawaiian’s coffee beans exceed the Specialty Coffee Association’s stringent quality requirements. The U.S. has the most developed specialty coffee market and specialty coffee has increased its market share from 1% to 25% over the last 20 years. Specialty coffee beverages represent 62% of all cups consumed in the past day, rising from 56% observed in January 2021(Please note that an account is required to access this source). 


Our on-site experiences resonate deeply with our guests, making Heavenly Hawaiian a prime example of a successful agritourism business. The agritourism market was valued at more than $42.4 billion in 2019, and is estimated to exceed $62.9 billion by 2027, registering a CAGR of 13.4% from 2021 to 2027 (source).

Since pivoting our business to retail and agritourism in 2017, our customer base has grown tremendously: 

  •  We have organically achieved more than 2,000 ratings with a composite rating 
    in excess of 4.9 stars across multiple business review platforms. 
  • Our large subscriber base is an effective hedge against the inevitable fluctuation of tourist traffic. Despite global travel restrictions during the 2020 pandemic, our revenue grew 10 percent from 2019 to 2020 thanks to subscription service sales. 
  • Our email marketing campaign recipients have increased from fewer than 1,000 to over 25,000 in four years. Our campaigns averaged more than $12,000 in monthly sales in 2022. 

*The above information is based on internal research and management's experience.

Business model

A Multi-faceted Model Focused on ‘Ohana’ 

Providing high-quality Kona Coffee will always be a core tenet of our farm, but Heavenly Hawaiian is more than just a coffee provider. Today, we create the ultimate coffee experience. Our mission is to ensure our customers feel like they are a part of our ‘Ohana’, the Hawaiian word for family.   

The implementation of our Farmstay apprenticeship program is a unique key contributor to our business model. Qualified applicants from all over the world come to live and work on the farm, while learning about sustainable coffee farming, Hawaiian culture, and world-class customer service. Farmstay members perform field work, hold customer-facing roles as tour guides and baristas, and are the main drivers for forming genuine relationships with guests, making them feel like Ohana. 

Our field team and coffee harvesters are key members of our Ohana, earning starting wages more than twice the national minimum wage with an even higher earning potential during harvest. They preserve the health and cultural significance of the land by conducting tests of our volcanic soil and coffee leaf samples, carefully surveying extant and emerging threats.


Heavenly Hawaiian has Demonstrated Market Success and we are Well-positioned to Expand

We have identified four improvements that we believe can enable us to capture new growth opportunities and meet demand: 

1. Launch new farm management partnerships with local farmers to scale up our coffee supply by up to 50%.

2. Increase farm automation and productivity with modern, upgraded equipment. 

3. Expand and remodel our guest facilities by adding tasting lanais, experience centers, and viewing decks. 

4. Upgrade and streamline our Customer Relationship Management and Enterprise Resource Planning systems to increase procurement efficiency, new product development, and marketing.

For 17 years, Heavenly Hawaiian has never solicited or accepted outside funding, and we have organically achieved success without significant marketing or internal system investments. There are many coffee farms in the Kona Coffee region, but few directly compete with our proven business model and customer base. We invite you to join our Ohana as we aim to be one of the nation’s top specialty coffee destinations and providers. 





78-1136 Bishop Rd
Holualoa, HI 96725

Heavenly Hawaiian is one of the highest-rated coffee destinations in one of the most renowned coffee-growing regions in the world — Kona, Hawaii. Our award-winning 100% Kona coffee, farm-fresh products, and guest services create the ultimate farm-to-cup experience. We attract thousands of guests from all over the world to our top-rated tours, workshops, and tastings. Since 2017, we have achieved significant year-over-year increases in revenue, and believe that we are poised for a tremendous growth potential.


Dave & Trudy Bateman

Dave & Trudy Bateman


Dave founded Heavenly Hawaiian with his wife, Trudy, after retiring from a successful career as an Air Force Colonel, Law partner, and Asst. Attorney General of Washington Dept of Natural Resources. Dave immediately immersed himself in the Kona Coffee community by becoming a CLE Program Developer for Hawaii Agriculture and Labor and continues to be an active board member of the Hawaii Coffee Association and the Kona Coffee Council. Dave’s extensive professional experience and passion for specialty coffee has laid the foundation for Heavenly Hawaiian’s continuous growth and success. 

Bill Myers

Bill Myers


Bill brings 35 years of organizational leadership experience to Heavenly Hawaiian. In his previous career, Bill led a series of national advocacy organizations based in Washington D.C and then joined Heavenly Hawaiian as the General Manager in 2017. Bill architected Heavenly Hawaiian’s successful transition from a wholesale model to a retail, agritourism destination. Bill is a prominent member in the Kona Coffee community and serves on the Board of Directors for Destination Kona Coast, a West Hawaii tourism bureau.

Matthew Goldston

Matthew Goldston


Matthew joined the Heavenly Hawaiian team in 2022 and has been a key contributor to our rapid, financial growth and business pivots. He brings 28 years of experience in accounting in professional services, real estate, manufacturing, distribution, technology, and private equity. Matthew is a trusted decision maker for both short- and long-term financial strategy. Matthew also has his own private family Kona Coffee farm, so he brings a niche perspective on the Kona Coffee industry. 

Alex Hollis

Alex Hollis

Director of Customer Engagement

Alex brings a breadth of knowledge to Heavenly Hawaiian with 11 years of experience in the Food and Beverage industry, with four of those years dedicated to coffee. She holds numerous certifications with the Specialty Coffee Association and is our resident Q grader. Alex also specializes in customer relationship management and manages our subscriber base. Alex graduated from James Madison University with a BA in International Relations with a Focus in Latin America, and has Associates degrees in Culinary Arts and Business Administration. 

Samantha Wilson

Samantha Wilson

Director of Marketing

Samantha comes from a dynamic, professional background with seven years of combined experience in Social Media Marketing, Art & Music Event Marketing, Finance Technology Sales, Software Sales and Customer Success. She leads organizational structure and brand audits and manages a team responsible for marketing initiatives, product development, facility aesthetics, and content creation. Samantha graduated from Baylor University with a BBA in Marketing and is a Certified Integrative Nutrition Health Coach. 

Brett Strawn

Brett Strawn

Director of Business Strategy

After traveling to Hawaii for several years, Brett decided to parlay his passions for Hawaii and data analysis into an integral role at Heavenly Hawaiian. With 20 years of professional experience in Logistics, Software Development, and Data Analysis, Brett has transformed Heavenly Hawaiian’s business model using data-driven strategies. Brett is a lead creator and trusted decision maker for financial growth strategies and product development. Brett is also an award-winning musician from Dallas, TX.

Jim Johnson

Jim Johnson

Director of Customer Experience

Jim was the Director of Operations for high-end hospitality groups in Southern California for over 15 years and is an expert in luxury customer service. After being recruited to Heavenly Hawaiian, Jim quickly became an integral part of directing daily operations as well as long-term vision planning and strategizing. Jim brings extensive experience in hotel operations management with specialties in sales, marketing, revenue management, project management, trend forecasting, and customer service training. 

Helen Burnett

Helen Burnett

Director of Farmstay

Helen has been the catalyst behind Heavenly Hawaiian’s flagship Farmstay program, evolving and expanding it since participating in the inaugural class of 2018. Helen is the head Farmstay recruiter and brings substantial talent to the farm each year filling key guest experience and field team roles. Helen has six years of combined experience in Customer Success and the Food and Beverage Industry. 

Doug McKanna

Doug McKanna


Doug brings substantial marketing and coffee farming experience to Heavenly Hawaiian and is a key contributor to our growth. Doug worked for Nestle for 20 years and held key roles as Director of Foodservice Marketing, Director of New product development, and Director of Gourmet Coffee Business Operations. He has been developing Kona Coffee farms for 20 years and produces award winning varietals, such as his Geisha Champagne coffee which won 1st Place in the 2021 Kona Coffee Cupping Competition and 1st place in the 2022 Hawaii Coffee Association Cupping Compeition. Doug is also a part owner of Waiki’i Ranch Olive company.


Heavenly Hawaiian
May 1, 2023
$15k - $1.23M
Common Stock
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets



Cash & Cash Equivalents



Accounts Receivable



Short-Term Debt



Long-Term Debt



Revenue & Sales



Costs of Goods Sold



Taxes Paid



Net Income



Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Early Bird

Friends and Family - First 72 hours | 15% bonus shares

Super Early Bird - Next 72 hours | 10% bonus

Early Bird Bonus - Next 7 days | 5% bonus shares


Tier 1 perk - $265 - Heavenly Hawaiian Exclusive Investor Mug

Tier 2 perk - $750 - Heavenly Hawaiian Exclusive Investor T-shirt + Previous Tier

Tier 3 perk - $2,500 - 8 oz of Heavenly Hawaiian 100% Kona Coffee + Previous Tiers

Tier 4 perk - $5,000 - 4 oz of Heavenly Hawaiian Rare Geisha Coffee (1st Place in the 2022 Hawaii Coffee Association Cupping Competition + 1st Place in the 2021 Kona Coffee Cupping Competition) + Previous Tiers

Tier 5 perk - $10,000 - Three-month paid subscription to the Heavenly Hawaiian Coffee Club and one Sweet Sampler pack. 1 lb of 100% Kona coffee will be shipped to you monthly + Previous Tiers

Tier 6 perk - $25,000 - 1% Bonus Shares and a virtual Brew Class with our top coffee experts. You will receive a pack of our specialty coffee samples and brewing hardware for this exclusive class + Previous Tiers

Tier 7 perk - $50,000 - Create your own Heavenly Hawaiian Roast - You will collaborate with our top coffee experts and roasters to create and name your own roast which will be sold as a limited-edition coffee in our on-site shop + Previous Tiers

Tier 8 perk - $100,0000 - The Ultimate Coffee Farm Experience, 3 days in Kona, Hawaii — stay in our Founders’ private, guest ohana overlooking the Kona Coast. You will get private tours of the Heavenly Hawaiian estate, participate in all our experience offerings including a roasting class, meet with the field crew and farm managers, and enjoy an oceanside dinner with executive management + Previous Tiers

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Heavenly Hawaiian will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.12 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $212. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any).

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.


Article Image
Love Big Island


Article Image

Journeys of Discovery: Heavenly Hawaiian Kona Coffee’s distinctive, unique characteristics

Article Image
Hawaii Travel with Kids

Heavenly Hawaiian Coffee Farm Tour on the Big Island

Article Image
Trip Savvy

The 7 Best Kona Coffee Tours of 2022

Article Image
Trip Advisor

2022 Traveler's Choice Award


Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Heavenly Hawaiian.



Katelyn Lujan

14 days ago

Hi there! I was curious when investor should expect to receive their investment gifts? Coffee mugs etc...?



John Georger

a month ago

Status of bonus gifts



John Georger

a month ago

Status of bonus gifts



Linda Ikuta

3 months ago

What site do we go online to see how the shares are doing?



Hosar rosco

3 months ago

So when do we receive our gifts for investing?



Joel Quejada

4 months ago

Anyone know where we can see a listing of our stock on its performance to-date?



Hosar rosco

5 months ago

How will this Kona coffee stock differ from other Kona farm stock



Adrian Jackson

5 months ago

Aloha William, I’m proud to be an investor. Now that you maxed out. Are you going to let this round close in 3 days? Or due to the current economic downturn in the USA are you going to take advantage of this opportunity and extend your raise date to raise as much cash as you can this year? I’m asking this because 2023 and 2024 are suppose to be the next 2 years of adversity for the USA before things get better. So Are you closing with the max or are you extending to take advantage of this opportunity to raise as much as you can this round?



Jared LaRock

5 months ago

will investors get a future discount on purchasing kona coffee?



Yifeng Mao

5 months ago

Aloha, Congratulations! The reason I invested is because my wife and I loved your Kona coffee, peaberry Kona Coffee chocolates, and your Heavenly Kona coffee farm, we lives on Oahu and we have visited your coffee farm every time when we visited the Big Island, and we also loved the Coffee Farm Tours. How will I receive my Tier rewards of 8 oz. 100% Kona Coffee, and Investor T-shirt and Investor Coffee Mug please? Mahalo, Yifeng




Cancel anytime before 48 hours before a rolling close or the offering end date.



We want you to succeed and get the most out of your money by offering rewards and memberships!


Your info is your info. We take pride in keeping it that way!


Invest in over 200 start-ups and collectibles!

With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.

Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.


Get To Know Us

Our Team



Important Message

Unless indicated otherwise with respect to a particular issuer, all securities-related activity is conducted by regulated affiliates of StartEngine: StartEngine Capital, LLC, a funding portal registered here with the US Securities and Exchange Commission (SEC) and here as a member of the Financial Industry Regulatory Authority (FINRA), or StartEngine Primary, LLC, a broker-dealer registered with the SEC and FINRASIPC . You can review the background of our broker-dealer and our investment professionals on FINRA’s BrokerCheck here. StartEngine Secondary is an alternative trading system regulated by the SEC and operated by StartEngine Primary, LLC, a broker dealer registered with the SEC and FINRA. StartEngine Primary, LLC is a member of SIPC and explanatory brochures are available upon request by contacting SIPC at (202) 371-8300.

Investment opportunities posted and accessible through the site are of three types:

1) Regulation A offerings (JOBS Act Title IV; known as Regulation A+), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Primary, LLC (unless otherwise indicated). 2) Regulation D offerings (Rule 506(c)), which are offered only to accredited investors. These offerings are made through StartEngine Primary, LLC. 3) Regulation Crowdfunding offerings (JOBS Act Title III), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Capital, LLC. Some of these offerings are open to the general public, however there are important differences and risks.

Any securities offered on this website have not been recommended or approved by any federal or state securities commission or regulatory authority. StartEngine and its affiliates do not provide any investment advice or recommendation and do not provide any legal or tax advice with respect to any securities. All securities listed on this site are being offered by, and all information included on this site is the responsibility of, the applicable issuer of such securities. StartEngine does not verify the adequacy, accuracy or completeness of any information. Neither StartEngine nor any of its officers, directors, agents and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy, or completeness of any information on this site or the use of information on this site. See additional general disclosures here.
By accessing this site and any pages on this site, you agree to be bound by our Terms of use and Privacy Policy, as may be amended from time to time without notice or liability.

Canadian Investors Investment opportunities posted and accessible through the site will not be offered to Canadian resident investors. Potential investors are strongly advised to consult their legal, tax and financial advisors before investing. The securities offered on this site are not offered in jurisdictions where public solicitation for offerings is not permitted; it is solely your responsibility to comply with the laws and regulations of your country of residence.

California Investors Only – Do Not Sell My Personal Information

(800-317-2200). StartEngine does not sell personal information. For all customer inquiries, please write to

StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.

StartEngine Marketplace

The availability of company information does not indicate that the company has endorsed, supports, or otherwise participates with StartEngine.

None of the information displayed on or downloadable from (the 'Website') represents a recommendation, offer, or solicitation of an offer to buy or sell any security. It also does not constitute an offer to provide investment advice or service. StartEngine does not (1) make any recommendations or otherwise advise on the merits or advisability of a particular investment or transaction, or (2) assist in the determination of fair value of any security or investment, or (3) provide legal, tax, or transactional advisory services.

All investment opportunities are based on indicated interest from sellers and will need to be confirmed.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative and involves a high degree of risk. It should only be considered a long-term investment. You must be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid, and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks, and you should complete your own independent due diligence regarding the investment. This includes obtaining additional information about the company, opinions, financial projections, and legal or other investment advice. Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment.

StartEngine Marketplace (“SE Marketplace”) is a website operated by StartEngine Primary, LLC (“SE Primary”), a broker-dealer that is registered with the SEC and a member of FINRA and the SIPC. StartEngine Bulletin Board ("SE BB") is a bulletin board platform that advertises interest in shares of private companies that previously executed Reg CF or Reg A offerings. SE BB enables shareholders to communicate interest in potential sales of shares in private companies and investors to discover, review, and potentially invest in private companies. As a bulletin board platform, SE BB provides a venue for investors to access information about private company offerings and connect with potential sellers. SE BB is distinct and separate from StartEngine Secondary (“SE Secondary”), which is an SEC-registered Alternative Trading System (ATS) operated by SE Primary. SE Secondary facilitates the trading of securities by matching orders between buyers and sellers and facilitating executions of trades on the platform. While a security may be displayed on the bulletin board, these securities will be subject to certain restrictions which may prevent the ability to buy and sell these securities in a timely manner, if at all. Even if a security is qualified to be displayed on the bulletin board, there is no guarantee an active trading market for the securities will ever develop, or if developed, be maintained. You should assume that you may not be able to liquidate your investment for some time or be able to pledge these shares as collateral.