What an incredible journey! We maxed out our funding goal in less than 30 days all thanks to YOU — our community of investors, friends, customers, partners, and Ohana. We could not be more excited to grow together. 

To ensure our investors stay fully up to date on all things Heavenly Hawaiian, we will be reaching out to all of our investors via email with periodic updates. We will be sending out information about how we will be distributing our investor perks soon!

If you have questions or need to reach out to us for anything in the meantime, you can email us directly at investors@heavenlyhawaiian.com. 

We cannot emphasize our gratitude enough. We have been positively overwhelmed by the support we have received from our community since day one of our campaign launch. It is so amazing to see our long-time customers and new members of our Ohana coming together to fund the future of sustainable agritourism, speciality coffee, and Kona coffee farmers. 

Mahalo for riding this wave with us. We cannot wait to enter this next stage of growth with you. 

Even though we already hit our funding goal (WOO HOO!), if you have not invested yet and are still interested you still have the potential to invest in Heavenly Hawaiian. Our waitlist is still open! But time is running out!

If any current investments are canceled or nullified, people who have joined our waitlist will have the opportunity to complete and submit their investment. This is a first-come, first-served waitlist so we recommend joining as soon as you can to reserve your spot in line. 

Still have questions or concerns? We got you covered — leave a comment in our comment section and we will personally reply as quickly as possible. 

To all of our current investors, THANK YOU. We are so honored by the incredible support we have received from you and your families throughout our campaign. To our potential investors, THANK YOU. We are so grateful for your interest in supporting sustainable agritourism and Kona Coffee farmers. 

See you at the finish line! MAHALO

We are delighted to announce that we have officially met our funding goal! In 41 days, we raised nearly $1,235,000 from 831 investors. We earned the StartEngine Hot off the Press Award and we were frequently listed in the Most Momentum section on the StartEngine Homepage. Incredible. 

Although we have reached our fundraising goal, our campaign is STILL OPEN and you can still join our waitlist! 

What does being on the waitlist mean? Any prior investments that are canceled or nullified will allow potential investors on our waitlist to become an official investor. If you are still interested in becoming an investor, we HIGHLY recommend joining the waitlist as soon as possible to secure your place in line if spots open up. Time is limited to join the waitlist! 

We will continue to provide updates here on our campaign page until our campaign closes. For all of our confirmed investors, we will be transitioning to email correspondence for specific follow-up items such as how you will be receiving your investor perks, business updates, and more. 

We cannot say it enough...MAHALO. From our humble beginnings as a green bean wholesaler to maxing out a Regulation Crowdfunding campaign, we are in awe of how our journey continues to unfold. We would not be the coffee farm we are today without the unwavering support of YOU, our loyal community. Our mission is to make all of our guests and customers feel like Ohana through our award-winning coffee, onsite experiences, and genuine relationships. Thanks to your support and investments, we can continue this mission for years to come. 

There are only two ways to pick coffee cherries from the coffee trees: machine and handpicking. Let's dive into the differences and why we choose handpicked every time. 

In machine picking, a farmer will drive a machine through the coffee rows to shake each coffee tree until all the coffee cherries fall into a basin. Although faster than handpicking, this process hinders the quality of the coffee and harms the trees in the long run. 

Machines are not selective about the ripeness or quality of a coffee cherry. It collects all of them, regardless of defects. While there are further processing methods that remove some of the defective beans, many of those underripe beans end up in your cup of coffee. When trees are aggressively shaken by machines, this causes stress to the tree and weakens the branches. The result? A stressed out tree will produce lower quality coffee that will have more acidity and bitterness. A weaker trunk will produce less coffee over time, the trees die faster, and new trees will need to be planted more frequently. 

Our pickers are trained to understand the quality requirements and ripeness each bean needs to meet in order to be picked for our standards. Trees treated with intentional yet gentle care and respect will produce a much smoother cup of coffee. Handpicking takes some additional labor and training, but we are able to get more crop from our trees over the long term. As a speciality coffee producer and stewards of this incredibly nutritious and sacred land, treating nature with the utmost respect is a priority. 

Alex Hollis has been a key member of our Senior Staff for nearly five years. In addition to managing all of our coffee club subscribers, several onsite operations and systems, and partnerships with other farms and retailers, Alex brings a vital skill that is necessary for any coffee farm to have in order to produce award-winning coffee: being a certified Q Grader. 

A Q Grader is similar to a wine sommelier. They are a licensed professional who undergoes rigorous sensory ability testing and evaluates and scores the intricacies of coffee quality. Having Alex allows us to have a consistent grading system for our coffees and ensures our coffee meets strict our own standards as well as Speciality Coffee Association standards. 

Alex explains, "The Q Grader certification was primarily created for coffee farmers. The purpose is to instruct farmers on how to create better tasting coffee through finely-tuned agricultural practices." 

"As Heavenly Hawaiian's Q Grader, my responsibility is to work with our team to create new coffees and ensure our current coffees maintain their unique flavor profiles and quality. I work with our farmers in the growing and fermentation processes, as well as our coffee roasters. We take quality control very seriously, and I am always working to ensure we create the best coffees possible."

Want to know what Alex's favorite cup of coffee is? "My favorite coffee is the Heavenly Hawaiian Kona Bright. This is a roast I helped develop and it is a light roast version of our award-winning Kona Bold. It is complex with a full body with low acidity, true to the Kona region. This is my daily cup — the sweet spice and malt notes are the perfect first sip of my morning." 

Have a question for Alex? Leave a comment in our comment section!

Our Director of Guest Services, Jim Johnson, is spearheading the expansion of our on-site farm experiences. We have always had bountiful fruit trees throughout our farm,  but we are adding an official "Fruit Loop Tour” for guests to enjoy as an addition to the classic farm tour. We have avocados, lemons, limes, tangerines, tangelos, lychee, mangos, bananas, rambutan, guava, grapefruit, and more! Guests will be able to learn about, pick, and taste the unique tropical fruits and botanicals that grow in our nutritious volcanic soil. As an agritourism business, this will help us continue our goal in reconnecting humans with their natural food sources through impactful and immersive experiences. Leave a comment in our comment section with any questions!

We are pleased (and not surprised) to see growth in total revenue and sales per on-site guest in 2023. Our multiple revenue stream method proves to be a reliable model for financial growth for our farm. Despite the current challenging economic times, we are on pace to grow throughout the rest of the year and maintain our year-over-year revenue growth trend since 2017.

Required disclaimer: The statements in the article are not guarantees of future performance, and undue reliance should not be placed on them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements.

When we began considering expanding Heavenly Hawaiian two years ago, we were faced with the question of how to finance our expansion. We explored several options, but quickly saw the opportunity to live our vision — to turn Heavenly Hawaiian into a business that was owned by you, our Ohana — our guests, friends, partners, and community. 

I have been humbled by your response since the day we launched. Many of our investors are people who know us — you have visited the farm, met our team, enjoyed our coffees, and become our friends. 

You are the people who have helped us build Heavenly Hawaiian from a small green-bean wholesaler to one of the top-rated Coffee destinations in Hawaii, and you are the people with whom we want to continue to grow.

With your support, we will be positioned to improve efficiency, bring more land under cultivation, produce new coffee varietals, expand our facilities, and enhance the Heavenly Hawaiian experience for our guests, customers, and friends. This, in turn, will fuel our continued growth. You have made that possible and we are so excited to continue growing together. 

Mahalo — Thank you.

Have a question about investing? Leave a comment in the comment section and I will personally respond. 

But, we are approaching the end of our campaign rapidly! We have had strong momentum since the day we launched — raising over $1 million in 3 weeks has been an incredible milestone for our farm.  

We are honored to have earned the StartEngine 'Hot off the Press Award' and hold a frequent spot in the Most Momentum category on the StartEngine homepage. 

Do not miss out on this opportunity to add sustainable agritourism and award-winning specialty coffee to your portfolio. Leave a comment in our comment section with any questions and we will personally respond. We are beyond grateful for our Ohana and community of investors in sharing our vision and being an integral part of expanding our business to a new level.  

Part of our funding will involve upgrading and expanding our on-site guest services facilities. After welcoming over 23,000 guests in 2021 and 2022 and with a growing professional staff, our facilities are reaching capacity in their current state. We are excited to be planning out our gift shop, tasting lanais, and professional office space expansion. The foundation of our business was originally built on retail coffee sales, but our on-site experiences and workshops have become significant contributors to our revenue in the last 5 years. We are eager to enhance the Heavenly Hawaiian on-site experience for our long-time members and growing customer-base.  Keep an eye out for more detailed plans soon!