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GET A PIECE OF HEAVENLY HAWAIIAN

Hawaii's Best Coffee is Heavenly

Heavenly Hawaiian is one of the highest-rated coffee destinations in one of the most renowned coffee-growing regions in the world — Kona, Hawaii. Our award-winning 100% Kona coffee, farm-fresh products, and guest services create the ultimate farm-to-cup experience. We attract thousands of guests from all over the world to our top-rated tours, workshops, and tastings. Since 2017, we have achieved significant year-over-year increases in revenue, and believe that we are poised for a tremendous growth potential.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$1,215,791.44 Raised

REASONS TO INVEST

High Traffic: We welcomed more than 23,000 guests in both 2021 and 2022.

Significant Growth: With our multiple revenue stream model, we have achieved year-over-year revenue growth since 2017, even throughout the pandemic. From 2017 through 2022, we achieved a Compound Annual Growth Rate (CAGR) of 28.6%.

Track Record: We are well-established with 17 years in business and we are led by an intergenerational team that combines industry leaders, seasoned managers, and passionate young innovators.

Overview



From a Wholesale Coffee Distributor to an Upscale Agritourism Destination


Heavenly Hawaiian began as a small green coffee wholesale operation in 1998 under different ownership. In 2017, we pivoted to a dynamic farm-to-cup experience with three revenue streams: on-farm retail sales, e-commerce sales, and a coffee club subscription service.



Similar to wine, specialty coffee is an artisanal beverage that is enhanced with greater education and sensory exploration. With this in mind, we implemented farm tours, roasting classes, brew workshops, coffee tastings, live coffee roasting, live art demonstrations, and a farm-side, boutique coffee bar. 


THE MARKET & OUR TRACTION



Rising Specialty Coffee and Agritourism Demand Combine for Massive Potential 


Heavenly Hawaiian’s coffee beans exceed the Specialty Coffee Association’s stringent quality requirements. The U.S. has the most developed specialty coffee market and specialty coffee has increased its market share from 1% to 25% over the last 20 years. Specialty coffee beverages represent 62% of all cups consumed in the past day, rising from 56% observed in January 2021(Please note that an account is required to access this source). 


(source)



Our on-site experiences resonate deeply with our guests, making Heavenly Hawaiian a prime example of a successful agritourism business. The agritourism market was valued at more than $42.4 billion in 2019, and is estimated to exceed $62.9 billion by 2027, registering a CAGR of 13.4% from 2021 to 2027 (source).



Since pivoting our business to retail and agritourism in 2017, our customer base has grown tremendously: 

  •  We have organically achieved more than 2,000 ratings with a composite rating 
    in excess of 4.9 stars across multiple business review platforms. 
  • Our large subscriber base is an effective hedge against the inevitable fluctuation of tourist traffic. Despite global travel restrictions during the 2020 pandemic, our revenue grew 10 percent from 2019 to 2020 thanks to subscription service sales. 
  • Our email marketing campaign recipients have increased from fewer than 1,000 to over 25,000 in four years. Our campaigns averaged more than $12,000 in monthly sales in 2022. 


*The above information is based on internal research and management's experience.

Business model



A Multi-faceted Model Focused on ‘Ohana’ 


Providing high-quality Kona Coffee will always be a core tenet of our farm, but Heavenly Hawaiian is more than just a coffee provider. Today, we create the ultimate coffee experience. Our mission is to ensure our customers feel like they are a part of our ‘Ohana’, the Hawaiian word for family.   



The implementation of our Farmstay apprenticeship program is a unique key contributor to our business model. Qualified applicants from all over the world come to live and work on the farm, while learning about sustainable coffee farming, Hawaiian culture, and world-class customer service. Farmstay members perform field work, hold customer-facing roles as tour guides and baristas, and are the main drivers for forming genuine relationships with guests, making them feel like Ohana. 



Our field team and coffee harvesters are key members of our Ohana, earning starting wages more than twice the national minimum wage with an even higher earning potential during harvest. They preserve the health and cultural significance of the land by conducting tests of our volcanic soil and coffee leaf samples, carefully surveying extant and emerging threats.



WHY INVEST



Heavenly Hawaiian has Demonstrated Market Success and we are Well-positioned to Expand


We have identified four improvements that we believe can enable us to capture new growth opportunities and meet demand: 


1. Launch new farm management partnerships with local farmers to scale up our coffee supply by up to 50%.


2. Increase farm automation and productivity with modern, upgraded equipment. 


3. Expand and remodel our guest facilities by adding tasting lanais, experience centers, and viewing decks. 


4. Upgrade and streamline our Customer Relationship Management and Enterprise Resource Planning systems to increase procurement efficiency, new product development, and marketing.



For 17 years, Heavenly Hawaiian has never solicited or accepted outside funding, and we have organically achieved success without significant marketing or internal system investments. There are many coffee farms in the Kona Coffee region, but few directly compete with our proven business model and customer base. We invite you to join our Ohana as we aim to be one of the nation’s top specialty coffee destinations and providers. 


 

 



 

ABOUT

HEADQUARTERS
78-1136 Bishop Rd
Holualoa, HI 96725

Heavenly Hawaiian is one of the highest-rated coffee destinations in one of the most renowned coffee-growing regions in the world — Kona, Hawaii. Our award-winning 100% Kona coffee, farm-fresh products, and guest services create the ultimate farm-to-cup experience. We attract thousands of guests from all over the world to our top-rated tours, workshops, and tastings. Since 2017, we have achieved significant year-over-year increases in revenue, and believe that we are poised for a tremendous growth potential.

TEAM

Dave & Trudy Bateman

Dave & Trudy Bateman

Founder

Dave founded Heavenly Hawaiian with his wife, Trudy, after retiring from a successful career as an Air Force Colonel, Law partner, and Asst. Attorney General of Washington Dept of Natural Resources. Dave immediately immersed himself in the Kona Coffee community by becoming a CLE Program Developer for Hawaii Agriculture and Labor and continues to be an active board member of the Hawaii Coffee Association and the Kona Coffee Council. Dave’s extensive professional experience and passion for specialty coffee has laid the foundation for Heavenly Hawaiian’s continuous growth and success. 

Bill Myers

Bill Myers

CEO

Bill brings 35 years of organizational leadership experience to Heavenly Hawaiian. In his previous career, Bill led a series of national advocacy organizations based in Washington D.C and then joined Heavenly Hawaiian as the General Manager in 2017. Bill architected Heavenly Hawaiian’s successful transition from a wholesale model to a retail, agritourism destination. Bill is a prominent member in the Kona Coffee community and serves on the Board of Directors for Destination Kona Coast, a West Hawaii tourism bureau.

Matthew Goldston

Matthew Goldston

CFO

Matthew joined the Heavenly Hawaiian team in 2022 and has been a key contributor to our rapid, financial growth and business pivots. He brings 28 years of experience in accounting in professional services, real estate, manufacturing, distribution, technology, and private equity. Matthew is a trusted decision maker for both short- and long-term financial strategy. Matthew also has his own private family Kona Coffee farm, so he brings a niche perspective on the Kona Coffee industry. 

Alex Hollis

Alex Hollis

Director of Customer Engagement

Alex brings a breadth of knowledge to Heavenly Hawaiian with 11 years of experience in the Food and Beverage industry, with four of those years dedicated to coffee. She holds numerous certifications with the Specialty Coffee Association and is our resident Q grader. Alex also specializes in customer relationship management and manages our subscriber base. Alex graduated from James Madison University with a BA in International Relations with a Focus in Latin America, and has Associates degrees in Culinary Arts and Business Administration. 

Samantha Wilson

Samantha Wilson

Director of Marketing

Samantha comes from a dynamic, professional background with seven years of combined experience in Social Media Marketing, Art & Music Event Marketing, Finance Technology Sales, Software Sales and Customer Success. She leads organizational structure and brand audits and manages a team responsible for marketing initiatives, product development, facility aesthetics, and content creation. Samantha graduated from Baylor University with a BBA in Marketing and is a Certified Integrative Nutrition Health Coach. 

Brett Strawn

Brett Strawn

Director of Business Strategy

After traveling to Hawaii for several years, Brett decided to parlay his passions for Hawaii and data analysis into an integral role at Heavenly Hawaiian. With 20 years of professional experience in Logistics, Software Development, and Data Analysis, Brett has transformed Heavenly Hawaiian’s business model using data-driven strategies. Brett is a lead creator and trusted decision maker for financial growth strategies and product development. Brett is also an award-winning musician from Dallas, TX.

Jim Johnson

Jim Johnson

Director of Customer Experience

Jim was the Director of Operations for high-end hospitality groups in Southern California for over 15 years and is an expert in luxury customer service. After being recruited to Heavenly Hawaiian, Jim quickly became an integral part of directing daily operations as well as long-term vision planning and strategizing. Jim brings extensive experience in hotel operations management with specialties in sales, marketing, revenue management, project management, trend forecasting, and customer service training. 

Helen Burnett

Helen Burnett

Director of Farmstay

Helen has been the catalyst behind Heavenly Hawaiian’s flagship Farmstay program, evolving and expanding it since participating in the inaugural class of 2018. Helen is the head Farmstay recruiter and brings substantial talent to the farm each year filling key guest experience and field team roles. Helen has six years of combined experience in Customer Success and the Food and Beverage Industry. 

Doug McKanna

Doug McKanna

Director

Doug brings substantial marketing and coffee farming experience to Heavenly Hawaiian and is a key contributor to our growth. Doug worked for Nestle for 20 years and held key roles as Director of Foodservice Marketing, Director of New product development, and Director of Gourmet Coffee Business Operations. He has been developing Kona Coffee farms for 20 years and produces award winning varietals, such as his Geisha Champagne coffee which won 1st Place in the 2021 Kona Coffee Cupping Competition and 1st place in the 2022 Hawaii Coffee Association Cupping Compeition. Doug is also a part owner of Waiki’i Ranch Olive company.

TERMS

Heavenly Hawaiian
Overview
PRICE PER SHARE
$2.12
DEADLINE
May 1, 2023
VALUATION
$11.09M
FUNDING GOAL
$15k - $1.23M
Breakdown
MIN INVESTMENT
$265
MAX INVESTMENT
$1,234,997.52
MIN NUMBER OF SHARES OFFERED
7,075
MAX NUMBER OF SHARES OFFERED
582,546
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$841,057

$742,099

Cash & Cash Equivalents

$67,866

$96,016

Accounts Receivable

$0

$0

Short-Term Debt

$344,505

$252,005

Long-Term Debt

$650,308

$698,864

Revenue & Sales

$1,907,486

$1,212,834

Costs of Goods Sold

$1,537,135

$1,179,926

Taxes Paid

$46,085

$19,404

Net Income

$847

-$202,699

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Early Bird

Friends and Family - First 72 hours | 15% bonus shares

Super Early Bird - Next 72 hours | 10% bonus

Early Bird Bonus - Next 7 days | 5% bonus shares

Volume

Tier 1 perk - $265 - Heavenly Hawaiian Exclusive Investor Mug

Tier 2 perk - $750 - Heavenly Hawaiian Exclusive Investor T-shirt + Previous Tier

Tier 3 perk - $2,500 - 8 oz of Heavenly Hawaiian 100% Kona Coffee + Previous Tiers

Tier 4 perk - $5,000 - 4 oz of Heavenly Hawaiian Rare Geisha Coffee (1st Place in the 2022 Hawaii Coffee Association Cupping Competition + 1st Place in the 2021 Kona Coffee Cupping Competition) + Previous Tiers

Tier 5 perk - $10,000 - Three-month paid subscription to the Heavenly Hawaiian Coffee Club and one Sweet Sampler pack. 1 lb of 100% Kona coffee will be shipped to you monthly + Previous Tiers

Tier 6 perk - $25,000 - 1% Bonus Shares and a virtual Brew Class with our top coffee experts. You will receive a pack of our specialty coffee samples and brewing hardware for this exclusive class + Previous Tiers

Tier 7 perk - $50,000 - Create your own Heavenly Hawaiian Roast - You will collaborate with our top coffee experts and roasters to create and name your own roast which will be sold as a limited-edition coffee in our on-site shop + Previous Tiers

Tier 8 perk - $100,0000 - The Ultimate Coffee Farm Experience, 3 days in Kona, Hawaii — stay in our Founders’ private, guest ohana overlooking the Kona Coast. You will get private tours of the Heavenly Hawaiian estate, participate in all our experience offerings including a roasting class, meet with the field crew and farm managers, and enjoy an oceanside dinner with executive management + Previous Tiers

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Heavenly Hawaiian will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.12 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $212. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any).

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

PRESS

Article Image
Love Big Island

BIG LIST OF KONA COFFEE TOURS AND TASTINGS ON THE BIG ISLAND

Article Image
KCBX

Journeys of Discovery: Heavenly Hawaiian Kona Coffee’s distinctive, unique characteristics

Article Image
Hawaii Travel with Kids

Heavenly Hawaiian Coffee Farm Tour on the Big Island

Article Image
Trip Savvy

The 7 Best Kona Coffee Tours of 2022

Article Image
Trip Advisor

2022 Traveler's Choice Award

ALL UPDATES

Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Heavenly Hawaiian.

JOIN THE DISCUSSION

0/2500

KL
Katelyn Lujan

14 days ago

Hi there! I was curious when investor should expect to receive their investment gifts? Coffee mugs etc...?

1

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JG
John Georger

a month ago

Status of bonus gifts

1

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JG
John Georger

a month ago

Status of bonus gifts

1

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LI
Linda Ikuta

3 months ago

What site do we go online to see how the shares are doing?

1

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Hr
Hosar rosco

3 months ago

So when do we receive our gifts for investing?

1

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JQ
Joel Quejada

4 months ago

Anyone know where we can see a listing of our stock on its performance to-date?

1

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Hr
Hosar rosco

5 months ago

How will this Kona coffee stock differ from other Kona farm stock

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AJ
Adrian Jackson

5 months ago

Aloha William, I’m proud to be an investor. Now that you maxed out. Are you going to let this round close in 3 days? Or due to the current economic downturn in the USA are you going to take advantage of this opportunity and extend your raise date to raise as much cash as you can this year? I’m asking this because 2023 and 2024 are suppose to be the next 2 years of adversity for the USA before things get better. So Are you closing with the max or are you extending to take advantage of this opportunity to raise as much as you can this round?

1

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JL
Jared LaRock

5 months ago

will investors get a future discount on purchasing kona coffee?

1

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YM
Yifeng Mao

5 months ago

Aloha, Congratulations! The reason I invested is because my wife and I loved your Kona coffee, peaberry Kona Coffee chocolates, and your Heavenly Kona coffee farm, we lives on Oahu and we have visited your coffee farm every time when we visited the Big Island, and we also loved the Coffee Farm Tours. How will I receive my Tier rewards of 8 oz. 100% Kona Coffee, and Investor T-shirt and Investor Coffee Mug please? Mahalo, Yifeng

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RAISED
$1,215,791.44
INVESTORS
849
MIN INVEST
$265
VALUATION
$11.09M

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