INVEST IN HEAVENLY HAWAIIAN TODAY!
Hawaii's Best Coffee is Heavenly
$676,522.03 Raised
REASONS TO INVEST
High Traffic: We welcomed more than 23,000 guests in both 2021 and 2022.
Significant Growth: With our multiple revenue stream model, we have achieved year-over-year revenue growth since 2017, even throughout the pandemic. From 2017 through 2022, we achieved a Compound Annual Growth Rate (CAGR) of 28.6%.
Track Record: We are well-established with 17 years in business and we are led by an intergenerational team that combines industry leaders, seasoned managers, and passionate young innovators.
Overview
From a Wholesale Coffee Distributor to an Upscale Agritourism Destination
Heavenly Hawaiian began as a small green coffee wholesale operation in 1998 under different ownership. In 2017, we pivoted to a dynamic farm-to-cup experience with three revenue streams: on-farm retail sales, e-commerce sales, and a coffee club subscription service.
Similar to wine, specialty coffee is an artisanal beverage that is enhanced with greater education and sensory exploration. With this in mind, we implemented farm tours, roasting classes, brew workshops, coffee tastings, live coffee roasting, live art demonstrations, and a farm-side, boutique coffee bar.
THE MARKET & OUR TRACTION
Rising Specialty Coffee and Agritourism Demand Combine for Massive Potential
Heavenly Hawaiian’s coffee beans exceed the Specialty Coffee Association’s stringent quality requirements. The U.S. has the most developed specialty coffee market and specialty coffee has increased its market share from 1% to 25% over the last 20 years. Specialty coffee beverages represent 62% of all cups consumed in the past day, rising from 56% observed in January 2021(Please note that an account is required to access this source).
(source)
Our on-site experiences resonate deeply with our guests, making Heavenly Hawaiian a prime example of a successful agritourism business. The agritourism market was valued at more than $42.4 billion in 2019, and is estimated to exceed $62.9 billion by 2027, registering a CAGR of 13.4% from 2021 to 2027 (source).
Since pivoting our business to retail and agritourism in 2017, our customer base has grown tremendously:
- We have organically achieved more than 2,000 ratings with a composite rating
in excess of 4.9 stars across multiple business review platforms. - Our large subscriber base is an effective hedge against the inevitable fluctuation of tourist traffic. Despite global travel restrictions during the 2020 pandemic, our revenue grew 10 percent from 2019 to 2020 thanks to subscription service sales.
- Our email marketing campaign recipients have increased from fewer than 1,000 to over 25,000 in four years. Our campaigns averaged more than $12,000 in monthly sales in 2022.
*The above information is based on internal research and management's experience.
Business model
A Multi-faceted Model Focused on ‘Ohana’
Providing high-quality Kona Coffee will always be a core tenet of our farm, but Heavenly Hawaiian is more than just a coffee provider. Today, we create the ultimate coffee experience. Our mission is to ensure our customers feel like they are a part of our ‘Ohana’, the Hawaiian word for family.
The implementation of our Farmstay apprenticeship program is a unique key contributor to our business model. Qualified applicants from all over the world come to live and work on the farm, while learning about sustainable coffee farming, Hawaiian culture, and world-class customer service. Farmstay members perform field work, hold customer-facing roles as tour guides and baristas, and are the main drivers for forming genuine relationships with guests, making them feel like Ohana.
Our field team and coffee harvesters are key members of our Ohana, earning starting wages more than twice the national minimum wage with an even higher earning potential during harvest. They preserve the health and cultural significance of the land by conducting tests of our volcanic soil and coffee leaf samples, carefully surveying extant and emerging threats.
WHY INVEST
Heavenly Hawaiian has Demonstrated Market Success and we are Well-positioned to Expand
We have identified four improvements that we believe can enable us to capture new growth opportunities and meet demand:
1. Launch new farm management partnerships with local farmers to scale up our coffee supply by up to 50%.
2. Increase farm automation and productivity with modern, upgraded equipment.
3. Expand and remodel our guest facilities by adding tasting lanais, experience centers, and viewing decks.
4. Upgrade and streamline our Customer Relationship Management and Enterprise Resource Planning systems to increase procurement efficiency, new product development, and marketing.
For 17 years, Heavenly Hawaiian has never solicited or accepted outside funding, and we have organically achieved success without significant marketing or internal system investments. There are many coffee farms in the Kona Coffee region, but few directly compete with our proven business model and customer base. We invite you to join our Ohana as we aim to be one of the nation’s top specialty coffee destinations and providers.
ABOUT
HEADQUARTERS
78-1136 Bishop Rd
Holualoa, HI 96725
WEBSITE
View Site
Heavenly Hawaiian is one of the highest-rated coffee destinations in one of the most renowned coffee-growing regions in the world — Kona, Hawaii. Our award-winning 100% Kona coffee, farm-fresh products, and guest services create the ultimate farm-to-cup experience. We attract thousands of guests from all over the world to our top-rated tours, workshops, and tastings. Since 2017, we have achieved significant year-over-year increases in revenue, and believe that we are poised for a tremendous growth potential.
TEAM
Dave & Trudy Bateman
Founder
Bill Myers
CEO
Matthew Goldston
CFO
Alex Hollis
Director of Customer Engagement
Samantha Wilson
Director of Marketing
Brett Strawn
Director of Business Strategy
Jim Johnson
Director of Customer Experience
Helen Burnett
Director of Farmstay
Doug McKanna
Director
TERMS
Heavenly Hawaiian
Overview
PRICE PER SHARE
$2.12
DEADLINE
May 1, 2023
VALUATION
$11.09M
AMOUNT RAISED
$676,522.03
Breakdown
MIN INVESTMENT
$265
MAX INVESTMENT
$1,234,997.52
MIN NUMBER OF SHARES OFFERED
7,075
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
582,546
Maximum Number of Shares Offered subject to adjustment for bonus shares
Company | : | Heavenly Hawaiian, Ltd. |
Corporate Address | : | 78-1136 Bishop Rd, Holualoa, HI 96725 |
Offering Minimum | : | $14,999.00 |
Offering Maximum | : | $1,234,997.52 |
Minimum Investment Amount(per investor) | : | $265.00 |
Terms
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 4,716 |
Maximum Number of Shares Offered | : | 582,546 |
Price per Share | : | $2.12 |
Pre-Money Valuation | : | $11,091,840.00 |
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Early Bird
Friends and Family - First 72 hours | 15% bonus shares
Super Early Bird - Next 72 hours | 10% bonus
Early Bird Bonus - Next 7 days | 5% bonus shares
Volume
Tier 1 perk - $265 - Heavenly Hawaiian Exclusive Investor Mug
Tier 2 perk - $750 - Heavenly Hawaiian Exclusive Investor T-shirt + Previous Tier
Tier 3 perk - $2,500 - 8 oz of Heavenly Hawaiian 100% Kona Coffee + Previous Tiers
Tier 4 perk - $5,000 - 4 oz of Heavenly Hawaiian Rare Geisha Coffee (1st Place in the 2022 Hawaii Coffee Association Cupping Competition + 1st Place in the 2021 Kona Coffee Cupping Competition) + Previous Tiers
Tier 5 perk - $10,000 - Three-month paid subscription to the Heavenly Hawaiian Coffee Club and one Sweet Sampler pack. 1 lb of 100% Kona coffee will be shipped to you monthly + Previous Tiers
Tier 6 perk - $25,000 - 1% Bonus Shares and a virtual Brew Class with our top coffee experts. You will receive a pack of our specialty coffee samples and brewing hardware for this exclusive class + Previous Tiers
Tier 7 perk - $50,000 - Create your own Heavenly Hawaiian Roast - You will collaborate with our top coffee experts and roasters to create and name your own roast which will be sold as a limited-edition coffee in our on-site shop + Previous Tiers
Tier 8 perk - $100,0000 - The Ultimate Coffee Farm Experience, 3 days in Kona, Hawaii — stay in our Founders’ private, guest ohana overlooking the Kona Coast. You will get private tours of the Heavenly Hawaiian estate, participate in all our experience offerings including a roasting class, meet with the field crew and farm managers, and enjoy an oceanside dinner with executive management + Previous Tiers
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Heavenly Hawaiian will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.12 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $212. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any).
Irregular Use of Proceeds
The Company will not incur any irregular use of proceeds.
NEW UPDATES
03.21.23
Over $300K raised on launch day!
We are so grateful for all the support we've received on Launch day from our Ohana. This rapid start earned us a spot in StartEngine’s “Most Momentum” category and it is all thanks to YOU — our loyal community of Heavenly Hawaiian coffee lovers. Our team has been working so hard on this campaign project and we are so excited that our community finally has an opportunity to invest. Our team, guests, and coffee club members are all buzzing with excitement for the future as we embark on this new journey. Mahalo for riding this wave with us!
PRESS
5%
Early Bird Bonus
Next 7 days | 5% bonus shares
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
REWARDS
$265
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$265
Early Bird Bonus
Next 7 days | 5% bonus shares
$265
Tier 1 perk - $265
Heavenly Hawaiian Exclusive Investor Mug
$750
Tier 2 perk - $750
Heavenly Hawaiian Exclusive Investor T-shirt + Previous Tier
$2,500
Tier 3 perk - $2,500
8 oz of Heavenly Hawaiian 100% Kona Coffee + Previous Tiers
$5,000
Tier 4 perk - $5,000
4 oz of Heavenly Hawaiian Rare Geisha Coffee (1st Place in the 2022 Hawaii Coffee Association Cupping Competition + 1st Place in the 2021 Kona Coffee Cupping Competition) + Previous Tiers
$10,000
Tier 5 perk - $10,000
Three-month paid subscription to the Heavenly Hawaiian Coffee Club and one Sweet Sampler pack. 1 lb of 100% Kona coffee will be shipped to you monthly + Previous Tiers
$25,000
Tier 6 perk - $25,000
1% Bonus Shares and a virtual Brew Class with our top coffee experts. You will receive a pack of our specialty coffee samples and brewing hardware for this exclusive class + Previous Tiers
$50,000
Tier 7 perk - $50,000
Create your own Heavenly Hawaiian Roast - You will collaborate with our top coffee experts and roasters to create and name your own roast which will be sold as a limited-edition coffee in our on-site shop + Previous Tiers
$100,000
Tier 8 perk - $100,0000
The Ultimate Coffee Farm Experience, 3 days in Kona, Hawaii — stay in our Founders’ private, guest ohana overlooking the Kona Coast. You will get private tours of the Heavenly Hawaiian estate, participate in all our experien
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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